NEW YORK, NY
ENTREPRENEUR’S CORNER
ROBIN LATHROP OF BYROBIN, LUXURY EVENT PRODUCER By Ann Grenier
uring these unprecedented times, you may well have participated in or discussed the joys of virtual events with your phone or computer screen divided up into boxes with a cacophony of noise. With the recent boom in virtual event planning, ByRobin brings professional broadcast skills and technology to the game to create strongly produced and delectable events. ByRobin founder and CEO Robin Lathrop is the powerhouse behind one-of-a-kind events. When she founded the company 25 years ago, her dream was to change the industry standard, fuse her passion for art and fashion. Her eye for design aesthetics combined with her formal business education creates a flawless and unforgettable experience for each client. This unique blend of artistry and efficiency has set ByRobin apart as an unparalleled force within the industry. Robin personally produces and puts her all into every detail of her work, which has created wonderful, dedicated, and long-term client relationships. She feels blessed by the opportunity to be part of the most important milestones and is personally committed to every level. As a comprehensive design and management company, ByRobin’s wide range of works span from corporate and nonprofit events to destination weddings, large scale commencements, corporate conferences, and social events. In fact, Robin has seen a huge growth in fundraising efforts with her loyal nonprofit clients and feels it is important to make a positive difference and give back.
60th birthday party at Lincoln Center
90 | OUR CITY, YOUR LIFE | NOVEMBER/DECEMBER 2020
