INCUBATOR ACADEMY ROTTERDAM WORKSHOP VALUE MAP Activity
Time
Journey
Objective
Describe explicitly how your products and services create value.
Goal
One page actionable map of value creation.
Instructions
• • • •
Grab the customer profile you previously completed.
Download the value map at Strategyzer.com.
Grab a set of small sticky notes.
Map out how you create value for your customers.
List products and services
30 min
List al the products and services of your intended value proposition.
Outline pain relievers
30 min
Outline how your products and services currently help customers alleviate pains by eliminating undesired outcomes, obstacles, or risks. Use one sticky note per pain reliever.
Outline gain creators
30 min
Explain how your products and services currently create expected or desired outcomes and benefits for customers. Use one sticky note per gain creator.
Rank by order of importance.
30 min
Rank products and services, pain relievers, and gain creators according to how essential they are to customers.
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