Niche Magazine Issue 44

Page 77

Beauty in

imperfection Fashion designer Sukhina Garcia is not one for giving up easily. Sukhina’s perfectly imperfect journey to this point hasn’t been easy, but it’s about to take an unexpected, liberating turn WORDS BY EMILY MILLER

A

s we sit in a shaded café garden surrounded by green plants, Buddha statues and water features in the leafy suburb of Allandale Road Leicester, Sukhina Garcia, owner of fashion company Betty Brown, reflects on the fact that she’s been let down by clothing manufacturers not once, but twice, the result of which left her not far off from bankruptcy. She’s working hard to come back from that place, and besides, she affirms: “it’s about the future isn’t it? I’m excited about it.” “I’m really nervous too,” she adds before taking a sip of coffee and smiling. “I haven’t really told anyone about this new collection yet… and it’s, well, it’s different!” Intrigued, I set my cup down, loving an exclusive. “Do tell!” She leans in: “OK, well it’s a Japanese and bondage-inspired collection for women, but wait, it’s not how you think! It’s inspired by the Japanese techniques of bondage called Shibari, it’s an ancient Japanese art form using ropes.”

The origin of Shibari is thought to lie in Hojo-jutsu, a martial art used by Samurai in Japan in 1400 to restrain prisoners. To show their prisoners respect, they used rope, different tying techniques and patterns to symbolise the social status of their prisoner, as well as the type of crime. Hojo-jutsu took on a new, erotic form in the late 19th Century and became Kinbaku ‘the beauty of tight binding’ – in today’s western world, it’s called Shibari. Sukhina is using this as her inspiration for equality and feminine empowerment. In the same vein as her previous collections, everything from the cotton produced (organic), which is sourced from a settlement in India where the mothers and women work from home and are fairly paid, empowering them to provide for their families, through to how it’s made is ethical. And this time Sukhina isn’t putting the manufacturing in the wrong hands, she’s working from her workshop solo. “It’s tiring but

I HAVEN’T REALLY TOLD ANYONE ABOUT THIS NEW COLLECTION YET… AND IT’S, WELL, IT’S DIFFERENT!

worth it; I am so happy with the collection so far and can’t wait for people to see it.” The versatile pieces are “wearable, comfortable and empowering” for women; there will also be a tiny section for men and maybe some unisex pieces too. The collection will be launched as part of a three-day exhibition at a secret location this September. Called Wabi-sabi, which means the discovery of beauty in imperfection (the opposite of the western world’s views of symmetry and importance of perfection) the collection encompasses this perfectly imperfect journey that Sukhina has had. What’s more, it carries an important message about feminine power too. “Feminists embody the potential for self-directed feminine power and sexual and intellectual freedom.” Follow @lifeofbettybrown on Instagram for the new collection, set to empower and liberate, launching soon. NICHE | 77


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Articles inside

Care in the comfort of your own home

2min
pages 99-100

Why this lady switched from IT to care

3min
page 98

How to choose between them

2min
page 97

Outdoor performances by Bamboozle

3min
page 96

Demand for homelessness support

1min
page 91

Cycling for Hope

1min
pages 92-93

Land’s End to John O’Groats

2min
page 95

The joy of shopping locally

2min
page 86

Orton’s Brasserie and Curve team up

2min
page 81

Beauty in imperfection, a new fashion range

2min
page 77

What’s new at Uptonsteel Cricket Ground

3min
page 82

Addressing gaps in mental healthcare provisions

2min
page 71

How music affects mood

2min
pages 72-73

Broom makers turned house hold brand

3min
page 67

Switching gear to excel in the future

5min
pages 69-70

Real estate opportunities

2min
pages 65-66

Building strong foundations

3min
pages 59-64

Digital marketing advice from the experts

3min
pages 52-53

Digital rebrand

2min
pages 50-51

What ‘good’ looks like for websites

2min
page 49

Is confectionary the new business card?

2min
page 46

Getting social media right

2min
page 48

A spark for learning

2min
page 43

What are all-girls schools really like?

5min
pages 44-45

Chamber helps businesses ‘grow back better’

2min
page 39

Generation Next

2min
page 38

Investing your money

2min
page 37

The real person behind this Virtual PA

2min
pages 34-35

The future of travel

2min
page 36

Your DiSC personality traits and alter-ego

2min
page 31

Is hybrid working?

2min
page 32

Streamlining IT solutions

2min
page 33

Legal advice from the experts

5min
pages 26-28

Law firm makes the semi-finals for three awards

2min
page 29

In conversation with Amanda Daly

3min
page 22

Are you ready to sell your business?

2min
page 25

Reliving the last 16 months in finance

2min
page 19

HMRC clearance update

1min
page 20

An accountancy firm with a face

2min
page 21

Should Covid vaccines be compulsory?

2min
page 8

Are you claiming R&D tax relief?

2min
page 23

Uncover the Story; Leicester’s gripping tales

3min
pages 10-11
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