Course Line Startup Growth Hacking Traction Credit Points
3
KIAASE
In this course we asses the student on (K)owledge, (I)nsights, (A)pplication, (A)nalysis (S)ynthesis en (E)valuation. The student must show he/she is able to perform the assigned work on the third (the highest) competency level. Meaning, he/she: • Has advanced knowledge of an area of work or study that implies critical insights into theories and principles. • Is able to tackle complex and unstructured problems. • Is able to improve methods and adapt standards to the situation. • Is able to design strategies that are integrated with professional practice. • Can work in an unfamiliar, more complex and (partially) unspecified context. • Can work independently in complex situations.
Exam Methods
Share in Final Mark
Content
Individual Assessments
25% 25%
Midterm assessment. End assessment.
Individual Report
100%
Progress Report.
50%
Assessment.
Caesura
Deadline In the week of 8 May 2017. In the week of 19 June 2017.
Minimum 5.5
Monday 19 June 2017. Via aNewSpring.
Resits Individual Assessment
In the week of 26 June 2017.
Minimum 5.5 Individual Report
100%
share
Progress Report.
Monday 3 July 2017. Via aNewSpring.
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Assessments Share in Final mark
Student:______________________ Startup: __________________ Studentnumber: ______________
Criteria
Competencies: 5-9 (Work lean) Objectives: The student has evidence for rapid traction. • The student prepares and implements plans relating to the growth policy. • The student develops business relations with customers and co-partners in the startup eco-system. • The student communicates in Dutch and English. • The student engages in on- and offline market communication. • The student manages his/her startup. The student shows in a 30 minute oral assessment, convincing evidence he/she is working systematically en methodologically to growth hack traction. Midterm Assesment
50
Week of 8 May 2017.
• • • • •
0 points: No narrative of growth hacking traction. 10 points: A narrative of growth hacking traction, but not a personal narrative. 20 points: A personal narrative of growth hacking traction, but content not always clear, and containing irrelevant information. 30 points: A personal narrative of growth hacking traction, content is clear, but contains irrelevant information. 50 points: A personal narrative of growth hacking traction, content is concise and clear, and contains no irrelevant information.
* A personal narrative: (a) at least contains evidence for 1 test cycle per schoolweek; (b) accounts for sufficient personal input. * Sufficient: A student works 40 hours a week (or more) on his/her startup. These hours must be accounted for. End Assessment
50
Week of 19 June 2017.
• • • • •
0 points: No narrative of growth hacking traction. 10 points: A narrative of growth hacking traction, but not a personal narrative. 20 points: A personal narrative of growth hacking traction, but content not always clear, and containing irrelevant information. 30 points: A personal narrative of growth hacking traction, content is clear, but contains irrelevant information. 50 points: A personal narrative of growth hacking traction, content is concise and clear, and contains no irrelevant information.
* A personal narrative: (a) at least contains evidence for 1 test cycle per schoolweek; (b) accounts for sufficient personal input. * Sufficient: A student works 40 hours a week (or more) on his/her startup. These hours must be accounted for. Remarks
When working in a startup team, your personal contribution is key.
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Progress Report Share in Final mark
Student:______________________ Startup: __________________ Studentnumber: ______________
Criteria
Motivation Grade
Competencies: 5-9 (Work lean) Objectives: The student has evidence for rapid traction. • The student prepares and implements plans relating to the growth policy. • The student develops business relations with customers and co-partners in the startup eco-system. • The student communicates in Dutch and English. • The student engages in on- and offline market communication. • The student manages his/her startup. Chapter 1
30
Traction Channels Traction goals.
Critical Path Motivate and account for choices. Articulate SMART. Goals are documented.
• • •
•
•
Chapter 2
30
Hacking Traction
Show, explain, and account for the hacks used to hack traction.
• • •
Motivate and account for choices. Articulate SMART. Document the individual hacks
•
•
0 points: Chapter is absent. 8 points: Chapter is incomplete. 15 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 22 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 30 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information. 0 points: Chapter is absent. 8 points: Chapter is incomplete. 15 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 22 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 30 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information.
* Complete means: At least 48 hacks are made and explained (on average 4 per schoolweek). Chapter 3 Evaluating
40
Traction goals. Did the hacks deliver on the goals? Motivate and account for choices. Articulate SMART. Goals are documented.
• • •
•
•
Remarks
0 points: Chapter is absent. 10 points: Chapter is incomplete. 20 points: Chapter is complete, but refers not to the personal contribution of the student, the content is not always clear, and contains irrelevant information. 30 points: Chapter is complete, refers to the personal contribution of the student, the content is clear, but contains irrelevant information 40 points: Chapter is complete, refers to the personal contribution of the student, the content is concise and clear, and contains no irrelevant information.
The Progress Report consists of max. 3000 words (appendix not included). Feel free to use infographics and visuals. The Progress Report reflects also your personal contributing when working in a startup team. Therefore this report, in places, will decidedly differ from Progress Reports of team members.
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