INCUBATOR ACADEMY ROTTERDAM WORKSHOP CHOOSING THE RIGHT MIX OF EXPERIMENTS Activity
Time
Journey
Objective
Identify the experiments to focus on.
Goal
Ranking experiments.
Instructions
• •
Prepare
10 min
Take the test card.
Rank the different experiments.
Take the flip-over sheet and draw columns:
Column 1: Ad tracking
• Column 2: Unique link tracking.
• Column 3: MVP catalog.
• Column 4: Illustrations, storyboards and scenarios.
• Column 5: Life-size experiments.
• Column 6: Landing page.
• Column 7: Split testing.
• Column 8: Innovation games.
• Column 9: Speed boat.
• Column 10: Product box.
• Column 11: Buy a feature.
• Column 12: Mock sales.
• Column 13: Presales.
• Column 14….. add experiments! • •
Define Test Criteria
• • • • • Rating
Choose Experiment
60 min
30 min
Get out of the building
•
Take the test card and define as a team:
How critical the test is.
How reliable the test results must be.
How much money you can afford.
How much time there is available for testing.
Write the criteria on the flip-over sheet.
• • •
Taking the test criteria into account, each individual team member rates the different experiments on a scale from 1-10.
Each team member pitches his/her rating. Why did he/she make his/her choices.
Team members can ask questions at the end of the pitch.
Discuss as a team the outcome of the rating. Which experiments have the highest ratings? WHY is this? Does the discussion lead to new insights concerning the ranking?
•
Choose the experiment to go with.
Complement this exercise with getting insights from the experiments.
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