PRODUCTS OF THE YEAR Find out what the bestselling products of 2018 were in independent stores P18-20 18
E CATEGORY ADVIC YEAR 2018 PRODUCTS OF THE
TOP PRODUCTS OF 2018 the which products rocked team looks back on this year The RETAIL EXPRESS world convenience retail
18 DECEMBER 2018-14 JANUARY 2019 STRICTLY FOR TRADE USERS ONLY HOW DO YOU CHOOSE WHAT TO STOCK? how do you know provide strongly, to invest in? products NEW air for which launches Express has a breath of fresh Here, Retail who 100 convenience retailers, into spoken to more than tap to find out which can use them to from the readers trends, stand out disrupt new products are providing short-term competition and more than just a their local shoppers. with sales boost. our This year has brought with We have asked it 12 months packed big readers to analyse the year from which new lines plenty of launches have and tell us manufacturers, who in a they initially stocked when extended their rangesof your products launched, whether bid to take over more sales or not they reordered them more trial shelves and drive after their initial shoppers. retailers from convenience period and whether new well-thought-out more With stocked encourage have overall. launches known to tempting products results more footfall, it’s And here are the as many to try to squeeze can on – the winning lines, as well missed out new products as you as those that just products to your shelves. for on being crowned But is that good data of the year. Are you missing in sales business? Without of these top sellers indication any to give you any will sell your store? as to whether they
WORD OF MOUTH WINNER: Guinness Open
Gate Brewery
to other that retailers recommended Awarded to the product retailers the most Guinness Open Gate IPA and Pilsner, theseGate project, which was Launched in Citra of the brand’s Open Brewery lines are part its brewers a platform to create craft-style 13 give launched in 2015 to Porter and Hop House such as West Indies consumers, who are brews. It joins lines at ‘craft-conscious’ to give it a try. in the range. It is targeted but need a major brand interested in craft,
: Highly commended
1
Green & Black’s Praline
2
Skittles Chewies
the stat
10% more retailers stocked Guinness Open Gate year Brewery later in the than at launch
3
Tropicana Essentials
4
Maltesers Truffles
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