Groundswell | April 2022

Page 12

MIFGS 2022: OVERVIEW

The MIFGS 2022 experience By Matt Ross The Melbourne International Flower and Garden Show provides a plethora of opportunities to so many in the industry. We wanted to catch up with some of the key players from MIFGS 2022 to understand more about their experiences this year and the importance of the event itself

This was my first MIFGS as Chairman of the Board and it was wonderful to finally get one under my belt after two cancellations!! From a personal viewpoint, I learned so much and all the hard work was worthwhile because of the wonderful atmosphere created by the show, and it was very satisfying to walk through the gardens and soak up all the smiling faces. It’s wonderful to see the different elements of our industry come together to deliver an event which delighted so many visitors. Some of the new offerings, like ‘Autumn Nights’, helped to attract a younger crowd and the range of children’s activities

Inner Calm designed by Christian Jenkins Landscape Design

Elements, Alison Douglas Design

12

GROUNDSWELL APRIL 2022

enticed families to experience the Show. I also felt that exhibitors weren’t just reliant on trying to wow the audience with visual impact but were also conveying important messages about sustainability, health and wellbeing, and connection to nature. What we’ve collectively been through over the last two years has awoken the public appetite for greenlife and flowers and outdoor spaces, and that breathed new life and feeling into what was an outstanding MIFGS.

Michael Warner, MIFGS Chairman

AUD, Mark Browning Landscape Design

More Than Meets The Eye, Warners Nurseries and Robert Boyle


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.