Vesúvio / Visual Identity / 2019

Brandbook and Guidelines Convergent boundary to spreading ideas.

Copyright @2019 VesĂşvio All Rights Reserved.

Leonardo Maiellaro Fernandes Record and Music Producer leonaro.vesuvio@gmail.com

Nicolas Panseri Graphic and Industrial Designer nicolas.cpanseri@gmail.com

RECORD

AND

PRODUCER RELEASED

MUSIC

All rights of the graphic producer and of the owner of the work reproduced reserved. Unauthorized copying are prohibited.

Copyright @2019 Vesúvio All Rights Reserved.

Record and Music Producer

A record producer or music producer oversees and manages the sound recording and production of a band or performer’s music, which may range from recording one song to recording a lengthy concept album. A producer has many, varying roles during the recording process. They may gather musical ideas for the project, collaborate with the artists to select cover tunes or original songs by the artist/group, work with artists and help them to improve their songs, lyrics or arrangements.

The producer typically supervises the entire process from preproduction, through to the sound recording and mixing stages, and, in some cases, all the way to the audio mastering stage. The producer may perform these roles themself, or help select the engineer, and provide suggestions to the engineer. The producer may also pay session musicians and engineers and ensure that the entire project is completed within the record label’s budget A record producer or music producer has a very broad role in overseeing and managing the recording and production of a band or performer's music. A producer has many roles that may include, but are not limited to, gathering ideas for the project, composing the music for the project, selecting songs or session musicians, proposing changes to the song arrangements, coaching the artist and musicians in the studio, controlling the recording sessions, and supervising the entire process through audio mixing and, in some cases, to the audio mastering stage.

In most cases the music producer is also a competent arranger, composer, musician or songwriter who can bring fresh ideas to a project. As well as making any songwriting and arrangement adjustments, the producer often selects or gives suggestions to the mixing engineer, who takes the raw recorded tracks and edits and modifies them with hardware and software tools and creates a stereo or surround sound “mix” of all the individual voices sounds and instruments, which is in turn given further adjustment by a mastering engineer. The producer will also liaise with the recording engineer who concentrates on the technical aspects of recording, whereas the executive producer keeps an eye on the overall project’s marketability.

ITALY EAST

OF

MOUNT

Introduction

NAPLES

VESUVIUS

The name VesĂşvio emerged as an association of the volcano, with the idea of explosion and creation. In the production of a song and in the structure formation of a volcano, both situations need explosions, because they are consequences of the overlap of layers, resulting from geological or of ideas detonations. Through research it was verified that Vulcanus, a greek god, is associated to the concept of creation and creativity over destruction and construction. In addition, Mount Vesuvius is one of the most notorious volcanoes. Catastrophic eruptions and destruction of entire cities are part of its history. Therefore, this appointment is legitimate. Next, it will postulate all studies and clippings that has fostered the development of visual identity of VesĂşvio. Starting with etymology, following chemical and geological concepts, considering the context of the company, thus bringing everything together in the final design.

GEOLOCATION INTRODUCTION Naples is the regional capital of Campania and the third-largest municipality in Italy after Rome and Milan. In 2017, around 967.069 people lived within the city’s administrative limits while its province-level municipality has a population of 3.115.320 residents. Its continuously built-up metropolitan area is the second or third largest metropolitan area in Italy and one of the most densely populated cities in Europe.

Naming

Native Name

Monte Vesuvio

Country

Naples

Italy

Region

Southern

Campania

Area

Total

119 km2

Coordinates

Latidute Longitude

40.821°N 14.426°E

Population

Metropolitan Ministrative Area

3.115.320 967.069

Etymology

Vesuvius was a name of the volcano in frequent use by the authors of the late Roman Republic and the early Roman Empire. Its collateral forms were Vesaevus, Vesevus, Vesbius and Vesvius.

As peoples of varying ethnicity and language occupied Campania in the Roman Iron Age, the etymology depends to a large degree on the presumption of what language was spoken there at the time.

Ancient Greek

Oubin Vesbia Vesouvios

Hurling violence Son of Zeus

Latin

SbĂŠnnumi

Unquenchable

Oscan

Wes Fesf

Illuminate and shine Smoke and steam

Proto-Celtic

Ves

Giant or mountain

Indo-European

Wes

Hearth

Definition

In all etymological definitions of the word Vesuvius, there is a common construction of an imposing , strong and violent geological formation, which explodes, causes storms, steam, fire and smoke. Therefore, the purpose of the definitions is clear, that was to illustrate the overwhelming power of Mount Vesuvius.

Mythology

Vesuvius has a long historic and literary tradition. It was considered a divinity of the Genius type at the time of the eruption of AD 79. It appears under the inscribed name Vesuvius as a serpent in the decorative frescos surviving from Pompeii. An inscription from Capua to Iovi Vesvvio indicates that he was worshipped as a power of Jupiter.

MOUNT

Artist

Hendrik Goltzius Netherland, Bracht 1558-1617

Title

The Great Hercules De Reus Hercules De Knollenman

Released

The Romans regarded Vesuvius to be devoted to Hercules. The historian Diodorus Siculus relates a tradition that Hercules passed through the country of nearby Cumae on his way to Sicily and found there a place called the Phlegraean Plain or the plain of fire, from a hill which anciently vomited out fire. It was inhabited by giants, the sons of the Earth. With the assistance of the gods he pacified the region. An epigram by the poet Martial in 88 AD suggests that both Venus, patroness of Pompeii and Hercules were worshipped in the region devastated by the eruption of 79.

VESUVIUS

Style Class

1589 Northern Mannerism Engraving Prints

Naming

Native Name

Monte Vesuvio

Country

East of Naples

Italy

Coordinates

Latidute Longitude

40.821°N 14.426°E

Volcano Number

211020

Highest Point

Summit Elevation Prominence

Volcanic Region

Mediterranean and Western Asia Campanian Volcanic Arc

Tectonic Setting

Subduction Zone Continental Crust (> 25 km)

Age of Rock

Oldest 25000 years

Rock Types

Phono-tephrite / Tephri-phonolite Trachyandesite / Basaltic Trachyandesite Trachybasalt / Tephrite Basanite Trachyte / Trachydacite

Cones

Feature Name

Feature Type

Bocca del Viulo Camaldoli Fossamonaca Gran Cono I Monticelli Bosco del Monaco Monte Somma Tironi Vesuvius

Vent Cone Vent Stratovolcano Vent Vent Stratovolcano Vent Somma

Feature Name

Feature Type

Elevation

Colle Margherita Colle Umberto

Dome Dome

959 m 878 m

Domes

1281 m 1232 m

Elevation

1281 m

1132 m

Source Title Released Style

Physical Aspects

Google Maps Airbus - Digital Globe Mount Vesuvio 2019 Satellite Image Photography

Mount Vesuvius is a somma-stratovolcano located on the Gulf of Naples in Campania, Italy. It is one of several volcanoes which form the Campanian Volcanic Arc. Vesuvius is a distinctive humpbacked peak, consisting of a large cone, the Gran Cono, partially encircled by the steep rim of a summit caldera caused by the collapse of an earlier and originally much higher structure called Mount Somma. The Gran Cono was produced during the AD 79 eruption, one of the most deadly volcanic eruptions that devastated Pompeii . For this reason, the volcano is also called Somma-Vesuvius or Somma Vesuvio.

The previous caldera started forming during an eruption around 17,000 or 18,300 years ago and was enlarged by later paroxysmal eruptions, ending in the one of AD 79. This structure has given its name to the term somma-volcano, which describes any volcano with a summit caldera surrounding a newer cone.

The height of the main cone has been constantly changed by eruptions but in 2010 was measured with 1.281 m. Monte Somma is 1.132 m high, separated from the main cone by the valley of Atrio di Cavallo, which is 5 km long.

The slopes of the volcano are scarred by lava flows, while the rest are heavily vegetated, with scrub and forests at higher altitudes and vineyards lower down. Vesuvius is still regarded as an active volcano, although its current activity produces little more than sulfur-rich steam from vents at the bottom and walls of the crater. Vesuvius is a stratovolcano at the convergent boundary where the African Plate is being subducted beneath the Eurasian Plate. Layers of lava, ash, scoria and pumice make up the volcanic peak. Their mineralogy is variable, but generally silica-undersaturated and rich in potassium, with phonolite produced in the more explosive eruptions.

Artist

SOMMA

STRATOVOLCANO

Title

SOMMA

VOLCANO

Released

SOMMIAN

Class

Thomas Pesquet Rouen, France 1978 Dormant Vesuvius Volcano 2017 Photography

Volcano Type

Soma-stratovolcano Lava domes Caldera

GEOLOGY

A stratovolcano is a conical volcano built up by many layers of hardened lava, tephra, pumice and ash, which is called strata. Sometimes stratovolcanoes are called Composite Volcanoes because of their composite stratified structure built up from sequential outpourings of erupted materials.

A somma volcano, also known as a sommian is a volcanic caldera that has been partially filled by a new central cone. In other words, when large volumes of magma are erupted over a short time, structural support for the crust above the magma chamber is lost. The ground surface then collapses downward into the partially emptied magma chamber, leaving a massive depression at the surface and after some eruptions a new cone is composed.

Although of the eruptive history of Mount Vesuvius vary greatly in severity, there is a resemblance, all eruptions are characterized by explosive outbursts. The volcano has erupted many times since prehistory but none were as catastrophic and destructive as the Pompeian one in AD 79.

Most destructive events in eruptive history of Mount Vesuvius AD 79

Start Date

Stop Date

Certaintly

VEI

Evidence

Activity Area or Unit

1913 Jul 05 1875 Dec 18 1874 Jan 1870 Dec 1864 Feb 10 1855 Dec 19 1854 Dec 14 1841 Sep 20 1835 Jan 1824 Jul 02 1796 Jan 1783 Aug 18 1770 Feb 15 1764 1744 Nov 1742 1732 Dec 25 1724 Sep 04 1708 Aug 14 1701 Jul 01 1697 Sep 15 1696 Jul 31 1685 Oct 03 1682 Aug 12 1654 Feb 25 1637 Jul 01 1631 Dec 16 1570 1500 1347 1270 1150 1139 Jun 01 1073 ± 5 years 1049 1037 Jan 27 1006 Dec 31 0999 0991 0968 Dec 01 0900 ± 40 years 0860 ± 50 years 0787 Oct 15 0685 Feb 0536 0512 Jul 08 0505 Nov 09 0472 Nov 05 0379 0303 0222 0203 0172 0079 Oct 24 0217 BCE 0600 BCE 0880 BCE ± 50 years 1430 BCE ± 300 years 1550 BCE ± 75 years 2420 BCE ± 40 years 6940 BCE ± 100 years

1944 Apr 04 1906 Apr 22 Unknown 1872 Apr 30 1868 Nov 26 1861 Dec 31 1855 May 27 1850 Feb 16 1839 Jan 03 1834 Sep 02 1822 Nov 16 1794 Jul 05 1779 Oct 04 1767 Oct 27 1761 Jan 06 1743 1737 Jun 04 1730 Apr 01 1723 Jul 08 1707 Aug 22 1698 Jul 1696 Aug 14 1694 Apr 29 1682 Aug 22 1680 Mar 28 1652 Dec 1632 Jan 31 1572 Unknown Unknown Unknown Unknown 1139 Jun 09 Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown 0788 Jan 15 0685 Mar Unknown Unknown Unknown 0472 Nov 06 0395 Unknown 0235 Unknown Unknown 0079 Oct 28 0216 BCE Unknown Unknown Unknown Unknown Unknown Unknown

Confirmed Confirmed Uncertain Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Uncertain Uncertain Confirmed Confirmed Uncertain Uncertain Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Uncertain Confirmed Confirmed Uncertain Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed Confirmed

3 4 1 3 2 3 3 2 3 3 3 3 3 3 3 1 3 3 3 3 3 2 3 3 3 2 5 1 2 2 2 3 3 3 1 3 3 3 3 4 0 0 3 4 3 4 2 5 2 2 2 4 3 5 3 3 4 4 4 5 5

Historical Observations Historical Observations

Summit and upper flanks Summit and upper flanks

Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations

Summit and upper NW and south flanks Summit and upper SE flank Summit and SW flank 300-225m Summit and upper north flank Summit, upper N and E flanks Summit, upper east and west flanks Summit, upper E and S flanks Summit and upper flanks Summit and SW flank 550-300m Summit, N, NE, SE and E flanks Summit, upper SW, SE, and NNW flanks Summit, upper SE, E and lower S flanks Summit and SW flank Summit, upper east and south flanks Summit and SW flank

Summit, SW and S flanks

Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Magnetism Magnetism Historical Observations Historical Observations Historical Observations Historical Observations

Summit and south flank Summit and south flank South and west flanks South flank Summit and south flank

Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Historical Observations Anthropology Radiocarbon Corrected Radiocarbon Corrected Radiocarbon Corrected Radiocarbon Corrected Radiocarbon Corrected

AP6 Tephra AP3 Tephra AP2 Tephra AP1 Tephra Mercato Pumice

1631

1779

1855

1944

OB16A-31

MIX18D-37

JWL16-36

JWL16-36

OB16A-31

VE05

KRB-23

OB14A-19

JWL16-36

Vesuvianite

Vesuvianite, also known as Idocrase, is a green, brown, yellow or blue silicate mineral, that occurs as tetragonal dipyramidal crystal in skarn deposits and limestones that have been subjected to contact metamorphism or in alpine veins. This mineral was first discovered within included blocks or adjacent to lavas on Mount Vesuvius, hence its name. Localities which have composed fine crystallized specimens include Mount Vesuvius and the Ala Valley, both in Italy.

Chemical Formula

Ca10Mg2Al4(SiO4)5(Si2O7)2(OH)4

Composition

Basic calcium magnesium aluminum silicate.

Molecular Weight = 1,422.09 gm

Color

Brown, green, yellow. Less commonly pink, purple, orange, maroon, red, and blue. Multicolored shades of green, pink, purple and green are rare.

Cleavage

Poor on (110) and (100) very poor on (001)

Fracture

Conchoidal to uneven

Hardness

6.5 - Pyrite

Specific gravity

3.32–3.43

Crystal System

Tetragonal Dipyramidal (4/mmm) H-M symbol: (4/m 2/m 2/m)

Crystal Forms and Aggregates

The Tetragonal Crystal System has three crystallographic axes perpendicular to each other, the two horizontals of equal length and the vertical of different length, in addition to a quaternary axis of symmetry. Also there is a quaternary axis of rotation and 68 spatial groups.

Short prismatic crystals with rectangular cross-section, occasionally with a pointed termination and sometimes doubly terminated. Crystals may be short and stubby, and may also be elongated or pyramidal. They are less commonly pseudo-octahedral, or with termination faces that appear dodecahedral.

Also columnar, radiating, acicular, grainy, compact, massive, and encrusting. Crystals are sometimes striated.

Pantone CMYK RGB

2347 C 000 088 100 000 225 006 000

Pantone CMYK RGB

7548 C 000 012 098 000 255 198 000

Pantone CMYK RGB

None 000 000 000 000 255 255 255

Pantone CMYK RGB

P Process Black C 000 000 000 100 000 000 000

DETONATION

Artist

COMBUSTION EXPLOSION

Title

MAGMA

Released

LAVA

Medium

FIRE

Class

Johann Sadeler Belgium, Brussel 1550–1600 Fire, The Four Elements 1587 Engraving Prints

Combustion

Chemically, fire is the rapid oxidation of a material in the exothermic chemical process of combustion, releasing heat, light, and various reaction products. Fires start when a flammable or a combustible material, in combination with a sufficient quantity of an oxidizer such as oxygen gas or another oxygen rich compound, is exposed to a source of heat or ambient temperature above the flash point for the fuel-oxidizer mix, and is able to sustain a rate of rapid oxidation that produces a chain reaction.

A flame is a mixture of reacting gases and solids emitting visible, infrared, and sometimes ultraviolet light, the frequency spectrum of which depends on the chemical composition of the burning material and intermediate reaction products. This light has a continuous spectrum. The glow of a flame is complex. Black-body radiation is emitted from soot, gas, and fuel particles, though the soot particles are too small to behave like perfect blackbodies. There is also photon emission by de-excited atoms and molecules in the gases. Much of the radiation is emitted in the visible and infrared bands. The color depends on temperature for the black body radiation, and on chemical makeup for the emission spectra. The dominant color in a flame changes with temperature.

Magma

In geosciences is the molten or semi-molten natural material, that exists below the Earth’s surface and from which all igneous rocks are derived. Most magmatic liquids are rich in silica. Silicate melts are composed mainly of silicon, oxygen, aluminium, iron, magnesium, calcium, sodium, and potassium. The physical behaviours of melts depend upon their atomic structures as well as upon temperature and pressure and composition.

Magma is produced by melting of the mantle or the crust at various tectonic settings, that is accumulated within magmatic chambers located between 1500 and 150000 meters deep with temperatures varying between 650 and 1200 ºC, but can reach 1560 °C. Mantle and crustal melts migrate upwards through the crust where they are thought to be stored in magma chambers or trans-crustal crystal rich mush zones. During their storage in the crust, magma compositions may be modified by fractional crystallization, contamination with crustal melts, magma mixing, and degassing. Following their ascent through the crust, magmas may feed a volcano or solidify underground to form an intrusion. During a volcanic eruption the magma that leaves the underground is called lava. Lava cools and solidifies relatively quickly compared to underground bodies of magma.

Lava

The word lava comes from Italian, and is probably derived from the Latin word labes which means a fall or slide.

The first use in connection with extruded magma was apparently in a short account written by Francesco Serao on the eruption of Vesuvius in 1737. Serao described the flow of fiery lava as an analogy to the flow of water and mud down the flanks of the volcano following heavy rain. Lava is molten rock generated by geothermal energy and expelled through fractures in planetary crust or in an eruption, usually at temperatures from 700 to 1,200 °C. The structures resulting from subsequent solidification and cooling are also sometimes described as lava. The molten rock is formed in the interior of some planets.

Explosive eruptions produce a mixture of volcanic ash and other fragments called tephra, rather than lava flows.

It is a moving outpouring of lava created during a non-explosive effusive eruption. When it has stopped moving, lava solidifies to form igneous rock. The term lava flow is commonly shortened to lava. Although lava can be up to 100,000 times more viscous than water, lava can flow great distances before cooling and solidifying because of its thixotropic and shear thinning properties

MUSIC

PRODUCE

MOUNT

VESUVIUS

CRYSTAL FIRE

SYSTEM

FLAMES

ERUPTIVE

HISTORY

As it is a company focused on record and musical production, therefore, it is fair to use the play symbol as a direct allusion to reproducing apparatus. These symbols were originally used for the tape decks, until 1961 this apparatus didn’t have these symbols. Since the triangle provides an idea of movement ​​ and in that period the media were reproduced by reading tapes, the triangle suggested the direction in which the tape will move and so was standardized from left to right.

Following an obvious path, the word Vesuvius begins with the letter V. Besides that considering etymologically the name Mount Vesuvius, the three-dimensional representation of the letter V stems from its grandiose and massive significance. The type was drawn in a perspective that simulates the joining of two trapezoids, that is, geometric abstractions of a volcanoes. Counting that the Mount Vesuvius came from an ancient volcano, physically it can be said that it is two volcanoes in one.

The main characteristic of vesuvianites is the Tetragonal Crystal System, short prismatic crystals with rectangular cross-section, occasionally with a pointed termination and sometimes doubly terminated. Crystals may be short and stubby, and may also be elongated or pyramidal. Thereby following the design of the letter V, the lower end was cut, consequently more resembling the structure of the crystal and still maintaining the characteristics of the letter and the play button

Although the chemical and physical definitions of fire define something almost amorphous, there is a structural pattern for all kinds of occasions, the light spectrum generated by combustion usually graphically represented by flames.

In this way still considering the previous concepts, the resulting design of the letter V between vesuvianites Teagonal Crystals System was distinctly segmented, allowing to visualize flames, the little losenges that together represent the fire.

Again with Mount Vesuvius on purpose, a trademark of this volcano is the eruptive history, all eruptions are characterized by violence and explosive outbursts. Explosive volcanic eruptions occur when magma rising from below has much dissolved gas in it; the reduction of pressure as the magma rises causes the gas to bubble out of solution, resulting in a rapid increase in volume. Connecting the losenges, which represent the flames, the result is a half star that refers to the idea of ​​an explosion.

Licensed under the Apache Software Foundation License. You may not use this file except in compliance with the License. You may obtain a copy of the License Copyright @2018 Google Fonts

Oswald Press Start 2P Roboto

Roboto

PRESS

START

2P

Title Subtitle and Charts Text and Complements

Bold Regular Regular

28.0-6.5mm 6.35-2.5mm 2.95-1.6mm

Filled Content Filled Content Filled Content

Denomination

About The Development

Oswald Sans Serif Open Source Apache License Vernon Adams (2016)

Oswald typography is a reworking of the classic style historically represented by the Alternate Gothic Sans serif typefaces.

The characters of Oswald were initially re-drawn and reformed to better fit the pixel grid of standard digital screens, that is updated updated for nowadays. Oswald is designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.

Denomination

About The Development

Roboto Humanist Sans Serif Open Source Apache License Christian Robertson (2011)

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

Denomination

About The Development

Press Start 2P Monospaced Bitmap Open Source Zone38 CodeMan38 (2011)

Press Start 2P is a bitmap font based on the font design from 1980s Namco Arcade Games. It works best at sizes of 8px, 16px and other multiples of 8. Although the design of uppercase letters and digits dates back to Atari's Sprint, the specific glyph forms in this TrueType conversion are based on those from Return of Ishtar, one of the first games to include and regularly use lowercase as well as uppercase letters in its screen font.

PRIMARY TYPOGRAPHY

SECONDARY TYPOGRAPHY

TERTIARY TYPOGRAPHY

Avatars

Priority Secondary Terciary

Black Red Yellow White

White, Red and Yellow Black Black Black

According to the color palette, the priority colors of the background are black and red, with the mark in black or white. The secondary use of the avatars is yellow background and black mark, last the less relevant use is background in yellow. It is worth noting that the blank mark is only allowed on the black background.

In morphological terms, the priority mark is the one that presents the play button, followed by the brand that replaces the player by the name of the company and finally the brand only type.

Pantone CMYK RGB

2347 C 000 088 100 000 225 006 000

Pantone CMYK RGB

7548 C 000 012 098 000 255 198 000

Pantone CMYK RGB

None 000 000 000 000 255 255 255

Pantone CMYK RGB

P Process Black C 000 000 000 100 000 000 000

@2019 Nicolas Costa Panseri

nicolas.cpanseri@gmail.com issuu.com/nicolaspanseri @nicolas_panseri

Graphic Project

VesĂşvio

Nicolas Panseri

2019

Reserved

Typography

Roboto Press Start 2P Oswald

Christian Robertson CodeMan38 Vernon Adams

2011 2011 2013

Apache License Zone38 Apache License

Images

The Great Hercules Fire, The Four Elements Mount Vesuvios Dormant Vesuvius

Hendrik Goltzius Johann Sadeler Google Maps Thomas Pesquet

1589 1587 2019 2017

Public Domain Public Domain Public Domain Nasa License

Format Internal Paper Cover Paper

205-205 mm Offset 90 g/m2 CouchĂŞ 210 g/m2