IMPULSE AT THE COUNTER
Find out how these store owners are growing basket spend at the till P16 ICE CATEGORY ADV COUNTER IMPULSE AT THE
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SELLING ON IMPULSE
16-29 JANUARY 2024 STRICTLY FOR TRADE USERS ONLY
rs finds out how retaile CHARLES WHITTING at the till through can grow basket spend ndising and training clever ranging, mercha
BUILDING YOURLAY COUNTER DISP
at a great talking point and then provide perfect for for disruptive items the counter and are on products that shoppers change them every week. purchase to try store convenience cus tran- an impulsive come into your EVERY part of a “If you’re in a really them out. see it opportunity didn’t to deal you should be store represents an products looking to buy, but if they It’s also important pick sient store, from the mornaspects. If for retailers to sell is per- at the counter, they might changing them with the practical there to customers, but impulse. afternoon because you offer parcel services, do that offers up on this is ing to the haps no other place than the If you use staffed tills, guar- morning customers will want you have adequate counter storto are is your a greater opportunity totally different the place customers If you sell alcohol, your something and evening age? available? to interact with counter itself. refusals book readily out for the your afternoon of almost anteed This is the end How can you make an eye customers.” experience. team. this opportunity? are Can you keep part of the every shopper’s of Newly launched products shoplifting in every heart of any most counter That makes it the “Don’t clutter your addition to a counter- store from the counter? Is there alongside chocolates,” a great being new, they basket to be impulse sale drives, well. with vapes and enough space for a The top because, as promotional options the best says Harj Dhasee, from something customers placed and for the customer to in Mickleton, aren’t are searchIn order to generate their purchases? will be aware of or you Village Store also still bag up ire. sales from your counter, in the store. They it differently Gloucestersh available ing for need to approach “Keep the space Fostore. your of rest to the
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