Business og leisure
»BLEISURE« De nye generationer ønsker at blande forretnings- og fritidsrejser. Linjerne mellem arbejde og privatliv er i stigende grad sløret, og de såkaldte »bleisure-ture« (business og leisure sat sammen) er stigende og vil sandsynligvis fortsætte med at vokse i popularitet fremadrettet. Sammen med det voksende fokus på bleisure-rejser er der en stigende interesse for lokale oplevelser og kultur. Dagens rejsende sætter pris på en lokal oplevelse i stedet for at sidde i et mødelokale hele dagen. Der ses en stigende interesse for at være aktiv, udforske området og få mest muligt ud af tiden i stedet for at rushe gennem opholdet og forlade byen så hurtigt som muligt. Words / Heidi Siestø
Når det kommer til etablering og udvikling af relationer, der driver virksomheder fremad, er der simpelthen ingen erstatning for det personlige møde. Netop det personlige møde er ultimativt den afgørende forudsætning for, at konferencegæsten i det hele taget rejser verden rundt for at møde samarbejdspartnere, klienter eller fremtidige kollegaer.
tidspunkter eller upersonlig betjening, er det dog ikke altid, at den rejsende ankommer til sin destination afslappet, fokuseret og klar til at etablere de altafgørende relationer. Med fokus på denne problematik præsenterer Comwell fire tendenser, der kan være medvirkende til, at konferencegæsten i fremtiden vil opleve selvsamme service, gennemskuelighed og kvalitet, som ved et almindeligt leisureophold.
Grundet en lang række smertepunkter, der er tæt forbundet med en forretningsrejse: besværlige interne processer, dårlige rejse-
help give business travellers the same service, simplicity and quality that an ordinary leisure trip does. PERSONALISATION In the past, the primary driver of a business traveller’s loyalty was points collected through flights, hotel stays or car rental. Although such points have their place, the focus on loyalty is shifting. Rather than focusing exclusively on collected points, business travellers are growing keener on loyalty experiences that make travelling easy, convenient and tailored to their preferences. Furthermore, corporate travel includes complying with company policies, but standard processes no longer suffice: business travellers increasingly expect a personal approach. Accommodating this trend requires having data and business intelligence that can help enhance the customer experi-
ence and accordingly be used at every step of the traveller’s journey. The experience should feel personal and create value from booking to check-out. To this should be added previous travel behaviour, which enables one to offer the traveller unique experiences. Personalisation will help give the business traveller a stress-free travel experience that perfectly matches his or her preferences. Travel buyers and providers alike should evaluate how personalisation can influence hotel booking procedures and guests in future. EASIER, MORE FLEXIBLE BOOKING Business travellers are beginning to demand flexibility; they want to choose their own flight departures and accommodation in line with their personal preferences. Mobile booking systems and accommoda-
HORIZON | 2019
tion options like Airbnb allow business travellers to plan their travel problem-free. This makes demands on corporate travel policies, as these must reflect travellers’ needs and their attitudes regarding easier, more flexible self-booking systems. HEALTH Travelling can cause stress and worry, which means companies must make the health and productivity of employees on the move a high priority. Today’s business travellers need greater flexibility and personalisation when travelling. Hotels rarely allow late checkouts, making it impossible for travellers to prepare for and arrive fresh for their next meeting. In such cases, the business traveller often has to leave the hotel late in the evening because the company failed to book an extra night. Accordingly, more hotels will
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