HEALTHIER SNACKS Top tips on getting the most from this growing category 20
P18-22 2022 26 JULY-8 AUGUST betterRetailing.com
ICE CATEGORY ADV G HEALTHIER SNACKIN
10 top Trends
26 JULY-8 AUGUST 2022 STRICTLY FOR TRADE USERS ONLY
snacking from Ten top trends in healthier at KP Snacks director Matt Collins, trading
The health segment annually.
of snacking is growing
by 10%
st benefits are the second-bigge Products with nutritionalfor 13% of snacking choices, health need, accountingnatural/unprocessed snacks while consuming more7% of consumption decisions. accounts for a further Only 1% of consumers healthily.
FOR STRONGER MERCHANDISING G SALES HEALTHIER SNACKIN
the can get them into regulations, tailers of more customers and THE arrival of HFSS , eyeline who weren’t even if not fully implemented on encourage people for healthy looking will place further emphasis retailers actively healthy snacking, with layouts snacks to try them. PoS reviewing their store In either case, dedicated enormous and placement of snacking. displays can have an Some suppliers recommend impact on customer awareness ‘healthy’ creating a dedicated of plant- and help drive sales. of alfull zone in the store, “Stock a wide range options. based and gluten-free stocking ternative snacks in a variety such as multipacks, Others say that by to their of formats consumers working healthy options next cousins, re- giving more mainstream
fewer flexibly and making to buy store visits the optionstock up products in bulk and says Lucia on their favourites,” at Eat Gimson, brand manager Natural. still With healthy snacks shoppers something that many think might not immediately impulsively, purchase of or meal deals featuring them in shoppers’ can help to draw overcome and attention
“Capitalise pricing concerns. says on impulse purchasing,” Allison Saputo Dairy UK’s
Wallentin. of con“Seventy-five per cent on impulse. sumers buy snacks the end of Place snacks towards the front at the shopper’s trip or other foodof store, alongside to-go products. and “Make it easy to locate grab-andclearly labelled, with selection.” go options for faster
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P2
P4
P16-17
say they never try to
eat
limit or are taking steps to Sixty per cent of consumers their diet. reduce the sugar in with more trends are here to stay, Plant-based eating incorporate choosing diets that consumers actively foods. more veg and plant-based believe plant25-to-44-year-olds the Forty-six per cent of believe it’s better for 38% and based is healthier, environment. are currently avoiding Fifteen per cent of households gluten and wheat. products with of consumers avoid Twenty-six per cent sweeteners. artificial that nuts of consumers recognise Seventy-six per cent of energy. provide a positive source to inof shoppers are looking Twenty-four per cent diet. crease protein in their