How to have a real digital presence When social media is done properly, from your website to Instagram to LinkedIn, your brand will stand in the forefront of an audience’s mind. Done badly, however, the opposite can happen WORDS BY EMILY MILLER
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y engaging with your customers and potential leads on social media, your business can build stronger customer relationships. These stronger ties and impressions help to set your business apart from your competition by showing your audience how your brand is different and reinforcing that your business cares about its customers. Social media is a costeffective, efficient, and essential piece of any business marketing strategy. Social platforms help connect you and your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. Your social media should reflect your brand personality through building a digital presence that develops the business brand and personality, encouraging
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HAVING A PROFESSIONAL IN THIS AREA WILL DO MORE THAN JUST GUARANTEE AN ACTIVE SOCIAL MEDIA PRESENCE
positive engagement. When done properly, social media will improve your digital footprint and your business will see increased traffic and sales from social media use. The ultimate goal of a social media package is to help you effectively promote your brand across social media channels more effectively in less time. This allows you to hand off social media marketing chores to professionals while focusing on growing your business. Having a professional in this area will do more than just guarantee an active social media presence; it will improve customer service, perfect branding, increase sales and much more. So, how do you gain the right ‘tools for the social media job’? For a start, you call in the experts. Harking back to our earlier comments about getting it wrong, it’s easy to do so, by enlisting experts you get it right first time, it’s as simple as that.
A user-friendly website is just the start. To give customers the best journey, you need to look at professional copywriters, photographers, and designers. Creating a platform that has the user at the forefront and within 30 seconds has them understanding what the product or service is and can easily navigate to the information they were looking for. Each element online should be used to compliment the next. Following on from the national lockdown, many business owners have used their time to make their own updates and start building a better digital presence. As businesses emerge, their time will be cut short again and awareness for the need for good social media and digital presence has grown. Showing who you are in an authentic way via a digital presence that’s true to your brand has never been more important. Get the right tools for the job and get it right first time with the right people in your corner.
