Dalt Villa and East Coast at Dawn from Figueretes. Unedited. N Gibbs.
The Essex Effect Ibiza destination searches soar following TOWIE spin off. Hotels.com reports 111% Ibiza increase. Trivago reports 47% San Antonio increase. Following the first showing of reality show The Only Way Is Essex’s Ibiza spin off, travel booking portals have recorded a huge increase in interest for holidays to Ibiza. Filming of the show where the programme swaps Essex locations for the sun and sand of Ibiza, was undertaken in September using some of Ibiza’s most famous locations and trendiest venues including Es Vedra, D'alt Vila, Ocean Beach, Cala Bassa Beach Club, Harbour Club and Plastik (see photo over). Within hours of the programme being shown on 8th October, searches for holidays in Ibiza soared including those for late season breaks this year. Hotels.com reported that searches for Ibiza holidays had
risen 111% after the episode went to air. Speaking for the popular holiday web portal Liz Peppard said "The Only Way Is Essex is clearly a force to be reckoned with when it comes to providing inspiration for our next holiday! The exploits of this popular bunch clearly make us want to look for our own sunny getaways as shown by these figures even after the closing parties have ended." A similar result was experienced when the show filmed in Marbella, Hotels.com said searches for the Spanish holi(Continued on page 2)