INCUBATOR ACADEMY ROTTERDAM WORKSHOP STARTUP CULTURE Activity
Time
Journey
Objective
Design a startup culture.
Goal
Create a one page actionable culture map.
Instructions
• • •
Download the culture map at strategyzer.com
Grab post-its.
Brainstorm.
• • •
Individually map your culture on the culture map.
Use post-its for every entry.
Start with the building block behavior. Ask yourself how a great day at work looks like? What does a bad day at work looks like?
Think especially hard on your personal blockers and enablers.
Mapping
10 min
• Pitching
30 min
• • •
Designing
60 min
• • •
•
Share
Gather the team.
Every team member pitches his/her culture map. What choices did he/she make and why?
Team members can ask questions after the pitch. Discuss the sticky notes, starting with the building block behavior.
Ask yourselves again what causes and influences this behavior, what are the enablers, what are the blockers?
Discuss and come up with ideas for your startup culture, describing enablers, blockers and outcomes that trigger favorable behaviors, or transforms undesirable behavior into desirable behavior. Discuss the sticky notes and organize them around themes that you see evolving.
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