Retail Express - 15 June by BetterRetailing

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The technology that will make your business more efficient and effective

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FORECOURT FOCUS

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from much more support ban feasible. While the government is needed to and lack 2030 are uniquely onerous regulation The their forecourts the rollout make this a reality.” the cost about averting of return on investment. the missed – it’s placed to support Balmer added that ability of these models, on a the real-world challenges government urgently needs points, which to price out N travel of EVs continues down on DARYL WORTHINGTO petrol of EV charging distance they can that are bearing to stop overlooking play a will reduce range anxiety “millions of people”. charge and the availas they will general public, a recent single and accessibility of all of us. needs to retailers the among the ACCORDING to “The government it and crucial part in making Public ability when and behind points report from the country charge the get , the the global required.” Accounts Committee lead the way in commit- where change”. government’s race against climate new cars executive to climb ment to have all Gordon Balmer, the tail A mountain has a Retailzero-emission at a “The government to get to director of the Petrol (UKPRA), pipe by 2035 represents mountain to climb ers Association cars in the UK emit“huge challenge”. UKPRA supports from the all new carbon in the next said while The new report of decarbonisaCommit- ting zero to convince con- the process ive plan is Public Accounts just 11% 14 years:and make the cars tion, a comprehensthe transitee points out that needed to enable s in sumers to make the car vehicles. of new car registration electric appealing, tion to ultra-low commerenvironmentally 2020 were for industry “Technical and to remain in esemissions cars. and socially compliant, challenges cial report, infrathe According to the necessary the electric chargrange of build this tablishing required there are a wide issues” structure to support ing infrastructure he said. shift and, possibly take-up,” “consumer-facing addressed radical of all, to wean itself for mass EV apthat need to be “This is particularly said uptake of biggest forecourts to increase the carbon revenues,” parent at petrol cars, sug- off MP for Hackney of our members zero-emission are Meg Hillier, and where many plans to gesting that “consumersthat South and Shoreditch have abandoned charging not all yet convincedare a chair of the Committee. more install ultrarapid to a lack zero-emissions cars to pet“This isn’t about points. This is due with no plan behind of local power sub-stations, suitable alternative targets with inevitably getting rol and diesel models, afford- them concerns over the

15-28 JUNE 2021 STRICTLY FOR TRADE USERS ONLY

ns New car registratio up year on year

Jet takes to the nation’s TV screens

hes Government launc E10 info campaign

ethanol. to 10% renewable to be intro- up government, WITH E10 set According to the consumers �irst time duced across all UK petrol E10 across petrol returned ers and decithe introducing transport FUEL brand Jet has its suc- around that making the year stations from September, stations could cut 750,000 with is driving the recovery, it back this has rolled out by s in May dence to be to the screens from Septem- sion to bring said Áine government advertising cam- CO2 emissions equivalent to NEW car registration an al- something that needs cessful TV slot was an easy one,” units, at- a national of tonnes a year, and translated in reached 156,737 of a forest manager, brand raise awareness year maintained as ber 2020. the annual uptake Wight. in north- Corkery, 66 Limited. “The ad paign to consumer demand most eightfold increase of Originally aired down on private the greener fuel. Mid- Phillips the size of the Isle emerges from on year, but 14.7% the joy of driving will make England and the down the economy As well as highlighting“This campaign measures,” east , which celebrates capit support and commercial May 2019, and 13.2% road environmen the open aware of the changes E10’s supposed average for pandemic Hawes, SMMT chief lands, ‘driving’ and the ‘driver-�irst’ ethos.” on the 10-year the campaign drivers show mofeatures a man to new- said Mike a tures our the tal credentials, motorists to we’re making and the period, accordingfrom the executive. the countryside on When �irst broadcast, encourage how E10 introduction Joe electri�ied through “refresh- will is compat- torists part in helping reduce ly published �igures “Demand for piano while singing was praised as a a check their vehicle encour- grand Manufacturhit ‘Stepping ad The cam- plays emissions and ‘build twist” on car Society of Motor vehicles is helping , Jackson’s 1980s ible with the fuel. in new ingly absurd into showrooms pump carbon tank ers and Traders (SMMT). will involve fuel s Out’, will be broadcast commercials. vehicle age people greener’ with every and Vir- paign Meanwhile, plug-in a per- but for these technologied territories including Yorkmindigital, radio back Featuring on Sky as labels alongside and of petrol,” said transport sales are surging the ad was readvertising. the East of England to surpass their fossil-fuelle media shire, Media, Maclean. gin social market, and with ister Rachel centage of the overall of new equivalents, a long-term the north-west. on 27 May, and will E10 is petrol blended landed so launched 4 July. for market transition now making up 13.8% “The campaign run until investcompared to strategy s dealre Jet our registration car and infrastructu strongly with 7.2% a year ago. con�i- ment is required.” “Increased business

ILLICIT TOBACCO: ON THE HUNT

grown your sales and forecourt that have big changes in your l@newtrade.co.uk Have you made any 7689 3390 or at editoria Let us know on 020

profits?

• An exclusive look into the life of a senior Trading Standards officer • ‘Game-changing’ on-the-spot fines and landlord liability set to punish repeat offenders P3 BUSINESS RATES

BANK ACCOUNT REFUSALS

CUTTING PLASTIC

Post Office vows to pay external ATM rates for all Scottish stores in 2022/23

Retailers accuse banks of denying them new business accounts during the pandemic

Five ways to cut plastic use and waste in your store, and why it will win over customers

P28-30

our say

Megan Humphrey, editor

The tide is turning for the illicit tobacco trade IT’S been six months since we launched our ‘Stubbing Out Illicit’ campaign. Now seems like a fitting point at which to take a look back at what we’ve achieved so far, and share with you our plans for the rest of the year. In January, we invited to you to join us in our fight against the illicit trade – and you certainly didn’t disappoint. Thanks to everyone who has taken the time to pick up the phone and make me aware of stores in your area engaging in illegal activity. I’ve passed each one onto the relevant department for further investigation. Since then, we’ve been lucky enough to secure an exclusive look at how the government intends to ramp up action against criminals later this year. This includes new on-the-spot fines for repeat offenders. Tipped as a complete ‘game changer’ in cracking down on illicit, we intend to share all the details once announced. One of my goals for the campaign was to get your questions answered by a Trading Standards officer, after hearing how disheartened retailers felt when they reported an incident but continued to see the TRADING same seller on their streets. STANDARDS Last week, I was given the RELIES chance to do just that. I was really surprised at how complex ON YOU the role of Trading Standards can be, and I hope it helps you understand how vital your part as a responsible retailer is in providing intelligence. It’s for this very reason why it is so important for you to have faith, and continue reporting when you see it: Trading Standards relies on you.

The five biggest stories this fortnight 01

PO to pay external ATM rates for Scottish stores

MEGAN HUMPHREY The Post Of�ice (PO) has pledged to pay the external ATM business rates of all its Scottish stores. The news comes after stores were left feeling “put out” after being excluded in the Supreme Court ruling in England that would see retailers receive more than £500m

in rebates. The decision in May 2020 ended a near-decade-long struggle by supermarkets and ATM providers to remove and refund separate rates payable on external-facing machines. However, PO informed postmasters in a letter last week that it intended to pay the rates for its postmasters for the next �inancial year.

A spokesperson told Retail Express: “ATM rates in Scotland are governed by the Scottish Assessors Association. For many years, we actively supported postmasters who operate an external ATM to appeal the rating principle at various levels which culminated in a case being heard at the Lands Valuation Appeals Court. This

is the highest court of appeal in Scotland and there is no further route of appeal. “We fully recognise the costs operating an external ATM places on postmasters in Scotland, which is why, from the 2022 to 2023 �inancial year, we will pay the rates for all postmasters in Scotland that have an external ATM.”

FOR MORE ON WHY CONVENIENCE STORES REMAIN A PRIORITY FOR TRADING STANDARDS, SEE PAGE THREE @retailexpress betterRetailing.com facebook.com/betterRetailing Editor Megan Humphrey @MeganHumphrey_ 020 7689 3357 Features editor Charles Whitting @CharlieWhittin1 020 7689 3350 Insight reporter Tamara Birch @TamaraBirchNT 020 7689 3361 Editor in chief (maternity cover) Tan Parsons 020 7689 3353

Editor – news Jack Courtez @JackCourtez 020 7689 3371 Senior features writer Priyanka Jethwa @PriyankaJethwa_ 020 7689 3355 Features writer Jasper Hart 020 7689 3384 @JasperAHHart

Editor – insight Chris Dillon @ChrisDillonNT 020 7689 3379 Senior news reporter Alex Yau @AlexYau_ 020 7689 3358 Digital content editor Jody Porter 020 7689 3378

Designer Jody Cooke 020 7689 3380

Account manager Adelice Tatham 020 7689 3366

Production coordinator Sarah Jarvis Editorial assistant Suhara Pavithri Jayasena 020 7689 3368 @suharajourno Director of sales and marketing Production editor Matthew Oliver Ryan Cooper 020 7689 3367 020 7689 3354 Sub editor Jim Findlay 020 7689 3373 Head of design Anne-Claire Pickard 020 7689 3391

Senior account director Charlotte Jesson 020 7689 3389 Account director Natalie Reeve 020 7689 3372

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Account manager (new business) Jimli Barua 020 7689 3364 Sales support executive Charlotte Brady 020 7689 3382 Management accountant Abigayle Sylvane 020 7689 3383 Managing director Parin Gohil 020 7689 3375

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Retail Express’ publisher, Newtrade Media, cares about the environment. Reproduction or transmission in part or whole of any item from Retail Express may only be undertaken with the prior written agreement of the Editor. Contributions are welcome and are included in part or whole at the sole discretion of the editor. Newtrade Media Limited accepts no responsibility for submitted material. Every possible care is taken to ensure the accuracy of information. No warranty for goods or services described is implied.

Plastic bag failure

NEARLY half of independent stores are failing to abide by the new 10p plastic bag charge law. Last month, it became a legal requirement for retailers to charge for a single-use carrier bag. However, a survey by Retail Express of 25 shops

across the south of England found 36% (nine) of stores failed to comply by offering bags free of charge. Another 26% did not offer a bag at all, while 28% (seven) either charged or told customers they needed to pay 10p. Go to betterRetailing.com and search ‘plastic’ for the full story

Slush hesitancy

STORES are uncertain whether to invest in new slush machines after pre-existing orders remain unful�illed due to the pandemic. Frozen Brothers, who already supplies Tango Ice Blast and Coca-Cola Frozen, released Robinsons Fruit Ice last

week. However, the launch comes a month after retailers criticised the �irm for failing to install Tango Ice Blast machines and mixing up orders. Ice cream and frozen desert brand Wall’s also unveiled a new Calippo Slush last week, available in �ive �lavours.

Promo ban ‘benefit’

SMALLER stores in England could secure a competitive advantage from upcoming high-fat, -salt and -sugar (HFSS) products. From April 2022, stores measuring 2,000sq ft or more will be banned from placing HFSS products with-

in two metres of a till, aisle ends and entrances. Parfetts retail director Guy Swindell said: “While it is important to promote health, it almost makes those promotions a unique selling point for exempt stores.” Go to betterRetailing.com and search ‘promotions’ for the full story

Opening hour errors

NEARLY two-thirds of stores are missing out on thousands of customers after listing their opening hours wrongly online. Retail Express analysed the trading hours listed on Facebook, Google Business and symbol group web-

sites with live customers visitor data. Incorrect times were listed on at least one platform in 63% of stores. More than 50% had incorrect hours on Facebook and more than 40% were wrong on their symbol group’s own website. Go to betterRetailing.com and search ‘opening’ for the full story

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megan.humphrey@newtrade.co.uk 020 7689 3357

‘Change is on the horizon for the illicit trade’ MEGAN HUMPHREY LAWS giving Trading Standards more power to tackle criminals on the spot could be a “game changer” in the �ight against illicit tobacco, a senior of�icer has revealed. In February, Retail Express unveiled potential government plans to give Trading Standards the ability to slap stores found selling illegal cigarettes with instant �ines. The latest updates follow a consultation by HM Revenue & Customs (HMRC) launched on 1 December to consider new sanctions linked to the UK’s tobacco track-and-trace system, and to extend HMRC’s traceability enforcement powers to Trading Standards of�icers. It would remove the need for the case to go to court as retailers would have their right to sell tobacco instantly suspended or revoked. Senior Trading Standards of�icer David Hunt told Retail Express this would be a “great step forward” in cracking down quicker on stores participating in criminal activity. “Different �ines would be given to stores dependent on how many cigarettes they were found to be selling illegally,” he said. “This tool has the potential to cut out persistent offenders because we would have

the power to revoke or suspend their licence, stopping them from continuing to trade.” Hunt said stores would be more likely to think twice about participating in the illegal trade due to the greater risks involved. “The �ines would have a serious effect on businesses,” he said. “Obviously, stores wouldn’t want to risk their livelihood, and repeat sellers wouldn’t get the chance to continue trading.” With the changes expected to be rolled out later this year, Hunt also revealed Trading Standards is working with local authorities to punish landlords of offending stores more strongly. “Sometimes we might revoke a licence, but somebody else can easily take over the same store and continue selling illegally,” he said. “I know local authorities are looking at holding the landlord of a property more accountable.” Hunt explained how taking this approach helped him transform illicit trade in the borough of Camden in north London. “I’ve personally seen the effect this can have on a whole high street,” he said. “Once we started using closure orders, the level of illegal sellers reduced dramatically. By closing a premises down permanently, the landlord is looking at having no income – this isn’t something they

express yourself “WHEN I had my Covid-19 vaccination, it was efficiently planned, and I was in and out of the vaccination centre in about five or so minutes. I urge every shop owner who has been offered a vaccine but not yet had one to get it as soon as they can. I’m sure all of us retailers can appreciate how important it is that the rollout of vaccines continues to be carried out as quickly as possible, especially as we are key workers.” John Grice, Quix News, Cleethorpes

15-28 JUNE 2021 betterRetailing.com

GOOD WEEK PROPERTY: Convenience stores have seen a surge in demand from buyers during the pandemic. Brokers Kings Business head of marketing and communications Vaishakhi Chhotai-Doshi said: “There has always been a preference to branded stores with at least 2,000sq ft of shop space. Buyers also look for stores in attractive residential areas.” OPENING HOURS: Retailers have been advised to keep online opening hours up to date to avoid a “missed opportunity”. NearSt co-founder Nick Brackenbury said: “Opening hours or availability may seem trivial, but they make a phenomenal difference to customers’ choices as to whether they buy from an independent, a supermarket or online.” Go to betterRetailing.com and search ‘opening’ for the full story

YOUR QUESTIONS ANSWERED will want to do.” In an attempt to identify new sources of illegal activity, Hunt carries out physical visits to stores in his London borough of Hackney twice a week. “When I carry out inspection visits, I’ll tend to focus on tobacco ranges, alcohol and unsafe products,” he said. “I’ll advise retailers of the potential danger of selling some products, and stress traceability stops with the shop keeper.”

the column where you can make your voice heard

Find out why social media platforms should take more responsibility cracking down on illicit sellers over on p5

Why do I still see the same stores selling illegal cigarettes when I’ve already reported them? The process isn’t as straightforward as people think. If we are working to secure a closure order, this takes a lot of time. We rely on intelligence from convenience stores to help fuel our work. This often helps turn our focus because we have had new reports directly from the ground. I know it can feel as though nothing is being done, but please don’t give up. We will need retailers to feed us intelligence far more if we are able to hand out sanctions later this year. Once we receive a report, we will be able to go into that store and fine somebody straight away if we catch them selling illegally. Now really is the time for change and we want to work hand in hand with stores. How am I supposed to have faith in Trading Standards when I don’t feel of value to them? Convenience stores are very vital to our network. They are able to see and hear what’s going on around them a lot more than we can. They also speak to other store owners regularly so are more likely to become privy to information. I can’t urge them enough not to give up. I want to remind them that they can report anonymously to Crimestoppers on 0800 555 111, or use the tool on their local Trading Standards website.

BAD WEEK SELF CHECKOUTS: Autonomous c-stores will be the standard within five years, according to Portuguese grocery firm Sonae. The firm’s founder, Vasco Portugal, predicted the adoption of the format, which allows customers to pick up and pay for items without visiting a checkout, will happen faster than the rollout of self-checkout tills. DELIVERIES: Retailers nationwide have experienced delivery issues affecting availability of 400 lines from more than 40 major suppliers. A systems issue experienced by third-party haulier Culina Group meant customers of Nisa, Booker and various regional wholesalers saw deliveries arrive several days later than expected with unavailable products. Go to betterRetailing.com and search ‘deliveries’ for the full story

How are you managing staff who have vaccine appointments?

“IT’S really good the vaccine rollout has accelerated, and I encourage all my staff to get the vaccine. I’m happy to give them a day off when they do get vaccinated. However, I wasn’t expecting a lot of my staff to come down with flu-like symptoms after their jab. When they get their second round of vaccines, I’m going to see if it’s possible to stagger them if the staff are happy for that to be the case.” Anonymous retailer, name and address supplied

“WE employ part-time staff, so they are all aware that they should aim to book their vaccines when they are not at work. I am aware they need the vaccine, but I am not encouraging them to get it during working hours. We have a straightforward agreement that they should get the vaccine in their own time. However, if they do have any side effects, we are making sure they are compensated with paid time off.” Sam Coldbeck, Wharfedale Premier Convenience, Hull

Do you have an issue to discuss with other retailers? Call 020 7689 3357 or email megan.humphrey@newtrade.co.uk

Sam Coldbeck

NEWS

Indies refused new bank accounts HELENA DRAKAKIS RETAILERS have accused banks of leaving them out in the cold after many struggled to open business accounts in the past year. The news comes after a number of high-street banks reportedly refused to offer business accounts during the pandemic to stores with proven track records. Sophie Towers, who runs

three convenience stores in Lancashire, described the process as a “nightmare”, after approaching �ive different banks before Lloyds Bank eventually approved her. She told Retail Express: “I wanted to expand my convenience arm. I didn’t want to borrow money. I just wanted to open a new account, but it took �ive months. According to Towers, Swedish bank Handelsbanken said

“it didn’t deal with convenience” and only wanted to work with “lifelong businesses”. “Convenience has done really well throughout the pandemic,” she said. “I feel so frustrated because I’ve been a successful retailer for 15 years.” In response, a Handelsbanken spokesperson said because its a decentralised bank, its “branches are empowered to make the majority of bank-

ing and credit decisions”, and “this includes deciding which customers to work with and which products and rates to offer them”. A spokesperson for HSBC said: “We have remained open to account applications for small businesses through HSBC Kinetic, for all switcher accounts and for our relationship managed banking propositions.” Barclays also claimed it has

“opened hundreds of thousands of new business accounts during the past year”.

Were you denied a new business account? Call Retail Express on 020 7689 3357

Alcohol caps extend BESTWAY has joined other major wholesalers in placing a limit on the amount of alcohol retailers can order. In a message to customers, seen by Retail Express, the company blamed the decision on “current demand and poor supplier availability”, before con�irming a tempo-

rary limit of 10 cases on beer and cider products. Blakemore, Booker and Parfetts have also implemented caps in recent months, following shortages attributed to the reopening of hospitality across the United Kingdom and a lack of delivery drivers.

ENERGY CHANGES DEMANDED

TRADE bodies have criticised the latest consultation launched by energy regulator Ofgem. Proposals would effectively change the way energy suppliers engage with microbusinesses, through measures such as transparency over broker fees and costs during the tender process. However, ACS chief executive James Lowman said “little action” had been taken

despite being discussed before. “We urge Ofgem to implement these reforms to give the smallest businesses the protection they need when dealing with energy companies and brokers,” he added.

Allergy advice concern LABELLING machines from suppliers are unable to meet the demands of upcoming allergen laws, according to a senior industry source. From 1 October, Natasha’s Law will require retailers to list all ingredients and allergens on the packaging

of fresh food to go. An industry source warned: “A lot of the devices can’t print or store all the required information. “Some of the ingredient lists on more complex lines are as long as your arm, and it creates real challenges.”

15-28 JUNE 2021 betterretailing.com

Social media ‘hotspot’ for illicit MEGAN HUMPHREY SOCIAL media channels must take more responsibility in cracking down on illegal sellers on their platforms, a senior Trading Standards of�icer has urged. Last October, Facebook failed to remove a third of reported illicit tobacco sellers on its site after being challenged by Retail Express. In 30 minutes, 23 incriminating posts were found �logging illicit stock. Of the 12 reported directly to Facebook, only 64% were removed in 24 hours. Another 11 were �lagged via the site’s report function, and again only 64% were deleted. However, since then, sellers have reportedly exploited the pandemic and turned to social media more to remain pro�itable during lockdown. The Tobacco Manufacturers Association reported 16% of people bought tobacco through social media or websites advertising cheap tobacco since the onset of the ‘�irst lockdown’ – a 12% rise compared with before Covid-19. Senior Trading Standards of�icer David Hunt told Retail Express that in his experience,

smaller sites tend to be better at taking action. “I reported one case recently to a local social media site,” he said. “The administrators took it down immediately.” When asked how larger organisations could improve their approach, Hunt suggested: “They are de�initely getting better, but there is more they could do because issues remain. “Banning the sale of tobacco full stop on their sites would be the way to do it. I know some have done that, but sell-

ers get around it by uploading a picture of an item but listing it as something else.” He added: “It’s important for retailers to make sure they use the report function available to them on social media sites if they suspect criminal activity.” When previously asked about the sale of illicit on their site, a spokesperson for Facebook said: “We don’t allow the sale or advertising of tobacco-related products on Facebook, and when we �ind content that violates these policies, we take action.”

Illegal tobacco is damaging your local community, funding organised crime and undermining local businesses. We all have a role to play to combat the issue. Don’t be complicit in the illicit trade. Visit JTIAdvance.co.uk/DontBeComplicit

Anyone with information about this type of crime should

NEW Postcode tool

contact HMRC’s Fraud Hotline on 0800 788 887

visit our website to find out more on

or visit www.jtiadvance.co.uk/DontBeComplicit

how illicit tobacco is affecting your area.

PRODUCTS

Rutas de Cafayate from PRUK PRIYANKA JETHWA PERNOD Ricard UK is making its new Argentinian malbec, Rutas de Cafayate, available to convenience retailers to stock now. Argentinian wine is currently the fastest-growing country of origin, with value sales up by 45.6% in the impulse channel. Malbec, meanwhile, is also growing in value by 44.6%. The supplier said the wine, which has hints of plum and strawberries and caters to consumers shopping for dinner parties, or with the intention of sharing with friends, is best paired with foods such as cheese, grilled meat, charcuterie and

roasted aubergines. Pernod Ricard UK wine portfolio director Lucy Bearman said its ambition is to be a leader in the premium wine in every country of origin it operates in. “The interaction between the climate, the soil, geographical location, height and vines makes the Cafayate’s winemaking process unique. “We’re con�ident the brand will recruit those already enjoying Malbecs and, with its contemporary pack design, new drinkers,” she added. Rutas de Cafayate Malbec has an RRP of £8.50 and is available to stock now.

Rockstar recruits new consumers

King, sales and marketing director at Tiger Tiger. The launch will be supported by a social media campaign, alongside a newlook website and in-store activity for the Tiger Tiger brand as a whole.

Cono Sur focuses on sustainability

TIGER Tiger has boosted its line-up of East Asian foods with the launch of a luncheon meat. It contains 82% meat and comes in 340g cans with an RRP of £2.49. The supplier said luncheon meat is a popular ingredient in Chinese and Asian cooking, alongside being a “trusted storecupboard staple” as it needs only ambient storage and has a long shelf life. “During lockdown, we saw a signi�icant rise in the number of people cooking at home and seeking out new �lavours and authentic ingredients,” said Debbie

Vestel Vodka’s new social campaign

CONCHA y Toro’s new digital campaign for its Chilean wine Cono Sur will focus on the wine eing sustainably sourced. With the tagline ‘Ecofriendly wine – made the Cono Sur way’, the ad will be launched on YouTube, Facebook and Instagram. In total, it is expected to reach 3.4 million wine drinkers, targeting the growing number of consumers who have an interest in sustainable products. The supplier said as a brand that has always focused on being sustainable, it knows from research that its consumers have an interest in its vineyards and how they are cared for.

VESTAL Vodka has launched a social media campaign poking fun at its competitors in the vodka category. The Halewoodowned brand won two golds in the San Francisco World Spirits Competition (SFWSC) – for its 2015 vintage and its black cherry�lavoured variety. The four ads are being placed across all major social channels, including Instagram, Twitter, Facebook and LinkedIn. Each pokes fun at brands that didn’t win any golds at the SFWSC.

The ads read: ‘Sorry Cîroc, we rock’; ‘We cooked the goose’; ‘Flying higher than Skyy’ and ‘More gold than Au’.

BRITVIC has relaunched its Rockstar energy drinks range with a new design and an improved recipe for its Original �lavour, alongside a new four-pack format. The refresh aims to make the brand more accessible to a wider audience through a bold and more premium look. This will all be supported by a digital, in-store and outdoor campaign titled ‘Life is your stage’. The supplier said Rockstar is the third-most-popular energy drinks brand globally, and the reformulation of its Original variety will now feature added vitamin C. The pack redesign will aim to position the brand as the

‘go-to’ energy drink at a time when stimulants account for 78% of the total soft drinks value growth in the past three years.

Tiger Tiger drives luncheon meat sales

15-28 JUNE 2021 betterRetailing.com

Sweet-shop-style Funtime doughnuts COUNTRY Choice has extended its Funtime doughnuts range with three varieties that follow a ‘sweet shop’ theme. It includes Lemon Sherbet, Rhubarb & Custard and Toffee-�lavoured doughnuts. The Lemon Sherbet doughnut has a lemon �illing; the Rhubarb & Custard variety features a rhubarb-�lavoured dough, which is tinted pink and has a custard-�lavour �illing; while the Toffee doughnut is �illed with salted caramel. All three are dusted with sugar. The Funtime ‘sweet shop’ doughnuts come supplied in recyclable packaging with RRPs of £1.50 for a pack of three.

The 71g thaw-and-serve doughnuts are available in cases of 60 and have a shelf life of two days.

BUDWEISER Brewing Group has launched price-marked single cans and 10-packs of Stella Artois and Budweiser. Budweiser will be available in a single price-marked 568ml/pint can with an RRP of £1.85, while Stella Artois will come in single and 10-packs with RRPs of £1.99-11.49. Ten-packs are currently

seeing the highest growth in value of any pack size, increasing by £32.8m in the past 12 weeks, and by £152.4m over the past year, highlighting the opportunity for convenience stores and wholesalers stocking these mid-sized packs.

PMPs for Stella Artois and Budweiser

Fish Hoek gets a redesign and refresh ACCOLADE Wines has rebranded its South African wine brand Fish Hoek to increase appeal among environmentally conscious shoppers. The wine has seen an increase in value by 58% in the past year and the redesign will be rolled out across the range’s six varieties, including its Shiraz, Chenin Blanc, Merlot, Pinotage, Sancerre rose and Sauvignon Blanc. The bottles will now feature the Carbon Trust Carbon Neutral logo alongside a Fairtrade stamp. It will also include sustainable 100% sugar cane ‘paper-free’ labels. The range has an RRP of £7.99 each.

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TM,®,© 2021 KELLOGG Europe Trading Limited. Convenience retail stores managers/owners only. Prizes may be transferred to store employee upon allocation. UK only. Entrants must be 18+. Open from 00:00 17.05.2021 to 23.59 11.07.2021. Internet access required. To enter weekly prize draws: (1) Create a display of Pringoooals promotional products (200g) in your store, (2) Take a picture of the display and email, along with your full name, store address and telephone number, to displays@pringlespromotions.co.uk. Entries judged on creativity to select winner. 8 x ’Hat-Trick of Prizes’ packages to be won. Each prize package includes; £1,000 cash prize paid via BACS, 1 x Sony Smart TV (RRP £595) and 1 x Sony Bluetooth Speaker (RRP £99).1 winner per week. 8 winners in total. Max 1 prize per store. See full judging criteria and full terms at: www.pringles.com/uk/tsandcs.html Promoter: Kellogg Marketing and Sales Company (UK) Limited, Orange Tower, MediaCityUK, Salford M50 2HF (company registration number 03237431).

PRODUCTS

Corona PMPs now available PRIYANKA JETHWA BUDWEISER Brewing Group UK&I has launched a new price-marked format for its Corona beer, available in packs of four with an RRP of £5.99. One of the fastest-growing drink categories in the UK, super-premium varieties in the impulse channel grew by 51% in 2020. At the same time, Corona four-packs hit sales of £6.8m, a growth of 45% year on year. The supplier said the new packs come as consumers “continue to enjoy occasions at home or with friends and family”, which last year saw a 30% uplift in beer sales in July and August.

The rise of hosting at home also contributed to growth in the beer category across the off-trade in 2020, with sales rising by 37.5% in convenience stores. “As consumers continue to spend time at home, many are treating themselves, with 52% of shoppers saying they are willing to pay extra for quality when buying alcoholic drinks to have at home. Premium price-marked packs also grew in 2020 by 22%,” the supplier said. “Our consumer research has found price-marked packs offer a huge opportunity for retailers, especially as national lockdown restrictions start to lift,” it added.

Doritos returns to TV screens DORITOS is returning to TV this summer as part of a new campaign, ‘Make your play’. Live for the next 12 weeks, the ad will encourage shoppers to approach life in a more playful way, and will mark the brand’s biggest TV appearance in �ive years. The campaign will also span digital and outdoor advertising. Clafoutie Sintive, marketing director for snacks at brand owner PepsiCo, said

Doritos have a household penetration of 44.1%. Sintive added: “Whether that’s through campaigns or bold �lavours, we know new news is crucial to bringing in younger shoppers. “We can’t wait for the multimedia campaign to go live, and are con�ident it will spark another stepchange in appealing to adults aged between 18 a nd 30 years old.”

Barefoot says know your neighbours

Yoplait Kids go for Giant sour Skittles gold in new promotion get crazy for summer

‘NEIGHBOURS to Knowbours’ is the new campaign from Barefoot, aiming to put a spotlight on new friendships formed during the pandemic. In addition to collaborations with several in�luencers, who will be encouraging their followers to share their experiences of neighbourhood camaraderie, the brand is launching a competition to �ind the nation’s “most unique neighbourhood”. Consumers will have the chance to a win a bespoke mural dedicated to their community, created by illustrator Alice Skinner, by entering through @barefootwineuk on Instagram.

YOPLAIT Kids has launched a new on-pack promotion, alongside announcing its new Team GB ambassadors as part of its ‘Moments of gold’ campaign. The £2.4m campaign will encourage families to be active together in what will be its biggest UK partnership. Each Team GB ambassador will take part in the campaign by participating in sporting-style challenges as part of video-led social media content across Facebook, Instagram, Twitter and TikTok. The on-pack promotion will offer prizes including the chance

Britvic signs major Rugby League deal

BRITVIC Soft Drinks has signed a deal with Rugby League World Cup 2021, with Pepsi Max to become the of�icial soft drink of the tournament. Gatorade will add to the brands supporting the Rugby League World Cup. The brands will receive sales and marketing rights for the tour-

nament, including tickets, experiential and social media privileges, as well as providing drinks for all players, of�icials, volunteers and staff. The tournament will create history via the men’s, women’s and wheelchair competitions being held simultaneously for the �irst time at a major sporting event.

for a VIP ambassador ‘meet and greet’. There will also be thousands of runner-up prizes, such as vouchers for kids’ bikes and Team GB merchandise.

MARS Wrigley has launched Skittles Giants Crazy Sours. Available in a £1 pricemarked treat bag (125g) and a 141g value pouch, Skittles Giants Crazy Sours follows the launch of Skittles Giants last year, and is designed to appeal to a wider range of confectionery shoppers. Victoria Gell, fruity confections brand director at Mars Wrigley, said: “Skittles Giants Crazy Sours will be supported in-store with digital and traditional PoS to maximum the impact around the launch, as well as a digital media campaign. “We want to provide retailers with the sales tools they need to capitalise on the popularity of this product.”

Kids go free with Capri-Sun

KP Snacks’ new retailer competition

COCA-Cola Europaci�ic Partners (CCEP) is bringing back its ‘Kids go free’ on-pack promotion for Capri-Sun, in partnership with Merlin Entertainments. Until 30 August, QR codes on �ive million promotional packs of Capri-Sun can be used to redeem the voucher, entitling one child to free entry to Legoland Windsor Resort when accompanied by a full paying adult. Vouchers will be valid until October 2022. Capri-Sun promotional packs include 8x200ml multipacks of Orange, Blackcurrant and No Added Sugar Orange, 15x200ml multipacks

KP SNACKS has teamed up with Bestway to offer retailers the opportunity to win tickets for one of cricket’s newest tournaments, The Hundred. Retailers have the chance to win a VIP experience for eight, including tickets to The Hundred �inal at Lord’s CG on 21 August, access to an executive box, hospitality, travel, and accommodation expenses. Thirty runners-up prizes of £100 of stock vouchers are also available for retailers to win. The partnership will be promoted across eight core KP Snacks brands: Popchips, Butterkist, Pom-Bear, Tyr-

of Orange, and 4x200ml multipacks of Orange and No Added Sugar Orange – lead packs for convenience retailers and wholesalers. The promotion will be supported by social media advertising, and in-store activity.

rells, KP Nuts, Hula Hoops, McCoy’s and Skips. Every time retailers buy six of the of eight ‘Hundred’ featured brands at Bestway, in any format, they will be automatically entered into a free prize draw for a chance to win.

15-28 JUNE 2021 betterRetailing.com

Hancocks’ post-friendly pick ‘n’ mix FOLLOWING demand for better packaging for confectionery, Hancocks has launched post-friendly pick ‘n’ mix boxes for retailers offering delivery services. It says demand has increased since March 2020 for formats that cater to gifting, treats and sharing, with the new packaging coming in formats such as a cardboard pizza box; small and large grip seal pouches; an eight-section platter with a lid; and small windowed sweet boxes. A range of Christmas and seasonal children’s boxes are also now available.

These include a Santa gift box, a Halloween box styled as a pumpkin, and sweet and snow�lake designs. Two boxes for Easter 2022 are also being launched. The plastic platter and all cardboard and paper within the products are recyclable.

FOLLOWING the launch of its Chocolate Orange Oat Biscuits in May, Nairn’s has added two limited-edition varieties to its range. This includes Salted Caramel and Chocolate & Mint biscuits, both of which are marketed as high in �ibre, with 40% less sugar than the average sweet biscuit. It also contains 48 calories per biscuit and has no hydrogenated fats. They have an RRP of £1.40. According to category

reports, Brits spent an extra £160.8m on biscuits in 2020, which amounted to an extra 144 million packets sold. “Great-tasting products that provide a lowersugar alternative are de�initely welcome as the government continues to tackle sugar consumption within the UK,” the supplier said.

P U K STOTCHE ON NO.1 UK' SNDED1 BRA KTAIL COC nd 2020 a ry 2021. a ort, Q3 nks Rep e Report, Janu ri D d e ix m 1CGA M s at Ho k n ri D ixed CGA M

KIT 7.5CL Z T I R 3 L SP ECCO

Embassy Signature gets an upgrade IMPERIAL Tobacco has updated the packaging on some of its Embassy Signature varieties with new features. The packs now include a resealable foil tab ensuring the last cigarette in the pack is kept fresh. Chris Street, market manager UK at Imperial Tobacco, said: “Our new ‘fresh protect’ Embassy Signature packaging packs protection that can withstand the hustle and bustle of everyday life.

Nairn’s low-calorie limited-edition treats

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“Thanks to the new features, including a resealable tab and stronger box, the contents will remain just as fresh as the day the pack was �irst opened.” Available from July, the new ‘fresh protect’ packaging will feature on Embassy Signature Gold and New Crush varieties, which both come with an RRP of £9.50 for a pack of 20, and an RRP of £47.50 for a pack of 100.

TAP INTO

SOFT DRINKS TRENDS Giving the best-selling soft drinks the most space on shelf is crucial to growing and maintaining sales. Craig Starling from Suntory Beverage and Food GB&I (SBF GB&I) joined Suki Athwal at his Shop Around The Clock store in Tenterden, Kent, to find out how small changes can make a big difference.

THE RETAILER

THE STORE

SUKI ATHWAL, SHOP AROUND THE CLOCK, TENTERDEN, KENT

CRAIG STARLING, BUSINESS DEVELOPMENT MANAGER, SBF GB&I

“We’re really lucky to be on a busy main road. We see a lot of tradesmen, builders and care workers who shop in the morning and at lunch, which are our two busiest times.

“Suki’s soft drink chiller is smaller than you might expect from such a large store, but it’s ideally located near the entrance, and his range is very focused on key lines.

“Our off-licence and food-to-go areas drive trade for us. Within soft drinks, energy is the biggest performer, but flavoured carbs are also selling really well.”

“Suki could grow his sales by making sure he uses big brands as signposts to draw his customers in and by catering for changing shopper trends”.

THE OPPORTUNITY

8%1

GROWTH IN SALES OF DRINK-LATER FORMATS DURING THE COVID-19 LOCKDOWN PERIOD

85.5%2

AMOUNT OF SALES DRIVEN BY THE FIVE MUST-STOCK SEGMENTS – CARBONATES, ENERGY, WATER, JUICE AND SPORT

THE LESSONS

GIVE DRINK-LATER DRINKS MORE PROMINENCE 1 SBF GB&I Category research, 2020 2 EXT IRI, MarketPlace, GB, latest 52 week data ending 21.02.21

GIVE YOUR BIGGEST SELLERS THE PRIME POSITION

RANGE DRINKS BY CATEGORY, NOT SUPPLIER

THE RESULTS

31%

INCREASE IN WATER SALES, BASED ON DATA FROM THE LAST FOUR WEEKS

57%

INCREASE IN SALES OF TAKE-HOME ENERGY DRINKS, BASED ON DATA FROM THE LAST FOUR WEEKS

THE CHANGES WE MADE

1. GIVE DRINK-LATER DRINKS MORE PROMINENCE

BEFORE

AFTER

Suki has a lot of tradespeople buying drinks for the day in the morning. We also know that drink later drink sales have grown by 8% during lockdown, so we’ve brought drink later energy drinks into the main chiller to help drive sales.

2. GIVE YOUR BIGGEST BEFORE

AFTER

SELLERS THE PRIME POSITION

Energy drinks are Suki’s biggest seller, so we’ve put that on a priority shelf in line with where shoppers’ eyes will naturally be drawn. We know this will drive sales.

3. RANGE DRINKS BY

CATEGORY, NOT SUPPLIER

BEFORE

AFTER

TO SEE MORE OF SUKI’S SHOP AND FOR ADVICE FOLLOW @SUNTORYBF_GBI ON TWITTER AND LINKEDIN

A lot of retailers range their drinks by supplier – but shoppers don’t shop this way. We’ve ranged products together by type – colas with colas, and all flavoured carbs together, for example – so shoppers can easily find what they want.

PRODUCTS

Nutella & Go goes wholegrain TAMARA BIRCH FERRERO has expanded its Nutella & Go brand with a wholegrain variety, marking the brand’s �irst addition to the range in �ive years. The wholegrain snack has an RRP of £1.02 and contains 80% wheat and oat cereal sticks, alongside a Nutella dip, and aims to help retailers meet the demand for wider snacking options. The supplier said shoppers will be increasingly looking for on-the-go snacks as restrictions continue to ease, with Nutella & Go Wholegrain designed to attract shoppers back to the �ixture as footfall and impulse

purchases return to pre-pandemic levels once again. Levi Boorer, customer development director at Ferrero, said: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go Wholegrain. We are con�ident the newest addition to our range will entice loyal shoppers to the brand, with many looking for a pickme-up treat. “We recommend retailers utilise new PoS and display to help the new products stand out to customers. These are available now via yourperfectstore.co.uk,” he added.

Mahou on sale in the Snickers draws on UK from next month rival football talk BUDWEISER Brewing Group UK&I has gained exclusive distribution rights for Spanish lager brand Mahou. The partnership will see the supplier become responsible for the sale, marketing and distribution of Mahou in the UK from 19 July. Mahou Cinco Estrellas is the �lagship brand of the Mahou San Miguel brewery in Spain, and is Spain’s number-one beer across the on- and off-trade. Budweiser will support the beer’s rollout with a marketing investment over the coming months. Paula Lindenberg, president of Budweiser Brewing Group UK&I, said: “Mahou is an exciting addition to

the Budweiser Brewing Group range. “Consumer preference for premium brands has continued to accelerate in the UK, with world lager as the fastest-growing beer segment.”

KIND Snacks has extended its breakfast bar range with an Almond Butter variety, available now in single formats with an RRP of £1.40, and a four-pack with an RRP of £3. As with the rest of the breakfast range, the new Almond Butter bar is softbaked and features a base of �ive whole grains. It’s also HFSS-compliant. The pocket-sized format and transparent packaging have been designed to appeal

to consumers looking for a healthy, on-the-go breakfast option. It also pairs with yoghurt and fruit for those looking to use the bar as an ingredient. Kind Snacks UK marketing director John McManus said: “Following research, we’re changing the format slightly, with the revised range offering one larger 40g bar in each single-serve pack as opposed to two smaller bars.”

MARS Wrigley has unveiled a new campaign for Snickers that playfully acknowledges the brand’s sponsorship of England and Scotland’s football teams. The ‘Bothlands’ campaign features a TV advert in which the two rival teams awkwardly line up side-byside, ahead of the two teams’ real-life match in the group stages of UEFA Euro 2020. Mars Wrigley is encouraging engagement

with the ad through the #Of�iciallyAwkward hashtag, and will also be launching a Snickers ‘Hot take hotline’ this summer to address football fans’ many opinions on the sport. The supplier will also be running the #DeleteYourTweetForATreat campaign across social media, which will offer free chocolate to fans who are willing to delete their ‘hot takes’.

Kind Snacks extends M&M’s Brownie on breakfast range sale from Nisa MARS Wrigley has launched its M&M’s Brownie variety into the UK, after �irst being available in the US last year. Available now from Nisa, the product comes in a single and pouch format, with an RRP of 72p and £2.29, respectively. The single format comes in cases of 24 with a cost of £10.75, with margins of up to 25.35% available when sold at RRP. The pouch format comes in cases of 12 with a cost of £17.05, with margins of up to 25.55% available when sold at RRP.

15-28 JUNE 2021 betterRetailing.com

WKD cocktails exclusive to indies ON sale from next month, SHS Drinks is launching WKD Cocktails exclusively to independent retailers. The pre-mixed bottled cocktails aim to help convenience stores tap into the take-home market and will be available in two varieties, Blue Lagoon and Tropical Sunrise, in standard and £4.99 price-marked packs. Blue Lagoon is a mixture of WKD Blue blended with citrus, berry and vodka �lavours, while Tropical Sunrise contains a mixture of WKD Orange & Passionfruit with citrus, strawberry and vodka �lavours. A social media campaign will support the launch.

Lucozade focuses on sustainability SUNTORY Beverage & Food Great Britain & Ireland (SBF GB&I) is investing £6m behind the redesign of its Lucozade bottles with a focus on recycling initiatives. In terms of design, the bottles will be redesigned with a smaller label. Although they’ve always been recyclable, the supplier said the new labels ensure the bottles can be sorted into the clear waste stream to be recycled back into bottles at UK recycling centres. SBF GB&I recently set its ambition to reduce its greenhouse gas emissions by 50% by 2030. The news follows the launch of a newly designed Ribena bottle and the

replacement of plastic straws with paper alternatives on all Ribena cartons.

BRITVIC has announced that 7up will transition from using green to clear plastic for its bottle formats. This will roll out on its 375ml, 500ml and 600ml bottles, and varieties including Regular, Free and Free Cherry, with the labels undergoing a refresh. Britvic’s research also found 40% of consumers would be more likely to recycle 7up in a clear bottle. Meanwhile, the new look will highlight its fruit �lavours, with 50% larger lemon and lime images, and sustainability messaging. This will be shown with a ‘double arrow’ logo announcing the 100% recyclable bottle message on the front

of the label, and the wording ‘Clearly 100% recyclable. Clearly 7up’ on the reverse.

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OPINION

DON’T MISS THE 25 JUNE ISSUE OF RN

Some photos on this page were taken prior to the Covid-19 pandemic

RETAILER OPINION ON THIS FORTNIGHT’S HOT TOPICS

What do you think? Call Retail Express on 020 7689 3357 for the chance to be featured SUMMER: How are you driving footfall to your slush machines? “WE’VE had a slush machine for a while, and we haven’t had a lot of customers buying them. Since the weather has got warmer, we have moved the machine to be more noticeable and have made more sales. We are hoping customers will be more drawn in.” Tilak Kathayat, Chandra Cash & Carry, Greenwich

Promoting value: an indepth look at how you can grow sales by ensuring your customers know the value of your products

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ONLINE: How did the pandemic change the way you use social media?

We updated customers about we could do

“OUR use of social media increased through the pandemic. We used it to keep our customers informed about how we were keeping them safe in store. We also did lots of home deliveries, so used it to take orders, and this helped streamline the whole process for us and our customers.” Mitz Patel, Meet & Deep News, Twickenham

“WE used it a lot more and put out more information. We mainly we used it to advertise what products we had in store, as well as to inform customers about our changing opening hours. We updated customers about what we could and couldn’t do so they were aware.” Cathryn Williams, The Hub at Abercrave, Swansea

EVICTIONS: Have you spoken to your landlord about paying rent fully? “MY landlord originally agreed to give us three months leeway for our rent during the pandemic, but recently they did call us to inform us that they may begin charging us again soon. This is something we are worried about, but there’s nothing we can do – things are slowly getting back to normal.” Anonymous retailer

“I HAVE gone a few months with rent relief and I have been informed by the estate agent who I normally pay the rent to that the protection we were under that gave us rent relief will no longer be happening. They gave us a few weeks’ notice.” Sundeep Singh, Jay’s Cabin, Wombourne, Wolverhampton

The best independent retailers stay ahead by reading RN each week. Do you? ORDER YOUR COPY from your news wholesaler today or contact Kate Daw on 020 3871 6490

Judith Mercer, Spar Greenway, Belfast

We moved the machine to be more noticeable

PLUS

Chilled coffee drinks: keep your coffee sales strong through the summer months by switching customers from hot to cold, plus all the latest trends and store advice

“WE did have machines behind the counter, but we found that we tripled our sales when we put them on the shop floor. It was more accessible for them. We have also seen an increase in people buying slushies from us, especially recently with the weather being nicer.”

This is something we are worried about CRIME: Have levels returned since the pandemic has eased?

I have noticed a change completely

“WHAT I have noticed postpandemic is that crime levels have not increased dramatically in the area where my shop is located, but I have seen that shoplifting has definitely increased by a lot since lockdown eased. Also, in my store, a lot of my staff have dealt with abuse towards them.” Liam Cross, Spar, Dersingham, Norfolk

“WE have had five shoplifting incidents in the past two weeks. We have had a lot of younger people starting to target our store. I have noticed a change completely; it is like a different time now. It is getting harder every day to carry on now. There is no respect for shop workers right now.” Anita Nye, Premier Eldred Drive Stores, Orpington

LETTERS

15-28 JUNE 2021 betterRetailing.com

Stop sophie One Kibble, towers Burnley

Letters may be edited

There’s always room to improve your store layout I’VE got two new stores at the moment, and I’ve just refitted one. I only did a refit five years ago and everything was working. When you’ve done something for years, you can get used to it, but there’s always something you can tweak. There’s always room to improve your store’s layout and you should always One of two new retailers be watching it. The shares advice on how to make layout might look your store rise to the top great when you plan it out on the computer, but until you’ve seen it happen and watched the customers coming in and watched how they’re shopping, you can’t know for certain. There are things that I’ve already changed because I could see they weren’t working and I’ve already seen a big uptake in sales. Your plan might say one thing, but your customers might say different. No shop is like another shop, so I don’t think that taking a layout from one shop and putting it elsewhere is guaranteed to work. But I do always try to get some space near the counter. I don’t like a cramped counter. It makes me quite claustrophobic. I think it’s important that people can move around, especially with pushchairs and wheelchairs. It’s not always possible with small shops, but I try to keep it tidy. I find it useful to go to local shops and look at what they’re doing. You can spot trends you might be missing. It’s also important that the shop flows, so people can go to one area and see things that are linked to it. Soft drinks are linked to meal deals, which are linked to slushies, which are linked to chocolate and take-home drinks. That way, you get cross purchases. I have a promotion stand at the front of my store and I always put impulse buys or new products in there – things that people will grab while they stand in the queue. But not everything works there. One Stop put in a big wine bay there, but it wasn’t working because it wasn’t chilled. I moved the impulse stand back to the front and put the wine back in the fridge. Over the weekend, I saw a 20% uplift in impulse sales, and wine sales went up as well. It’s so important to listen to advice from your rep because they’re there to support you, but you’ve still got to remember that it’s your shop and you know your customers best.

RISING

STAR

‘It’s not fair to knock all the UPS drivers’ I READ the letter about the issues a retailer was having with UPS’s drivers in Retail Express last month. They said the driver would refuse to put the new shop name on his slip when leaving cards for customers to collect their parcels from the

store in question. However, I wanted to highlight the great relationship we have always had with our UPS driver. We have had the same one for more than four years, and he is always smiling on the job, and is a really nice guy

to work and deal with. We always have a laugh with one another. Of course, everyone is going to have different and speci�ic relationships, but I don’t think its fair to knock all the drivers. Being able to drop parcels

off at a drop-off shop makes it easier for them, rather than having to knock on neighbours’ doors – there still isn’t any certainty they’ll be able to drop them off.

Retailer, name and address supplied

WIN £50-worth of Mars Petcare

WIN £50-worth of Vimto Squash

MARS Petcare is helping retailers capitalise on the growth in petcare and increased footfall since the Covid-19 pandemic with the chance to win a selection of its ‘Dream sixteen’ range – including Pedigree and Whiskas products – a variety of must-stocks that should form the core of a retailer’s offering.

CELEBRATING Vimto’s largest marketing campaign to date, ‘Find your different’, five lucky readers are in with the chance to win £50-worth of Vimto Squash stock. The number-two Squash brand in the UK recently relaunched its vitamin D-fortified squash range, providing consumers with more reasons to shop the category.

TO ENTER

Fill in your details at:

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@retailexpress betterRetailing.com facebook.com/betterRetailing megan.humphrey@newtrade.co.uk 020 7689 3357

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FORECOURT FOCUS

p18 How this Devon retailer is taking his store to the future

Government’s 2030 target is ‘a huge challenge’ DARYL WORTHINGTON ACCORDING to a recent report from the Public Accounts Committee, the government’s commitment to have all new cars zero-emission at the tail pipe by 2035 represents a “huge challenge”. The new report from the Public Accounts Committee points out that just 11% of new car registrations in 2020 were for ultra-low emissions cars. According to the report, there are a wide range of “consumer-facing issues” that need to be addressed to increase the uptake of zero-emission cars, suggesting that “consumers are not all yet convinced that zero-emissions cars are a suitable alternative to petrol and diesel models, with concerns over the afford-

ability of these models, the distance they can travel on a single charge and the availability and accessibility of charge points when and where required.”

A mountain to climb “The government has a mountain to climb to get to all new cars in the UK emitting zero carbon in the next 14 years: to convince consumers and make the cars appealing, to make the car industry environmentally and socially compliant, to build the necessary infrastructure to support this radical shift and, possibly biggest of all, to wean itself off carbon revenues,” said Meg Hillier, MP for Hackney South and Shoreditch and chair of the Committee. “This isn’t about more targets with no plan behind them inevitably getting

New car registrations up year on year NEW car registrations in May reached 156,737 units, an almost eightfold increase year on year, but 14.7% down on May 2019, and 13.2% down on the 10-year average for the period, according to newly published �igures from the Society of Motor Manufacturers and Traders (SMMT). Meanwhile, plug-in vehicle sales are surging as a percentage of the overall market, now making up 13.8% of new car registrations compared to 7.2% a year ago. “Increased business con�i-

dence is driving the recovery, something that needs to be maintained and translated in private consumer demand as the economy emerges from pandemic support measures,” said Mike Hawes, SMMT chief executive. “Demand for electri�ied vehicles is helping encourage people into showrooms, but for these technologies to surpass their fossil-fuelled equivalents, a long-term strategy for market transition and infrastructure investment is required.”

missed – it’s about averting the real-world challenges that are bearing down on all of us. “The government needs to get the country behind it and lead the way in the global race against climate change”. Gordon Balmer, executive director of the Petrol Retailers Association (UKPRA), said while UKPRA supports the process of decarbonisation, a comprehensive plan is needed to enable the transition to electric vehicles. “Technical and commercial challenges remain in establishing the electric charging infrastructure required for mass EV take-up,” he said. “This is particularly apparent at petrol forecourts where many of our members have abandoned plans to install ultrarapid charging points. This is due to a lack of local power sub-stations,

onerous regulation and lack of return on investment. The government urgently needs to stop overlooking petrol retailers as they will play a crucial part in making the

Jet takes to the nation’s TV screens FUEL brand Jet has returned to the screens with its successful TV slot from September 2020. Originally aired in northeast England and the Midlands, the commercial, which features a man ‘driving’ through the countryside on a grand piano while singing Joe Jackson’s 1980s hit ‘Stepping Out’, will be broadcast in new territories including Yorkshire, the East of England and the north-west. “The campaign landed so strongly with our Jet deal-

ers and consumers �irst time around that making the decision to bring it back this year was an easy one,” said Áine Corkery, manager, brand atPhillips 66 Limited. “The ad celebrates the joy of driving and the open road and it captures our ‘driver-�irst’ ethos.” When �irst broadcast, the ad was praised as a “refreshingly absurd twist” on car commercials. Featuring on Sky and Virgin Media, the ad was relaunched on 27 May, and will run until 4 July.

2030 ban feasible. While their forecourts are uniquely placed to support the rollout of EV charging points, which will reduce range anxiety among the general public,

much more support from the government is needed to make this a reality.” Balmer added that the cost of EVs continues to price out “millions of people”.

Government launches E10 info campaign WITH E10 set to be introduced across all UK petrol stations from September, the government has rolled out a national advertising campaign to raise awareness of the greener fuel. As well as highlighting E10’s supposed environmental credentials, the campaign will encourage motorists to check their vehicle is compatible with the fuel. The campaign will involve fuel pump labels alongside digital, radio and social media advertising. E10 is petrol blended with

Have you made any big changes in your forecourt that have grown your sales and profits? Let us know on 020 7689 3390 or at editorial@newtrade.co.uk

up to 10% renewable ethanol. According to the government, introducing E10 across petrol stations could cut transport CO2 emissions by 750,000 tonnes a year, equivalent to the annual uptake of a forest the size of the Isle of Wight. “This campaign will make drivers aware of the changes we’re making and show motorists how E10 introduction plays a part in helping reduce carbon emissions and ‘build back greener’ with every tank of petrol,” said transport minister Rachel Maclean.

FORECOURT FOCUS PROFILE

Setting up for the future CHARLES WHITTING STORE improvements can be made in two ways: procedural and structural. Since Nick Blight became a director at Blights Motors in Bideford, Devon, in 2017, he has implemented several changes in the forecourt and convenience store to boost the business. “The biggest one was the till system,” he explains. “We started to analyse sales more in depth and on a monthly basis. Knowing the product sales, we then tailored the store with the help of Appleby and laid the

store to fit that. We expanded the hot food offer as well. We brought in bigger stands, Rollover Hot Dogs, Slush Puppie, Dunkin’ Donuts and Jam Shed at £5.99 a bottle.” Blight’s great-grandfather started the business as a blacksmith, turning to fuel as customers moved from horses to cars. The store opened 25 years ago, joined Spar 20 years ago, and extended 15 years ago. This latest refit has seen significant changes in the layout of the store to reflect changing demands. “On our last refit, we had standard fridges, so we ripped

those out and put in a proper fridge unit down one side. All of our gondolas on one side were moved around and lowered to face towards the cashiers. We’ve now got large end-units for promotions – one for crisps, one for sweets and one for household items. Household sells well for us – we do lots of special offers on sponges, sprays and Zoflora.” The changes have wrought a £27,000 takings increase year on year, as well as showcasing the sheer range that’s on offer. “We’ve got everything from a £2 Rollover hot dog to a £20 fish pie. With alcohol, we have four-

pint cans for £4.99 to strong cider for £1.10. There’s value but premium, too.” The forecourt recently joined Esso after being with BP for 30 years, and it’s important he keeps his fuel prices low to compete with a nearby Asda. “Asda opened half a mile away in 2018 and halved our volumes as soon as opened,” says Blight. “We reduced fuel prices as low as we could and were barely making a profit, but our new bookkeeper said it was crucial to maintain margins in our fuel, as customers come to us for our service and convenience.”

A diverse business

The food-to-go offer

Future plans

THERE are always new revenue streams for retailers to explore and Blight’s store covers more than most. As well as the store and the forecourt, he has a workshop, car hire, and sells new and used cars. These extra businesses don’t just bring in their own money, they often bring incremental sales at the store and elsewhere. “We’ve got a fleet of five courtesy cars,” he says. “When people are looking at cars to hire or buy, they definitely come in the store. They’ll get a Costa coffee, for example.” Despite being previously dubious about electric cars, Blight has now invested in an electric car charge point, taking 25 minutes to charge, which in the ‘black hole of charging’ that is North Devon has put him on the map. “We’re on the Zap Map, where you can search for charge points. We’ve also got accreditation so we can service and repair the vehicles in the workshop.”

BLIGHT’S principle focus is on his convenience store, and, during the pandemic, the store and the pumps were the only parts of the business he kept up. While petrol volumes dropped to 1,500l a day, his shop sales skyrocketed. “In lockdown, we were doing five or six deliveries a day and have kept it going,” he says. “We offer three Rollover Hot Dogs – breakfast, chilli and normal. Our hot food counter has pasties, sausage rolls, bacon rolls, French stick rolls and we have a Costa machine.” He also saw a rise in alcohol sales and seems to be selling a lot even now, as people recognise the value he offers as they return to the pubs for the first time in a long time and are faced with on-trade prices. “Our area on the coast is really nice, but it’s still around £6 for a pint in a pub. With us, you can get four cans for less than that,” he says.

BLIGHT will not be resting on his laurels for long. He already has further plans to improve and diversify his offer further. He has changed his air pump and is planning the introduction of a car-wash bay, with a power pressure house with hot and cold water, and shampoo. He hopes to have it finished by the end of summer. “The idea is they’ll buy a Costa while they’re washing the car,” he says. “It will be a pay-at-unit type of thing. We’ve done the same with our air line. We did have free air, but we were forever having trouble with people stealing, so I got a contract that does a split on the takings, and I put a pump in where you pay 50p. That takes in a lot more money.” Blight has also created social media accounts for his business and will be focusing on his online engagement to boost footfall and custom. “We do a lot of promotions on there now, such as Cadbury Orange Twirl and Dunkin’ Donuts.”

FORECOURT FOCUS FEATURE

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FIND THE BEST TECHNOLOGY FOR YOUR FORECOURT Petrol stations rely on the latest technological updates to remain competitive. JOANNA TILLEY talks to retailers about what innovations they are using to thrive

EPOS CHOICES “THE heart of technology in store is the EPoS system and this is determined by what oil company you are with and what sort of business you are,” says David Charman, of Spar Parkfoot in Kent. Charman says EPoS solutions available to forecourt retailers are limited and as a BP retailer, he decided to go with CBE. “The system is linked up to the electronic label system and the cigarette machine. It

also lines up with our online delivery system so we can keep on top of stock levels and the delivery system operates as a virtual till.” He warns retailers that you have to pay for the best equipment, but adds that technology is a major part of his operation, and he wouldn’t have a business without it. An efficient EPoS system is especially important for Charman as he operates a total of

SELF-SERVICE CHECKOUTS PAUL Delves, of Delves & Co Ltd (Nisa), also introduced self-service checkouts inside the store about three years ago, which he says has cut queues and saved money on staff. The efficiencies achieved are outstanding. “We have one member of staff on each of our five tills, and they can authorise pump usage, whereas we would need about two

or three members of staff to get through this volume without them,” says Delves. “Our self-service checkouts are through Point Four, which we have always used, and they have been good. “It cost us about £100k to implement these tills, but when you consider the reduction in staff and the increase in speed of transaction, then that money pays itself off over two or three years.”

ELECTRONIC LABELS five tills and five back offices. Goran Raven, of Raven’s Budgens in Abridge, Essex, uses TLM EPoS system, which runs on three tills at the front of the store and also offers a mobile option. “What sets us apart is our mobile till, which enables us to serve customers at the backs of lines quickly, and reduce any queues. “We link it to our back-office prism, but the whole business is highly automated.”

IN addition to performing adequate research and investing in the right technology, Charman says it is important the whole strategy is as joined-up as possible. The electronic label system has been a valuable addition to his forecourt and ensures there is a connection from the shelves, through to the tills and stock room.

Family business Creightons has installed EdgePoS Electronic Shelf Edge Labels (ESELs) into its three convenience forecourts this year. General manager at Creightons Andrew Porter says the Henderson Technology provides easy-to-read and modern labels giving staff and customers greater confidence in the accuracy of pricing. “We have

also noticed an improvement in the replenishment and merchandising on the shop floor as staff have more time to concentrate on these tasks.” He adds the installation was “very smooth” and there were no interruptions to trade from the Henderson Technology team, who had been first class throughout the installation and afterwards.

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Goran Raven, Raven’s Budgens, Abridge, Essex “DON’T be scared of high outlays, as purchasing the right technology means financial deficits pay off very quickly. Technology speeds up your business, improves customer service and delivers a better experience,” says Raven. “I use a company that helps me look at fuel margins and my competitors’ prices. This means we were able to change our pricing strategy, and I can see where I can make high margins, like super diesel. The information I get is amazing, and really benefits the business. We currently run the cheapest fuel in a 5km radius.”

FORECOURT FOCUS FEATURE

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FUEL PUMPS EVERY retailer has different needs for their fuel pumps and Andrew Johnson, owner of Dafarn Newydd Stores, says operating road-side pumps means he doesn’t need the latest technology. He did install a new electronic pump 10 years ago as the old one didn’t go above a pound a gallon, but his pumps are not connected to the shop electronically. The price of the latest tech-

nology doesn’t always make sense for retailers who operate in small villages and only have a couple of hundred customers. Charman advises that retailers attend forecourt showcases to find the best options available for their type of forecourt. He acquired his pumps through Petrol Assist and says retailers need to work with tech companies that support the products

and can provide an instant fix if anything goes wrong. Although Charman doesn’t have any pay-and-go fuel pumps, he says the BPme app provides the technology that allows customers to turn up, fill up and pay, so they do not have to go into the store. This sort of technology is especially handy for customers on the go and would be popular in busy towns and cities.

SECURITY SYSTEMS BOTH Raven and Charman say staff are the number-one priority, ahead of buildings and the business, and that’s why it’s important to invest in the right security systems to protect them and keep them safe. Raven has a CCTV, alarm system, as well as a fob system to ensure customers can’t access the warehouse. He adds that as well as protecting staff, staff also act as the biggest tool for

security – keeping tabs on people in and outside the store. Charman has a number-plate recognition security system in place at his Spar Parkfoot store which is with a Dutch company called Big Brother. “Everything is expensive and that is why I am poor,” he semi-jokes. “We have 36 cameras on site, and this is part of doing business, – you can’t use cheap things for such an operation.”

Charman adds that security is an integral part of operating and that money needs to be spent on CCTV – so that when incidents occur, the staff are not vulnerable. Nick Blight, from Blights Motors in Devon, adds that investing in the right technology can save retailers a lot of manpower, allowing retailers to focus on efforts to improve the forecourt and the store.

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David Charman, Spar Parkfoot, Kent

EPOS CASE STUDY HENDERSON Technology recently won an EPoS contract to supply Pricewatch Ltd’s 12-site forecourt network in Sussex. Henderson Technology is one of the largest EPoS suppliers in UK with more than 600 sites installed. Henderson Technology retail technology operations director Darren Nickels says EDGEPoS met all Pricewatch’s needs, and they will be the first retail stores to avail of the newly developed Nisa wholesaler link with EDGEPos. “The EDGEPoS head office system allows Pricewatch to have full control and visibility of ordering, stock control, wet stock

management and much more from one central location for all 12 sites,” he says. Paul Salvidge, director at Pricewatch, says: “We need ed to upgrade our systems and when we were introduced to Henderson Technology by CStore Collective, we knew we made the right decision. As well as the system being ideal for our needs, we have the comfort of knowing its origins are based in the forecourt market, built by retailers for use in their own network. The project team has ensured the smooth planning and transition as we run through our install programme across our sites.”

“IT was a bit more complicated to determine what kind of car-washing device we wanted on site as there are various systems on offer, but in the end we went with a Croatian company called Adriatech – who will be appearing at the Forecourt Show for the first time this year. I heard about them after talking to the company we use for maintenance and in the end we went out to Croatia to have a look at it. Not every retailer will want to, or be able to, do this, but sometimes you need to go out of your way to get something different.”

ENVIRONMENTAL TECHNOLOGY DELVES has recently spent £3m on a new forecourt which had to comply to the Welsh BREEAM standard legislation created to ensure that new buildings comply to green and sustainability standards. This has seen the replacement of oil boilers on site with air source heating, which involves big fans

sucking air in and converting it to heat. “Everything has got to comply with the latest environmental standard,” says Delves. “We have also got solar panels on the roof and a water recovery system, which means we don’t use mains water, but rainwater that comes off the roof.”

COME ON ENGLAND LET’S EAT THEM FOR BREAKFAST! We’ve got some epic training sessions and prizes up for grabs. All thanks to a major new FA partnership. Looks like the UK’s favourite cereal** is going to have more fans than ever this summer. Stock our special promo packs now.

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**The UK’s Favourite cereal, Nielsen data to 27th March 2021 *Open to UK and ROI residents, age 18+. No purchase necessary in NI or ROI. Internet access and email address required. Enter prize draws by (1) purchasing a promotional Weetabix pack; (2) scanning the QR code on the Weetabix Pack using your mobile phone (or visiting WinwithWeetabix.co.uk); (3) entering the 9 digit code on the base/side of the pack, entering your name, email address, phone number, date of birth, country of purchase and retailer of purchase. Residents of NI or ROI should send an email with their name and email address to WinwithWeetabix@ promotioncustomerservices.com to request a 9 digit code. Opens 00:01 04/05/21 and closes 23:59 01/10/21 and includes two draw periods. Max. 1 entry per code. Max. 1 prize per person. Nominate the national team you support (ENG, WAL, SCO, NI, ROI) at the time of entry to be included in the correct draw. Prize numbers differ depending on the national team you select. Prizes include chance to see a training session, a group coaching session, tickets, Weetabix product vouchers, football equipment and football kits. Age restrictions may apply. Parental permission may be required. Background checks may be required. Promotional packs subject to availability. Exclusions apply. See base of pack for more information and WinwithWeetabix.co.uk for full T&Cs, ROI and NI NPN route and detailed prize descriptions (including detail of number/nature of prizes). Promoter: Weetabix Ltd, Burton Latimer, Kettering, United Kingdom NN15 5JR.

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28/05/2021 08:58

cider

CATEGORY ADVICE BREAKFAST

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MORNING GLORY JASPER HART speaks to suppliers and retailers to reveal the benefits of ranging the right breakfast products

BREAKFAST BALANCE WHEN it comes to the most important meal of the day, there is a lot for retailers to consider. Breakfast spans a vast array of food and drink across ambient, hot and chilled. What has definitively changed in the past year is the rise of the in-home breakfast occasion as a far-less-rushed affair due to lockdowns and home working. A study from PepsiCo found that people are now eating breakfast two hours later than usual, and a third are spending more time making it. Toby Baker, UK marketing director at Nestlé Cereals, has seen similar behaviour: “Consumers have been eating their breakfast later in the day, with a decline in earlyin-the-morning consumption and an increase in consumption between 8am and 1pm by 106%.” Levi Boorer, customer development director at Ferrero UK & Ireland, says: “Breakfast is one of the fastestgrowing areas of the food market, which is rapidly

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evolving and, more than ever, mealtimes are becoming moments of joy for families.” Retailers need to find the perfect balance of breakfast products across take-home and to-go missions to make sure customers have the best possible start to their days. This is especially important now that lockdown restrictions are set to lift completely, and retailers will start to see their customers switch up their working routines to either return fulltime to the office, or at least be more flexible throughout the week. “We did notice a dip in to-go sales because the morning routine wasn’t the same,” says Faraz Iqbal, of Premier Linktown Local in Kirkcaldy, Fife. “But we have The cereal category’s started seeing a worth in impulse, a slow increase in sales again, hope15% yearly increase fully back to where it was.”

the stat

£77m

Darryl Burgess, head of sales, Weetabix “The cereal category is worth £77m in the total impulse category, up 15% year on year. Having a well-stocked breakfast category with all of the core and top-selling cereal brands has never been more important. “Consumers have returned to cereal because of its versatility – it’s quick and convenient, but can also be personalised with additional toppings and different milks. Sustainability will continue to be a focus in 2021. “A recent survey commissioned by Weetabix found that almost a third of UK consumers admit the Covid-19 pandemic has made them realise how important locally sourced products are to the UK economy, with 48% of Brits actively looking for locally sourced items in the supermarket. “Breakfast has become more of a social occasion during the past year, with 53% eating more together as a family. “Younger people have also returned to the breakfast table, with a 2.8% increase in cereal consumption compared with 2019. “Value for money will be important in the year ahead, so providing an array of different products and price points will be necessary from retailers. “Choice and variety are the key drivers of growth in the cereal bar category. To keep driving performance forward, it is important that retailers rotate flavours and create diversity in their range.”

CATEGORY ADVICE BREAKFAST

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VALUE FOR MONEY AS a foundation of their breakfast proposition, retailers should look to offer a core boxed range of recognised cereal brands, offering reassurance and value to customers. “A result of the pandemic was its financial effects on many households in the UK,” says Nestlé Cereals’ Toby Baker. “Saving money has inevitably become more important than ever to shoppers. At 22p a bowl, cereal remains a lowcost, convenient option for those that need it. We have seen volume per household

grow, and the cereal category has been able to boost its volume growth.” To strike a balance between on-the-go and take-home, retailers can look at smaller variety packs that could be taken into offices. Packs with visible information about servings can help drive sales. “Our 10-packs of Oat So Simple seem to fly out quicker than the loose oat boxes,” says Adam Scaife, of Londis Rawcliffe in York. “It’s the convenience and knowing the value of the pack.” Price-marked packs (PMPs)

DRINKING TO GO WHEN it comes to morning drinks options for the on-thego shopper, a hot coffee machine comes to mind. However, unless you have identified sufficient space and demand for one, it’s worth considering alternative options, especially with warmer weather influencing shopper tastes. The ready-to-drink (RTD) segment is growing in popularity, with established coffee brands such as Starbucks and Costa offering chilled cans that are perfect to pick up. “While RTD coffee is becoming popular all year round, sales do increase when the sun is shining and this is particularly relevant to on-the-go formats,” says Amy Burgess, senior trade communications manager at Coca-Cola Europacific Partners (CCEP). “In this segment, Costa Coffee RTD doubled in size in 2020, growing ahead of the segment and adding almost £4m in 2020.

“In fact, more than half of Costa Coffee RTD shoppers are new to RTD Coffee, which is helping to drive additional sales for retailers.” Coffee is a morning drink, but can be spread across the day; Weetabix’s On The Go drink is more specifically targeted at the breakfast crowd. “Breakfast drinks is a £5m category within the impulse channel, with Weetabix On The Go the largest brand in this channel, with an 81% share,” says Weetabix’s Darryl Burgess. “The drinks category is seasonal and, despite Covid-19, there was growth throughout the peak summer season in 2020 when the category returned to its pre-Covid value. “There has been growth in on-the-go breakfasts in every four-week period since March 2020, and with a 66% share of this sector, breakfast drinks is an important and influential category driver.”

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are another way of offering value to shoppers. “We work closely with retailers to ensure that our product range works for them – this includes different pack sizes and PMPs,” says Darryl Burgess, head of sales at Weetabix. “The Weetabix PMP range covers a range of lines across our cereal and drinks range, at a range of prices, and we work hard to ensure our PMPs offer competitive shared margins.”

Muntazir Dipoti, Todmorden News, Todmorden, Yorkshire “I WOULDN’T say I sell a broad selection of breakfast goods. I have Corn Flakes, Weetabix, Kellogg’s variety packs, porridge and Shredded Wheat, and I have a range of 12 cereal bars. I also have teas and coffees and the 3-in-1 boxes from Costa, Starbucks and Nescafe. “Normally, I would go through a box of Kellogg’s Nutrigrain Strawberry and a box of Squares every week. That turned into three or four weeks, but with kids going back to school I’m going through about a box every two weeks – so my sales are not what they used to be, but it is getting there slowly. I will be doing a redesign in the next few months and adding a hot coffee machine and a hot-food-to-go area.”

® Reg, Trademark of Société des Produits Nestlé S.A. SHREDDED WHEAT is low in saturated fat. Reducing intakes of saturated fat contributes to maintaining normal blood cholesterol levels. It’s important to have a varied, balanced diet and healthy lifestyle.

CATEGORY ADVICE BREAKFAST

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HEALTHY OPTIONS “HEALTH will come back to the forefront in the months ahead,” says Weetabix’s Burgess. “There will be more looking to lose weight following their lockdown diets, while improving general healthy and immunity will be a focus – 80% [of shoppers] say they will make greater attempts to stay healthier as a result of Covid-19.”

It’s not just the pandemic and its varying impact on our diets and exercise; government legislation against HFSS promotions will affect high-sugar offerings, which are often very popular and offer good value. “With a ban on HFSS promotions on the horizon for retailers, it’s important they are confident in offering healthy options to consum-

top tips ers that can still deliver growth for their stores, such as Weetabix, Ready Brek and Alpen Light Bars,” says Burgess. Sasi Patel, of Go Local Extra Oldham Road in Rochdale, has extended his boxed cereals range to incorporate healthier lines. “When we expanded the range, it was purely and simply to drive

that healthier option because there are misconceptions about some cereal being healthy, and it was good to see how we grew across the Ready Brek and Weetabix varieties. It’s enabled us to get away from the market leaders and bring in more peripheral products.”

Ranging advice from Shah Khan, senior marketing manager, UK&I, Aviko Offer a core range of breakfast component products in fresh, ambient and frozen. Frozen potato products, such as Aviko’s hash browns, are an essential meal accompaniment. They have wide appeal, sell fast and, because they are frozen, have long shelf lives. Group meals together to create a focus in store. Introduce link promotions and meal deals. Communicate your breakfast solutions with highimpact posters, displays, banners and recipe cards. Introduce some theatre and make the shopping experience really enjoyable.

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Hannah Morter, customer insight & category manager, Country Choice

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Toby Baker, marketing director UK, Nestlé Cereals “IN terms of ranging and merchandising, it’s extremely important to stock a variety of breakfast cereals that span the full set of consumer tastes. This means ensuring options and choice across the key breakfast category areas: family, adult, porridge and single-serve. “For family cereals, there should be variety that spans plain, chocolate, sweet, honey, variety pack, and fruit and nut. Meanwhile, adult cereals should have options including granola, muesli, fibre, weight wellness, crisp and free-from. “For porridge, it’s recommended to stock traditional and instant options. Finally, single-serve requires porridge pots, drinks and ready-to-eat singles. “It’s important that products are merchandised and grouped within their family, adult, porridge and singleserve areas, too. “Meanwhile, within these areas, flavours should sit together to signpost popular brands and help the shoppers better navigate their needs. “Given many shoppers visit convenience stores to quickly buy essentials or to top up their weekly supermarket shops, clearly signposted pricing is key. “This means retailers should focus on stocking pricemarked packs to ensure a quick and easy experience for consumers.”

“THE easing of lockdown restrictions will mean an increase in traffic and more workers returning to the office. Retailers should maximise this sales opportunity by ensuring core lines are available early in the day when the first customers come through the door and ensure availability is maintained throughout the day. “During the pandemic, the focus of many retailers was to ensure that the most in-demand categories – in most cases ambient, frozen, and beers, wines and spirits – were well stocked. Therefore, labour was moved away from added-value categories such as in-store bakery and food to go. “However, now the demand for these categories has subsided, retailers should ensure labour is reallocated to the added value, high-margin categories.”

NEW

JULY

CATEGORY ADVICE CUTTING PLASTIC

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HOW TO REDUCE PLASTIC Shoppers are prioritising sustainability, and expect stores to follow suit. TAMARA BIRCH explores ways to reduce plastic, while keeping customers safe as we ease out the pandemic

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WHY YOU SHOULD CUT PLASTIC WITH 61% of consumers making more environmentally friendly, sustainable or ethical purchases, and 89% likely to continue this post-pandemic, running a more sustainable business is now an important part of retailing. What’s more, 33% of shoppers now choose to buy from brands they believe are doing social or environmental good, according to Matt Gouldsmith, wholesale channel director at Suntory Beverage & Food GB&I (SBF GB&I). “Becoming more sustain-

able is important for the future of the planet, but for retailers it can be a great way to attract new customers and retain existing footfall, as well as to save money.” It’s easy to worry about the growing costs of becoming more sustainable, but there are cost-effective solutions to minimising your environmental impact, like cutting plastic. There are plenty of ways to cut plastic, such as offering products from different categories as loose or removing all single-use plastic

bags in store. Jack Matthews, of Bradley’s Supermarket (Nisa) in Quorn, Leicestershire, for example, now offers rice, muesli and porridge items loose following a major refit. Of course, it’s not ‘one size fits all’, so understanding your customer base is vital to knowing where plastic can be reduced. What’s more, make sure to recycle plastic in areas where reducing plastic long term isn’t possible or feasible, such as delivery.

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the stat

25%

of consumers proactively buy recycled plastic products

Kirti Patel, Londis Ferme Park Road, Stroud Green, London “WE used to have compostable bags for life, but after some research, it was suggested they were no better than plastic bags and take just as long to break down. We want to have strong paper bags to replace plastic bags, as they will work better and are the future. “We currently use jute bags that customers can reuse, and, rather than charging a lot for them, we charge less than £1, and people bring them back. These bags have Londis branding on them, and people use a lot of them. At Christmas, we give them away for free, and many of our customers reuse them.”

We have a plan to make all of our plastic bottles 100% sustainable by 2030.

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CATEGORY ADVICE CUTTING PLASTIC

CUTTING PLASTIC USE IN A COVID-19 ENVIRONMENT THE obvious choice to cutting plastic in store is offering certain products loose, but this isn’t ideal in a pandemic. In fact, many consumers don’t want to touch products others have touched. Instead, research alternatives. Kirti Patel, of Londis Ferme Park Road in Stroud Green, London, uses plant-based bags for nuts and similar products to keep his customers reassured,

while keeping his plastic consumption low. “We work with CLS, who do a lot of plant-based packaging. We realised that customers now don’t want to touch open products,” he says. “We’ve increased our store space, and were going to fill the section with nuts, but because of Covid-19, people don’t want loose products other people have touched. “Plant-based packaging is

the way to go, and it’s working well.” Alternatively, offer paper bags for different categories, such as produce or nuts. Make sure they are strong enough to hold the weight, though, or there’s a risk they’ll break and could affect future sales. If you have a coffee machine in store, have you considered replacing these with reusable cups, or biodegradable op-

top tips tions? If this isn’t possible, consider having a recycle bin outside the store for shoppers to dispose of the cups. Away from the shop floor, though, look to reduce plastic in your delivery as this won’t affect your customers. Be sure to talk to your customers about any efforts you’ve made thatthey might not notice straight away through word of mouth, signage or social media.

STOCK RECYCLABLE PRODUCTS IT’S not realistic to overhaul your entire range to include glass over plastic because doing so could be wasteful and expensive. Instead, have you considered stocking brands that use recyclable plastic? “Dedicating space in store to products with the strongest sustainability credentials is becoming more important – especially for a young adult audience,” says Amy Burgess, senior trade communications manager at Coca-Cola Europacific Partners (CCEP). “It’s the right thing to do for the planet, and it’s an increasingly important factor in consumers’ buying decisions, will become even more so post-Covid-19.” Suppliers are increasingly investing in cutting down on plastic or ensuring they use recycled plastic. For example, SBF GB&I announced its Ribena bottle formats were made from 100% recycled plastic

and are 100% recyclable. Similarly, Spar has removed all black plastic from its ownlabel range and now uses clear and recycled plastic instead. “The changes we’ve made to our own-label packaging include Spar waters, dilutes, cider and mixers, which now have up to 51% recycled plastic in the bottles,” says Louise Hoste, managing director at Spar. Reach out to suppliers or use trade press to know which brands are taking steps to reduce their plastic. Remember to keep customers updated about your efforts to reduce plastic, especially as it’s a clear topic of conversation in a post-pandemic world. “Retailers should look to engage directly with shoppers and discuss the importance of recycling with them,” says Burgess. When a customer picks up a product that can be recycled,

START SMALL CUTTING plastic is no easy task, so don’t get ahead of yourself. Write a list of the different areas in store where plastic can be reduced. Your next steps will include determining if it’s possible, as well as if it’s safe to do so with the ongoing restrictions. If it’s not, set a timeline for the future once restrictions are no longer in place. Remember even the smallest of steps add up to a big difference. In fact, suppliers across several categories now use cardboard over plastic. “Most beer brands that used plastic rings now use cardboard,” says Patel. “Wa-

ter suppliers are also doing canned water, and those who can’t cut plastic are using less and finding alternatives.” Make sure to research what’s likely to work for you or consider challenging suppliers or wholesalers about their plastic use, which is something Lesley Ravenscroft, of Hampstead Norreys Community Shop in Hampstead Norreys, does. “We have a strong focus on sustainability, despite being a small store, and have started to challenge big suppliers about their plastic use, hoping they will also begin to make positive changes,” she says.

why not start a conversation? “The customer might have picked the product because of its packaging, but, then again,

they might have realised. Bringing it to their attention can influence future behaviour,” adds Burgess.

Five simple ways to cut plastic and save costs Stock products that use recycled plastic SBF GB&I announced that its Ribena bottle formats are now made from 100% recycled plastic and are 100% bottle-tobottle recyclable. Similarly, CCEP’s products are made from 50% recycled plastic and 100% recyclable. By stocking products that use less or recycled plastic, your overall usage will decline, so reach out to suppliers on how they’re actively using less. Use paper or reusable bags With the recent increase in carrier bag charges, switching to reusable bags could be beneficial to retailers and consumers, too. Shoppers will pay more in the short term, but will save money in the long term, especially following the recent carrier bag increase to 10p instead of 5p, as well as reduce plastic. Alternatively, paper bags are ideal for smaller shops that might not require plastic bags. Remove plastic from different sections Keeping shoppers safe is a priority, but once safe to do so, removing the packaging from several categories, such as fruit and veg, can reduce overall plastic consumption. In the meantime, offer paper bags in lieu of plastic, or introduce a range of containers that shoppers can purchase separately. This adds in the opportunity for shoppers to reuse them wherever they shop. Increase loose products sold in store Fruit and veg lends itself to loose products, but not everyone wants to touch loose food, so many are starting to sell household and grocery lines loose, such as rice and pasta. While this is a larger investment, increasing the amount of loose products sold will reduce your overall plastic consumption. Before doing this, ask your customers about the products they’d like to see in recyclable packaging or loose. Recycle where plastic reduction isn’t possible It’s unrealistic to remove plastic entirely, so ensuring you recycle as much plastic as possible will help to reduce plastic elsewhere. For example, it’s not always possible to cut plastic in your deliveries as convenience stores aren’t in control of this, so by recycling this plastic, you’re making sure it’s reused.

SUPPLIER

VIEW

Matt Gouldsmith, wholesale channel director, Suntory Beverage & Food GB&I “Ninety-two per cent of consumers say sustainable business practices should now be standard. Here at SBF GB&I, we are using our position in the industry to lead the soft drinks category in driving positive changes as part of the Suntory Group vision of Growing For Good. “This means everything we do as a company always benefits the community, and by continuing to do things for society and the environment, we will help make a better, brighter future post-Covid-19 and beyond. “From a brand point of view, for example, we’ve recently unveiled new transparent sleeves to enable bottle-to-bottle recycling on our biggest brand, Lucozade Energy. “The new transparent sleeves mean that all the brand’s bottles can be funnelled into a clear plastic waste stream, helping give every bottle the optimum chance of getting recycled back into a new bottle.”

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‘PEOPLE DON’T WANT TO WASTE A SECOND OF THIS SUMMER’ As restrictions ease and the UK gets into the swing of summer, the RETAIL EXPRESS team examines what retailers are expecting from the warmer months and what they’ll be introducing

I think this summer might be better than last year, but what should I be focusing on? – Scott Graham, McLeish, Inverurie, Aberdeenshire

Samantha Coldbeck, Wharfedale Premier, Hull

“THINGS are still rocky and uncertain at the moment, and there are problems with beer, wine and spirits. For us, it’s about protecting our stock as much as possible and making sure our range is full of our bestselling lines. “We are working on availability and making sure people can be guaranteed their favourite products when they come into our store, because no one wants to shop around. We need to be the only place people need to go to in order to get everything they need. It’s about making sure that our beers, wines, ready-todrinks and soft drinks are chilled so people can take them and drink them there and then. “I don’t think people want to waste a second of this summer, so we’re making things as accessible as possible, and making sure that we’re listening to our customers so they recognise us as the place to go for new products.”

Hussan Lal, Usave St Mirren Food Store, Paisley, Renfrewshire

“LAST year, there was limited stock at the cash and carry, so the key thing was to keep shelves topped up as much as possible. “We have increased our variety around water. We seem to be selling more �lavoured and plain water than �izzy drinks. We used to sell lots of Monster and Relentless, but we are looking at reducing them because we don’t sell as much, and switching to more waters. Beers are always going to sell, but your crisps and your juices are the lines that sell the most, and then we have promotions from United Cash and Carry and Shop Locally, so we put those promotions in to move sales forward. “It’s about getting key products into your store. Last year was like a jumble sale – everything sold. Personal hygiene products have slowed down, though. Last year, you couldn’t get enough soap or hand gel. Now, you get people coming in without face coverings and there’s no interest in hand gel.”

Imtiyaz Mamode, Wych Lane Premier, Gosport

“FOR us, it doesn’t matter if and when restrictions are lifted – we’ll keep the same policies in store. We’ll still be wearing masks, we’ll still have the hand sanitiser at the front door. Only then can we �ight with this disease, otherwise it won’t go. “We’ll concentrate on our food to go and the things that make our store different, such as our US products. We’re introducing a Fizzy Jolly Rancher machine and a vodka slushie. We’ll keep shuf�ling our shop slowly without customers noticing. We observe customer behaviour and see the dif�iculties they’re facing, and how we can improve things. They were struggling when we only had one F’real blender, so we got another one. “It’s decreased the wait for the customers, and has meant they’re buying more F’reals. It’s the same with our Tango Ice Blast. We’ve now got two of those as well. I would expect our weekly sales to increase this summer.”

Facing a challenge? We’ve teamed up with the betterRetailing.com Support Hub and the IAA to provide a helpline for the answers you need. Call 020 7689 0500, email iaa@newtrade.co.uk or visit betterRetailing.com/coronavirus