Care like family The Oxford Dictionary defines a carer as a family member or paid helper who regularly looks after a child or a sick, elderly, or disabled person and for Pure Homecare, the familial aspect of this description is wholeheartedly an accurate embodiment of the way they care for their clients WORDS BY EMILY MILLER
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ure Homecare, which was founded by Lola Ojomo in 2007, has grown its services to span from traditional day-to-day home care to the more clinical, specialist end-oflife and complex care services today and the team work closely with the NHS. Caring is in Lola’s blood, with every female family member she can think of having been nurses. It was only later in life that Lola came to it herself though after embarking on a career in IT that simply stopped fulfilling her. “I wanted to do something which gave back, something that I could reflect on at the end of my day and feel like I had made a difference in some way. I started Pure Homecare and learnt as I grew the company,” she said. Speaking of her team highly, Lola explained to me the ethos the company has when hiring new members. “We like to attract
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people that have cared for family members, it’s the experience of giving that care to a loved one than I want in my team so that they can provide that level of compassion to their clients. We call this the ‘Mum test’ – caring for a client at the standard you would for your Mum or a loved one. It takes a certain type of person to be able to provide the level of real care and warmth we provide.” The team, which she puts down to the reason the multiaward-winning company has been so successful, are not only supportive of those they care for, but for each other too. “There are many aspects of what we do which are difficult for those with such caring hearts – we support one another in a way which continually amazes and encourages me. “The work that they do isn’t for the faint hearted, it’s not easy and can be very humbling to see
THE WORK THAT THEY DO ISN’T FOR THE FAINT HEARTED, IT’S NOT EASY AND CAN BE VERY HUMBLING
some of the things that they do but I’m confident that they know they are valued for what they do. Its reflected back in the way that they care for their clients.” Visiting clients in their homes for day-to-day-care through to residential 24/7 care, the team’s approach – no matter the circumstance – is always one of warmth. It’s not only the care workers themselves that speak so highly of one another and the management team though, a glance at homecare.co.uk, the independent review site for care providers, and you can see that what they preach as a company is actually practiced with the emphasis being on how real and supportive the care is – it’s personal and it shows. One reviewer wrote: “We know that my aunt is receiving a very high standard of care. We recently experienced a bereavement, and one of my Aunt’s carers has been such a wonderful comfort, and even bought her flowers - such a kind and caring gesture which reinforces the fact that this was definitely the right company to employ. So thank you so much to everyone at Pure Care; we really do appreciate the kindness of your staff.” Embodying what it means to care for another, call Pure Homecare on 0116 2549 450 they are ready and waiting to give you or your loved one the support they deserve.
