Matula / Visual Identity / 2019

All rights of the graphic producer and of the owner of the work reproduced reserved. Unauthorized copying are prohibited.

Copyright @2019 Matula All Rights Reserved.

Daniel Ribdeiro Martins Executive Producer of Shows and Events producoesmatula@gmail.com Since 2019

Nicolas Costa Panseri Graphic Dedsigner nicolas.cpanseri@gmail.com Since 2017

Daniel Ribdeiro Martins Executive Producer of Shows and Events producoesmatula@gmail.com

Executive Produce Concert production is the act of putting on a concert or a live music performance. As an individual's role, this refers to the person coordinating all the staff and equipment necessary to make a concert happen, they monitor the schedule, pay the staff, act as a hub for communication between team members, and generally make sure the event runs smoothly. The role of a concert producer or concert promoter is best filled by a person with good organizational skills, a diplomatic demeanor, and plenty of charisma. As a company's role, concert production may also include the responsibility of booking the musicians, marketing the concert, and the financial loss or gain of the event

Event management is the application of project management to the creation and development of events such as festivals, conferences, parties, theater performances, exhibitions, concerts, or conventions.

It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.

The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. Each event is different in its nature so process of planning & execution of each event differs on basis of type of event.

Construction Ecletism Music Perspective

Plural Structure Show Support

Construction Composition and elaboration, the accomplishment of a project previously elaborated. The execution of all the design steps, from foundation to finish, consisting of specifically constructing what was planned in a descriptive memorial.

Ecleticism Scientific or philosophical method that seeks the reconciliation of different theories. In politics and the arts, eclecticism can simply be the freedom to choose what is best, without attachment to a particular brand, style or prejudice.

Music Form of artistic expression that consists of the combination of various sounds from voice or, and instruments, as well as rhythms, following a preorganization over time, generating a melody, a song or a music.

Perspective Field of mathematical study of geometry, specifically the projective. It is types of projections that seek to represent the objects in their closest positions and sizes, as the human vision understands them from an observer.

Plural In many languages, plural is one of the values of the grammatical category of number. Plural of nouns typically denote a quantity other than the default quantity represented by a noun. Thus denoting multiplicity, diversity and variety of elements.

Show Form of public or private presentation that is destined for entertainment. It can be envolved with many strands of art, like theatre, music, cinema, circus or artistic works, in other words, presentations that contemplate the expression.

Structure Organization, arrangement and order of essential elements that make up the corps.

Structure makes the support in anything, functioning as a framework. A fundamental is the knowledge, observation, nature and stability of entities.

Support It corresponds to the capacity to assist, help and reinforce. Support also means the service that provides intellectual, technological and material assistance to one or more clients, in order to solve problems and unforeseen circumstances.

Matula ma-tu-la Feminine noun Latim: matula, matulae

Meanings Alforje Saddlebag with flap pockets in the edge and open in the middle, where it folds and supports the compartments, making the weight distribution equivalent for both sides during transportation.

Marmita Small portions of food taken by workers.

Packed lunch, sometimes improvised, but reserved in a set of bowls, metal containers or in plastic reservoirs with lids. Also called quentinha.

Vasilha Container with lids used to store liquids, solids, especially food ingredients or leftovers. Type of recipient that can be made of plastic, glass, clay, metal, wood, rubber or acrylic.

Farnel Prog is a set of food supplies, viands, groceries or the same as provender, wrapped in tied cloth and carried for a journey. Also it can be the food inside this package, the meal itself.

Matula Typical food of the Chapada dos Veadeiros, emerged at the beginning of the last century, as the main food. Strong and durable, the matula was the only food that could withstand the long days of travel.

Vaso Vase is a concave container of countless shapes, suitable for containing liquids or solids. But currently the most common use is merely ornamental, being used to decorating spaces.

Gamela Tray carved in soft wood, like gameleira, or mold in earthenware. It can be shaped like a bowl or a hip of many sizes and used such as a dish to carry the food, feed animals, bath, washing and other purposes.

Merenda Light meal usually served in the afternoon.

Merenda also refers to the meal that children receive in schools, especially during breaks, often the food is prepared inside the institution.

Ingredients 01 Portion of Mustard 01 Portion of Black 01 Portion of White 01 Portion of Lines

03 Different Columns 03 Equal Triangles 03 Equal Circles 02 Typography

Matula Recipe Ingredients 500g Dried meat 200g Canned meat 200g Homemade pork sausages 200g Foot and pork skin 150g Bacon 50g Crackling 500g White beans or tropeiro 200g Butter 03 Garlic clove 02 Onions 01 Chicken broth tablet 01 Branch of saffron Mandioca white flour Green goat pepper Salt and black pepper Fruits

Preparing The Matula is a typical meal of the Chapada dos Veadeiros, in the center-west region of Brazil. Also known like Feijoada do Cerrado, it appeared in the last century like main feeding of the pilgrims. A heavy but nutritious meal, strong and of long validity, only thus to support the long days of travel in Cerrado.

A food composed largely of meats and ingredients found in Verrado. The Matula accompanies white rice, fried mandioca, Dried meat, pumpkin and some fruits of the region. All served under a banana leaves.

The dried meat, canned meat, homemade pork sausages, foot and pork skin and bancon are cooked for four hours. All meats should be prepared and shredded, if possible using a pestle. Meanwhile, the beans are placed in another container with pepper, onion and garlic. Add butter, salt and chopped onions. Put the green goat and black pepper and leaves of saffron. After everything is braised, add cooked beans. Add the chicken broth, then pick up the mandioca flour to conquer the desired texture.

Put the shredded meats, all in a single pan and cook for 5 minutes, add cracklings. The meal is served wrapped in banana leaves. The matula is still accompanied by white rice, fruits and crackling.

Phoneme Á-Ä Unstressed Vowel Open Vowel Central Vowel Oral Vowel Not Rounded

Phoneme Ú-U Stressed Vowel Closed Vowel Posterior Vowel Oral Vowel Rounded

Phoneme Á-Ä Unstressed Vowel Open Vowel Central Vowel Oral Vowel Not rounded

The phoneme is the smallest unit of sound of a language or dialect that makes the contrast of meaning to differentiate words, syllabes and letters. A phoneme of a language is an abstraction of a speech sound or of a group of different sounds which are all perceived to have the same function by speakers of that particular language or dialect.

Stressed Vowels The vowel that is in the strongest syllable of the word. It can contain graphical accent or not, being dependent of the accentuation rules in this case.

Unstressed Vowels The vowel that is found on the weakest syllables of the word. It does not has graphical accentuation, but may present the nasal graphic signal.

Open Vowels The defining characteristis of a open vowel sound is that the tongue is positioned as far as possible from the roof of the mouth Closed Vowels The defining characteristic of a close vowel is that the tongue is positioned as close as possible to the roof of the mouth as it can be without creating a constriction Posterior Vowels The vowel that, in its pronunciation, is a point of articulation with the posterior part of the tongue towards the palatine veil. Acoustically this vowels are oral, grave and flat.

Central Vowels The vowel that it is pronunciation happens with the middle part of the dorsum of the tongue, near the central part of the palatine vault. Acoustically this vowels are sharp.

Oral Vowels The vowels pronounced completely through the oral cavity, without escaping by the nasal cavity. That is, sound is produced without nasalization.

Roundeness Vowels In phonetics, vowel roundedness refers to the amount of rounding in the lips during the articulation of a vowel. It is labialization of a vowel.

The phoneme can not be mistaken with letter. While the phoneme is the sound itself, the letter is only the graphic representation of that sound.

Therefore, phonology is the branch of linguistics that studies patterns of sounds in a language and across languages. Formally, phonology is the study of the categorical organisation of speech sounds in languages; how speech sounds are organised in the mind and used to convey meaning.

The phonology of the word matula is remarkable owing to the sound contrast between the vowels A and U, in this case, considering the phonology of brazilian portuguese.

The vowel “a” present both at the beginning and at the end of the word is the most acute and open sound, while in the middle there is “u”, which is the most grave and closed sound.

Thus, both the phoneme of the word matula, the syllabes and the isolated vowels were recorded repeatedly in order to visualize a pattern. The studies found that the sound wave frequency of the vowel A corresponds to twice of the amplitude of vowel U. So to design the logotype M this mathematical reference has been used.

In the three available versions of matula’s logo, it stay in evident the work on the proportion that is equal to the ratio of the sound frequency of vowels a-u-a, being equivalent to 2-1-2. The final design of the mark presents in the counterform, bars that use the mathematical ratio of 2-1-2.

Roboto Humanist Sans Serif Open Source Christian Robertson (2011)

About The typography was designed entirely at Google by Christian Robertson, an interface designer for Google, who previously had released an expanded Ubuntu-Title font through his personal type foundry Betatype.

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm.

It belongs to the neo-grotesque genre of sans-serif typefaces, and includes Thin, Light, Regular, Medium, Bold and Black weights with matching oblique styles. It also includes condensed styles in Light, Regular and Bold, also with matching oblique designs.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Roboto Black Roboto Bold Roboto Medium Roboto Regular Roboto Light Roboto Thin

Copyright @2018 Google Fonts Licensed under the Apache Software Foundation License.

You may not use this file except in compliance with the License. You may obtain a copy of the License

Century Gothic Naming

Century Gothic Geometric Sans Serif Adobe Font License Sol Hess (1991) Monotype Copyright @2018 Monotype All Rights Reserved

Lowercase Handmade Kerning Balanced Counterform Geometric Design Synthetic Form Soft Angles Wide Corpus Size Regular Counter Short Ascendents

Classified as geometric sans serif, since it has perfect circles and lines. Century Gothic was designed from Twentieth Century designed by Sol Hess in the middle of the 20th century.

Century Gothic font is exclusively used as the naming in Matula brand. This typography also works as graphic elements of support in pieces that involve conceptual construction about the company.

Chromatic Palette Personalized Harmony High Contrast Warm Colors

Amber The amber color is a pure chroma color, located on the color wheel midway between the colors of yellow and orange.

Pantone CMYK RGB HEX

7550 XGC 000 000 100 021 218 157 000 DA9D00

Pantone CMYK RGB HEX

P Process Black C 000 000 000 100 000 000 000 000000

Pantone CMYK RGB HEX

White P 1-1 C 000 000 000 000 255 255 255 ffffff

Black Black is the darkest color, the result of the absence or complete absorption of visible light, that is none all of the others colors.

White White is the lightest color, the result of the addition or overlap of visible light, that is all of the others colors.

The choice of a chromatic palette should translate the identity of the company. Therefore, because it is an executive producer of events, it is necessary to be aware of the diverse range of activities that will be worked out.

So at first neutral colors were selected, black and white, because they convey sobriety, seriousness and commitment, exactly what the public seeks in a company in terms of organization.

The amber was chosen as contrast, to break the monotony of neutrality , in addition to the physical aspect that provides strong contrast, there is a conceptual proposition, hot color, as the meanings of the word matula, from the food recipe to the pot.

Logo Applications Mutant Logo Versatility Usage

Version 01 High Priority Upper Alignment Logo

Version 02 Medium Priority Center Alignment Logo

Version 03 Low Priority Bottom Alignment Logo

Version 01 High Priority Upper Alignment Avatar

Version 02 Medium Priority Center Alignment Avatar

Version 03 Low Priority Bottom Alignment Avatar

Once again I would like to thank Daniel Martins for the opportunity to continue working together and to put faith in my work, as well as all his help and support as a friend. Success for us, my brother.

SĂŁo Paulo, January 08, 2019 Nicolas Costa Panseri

Graphic Project Specifications

@2018 Nicolas Costa Panseri

nicolas.cpanseri@gmail.com issuu.com/nicolaspanseri @nicolas_panseri

Projeto GrĂĄfico

Nicolas Panseri

Tipografia

Christian Robertson Sol Hess

Formato Papel Miolo Papel Capa

205-205 mm Offset 90 g/m2 CouchĂŞ 210 g/m2

Roboto Century Gothic

2019

@2019 Matula All Rights Reserved

2011 1991

Apache License Adobe Font License