BEER & CIDER
Top tips to boost alcohol sales in the hot weather P26 ICE CATEGORY ADV BEER & CIDER
26
BEER AND CIDERS OPPORTUNITIE
9-22 AUGUST 2022 STRICTLY FOR TRADE USERS ONLY
rs finds out how retaile CHARLES WHITTING cider offer that will and can create a beer back for more keep customers coming
BEER AND CIDER SALE
S
the rest of the competineed to ence to they focus However, retailers tion, particularly if beer and produced opwhat lines and forWHEN it comes to current cli- consider going to sell best. on either locally on-trend cider sales in the are two major mats focus tions or particularly mate, retailers have all, the For some retailers, a varieties or flavours. of demoand promotions will advantages. First “It depends on the is a real on value price areas where you hot summer weather look to help to drive home the hos- graphic of the Williams, from sales driver as people friends advantage they have over are,” says Joe and with with well-known enjoy themselves Store in Hook NorThe second pitality, brands to the fore in The Village in the sunshine. that popular Other re- ton, Oxfordshire. for all cater formats. to is the price differential “You need to pubs multipack a are people who stores enjoy compared current tailers might want to offer to al- markets. There the and bars. With more premium selection up on want a cheap offering because with and there is to trade cost-of-living crisis money is tight. But dur- low customers people having invested at- what they’re buying without room for the premium product in their them as much. Craft and there are people will that ing the pandemic beers it costing bea prehome amenities, buying store beer and cider have also little bit more for in many ways pay product or to know it’s from a local convenience mainstays come mium sunny in a they can and enjoying them and, for some stores, come from local producers.” garden is a more cost-effective be a genuine point of differchoice for many.
AS UPS GOES GREEN, STORES TURN RED Parcel firm slammed for putting extra strain on retailers in latest sustainability drive, but failing to increase commission P3
SHOP ABUSE
CONFECTIONERY
STORE SAFETY
Business crime day hailed ‘success’ as Sussex PCC pledges more retail support
Ferrero continues salmonella recall as shops still wait for refunds
Retailers share advice on how to deal with sudden emergencies in your shop
P2
P4
BACK PAGE
9-22 AUGUST 2022 betterRetailing.com