Digital Growth Magazine - Issue 1

Page 7

EMPLOYER BRANDING

By: Shannon Correia

With most of the world having faced lockdown levels due to

a pandemic this year, businesses have had to embrace the online world like never before. People being restricted in their movements lead the world to realise that many jobs can be performed remotely and that adjusting to this way of working is set to become ever-increasingly popular. If this is the position your business is in, you need to ensure you have solid Employer Branding in order to attract the right talent. Employer Branding for remote hiring opens your business up to the world. If there is no need for an office-based workplace, your next hire could be sourced from pretty much anywhere in the world. Your business has the benefit of working with people who have skill sets that you would otherwise not have had access to, and possibly at rates that are more preferable to you as well. So, how do you attract the right people and earn their trust? Well, without a strong brand presence, the person you’re hiring remotely may not have had much prior knowledge of your brand. It is likely that your website and electronic communication is the only knowledge they have of what your business represents and is all about. Employer Branding is what will set you apart, attracting people and earning their trust accordingly.

Remote work does not mean that company culture disappears. It is quite the contrary, in fact. Businesses have to adapt and find ways to band together teams that are geographically dispersed. How you structure this will inform your employer brand. Candidates should be given a clear idea of what a typical day working for you looks like. This includes the obligations, requirements and expectations of each team member, as well as the level of flexibility. How you operate remotely should be geared towards productivity and efficiency, with many businesses opting to have centralised communication via apps. This is a way for the team to stay in touch and be reachable online at a given time. Since the work is remote, there is no way of physically being there to check everything, so the management style and work flow processes should also be clearly communicated. While working online, it has become more important than ever to find ways to remain connected virtually. This can come through sharing - sharing online to celebrate the company culture and your employees is a great way of communicating what goes on behind the scenes with potential candidates. Banding employees together online to share testimonials can hugely benefit your business in terms of rallying loyalty and fostering employee retention. 6


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