Digital Growth - Feb. 2021
What is MarTech?
The Future is MarTech
Marketing technology, commonly referred to as MarTech, is a rising industry made up of businesses that provide software and related technology to help companies with their marketing efforts.
The days of having to manually segment our marketing efforts based on individual channels of communication are behind us and the future of marketing lies in easy-to-use, easy to integrate, and powerful Marketing Technology.
Essentially, MarTech tools make life easier for marketers. The technology is designed to automate time consuming tasks and help in data collection, audience segmentation, content creation, content distribution and much more. To put it simply, this kind of technology provides the backbone of all marketing efforts and cuts out the middleman, helping businesses succeed in the digital marketing space.
Marketers can look forward to a future in which their MarTech platform of choice offers a central location through which to distribute, direct and adjust every aspect of their marketing strategy. This will lead to a system that allows marketers to provide the most consistent brand message, targeted marketing, personalised campaigns - and a great return on investment for clients.
Examples of MarTech To gain greater insight into what MarTech is, let’s take a look at one of the company’s leading the way in MarTech innovation. A great example is HubSpot, a marketing automation and Customer Relationship Management software that has created a forward thinking niche in the marketing space. CRM systems such as HubSpot allow clients to collect contact information in a database, while segmenting these contacts, allowing marketers to send certain messages to certain leads - helping drive them through the sales funnel on a more personalised level. Essentially, HubSpot allows marketers to send the right message, to the right people, at the right time. MarTech doesn’t stop there, it is not only about email marketing, social media messaging and CRMs. Today, it continues to evolve and augmented technology has become one of the most anticipated marketing tools and is set to change the face of MarTech forever.
The Benefits of MarTech for Digital Marketers With the rise of marketing technology, notably CRM software, the digital marketing space has significantly changed and has opened up businesses to vast inbound marketing - even on a small budget. Most businesses viewed Inbound Marketing as marketing reserved for corporations, large businesses or enterprises, but thanks to MarTech innovation - Inbound Marketing and highly targeted marketing is available to all businesses and brands. This allows marketers to ensure greater results for start-up clients and smaller businesses - while ensuring a greater Return on Investment in the process. MarTech also offers marketers campaign longevity - as it allows for consistent campaign tracking - ensuring all your marketing efforts are of the highest quality and performing at their optimum level. As MarTech solutions are run through a central software, sales and marketing teams are able to follow website visitors, prospects and leads through the sales funnel and allows marketing teams to track the success of every email message, social media campaign, blog post (and more points of contact) and adjust strategy where necessary.
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