What’s in a name? There’s a new-term feel at Axies Digital as the company formerly known as Marketing Voice open their offices up once more to the wider community WORDS BY EMILY MILLER
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he specialist SEO and digital marketing team at Axies Digital know exactly the direction in which they are heading – and company director Harmeet Singh feels that the change of name and rebrand was needed to reflect this. “When we started the company we of course knew what we wanted to achieve and how we wanted to do it, but we weren’t always so clear on our identity,” he says. “Now we are – particularly so in this extensive opportunity for growth that we have had in the last year. The change in rebranding reflects exactly who we have become as our team organically grows.” Believing that a brand is about representing the personality and culture of a company, more than its name, Harmeet adds: “I do believe a brand comes to life from the inside and not what’s on the surface to the rest of the world.” With a strong reputation for real, effective communication, discovering what their clients actually need and never offering anything other than honest and open advice, the agency is building on relationships with 50 | NICHE
an open door policy. And now, as offices are once again bustling hives of activity, the Axies Digital offices are slowly getting back to being the welcoming, flexible working space environment it was pre-pandemic, with Harmeet and his team keen to ensure that clients and associates in the area can drop in and use the space whenever they like. “Whilst technology has allowed a great deal of flexibility in communication, people do want to be working around their work colleagues and networks again.” We all thrive from working creatively side-by-side with the business community here in Leicester and Axies Digital have created lasting relationships with their clients by opening our doors like this. Harmeet concludes: “Sure, a company is more than its name, but change is good and in light of the changes we have all had to go through in the last year a new name felt right. We have all got a bit of that new-term feeling – let’s work with it, not against it!” To be a part of the growing Axies Digital community, visit axies.digital or call 0116 3184 131.
