MASTER’S OF BUSINESS ADMINISTRATION IN
STRATEGIC MARKETING
A Powerful Educational Experience Students pursuing our Strategic Marketing concentration will be able to advance their skills within social media or digital analytics for specialized career advancement. Understanding this unique course of study can transfer to a wide variety of professions and organizations within the marketing industry. This program is offered fully online or in person to meet the needs of students in any area or position.
A Cutting-Edge Curriculum The strategic marketing concentration allows students to gain insight into the key sub-areas of product and marketing communications, marketing engineering, and global marketing strategy. All of the courses in the marketing concentration are designed to give students a solid, well-rounded background in the qualitative and quantitative aspects of strategic marketing. Within our Strategic Marketing Concentration, we have designated two specializations for students who are looking to direct their focus within a specific area of marketing: • Social Media Marketing specialization for students who are looking to focus on the strategies and marketing within social media. • Digital Analytics specialization for students who are looking to analyze big data and the marketing engineering. Expenditures on social media and digital marketing now comprise over 50% of marketing budgets. However, eMarketer reports that firms are lagging in developing expertise, best practices, and talent in transforming to a social and digital mindset. Niagara University offers these advanced courses to assure that students and firms are at the cutting edge of leadership of the digital enterprise.
FLEXIBILITY
AFFORDABILITY
QUALITY
Complete your studies in as little as one year (or at your own pace) – with a flexible schedule that includes on-campus, online, hybrid, and weekend course offerings.
We provide an affordable tuition rate that allows for access to scholarships, graduate assistantships, and corporate partnership discounts. Additionally, working professionals may have access to employer reimbursement funding.
Faculty leading these courses have extensive field and research experience and are leaders within the industry regionally. They bring that expertise into the classroom, offering the most in-depth look into industry operations and best practices.
MASTER’S OF BUSINESS ADMINISTRATION IN
STRATEGIC MARKETING Among the insights of your faculty in the classroom, the department will also provide career assistance to help you move beyond NU. With access to current industry professionals from site visits, case studies, guest speakers, and our faculty’s personal networks, you will receive valuable connections to the real world to help with your career growth. The opportunities to work with your resume, cover letter, job opportunities, and connections is done within the department to equip you with the proper skills and knowledge to stand above the rest.
Careers: Students graduating with a concentration in Strategic Marketing will develop a high-level ability to excel in the industry within any company or organization. Marketing is a priority of all companies in this modern world with increasing emphasis on social media and data analyzation to optimize performance.
The Association to Advance Collegiate Schools of Business (AACSB) connects educators, students, and businesses to achieve a common goal: to create the next generation of great leaders. Synonymous with the highest standards of excellence since 1916, AACSB provides quality assurance, business education intelligence, and professional development services to more than 1,500-member organizations and more than 785 accredited business schools worldwide. Among only 5% of business schools worldwide that receive this honor, our AACSB accreditation allows Niagara University’s top performing business students induction into the Beta Gamma Sigma international business honor society for life.
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“At first, I wasn’t sure if I wanted to go in that direction, but after talking with professors and learning more about the program, I decided to take advantage of this program and pursue this area of concentration. To my surprise, not only did I learn a lot from the classes I took, but there were many valuable opportunities I had outside of the classroom to learn more about this industry and the potential career opportunities there are. During my first semester in the MBA program, I had an incredible opportunity to attend the PLMA Trade Show in Chicago, Illinois. As a participant, I had the opportunity to meet industry leaders, participate in several lectures, seminars and luncheons related to the food and CPG industry. I found this to be exceptionally invaluable and also makes a university like NU stand out from other colleges and universities when it comes to what it has to offer.” Rachael Veronda ’19, ’21
About Niagara University
The Holzschuh College of Business Administration’s graduate programs seek to impart students with a mastery of business knowledge, skills, and learning experiences that develop leaders in real-world applications. Our programs provide opportunities in business theory through experience and are designed with flexibility to serve the needs of working professionals and traditional full-time students.
CONTACT US TODAY Office of Graduate Business Programs gradbusiness@niagara.edu | 716.286.8596
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