CONCENTRATION IN
FOOD AND CONSUMERPACKAGED GOODS MARKETING A Powerful Educational Experience Niagara University’s undergraduate program in food and consumer-packaged goods marketing prepares students for exciting careers in the innovative and strategic world of global food and brand marketing. The marketing department offers dynamic and relevant courses tailored to meet current industry demand. Students in this program have outstanding internships and networking opportunities, while developing personal relationships with executives of top local and national companies. The faculty are accomplished Ph.D. academics as well as highly successful business executives who bring real-world knowledge and industry success to the classroom.
A Cutting-Edge Curriculum The interdisciplinary curriculum gives students exposure to courses in marketing, analytics, social media, supply chain management, accounting, and category management. Students graduate as innovative thinkers ready to hit the ground running in this rapidly growing industry.
EXPERIENTIAL LEARNING
OPPORTUNITY
INDUSTRY CONNECTIONS
Gain real-world experience through internships with companies like Clorox Corp., Rich Products, Wegmans, and Perry’s Ice Cream. Attend national trade shows, compete in case-study competitions, shadow executives from top companies, and more.
Master established marketing concepts and cuttingedge perspectives on branding, category management, persuasive communication, relationship marketing, product design, social media, and digital analytics. Be ready to launch your career with the world’s most innovative companies.
Some of the world’s leading industry executives are members of Niagara University’s Food Industry Center of Excellence (FICoE). Through the FICoE students can attend an annual conference on marketing innovation and expand their professional network.
CONCENTRATION IN
FOOD AND CONSUMER-PACKAGED GOODS MARKETING Niagara University’s Holzschuh College of Business Administration concentration in food and consumerpackaged goods marketing prepares you for a variety of careers in this innovative and everevolving field. The marketing department and the Food Industry Center of Excellence provide strong industry connections. NU’s Office of Career Services offers lifetime job placement assistance for all graduates. “I have learned so much about the industry I plan to work in, as well as how to present myself as a professional in a work environment. Through my work {at Rich Products}, I have been able to see how what I am learning in my classes are being applied in the everyday work of this billion dollar company.” Ashley Decker, ’18
Advertising
Marketing Manager
Market Research
Brand Manager Consumer Trends Analyst
Marketing Coordinator, Rich Products
$73,970
Mean Pay for Entry Level Market Research Analysts and Marketing Specialists in 2020* *Data source: U.S. Bureau of Labor Statistics
About Niagara University
Founded by the Vincentian community in 1856, Niagara University educates students in the highest academic tradition so that they graduate with the confidence, clarity of direction, and heightened sense of purpose to excel in their careers and be change leaders in their field. The university has received accolades from U.S. News & World Report, Colleges of Distinction and Money magazine for its ability to offer students a high return on their educational investment.
Niagara University’s Holzschuh College of Business Administration is AACSB Accredited. AACSB-accredited schools have the highestcaliber instructors, and offer the leading–edge courses and programs that businesses seek when hiring the leaders they need today and tomorrow.
CONTACT US TODAY
business@niagara.edu | 716.286.8050 Visit our website