2021’S BIG SELLERS
An in-depth look at the new products that made the biggest impact on store sales in 2021
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JANUARY 2022 14 DECEMBER 2021-10 betterRetailing.com
TOP PRODUCTS OF 2021
THIS YEAR’S BESTSELLERS to retailers and ts RETAIL EXPRESS talks brands and produc suppliers about the for them this year that have sold best
14 DECEMBER 2021-10 JANUARY 2022 STRICTLY FOR TRADE USERS ONLY
WHERE SALES WERE
RETAILER
VIEW
FOUND
that’s health were ucts – whether y, loAdditionally, there benefits, sustainabilit as tumultuof trends that brands cality or convenience – and THE past year was the previ- plenty to pay a to push and celous and difficult as consumers are willing still were keen with healthy living premium to get it. ous one, with Covid-19 people’s ebrate, actiplaying havoc with coupled becoming increasingly impor“The most successful lives and schedules, delivery tant, along with sustainability vation strategies use multiple for with product and of other awareness, while the thirst media touchpoints flavours trade and of shortages and a host new and interesting innova- to address the full breadth also drove challenges. their potential consumers. consider- and varieties of categories. y and It also brought in a variety “As sustainabilit drive for retailers tion seeing to able opportunities “A key thing we are health trends continue England’s and suppliers alike. year is that consumers habits, the retailers at the post- this opporaware and in- buying these more successful charge into are tap today can that a range of than ever,” says Celine stocking quality poned Euros saw new promo- formed European BASES leader tunities by store will be set new products and in Grena, reinnovations that they fore the result, “As a tions come to to take at NielsenIQ. from their prod- for success.” tailers were well placed expect more advantage of.
Peter Bhadal Londis Woodhouse Street, Leeds
the stat
27%
The year-on-year in growth of flavours stimulant drinks
market has exploded. have “THE vegan and dairy-free and their attitudes diets. Everyone is keen healthier meat-free called changed to look at machine company We work with a coffee they’re launching a and next My Coffee Station in the machine. The dairy-free alternative ty and thinking about big thing is sustainabili can get on-trend businesses now, that and where are looking at that for that. Consumers 12 months packaging. The next particularly with ” will be interesting.
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PAYMENTSENSE REVOLT
AGE-RELATED SALES
SUSTAINABILITY
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