Kakhetian Traditional Winemaking 2014 by Ninka Peradze

misalmeba

Greetings

Dear friends! This is the first issue of the Corporate Journal “Kakhetian Traditional Wine-Making”, which aims to inform the consumer about the company’s past, present and future, in order to highlight the mission and work of our company. The company’s history starts at the end of the nineteenth century, when in 1880 my great grandfather Antimoz Chkhaidze planted a vineyard in Askana, one of the most beautiful villages in Guria region in western Georgia, and continued the ancestral traditional methods of winemaking in his marani wine cellar. His wines became also known

kaxuri tradiciuli meRvineoba saqarTvelos saganZuria! Zvirfaso megobrebo! `kaxuri tradiciuli meRvineoba” miznad isaxavs mkiTxvelebs miawodos informacia kompaniis warsulis, awmyosa da momavlis Sesaxeb, raTa ukeT warvudginoT maT Cveni misia da saqmianoba. CxaiZeebis ojaxis istoria Rvinos ukavSirdeba. 1880 wels Cemma didma babuam, anTimoz CxaiZem, dasavleT saqarTveloSi _ guriis erTerT ulamazes sofel askanaSi venaxi gaaSena da sakuTar maranSi mamapapuri tradiciuli meTodiT daiwyo Rvinis dayeneba. misma Rvinoebma saxeli gaiTqva saqarTvelos sazRvrebs gareTac. 2001 wels davafuZne kompania `kaxuri tradiciuli meRvineoba~ _ KTW, raTa meRvineobis 8000-wlovani unikaluri kaxuri tradiciebis Senaxvisa da popularizebis aucileblobisaTvis saTanado mniSvneloba mimeniWebina. kompaniis Rvino isxmeba rogorc Cveulebriv SuSis boTlebSi, aseve Tixis WurWelSi da uZvelesi kaxuri tradiciebis Tanaxmad qvevrebSic kargad inaxeba. Cveni produqciidan didi mowonebiT sargeblobs qarTuli brendi `Zveli kaxeTi~, romelic bolo ramdenime weli gayidvebis lideria ukrainaSi, risTvisac madlobas vuxdiT Cvens partnior kompania “Бель”-s da misi generalur

outside Georgia. My father is from Askana and my mother is from eastern Georgia, the ancient village of Velistsikhe in Kakheti. For me and my brothers the peculiarities of relationship between the eastern and western parts of Georgia were something natural. My brothers

and I decided to undertake the

winemaking to the full. In 1998 we created the company “Askana Brothers”. The company became successful and in 2001, I founded a company under the name of “Kakhetian Traditional Wine-Making” – KTW, as I wanted to underline the importance of preservation and popularization of the 8,000 year old unique The wines produced by the company are named after the geographical names of the wine-making regions: “Akhasheni”, “Khvanchkara”, “Kindzmarauli”, “Tsinandali”, “Mukizani”, etc. The company also produces a range of branded wines: “Chakrulo”, “Kvarlis Veli” (Kvareli Field), “Kakhuri Tradiciebi (Kakhetian Traditions)”. Our totally new initiative in 2013 implies the bottling of the premium class rare wines collection. The company produces three types of sparkling wine “Galaktioni” and several types of “Chacha”, which are quite popular. The Georgian brandy “Old Kakheti” also produced by KTW is a sales leader in Ukraine for the past several years and I want to note with gratitude merits of our partner in Ukraine Bel’s company and its director general A.Nemesel. The wine is either bottled in Italian type glass bottles or stored in qvevri pitchers according to the ancient Kakhetian tradition. KTW also led the way of bottling the wine in genuine clay decanters and carafes. Each of those

direqtors aleqsei nemeruks. amasTan ukrainis erT-erTi seriozuli marketinguli Jurnalis “AKCIZ” AZ - is gamokiTxviT, `Zveli kaxeTi” 2012 wlis saukeTeso brendad dasaxelda importirebul koniakebs Soris. kompania awarmoebs agreTve sami saxis SuSxuna Rvinos `galaktioni~ da ramdenime saxis qarTul `WaWas~, romelic aseve popularulia momxmareblebs Soris. “KTW”-s produqcia gascda saqarTvelos farglebs. man daamyara partnioruli urTierTobebi ukrainis, belorusiis, litva-latvia-estoneTis, yazaxeTis, didi britaneTis, germaniisa da CineTis kompaniebTan. kompania Tavis saqmianobaSi iTvaliswinebs specialurad Seqmnil `uxucesTa sabWos~ rekomendaciebs, romlis wevrebic arian sxvadasxva dargis mowveuli cnobili specialistebi. amavdroulad kompania did yuradRebas aqcevs qvelmoqmedebas, eno-turizmis ganviTarebas, ris Sesaxebac dawvrilebiT qvemoT SeityobT. Zveli tradiciebisa da Tanamedrove teqnologiebis sinTeziT kompaniis produqcia did warmatebebs aRwevs saerTaSoriso gamofenebsa da konkursebze, medlebisa da

jars is handmade and specially designed, therefore unique. The company has its own vineyards in different regions of Georgia. Thanks to the well planned market policy, KTW products are sold outside Georgia. The company established ties with partner companies in Ukraine, Belarus, Lithuania, Latvia, Estonia, Kazakhstan, Great Britain, Germany and China. The company coordinates the concept of new products with the recommendations of the specially created Council of Elders, which consists of well known specialists in the different fields. The company also responds to the challenges of social responsibility and participates in charity events. Each year the company holds the popular art festival “Georgian Spirit”, the Memorial Evening of Ilia Chavchavadze in Saguramo, which has become a tradition. The “Queen Tamar Foundation” has also been established by the company for better implementation of the charity events. Thanks to the synthesis of old traditions and modern technologies, the company produce enjoys considerable success in the international exhibitions and competitions. The number of gold, silver and bronze medals and various diplomas has exceeded 100, including prizes earned at prestigious international exhibitions like “Decanter”,

diplomebis raodenobam 100-s gadaaWarba, maT Soris, msoflios iseT prestiJul gamofenebsa da konkursebze, rogorebicaa: `dekanteri~, `provaini~, “IWSC”, `teravino~, honkongis Rvinis da spirtiani sasmelebis saerTaSoriso konkursi da sxv. Cveni Jurnali ramdenime nawilisagan Sedgeba. TiToeul maTganSi moTxrobilia rogorc Cveni kompaniis Sesaxeb, aseve mkiTxveli saqarTveloSi vazsa da RvinosTan dakavSirebul bevr saintereso masalasac gaecnoba. kaxuri tradiciuli meRvineoba saqarTvelos saganZuria! Cveni survilia, es saganZuri rac SeiZleba met xalxs gavacnoT. kompaniis damfuZnebeli zurab CxaiZe

Prowine”, “Vinoterra”, Hong Kong Exhibition, etc. Our company mission is: to bring Kakhetian winemaking traditions to the consumers in the world; the information will not be limited only by wine production but will also include folk traditions that accompany the wine harvest and turn it into a general public festivity. Kakhetian Traditional Wine-Making is the treasury of Georgia! Our great desire is to make this treasury known to as many people as possible. Zurab Chkhaidze Founder of the Company

interviu kompaniis damfuZnebelTan

INTERVIEW WITH COMPANY FOUNDER

batono zurab, rogori iyo kompania `kaxuri tradiciuli meRvineobis~ pirveli nabijebi?

MR. ZURAB CHKHAIDZE! TELL US ABOUT THE FIRST

2001 weli, roca Cven saqmianobas viwyebdiT, Zalian rTuli periodi iyo, rogorc biznesisTvis, ise qveynisTvisac. im dros mqonda sakmarisi ambicia da potencialic, mekeTebina saqme, romelSiac garkveuli gamocdileba mqonda dagrovili. vgulisxmob, Cvens sagvareulo tradiciebze dafuZnebul kompanias `askaneli Zmebi”, romelic 1998 wlidan arsebobs. didi sirTuleebis miuxedavad, 2001 wels davafuZne kompania `kaxuri tradiciuli meRvineoba KTW. warsulSi daZleuli siZneleebi dRes siamovnebiT maxsendeba. ratom airCieT saxelwodeba `kaxuri tradiciuli meRvineoba"? es saxeli Cems warmomavlobas ukavSirdeba. mamaCemi warmoSobiT guriis sofel askanidanaa, xolo deda _ aRmosavleT saqarTvelodan, kaxeTis uZveles sofel veliscixidan. me da Cemi ori Zma bavSvobidan dasavlur-aRmosavluri urTierTobis ferxulSi viyaviT Cabmuli. Cems ojaxs sistematurad uwevda qarTl-kaxeTs Soris mgzavroba, sadac Cemi bebia-babuebi cxovrobdnen. sofelSi Casvlisas sanaTesao gvmoZRvravda:

STEPS OF YOUR COMPANY, “KAKHETIAN TRADITIONAL WINEMAKING”. - The year 2001 was a difficult period for the business and for the country. I had a great potential and ambition to develop my business according to my knowledge and experience. I mean the company “Askanian Brothers”, founded based on family traditions in 1998. Despite many obstacles in 2001 I founded the company “Kakhetian Traditional Winemaking” – KTW; however the difficulties that I overcame then are something that I remember with pleasure today. WHY DID YOU CHOOSE THE NAME “KAKHETIAN TRADITIONAL WINEMAKING”? That is because of my origin. From my father’s side we are from Guria, the beautiful village of Askana, and from my mother’s side we are from a province recognized as a homeland of vine in east Georgia – Kartli and Kakheti. My family had to travel regularly from Guria to Kakheti where my grandparents lived. Our relatives from the villages repeated the same thing – Do not forget your native village, where you have received so much love. My granny-Liza’s words still sound in my ears: “Kids, wherever you go, never abandon your

arasodes daiviwyoT Tqveni mSobliuri sofeli, sadac amdeni siyvaruli gagrZnobines. liza bebos sityvebiki axlac Camesmis: bavSvebo, sadac unda waxvideT, giguSa papas marani ar miatovoTo. es sityvebi Rrmad CamrCa mexsierebaSi da rodesac kompaniis saxelis arCevis saSualeba momeca, mas `kaxuri tradiciuli meRvineoba” vuwode. SesaZloa marketinguli TvalsazrisiT sam sityviani winadadeba cota mouxerxebelia saxelwodebisTvis da bunebrivia, mokle da mJReri dasaxelebis arCeva SemeZlo, magram gadavwyvite tradiciebs davyolodi da ufro farTo cneba- `kaxuri tradiciuli meRvineoba” vamjobine, radgan gumaniT vgrZnobdi, rom meRvineobis saukuneebis manZilze ganmtkicebul wesebs momavalSic didi perspeqtiva eqneboda.

grandfather Gigusha’s marani! “– i.e. the wine cellar. These words were deeply imprinted in my memory. When I had a chance to choose a new name for the company, I named it “Kakhetian Traditional Wine-Making”. Maybe, from the marketing point of view, the threeword name sounds a bit awkward as the name of a company. Of course, I could choose something shorter but I still decided to follow the traditions and give the company the name with a broader emphasis: “Kakhetian Traditional Wine-Making”. I had a feeling that the century-old traditions of wine-making will have a great potential in the future as well; today many people understand that it is a real treasury. PLEASE, TELL US HOW YOU STARTED. As I said, back in 2000 – that period was difficult and

Tu SeiZleba, mogviyeviT momxmarebels ra siaxle SesTavazeT?

demanding. When I decided to begin with bottling of the wine

2000 wlidan, faqtobrivad, biznesis Tavidan dawyeba momiwia da gadavwyvite saqmis ganaxleba Tixis WurWelSi Camosxmuli RviniT mecada. im dros bazari boTlebSi Camosxmuli iaffasiani, falsificirebuli RviniT iyo gajerebuli. Zvi-

almost from scratch. At the time the market was saturated

in the clay carafes or decanters I had to start my business with cheap falsified wines bottled in glass bottles. There were expensive products as well; as for my initiative of pouring wine in clay decanters or carafes, it was one of the first initiatives of that kind and proved to be successful. After a while we also

rad Rirebuli produqciac sakmaod gamodioda da Tixis boTlebSi Rvinis Camosxma faqtobrivad Cemi pirveli mcdeloba iyo, ramac warmateba moitana. Semdeg saWiro gaxda italiur boTlebSi Camosxma. warmoebis gafarToebas meti Tanxa, xolo banks garantiebi sWirdeboda, ase Sevelie Cems pirvel avtomanqana “Volvo”-s da Seiqmna Cveni pirveli produqcia, romelic brunvaSi gavuSviT da miRebuli mogeba kvlav warmoebaSi CavdeT. dRemde ase grZeldeba da, rogorc amboben, Cven yvelaze mravalferovani produqcia gvaqvs. produqciis mravalferovneba ki stabiluri warmoebis erT-erTi aucilebeli faqtoria. amitom, RvTis wyalobiT, TandaTanobiT erT-erTi warmatebuli kompaniis saxeli davimkvidreT ara marto saqarTveloSi. batono zurab, KTW yvela saxis alkoholur sasmels awarmoebs. rogor uZRvebiT produqciis amgvar mravalferovnebas? rogorc ukve aRvniSne, maSin, Cven pirvel nabijebs rom vdgamdiT, boTlSi Camosxmuli Rvino bazarze mravlad iyo - rogorc iaffasiani, falsificirebuli, aseve mdidrulad SefuTuli, maRalfasianic, ase rom, konkurencia sakmaod didi iyo, amitom Tavidanve SevecadeT bazarze sakuTari segmenti gvepova. Cven pionerebi viyaviT, vinc Rvino Tixis WurWelSi Camoasxa – aseTi produqcia maSin bazarze TiTqmis ar iyo, mere italiur minis boTlebSi CamovasxiT, gamovuSviT e.w. `qarTuli saojaxo Rvinoc”, aseve daviwyeT Rvinidan gamoxdili spirtis daZveleba, CamovasxiT koniaki, anu brendi, SevecadeT, rom spirti Tavidanve qarTuli jiSis muxis kasrebSi `iberikaSi” dagveZvelebina da sakmaod karg Sedegebsac mivaRwieT. daZveleba gavagrZeleT da namdvilad ver vifiqrebdiT, rom Cveni koniakis - `Zveli kaxeTis~ gayidva aseT warmatebas miaRwevda, amitom gavzardeT

had to switch to using Italian glass bottles. The widening of the production line involved more funds - the cause demanded costs, and the bank loan required guarantees, so I sold my first “Volvo” and this is how I financed my first produce; the funds were put into circulation and the revenue was reinvested, which is what we do at present. They say we have the most diverse product line and thank God we are known as one of the most successful companies, not only in Georgia. DEAR ZURAB! TODAY, YOUR COMPANY PRODUCES ALL TYPES OF ALCOHOL PRODUCTS. HOW DO YOU MANAGE SUCH WIDE-RANGING PRODUCTS? You must think about the diversification of activities from the very beginning, the beginning, as you start your business, I already mentioned that when we were taking our first steps, all segments of the market were full of different bottled wines: cheap wines, falsified wines, expensive wines; the competition was rather tough, so we had to think about the diversification and act accordingly. We pioneered the bottling of wine in clay decanters – the product of this type did not practically exist on the market; later we continued with bottling of wine in Italian glass bottles and produced the so called “Georgian Family Wine”; we began to age the ethyl alcohol that we distilled from wine – and made brandy, trying to age it in the “Iberica” - Georgian oak casks – and achieved remarkable results. We did not expect the sails of the “Old Kakheti” cognac would go so well – so we increased the distillation and then aging the alcohol and added it to the amount of wine that was to be used for spirit aging. We import cognac alcohol from abroad while purchasing local produce as well; we are among leaders in cognac sales in Ukraine for the past 5 years. According to our data, in 2012 we supply the 30% of the Ukraine’s imported cognac, which is a rather big success. We also increased the production and sales of wine products. I want to outline the

gamoxda, yovel weliwads sul ufro met Rvinos vxdididiT sakoniake spirtad. sakoniake spirti sazRvargareTidanac Semogvaqvs, amavdroulad adgilobriv spirtsac vyidulobT. amis Sedegia, rom bolo 5 wlis ganmavlobaSi liderebi gavxdiT koniakis gayidvebiT ukrainaSi. SarSandeli, 2012 wlis monacemebiT, ukrainaSi importirebuli koniakis bazris 30% gvikavia, rac sakmaod didi maCvenebelia. TandaTanobiT izrdeboda Rvinis produqciis warmoeba da realizaciac. minda aRvniSno, rom Cven ara marto produqciis, aseve bazrebis diversificirebasac vaxdenT. nel-nela vafarToebT eqsportis geografias. bolo wlebSi dagvemata iseTi mniSvnelovani bazari, rogoricaa CineTi, aseve Sua aziis qveynebi: yazaxeTi, TurqmeneTi, sadac mzardi poziciebi gviWiravs. produqciis eqsports Tormet qveyanaSi vaxorcielebT da am etapze gafarToebis problema ar gvaqvs. vcdilobT, ukeT movikidoT fexi arsebul bazrebze, am qveynebis SigniTac gavaRrmaoT urTierTobebi da gavzardoT gayidvebi.

bazris gafarToebaze metad dRes mniSvnelovnad migvaCnia sawarmos teqnikuri gadaiaraReba da simZlavreebis zrda. axal investiciebs swored amas vaxmarT. swored amis wyalobiT yovelwliurad, bolo xuTi wlis ganmavlobaSi, ukve gvaqvs TiTqmis 100 %-iani zrda. es namdvilad saamayo maCvenebelia. saSualeba momeca da minda udidesi madlierebiT movixsenio yvela is adamiani, romelic muSaobs an umuSavia CvenTan, da romlebmac mniSvnelovani wvlili Seitanes kompaniis warmatebaSi. Cven gvyavs axalgazrda menejerTa mcire, magram ambiciuri gundi. maTi gverdSi dgomis gareSe kompanias gauWirdeboda aseTi Sedegebis miRweva.

fact that we are diversifying not only our product line but also the market. Gradually we increased our “export geography”. In the last years we added such important markets as China and countries of Middle Asia: Kazakhstan and Turkmenistan, where we hold fair and strong positions. We export our products to 12 countries and at this stage the problem of expansion is not our immediate issue. We are trying to settle within the existing markets, deepen the relations inside the country and increase our sales. Besides, at present we find it preferential to re-equip the plant technically, retool it and increase its capacity rather than to expand the market, and this is exactly where we use our investments. Thanks to this policy we have already almost the 100% annual growth for the past 5 years and that is a very important indicator. Here I want to express my deep gratitude to all employees who work or had previously worked with us, those who have contributed to our company’s success. We have a small but very ambitious group of young managers working with us. Without their support we wouldn’t be where we are today.

DEAR SIR, YOU MENTIONED THE SO CALLED “VELISTSIKHE VERANDA” IN THE REGION WHERE YOUR MOTHER’S FAMILY COMES FROM, WHICH, AS FAR AS I KNOW IS A PERFECT PLACE FOR ATTRACTING TOURISTS. I value my past, which is probably the case with many people. I remember my grandfather and grandmother, who filled me with affection and tenderness, with great love. The affection and tenderness is absolutely essential in wine-making. If the producer fails to put his heart, tenderness and affection in the process of wine making, the wine will not be good. I feel that the guardian angels of my grandparents follow me wherever I go, especially when I come to Velistsikhe. Grandmother Liza

veliscixis veranda

WaWis saxdeli

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batono zurab, Tqven aRadgineT deduleTSi e.w. `veliscixis veranda", romelic, ramdenadac vici, araCveulebrivi adgilia turistebis mosazidad.

was a philanthropist and God-fearing person. She liked to help

saerTod did mniSvnelobas vaniWeb Cems warsuls, albaT asea adamianTa umravlesoba... yovelTvis siyvaruliT vigoneb bebia-babuas, romelTac didi siTbo da siyvaruli datoves CemSi. es siyvaruli saWiroa meRvineobaSic. Rvinis mwarmoebelma sasmels Tu Tavisi siTbo ar Caayola, is kargi ver gamova. iseTi grZnoba maqvs, Cemi winaprebis mfarveli angelozebi mudam Tan damyvebian, amas gansakuTrebiT vgrZnob veliscixeSi Casvlisas. liza bebo TviTon qvelmoqmedi da morwmune adamiani iyo. is Turme mis gverdiT myof gaWirvebulebs _ nacnobs Tu ucnobs, yvelas erTnairi siyvaruliT exmareboda. amis Sesaxeb Cven mxolod misi gardacvalebis Semdeg gavigeT. sofeli mas did pativs scemda. sofels liza bebos saxelobis wyaro gavukeTeT. mis saxlSi ki Tavdapirvelad mindoda ubralod giguSa papas marnis aRdgena da ojaxisTvis qvevris Rvinis dayeneba, magram roca amis keTeba daviwyeT, roca gaCnda garkveuli monaxazebi da dizaini, gamiCnda gafarToebis ideac. am saqmeSi mezoblebic mxarSi amomidgnen. maT qvevrebi SemogvTavazes da, minda giTxraT, zogierT maTgans 100-wliani damRa aqvs. Semdeg, dasawyisSive, roca Cems erT-erT momaval inglisel partniorTan erTad Cavedi veliscixeSi, misi aRtacebuli saxis Semxedvare mivxvdi, rom es turistebisTvis ucxo da saintereso sanaxaoba iqneboda. nel-nela yvelaferi Tavidan daixata-daiwera, aSenda da es SesaniSnavi adgili `veliscixis veranda” gamovida, sadac momsvlelebs SeeZlebaT `originalSi~ naxon erTi lamazi qarTuli ojaxis kar-midamo, Tavisi marniT, sadac 40 tonamde qvevris Rvino eteva, sadegustacio darbaziT, WaWis saxdeli `zaotiT”, naRdi qarTuli purmariliTa da ganumeorebeli qvevris RviniT.

after her death. She was greatly respected in the village where

people in need, those who were around her; both strangers and acquaintances, always equally shared her care and attention towards others. We learned about that much later, we made and decorated the spring that carried her name. Besides, I decided simply to restore my grandfather Gigusha’s marani – the wine cellar in her house, in order to make kvevri wine for the family. However, when we first started to implement the idea and got acquainted with the initial sketches and designs I considered the idea of expansion. My neighbors offered their help in the form of pitchers – qvevri – some of the pitchers were older than 100 years. Later, when in the beginning of my business career I went to Velistsikhe with my future partner from Britain, I read it in the expression of the faces of my guests that the place could be attractive for tourists. Gradually everything was written, designed and built according to a new vision and today we have a wonderful place called “Velistsikhe Veranda”, where visitors can rest in a beautiful Georgian homestead with Marani that takes in as much as 40 tons of qvevri wine, a tasting room and chacha distillery. They can enjoy real Georgian bread and wine: the bread is baked in the yard in a national type of bakery; traditionally made brazier mtsvadi, and unique qvevri wine are all made in the same place. I’m very proud that the interest towards qvevri wine is gradually rising throughout the world. It is the second year since we began our sales of qvevri wine in several countries. This wine became especially popular in China. Can you imagine? One spoon for each Chinese person, and we are running out of qvevri wine! (Laughs) I think that all that I told you about Velistsikhe is a festival of Georgian spirit. To me it is important because I can share the warmth I’ve been given in the past, and bring it in present and future, sharing it with future generations and guests, spreading the word about our traditions, about where we come from and what roads we like to take.

mcxeTa

2012

minda siamayiT giTxraT, rom qvevris Rvinisadmi interesi msoflioSi TandaTan izrdeba. ukve meore welia qvevris Rvinos ramdenime qveyanaSi vyidiT. Cveni Rvino gansakuTrebiT mowonebiaT CineTSi. warmogidgeniaT, TiTo Cinelma TiTo ylupic rom gasinjos, amas ra qvevrebi eyofa (icinis) Cemi azriT, rac veliscixeSi xdeba, qarTuli sulis zeimia. CemTvis esaa warsulSi miRebuli siTbos awmyoSi gadmotana, raTa momaval Taobas da stumrebs davanaxoT, ra tradiciebis matareblebi varT, saidan movdivarT da ra gziT unda viaroT. Tu SeiZleba, oriod sityva gviTxariT kompaniis gegmebze, mis xvalindel dReze. am etapze mTel resursebs sawarmoo simZlavreebis ganviTarebas vaxmarT. am mizniT kaxeTis gzatkecilze, sofel patarZeulis SesasvlelTan, kompaniis kuTvnil teritoriaze, axal qarxanas vaSenebT, romelic Tanamedrove teqnologiuri xazebiT iqneba aRWurvili da mniSvnelovnad gazrdis Cvens teqnikur da sawarmoo SesaZleblobebs. amas garda, saqarTvelos uZveles dedaqalaSi, mcxeTaSi, romelic Cveni siamaye da salocavi adgilia, sruliad SemTxveviT, albaT esec RvTis wyalobaa, Cvenma kompaniam kargi adgili SeiZina. iq Tavdapirvelad gvindoda Cveni produqciis sadegustacio darbazis gaxsna turistebisTvis, magram TandaTan ufro meti movindomeT da 2013 wlis zafxulSi ukve vapirebT am obieqtis gaxsnas. pirvel sarTulze iqneba qarTuli Rvinis palata, sadac nebismier adamians saSualeba eqneba sxvadasxva qarTul Rvinoze, brendsa da WaWaze ramdenime enaze amomwuravi informacia miiRos. iqve iqneba Cveni produqciis dagemovnebis SesaZlebloba. sardafSi ganTavsdeba marani. qvevrebSi Caiwureba Rvino, meore sarTulze iqneba Rvinis restorani _ Rvinis gurmanebisaTvis, qarTuli da evropuli samzareuloTi, mayaliT, ToniT. xolo

mcxeTAa

2013

PLEASE, TELL US A FEW WORDS ABOUT THE FUTURE OF YOUR COMPANY As I have already mentioned, at this stage we refrain from expanding our market geographically. Instead we use our resources to increase and gain the plant’s power. With that in mind we are building a new plant on the territory that our company owns on the Kakhetian Highway, near the entrance in the Patardzeuli village. The new factory will be equipped with modern assembly lines, significantly increasing the potential of our output. Moreover, it is a well known fact that Mtskheta is our pride and a holy place. That may be the sign of the Mercy of God – that purely by chance our company purchased a perfect territory in Mtskheta. Initially we wanted to open a taste room for tourists. However, as the saying goes, “the taste comes in eating”, and we decided to do more. We plan to open in summer this year and conceive it as a Georgian Wine Chamber where anyone can visit and will get detailed explanation in several languages - everything concerning various Georgian wines, brandy and chacha. The tasting will be free… there will also be qvevri wine in special marani cellar. On the second floor we’ll have a wine restaurant for wine gourmets and we plan to offer both Georgian and European food. Another attribute will be a special brazier and a national bread bakery – tone. The third floor will accommodate “Mtskheta Veranda”, with a splendid view on Mtskheta women’s monastery and Samtavro church. Generally, the Georgian Wine Chamber will represent the center of Georgian traditions and culture, where guests will be able to taste great dishes and rest spiritually! DEAR ZURAB! FOR A PERSON WITH THE AMOUNT OF ENERGY THAT YOU HAVE, IT WOULD BE UNBELIEVABLE TO STOP WITH YOUR ACHIEVEMENTS IN EASTERN GEORGIA ALONE! You are right! We plan to revive Gurian vine sorts in Askana, a beautiful village in Guria, where I’m from. The success of

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mesame sarTulze _ `mcxeTis veranda”, araCveulebrivi xediT, romelic mcxeTis dedaTa monastersa da samTavros taZars gadahyurebs. Cveni survilia, es nageboba qarTuli tradiciebisa da kulturis centrad iqces, sadac SesaZlebeli iqneba stumrebma qarTuli samzareuloc daaWaSnikon da sulieradac daisvenon. uaxloes droSi vgegmavT Cems mSobliur askanaSi, guriis am ulamazes sofelSi, guruli vazis jiSebis aRorZinebas. wels CemTvis aRmoCena gaxda `Cxaveris~ warmateba. rogorc amboben, Cveni gvari pirdapir aris dakavSirebuli vazis am jiSTan, yovel SemTxvevaSi, fuZe erTi gvaqvs `Cxa”, rac vazs ukavSirdeba. wels pirvelad CamovasxiT TeTri da bunebrivad vardisferi Cxaveri, romelmac someliebis umaRlesi Sefaseba daimsaxura. am Rvinos Cemi didi winapris, anTimozis pativsacemad `CxaiZis Cxaveri” daavrqviT. amas garda, sxva guruli jiSebis aRorZinebasac vapirebT, magaliTad, arsebobs jiSebi _ `jani~, `sakmiela~, sayovelTaod gavrcelebul azrs ki guruli `adesis~ (izabelas) Sesaxeb, romelic usamarTlodaa miviwyebuli, ar veTanxmebi, vTvli, rom is araCveulebrivi jiSia da misgan gansxvavebuli aromatis produqciis miReba SegviZlia. gadavwyviteT, rom askanaSi Cemi didi babuis, anTimoz CxaiZis saxelobis marnis mSenebloba daviwyoT, mis bazaze ki guruli meRvineobis muzeumis gaxsna gvinda. es ramdenimewliani proeqtia da minda, rom iq guruli jiSebis Rvinis warmoeba aRorZindes da, rac aseve mniSvnelovania, dasavleT saqarTveloSi meRvineobis istoriis Sesaxeb eTnografiuli masalebi Segrovdes. es xom pirdapir ukavSirdeba Cvens istoriasa da tradiciebs. am muzeumSi ara marto Rvinis, aramed Caisa da mravalferovani guruli xilis salonic iqneba. iciT, rom guriaSi, magaliTad, marto tyemlis 20-mde jiSi arsebobs? zogierTs samkurnalodac iyenebdnen uZvelesi droidan moyolebuli. Tavdapirvelad muzeumSi gvinda aWara-guriis jiSebidan daviwyoT. ssrk-is dros marto rqawiTels eqceoda yuradReba, gegmebis Sesasruleblad sWirdebodaT, magram danarCen 500-mde jiSis yurZens ra vuyoT, saqarTvelos regionebSi rom xarobda da bevri maTgani ukvalod daikarga. Cveni valia, nabij-nabij aRvadginoT es uZvelesi simdidre, amisaTvis sanerge meurneobebi unda Seiqmnas, saidanac mosaxleobas ufasod daurigdeba nergebi venaxebis gasaSeneblad. amasTan aucilebelia saxelmwifomac daiwyos ufaso programebis ganxorcieleba soflis dasaxmareblad. am mamuliSvilur saqmeSi Cveni kompaniac miiRebs monawileobas. Gven gvesmis, es erTi da ori wlis saqme rodia, magram 8 000 weli Cvens teritoriaze mcxovreb mosaxleobas genebSi aqvs gamjdari

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“Chkhaveri” wine was a total surprise for me. Our family name is directly connected, so to speak, with the Chkhaveri vine; the stem of the word is similar, - “Chkha”, which is derived from vine. This year we bottled the white and natural pink Chkhaveri wine for the first time. It earned the highest rating from sommeliers. We called the wine “Chkhaidze Chkhaveri” after my ancestor Antimoz. There are other sorts of Gurian vines that we plan to revive: one of them is “Janis”; as for the “Odessa” or Isabella sort, I don’t agree with the widespread unflattering opinion – this sort is unfairly neglected. I believe it’s a remarkable sort and we can have a different aroma wine from it. We decided to build a marani under the name of my great grandfather Antimoz Chkhaidze in Askana. We want to open a Gurian wine museum on its basis. The project requires several years. I want to revive the production of Gurian sorts of wines and collect ethnographic material about the history

of wine-making in the western Georgia. This is directly related to our history and traditions. The museum will host the wine salon, the tea salon, and the salon of various fruits that yield remarkable high level alcohol. To bring an example, there are about 20 sorts of wild plums only in Guria. Many sorts were used for medicinal purposes from the ancient times. We plan to start first with the sorts that grow in Adjaria and Guria. During the Soviet period only Rkatsiteli sort was encouraged, to grow in Georgia in order to fulfill the state plan, but what about the other 500 vine sorts that grow in different regions of Georgia? Alas, many of these sorts have been lost without trace. It is our debt to restore step by step that ancient riches, create sapling farms that will distribute saplings to population free of charge in order to be cultivated in vineyards. The government has already started the implementation of free programs to help the village. Our company plans to take part in this undertaking of patriotic significance and value. This

venaxis movla da Rvinis dayeneba da Cveni valia, Svilebs davutovoT is saganZuri, rac mdidari, RvTivkurTxeuli bunebisa da winaprebisgan memkvidreobiT gvergo. Cems xvalindel dRed mimaCnia Cemi Svilebi: aleqsandre, nikolozi da konstantine. jer ar vici, romeli ra gzas da profesias airCevs, Tumca sandro ukve KTW-s TanamSromelia da Cveni produqcia warmatebiT waradgina kidec CexeTis Rvinis gamofenaze. mas gadawyvetili aqvs binznesis Seswavla da am mizniT niu iorkis universitetSi saswavleblad miemgzavreba. nikolozi amerikuli akademiis mecxre klasis moswavlea, xolo konstantine meore welia kavkasiis frangul skolaSi swavlobs. darwmunebuli var, romelime aucileblad gaagrZelebs ojaxis tradicias da Cvens bizness Rirseulad Caudgeba saTaveSi.

is not a matter of one or two years, but our nation has vine culture and wine-making skills in its blood for 8,000 years. That is our paramount duty! We have to pass this treasure to our children, transmitting to them everything that this rich, God blessed nature - and our ancestors left to us as an inheritance. The future the company and me is my children: Aleksander, Nikoloz and Konstantin. I donâ&#x20AC;&#x2122;t know yet what type of career will they choose, but Sandro already works for KTW and has successfully presented our production on Wine Expo in Czech Republic. He decided to study business administration and starts his higher education in the New York University. Niko is freshmen at The American Academy of Tbilisi, while Koko is in the second class at Caucasian French School. I am sure that one of them will proudly continue family tradition and will worthily lead the business to the future.

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KTW -s produqcia sazRvargareT

KTW PRODUCTS ON THE FOREIGN MARKET

qarTul Rvinos mravalsaukunovani istoria aqvs. gasul saukuneSi Cvenma Rvinom aRiareba moipova saerTaSoriso arenazec. miuxedavad amisa, 2004 wlamde nawarmis 80 procenti ZiriTadad ruseTis bazarze iyideboda.

The history of Georgian wine goes back many centuries. In the last century the Georgian wines were recognized internationally. Despite that, as much as 80% of our wine was sold predominantly on the Russian market until 2004.

2006 wels ruseTma qarTuli Rvinis ruseTSi Setanaze embargo daawesa. es rTuli da gardamtexi momenti iyo mTlianad qarTuli Rvinis mrewvelobisTvis. magram dRes ukve Tamamad SegviZlia vTqvaT, rom swored am akrZalvis Sedegad bevr qveyanaSi gaicnes da pirvelad gaiges qarTuli Rvinis gemo.

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qarTvel meRvineebs dasavleTis gajerebuli bazrebis aTviseba mouwiaT, sadac didi konkurenciaa da produqciis xarisxia ganmsazRvreli. miuxedavad imisa, rom dRes saqarTvelos sazRvargareT imis mesamedi produqcia gaaqvs, rac 7 wlis win ruseTSi gahqonda, qveynis mogeba Rvinoproduqtebis eqsportidan ar Semcirebula! kompania KTW maRalxarisxovani alkoholuri sasmelebis

In 2006, Russia introduced an embargo on Georgian wines, which was a very difficult moment and the turning point for the whole Georgian wine industry. It is also true that today, because of the banning, the Georgian wine was introduced to many other countries for the first time. Georgian wine-makers were forced to develop oversupplied western markets and get into competition there where the quality of the product was decisive and critical for its sales. Despite the volume of the foreign exports being three times as low compared to the volume of exports to Russia 7 years ago, the countryâ&#x20AC;&#x2122;s revenue The company KTW is one of the largest producers of high quality alcohol products in Georgia. The export of produce amounts to 95% of the whole output. The companyâ&#x20AC;&#x2122;s

erT-erTi umsxvilesi mwarmoebelia saqarTveloSi. misi eqsportis wili mTlianad warmoebuli produqciis 95%-s Seadgens. kompaniis asortimenti mravalferovania. Cven vawarmoebT, rogorc qarTul klasikur Rvinoebs, rogorebicaa: qinZmarauli, axaSeni, xvanWkara, winandali, mukuzani, agreTve iSviaTi yurZnis jiSebidan damzadebuls, rogorebicaa: Cxaveri, Cinuri, colkouri, cicqa da sxv. boTlis Rvinis garda kompania novatoria Rvinis namdvil Tixis WurWelSi Camosxmis saqmeSi. TiToeuli WurWeli xeliT mzaddeba da originaluri dizainiTa da formiT gamoirCeva. ruseTis bazris gaxsnam kompanias axali perspeqtivebi dausaxa, Zveli tradiciebis gaTvaliswinebiT. wels Cvenma produqciam akreditacia gaiara ruseTis `rospotrebnadzorSi~ da ruseTis bazarze dauSves. es mniSvnelovnad gazrdis kompaniis saeqsporto potencials. aRsaniSnavia, rom kompaniis kaxuri brendis eqsporti yovelwliurad izrdeba. magaliTisT-

assortment is considerable as well. We produce classic Georgian bottle wines such as: Kindzmarauli, Akhasheni, Khvanchkara, Tsinandali, Mukuzani, as well as relatively rare sorts of wines, produced from grape sorts such as: Chkhaveri, Chinuri, Tsolikauri, Tsitsqa, and others. Apart from the bottled wine, the company pioneers the output of the wine, which is bottled in genuine clay carafes. Each jar is handmade and has original design and shape. The unbeaten products of the company are the “Old Kakheti” brandies of various aging, highly popular among consumers. One of our strategically important markets is Ukraine, where in the last 5 years our brandy “Old Kakheti” has been a sales leader among other imported brandies. That is a notable success. The company also produces 5 types of Georgian chacha following the consumer demand: classic, tarragon, as well as honey, orange and lemon flavored chacha. All of the above types are gaining popularity among consumers; also, taking into account the old traditions, the product is expected to reach promising positions on the Russian

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vis: 2010 wels warmoebis moculobis zrdam wina welTan SedarebiT Seadgina 50%, 2011 wels _ 80%, xolo 2012 wels sarekordo niSnuls _100%-s miaRwia.

produqcia gagvaqvs aseve evropisa da aziis 15 qveyanaSi. Cveni produqciis momxmarebelTa Soris, pirvel sameulSi, ukrainasTan erTad arian belorusia da yazaxeTi. aseve matulobs gayidvebi CineTSi, baltiispireTis qveynebSi, inglisSi, germaniaSi, honkongSi, taivanSi... bolo wlebSi izrdeba interesi kaxuri teqnologiiT dayenebuli naturaluri qvevris Rvinoebis mimarT iseT bazarze, rogoricaa CineTi da sxv. lela CxeiZe, eqsportisa da lojistikis departamentis ufrosi

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market if the latter will open for Georgian alcohol products. It must be mentioned that the exports of the company’s Kakhetian brandy are growing each year. To bring an example, the volume of the 2010 output is increased by 50% compared to the previous year; in 2011 the output was increased by 80% and in 2012 it was increased by the record 100% compared to the previous year. Our products are exported to 15 countries of Europe and Asia. The top three importers of our products, along with the Ukraine, are Belarus and Kazakhstan. The sales in China, Baltic states, UK, Germany, Hong Kong and Taiwan are also on the rise. The producta of our Company have been accredited in the Russian “Rosspotrebnadzor” Commission as a result of which the Company has been admitted to the domestic market that will significantly increase the capacity of our exports. During the last years, the interest towards natural qvevri pitcher wines made according to Kakhetian technology has been rising in the Chinese market which has also a particular significance due to its scope and dimensions. Lela Ckheidze Export Manager

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Cemi pirveli gamofena kompania `kaxuri tradiciuli meRvineoba~ did yuradRebas uTmobs saerTaSoriso konkursebsa da gamofenebSi monawileobas, radgan msgavsi RonisZiebebi saukeTeso saSualebaa kompaniisa da produqciis cnobadobis amaRlebisaTvis saerTaSoriso doneze. gasul wlebSi kompanias araerTi jildo aqvs miRebuli iseT prestiJul gamofenebsa da konkursebSi, rogorebicaa: `dekanteri”, `dekanter-azia”, `provaini”, `hong kongis Rvinisa da spirtiani sasmelebis saerTaSoriso konkursi”, `teravino” da sxv. kompaniaSi TiToeuli gamofenisTvis yovelTvis gansakuTrebulad vemzadebiT. mTeli gundi CarTulia wina sagamofeno procesSi, vamzadebT sareklamo masalebs, bukletebs, flaerebs da sxvadasxva sasuvenire erovnul produqcias, romelic yovelTvis didi mowonebiT da moTxovniT sargeblobs stumarTa Soris. yovelTvis memaxsovreba Cemi pirveli mivlineba _ hong kongis Rvinisa da spirtiani sasmelebis saerTaSoriso gamofenaze, rodesac hong kongSi mivlinebiT wavedi. maxsovs, rogor vemzadebodi _ kompaniaSi Rvinis degustaciisa da qarTuli vazis jiSebis Sesaxeb specialur treningebs gavdiodi, da rogori enTuziazmiT viyavi savse, roca Cavedi. bazari, adgilobrivTa gemovneba da interesebi winaswar mqonda Seswavlili, vicodi, rom hong kongi CineTisgan bevrad gansxvavdeboda, magram aseT sxvaobas namdvilad ver warmovidgendi. hong kongi bevrad ufro ganviTarebuli, daxvewili, lamazi da evropuli damxvda. xalxic RvinoSi bevrad ukeTesad erkveoda, vidre iqamde megona.

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My first exhibition The company “Kakhetian Traditional Wine-Making” approaches the subject of international competitions and exhibitions very seriously. Events like that are considered the best opportunity to increase the recognition of the company and its produce on an international level. In the last years, the company has become an owner of a number of prizes in such prestigious exhibitions and competitions as: Decanter, Decanter-Asia, Prowine, Hong Kong International Competition of Wine and Alcohol Beverages, Terra Vino, etc. The company always makes special preparations for each exhibition. The whole team gets involved in the process as they create advertising material, booklets and flyers. The different national products, which are offered as souvenirs, are always in demand and highly popular among the guests of the exhibition. I will always remember my first exhibition – the Hong Kong International Competition of Wine and Alcohol Beverages, as I went to Hong Kong on a business trip. I remember my preparing activities. I went through special Company trainings, had to learn a lot about wine and Georgian vine sorts; I was full of enthusiasm when I arrived in Hong Kong. I had preliminarily studied the market, including the tastes and interests of the local population. I knew that Hong Kong was completely different from China, but I couldn’t have imagined that the difference would be so radical. Hong Kong was much more developed, refined and beautiful, much more European than I had anticipated. When it came to the issue of wine the people turned out to be even pickier then I previously thought. I arrived at the exhibition center an hour earlier. I wanted

sagamofeno centrSi erTi saaTiT adre mivedi, rom stendi moemewesrigebina, yvelaferi maqsimalurad unda Semesrulebina, Tan meamayeboda, rom sami dRe me unda vyofiliyavi Cemi qveynis da Cemi kompaniis erTaderTi warmomadgeneli da TiTqos daRlasac ver vgrZnobdi. pirvelma dRem Zalian swrafad da SeumCnevlad Caiara. imave saRamos hong kongis Rvinisa da spirtiani sasmelebis konkursSi monawile kompaniebisTvis specialuri vaxSami imarTeboda. am saRamoze 2013 weli qarTuli Rvinis wlad gamoacxades da saerTaSoriso donis Rvinis eqspertebma xazgasmiT aRniSnes qarTuli Rvinis gemovnuri Tvisebebisa da misi popularobis zrdis Sesaxeb. am RonisZiebaze unda gamarTuliyo monawileTa dajildoebac. Cems sixaruls sazRvari ar hqonda, rodesac gamocxadda, rom eqvsi medliT dagvajildoves rogorc Rvinis, ise maRalalkoholur sasmelebisTvis, rogorebicaa brendi da WaWa, kompaniis brendi `Zveli kaxeTi~ 5-wliani daZvelebiT da premium WaWa dajildov-

da brinjaos medliT, aseve brinjaos medali ergo safirmo Rvinoebs qalbatonebisaTvis _ `rozesa~ da `qvevris rqawiTels~, xolo 2009 wlis mosavlis `mukuzani~ vercxlis medalosani gaxda. garda amisa, brinjaos medliT dagvajildoves adgilobriv kerZebTan Rvinis Sexamebis kuTxiT. sakmaod warmatebuli gamodga gamofenis samive dRe adgilobrivi importiorebis simravliT, kontaqtebis gacvliT, molaparakebebiT. CemTvis Zalian sasiamovno iyo, rom Tavad vizitorebs ukve hqondaT warmodgena qarTuli Rvinis Sesaxeb, isic icodnen, rom saqarTvelo Rvinis samSobloa da TviTon eZebdnen qvevris Rvinos. Cveni kompaniis mier warmodgenili qvevris rqawiTeli - `veliscixis veranda~ didi mowonebiT sargeblobda iqidan gamomdinare, rom specialuri teqnologiiT mzaddeba da

to make sure the expo booth was in order as everything had to be a 100% ready. I was proud that I was the sole presenter of my country and the company. For the next three days I did not feel tired. On the first day, everything was very fast and quiet. A special dinner for the companies that participated in the Hong Kong Wine and Alcohol Beverages Exhibition was planned in the evening, during which the year 2013 was declared a year of the Georgian wine. In addition, a group of international wine experts underlined the taste qualities of Georgian wine and praised its rising international popularity. The participants of the exhibition were awarded prizes. I was overjoyed when I learned that our company was awarded six medals, which were given for wine and products with high level of alcohol – such as our brandy and chacha. The company’s brandy “Old Kakheti”, of 5 years of aging, along with its premium chacha was given bronze medals. Another bronze medal was given to the company’s specialty ladies’ wine “Rose” and “Kvevri Rkatsiteli”. The 2009 Mukuzani received a silver medal. Apart from that we were given the bronze medal for our wines’ compatibility with the local dishes.

All three days of the exhibition were quite successful from the point of view of the number of local importers present at the exhibition, contacts exchange and the agreements achieved. To me it was very delightful that the exhibition visitors had prior knowledge of Georgian wine; they knew that Georgia is a homeland of wine and they were expressing their interest towards qvevri wine. Due to the fact that they were prepared with the special technology that allowed reducing the content of harsh tannin, the qvevri wine Rkatsiteli and “Velistsikhe Verandah” were relatively easier for foreign consumers to appreciate and received considerable acclaim. Another discovery was that the exhibition visitors had already heard about the Georgian chacha and, however surprising it may seem they found its taste quite agreeable and pleasant. The company produces five types of chacha: honey, walnut, grape and tarragon flavored chacha. The last one, tarragon

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qvevrisaTvis damaxasiaTebeli mZafri tanini ar aqvs, amitom ucxoeli momxmareblisaTvis advili dasagemovnebeli da misaRebia. isic aRmoCena iyo, rom qarTuli WaWis Sesaxeb icodnen da, raoden gasaocaric unda iyos, maTTvis es gemo sakmaod sasiamovno aRmoCnda. kompania xuTi saxeobis WaWas awarmoebs, esenia: WaWa klasikuri da Taflis, kaklis, yurZnisa da tarxunis aromatiT. swored es ukanaskneli _ WaWa tarxunis aromatiT _ udidesi mowonebiT sargeblobda. moswondaT misi feri, gansakuTrebuli gemo da aromati. sami dRis ganmavlobaSi xalxis nakadi ar wydeboda, aRfrTovanebas ver malavdnen qarTuli kulturisa da qarTuli Rvinis mimarT. stendic Sesabamisad iyo gaformebuli, warmodgenili gvqonda Cveni kompaniis savizito baraTi _ Rvino Tixis WurWelSi. xelnakeTi Tixis silamaze da siZvele arc erT gamvlels ar tovebda gulgrils, iqve iyo sakoleqcio WaWisa da qarTuli brendis nimuSebi, Tixis patara sasuvenire WurWeli, bukletebi, romlebic rogorc vizualurad, ise Sinaarsobrivad, imdenad mravalferovania, rom mnaxvelis guls Tvalis erTi SevlebiT igebda da maTzec didi moTxovnileba iyo. es dReebi, romelTac Cvens kompanias kidev erTi saerTaSoriso aRiareba moutana, arasodes damaviwydeba. eka xmiadaSvili, eqsportis menejeri

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chacha, was most appreciated as people liked its tint, special taste and aroma. The flow of visitors unable to conceal their admiration of Georgian culture and wine has not receded in all three days. The expo booth was decorated accordingly. The wine in clay carafes â&#x20AC;&#x201C; a visiting card of our company, left no visitor unaffected as they admired the handmade old clay jars. There was a great demand for the specimens of collection chacha and Georgian brandy, various small clay jars and booklets. Informative and rich in visual content, the booklets were also varied and diversified and gained the hearts of visitors at first sight. I will never forget these days that brought our company yet another international recognition.

Eka Khmiadashvili Marketing Manager

KTW da adamianuri resursebis marTva XX saukunis manZilze mrewvelobis swraf aRmavlobasTan erTad marketologebi Sromis motivaciis sakiTxebis Seswavlas cdilobdnen: ra aiZulebT adamianebs Tavdauzogavad imuSaon? azri imTaviTve orad iyo gayofili. erTni fiqrobdnen, rom ZiriTadi motivi gare faqtoria (skineri, teilori), anu motivacia gamowveulia waxalisebisa da dasjis meTodebis gamoyenebiT. saukunis meore naxevarSi ki win wamoiwia abraham maslous e.w., Sida faqtorebis mniSvnelobam, anu Sromis nayofierebaze moqmedebs, adamianis Sinagani bunebidan gamomdinare, moTxovnilebebis dakmayofilebis motivi, rac adamianTa kulturuli donis amaRlebasTan erTad ufro mniSvnelovani xdeba, gansakuTrebiT Tanamedrove maRalteqnologiur sazogadoebaSi. korporatiuli filosofiis Teoriidan gamomdinare, personalTan urTierTobis ZiriTadi principebia: 1. pativiscema 2. aRiareba 3. xmis ufleba 4. waxaliseba da 5. Sida da gare komunikaciebis arseboba. kompaniis xelmZRvanelobam es principebi unda gaiTvaliswinos personalTan harmoniuli urTierTobis misaRwevad.

KTW AND HUMAN RESOURCE MANAGEMENT In the 20th century, in the atmosphere of rapid industrial development, market specialists were trying to study the questions of labor motivation: what makes people work selflessly? The opinion was split from the beginning. There was a group that believed that the major motivator was an outside factor (Skinner, Tailor), or, to put it other way, they believed that the motivation depends on the use of methods of encouragement and punishment. From the middle of the 20th century, however, Abraham Maslow’s theory of inner factors came to the foreground, according to which the productivity of labor depended on a person’s inner motivation to satisfy the needs; this principle gained the importance with the increase of the people’s level of culture, especially in a modern highly technological society. According to the theory of corporate philosophy, the major principles of the relationship with the staff are: 1) respect 2) recognition 3) voting right 4) encouragement 5) availability of inner and external communication. If they wish to achieve harmonious relations with the personnel, the company’s management should take this code into consideration. The management of KTW strives to observe the above-

KTW-s xelmZRvaneloba cdilobs kadrebTan urTierTobis zemoCamoTvlili principebis dacvas da did mniSvnelobas aniWebs axali kadrebis mozidvas, aRzrdasa da marTvas. gasuli saukunis muSaxelisagan gansxvavebiT, dRes kompaniaSi modian Tanamedrove informaciuli teqnologiebiT aRWurvili axalgazrdebi, romlebsac adgilze Zveli, tradiciuli codniT aRWurvili profesionali kadrebi (gansakuTrebiT meRvineobaSi, mevenaxeobaSi, marketingSi da sxv.) xvdebaT. kompaniis xelmZRvanelobis amocanaa, axalgazrdebisaTvis profesiuli codnis rac SeiZleba swrafad da maqsimalurad gadacema. kadrebis mozidvasa da marTvas xelmZRvanelobs HR -(adamianuri resursebis) menejeri. igi tenders acxadebs vakantur adgilebze, masve evaleba kandidatebis SerCeva, maTTan gasaubreba da Semdgom xelmZRvanelobasTan wardge-

mentioned principles of relationship with the staff and attaches great importance to attracting, training and managing of the new professionals. Unlike the workers in the previous century, today the company attracts young people that are at ease with modern information technologies. As new employees will meet the professional personnel, who are armed with traditional knowledge (especially in wine-making, viticulture, marketing, etc.) the mission of the company management is to assist the prompt transmission of the professional knowledge to the young employees. The attraction and management of personnel is led by the HR (Human Resource) Manager. The HR Manager announces the tender on vacant positions, interviews and selects job applicants and introduces them to the management. The following are the basic requests set for the new personnel: professionalism, appropriate experience, recommendation and previous record of labor. If the applicant plans to move from

na. axali kadrebis mimarT wayenebuli ZiriTadi moTxovnebia: profesionalizmi, Sesabamisi gamocdileba, rekomendacia, ganvlili SromiTi gza da, rac mTavaria, pasuxismgeblobis grZnoba. Tu konkursanti sxva, monaTesave profilis kompaniidan apirebs gadmosvlas, kolegialuri eTikidan gamomdinare KTW-s xelmZRvaneloba mis kolegebs ukavSirdeba.

another company of the related profile, the KTW manage-

axalbeda TanamSromels samsaxurSi miRebisTanave garkveul jgufs amagreben, raTa

own input the new vision. The employees are acquainted with

ment will contact the applicantâ&#x20AC;&#x2122;s colleagues on the assumption of collegiate ethics. From the moment of employment the new employee will be attached to a specific unit of the members of staff in order to get used to the advantages of a group-work: to receive accumulated experience from the colleagues and provide its the companyâ&#x20AC;&#x2122;s structure and undergo both specific and gen-

igi Tavidanve mieCvios jgufuri muSaobis upiratesobas: miiRos dagrovili gamocdileba kolegebisgan da Tavadac SeZlebisdagvarad Seitanos axali xedva saqmeSi. TanamSromels acnoben kompaniis struqturas, utareben sxvadasxva trenings, rogorc viwro saqmianobaSi, iseve zogadad: meRvineobaSi, marketingSi da sxv. kompania mravali saxis produqts uSvebs da axlad mosuls yvela saxeobis produqciis maxasiaTeblebis gacnoba uwevs.

eral trainings in wine-making, marketing, etc. The company produces the assortment of goods and the new employees will have to familiarize themselves with the characteristics

of each type of product. One of the bases of success of the company lies in the existence of modern electronic information (IT) technologies, as well as the access to sources of external and internal information, which are directed by the electronic

kompaniis warmatebis erT erTi safuZvelia Tanamedrove eleqtronuli-sainformacio IT teqnologiebis arseboba, gare da Sida informaciis mopovebis SesaZlebloba, romelsac el-komunikaciebis menejeri warmarTavs. KTW-s yvela TanamSromeli aRWurvilia kompiuteruli samuSao adgilebiT, romelic CarTulia eqstranetsa da internetSi. eqstranetis meSveobiT TanamSromels kavSiri aqvs kompaniis Sida monacemTa bazasTan, sxva TanamSromlebTan, xelmZRvanelobasTan, xolo swrafi internetis meSveobiT ki _ mTel msofliosTan. kompaniis Sida siaxleebis gasagebad kompaniaSi arsebuli feisbukis korporatiul gverdze sistematurad qveyndeba uaxlesi informaciebi misive cxovrebidan, romelic xelmisawvdomia yvela TanamSromlisaTvis. am gverdebze TanamSromels SeuZlia, rogorc gaecnos, aseve gamoTqvas Tavisi azri mimdinare movlenebis Sesaxeb. amgvari urTierTobebi demokratiuls da gamWvirvales xdis koleqtivis muSaobas. axal TanamSromlebs sistematurad xvdeba kompaniis xelmZRvaneli da interesdeba maTi problemebiT. Tuki TanamSromels ar gaaCnia profesiuli Cvevebi, magram sxva parametrebiT tenderis pirobebs (ganaTleba, sazrianoba da sxv.) akmayofilebs, mas eniSneba specialuri miznobrivi treningebi. jgufSi muSaoba da es treningebi damwyeb TanamSromels saSualebas aZlevs male gaerkves saqmis viTarebaSi, aimaRlos kvalifikacia da dazRveuli iyos Secdomebisgan. mas yvela saWirboroto sakiTxze SeuZlia qselis meSveobiT daxmareba sTxovos nebismier TanamSromels, xelmZRvanelobasac.

communications manager. The old style of work is a history with its bureaucracy and messengers running in all directions to different rooms. All employees of KTW have their own computerized working environment with the connection to both the extranet and the internet. Through

marTvis aseTi Tanamedrove meTodebis gamoyenebis gamo xangrZlivi TaTbirebis Catareba saWiro aRar aris. isini Secvala Sida el-konferenciebma, romelSic monawileoben mxolod uSualod konkretul sakiTxTan dakavSirebuli TanamSromlebi. aseTi eleqtronuli Tu pirdapiri komunikaciebiT axalmosul TanamSromels swrafad uyalibdeba korporatiuli loialobis grZnoba. amavdroulad kompania

the extranet the employees can access the company’s internal database, other employees and contact the management; using the fast internet they can connect to the whole world. The company is no longer in the need of the outdated anachronistic wall newspaper to share its internal news and instead, makes its corporate Facebook pages accessible to every staff member. These pages systematically publish the latest information concerning the company’s activities. The employees have access to those pages to get information and make their comments about existing events. The relationships of this sort make the work of the staff more democratic and transparent. The company leader systematically meets new employees, expressing his interest in their problems. If the employee lacks professional skills, but meets the conditions of the tender in other parameters (has proper education, is savvy, etc.) the company will assign to him/her special targeted trainings. These trainings and group work allow the beginner to familiarize with the matters quickly, improve the qualification and insure against errors. Using the communications net, the employee can ask for assistance from any other staff member, even from the management, for any issues of the day. The use of such contemporary management methods does away with lengthy conferences and allows replacing them with internal e-conferences, which connect only the concerned staff members who are working on specified issues. Being a part of such electronic or direct communications the new staff members quickly develop the sense of corporate loyalty. At the same time, the company encourages staff members’ initiatives, independent thinking and their right to express different opinion in every way possible. It entrusts them with responsible tasks while leaders of sub-units are controlling

cdilobs yvelanairad waaxalisos TanamSromelTa iniciativa, damoukidebeli azrovneba, gansxvavebuli azris gamoTqmis SesaZlebloba, andobs maT sapasuxismgeblo davalebebs, amasTan qvedanayofebis xelmZRvanelebi gzadagza akontroleben samuSaos Sesrulebis xarisxs. zemoT CamoTvlili marTvis meTodebi daner-

the quality of the work on the go. The abovementioned methods of management are implemented in both the company’s management and in the production management, while the latter does not share the same territory with the administration. The following chart presents the structure of “Kakhe-

gilia rogorc menejmentSi, aseve warmoebis marTvaSi, warmoebisa, romelic teritoriulad daSorebulia administracias. sqemaze (gv.27) moyvanilia `kaxuri tradiciuli meRvineobis~ struqtura. kompanias marTavs generaluri direqtori. mmarTvelobis donezea ganTavsebuli sakonsultacio uxucesTa sabWo, romelic Sedgeba sxvadasxva profesiis warCinebuli specialistebisagan da xelmZRvanels kompaniis marTvaSi, axali produqciis SemuSavebaSi exmareba. maT sistematuri kontaqtebi aqvT uSualod KTW-s TanamSromlebTan, romelTac konsultaciebs uweven maT saqmianobasTan dakavSirebul sxvadasxva sakiTxze. kompania Sedgeba calkeuli qvedanayofebisagan: administracia: buRalteria, sagegmo-safinanso, adamianuri resursebisa da eleqtronuli komunikaciebis ganyofilebebi. eqsportis ganyofileba: gayidvebis ganyofileba, romelic dayofilia gare da Sida gayidvebad. am qvedanayofebSi gamoyofilia jgufebi, romlebic sxvadasxva mimarTulebasa da qveynebze muSaoben. am samuSaos warmarTaven gayidvebis menejerebi, romlebic iyofian eqsportis da Sida gayidvebis menejerebad. lojistikis menejerebi momaragebisa da transportis sakiTxebs marTaven, xolo departamentSi arsebuli marketingis menejerebi muSaoben kompaniis marketinguli komunikaciebis Seqmnaze, rogorebicaa: axali produqciis dizaini, etiketebi da kontretiketebi, bukletebi, banerebi da sxv. el-komunikaciebis menejeri xels uwyobs kompaniis internetis da eqstranetis gamarTul muSaobas da korporatiuli saitis: www.ktw.ge aqtualizebas. warmoeba: sawarmoo da teqnologiuri ganyofilebebi kvalificiuri inJiner-teqnikuri personaliT, romlebic sawarmoo danadgarebs uvlian, maT rTvlisaTvis amzadeben. sawarmoo ganyofileba or nawilad iyofa: Rvinis warmoeba da maRalalkoholuri sasmelebis ganyofileba. ganyofilebis menejerebi uZRvebian mravalferovani produqciis Camosxmas, sawarmoo gegmebis Sesrulebas da Rvinomasalebis maragis Senaxvasa da movlas.

tian Traditional Winemaking”. The Company is managed by the General Director; on the managerial level is set the bearer of consulting statute, The Board of Elders. It consists of advanced specialists of various professions and provides assistance in management of the company and in the development of new products. They maintain constant contacts directly with the KTW staff that consult them on various issues related to the work. The Company consists of individual units: Administration includes: Office Manager, Accounting, Planning and Finances, Human resources, and Electronic Communications Department Export Department includes: Office manager, Sales department – divided into department of Foreign and Domestic sales; these sub-units imply the groups that work in different ways and to different countries. The sales work is led by the Sales Managers that are divided into managers of Export – and Domestic Sales. The Logistics

gamoSvebuli produqcia, iseve rogorc nedleuli, sistematurad mowmdeba xarisxis laboratoriaSi. SefuTvisa da eqspedirebis

managers supervise the issues of supply and transport, while

ganyofileba zrunavs produqciis saTanado SefuTvaze, Senaxvasa da eqspedirebaze, saeqsportod an adgilobriv bazarze gasatanad.

as: design of the new produce, labels and back labels, book-

gansakuTrebiT aRsaniSnavia kompaniis mcdeloba, xeli Seuwyos saqarTveloSi enoturizmis ganviTarebas. wels mcxeTaSi ixsneba aseTive saintereso obieqti `qarTuli Rvinis palata~. momavalSi navaraudevia Rvinis muzeumis mSenebloba guriis sofel askanaSi. `kaxuri tradiciuli meRvineoba~ dinami-

the Marketing Managers of the Department work on the creation of the marketing communications of the Company, such

lets, banners, and so forth. Manager of Electric Communications promotes the efficient work of the Company internet and extranet service â&#x20AC;&#x201C; and the actualization of the www.ktw. ge corporate site. Production includes: manufacturing and technology units, qualified engineering staff that monitor production plans and prepare it for the grape harvest. Production department consists of two parts: wine production and high-alcohol depart-

uri, mzardi kompaniaa, dasaqmebuli sxvadasxva profesiis adamianebiT, romelTac kompaniis erTguleba da siyvaruli aerTianebT. kargad

ment. The department managers supervise the bottling of a variety of produce, fulfillment of production plans and storage and maintenance of wine-materials. The produce output – along with the raw material is systematically checked at the quality laboratory. Department of packaging department and forwarding division deals with the issues of proper packaging, storing and forwarding for exporting - or for the internal market. The Company’s endeavor to promote the development of Vinitourism should be particularly noted. For this purpose the Company introduced the novelty in the form of so-called Tourist Verandahs that represent exceptional tourist facilities like wine marani wine cellar, the chacha home brewing distillery, tone – a bread oven, churchkhela dipping, brazier, and all the other attributes where the visitors can watch with their own eyes not only the rituals related to the winemaking but become a part of unique Georgian culture of wine consumption. At present the similar verandahs are in Velistsikhe and Mtskheta, and in the nearest future is planned its construction in the Gurian village of Askana, under the name of Askaneli Verandah – that will play at the same time the role of the west Georgian wine museum. “Kakhetian Traditional Winemaking” is a dynamic and growing Company with employees of various professions; they are united by the dedication and love of the company. The well built vertical and horizontal connections, along with the stimulation, good conditions of health insurance and good conditions of work, enables the management the optimal utilization of the essential wealth of any company – the human resources. Ilia Peradze Knight of Order of Honor

awyobili horizontaluri da vertikaluri kavSirebi, agreTve stimulirebis, janmrTelobis dazRvevisa da Sromis kargi pirobebi kompaniis xelmZRvanelobas saSualebas aZlevs optimalurad gamoiyenos TanamSromelTa resursi.

Member of the KTW Board of Elders

ilia feraZe Rirsebis ordenis kavaleri, KTW-s uxucesTa sabWos wevri

saqarTveloSi odiTganve iyo ganviTarebuli Rvinisa da sufris kultura. mefis karze yovelTvis arsebobda WaSnagiri (dRes maT somelieebTan aigiveben), romelic valdebuli iyo mefis yoveldRiuri saWmeli Tu sasmeli daegemovnebina, Seefasebina da mefisTvis mxolod amis Semdeg mierTmiaT. WaSnagiri mefis erTguli adamiani iyo, yovelTvis icoda mefis sasurveli Tu arasasurveli stumris daxvedris wesi. termini _ somelie XIX saukuneSi gaCnda da dakavSirebulia didi restornebisa da didi sastumroebis gaxsnasTan. es profesia arsebobda XIX saukunis bolomde. magram Semdeg evropaSi ekonomikuri krizisis gamo miviwyebas mieca. XX saukuneSi mrewvelobisa da didi qalaqebis ayvavebasTan erTad meRvineobis mimdevar mraval qveyanaSi am profesiam isev daiwyo momZlavreba. dRes arsebobs somelieTa saerTaSoriso asociacia (SemoklebiT ssa), romelic 40-mde wevrs iTvlis, amas garda, mTel rig asociaciis wevrobis kandidat qveynebs. sityva `somelies~ fuZe momdinareobs franguli sityvidan `somme/sommier~, ufro zustad ki provansulidan _ `saumalier~, da niSnavs adamians, romelic saurme pirutyvs (xarebs) uvlida, romlis meSveobiTac produqtebi da sasmelebi gadahqondaT. droTa ganmavlobaSi misi mniSvneloba transformirda da axla niSnavs adamians, romelic restoranSi sasmelebis serviszea pasuxismgebeli. profesia somelie ormagad sapasuxismgebloa radgan mas evaleba ara marto Rvinis kargad SeTavazeba, aramed misi xarisxis Sefasebac da sakvebis SerCevaze rekomendaciis micemac. someliesTvis mTavari Rvinis xarisxia.

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The culture of wine and feast - supra exists in Georgia since ancient times. The institute of chashnagiri – a wine taste examiner, synonymous to present-day sommelier, has always existed at the royal court. The person working as chashnagiri had to taste the everyday food and drinks of the king and it was only after their evaluation and tasting the food was approved. Chashnagiri was loyal to the king; in addition, the person of this profession knew how to meet and treat different guests – whether desirable and undesirable to the king. The term “sommelier” first appeared in the 19th century and is linked with the development of the big restaurants and hotels. The profession of sommelier existed until the end of the 19th century, though gradually it faded away because of the economic crisis in Europe. However, in the 20th century however, following the development of industry and revival of the big cities, the profession started to revive once again in the countries that had the institute of viticulture already developed. Today, the International Sommelier Association (ISA) includes 40 members and there are a number of candidate countries aspiring for the membership in the association. The stem of the word sommelier comes from the French “somme/sommier”, more exactly – from the Provencal “saumalier”, which means someone taking care of the bullock cart animals (bulls) that helped to transport products and drinks. The meaning of the word changed with time and today, the word stands for a person responsible for servicing the drinks in the restaurant. The profession is doubly responsible because a sommelier is in charge of both offering the wine appropriate for the occasion and assessing the quality of the wine, also giving the recommendations regarding the food that best suits any particular wine. Moreover, the main

Rvinisa da saWmlis Sexamebaze bevri Tqma da bevris dawera SeiZleba, Tumca arsebobs erTi martivi WeSmariteba _ gemovnebaze ar davoben. miuxedavad amisa, arsebobs kidev `etiketi~, anu Camoyalibebuli wesebi. yovelTvis arsebobs Rvinoebi, romlebsac SeiZleba sakvebi Seuxamo, magram iseTebic arsebobs, romlebisTvisac sakvebis SeTavseba aramc-

concern for the sommelier is the quality of the wine. One can say and perhaps also write extensively about the combination of wine and food, but there is one simple truth that says tastes differ, but there is also the “etiquette”. There are always those wines to that you can find the appropriate food for; but then again, there are such wines to which any attempt to choose the appropriate food is not only unacceptable but even unimaginable. These are the special, aged wines (10-20 years of aging and more) used only to savor. Wines like that have an exquisite, balanced taste, age tones and different color and aroma. For tasting, it’s very important to have the right kind of glass. Professional tasters are always very attentive to the quality and shape of the glass which they see as a precise instrument. Everything counts: the material of the glass, as well as the thickness of the glass, but overall – the shape of the glass has the decisive importance. For the wine, a goblet of thin glass is used most commonly. It is not customary to use thick or colored glasses. According

Tu miuRebeli, aramed warmoudgenelic ki aris, aseTi Rvinoebia, gansakuTrebuli, daZvelebuli Rvinoebi (10-20 wlis da meti xnis), es Rvinoebi mxolod siamovnebisTvisaa, maT aqvT daxvewili, dabalansebuli gemo, siZvelis tonebi, gansxvavebuli feri da aromati. yvelaze didi mniSvneloba Rvinis dagemovnebisas Wiqas eniWeba. profesionali degustatorebi Wiqis xarisxsa da formas did mniSvnelobas aniWe-

to the discovery made by the German glass producer Klaus Josef Riedel, the shape of the wineglass is extremely important for the organoleptic index of the wine. Riedel believed that the right type of glass allowed to fully appreciate the wine’s all positive qualities. As Roy Moorefield, a well-known wine critic put it; the shape of the glass is to correspond to the vine sort. Overall, some may find this type of detailed approach quite – or a little bit exaggerated, but all that was said has a scientific basis; it’s also known that the shape of the glass affects a number of different compounds in wine, such as, for instance, the aromatic compounds that make up the specific bouquet of wine, for instance. Moreover, in the wide neck glass the contact surface between the air and the wine is greater – compared to the contact surface between the air and the wine in the narrow neck glass, thus the process of oxidation of the aroma compounds as well as different other compounds goes faster than in the narrow neck glass; besides, by shaking the glass, the wine is dispelled quicker in the wide neck glass, freeing the aromatic compounds much more rapidly. Finally, all those elements are reflected in organoleptic data and indicators of the wine. The wine has a sacral meaning for Georgians and the habits of wine intake in Georgia are different from the habits observed in other nations. As the most experienced wine-makers in the world,

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ben. maTTvis Wiqa uzustesi xelsawyoa. yuradRebas aqceven masalas, romlisganac damzadebulia Wiqa, aseve kedlis sisqes, magram mTavari mainc formaa. Rvinis dasalevad gamoiyeneba Txeli, gamWvirvale SuSisagan damzadebuli Wiqa. sqelkedliani da feradi SuSis Wiqis xmareba miRebuli ar aris. Wiqis forma did gavlenas axdens Rvinis organoleptikur maCveneblebze, es aRmoCena minis mwarmoebel germanel ostats, klaus iozef ridels ekuTvnis. igi miiCnevda, rom sworad SerCeuli Wiqa Rvinis dadebiTi Tvisebebis srulyofilad SegrZnebis saSualebas gvaZlevs. Rvinis cnobili kritikosis, roi murfildis azriT, Rvinis Wiqis forma yurZnis jiSsac unda Seesabamebodes, sakiTxisadmi amdagvari midgoma zogierTs SesaZloa gadaWarbebuladac ki moeCvenos, magram yovelive amas mecnieruli axsna aqvs. aseve cnobilia, rom Wiqis forma gavlenas axdens RvinoSi arsebul sxvadasxva naerTze, rogorebicaa aromatuli naerTebi, romlebic Rvinis specifikur bukets warmoqmnian. ganier WiqaSi Rvinis haerTan Sexebis zedapiri ufro didia, vidre viwroyelianSi, amitom aromatuli da sxva naerTebis daJangva ufro swrafad warimarTeba, vidre viwroyelianSi, agreTve Wiqis datrialebiT ganier WiqaSi Rvinis gaqarva ufro swrafad xdeba, rac Rvinis aromatul naerTebs gacilebiT swrafad aTavisuflebs. yovelive es sabolood aisaxeba Rvinis organoleptikur maCvenebelze. qarTvelebisTvis Rvinos sakraluri mniSvneloba aqvs da misi smis ritualebi gansxvavdeba sxva xalxis Cvevebisgan. rogorc msoflioSi yvelaze gamocdili meRvineebi, iumoriT savse kaxelebi amboben, Rvinis smisas Tvali afasebs fers, cxviriT aRiqmeba aromatebi; piriT sinjaven gemos, xolo yuri rom ar daiCagros, Rvino Txel WiqebSi unda Camoisxas da Wiqis miWaxunebisas gaismeba sasiamovno wkriali. ase rom, Rvinis xarisxis Sefasebisas erTveba grZnobis yvela ZiriTadi organo. Rvinos amSvenebs gamWvirvale Txeli brolisagan damzadebuli zomieri moculobis fexiani nazi Wiqa, romelic misi moculobis 2/3-ze unda Seivsos. Rvino aris sasmeli, romelic saWmelSi arsebul uamrav gemosa da aromats wina planze wamoswevs, am-

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the Kakhetians having a splendid sense of humor, like to say: the eye appreciates the color; the nose senses the aroma; with the mouth, we appreciate the taste and in order that the ear isn’t left out, the wine should be poured in a thin glass, so that when we clink the glasses, the pleasant tinkling is heard. That said we can safely assume that all the major senses participate in the judgment of the wine quality. Speaking of glasses, wine is perfectly presented in thin, transparent and delicate Crystal goblets of moderate size that should be filled 2/3 of their maximum capacity. The wine is a drink that has an ability to underline the whole range of aromas and tastes that are present in food. It makes it possible to appreciate both tasty and tasteless food, as well as eat food that has no taste at all. As for the combination of wine and food, I want to give a few suggestions to the reader. Everyone knows that our tongue can distinguish four different tastes, as follows: sweetness, sourness, saltiness and bitterness. All these basic tastes are felt with the different parts of the tongue; for instance, the tip of the tongue is responsive to sweetness; the sourness is felt on the sides of the tongue, while the salty food is best appreciated with the middle part. As for the bitter taste, it is felt at the base of our tongue. On the other hand, the Japanese, based on their particular food, have “created” the fifth taste which they call “umami”. It is hard to define or to describe it, though it is closest to the taste of boiled mushrooms without any addition of salt or species. The Japanese use the word umami to refer to sea food. The wines of KTW vary and can satisfy the taste of any consumer. The company offers kvevri wines made with very old Kakhetian technologies. These wines went very well with the taste of umami and were greatly appreciated by the Japanese as well as Chinese consumers. It is useful to follow the basic and generally accepted rules of combination of wine with different kinds of food. The following examples are offered based on the assortment of wine produce of KTW. If your food is: Sour – use aromatic, rather sweet and low level acidity wine (for example, Manavi, Gurjaani, Chkhaveri White, Mukhrani Chinuri, White Riesling) Salty – the wine should be aromatic with a rich taste (for example, Sviri Tsitsqa, Tsageri Tsolikauri, Saperavi, Mukuzani) Sweet – use sweet wines, but not any sweeter than your food; the content of tannin should also be slightly higher (found in such wines as Kakhuri Muscat, Pink Chkhaveri semi sweet, Kindzmarauli, Khvanchkara, Roze) Umami – use less aromatic wines, dry wines, and tannin wines (such as Qvevri Rkatsiteli, Qvevri Saperavi, Mukuzani).

itom misi TanxlebiT saWmeli SeiZleba an Zalian gemrieli, an saSineli gemoTi, an sulac ugemuri mivirTvaT. rac Seexeba Rvinisa da sakvebis Sexamebas! amasTan dakavSirebiT somelieebi ramdenime rCevas gvaZleven. cnobilia rom adamians oTxi gemovnuri mgrZnobeloba aqvs: sitkbo, simJave, simlaSe da simware, oTxive ZiriTad grZnobas adamiani enis sxvadasxva nawilSi aRiqvams, magaliTad, sitkbos _ enis wverze, simJaves _ enis gverdebze, simlaSes _ enis centralur nawilSi, xolo simwares _ enis boloSi. Tumca iaponelebma, Tavisi sakvebidan gamomdinare, mexuTe SegrZneba Seqmnes, romelsac `umami~ ewodeba. es aris gemo, romelsac ver gadmoscem da verc aRwer (es gemo daaxloebiT moxarSuli sokosas hgavs, marilisa da saneleblebis gareSe). umamis isini uwodeben zRvis produqtebisgan damzadebul yvela sakvebs. KTW-s Rvinoebi Zalze mravalferovania da nebismieri gemovnebis momxmarebels akmayofilebs. amasTan kompanias aqvs uZvelesi kaxuri teqnologiiT dayenebuli qvevris Rvinoebi,

romlebic Zalze mouxda umamis gemos sakvebs da Cinelebisa da iaponelebis didi mowoneba daimsaxura. sasargeblo iqneba Rvinisa da saWmelis Sexamebis ZiriTadi wesebis gaTvaliswineba. amasTan gTavazobT Rvinoebis saWmelTan misadagebis ramdenime variants. Tu sakvebi aris mJave, Rvino unda iyos, aromatuli, motkbo, dabal mJaviani (magaliTad iseTi tipis Rvinoebi, rogorebicaa: manavi, gurjaani, Cxaveri TeTri, muxranis Cinuri, TeTri rislingi) mariliani sakvebis dros Rvino aromatuli da mdidari gemosi unda iyos. magaliTad, iseTi tipis Rvinoebi, rogorebicaa: sviris cicqa, cageris colikauri, saferavi, mukuzani. tkbil sakvebs uxdeba tkbili Rvino, magram misi sitkbo ar unda aRematebodes sakvebis sitkbos da mciredi tanini unda hqondes (magaliTad, iseTi tipis Rvinoebi, rogorebicaa: kaxuri muskati, vardisferi, naxevrad tkbili Cxaveri, qinZma-

However, there are exceptions to the rule as well: the bitter food makes the white wine taste sweeter; as for the red wine, it makes it bitterer and dryer. In general it is quite hard to find the right wine for food of bitter taste. Apart from that, there are undisputed laws, such as: Fish and seafood tastes best with dry white wines: Manavi, Gurjaani, Chkhaveri White, Mukhrani Chinuri, White Riesling, Tsinandali; For breakfast, use white dry, semi dry and pink wines, such as: Sviri Tsitsqa, Tsageri Tsolikauri, Saperavi Rose and Rose (May Rose Flavored). For food and salads that are prepared with the white meat, use white dry wines such as: Manavi, Chkhaveri White, Sviri Tsitsqa and Tsageri Tsolikauri. For the Asian cuisine, use: Pink Dry Chkhaveri, Saperavi Rose and Rose (May Rose Flavored). For beef and mutton - use red wines: Qvevri Saperavi, Saperavi, and Mukuzani; With fruit and desert use white and red semi dry,

semi-sweet, sparkling and fizzing wines, such as: Muscat, Kindzmarauli, Pink Chkhaveri, and Galaktioni Reserve. The principle of combination of wines and different foods was established as the result of many years of practice. But I would like to remind the reader that tastes differ, and there are always exceptions. As for other recommendations, choosing the optimal temperature for wine is important. This allows wine to give off its taste qualities, bouquet and aroma in the best way possible. Choosing proper temperature for wine depends on the grape sort, the region the wine comes from, and the type of wine. The optimal temperature for the following wines is: Red dry wine – 16-18o C Red semi-sweet wines – 12-14o C White dry wines – 8-10o C White semi-sweet wines – 10-12o C As a sommelier, I can proudly offer our guests every type of the product that our company, Kakhetian Traditional Winemaking produces. I would like to underline a new line

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rauli, xvanWkara, roze). Umamis `partniori~ Rvino naklebad aromatuli, mSrali da taniniani unda iyos (magaliTad, iseTi tipis Rvinoebi, rogorebicaa: qvevris rqawiTeli, qvevris saferavi, mukuzani). Tumca arsebobs gamonaklisebic: mware sakvebi TeTr Rvinos motkbo gemos aZlevs, xolo wiTel Rvinos mwares da ufro mSrals xdis. amitom mware sakvebisTvis Rvinis SerCeva Zalian rTulia. garda amisa, arsebobs ucvleli wesebi, rogorebicaa, magaliTad: Tevzeulsa da zRvis sxva produqtebTan jobs mSrali TeTri Rvino, mag.:manavi, gurjaani, Cxaveri TeTri, muxranis Cinuri, TeTri rislingi, winandali; sauzmesTan _ mSrali TeTri an naxevrad mSrali da vardisferi Rvinoebi, mag.: sviris cicqa, cageris colikauri, saferavi roze, roze (maisis vardis surneli). TeTri xorcisagan damzadebul saWmelsa da salaTebTan _ TeTri nazi, mSrali Rvinoebi, mag.: manavi, Cxaveri, TeTri sviris cicqa, cageris colikauri. aziur samzareulosTan _ vardisferi mSrali Cxaveri, saferavi roze da roze (maisis vardis surneli). Zroxisa da cxvris xorcisagan damzadebul saWmelTan _ wiTeli Rvinoebi, mag.: qvevris saferavi, saferavi, mukuzani. xilsa da desertTan _ TeTri da wiTeli naxevrad mSrali, naxevrad tkbili, cqriala da SuSxuna Rvinoebi, mag.: muskati, qinZmarauli, vardisferi Cxaveri, galaktioni rezervi. ama Tu im saWmelTan Rvinis Sexamebis wesi Camoyalibebulia mravalwliani praqtikiT. magram kvlav SegaxsenebT, rom gemovnebaze ar davoben da xSiria gamonaklisebic. RvinisaTvis aseve mniSvnelovania optimaluri temperaturis SerCeva, raTa ar daikargos misi gemovnuri Tvisebebi, buketi da aromati. temperaturis SerCeva ki damokidebulia yurZnis jiSze, Tu romeli regionisaa Rvino da Rvinis tipze. optimaluri temperatura wiTeli mSrali RvinisaTvis 16-18o C wiTeli, naxevrad tkbili RvinisaTvis _ 12-14o C xolo TeTri, naxevrad tkbilisaTvis _ 10-12o C me, rogorc somelies, yovelTvis amayad SemiZlia stumars SevTavazo Cveni kompaniis `kaxuri tradiciuli meRvineobis~ nebismieri produqti. gansakuTrebul adgils ki kompaniis axal SeTavazebaSi premium klasis Rvinoebs davuTmobdi, romelTa xarisxsa da gemovnur Tvisebebzec bevri ram SeiZleba iTqvas, Tumca umjobesi iqneba,

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of wines - the Premium Class Wines; there is so much to say about their qualities and tastes, although it is better if you taste them yourself. If you follow the recommendations outlined above, all of the wines produced by our company shall be fully appreciated and appear more aromatic, harmonious and memorable. Keti Jurkhadze Sommelier

Tu maT Tavad daagemovnebT. yvela zemoT aRniSnuli rekomendaciis gaTvaliswinebiT, Cveni kompaniis nebismieri Rvino TqvenTvis bevrad ufro aromatuli, harmoniuli da dasamaxsovrebeli gaxdeba. qeTi jurxaZe, somelie, marketinisgisa da Sida gayidvebis departamentis ufrosi

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uxucesTa sabWo `uxucesTa sabWo~ pirvelad romis saxelmwifos SeqmnisTanave warmoiqmna. laTinurad mas Senex - senati ewodeba. es instituti aswleulebis ganmavlobaSi moqmedebda da kacobriobis istoriaSi mravali saxelovani furceli Cawera. Semdeg yvela saxelmwifom Taviseburi elferi misca romaul senats. Tamar mefidan moyolebuli, CvenSi mefeebs saxelmwifo problemebis mogvarebaSi exmareboda darbazis eri, romlis wevrsac Semdgom Tavisi asakisa da sibrZnis SenivTebiT darbaiseli ewoda. 2010 wlis damdegs `kaxuri tradiciuli meRvineobis~ kompaniis xelmZRvanelobamac moiwvia saTaTbiro: qveynis darbaiseli, cnobili da gonieri adamianebis jgufi, romelsac `uxucesTa sabWo~ ewoda. am xalxs sazogadoeba kargad icnobs, maT bevri ram aqvT gakeTebuli samSoblosaTvis Tav-TavianT sferoSi. Tavad gansajeT `sabWos~ wevrebi arian: akademikosi, istorikosi daviT musxeliSvili, eTnologi, profesori nodar tabiZe _ qarTuli Jurnalistikis mkvlevari, eTnologi, profesori eldar nadiraZe, cnobili meRvine, profesori bondo kalandaZe, bizantologi, profesori valeri asaTiani, profesori merab beriZe _ axalcixis saswavlo universitetis reqtori, marketologi, profesori ilia feraZe, ansambl `qarTuli xmebis~ solistebi _ givi Wi-

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KTW COUNCIL OF ELDERS The institute of the “Council of Elders” was first formed simultaneously with the creation of the Roman State. The Latin name for the Council of Elders is senex or the senate. The institute of senate was active for 1129 years, during which it has written many triumphant pages in the history of the humankind. Later on, other states applied their peculiar national streaks to the model of the Roman Senate. In Georgia, since the times of Tamar King, the Darbazi Council of Members functioned as an adjacent institute to help the kings in solving the problems of the state. The members of the Georgian Darbazi, as they went on in years and gained wisdom, were called darbaiseli. At the beginning of 2010 the management of “Kakhetian Traditional Wine-Making” has called the convention and chose a group of people highly esteemed in the country to which the concept of darbaiseli and reasonable personalities was well applied, and they formed the “Council of Elders”. Having done a lot for their country in their respective fields, the members of the Council of Elders are well known in the society. You can judge for yourself, the members of the “Council” are: Academician David Muskhelishvili – historian; professor Nodar Tabidze – the founder of contemporary journalism; professor Eldar Nadiradze – ethnologist; professor Bondo Kalandadze – a well-known wine-maker; professor Valery Asatiani – expert on Byzantium; professor Merab Beridze – rector of Akhaltsikhe

WinaZe da Temur Wkuaseli, germanisti mixeil lolaZe, biznesmeni vaJa quTaTelaZe da `uxucesTa sabWos~ Tavmjdomare, filologi Tamaz tyemalaZe. sabWos sxdomebi TveSi erTxel imarTeba da ganixileba kompaniis winaSe wamoWrili sxvadasxva sakiTxi: sawarmos simZlavreebis ganviTareba, struqturuli cvlilebebi, sameurneo da biznesgegmebi, axali produqciis dagegmva, saqvelmoqmedo saqmianoba, da imarTeba yvela wevrisTvis sasiamovno rituali _ axali nawarmis degustacia. 2011 wels sofel veliscixis did darbazSi uxucesTa sabWo Sexvda veliscixelebs. isaubres samSoblos siyvarulze, momavali Taobebis zneobriv aRzrdaze, soflis problemebze. 2012 weli saqarTvelos kaTolikospatriarqma Tamar mefis gardacvalebidan 800 wlis aRsaniSnavad Tamar mefis wlad gamoacxada. uxucesTa sabWos winadadebiT KTW ukve 2 welia Tamar mefis xsovnisadmi miZRvnil Sexvedrebs awyobs mosaxleobasTan. dauviwyari iyo Sexvedra axalcixesa da valeSi. Tamar mefis fenomenze isaubres uxucesTa sabWos wevrebma da adgilobrivebma. uxvad iyo qarTuli simRera, leqsi, cekva anu is, rasac zogadad qarTuli suli hqvia! am RonisZiebebis garda sabWos wevrebi seminarebs utareben kompaniis TanamSromlebs meRvineobaSi, eTnologiaSi, marketingSi da sxvadasxva sakiTxebis gadawyvetaSi exmarebian. uxucesTa sabWos 2013 welsac didi gegmebi aqvs. mimdinare wels Tamaris saxels SevuTanadebT Sexvedrebs fSavSi, javaxeTSi, WyviSSi, foTSi, quTaisSi... es yovelive gaimarTeba `qarTuli sulis~ zeimis farglebSi. garda amisa, ganzraxulia mxari davuWiroT zurab CxaiZis inicia-

Teaching University; professor Ilia Peradze – market specialist; soloists of “Georgian Voices” ensemble – Givi Chichinadze and Temur Chkuaseli; German philology specialist – Mikheil Loladze; businessman Vazha Kutateladze and the Head of the “Council of Chiefs” – philologist Tamaz Tkemaladze. The meetings of the Council of Elders are held once a month to discuss a variety of issues that arise before the company’s management: development of production facilities, structural changes, economic and business policy, planning of the new produce, charity, as well as an enjoyable ritual of tasting the new produce that all members of the council appreciate. In 2011, the Council of Elders welcomed the Velistsikhe residents and met them at the Great Hall. Among the subjects discussed at the meeting were love of homeland, raising and moral upbringing of future generations as well as different problems that the village faced. In 2012, to commemorate 800 years of the death of Georgia’s Tamar King, the Catholicos-Patriarch of All Georgia named that year after her name. Following the initiative of the Council of Elders, KTW has been arranging the meetings with population during the last 2 years; these meetings were held in memory of Tamar. Among others, the meeting in Akhaltsikhe and Vale was unforgettable. At the meeting, the phenomenon of Tamar’s reign was discussed between the local public and the KTW Council of Elders. There was a lot of singing, citing of Georgian verses and dancing – all that is generally associated with the Georgian spirit! Apart from those events, the members of the Council hold seminars for the company employees, familiarizing them with the wine-making, ethnology and marketing and helping them in resolving of various issues. The Council of Elders has worked out big plans for 2013. This year, the meetings commemorating Tamar King will be held, celebrating the “Georgian Spirit” in Chargali, Poti and

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tivas, rom korporaciam gamosces misive Sedgenili wigni `ilia WavWavaZe da qarTuli meRvineoba~. navaraudevia agreTve ori didi Semoqmedis krebulis _ Tamaz Cxenkelis `bo-Zi-uisa~ da vaxuSti kotetiSvilis `sonetebis~ gamocema. wels kompanias Seemateba didebuli turistuli obieqti mcxeTaSi `qarTuli Rvinis palata~, romlis gaformebasa da aRWurvaSi uxucesTa sabWos wevrebic monawileoben. uxucesTa sabWos Tebervlis sxdomaze xeli moewera KTW-sa da axalcixis saswavlo universitets Soris urTierTTanamSromlobis deklaracias. sabWo iRebs valdebulebas, axalcixeSi gasvliTi sxdomebi moawyos da leqciebis kursi waukiTxon studentebs. qveynis udidesi Zalisxmeva dRes soflis meurneobis aRorZinebiskenaa mimarTuli. KTW-s uxucesTa sabWo sixaruliT egebeba qveynis istoriul gadawyvetilebebs da Tavisi wvlilis Setanasac apirebs... Tamaz tyemalaZe, uxucesTa sabWoს Tavmjdomare, literatori da telewamyvani

Kutaisi. We also plan to support the initiative of Z. Chkhaidze, in the matters related to the publishing of his book “Ilia Chavchavadze and Georgian Wine-Making” – to be solved and carried out by the corporation. Among other plans, there are also plans to publish the collection of works by two outstanding authors: Tamaz Chkhenkeli’s “Bo Dziu-i” and Vakhushti Kotetishvili’s “Sonnets”. A major object of tourism Mtskheta Verandah will increase the company’s network and the members of the Council of Elders participate in the design and equipment of the new building. Following the signing of Declaration of Cooperation between KTW and Akhaltsikhe Teaching University the Council of Elders is committed to hold the field sessions in Akhaltsikhe and read a lecture course to the students. Today the country makes huge efforts towards the revival of its agriculture. The Council of Elders of KTW gladly meets these historic decisions of the state and plans to contribute its share of assistance to the process. The Head of the Council of Elders Man of letters Tamaz Tkemaladze

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„amavseb RviniT, agavseb lxiniT...” kaxeTSi uTqvamT: `dedamiwaze xalxi rom gaCnda, ufalma xalxs vazic moayolao~. am xalxur TqmaSi uTuod gamosWvivis vazisa da Rvinis raRac gansakuTrebuli daniSnuleba. gonieri adamianis Camoyalibebis gzaze TiTqos vazi iyo niSansveti am umniSvnelovanesi procesisa, TiTqos vazTan damokidebulebam aqcia kaci namdvil adamianad da mis kulturul da esTetikur aRmasvlas aqedan daedo safuZveli. RviniT savse da movlili Wuri jildo da gvirgvinia mevenaxe kacisTvis, romelic mas mTeli wlis muxlCauxreli SromisTvis miego. igi am dros Tavs ubedurad grZnobs, Tu gverdiT vinme ar udgas, Tu damWaSnikebeli ar hyavs, adamiani, romelic Rvinos Sesvams, daagemovnebs da Seuqebs. am gancdis axsna Zneli ar aris, Zneli araa dainaxo, ratom iqca venaxi, Rvino da marani erT sakralur obieqtad. es sami cneba erTmaneTzea gadawnulgadaxlarTuli da raRac Tavisebur samoRvaweo asparezadaa qceuli, sadac adamiani unda gamoicados. da Tu igi am brZolidan gamarjvebuli gamodis, misi gamarjveba yvelasTvis misaRebi da gasagebi unda iyos... iSviaTad Tu SegxvdebaT normaluri qarTveli kaci, sufrasTan marto dajdes, gverdiT doqi moidgas da Rvinis smas mihyves daTrobamde. marto qeifi sruliad warmoudgenelia qarTvelisTvis, misi sixaruli adamianebTan yofnaa da am sixarulis gasaziareblad Rvino Seudarebeli saSualebaa. am xasiaTis Camoyalibebas saukuneebSi aqvs fesvebi gadgmuli. Tavad gansajeT: mcxeTaSi arqeologebma farTo vercxlis sartyeli

FILL ME WITH WINE – I WILL FILL YOU WITH JOY There is a popular saying in Kakheti: “When people appeared on the earth the God provided them with vine”. This saying reveals some very special purpose that vine and wine bear in our existence. In the evolution of Homo Sapiens, vine seems to play the role of a milestone of that exceedingly important process – as if in relationship with the vines a man transformed into a true human being and signaled the point of his cultural growth and esthetic development. The tchuri, i.e. qvevri, filled with wine to the brim represents the crown and reward that the winegrower gets after a year of tireless labor. So, if no man stands beside it, if no one appears to taste the wine that the tchuri contains, no man is around to drink and appraise the wine – the tchuri must feel miserable. It is so easy to disclose that feeling, and equally easy is to grasp the reason why the triad of vineyard, wine and marani transformed into the sole sacral matter, these three concepts are entwined and intermingled – and converted into some specific kind of activity sphere where a man is supposed to be examined and tested. They say, not a person has ever seen a sane Georgian sitting alone at table with a pitcher of wine and drink it in solitude until drunk. Feasting in solitude for a Georgian is sheer absurdity because for him joyousness implies being with others, among people and wine is the perfect means to share the joy one feels. The development of that nature has its centuries-old roots. The said can be supported with the example of an ancient and wide ceremonial silver belt with the series of mundane scenes on its plates. The scenes represent the beauty of life and nature, they are impregnated with the

aRmoaCines, romelzec yofis nairnairi siuJetebia gamoxatuli. esaa samyaro misi yoveldRiurobisa, samyaro gaJRenTili cxovrebis mSvenierebiT da am fragmentebSi erTi Strixic araa uimedobisa da pesimizmisa, yvelaferi sixaruliTa da sicocxlisadmi didi siyvaruliTaa moculi. gegonebaT SezarxoSebul kacs daexatos es dedis ZuZus miZabruli boColebi, dedis moalerse kvicebi, rqebdaborjRili irmebi, mamlebi da Tevzebi. yvelaferi moZraobs, yvelaferi xarobs da am sixarulis moTave adamiania, romelsac Tavisi Tavi Semoqmedad gamousaxavs: damjdara am orgiaseuli speqtaklis SuagulSi, win Tavis swori da toli dausvams, xelSi RviniT savse Tasebi uWiravT da erTmaneTs uWaxuneben. kargad rom SezarxoSebulan, zewamomdgaran da simRersimReriT miikvleven gzas am umSvenieres samyaroSi, romelic savsea gamravlebis, nayofierebis, maradiulobis uSreti ZaliT. vercxlis sartyeli 2800 wlis winandel ganwyobilebas gvamcnobs mcxeTeli qarTvelisas da es xasiaTi ise axloa

appreciation of being, not a line can be found that suggests hopelessness or pessimism, and everything is soaked with the joy and elation – as if his admiration for life is expressed by someone a bit tipsy and exhilarated; all those scenes carry the message – be that a suckling calf, or colts playing with mothers, reindeers with branching antlers, roosters and fishes – they all move, they all are gay and joyful and at the head if it is a man who represents himself as a creator: right in the middle of that orgiastic spectacle he sits with his equal vis-àvis, both with pialas in the process of wine-drinking, then both of them apparently tipsy, stride singing across the wonderful countryside full of inexhaustible force of reproduction, fertility and eternity. That silver belt conveys the spirit and mood of the Georgians then living in Mtskheta 2800 years ago; it is so close to our present-day character as if they represent us, just leaving the feasting table and under the spell of the wine grace, follow those figures to the road to Armazi. That scene is filled in and completed by a sculpture of

dRevandeli qarTvelis xasiaTTan, TiTqos Cvenc es-esaa wamovmdgarvarT sufridan da Rvinis madliT galaRebulni maTTan erTad armazisken mimaval gzas mivuyvebiT.

the same epoch found in Vani excavations – of a tamada toast master, who is sitting comfortably in an armchair with wooden armrests with a kantsi - drinking horn in his hands. Who can he be except an ethnarchy and Bacchus worshipper, an eternal character of our life that is saturated with esthetics of wine?

am suraTis gamamTlianebeli da Semavsebelia amave epoqis vanSi aRmoCenili Tamadis skulpturuli gamosaxuleba, romelic nebierad Camjdara xis saxelurebian savarZelSi da xelSi yanwi uWiravs. vin unda iyos igi, Tu ara eTnarqi baxusis motrfialeTa maradiuli personaJi Rvinis esTetikiT gaJRenTili Cveni cxovrebisa.

The plot depicted on the Trialeti bowl that represents a sacrifice ceremony accompanied with drinking of the sacred drink, appears not loaded with the similar kind of Epicureanism to that extent; this object is at least nine centuries older than

aseTi epikurizmisgan SedarebiT gantvirTulia TrialeTis Tasis siuJeti, romelzec wminda sasmelis Sewirva-mirTmevis ceremonialia warmodgenili da cxra saukuniT mainc uxnesia mcxeTis arqeologiuri unikumisa, magram wminda sasmelisadmi Tayvaniscemisa da misadmi sakraluri damokidebulebis aseTi cxovelmyofeli ilustrireba iSviaTad Tu Semounaxavs Zvel samyaros. am patara moculobis werilSi bevrs ver vilaparakebT Rvinis kulturis Sesaxeb, magram Cveni survilia, ramdenime StrixiT warmovidginoT qarTvelTa damokidebuleba Rvinis WurWlis mimarT, romelic mudam ufro mets gamoxatavda, vidre misi utilitaruli daniSnulebaa mxolod. faqtia, rom meRvineobaSi mudam didi adgili eWira Tixis WurWels da saqarTvelos arqeologia amasTan dakavSirebiT iseT masalebs aaSkaravebs, romlebsac msoflio masStabiT analogi iSviaTad moeZebneba. erT-erTi aseTia Tixis qoco qvemo qarTlidan, romelic meeqvse aTaswleuliT TariRdeba. masze yurZnis mtevnebi gamousaxavT. visac vazisa esmis, misTvis ioli warmosadgenia gancda da siyvaruli rvaaTasi wlis winandeli vazis moyvare kacisa, romelic Tixis pawia sorslebiT qmnida mtevnis saxes, raTa saukuneebis Semdeg mis Soreul winapars am kacis ara saxli da kari, aramed xasiaTi gaecno da Tavisi Tavi misTvis daetolebina. genetikuri naTesaobis paralelisTvis cxovrebis aseT araaSkara modelebs, zogjer gansakuTrebuli datvirTva aqvs. RvinoSi mudam moipoveba sulieri aRfrTovanebisTvis saWiro energia, amqveyniuri sixarulis mimniWebeli Zala, romlis gareSec adamiani srulyofili ver iqneba, amitom mas adridanve ucdia es gancda sxvadasxvanairi formiT gamoexata.

the unique Mtskheta masterpiece we mentioned but still, it is a rare case of preserving by the ancient world a so much full-blooded representation of the worship and deification of the holy drink. Within a small range of the present article we shall not dwell on many aspects of the wine culture but still we want to describe in a few strokes the Georgian attitude towards the wine storage utensils and ware that has ever conveyed much more than the attitude to it from the angle of its utilitarian value. The fact is that the clay utensils have always been regarded as the major issue in wine-making and the Georgian archeology discloses the exceptional materials and it is difficult to find an analogue worldwide. One of the examples of utensils is a small qotso jar found in Qvemo Qartli, dating back to the 6th millennium with bunches of grapes on its sides. Now, whoever perceives the vine as a concept, shall easily imagine the feeling and admiration of the person living eighth thousand years ago who diligently created the grape image by the tiniest clay morsels, to let his distant heir after many centuries in future discover the character and nature of the ancestor – not just his home or wealth – and the chief intention as regards to the heir was to let him compare himself with the forefathers. Sometimes the instances of the implicit comparison to parallels with genetic relatedness bear a special burden. Wine always provides the energy needed for the spiritual delight, for the force for an earthly joy – without it a man can never be complete, therefore he started as early as that to express that feeling in various forms. One of those feeling is reflected in the diversity of the utensils related with wine drinking. The esthetical aspect of the process of wine drinking is determined by the purest nature and character of the drink,

am gancdaTagan erT-erTi swored Rvinis sasmeli WurWlis mravalferovnebaSia gamoxatuli. Rvinis ufaqizesi buneba, adamianis ganwyobileba, TviT bunebrivi pirobebi (sicxe, sicive), ganapirobebs Rvinis dalevis esTetikas, romelic Sesaferisi WurWlis gareSe veraviTar SemTxvevaSi ver iqneba srulyofili. Rvino sasmiss Tavad irCevs da adamianis buneba am moTxovnilebas siamovnebiT emorCileba. saqarTvelos arqeologia am damokidebulebis uTvalsaCinoes masalas iZleva. Cven SegviZlia mkiTxvels SevTavazoT iseTi unikaluri nimuSebis ilustrireba, rogorebicaa: mesame aTaswleulis koCxo bedenidan, amave epoqis fexiani Tasebi saCxeridan da Jinvalidan, mexuTe aTaswleulis sura da fialebi qarelidan, meeqvse aTaswleulis Tixis Wiqebi marneulidan, meeqvse saukunis yurmiliani doqebi Sida qarTlidan, Zv.w. VIII s. `daudgmeli~ koCxo samegrelodan, Zv.w. IV-III saukunis cxenisa da xaris figura _ sasmisebi qarelidan da kaspidan, mesame aTaswleulis Tixis yanwi qarTlidan, X-XI ss. rqis yanwi svaneTidan da mravali sxva. qarTuli istoriuli wyaroebis mixedviT, feodaluri xanis samefo salaroSi ZvirfaseulobasTan erTad inaxeboda ,,samsaxurebelni tablaTani, sasmurni da samwdeoni” _ anu RvinisTvis mosaxmari WurWeli. frangi negocianti da mogzauri Jan Sardeni TbilisSi qarTveli ufliswulis qorwils daswrebia da aRtacebas ver faravs sufraze motanili oqro-vercxlis saRvine WurWlis xilviT. aRmosavleTis qveynebSi Tbilisis epiTetia `sixarulis qalaqi”, romelic dasaxlebulia zeimisa da Rvinis moyvare xalxiT. swored aq, am sferoSi Seiqmna Rvinis iseTi originaluri sas-

along with the mood of a person, weather conditions – either heat or cold; the said esthetics will never be complete without the suitable and appropriate utensils. The wine itself dictates the form of the specific utensils and ware to drink it and a man obeys with pleasure. This type of attitude and “relationship” is reflected in the descriptive material amply provided by the Georgian archeology – so we suggest the reader to see the unique images of those ware and utensils: the 3rd millennium Bedena kuchkho, and “legged bowls” of the same period found in Sachkhere and Jinvali; the 5th millennium jug and bowls found in Qareli, clay cups excavated in Marneuli, the 6th century jug with handles found in Shida Qartli, the VIII c. B.C. specific kochkho from Samegrelo, the horse and bull figurines of the III-IV cc. B.C. – found in Qareli and Kaspi, a clay kantsi drinking horn from Qartli, the X-XI cc. kantsi drinking horn from Svaneti, and many others. According to the Georgian historical sources, along with the valuables, in the royal treasury of the feudal period were stored also the wine drinking ware and utensils. The French negotiant and traveler Jean Chardine was present at the wedding of the Georgian prince and failed to hide his emotions and amazement at the sight of golden and silver goblets, decanters and carafes brought to the festivity table. The epithet of Tbilisi widely known in Oriental countries was the “city of joy” inhabited by people fond of festivity and wine. In that type of environment were developed various and original pieces of utensils like karkara and azarfesha, and in other places – kula, marani, “juggie family”, kantsi, “threeeyed” samtvala, kochkho, piala, tasi, and the others. In his thesaurus and explanatory dictionary, Sulkhan-Saba Orbeliani defines karkara as a “vessel that echoes the sounds” and provides a detailed physical description and image of that thing’s utilization: “So, the volunteer takes the karkara filled

misebi, rogorebicaa yaryara da azarfeSa, sxvagan _ kula, marani, Svilebiani litra, yanwi, samTvala, koCxo, Tasi, fiala, sarioSi da sxv. sulxan-saba orbelianis ganmarteba, rom yaryara aris ,,sarwyuli smaSi xmis mimcemeli”, kidev ufro asuraTxatebs am sasmisis iersaxes: msmeli savse yaryaras aiRebs, nela miiyudebs tuCze, bolos odnav wamouwevs da Rvino rakrakiT daiwyebs gadmosvlas. sufra ganabulia, msmels gaRimebuli ucqers, am sasiamovno xmas ayuradebs da ixibleba Rvinis ucnauri simReriT. didi leqsikografi am WurWlidan Rvinis smas `sanukvarebiT mosili mSvenierebis~ gancdad warmosaxavs. yaryaras tipis WurWlebs miekuTvneba agreTve kula da WinWila. xis WinWilebi da mware kvaxis kulebi dasavleT saqarTvelos meRvineobis monapovaria da maTgan gansakuTrebiT kargad ismeva imereTis momJavo Rvino. WinWila, yaryarasgan gansxvavebiT, sanadimo WurWeli araa. igi ufro saniadagod gamoiyeneba, ZiriTadad gazafxulsa da zafxulSi, roca zvarSi sicxea da SromiT daRlil mevenaxes Zalebis aRdgenas sWirdeba. WinWilas yelSi Casmuli aqvs pawia tixari _ Rvinis nawilobrivi Camketi, amitom Rvino yelidan `Zunwad~, rakrakiT gadmodis, rac dalevis process axangrZlivebs da msmelsac siamovnebas uxangrZlivebs. rac Seexeba kulas, mas Sualeduri adgili uWiravs WinWilasa da yaryaras Soris, kulas dasavleTSi mware kvaxisgan amzadeben, aRmosavleTSi ki _ xisgan, romelic arcTu iSviaTad vercxlis elementebiT aris mosevadebuli . Rvinis sasmisTa Soris gansakuTrebiT gamorCeulia Sida qarTlsa da kaxeTSi gavrcelebuli marani, romelsac didi semantikuri datvirTva aqvs. zogadad, qarTvelebis damokidebuleba Rvinis kulturisadmi sruliad araordinaruli movlenaa, romelSic naTlad ikveTeba mravalplaniani sameurneo urTierTobis grZeli gza. fundamenturma gulmodginebam da Sromam qarTvel kacs sameurneo cxovrebis idumalebiT moculi samyaro gauxsna da man sruliad daimsaxura RvTis iseTi rCeuli saCuqari, rogoricaa Rvino. eldar nadiraZe, istoriis mecnierebaTa doqtori, profesori, KTW-s uxucesTa sabWos wevri

to the brim, brings it to his lips, lifts a bit the end and the wine flows with gurgling; the guests listen to the process in silence, watching the drinker with smiles savoring the wine flow sound and admire the strange aria of wine. Sulkhan-Saba Orbeliani, our great lexicographer represents the wine drinking from the karkara as an experience of a “charming beauty”. To the karkara type ware are attributed also kula and chinchilla. The wooden chinchillas and the kulas made from the wild pumpkin represent the achievement of west Georgian winemaking – they both suit the taste of a bit sourish wines of Imereti. Unlike karkara, chinchilla does not suit the feasting table, but it suits the spring and summer conditions when the winegrower tired from heat and work in the vineyard requires the dose of recuperative wine. The narrow “throat”-part of chinchilla is provided with a small partition that hinders the free flow of wine; so, the wine flows with unhurried gurgling, in a someway “miserly” way – which lets the drinker prolong and enjoy the process. As for kula – it occupies the middle position between chinchilla and karkara. Unlike the west Georgian manner of using wild pumpkin for making a kula, in east Georgia it is made of wood – but not infrequently decorated with inlaid niello silver details. Among the wine drinking ware a special place for its great semantic loading is attributed to marani – popular in Shida Qartli and Kakheti. The attitude of Georgians as regards to the wine culture in general, represents a quite extraordinary event that clearly represents a long way of multifaceted economic relations. The fundamental diligence and labor of Georgians opened the mysterious world of economics – so, he fully deserved that exceptional gift of God as wine is. Eldar Nadiradze Doctor of historical sciences, Professor Member of KTW Council of Elders

vazi da qarTuli kultura saqarTvelos vazis unikaluri jiSebisa da maRalganviTarebul mevenaxeobis tradiciul qveynebs Soris moixsenieben. gamoCenili qarTveli poeti irakli abaSiZe erTgan wers, rom „poets ar SeiZleba usazRvrod ar uyvardes Tavisi xalxis istoriuli fesvebi; es fesvebi ki saqarTveloSi saukuneebis grZel manZilze umWidroesad aris gadaxlarTuli swored vazis fesvebTan“. nino ganmanaTlebels, moci-qulTa swors, qristianobis mqadagebelsa da gamavrcelebels me-4 saukunis saqarTveloSi, warmoSobiT kapadokiels, „xelT epyra jvari vazisa“. mcxeTaSi, saqarTvelos sataxto qalaqSi, mas salocavad aRumarTavs vazis totisagan („nasxlevisagan“) gakeTebuli jvari. gadmocemaTa mixedviT, wminda .ninos saqarTvelos samxreT sazRvarze sakuTari TmebiT Seukravs es jvari da ise SemobrZanebula iveriaSi.

Georgia is mentioned among the countries with the unique vine sorts and highly developed viticulture. An outstanding Georgian poet once wrote that “A poet cannot help admiring immensely historical roots of his nation; for the number of centuries these roots are entwined with the roots of vines”. Nino Enlightener, Equal to the Apostles, Preacher and Disseminator, Nino of Capadocchia came to Georgia in the 4th century “holding a cross of vine twigs” in her hands. That was in Mtskheta, in the patron city of Georgia when she raised the cross she made of the vine twigs – to pray. According to the legend she linked and tied the twigs with her hair and then set her foot on the ground of Iveria. The wind clad blue peaks in milky clouds And roses blossomed in valleys

„lurj mwvervalebs qari rZisfer nislSi xvevda

Mountains in Javakheti were covered with snow

da, rodesac barSi vardni yvaodnen,

And the whirlwinds roared in woods

Tovli ido javaxeTis mTaTa zeda

The hurricanes shrieked chasing the clouds

da tyeebSi qariSxlebi bRaodnen... mohkioda, qari Rrublebs mohkioda da faravnis tbasa zeda Zrwoda qari... modioda ,nino mTebiT modioda da mohqonda sanatreli vazis jvari.“ ana kalandaZe sayovelTaod cnobilia, rom arqeologiuri gaTxrebis Sedegad saqarTveloSi mevenaxeobameRvineobis uZvelesi tradiciebis damadasturebeli mravali nivTi aRmoCnda _ qvevrebi,

Vine and Georgian culture

The winds rushed above the lake Paravani When Nino was coming – crossing rocks and hills Holding the vine cross we missed and dreamed of Anna Kalandadze It is widely known that the archeological excavations in Georgia discovered a large amount of objects that prove the ancient traditions of viticulture and winemaking – various utensils, ware and objects like qvevri, winepress, chinchilla, sura-jugs and piala-bowls. [Illustration]

sawnaxeli, WinWilebi, surebi, fialebi... romlebic Cveni winaprebis saTuT, ase vTqvaT, SemoqmedebiT damokidebulebas adasturebs Rvinis kulturisadmi. qarTuli xuroTmoZRvruli Zeglebi damSvenebulia rwmenisa da vazis mkveTrad gamoxatuli

Architectural monuments in Georgia are adorned with amazing symbolic of faith and vine clearly presented in the entire realm of Christianity. It is impossible to count all monasteries and cloisters that are adorned with the vine sculptured pattern – it is too accepted and common in Georgian churches and temples – and among them are Svetitskhoveli,

da gamorCeuli, saocari simbolikiT mTel qristianul samyaroSi. SeuZlebelia vaziT moCuqurTmebuli qarTuli savaneebis CamoTvla, radgan es Cveulebriv movlenad damkvidrda. am mravalricxovan taZarTa Sorisaa: sveticxoveli, samTavisi, iyalTo, zarzma, bedia, gelaTi, nikorwminda, varZia...

Samtavisi, Ikalto, Zarzma, Bedia, Gelati, Nikortsminda, Vardzia. [illustration]

vazisadmi Tayvaniscema qarTul poetur da musikalur folklorSic aisaxa. xalxuri sityviereba vazis WeSmariti sadidebelia. amas adasturebs Tundac es sityvebi: `vazo SviliviT nazardo...“. `vazis Wirime, vazisa, uflisgan kurTxeulisa..“ rogori amaRelvebelia rezo CxeiZis aRiarebuli filmis „jariskacis mamis“ is epizodi, roca gagania omSi qarTveli glexkaci ucxo qveyanaSi

Vine-adoring and literally its worshiping are reflected in Georgian musical and poetical folklore. Folk literature provides innumerable examples of praising and appreciating vine. That attitude is reflected even in popular sayings like – “Hey, vine – I grow and raise you like my own child”, “The God-blessed vine”. Many of us remember the thrilling and emotional scene of the unforgettable episode of Rezo Chkheidze film “The soldier’s father” when on the front line already in Germany the Georgian peasant suddenly finds the vines growing and spares no words to express his prays and affection at the sight of it/ The dedication and love of vine is indeed incomparable and unique in Georgia – to the point that traditionally a guest greeting his host and inquiring about the heath of the family

vazs gadaeyreba da saocrad eloliaveba mas...

members, often asks “How is your vineyard?”

vazisadmi usazRvro siyvaruli da erTguleba marTlac rom unikaluria saqarTveloSi. Cveulebisamebr, tradiciulad, barSi stumari maspinZels hkiTxavda xolme: vazs xom araferi gasWirvebiao.

In Georgian hagiography we often meet the instances that prove the deep sense that the vineyard symbolic convey – as it is perfectly reflected in the “You are the vineyard” hymn written by King Demetre (XII c.) for the glory of the Mother of God.

Zalze Rrmaazrovania venaxis simbolika qarTul hagiografiaSi. amis brwyinvale magaliTia demetre mefis (me-12 s.) RvTismSoblisadmi miZRvnili sadidebeli „Sen xar venaxi“.

Ever young and kind, grown in Eden Poplar fragrant grown in Paradise,

„Sen xar venaxi, axlad aRyuavebuli;

Endowed by God, not a soul exceeds you, the praised one,

morCi, keTili, edems Sina nerguli,

And by yourself you are the shining Sun”.

alva sunneli, samoTxes aRmosruli, RmerTman Segamko, veravin gjobs qebuli, da TaviT TvisiT mze xar gabrwyinvebuli”. saRvTismetyvelo literaturaSi venaxi aris qristesa da RvTismSoblis simbolo. demetre mefis iambikos pirveli fraza _ „Sen xar venaxi“ ioanes saxarebis sityvebs exmianeba: „me var venaxi WeSmariti...“(ioane,15,1-5). saukuneTa manZilze saqarTvelos mtrebi kargad acnobierebdnen, rom vazis mospoba xalxis rwmenisa da Tavad am xalxis ganadgurebas niSnavda da amitomac momxduri mTeli sisastikiT ebrZoda qarTul vazs. vazis aCexva dResac did tkivilTanaa dakavSirebuli. Temur lengis Semosevis Semdeg (me-14 s.) vazis aRdgenas saukuneebi dasWirda.

“You are the vineyard blooming again,

The vineyard symbolizes Christ and Virgin Mary in theological literature. The first phrase of King Demetre’s iambic – “You are the vineyard” echoes St. John’s Evangelist’s words: “I am the true vine...” (St. John, 15, 1-5). During many centuries the enemies of Georgia perfectly well understood that destroying the vineyards signified the destruction of the people’s faith and destruction of the nation itself – and for that reason the hordes of enemies cruelly punished the vineyards. Even now cutting down the vines prompts strong negative emotions in people. It took several centuries to revive the vine culture after the invasion of Tamburlain in XIV c. It can be said that Georgian vine experienced the same horror and hell in the course of its centuries-old existence – as the Georgian people. But the

marTlac qarTulma vazma iseTive jojoxeTi gamoiara Tavisi arsebobis grZel gzaze, rogorc TviT qarTvelma xalxma. magram am xalxma upatrona mas, axara, STamomavlobas uanderZa da samaradJamod gadasca. vazSi qarTvelTa odindeli brwyinvaleba, vaJkacuri, patriotuli da amaRlebuli suli airekla. es brwyinvaled gamoxates qarTvelma poetebma, mxatvrebma, kompozitorebma, arqiteqtorebma... sakmarisia, gavixsenoT zaqaria faliaSvilis „daisi“, revaz laRiZis „vazo qalwulo, dalaldawnulo...“, konstantine gamsaxurdias „vazis yvaviloba“, niko firosmanis, lado gudiaSvilis, daviT kakabaZis, elene axvledianis, merab berZeniSvilis, zurab niJaraZis da mravalTa sxvaTa mxatvruli qmnilebebebi uaxlesi drois SemoqmedTa CaTvliT. qarTvelTa bunebaSia guliTadi maspinZloba. tradiciisamebr qarTvel maspinZels stumari uRvinod verc warmoudgenia. swored es aris gacxadebuli saukuneebgamovlil erT xalxur leqsSi: „kacsa stumari ewvios, Stumari arnaxulisa; daapos urmisa morgvi zafxulis Sanaxulisa;

people did not shrink from responsibility, literally nursed and raised the plants and left it as heritage to its successive generations. So, the vines reflect the ancient traits of the nation’s character, courage, patriotism and sublime spirituality – and that was described by our poets, painters, composers and architects. The examples are many: Zaqaria Paliashvili’s opera “Daisi”, Revaz Laghidze’s song, “O vine, o maiden with braided curls”, Konstantine Gamsakhirdia’s “Vine blooming”, paintings of Niko Pirosmani, Lado Gudiashvili, Davit Kakabadze, Elene Akhvlediani, Merab Berdzenishvili, Zurab NiJaradze, and many others, including the works of the present-day artists. [illustration] Genuine and generous hospitality is in the nature and soul of the Georgian people. Traditionally hosting a guest without wine for a Georgian is so hard to imagine that it is reflected in a folk verse: “A guest a’coming to a man The guest not seen before. The man cuts a log from the cart Stored since summer, Then adds his pitchfork to the fire To the fire that has his heart already in

dawvas fiwali orTiTi,

And the smoke rises up.

cecxli daanTos gulisa;

Then the guest is seated for the feast

oTkuTxiv boli avides,

An atlas attire is offered to him

dasvas da anadimosa,

And a stallion is offered –

atlasis kaba Caacvas

But still all that in vain

da cxensa Sesvas spilosa _

If the host treats him no wine”.

yvela tyuilad Cauvlis, Tuki ar asmevs Rvinosa~ . qarTuli vazis istorias mravali naSromi mieZRvna da eZRvneba dResac. mravali mecnieris azriT, sityva „Rvinis“ fuZes wminda qarTveluri warmomavloba unda hqondes, romelic Semdgom sxva qveynebSic gavrcelda. aTaswleulTa manZilze msoflios caze epoqaTa ulmobelma grigalebma gadaiqroles da Tan waritaces msoflio civilizaciis akvnis damrwevi erebi _ Sumerebi, etruskebi, urartuelebi da sxv. istoriis qartexilebs gahyvnen anbanis

A number of researches have been dedicated to the history of the Georgian vine – and their flow still continues. We count quite a few written sources with attempts to define its role and place in the context of evolution of vine culture in other countries - and on the world scale in general. Little by little grows the distribution area of our wine, along with the gradual improvement of the winemaking conditions. We tried to attract the reader’s attention to the origin of the word ghvino. According to the scholars’ and scientists’ opinion, the root “ghvin” has a purely Georgian – Qartvelian origin. In the course of the dramatic changes of millennia and

Semqmneli finikielnic... ulmobel mexTatexaSi saqarTvelos, qarTvelTa gaZlebis saidumlo qarTuli fenomenis umTavres niSanSi _ samSoblo miwis siyvarulSi unda veZeboT. is ki asazrdoebda vazs _ simbolos cxovelmyofelobisas! xolo vazi, misgan naJuri RviniT, qarTvel kacs Zalas aZlevda, nebismieri gansacdelisTvis gaeZlo, amitomac iqca vazi mravalsaukunovani qarTuli kulturis SemoqmedTa STagonebis wyarod! valeri asaTiani, doqtori, profesori, KTW-is uxucesTa sabWos wevri

historical storms and disasters dispelled the nation that were at the cradle of the world civilization – the nation of Shumers, Etruscs, Urartu – and others. The hurricanes of epochs wiped out the Phoenicians, the nation that created alphabet.. It seems, the reason of the Georgians’ endurance and survival must be found in the way and extent they love their native earth – the earth that lets the vine grow, the vine that is the symbol of life-giving force – which explains the reason why it has become the source of inspiration of the artists who had been working for centuries on creating Georgian culture. Valeri Asahiani Professor, Member of Council of Elders

sagvareulo tradiciebi qarTul meRvineobaSi qarTuli vazi Tavisi mravalsaukunovani istoriiT erT-erTi uZvelesia msoflioSi da sruliad gansakuTrebuli movlenaa. saqarTveloSi vazis qarTul jiSebTan da Rvinis dayenebis uZveles teqnologiebTan dakavSirebulia Cveni istoria, kultura, cxovrebis wesi da xasiaTi. yurZensa da yurZnis Rvinos gansakuTrebuli adgili ukavia qarTveli kacis cxovrebaSi. Rvino aris produqti, romelsac mevenaxe da meRvine hqmnian. pirveli vazs uvlis da axarebs, meore – Rvinos amzadebs. Rvino adamianis saukeTeso megobaria, Tu mas zomierad moixmar da yvelaze didi mteri, Tu borotad gamoiyeneb. yurZnis Rvinos kacobrioba aTaswleulebis manZilze amzadebs da iyenebs. vazis kulturisa da Rvinis dayenebis ganviTareba ganuyrelad aris dakavSirebuli kacobriobis istoriasTan. yurZnis mtevani da Rvino ZvelTaganve megobrobisa da mSvidobis simbolod iTvleboda. saukuneebis manZilze qarTveli glexi siyvaruliT uvlida vazs, qmnida da Taobidan Taobas gadascemda sul ufro srulyofil agroteqnikas da Rvinis dayenebis kulturas. saqarTvelo dedamiwis erT-erTi SesaniSnavi kuTxea. qarTveli meRvineebi saukuneebis manZilze saukeTeso gemos, faqizi aromatisa da buketis, lamazi ferisa da sxva Zvirfasi Rirsebebis Rvinoebsa da magar alkoholur sasmelebs amzadeben. mecnierulad dasabuTebulia, rom saqarTvelo aris qveyana, sadac adamianma veluri vazi pirvelad gaakultura da „gaaSinaura“. Cvens qveyanaSi XIX saukunidan arsebobda am dargSi moRvaweTa mTeli pleada, romelTac daregistrirebuli hqondaT TavianTi firmebi da kompaniebi, produqcias hqmnidnen da mis realizacias bevrad ufro adre eweodnen, vidre evropasa da ruseTis imperiaSi arsebuli cnobili kompaniebi.

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FAMILY TRADITIONS IN GEORGIAN WINE-MAKING The Georgian vine – with its history of many centuries traditions is one of the oldest in the world and makes an absolutely special phenomenon. In Georgia – our history, culture, way of life and character are connected to Georgian vine sorts and ancient technologies of wine-making. The grape and grape wine take a special place in life of Georgian people. The wine is a product of work of both the vine-grower and the wine-maker. The former takes care and cultivates the vine while the latter produces the wine. When taken reasonably, the wine can be a man’s best friend but it turns into the biggest enemy if drunk excessively. The humanity makes and uses grape wine for thousands of years; thus the development of vine culture and wine-making is inseparably connected with the history of humankind. The bunch of grapes and wine were the symbol of friendship and peace from the ancient times. Georgian peasants have cultivated the vine, creating and passing an ever improving agrotechnics and wine-making techniques for centuries, from one generation to another. Georgia is one of the remarkable corners of the planet. The renown of Georgian wine counts many centuries. The real artists in their field, Georgian wine-makers create excellenttasting wines that have gentle aroma and bouquet, beautiful color characteristics and other important qualities; they also make high alcohol drinks. It is a scientific fact Georgia is a country that civilized and domesticated wild grapes for the first time. One of the historic possibilities suggests that it was here in Georgia that wine and chacha alcoholic beverage was prepared. In Georgia the whole generations of people were involved in this field in the 19th c. – with their registered firms and companies, they created the wine products and vended the produce much earlier than other well known companies in Europe and Russian Empire. In Georgia, many vine growers and wine-makers were

saqarTveloSi mevenaxeoba-meRvineobisa da alkoholuri sasmelebis warmoebis ganviTarebisa da dargebad Camoyalibebis mizniT araerTi mevenaxe da meRvine iRvwoda, romelTa nakvalevze Semdgom Taobebi aRizarda. qarTuli meRvineobis ganviTarebis istoria warmoudgenelia qarTveli didgvarovnebisa da Tavadaznaurobis gareSe. maTi Rirseuli warmomadgenlebi _ bagrationebi, jorjaZeebi, erisTavebi, SarvaSiZeebi, mayaSvilebi, jandierebi, ColoyaSvilebi, yifianebi, ciciSvilebi, vaCnaZeebi, andronikaSvilebi, orbelianebi _ ara marto Rvinisa da magari sasmelebis warmoebiT iyvnen dakavebulebi, aramed qarTuli aristokratiis brwyinvale warmomadgenlebi gaxldnen. qarTvel kacs vazi ise Seezarda da Seesisxlxorca, erTmaneTis sinonimebad iqca. roca kaxeTs axseneb imwamsve rqawiTeli da saferavi dagidgeba Tvalwin, qarTls _ Cinuri da Tavkveri, imereTs _ cicqa da colikauri, samegrelos _ ojaleSi, gurias _ jani da Cxaveri, raWas _ aleqsandrouli da mujureTuli, leCxums _ usaxelauri. qarTvelebi uxsovari droidan amzadeben Rvinos, Tavdapirvelad umartivesi, primitiuli meTodebiT, Semdgom civiluri wesiT, kaxuri da imeruli teqnologiiT da bolos _ Tanamedrove evropuli teqnologiiT. qarTvel meRvineTa moRvaweoba SegviZlia sam kategoriad davyoT: pirveli _ memamuleebi, romelTac sakuTari venaxebi, marnebi hqondaT, Rvinos amzadebdnen da Semdgom realizacias ukeTebdnen, rogorc adgilze maranSi, aseve TavianT sarealizacio sawyobebSi, depoebSi, maRaziebsa Tu duqnebSi. maT

investing their efforts in the development of viticulture, winemaking and production of alcoholic drinks, categorizing them these fields into their respective spheres; generations have been raised that followed in their footsteps. The history of development of Georgian wine-making is unimaginable without the well-born and noble people. Their worthy representatives â&#x20AC;&#x201C; Bagrationi, Jorjadze, Eristavi, Sharvashidze, Makashvili, Jandieri, Cholokashvili, Kipiani, Tsitsishvili, Vachnadze, Andronikashvili, Orbeliani, were not just involved in the production of wine and strong alcoholic drinks, but were brilliant representatives of the Georgian aristocracy. The Georgian vine has joined and become so intimately linked with Georgian people that they both can be viewed as synonyms. At the mention of Kakheti, one instantly sees Rkatsiteli and Saperavi; the same is with other regions and their characteristic wines: Kartli is associated with Chinuri and Tavkveri, Imereti with Tsitsqa and Tsolikauri, Megrelia with Ojaleshi, Guria with Jani and Chkhaveri, Racha with Aleksandreuli and Mujuretuli and Lechkhumi with Usakhelauri. Georgians have been making wine since ancient times. In the beginning the methods used were most simple and primitive. Later the production methods changed to assimilate more civilized ways, including the Kakhetian and Imeretian technologies. The most recent technology to influence Georgian wine-making has been a modern European technology. The work of the Georgian wine-makers can be divided into three categories: the first category consists of landowners who had their own vineyards and wine cellars, people who made their own wine and sold it from their wine cellars and storehouses as well as depots, shops and taverns. These producers

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meRvineebi da mevenaxeebi sazRvargareTidan hyavdaT mowveuli da garkveul anazRaurebas uxdidnen. meore _ meRvineebi, romlebic muSaobdnen TavianTi codnis gansamtkiceblad da praqtikuli saqmianobis Sesaswavlad cnobil marnebSi, sadac ucxoel specialistebTan erTad amzadebdnen da qmnidnen SesaniSnav saukeTeso Rvinoebs da saerTaSoriso gamofenebsa da konkursebze jildoebs imsaxurebdnen. mesame _ SeZlebuli ojaxis Svilebi, romlebic dargis Sesaswavlad evropis cnobil mevenaxeoba-meRvineebis saswavleblebSi iZendnen Teoriul codnas da iqve euflebodnen praqtikul

saqmianobas venaxis movlasa da Rvinis dayenebaSi. Semdgom isini dabrundnen saqarTveloSi da cnobili kompaniebi Seqmnes, aaSenes marnebi, qarxnebi da SeiZines Tanamedrove manqana-mowyobilebebi. garda Rvinis dayenebisa da realizaciisa, isini sapatio Tanamdebobebze iniSnebodnen, TanamSromlobdnen Jurnal-gazeTebTan, aqveynebdnen saintereso masalebsa da cnobebs dargis Semdgomi ganviTarebis Sesaxeb, eweodnen pedagogiur moRvaweobas da codnas gadascemdnen axalgazrdobas. maT ricxvs miekuTvnebian ivane bagration-muxraneli _ saqarTvelos TavadaznaurTa winamZRoli, generali, aleqsandre WavWavaZe _ cnobili poeti - romantikosi, sazogado moRvawe, general-leitenanti, zaqaria jorjaZe, kavkasiis sasoflo-sameurneo sazogadoebis sapatio Tavjdomare, agreTve solomon ColoyaSvili, ermile nakaSiZe, giorgi bolqvaZe, daviT sarajiSvili, vaxtang ciciSvili da sxvebi. saqarTveloSi XIX saukunis dasawyisidan cnobilia saxelebi qarTveli mevenaxe-meRvineebisa,

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had foreign vine-growers and wine-makers to come and work for them for a certain amount of money. In the second category there are wine-makers who, in order to obtain the necessary knowledge and practice, worked in prominent wine cellars, where they made excellent wines in cooperation with foreign specialists, receiving prizes at international exhibitions and competitions. The third category consists of children from the well-off families who acquired theoretical knowledge and practical experience in viniculture and wine-making in Europe’s vinegrowing and wine-making schools. When they returned to Georgia, they established recognized companies, built wine cellars and factories and purchased modern machinery and

equipment. Apart from making and selling wine, they were appointed to high office jobs, cooperated with journals and newspapers, published interesting materials and references about the future of the trade, taught and passed their knowledge on to the youth. Among them are: General Ivane Bagration-Mukhraneli – the leader of Georgian nobility, Alexander Chavchavadze – well-known romantic poet, public figure, GeneralLieutenant, Zakharia Jorjadze – Honorary Chairman of Caucasus Agricultural Society, Solomon Cholokashvili, Ermile Nakashidze, Giorgi Bolkvadze, Vakhtang Tsitsishvili and others. In Georgia, the names of Georgian vine-growers and winemakers that cultivated, made and sold wine for years are known from the beginning of the 19th century. But years and periods of instability in the country did not allow the field to be fully developed, thwarting the potential and breaking the line of inheritance – as the knowledge was not always transmitted to future generations in the form of family traditions. Incessant invasions, cutting down of vineyards, phylloxera, unending wars, the establishing of the communist order, the years: 1921, 1937, 1942 and 1990-es did not allow

romlebic aSenebdnen vazs, amzadebdnen Rvinos da yiddnen wlebis ganmavlobaSi. magram wlebis ganmavlobaSi qveyanaSi arastabilurma situaciam xeli SeuSala dargs srulyofilad ganviTarebuliyo da TaobaTa Soris ojaxuri tradiciebis doneze gagrZelebuliyo. ganuwyvetelma Semosevebma, venaxebis aCexvam, filoqseram, gauTavebelma omebma, komunistebis Semosvlam, 1921 welma, 1937 ma, 1942 welma, 1990 -ianma wlebma saSualeba ar misca qarTvel kacs meRvineoba ojaxur tradiciad Taobidan Taobas gadascemoda. dRes venaxebs aRar aSeneben da Rvinos aRar amzadeben nakaSiZeebis, winamZRvriSvilebis, ColoyaSvilebis, TarxniSvilebis, vaxvaxiSvilebi, jorjaZeebis, WavWavaZeebis, jandierebis, muxranbatonebis da sxvaTa STamomavlebi. dasanania, roca wlebis ganmavlobaSi dagrovili gamocdileba, daxarjuli dro da Tanxa, mopovebuli warmatebebi, romelTa miRweva xdeboda didi ZalisxmeviT, Tavdauzogavi SromiT, ver naxulobs gagrZelebas STamomavlobaSi iseT dargSi, rogoric mevenaxeoba-meRvineobaa. sazRvargareT cnobil kompaniebs ar gadautaniaT is avadsaxsenebeli wlebi, rac qarTvelebma gadaitanes, amitom maTi dinastiebi cocxloben, umcrosi Taoba agrZelebs mama-papis, winaprebis dawyebul saqmianobas da dRes meSvide da merve Taobebi arian kompaniebis saTaveSi. msoflioSi arsebobs meRvineTa sagvareulo dinastiebis asociacia, romlis SemadgenlobaSi mxolod kerZo pirTa kuTvnili Rvinis sawarmoebia gaerTianebuli. isini firmebs wlebis ganmavlobaSi floben da dawyebul saqmes agrZeleben erTi da igive ojaxebis sxvadasxva TaobaTa warmomadgenlebi. magram gamonaklisi yovelTvis arsebobs da dRes saqarTveloSi sabednierod Cndebian meRvineobis kompaniebi, romlebic Rvinisa da alkoholuri sasmelebis sferoSi warmatebiT moRvaweoben da agrZeleben ojaxur tradiciebs. erT-erTi aseTi kompaniaa „kaxuri tradiciuli meRvineoba“. am kompaniis istoria guriaSi, sofel askanaSi daiwyo. iTvleba, rom saxelwodeba askanam baxusis STamomavlis, eneasis vaJis, askaniusisgan miiRo. askanaSi dRemde SemorCenilia marani, romelic kompaniis mflobelis winaparma, anTimoz CxaiZem daaarsa. yvelaze Zvel qvevrze 1880 welia amotvifruli. swored am TariRidan iwyeba drois aTvla. anTimoz CxaiZis mier damzadebuli Rvinoebi mravalferovnebiT xasiaTdeboda, maT Soris GamoirCeoda mSrali Rvinoebi _ „Cxaveri“ da „colikauri“, romlebmac anTimozis Rvinoebs sazRvargareTac gauTqves saxeli. `kaxuri tradiciuli meRvineobis~ kompaniis xelmZRvanelis interesebi gascda guriis farglebs. misma damaarsebelma, zurab CxaiZem deduleTSi, kaxeTis uZveles sofel veliscixeSi aRadgina papiseuli marani, Tone, WaWis saxdeli `zaoti~ da saukeTeso turistul obieqtad gadaaqcia. wels mcxeTaSi gaixsneba Rvinis palata, qalaqis centrSi _ kompaniis marani, sadegustacio darbazi. samomavlod ganzraxulia sofel aska-

Georgian people to transmit the wine-making family traditions from one generation to the next. Today, the descendants of the following families are no longer cultivating vine or making wine: Nakashidze, Tsinamdzgvrishvili, Cholokashvili, Tarkhnishvili, Vakhvakhishvili, Jorjadze, Chavchavadze, Jandieri and Mukhran-Batoni. It’s a pity that years of experience, the time and money spent, the success achieved – all that’s obtained with such great effort and selfless work, is not continued in future generations in a field like viticulture and winemaking. The well-known foreign companies haven’t gone through the same hard time that Georgia has seen; that is why their notorious dynasties still exist, the young generation continues the business of their ancestors and companies are led by 7th and 8th generation of wine-makers. There is a World Winemakers Family Dynasties Association that unites only those companies that are owned by the private individuals. The firms are seeing the different generations of the descendants of winemaking families continue the business of their ancestors for years. Fortunately, there always are exceptions; the new wine-making companies that are created today in Georgia are successfully operating in the field of winemaking and alcohol beverages and continue their family traditions. One of the companies like that was created by Chkhaidze brothers in 1998. The history of this company began in Guria, in the village of Askana. It is believed that Askana was named so after the descendant of mythical Bacchus, Aenease’s son Ascanius. Today Askana still boasts the marani wine cellar that was established by the ancestor of the company’s owners – Antimoz Chkhaidze. The year 1880 is engraved on the oldest qvevri pitcher, which is the year that the company uses as its starting reference. The wines produced by Antimoz Chkhaidze were of different variety. The most distinguished sorts that made Antimoz’s wines famous abroad were “Chkhaveri” and “Tsolikauri”. 15 years ago brothers Gocha, Zurab and Jimsher decided to revive family traditions and established a new winemaking company, naming it “Askana Brothers”. The family business started to develop successfully. In 2001 Zurab Chkhaidze established the branch company “Kakhetian Traditional Winemaking”.

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Today both of these companies are successfully continuing the course of the forbearers and contribute to the task of winemaking in Georgia – something that has been proven many times on different international wine forums. The interests of the leader of the “Kakhetian Traditional Winemaking” Company exceeded the borders of Guria province. In the ancient village of Velistsikhe in Kakheti, the place where his mother came from, Zurab Chkhaidze, the company founder rebuilt his grandfather’s marani wine cellar, tone bakery and chacha distillery and created an outstanding tourist object. This year the Company opened also the marani and tasting room in the center of the city of Mtskheta. There are plans for the future according to which the family marani in Askana will be rebuilt and expanded to accommodate a wine museum. The attention has also been directed towards neglected Gurian grape sorts, to cultivate them in vineyards and assist the production of wine and fruit vodka.

naSi sagvareulo marnis mSenebloba da iq Rvinis muzeumis gaxsna. yuradReba eqceva agreTve miviwyebuli guruli yurZnis jiSebis venaxebis gaSenebas da Rvinisa da xilis aryis warmoebas. „kaxuri tradiciuli meRvineobis“ prezidenti zurab CxaiZe saqveynod cnobili ansamblis, „qarTuli xmebis“ wevria. amasTan ukve meeqvse welia atarebs saqvelmoqmedo xelovnebis festival „qarTuli suls“ da ilia WavWavaZis xsovnisadmi miZRvnil saRamoebs saguramoSi. mTlianad CxaiZeebis ojaxis damsaxureba da madlia, rom dRes sofel askanaSi moqmedebs uflisa Cvenisa ieso qristes amaRlebis taZari, romelic 2000 wels 30 agvistos akurTxes. mas Semdeg yovelwliurad imarTeba saxalxo dResaswauli „askanoba“. imedia, CxaiZeebi male gawevriandebian meRvineTa sagvareulo dinastiebis asociaciaSic. warmateba vusurvoT kompanias da mis damfuZneblebs, mravali sasikeTo saqme gaekeTebinoT im sapatio da ZirZvel qarTul saqmianobaSi, rasac mevenaxeoba-meRvineoba hqvia. bondo kalandaZe, damsaxurebuli meRvine KTW -is uxucesTa sabWos wevri

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Just like the prominent family dynasties in Georgia, the descendants of Chkhaidze family pay a lot of attention to charity. The president of Kakhetian Traditional Winemaking Company, Zurab Chkhaidze is a member of world-famous ensemble “Georgian Voices” and frequently sponsors the foreign tours of this ensemble. Besides, six years in a row he sponsors an art charity festival “Georgian Soul” and special evenings dedicated to the memory of Ilia Chavchavadze in Saguramo. It is the merit and virtue of the whole Chkhaidze family that today in the village of Askana there is the functioning church of Ascension of our Lord Jesus Christ, which has been sanctified on August 30, 2000; since this date a yearly folk festival “Askanoba” is also organized. Hopefully, the Chkhaidze family will soon become members of the Winemakers Family Dynasties Association. Let us wish success to the Company and people who established it, may they continue their good deeds in the honorable and genuine ancient Georgian task and activity of winemaking and vine-growing. Bondo kalandadze Winemaker Emeritus Member of council of Elders of KTW

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qarTuli vazisa da Rvinis istoriul-eTnografiuli muzeumi mevenaxeobisa da meRvineobis saerTaSoriso organizaciis gadawyvetilebiT, 1962 wels X msoflio kongresis Catarebis adgilad Tbilisi SeirCa. es im droisaTvis qarTuli meRvineobis didi aRiareba iyo. kongresisaTvis mzadeba saxelmwifo doneze mimdinareobda. saqarTvelos mebaReobis, mevenaxeobisa da meRvineobis samecniero-kvleviTi institutis teritoriaze vaSlijvarSi, romelic erT erTi mowinave iyo mTel sabWoTa kavSirSi, gaixsna saqarTveloSi pirveli vazisa da Rvinis istoriul-eTnografiuli muzeumi. muzeumis Seqmnis ideis sulis Camdgmeli da misi pirveli direqtori gaxldaT mecnierebis damsaxurebuli moRvawe vladimer lolaZe. misi rudunebiT da institutis xelmZRvanelebis _ akademikos nikoloz xomizuraSvilisa da profesor maqsime ramiSvilis xelSewyobiT gakeTda didi mamuliSviluri saqme. didi gulisyuriTa da mecnieruli SerCeviTobis meTodiT Seikri-

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GEORGIAN VINE AND WINE HISTORICAL - ETHNOGRAPHIC MUSEUM According to the 1962 decision of the International Organization of Viticulture and Winemaking in 1962, Tbilisi was chosen to host the X World Congress. At that time it meant a great recognition of Georgian winemaking. The preparatory measures were taken at the state level. In Vashlijvari, in the territory of the Research Institute of Horticulture, Viticulture and Winemaking, that was among the leading institutions in the Soviet Union â&#x20AC;&#x201C; the Historical and Ethnographic Museum of Vine and Wine was opened which was the first of its kind in Georgia. The idea of creation of the museum belonged to Vladimer Loladze, Honored Scientist, who became the first director of the Museum. Through his diligence â&#x20AC;&#x201C; and with assistance of the institutional governance of Academician Nikoloz Khomizurashvili and Professor Maxime Ramishvili a deed of state and national significance was carried out. With care, and according to the principle of scientific selection the artifacts

ba eqsponatebi, maT Soris, samuzeumoc, romelTa moZiebaSi didi wvlili miuZRvis cnobil istorikoss, akademikos lali javaxiSvils. dasavleT saqarTvelodan, kerZod, imereTidan, Camoitanes uZvelesi marani, damzadda im droisaTvis metad Tanamedrove stendebi. muzeumi 1500 kv.m. farTobze iyo ganTavsebuli da xuTi darbazisagan Sedgeboda. pirvel or darbazSi warmodgenili iyo istoriuli nawili, xolo danarCenebSi mexileobis, mevenaxeobisa da meRvineobis dargis mecnieruli miRwevebi, Tanamedrove mdgomareobisa da ganviTarebis amsaxveli masalebi. msoflio kongresi 1962 wlis 13 seqtembers gaixsna. mevenaxeobisa da meRvineobis saerTaSoriso organizaciis prezidentma, baronma pier leruam muzeumSi yofnisas aRniSna, rom qveyana, romelmac mevenaxeobisa da meRvineobis uZvelesi tradiciebi Semoinaxa, didi pativiscemis Rirsia. pier leruam muzeumSi da, kerZod, imerul maranSi programiT reglamentirebuli naxevari saaTis nacvlad ori saaTi dahyo. marnidan gamosvlisas baronma daiCoqa, marnis zRurbls eambora da

were collected including the ones designed for the Museum – and a significant role in this process was played by the famed historian, Academician Lali Javakhishvili. An ancient marani was brought from west Georgian region of Imereti and the stands for display were installed. The Museum consisted of 5 halls and its area equaled 1500 sq.m. The first two halls were reserved for the historical section, and the rest was given to the display of materials that reflected the scientific achievements and current state of affaires in researches that embraced horticulture, viticulture and winemaking. The World Congress was opened on September 13, 1962. During his visit to the Museum, Baron Pierre Lerois, President of the International Organization of Viticulture and Winemaking, stated that the country that succeeded in preserving ancient traditions of vine-growing and winemaking deserves a great respect. Instead of the half hour identified by the regulation program, Baron Lerois extended his visit – to marani in particular - to two hours, and on leaving the place he knelt and kissing the threshold of marani, spoke the words: “Geor-

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Tqva: `qarTvelebo, qvevris yeli gewmindoT mudam zarbaznis lulis nacvlad~. mevenaxeTa da meRvineTa X msoflio kongresis Catarebidan TiTqmis naxevari saukunis Semdeg, 2008 wels, maSindelma xelisuflebam instituts Senoba, uZravi qoneba CamoarTva da muzeumi gaauqma. gaiyida vaSlijvris eqsperimentuli baza, vazis qarTuli genofondis amsaxveli koleqcia, Telavis sacdeli sadguri, es uZvelesi samecniero kera ganadgurda. dRes muzeumis dokumenturi nawili ganadgurebulia, darCenili eqsponatebis nawili sadRac sardafSi yria. orsarTulian nagebobaSi ganTavsebulia soflis meurneobis saministros dacvis samsaxuri.

gians, I wish you ever clean the edge of qvevri – instead of the edge of canon barrel”.

yurad aravin iRo, rom muzeumi erovnuli saganZuris Semnaxveli da mevenaxeoba-meRvineobis uZvelesi istoriis amsaxveli iyo. maSin am vandaluri aqtis winaaRmdeg xma aRimaRles instituciis direqtorma, akademikosma nodar CxartiSvilma, institutis koleqtivma da teqnikis mecnierebaTa doqtorma, mevenaxeobisa da meRvivineobis saerTaSoriso akademiis namdvilma wevrma, Teimuraz Rlontma. maTi mcdeloba amao gamodga, muzeumi mainc gauqmda. arada arsebobis TiTqmis naxevarsaukunovani istoriis manZilze man ramden ucxoel stumars umaspinZla, ramdens auxila Tvali im WeSmaritebaze, rom saqarTvelo Rvinis samSobloa. 2010 wlis msoflio kongress kvlav Tbilisma umaspinZla. is usaxurad Catarda, kongresis Sesaxeb mxolod specialistTa viwro wrem Seityo.

vice of the Ministry of Agriculture.

Almost half a century later, after the X World Congress of Viticulture and Winemaking, in 2008, that-time leadership of the country deprived the institute of property by taking the building, immovable property and repealed the Museum. The experimental base in Vashlijvari was sold, along with the collection of the gene pool that showed the gene pool of Georgian vine sorts, Telavi test station, and the old research center ceased to exist. The documentary part of the Museum is now destroyed and the remaining part of the exhibits is piled up in the basement, and the two-storey building hosts now the guard Ser-

Not a soul paid attention to the fact that the Museum preserved the national treasures and exposed the ancient history of vine-growing and winemaking. Then the director of the Institute, Academician Nodar Chkhartishvili, together with the staff of the Institute and Member of Viticulture and Winemaking International Academy, Doctor of technical sciences, Teimuraz Ghlonti – raised their voice against that fact of vandalism – but in vain, the Museum was closed and revoked – in spite of the number of instances when it hosted so many visitors from abroad during the period of its almost half-century existence – and uncovered to them the truth that Georgia is the native land of wine. Tbilisi hosted the World Congress again in 2010 – but this time it passed almost unnoticed, only a narrow group of spe-

saCvenebelic ra iyo? Rvinis qarxniT an venaxiT gaakvirveb frang da italiel meRvines? eWvi ar gvepareba, rom Cveni meRvineebi stumrebs qarTuli mevenaxeoba-meRvineobis uZveles tradiciebze mouyvebodnen, magram asjer gagonils erTxel nanaxi sjobiao, naTqvamia. sanaxavi ki dRes bevri araferi gvaqvs. `kaxuri tradiciuli meRvineobis~ uxucesTa sabWom moiwona kompaniis ganviTarebis generaluri gegma, romlis mixedviTac ganzraxulia kompaniis damfuZneblebis mSobliur sofel askanaSi mamapapiseuli marnis mSenebloba da mis bazaze qarTuli meRvineobis istoriul-eTnografiuli muzeumis gaxsna, rac momavali Taobebis winaSe Cveni `qarTuli movaleobaa~.* *gamonaTqvami ekuTvnis wminda eqvTime TayaiSvils mixeil lolaZe, a. Svaiceris mSvidobis medlis laureati, KTW -s uxucesTa sabWos wevri.

cialists was informed about it. Besides, what was to be shown to the guests? Can we impress French or Italian winemaker with a winery or a vineyard? No doubt, the Georgian specialists certainly told their guests about the ancient traditions of Georgian vine-growing and winemaking – but the saying: “better to see once than to hear ten times” - is not without reason, indeed. Besides, not much do we possess now to show. The Council of Chiefs of the “Kakhetian Traditional Winemaking” approved the General Plan of the development of the Company that determines the restoration and reconstruction of ancient marani in the native village of Askana; that marani belongs to the family of the Company’s founder, to his grandparents. On its basis is planned to open a Museum of History and Ethnography that is our “Georgian duty and obligation”* to the future generations. * The words belong to St. Eqvtime Takaishvili Mikheil Loladze Albert Schweitzer Laureate Member of Council of Elders of KTW

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suli aris is, rac xati da msgavsia RvTisa da aseve is,

rac

„arseba-gonieria“, _ ganmartavs

sulxan-saba orbeliani. sityvaTSeTanxmeba `qarTuli suli” aqcents akeTebs nebismier mimarTulebaze, romelic qarTul identobas warmoaCens da razec dazustebiT SeiZleba iTqvas: „Made in Georgia“. amis wakiTxvisas, cxadia, yoveli qarTveli miaxloebiT

CamonaTvals warmoidgens,

rac namdvilad qarTulia da raSic nebismierma qarTvelma unda amoicnos „qarTuli suli“. swored qarTuli identobis garkveva-dafuZneba gansazRvravs festivalis misias. „qarTuli sulis“ mier wlidan wlamde organizebuli koncertebi, gamofenebi, literaturuli saRamoebi mayurebels SesaZleblobas aZlevs ara mxolod dainaxos da datkbes qarTuli kulturisa da qarTuli sulis TaviseburebebiT, aramed sakuTari Tavi gaiazros, rogorc qarTuli identobis matarebeli. es, cxadia, festivalis erT-erTi mniSvnelovani misiaa, radgan qarTuli kulturis popularizeba mxolod maSinaa SesaZlebeli, roca qarTuli kulturis nebismieri matarebelisaTvis mkafio da naTeli iqneba, Tu ras niSnavs qarTuli suli. axla ukve tradiciad qceuli qarTuli xelovnebis festivali „qarTuli suli“ 2004 wlidan imarTeba

tradiciulad gazafxulze da

kompania `kaxuri tradiciuli meRvineobis” (KTW) tradiciuli mxardaWeriT. TavSive siamayiT unda

The spirit is that which bears the likeness and image of the God and also that of which “the essence is intelligent”. (Sulkhan-Saba Orbeliani: Georgian Dictionary, vol. 2, Tbilisi, 1993, p.115.) “Georgian spirit” is the collocation underlining any meaning that brings out the Georgian identity; something, about which it can be definitely said that it was “Made in Georgia”. Furthermore, for any Georgian person these words will associate with the rough inventory of the things that are undeniably Georgian in their nature, or, in other words, something in which a Georgian person will see a Georgian spirit. It is this establishment of the Georgian identity that defines the mission of the festival “Georgian Spirit”. The concerts and exhibitions, which are annually organized by the “Georgian Spirit” allow the viewers not only witness and enjoy the distinctiveness of the Georgian culture and Georgian spirit, but also see themselves as the carriers of the Georgian identity. Naturally, this is one of the important missions of the festival, since the popularization of the Georgian culture is possible only when the carriers of the Georgian culture will have the clear and definite understanding of what the Georgian spirit means. The festival of the Georgian art has become a tradition since its introduction in 2004. It is organized every spring with the support of the “Kakhetian Traditional Winemaking” (“KTW). It should be proudly noted that right from the start, since its beginning the festival is held with the blessing of Catholicos-Patriarch of All Georgia, the Archbishop of Mtskheta-Tbilisi and Metropolitan bishop of Abkhazia and Bichvinta, His Holiness and Beatitude Ilia II. The “Georgian Spirit” was first conceived as the festival of Georgian folk song and dance but eventually it assimilated almost every sphere of the Georgian culture. At the end of the letter a list of events held under the auspices of the art festival “appendix). In 2009, following the initiative of the founders of the

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aRiniSnos, rom festivali daarsebis dRidan tardeba sruliad saqarTvelos kaTolikos-patriarqis, mcxeTa-Tbilisis mTavarepiskoposis, biWvinTisa da cxum-afxazeTis mitropolitis, uwmindesis da unetaresis, ilia meoris locva-kurTxeviT. Tavdapirvelad `qarTuli suli” qarTuli xalxuri simRerisa da cekvis festivalad moiaz-

reboda, droTa ganmavlobaSi ki qarTuli kulturis TiTqmis yvela sfero moicva. werilis bolos mocemulia xelovnebis festivalis, `qarTuli sulis~ egidiT Catarebuli RonisZiebebis nusxa da mciredi fotomasala. 2009 wels `qarTuli sulis~ da KTW-is damfuZnebelTa iniciativiT dafuZnda `Tamar mefis fondi~. fondi saqvelmoqmedoa da warmoadgens konkretuli adamianebis mier qveyanaSi kulturisa da ganaTlebis mimarTulebis ganviTarebisaken mimarTul iniciativas. es aqcenti gansazRvravs Tamar mefis fondis mier yovelwliurad Catarebul aqtivobebsa da RonisZiebebs. `Tamar mefis fondis” oficialuri wardgena 2010 wlis aprilSi gaimarTa TbilisSi, festiva-

“Georgian Spirit” and “KTW”, the “Queen Tamar Foundation” was created. The foundation is charitable and supports the development of culture and education in the country, which also defines its annual activities and events. The presentation of “Queen Tamar Foundation” was held in April 2010 in Tbilisi in the framework of the festival. Dedicated to this event, the scientific conference named “Praise Tamar-Mephe” was held, in which Metropolitan Anania, academician Mariam Lortkipanidze, academician Roin Metreveli and Professor Giorgi Otkhmezuri took part.

One of the first projects of the foundation, “Queen Tamar Calendar” was printed in 2011. Collected in the calendar are the frescoes depicting Tamar, her portraits created by both renowned and less known painters, and icons, created by the Patriarch, which are unknown to the broad audience. The calendar also featured the Georgian poetry dedicated to Queen Tamar. Same year, another scientific conference was held in the framework of the “Georgian Spirit” festival, this time in Vale. The event was organized on May 14, the day of Tamaroba – with the facilitation of Metropolitan Theodore of Akhaltsikhe and Tao-Klarjeti Eparchy and Father Joseph. People to take part in the conference were professors Valeri Asatiani, Eldar Nadiradze, Merab Beridze and Tamaz Tkemaladze. In 2012, the festival program was outlined following the initiative from the Queen Tamar Foundation, emphasizing the following issues: understanding of the role of a Georgian woman in 20th and 21st cc.; vine – as the symbol of Christianity in Georgia associated with the Cross of St. Nino (Kakheti, Velistsikhe); the program also implied the featuring of Elene

lis farglebSi. am RonisZiebas mieZRvna samecniero konferencia saxelwodebiT `Tamars vaqebdeT mefesa~, romlis muSaobaSic monawileoba miiRes meufe ananiam, akademikosma mariam lorTqifaniZem, akademikosma roin metrevelma, profesorma giorgi oTxmezurma. 2011 wels daibeWda fondis erT-erTi pirveli proeqti „Tamar mefis kalendari“. masSi Tavmoy-

rilia Tamar mefis freskebi, cnobili Tu ucnobi mxatvrebis mier Seqmnili Tamaris portretebi, patriarqis dawerili Tamaris xatebi. aseve Tamar mefisadmi miZRvnili qarTvel poetTa leqsebi. amave, 2011 wels, festivalis farglebSi kidev erTi samecniero konferencia moewyo, amjerad valeSi, Tamarobas _ 14 maiss meufe Teodoresa da mama iosebis didi ZalisxmeviT. konferenciaSi monawileobdnen profesorebi: valeri asaTiani, eldar nadiraZe, merab beraZe, Tamaz tyemalaZe. 2012 wels festival `qarTul sulis” programas, swored

Tamar mefis fondis inicia-

tiviT, safuZvlad daedo qarTveli qalis rolis gacnobiereba XX da XXI saukunebis kulturul procesebSi. aqedan gamomdinare SeirCa elene axvledianis ferwera, mariam wiklauris poezia da

Akhvlediani paintings, and Evening of contemporary poetry – led by Mariam Tsiklauri. Last year, the first branch of Queen Tamar Foundation was opened in Adjara. Among the immediate plans of the foundation is the establishment of branches that are to cover the whole territory of Georgia – and also beyond its borders. The regulations of the foundation foresee a range of charitable and cultural activities – though there is the point I want to underline – that is the initiative to revive the “Tamar Mephe Medal”.

Queen Tamar Foundation is a young organization but it has already accumulated its history and certain traditions. The core of the foundation is continually being defined on the basis of what Georgian reality is, as well as some other changes and news – the quality which allows the foundation to remain topical in the context of identification and outlining of the current events and news. The identification of the news is among the main activities of the foundation. As for the second main purpose, it is the encouragement and protection of people working in the field of culture, especially the youth. The foundation is also open to different initiatives and suggestions. From 2010, a special prize and a gold medal were introduces in the framework of the “Georgian Spirit” festival. The festival awards annual prizes to distinguished workers of culture and ensembles that popularize Georgian spirit. The first prize of the foundation was kindly given to His Holiness and Beatitude Ilia II, as the esteemed creator, artist, and person who strengthens the spirituality of the nation, the hope and faith of all Georgians. The prizes were also awarded to the members of clergy:

vazi - qristianobis simbolo saqarTveloSi _ asocirebuli wminda ninosTan (kaxeTi, veliscixe). gasul wels fondis pirveli filiali gaixsna aWaraSi. fondi momavalSi gegmavs

filialebis

daarsebas saqarTvelos mTel teritoriaze da sazRvargareT. fondis wesdeba araerT saqvelmoqmedo da kulturul saqmianobas iTvaliswinebs, Tumca minda gamovyo erTi iniciativa _`Tamar mefis ordenis~ aRdgena. Tamar mefis fondi axalgazrda organizaciaa, magram ukve garkveuli tradiciebi da istoria aqvs. misi Sinaarsi mudmivad zustdeba qarTuli sinamdvilis, cvlilebebis, siaxleebis gaTvaliswinebiT. es mas SesaZleblobas aZlevs iyos aqtualuri _ gamokveTos da warmoaCinos mimdinare movlenebi. siaxleebis gamokveTa fondis saqmianobis erT-erTi mTavari amocanaa, xolo meore, arsebiTi datvirTvaa, waaxalisos da mfarveloba gauwios kulturis mimarTulebiT moRvawe adamianebs, gansakuTrebiT axalgazrdebs. fondi Riaa iniciativebisa da SemoTavazebebisTvis. 2010 wlidan dawesda „qarTuli sulis“ specialuri jildo da oqros medali, romliTac festivali yovelwliurad ajildovebs kulturis gamorCeul moRvaweebsa da ansamblebs, TanaziarT qarTul sulTan. `qarTuli sulis~ pirveli jildo gadaeca uwmindes da unetares saqarTvelos kaTolikos patriaqs ilia meores _ viTarca Rirs Semoqmeds, xelovans, eris sulierebis gamaZlierebels.

Metropolitan Theodore of Akhaltsikhe and Tao-Klarjeti Eparchy; Metropolitan David of Amba Alaverdi Eparchy; Metropolitan Josef of Shemoqmedi Eparchy; Father Joseph of Tianeti and Pshav-Khevsureti Eparchy; Well-known figures: Zurab Nizharadze, Nodar Tabidze, family of Tengiz Mirzashvili, Zurab Bolkvadze, Irma Nioradze, Andris Liepa, Mariam Tsiklauri, Ensembles: “Georgian Voices”, “Batumi”, Ozurgeti “Shvidkatsa”. APPENDIX: Events held in the framework of the art festival “Georgian Spirit”: Georgian Choreography: Ensembles: “Erisioni”, “Sukhishvili”, “Rustavi” Georgian Folk Polyphony: “Georgian Voices” – “Three Generations on Stage”, “Pesvebi”, “Alilo”, “Tbilisi”, “Batumi”, “Mdzlevari”, “Basiani”, “Simi”, Ozurgeti “Shvidkatsa”, “Georgian Voices” – “Four Interrupted Lives” Georgian Variety Art: Creative evening of composer Liliko Nemsadze, Merab Sepashvili (solo concert), quartet “Forte” (solo concert) Show Program “Georgian Energy”, Director – Lasha Oniani, Participants: “Mimodrama Theatre”, “Rustavi”, “Nabadi”, “Bagrati”, classic instruments band and acrobats. Charitable Concert “Tanadgoma”, participants: Children’s Choreographic Ensemble: “Imedi”, “Little Rustavi”, “Merani”. The income will be used to build a Georgian children’s churchcamp in Qobuleti. The evening of classical music – Tbilisi symphonic orchestra, conducted by V. Kakhidze. Classical Ballet: Irma Nioradze – “Scheherazade” and Gala concert. Poetry: Akaki Tsereteli – 170th anniversary; Creative evening of Galaktion poetry; Poetry of Mariam Tsiklauri. Painting: The exhibition of works by Tengiz Mirzashvili;

jildo gadaecaT: da tao-klarjeTis

axalcixisa

episkopos

meufe Teodores, meufe daviT amba alaverdels, Semoqmedis

eparqiis

mitropolits

meufe

iosebs, TianeTisa da fSav-xevsureTis eparqiis meufe Tadeozs da mama iosebs, zurab niJaraZes, nodar

tabiZes,

Tengiz

mirzaSvilis

ojaxs,

zaur bolqvaZes, irma nioraZes, andris liepas, mariam wiklaurs, ramaz papuaSvils, farnaoz lapiaSvilis

ojaxs,

merab

beriZes,

sergo

Exhibition of Zurab Nizharadze paintings; Elene Akhvlediani – remembrance. Conference: Scientific conference dedicated to Queen Tamar – in Tbilisi and Vale. Ia Makatsaria KTW Social Programs Coordinator Founder Tamar King Foundation International Festival “Georgian Spirit”

meliqiZes, Temur TaTeSvils, omar jayels da dekanoz stefane nadiraZes. ansamblebs: `qarTuli xmebi~, `baTumi~, ozurgeTis `Svidkaca~ `alilo”. ia maqacaria, festivalis `qarTuli suli~ da Tamar mefis fondis TanadamfuZnebeli KTW-s socialuri programebis xelmZRvaneli

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78 78

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qarTuli tradiciuli meRvineoba da qarTuli simRera siamis tyupebiviT arian erTmaneTze gadajaWvulni. Cveni identurobis am orma mZlavrma nakadma erTad gamoiara saukuneebi da ganumeorebel silamazesTan erTad arcTu usafuZvlo siamayis gancda mogvitana Tanamedrove qarTvelebs. Tanac qaTmisa da kvercxis ar iyos, aravin icis, uwinares romeli gaCnda da romeli damkvidrda Cvens saTayvano mamulSi, magram, erTi kia, im uxsovari droidan moyolebuli dRemde veravin da veraferma SeZlo maTi daSoreba. Tu erT maTgans Tvali mokari, meorec ueWvelad iqve axlos iqneba mZafri molodiniT damuxtuli, radgan arc WeSmariti lxini varga simReris gareSe da arc simRera _ lxinis gareSe. orive RvTisganaa dalocvili, erTmaneTs uxdebian, avseben da Cveni genetikuri silaRisTvis orive zedgamoWrilia. hoda, Cvenc xom am qveynis madliT varT gazrdilebi, Cven „qarTuli xmebis~ biWebi“.

The traditional Georgian winemaking and Georgian songsand-singing are inseparable like Siamese twins. These two powerful streams of our identity have passed through the centuries and along with the unique beauty bestowed upon us – the present-day generation, the feeling of pride – and not without reason, we have to admit. And, like it is with the story of “who was the first, the chicken or the egg?” – nobody knows which of them was the first to appear, and which of them was the first to settle at our homeland that we so much adore and glorify; but one thing is for sure that – beginning from that ancient time, no one and nothing has ever succeeded in dividing or splitting them. If you happen to glimpse one of them at some place, be sure that the other is nearby, ready and charged with expectation – since not a feast is a true joyous feast without singing and not a song sounds proper without joy. They both are blessed by God and they both suit and complete each other – and they both make a pattern that fit perfectly our genetic liberty.

amitom arc lxinSi galaReba yofila odesme CvenTvis ucxo da arc am lxinSi stumrad mosuli simRera. amas Cven garSemo myofi adamianebic advilad amCnevdnen, etyoba. maxsovs, saRamo xans erTad gamovdiodiT xolme televiziis Senobidan me, gogi doliZe, gia WiraqaZe, daTuna abesaZe, Tamaz eliava, zurab lolaZe... RimiliT Semogvxedavdnen, SegvaTvalierebdnen da mere viRac ueWvelad ityoda _ ha, midixarT ara?!

sad mivdiodiT, an saerTod mivdiodiT Tu ara, amas aRaravin uRrmavdeboda, isedac naTeli iyo yvelasTvis, Tu ras gulisxmobdnen am naTqvamis miRma, megobrul sufras da simReras. im sufrasTan moxvedras da im simRerasTan Seyras na-

Now, we , too, have grown by the grace of this country – we, the Qartuli Khmebi guys… That is why in the days of merry-making we never felt unaccustomed to the event – or to the singing that crowned the festivity. Apparently, people around us notice that easily either. I remember an evening when we left the TV premises together: Gogi Dolidze, Gia Chiraqadze, Datuna Abesadze, Tamaz Eliava, Zurab Loladze… Seeing us the passers-by spared no smiles, they would cast a

glance and then a guy or two would remark, “Aa, ready for the evening, right?” Where we were supposed to go – if we were going to at all – that mattered not, because it was so obvious what they meant – a friendly atmosphere of some enjoyable

trobdnen, Torem TiTo boTlis ubralod waqceva maSin yvelas SeeZlo. ase TandaTan SevesisxlxorceT erTmaneTs Rvino, simRera da „qarTuli xmebi“. rac mTavaria, erTmaneTs SevesisxlxorceT da uerTmaneToba gviWirda. muxTali wuTisofeli ki Turme marTlac Zu mgeliviT gvyavda Casafrebuli. dro gadioda da Cveni yalyze Semdgari axalgazrduli SemarTeba jer TandaTan dacxra. marTalia simRera Zveleburad gveqaCeboda kalTaze, magram gaCnda ojaxi, gaCnda sxva saqme... mere uecrad wavida gogi, mere _ Tavgasa, gurami, zauri... daiRala Cveni wili simRera. frTamotexili frinvelebiviT davborialobdiT aqaurobas SemorCenilebi. veRarc lxins vaxerxebdiT, Zveleburad da veRarc simReras, Rvinosac ufro veferebodiT, vidre veZalebodiT, magram ixtibars bolomde mainc ar vitexdiT, amis uflebas isev da isev iqeT wasuli biWebi ar gvaZlevdnen. maT xsovnas sWirdeboda es. erTi qarTuli zRapari gamaxsenda axla, filosofiuri saTauriT _ „miwa Tavisas moiTxovs“. imitom gamaxsenda, rom etyoba mxolod miwa ki ara,

gathering, a supra merry-making. What actually meant their words – that was they’d so much wish to be present at the place in order to hear the singing, that was the case – certainly, not just wine-drinking which was not a problem at all to anyone at that time. So, that way – little by little we transformed into a kind of unity – wine, songs and Qartuli Khmebi, and the most important part of that is that we, ourselves became transformed into that unity. But – as it turned out, the insidious fate – like a she-wolf in ambush crept up and our youthful vigor and vitality gradually dwindled with the passing of time. The strive to singing still haunted and stirred us up – but the family life and jobs and work – all that was to be considered, too… Then – all of a sudden, Gogi left us, and then Tavgasa followed him, then Guram, then Zaur… Obviously, our share of singing has fizzled and petered out. We, the remaining ones that are still around, roamed and wandered like birds with broken wings. We lacked desire to rejoice the way we used to before, and the same was with our attitude to wine – we rather played with it than drank but still, no one of us gave in because we felt they who have left us would not approve, simply the memory of them needed it. I recollected now a Georgian fairy-tale with philosophical title, “The earth requires its share”. It seems that not only the earth but singing, too, shares that property – so, not us – but

simRerac moiTxovs Tavisas da Cven ki ara, swored simReram moiyvana CvenTan jer vasiko doliZe da mere _ zurab CxaiZe, da orives mosvla Taviseburad simboluri gamodga, radgan erTma gogis gvaric da funqciac gaacocxla ansamblSi, meorem ki zustad is motexili frTa gagvimTela, radgan simRerasTan erTad „kaxur tradiciul meRvineobasac“ SemouZRva Cvens simReraSi da lxinis Zveleburi Jini gamoafxizla. Rvino dagvibrunda, yvelaze utyuari kamertoni, yvelaze STambeWdavi harmoniuloba, xalasi da Warmagi „biWebis“ kvlav SemarTeba... Rvino, simReris yvelaze didi, uRalato megobari da RiRinis momferebeli. Rvino, Zveleburi galaRebisTvis uebari keTilSobiluri siTxe. mas Semdeg KTW-s Rvinoebic Tan dagvyvebian da konkurenciasac ki gviweven ucxoeTSi gastrolebze yofnisas. me mgoni Cvens simRerasTan erTad ucxoelebs naRdi qarTuli Rvino moswonT. KTW-c dagviZmobilda da sponsoroba gagviwia belorusiaSi, moskovsa da peterburgSi, sadac dasamaxsovrebeli koncertebi CavatareT. ase Seerwya erTmaneTs isev qarTuli Rvino da qarTuli simRera, qarTuli sulierebis es ori monoloTi. Seerwya da tradiciebiT gajerebuli xibli Camogviriga yvelas. hoda, istoriamac gameoreba ineba. axlac, roca erTad gamovefinebiT xolme quCaSi morigi repeticiis Semdeg, viRac nacnobma Tu mogvkra Tvali, ueWvelad Zveleburad ikiTxavs _ ha, midixarT ara?! Cven Tan gvixaria da Tan uxerxulad viRimebiT am dros, radgan sinamdvileSi arsadac ar mivdivarT da arafersac ar vapirebT. Cven xom karga xania gavcdiT im mijnas, romlis iqiTac arsad wasvla aRar gvWirdeba, radgan is, saiTkenac miiltvi, SenSia ukve. Sen TviTon xar yovelive. simRerac Sen xar, Rvinoc, qarTuli sulic, radgan tradiciis erTguli ki aRar xar, TviTon qceulxar im tradiciad, romelic Cveni kacobisa da Rirsebis upirvelesi niSansvetia.

the songs themselves and singing brought to us Vasiko Dolidze first and then Zurab Chkhaidze. Their appearance was somehow symbolic because the first revived Gogi’s surname and function in our ensemble, and the second managed to heal the broken wing because with the songs he introduced in singing the “Kakhetian Traditional Winemaking” and awakened the dormant desire of merry-making. So, the wine was still with us; it proved to be the most reliable tuning fork that brought along the harmony among us that is much impressive, and the gusto and stamina of the bunch of us – “old-timers”… So, the wine did it, the bosom friend that never fails, that constant companion and soul-mate of crooning; yes, wine – that noble and gentle fluid so beneficial for bringing back the old feeling of being at ease and uninhibited. Since that the KTW wines accompany us and even compete with us abroad on our tours. All the more, I suspect that foreigners revel in vintage Georgian wines more than our songs. So, the KTW fraternized with us and sponsored our tour in Belarus, Moscou and Petersburg where we had successful concerts. Thus, those two monoliths of Georgian spirituality merged again – the Georgian wine and Georgian songs and passed out to each of us its charm enriched by traditions. So, the history opted for déjà vu and now again, when after rehearsals some distant friend or acquaintance glimpses us together he repeats in the same manner like they all did in the past: ““Aa, ready for the evening, right?” That certainly pleases us and we answer with hesitant smiles because we have no particular plans for the evening. Long time ago we have passed the stage after which you have no need to move forward – because what you sought and aspired to – is already within your own self. You are all that – the song, and the wine and the Georgian spirit – because you stopped trying to be faithful to traditions because you yourself turned into the tradition that represents the major milestone of our manliness and dignity. Temur Chkuaseli Soloist of “Gerogian Voices” Journalist

Temur Wkuaseli parlamentis wevri `qarTuli xmebis“ solisti, Jurnalisti

KTW-s da samcxe-javaxeTis saxelmwifo Memorandum of Cooperation between

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universitetis TanamSromlobis memorandumi

KTW and University of Samtskhe-Javakheti

dRevandeli samcxe-javaxeTis universiteti 1990 wels Camoyalibda, rogorc ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universitetis axalcixis filiali. Tavdapirvelad masSi mxolod sami fakulteti iyo – filologiis, istoriisa da ekonomikis. filialis Seqmnis mizani gaxldaT axalgazrdobis raionebSi darCenisTvis xelSewyoba da im demografiuli disbalansis aRmofxvra, romelic warmoiqmna bolo ori saukunis ganmavlobaSi saqarTvelos am kuTxeSi somxuri mosaxleobis Camosaxlebis Sedegad. wlebis ganmavlobaSi umaRlesi saswavlebeli gafarTovda, saxeli Seicvala da mesxeTis filialad iqca. am umaRlesi saswavleblis rolis zrda ganapiroba maRalkvalificirebuli profesuris mozidvam. meoce saukunis bolosTvis mesxeTis filialis studentTa raodenoba 3000-s aRwevda. gaixsna axali specialobebi, romelTa Soris klasikuri sauniversiteto dargebis gverdiT Camoyalibda iseTebic, romlebic regionis interesebis saWiroebiT iyo nakarnaxevi, kerZod: pedagogikis, gamoyenebiTi xelovnebis (xis, liTonis, qvis da sxva masalaTa mxatvruli damuSaveba-restavraciis), ucxo enaTa (axali berZnulis, somxuris, Turqulisa da evropuli enebis specialobebi). abasTumnis astrofizikuri observatoriis bazaze Seiqmna maTematika-astronomiis fakul teti da sxv. axalcixis umaRlesma saswavlebelma uzrunvelyo regionis kadrebiT momarageba skolebsa da sxva dawesebulebebSi, rasac principuli mniSvneloba hqonda.

The present-day University of Samtskhe-Javakheti was established in 1990 as Akhaltsikhe branch of Tbilisi Ivane Javakhishvili State University. Initially there were only three departments – of philology, history and economics. The purpose of its creation was to occupy young people in place to eliminate demographic misbalance arisen over the last two centuries as a result of settling the territory by Armenian population. Over the years the institution of higher education expanded, changed its name and transformed into Meskheti branch and the growth of its role was determined by attracting highly qualified professors. At the end of the century the number of students of Meskheti branch reached 3000. New specialty were opened and along the classical University directions other directions were formed dictated by the needs and interests of the region – of pedagogy, applied arts (art processing of wood, metal, stone and other materials), foreign languages (specialty in modern Greek, Armenian, Turkish and European languages). On the basis of Abastumani astrophysics Observatory the faculty of mathematics and astronomy was established, etc. The Akhaltsikhe institution of higher education succeeded in supplying the regional schools and other facilities and institutions with human resources, which is essential. From 1995 intensive work began for the opening of the Georgian institution of higher education in Javakheti, Akhalqalaqi in particular. On the basis of a Georgian school in Akhalqalaqi a special preparatory department was created and active cooperation developed with the authorities of Akhalqalaqi and Ninotsminda, and the general public – that provided the grounds for the TSU Grand Council decision on establishing the Javakheti branch if Tbilisi State University in 2002 branch.

1995 wlidan daiwyo intensiuri muSaoba, raTa gaxsniliyo qarTuli umaRlesi saswavlebeli javaxeTSi, axalqalaqSi. axalqalaqis qarTuli skolis bazaze Camoyalibda specialuri mosamzadebeli ganyofileba, aqtiuri TanamSromloba daiwyo axalqalaqis da ninowmindis xelmZRvanelobasTan, sazogadoebasTan, ris safuZvelzec 2002 wels Tsu didi sabWos gadawyvetilebiT Seiqmna Tsu javaxeTis filiali. javaxeTis regionis maSindeli xelmZRvaneloba, inteligencia, opoziciurad ganwyobili adamianebi darwmundnen, rom araqarTvelTa saxelmwifo enaze swavleba xels Seuwyobda axalgazrdebis integracias qveynis cxovrebaSi da es marTlac ase moxda. iyo mcdeloba Camoyalibebuliyo orenovani umaRlesi saswavlebeli _ qarTul-somxuri universiteti ori _ qarTuli da somxuri administraciiT, magram win afxazeTis magaliTi gvqonda, ramac ganapiroba, rom universiteti yofiliyo qarTuli. amasTan gaixsna qarTul-somxuri filologiis fakulteti, romelic amzadebda somxuri enisa da literaturis maswavleblebs. axalqalaqis umaRlesi saswavleblis gaxsnas xeli Seuwyo mesxeTis filialma, rogorc kadrebiT uzrunveyofiT, aseve fsiqologiur-moralurad. javaxeTis somxurma mosaxleobam irwmuna TanamSromelTa obieqturi, saqmisadmi profesiuli damokidebuleba. mesxeTisa da javaxeTis (axalqalaqis) filialebma TavianTi adgili daimkvidres regionis cxovrebaSi. axalcixe odiTganve, istoriulad, mesxeTis dedaqalaqi iyo, romlis didi nawili, tao-klarjeTis saxiT, dRevandeli TurqeTis teritoriazea, amitom Tanamedrove pirobebSi gzajvaredinze mdebare es qalaqi istoriuli misiiT Semodis,

The then-time leadership of Javakheti region, along with the local intelligentsia and oppositional minded people became convinced that the education of non-Georgians in the official language of the state would facilitate and encourage the integration of young generation into the country’s life – and that was exactly what happened. There was an attempt to establish a bilingual institution of higher education – a Georgian-Armenian University with two, Georgian and Armenian separate administrations – but bearing in mind the negative example of Abkhazia, it was decided to make the University Georgian and establish the department of Georgian-Armenian philology, where studied and were prepared teachers of Armenian language and literature. The Meskheti branch contributed to the opening of Akhalqalaqi higher education institution – not only with the staff but also morally and psychologically. The Armenian population of Javakheti became convinced in the objective and professional attitude of the staff; thus, the Meskheti and Javakheti (Akhalqalaqi) branches achieved their place in the life of the region. Historically, since ancient times Akhaltsikhe was the capital of Meskheti, the great part of which – Tao-Klarjeti is situated now on the territory of Turkey. Therefore, this city being now at the crossroad, is given a historical mission that defines its major function at present – and in future as well: apart from executing its regional role, it has to compete with the Turkish universities – particularly, with the Karsi Caucasian, and Artaani (Artagani) institutions of higher education. Although the latter were established later – due to the great attention of the state both of them became a strong center of education and research work. The main purpose of the Javakheti (Akhalqalaqi) branch was the training of the staff of teachers and providing economic education; apart from that, there was also a prospect for agriculture, and of establishing the center of bilingual education. During the period of the previous leadership of the country

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aqedan gamomdinare, misi mTavari funqcia aris da samomavlod, regionuli daniSnulebis garda, unda iyos Turqul universitetebTan, kerZod, yarsis kavkasiis da artaanis (ardaganis) umaRles saswavleblebTan konkurencia. es universitetebi axalcixis universitetze gvian Seiqmna, magram saxelmwifos didi yuradRebis Sedegad TiToeuli maTgani mZlavr saganmanaTleblo-samecniero kerad iqca. javaxeTis (axalqalaqis) filialis umTavresi daniSnuleba iyo qarTul-somxuri pedagogiuri kadrebis momzadeba da ekonomikuri ganaTleba, arsebobda perspeqtiva soflis meurneobis mimarTulebiTac, amasTanve is bilingvuri swavlebis momzadebisa da gatarebis centrad unda qceuliyo. axalqalaqis filiali wina xelisuflebis dros kolejad iqca, romelsac umaRlesi saganmanaTleblo dawesebuleba daerqva, roca axalcixis filiali saxelmwifo universitetia. 2012 wlis bolos axalcixis universiteti da axalqalaqis umaRlesi dawesebuleba _ koleji erT universitetad gaerTianda da Camoyalibda samcxe-javaxeTis saxelmwifo saswavlo universiteti. dReisaTvis axalcixesa da axalqalaqSi eqvsi fakulteti funqcionirebs, romelTa Soris gamorCeulia inJineriis, agraruli da sabunebismetyvelo mecnierebaTa fakulteti. am fakultetze studentebi swavloben agronomias. mesxeTi, rogorc saqarTvelos yvela kuTxe, gamorCeulia aborigenuli jiSis xexiliT, gansakuTrebiT _ vaziT. mesxeTSi vazi SemorCenilia soflebsa da nasoflarebSi. istoriulad vazi iyo simbolo mesxeTisa, amitom mtrad mosuli yvela mezobeli Tu gadamTieli swored venaxs emtereboda. am mxriv sainteresoa me-16 saukunis dokumenti `gurjistanis vilaeTis didi davTari~, romlis

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Akhalqalaqi branch was transformed into a college but was given the statute of the higher educational institution, whereas Akhaltsikhe branch is the state university. At the end of 2012, both these institutions – Akhaltsikhe University and Akhalqalaqi higher education college – were merged and integrated and established the Samtskhe-Javakheti State Teaching University. Six departments are functioning at present in Akhaltsikhe and Akhalqalaqi, among them stand out the departments of engineering, agrarian and natural science department, where the students study agronomy Like all other regions of Georgia, Meskheti is characterized by the native, aboriginal sorts of fruits and vines in particular. The vine in Meskheti – apart from a few villages, still can be found at some places where the villages existed long time ago. Since vine was historically associated with Meskheti as its symbol, all our enemies, foes or neighboring rivals displayed enmity towards the vineyards in the first place. An interesting example is provided by the 16th century document, “Grand Log of Gurjistan Vilayet”: according to it the highest tax assigned by the Ottoman rulers of Meskhi population was specifically for the vine and vineyards. At that period only around Akhaltsikhe there existed 111 vineyards – not to mention other regions; the local population paid high taxes only to preserve vine, but failed to endure the power press and policy so long and finally the vineyards grew wild – or remained in few small places in mountains. Now, among varieties of sorts that reached us in Meskheti are the following sorts of white grapes: samariobo, white kharistvala (bull’s eye), white tskhenis dzudzu (mare’s udder), white akhaltsikhuri, safarula, white budeshuri, roketula, white chitiskvertskha (bird’s egg), white tskhenisdzua (horsetail hair), meskhuri mtsvane (meskhuri green). The black grapes sorts include: shavi budeshura (black budeshura), satsuri , meskhuri shavi (meskhuri black) shavi

mixedviTac yvelaze did gadasaxads osmalo xelisufalni swored venaxis patron mesxebs awerdnen. im periodSi mxolod axalcixis garSemo soflebSi 111 venaxis nakveTi iyo, maTi mepatroneebi did gadasaxads ixdidnen imisaTvis, rom vazi SeenarCunebinaT. sabolood adgilobrivma mosaxleobam did zewolas veRar gauZlo da vazis jiSebic an gavelurda, an maRlaris saxiT SemorCa. mesxeTSi Cvenamde TeTri yurZnis Semdegma jiSebma moaRwia: samariobo, xarisTvala TeTri, cxenis ZuZu TeTri, TeTri axalcixuri, safarula, TeTri budeSuri, rokeTula, Citiskvercxa (TeTri), cxenisZua (TeTri), mesxuri mwvane. Savi yurZnis jiSebi: Savi budeSuri, sawuri, mesxuri Savi, Savi aspinZura, mesxuri safere, xarisTvala Savi, cxenis ZuZu (Savi), beJana, Citiskvercxa Savi, cxenis Zua Savi, klertmagara. vazis movla-patronoba gansakuTrebuli kulturiT gamoirCeoda. vazTan aris dakavSirebuli unikaluri terasuli sistemis arseboba mesxeTSi. vazma da yurZenma legendebsa da gadmocemebSi gadainacvla. aspinZis raionSi aris namosaxlari Wura, romlis saxelsac Wursa da vazs ukavSireben. gadmocema rom realobas Seefereba, amas gvidasturebs me-20 saukunis 60-ian wlebSi dafiqsirebuli faqti, rom aq jer kidev iyo vazi gavrcelebuli. sofel andriawmindis mcxovreblebi mogviTxroben, gaRma iseTi mtevani icoda vazma, aqedan Savi batkani gegoneboda Seseulio. tobis venaxebSi vazi alvebze iyo asuli da mis xveulebSi moTamaSe bavSvebi ikargebodnen da sxv. dReisaTvis mesxeTSi vazi gansakuTrebul patronobas moiTxovs, radgan mas marto movla ki ara, moZieba da aRdgena sWirdeba. swored es daisaxa miznad samcxe-javaxeTis universitetis agronomiis mimarTulebam. gamoi-

aspindzura (black aspindzura), meskhuri sapere (meskhuri colored), kharistvala shavi (black bull’s eye), tskhenis dzudzu (mare’s udder black), bejana, chitiskvertskha shavi (bird’s egg black), tskhenis dzua shavi (horse tail hair black), klertmagara (strongstem). The care for the vineyard was expressed in a particular ways and culture because in Meskheti it was based on the unique system of their location on terraces. So, vine and grapes were transformed into concepts and shifted to the realm of legends and tales; for instance, nearby Aspindza there are remnants and traces of an old village under the name of Chura – that naturally is associated with vine and suggests its origin from the word churi, i.e. a type of qvevri for storing and preserving wine. The accordance of tales with reality was proved recently, in the 1960-ies when the fact of the vines growing on the territory was confirmed. The peasants of Andriatsminda village often tell stories about vine groves beyond the ravine – “so full and rich of bunches of black grapes that people often mistook the scene from the distance – for it looked as if a flock of black sheep was nibbling vines”. The similar example concerns the vineyards in the village of Tobi where the vines tended to grow wrapping around tall poplars so densely and closely that the small kids used to hide among their spiral stems and leaves. The problem we are facing at present in Meskheti as regards to vine-care is exceptional because the case implies not just the care of the plant but the search of their location and discovery of the lost and forgotten sorts – and then to revive them and make a part of our culture again. This is the problem that the department of agronomy of Samtskhe-Javakheti University has identified as its goal, for which reason a territory was allocated where the search and collection of the discovered sorts shall be carried out. The problem is that the vine culture in Meskheti is on the

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yo adgili, sadac vazis adgilobriv jiSebs moZieben da Seagroveben. vazis kulturis tradicia mesxeTSi dakargvis pirasaa, amitom CvenTvis gansakuTrebuli mniSvneloba aqvs profesionalebTan urTierTobas. `kaxuri tradiciuli meRvineobis~ kompaniis yvela Rvino jiSis, xarisxisa da warmoSobis mixedviT SerCeuli yurZnisgan mzaddeba. CvenTvis didi pativi iqneba, Tu Cveni universitetis agronomiis mimarTuleba am kompaniis interesebis sferoSi moeqceva. saamisod daxmareba vTxoveT kompania `kaxuri tradiciuli meRvineobis~ generalur direqtors, baton zurab CxaiZes. igi dagvTanxmda TanamSromlobaze da 2013 wlis 3 Tebervals gaformda Sesa-

bamisi memorandumi. memorandumis mizania, Cveni universitetis agraruli specialobis sabakalavro programebis studentTa profesiuli ganviTarebisaTvis xelSewyoba, saganmanaTleblo sferoSi urTierTTanamSromlobis gziT Tanamedrove moTxovnebis Sesatyvisi konkurentunariani kadrebis momzadeba, praqtikis gavla KTW-s sawarmoebSi. memorandumi xels Seuwyobs KTW-s interesebis gafarToebas saqarTvelos samxreTSi. vazis axali jiSebis moZieba xom axali dasaxelebis Rvinis perspeqtivas qmnis! merab beriZe,

samcxe-javaxeTis universitetis reqtori, profesori, KTW-s uxucesTa sabWos wevri.

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verge of extinction and the cooperation with the professionals for us is of paramount importance. The Kakhetian Traditional Winemaking Company makes all its wines of grapes according to their sorts, quality and origin. So, for us it will be a matter of honor if the department of Agronomy of our University falls within the scope of interests of the Company. For this reason we asked the General Director of Kakhetian Traditional Winemaking Company, Mr. Zurab Chkhaidze to provide their help and assistance – to which he agreed and the appropriate Memorandum was issued on February 3, 2013. The goal of the Memorandum implies the assistance in the professional development of students of Bachelor degree programs for agriculture in preparation of the relevant competitive staff – through mutual cooperation in the spheres of

education, in accordance with modern requirements, including practical training and traineeship at the enterprises of the Company. The Memorandum will contribute and promote the expansion of interests of the Company in southern Georgia – since the search of new sorts of vines offers and provides the prospects to create the new wine names. Merab Beridze Rector of Samtskhe-Javakheti University, Professor Member of Council of Elders of KTW

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didi mamuliSvilis, wminda ilia marTlis _ ilia WavWavaZis aRsasrulis dRes, 12 seqtembers, faqtobrivad dumiliT xvdeboda sazogadoeba. xandaxan presaSi Tu Cndeboda patara statiebi, romlebic am dRes gvaxsenebda. Cveni Taobis axalgazrda literatorebisaTvis misabaZi aRmoCnda ase Zvirfasi da dauviwyari Tamaz Cxenkelis mier am mZime dRis metad Taviseburad aRniSvna. igi yovel 12 seqtembers marto iketeboda da mTeli dRe mZime marxvaze iyo. xSirad imeorebda _ Tu ierusalimis dacemis dRe dResac glovis dRea ebraelTaTvis, ratom ar SeiZleba es erTi dRe yvela qarTvelma marxviT mainc gamoxatoso. saguramos muzeumis TanamSromlebi, megobarTa viwro wresTan erTad, mokrZalebiT aRvniSnavdiT am dRes. es kargad icoda Tamaz tyemalaZem, am dReebis mudmivma monawilem, romelmac gamacno da damamegobra kaxuri tradiciuli meRvineobis kompaniis generaluri direqtori zurab CxaiZe. igi uceb aenTo da survili gauCnda, es tragikuli dRe axleburad aRniSuliyo, Seqmniliyo iseTi tradicia, rogoric ekadreboda eris udides Svils. rac mTavaria, igi unda yofiliyo Cveni axalgazrdobisaTvis warsulis ardaviwyebis mkafio magaliTi, miT ufro, rom sazogadoebaSi gabatonebuli damRupveli ideologia warsulisaken gaxedvasac ki almacerad uyurebda.

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For all these years, the general public and our society met the day of the tragic death of great patriot Ilia Chavchavadze – September 12, - mutely, in silence. Now and then small articles would appear in papers, as if to remind the people in a way of the fact. For our generation of young men of letters the specific way that Tamaz Chkhenkeli – so dear and unforgettable for us, used to mark the day of Ilia’s death – served as a model. He spent that day alone in – without food, without water, fasting in fact… He used to say: “If the Jews still commemorate the date of the fall of Jerusalem and always mark the day of mourning, why don’t we mark that day, so much dramatic for our country by fasting?” And indeed, we – the staff of the museum and a group of our close friends, modestly celebrated the day together with the group of our classmates. Tamaz Tkemaladze was well aware of the matter, being the constant participant of that particular date and event. He introduced me to Zurab Chkhaidze, General director of Kakhetian Traditional Winemaking Company who kindled with idea and suggested the marking of the day in a special way underlying its dark significance and role in our history - to establish a novel tradition that would suit the image of the greatest son of our nation – that would suit the mood and perception of our society immersed in the maelstrom of series of demonstrations and revolutions. The main point that the idea implied was to present to the younger generation a perfect example of ever remembering past – this particular moment was especially important since the people who came

scenaric Seiqmna, romelsac yvelam raRac Semata. safiqrali moemata zurab CxaiZes, radgan misi iniciativiT daarsebuli axlad fexadgmuli sawarmo am dRis maspinZeli xdeboda. 2005 wlis zafxulis bolos da KTW-s kars momdgari rTvlis did sazrunavs mniSvnelovani, did stumriani dRis pasuxismgeblobac emateboda. mousvenrobiT aRivso TiToeuli monawile. mcxeTis municipalitetis TaosnobiT saxl-muzeumis ezoSi ficarnagis scena daidga. didi daxmareba gagviwia Tavad literatorma, mcxeTa-TianeTis maSindelma gubernatorma vasil maRlaferiZem. qalbatonma ia maqacariam, KTW-s socialuri programebis menejerma, imJamad ansambli „rusTavis“ wamyvanma solistma, TiTqmis mTeli ansabli moiyvana saxl-muzeumis ezoSi, romlebmac simRera-cekvis elvarebiT Seamkes Semogareni. am dRis xsovnis misagebad saguramoSi gvestumrnen „qarTuli xmebi“, „erisioni“ da sxva musikaluri koleqtivebi Tu individualuri Semsruleblebi. gvyavdnen stumrebi baTumidan, quTaisidan, axalcixidan, veliscixidan, zugdididan, deda eklesiis wiaRidan. ilias leqsebs kiTxulobdnen: Tamaz Cxenkeli, vaxuSti kotetiSvili, jemal ajiaSvili, rezo siraZe, iza orjonikiZe, irma ratiani, ros-

to the government introduced their destructive ideology that prohibited referring the examples of the past. So, the scenario was created with every participant providing his own share and vision. Naturally, the problem was additional load to Zurab Chkhaidze because his own creation – a new Kakhetian Traditional Winemaking was hosting the day’s event that increased the load of efforts and worries at the end of 2005 summer, on the eve of the coming grape harvest and added to the responsibilities with the substantial number of guest arriving. Andro Bedukadze, director of House-Museum, who was known as quiet, calm and peaceful person, suddenly transformed into extremely energetic person who vigorously attacked the authorities of Mtskheta Municipal Office and succeeded in getting their help – which resulted in the erection of the scene in the courtyard of the museum. Apart from that the Company’s endeavor was assisted by the Governor of Mtskheta-Tianeti, Vasil Maghlaperidze, who takes close to his heart the steps in cultural aspect since he himself is a writer. The KTW social programs Manager Ia Maqatsaria who was a leading soloist of “Rustavi” ensemble invited all the artists of the ensemble to the premises of museum and their songs and dances galvanized the general atmosphere and adorned the event. That day in Saguramo was rich with various guests from Batimi, Kutaisi, Akhaltsikhe, Velistsike, and Zugdidi and listened and watched individual performers and Erisioni and

tom CxeiZe, eldar nadiraZe... da yvelaferi xdeboda ise, rogorc ekadreboda didi mamuliSvilis ukvdav xsovnas, rogorsac isurvebda Cveni eri. maSin pirvelad, iqve, ezoSi gamoifina KTW-s banerebi. stumrebi agemovnebdnen kompaniis Rvino-koniakis produqcias da aRtacebas ver malavdnen. Tvals itacebda im dRisadmi miZRvnili eqskluziuri Camosxmis „saferavi“ da „rqawiTeli“, romelsac didi mamuliSvilis portreti amkobda, rac aq mo-

Qartuli Khmebi ensembles. At the event were present also the clergymen and famous actors – Guram Sagharadze and Zinaida Kverenchkhiladze, along with the pupils of Saduni School Complex recited Ilia Chavchavadze poems and verses. The musical performance was intermingled with talks and speeches of the leading writers and poets _ Tamaz Chkhenkeli, Vakhushti Kotetishvili, Rezo Siradze, Iza Orjonikidze, Irma Ratiani, Rostom Chkheidze, Andria Bedukadze, Oleg Goliadze, Murad Kemularia, Roin Metreveli, Eldar Nadiradzse – and the

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brZanebulTaTvis mSvenieri suveniri aRmoCnda. am dRes glovisa da tirilis nacvlad ilia WavWavaZisaTvis unda migveZRvna qarTuli niWis elvareba _ gamoxatuli simRerasa da cekvaSi, poeziis siyvarulSi. gvinda SevagonoT yvelas, rom ukvdavia qarTuli suli!!! Semdgom wlebSi tradiciad qceulma 12-ma seqtemberma ufro met xalxs mouyara Tavi ilias saxl-muzeumis ezoSi. radio-televizia, Jurnal-gazeTebi Cveni Sexsenebis gareSe uxvad aSuqebdnen am dRis movlenebs. koncertis ZiriTadi datvirTva ki saxelovan ansambl „qarTul xmebze“ modioda, romlis erT-erTi wevria kompaniis generaluri direqtori zurab CxaiZe. mas Semdeg Svidjer movixareT qedi ilia WavWavaZis xsovnis winaSe 12 seqtembers, riTac „kaxurma tradiciulma meRvineobam“ kidev erT mamuliSvilur tradicias daudo saTave, igia uSurveli meoxi araerTi RonisZiebisa, romlebic saguramoSi tardeba. wels merved davagugunebT „mravalJamiers“ saguramos ilia WavWavaZis saxl-muzeumis ezoSi. niSnad imisa, rom kvlav Zlieria CvenSi mamulis, enisa da sarwmunoebis siyvaruli, rom „droa, moviklaT warsulze dardi, Cven unda mivceT momavali xalxs“. KTW-s uxucesTa sabWos winadadebiT da Sesabamis instanciebTan SeTanxmebiT KTW xdeba saguramos ilias saxl-muzeumis yvelaze axlo megobari da meoxi iqve arsebuli venaxis zvrebisa, guramiSvilebis uZvelesi feodaluri marnisa. tvirTi seriozulia, magram qvelmoqmedebaSi gawafuli didi avtoriteti _ „kaxuri tradiciuli meRvineoba“ imedia, am tvirTsac ise saxelovnad atarebs, rogorc didi mamuliSvili moiwonebda. andro bedukaZe, ilia WavWavaZis saguramos saxelmwifo muzeumis direqtori

whole event was carried out in tune with the initial idea of marking that day of special significance. That was also the day when the KTW banners were first displayed in the courtyard. The guests were invited to taste wines and brandies produced by the Company and made no secret of delight and appreciation. Special attention was given to the Saperavi and Rqatsiteli wines of exclusive bottling with the portrait of Ilia on the label – they proved perfect souvenirs for the guests and visitors. The idea of the event implied not the sorrow but the potential and brilliance of talent of the Georgians in songs and dances and in spirit – to show its immortality and meet the expectations and equal the hopes of Ilia Chavchavadze. The subsequent years established that September 12 tradition, so the number of guests and visitors of the HouseMuseum kept increasing; the event gained momentum and TV and papers and magazine reporters arrived without our reminders. The media coverage of the event has always been ample and positive, but Qartuli Khmebi ensemble was always in the center of attention – as a matter of fact, a member of that ensemble is the General Director of the Company. The event was carried out six times altogether; six times I bowed to the memory of our great patriot, so Kakhetian Traditional Winemaking laid the foundation for another worthy and esteemed tradition. This year will mark the eighth event and the voices of Mravaljamier shall again be heard in the courtyard of the museum as a sign that love of homeland, mother tongue and religion is still strong in our hearts, as a sign that “..’tis time to end laments on the past that expired, ‘tis time that we follow the other new star, ‘cause we all have to create our present, and equip our people with commendable future”. On the proposal of the KTW Council of Elders and in coordination with the relevant authorities, the KTW becomes the closest confidant of Ilia House-Museum in Saguramo, and the patron of the adjoining vineyards and the ancient marani of Guramishvili feudal family. Definitely, this is the load truly substantial and significant but the Kakhetian Tradition of Winemaking, with its experience of charity and great credibility and prestige, will bear that load with the confidence that the great man himself would admire. Andro Bedukadze Head of Ilia Chavchavadze State Museum In Saguramo

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KTWnebismieri warmatebuli kompaniisTvis Zalze mniSvnelovania korporatiuli RonisZiebebis organizeba. korporatiuli RonisZiebebi emsaxureba personalis ufro metad SekavSirebas, damegobrebas da erT gundad qcevas, romlisTvisac kompania meore did ojaxs warmoadgens. saerTo korporatiuli saRamoebi es aris is araformaluri garemo, sadac Tavs meti Tavisuflebis saSualebas aZlev daZabuli samuSao saaTebis Semdeg. aranairi oficialuroba da akademiuroba, yvela Tavisuflad grZnobs Tavs da bednieria, ufrossac SegiZlia gaexumro da megobrulad gaesaubro. dameTanxmebiT, yoveldRiur samuSao garemoSi, sadac arc Tu ise iSviaTad stresul mdgomareobaSi vimyofebiT, daZabuli samuSao reJimis gamo da bevr Cvens

KTW Any successful company attaches great importance to corporate events. The corporate events serve the task of the staff unification, to the establishment of a friendly relationship that promotes the process of building a consolidated team which perceives the Company as its second big family. The general corporate pm parties create an informal atmosphere, where people feel freer and relaxed after hours of hard work, where formality in contacts and relations is excluded – the same as overly academic manner of communication – which ensures that everybody feels happy, ready to share a joke and talk with the chief of the company. You will agree that the heavy duty work not infrequently may create a stressful situation in everyday environment – to the point that you can hardly glimpse some collaborators and employees; so, at pm parties you can relax and establish a friendly relation with people you know less.

TanamSromelsac iSviaTad Tu movkravT Tvals. am tipis korporatiuli saRamoebi gantivrTvis SesaniSnavi saSualebaa. am saerTo RonisZiebebze vxvdebiT Cveni warmoebis teqnologebs, sxvadasxva profesiis specialistebs, romlebic CvenTan erTad Sromoben kompaniis warmatebisaTvis da romlebTanac xSirad saqmesTan dakavSirebiT mxolod eleqtronuli komunikaciebi gvaqvs, maTi moSorebiT sawarmoSi yofnis gamo. CvenTan ukve tradiciad iqca sxvadasxva dResaswaulis aRniSvna da am dros konkursebis Catareba: erudiciis, profesiuli codnis gamosavlenad, rac isedac sasiamovno saRamoebs ufro metad sainteresos xdis. es yvelaferi emsaxureba personalis gantvirTvas, codnis amaRlebasa da dasvenebas, sxvadasxva asakis da gansxvavebuli Sexedulebebis mqone adamianebs aerTianebs, maT saSualebas aZlevs, saerTo mizani daisaxon: gundi erTi Sekruli ojaxiviT unda iyos: yvela erTisaTvis da erTi yvelasaTvis. muSaobaSi Zalze gvexmareba uxucesTa sabWos gamocdil wevrebTan urTierToba. xSiri kontaqti gvaqvs maTTan, vuziarebT azrebs wamoWril problemebze da CvenTvis mniSvnelovania is rCevebi, rasac isini gvaZleven. xSirad maT sxdomebSi kompaniis TanamSromlebic monawileoben. kompania TanamSromlebis gantvirTvisa da dasvenebis saukeTeso xerxebs eZebs. maxsendeba, veliscixeSi rogor aRvniSneT mariamobis brwyinvale dResaswauli, Tanac am movlenas ramdenime Cveni TanamSromlis dabadebis dRec daemTxva. yovelTvis vcdilobT, TanamSromlis dabadebis dRe ar gamogvrCes, gvinda mivulocoT da mciredi saCuqaric gavukeToT kompaniis saxeliT, ara marto Cvens TanamSromlebs, aramed uxucesTa sabWos wevrebsac. gviyvars Cveni `veliscixis veranda~, sadac yvelaferi Cveni xeliTaa gakeTebuli, mis yovel detalze dawyebuli mSeneblobidan, menius SedgeniT damTavrebuli, `kaxuri tradiciuli

At those types of events we meet the technologists of our production, specialists of various professions who work along with us to ensure the success of the Company – the people we communicate mostly through electronic communications – due to the distance and location of the production works. We have already established a tradition of celebrating various holidays with arrangement of various competitions in learning and erudition makes those enjoyable parties even more interesting, helping in unloading the personnel, in increasing their knowledge, unifying people of various age and diverse opinions, who relax and are provided with the possibility to set a common goal – of the team united like a cohesive family where all are for one, and one - for all. The Company pays a great attention to the charity programs, and now comes the fifth year of its care for the development of Georgian art. Every spring the Company arranges and holds the Art Charity Festival “Georgian Spirit”, and every autumn – Ilia Chavchavadze Memorial Day in Saguramo – and the staff of the Company willingly and gladly participate in the preceding and accompanying activities. Communication and contacts with the members of the Council of Chiefs helps a great deal. In addition to frequent contacts we share our opinions on a number of problems and consider their advices; it often happens that the representatives of the Company participate in their meetings as well. The Company tries to find best ways to relieve stress that the employees undergo and help them is relaxation. I often recall the way we celebrated Assumption of Holy Virgin – besides, the day coincided with our colleague’s birthday. We always try not to miss anyone’s birthday, to congratulate the person and present a small gift on behalf of the Company – and in the same manner we congratulate the members of the Council of Chiefs. We love our Velistsikhe Verandah where all of us – the staff of the Kakhetian Tradition of Winemaking – had our share and participated in its construction, including every detail, even in making up the menu. On august 30, every year many of us visit Askana, the village of the founder of the Company, to join the “Askanoba”

meRvineobis~ TanamSromlebi erTad vmonawileobdiT. 2012 wlis miwuruls TanamSromlebisaTvis saaxalwlod restoran `qalaqurSi~ moewyo korporatiuli saRamo, romelic pompezurad Catarda. darbazi specialurad gaformda kompaniis safirmo atributebiT. stumrad iyvnen mowveulni Cveni kompaniis megobrebi, ukve legendad qceuli simReris ansambli `qarTuli xmebi~, romlis erT-erTi solistia Cveni generaluri direqtori. saRamoze gaimarTa mxiaruli viqtorina, gaTamaSda prizebi, ukravda orkestri. dasasrul yvelani sufras mivusxediT da madliani qarTuli sufruli simRerebis fonze drom bednierad da SeumCnevlad gaiara. saRamo feierverkiT dasrulda. es saRamo yvela Cvengans didxans gvemaxsovreba. man siamayiT agvavso, rom vmuSaobT iseT kompaniaSi, romelic ase zrunavs misi TanamSromlebis SekavSirebaze da dasvenebaze. Teona utiaSvili, KTW-s ofismenejeri

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festivity that the family made a tradition and join the church service at the Church of Assumption – the church built by the Chkhaidze family. At the end of 2012 the Company arranged a corporate New Year party for the staff at the Qalaquri restaurant – the evening truly in a grand style: the restaurant hall was decorated with the branded attributes of the Company; the Qartuli Khmebi legendary ensemble was invited – the member of which is the General Director of the Company, one of the soloists of the ensemble. The evening was a success – with awards and playing quizzes, and orchestra and fine music. But the evening was crowned by the supra, when all of us sat at the table and let the delightful Georgian singing ennoble the moment; time passed so happily, and almost unnoticed, and the evening ended with the fireworks from the balcony. That evening will long be remembered by all of us, we felt so proud that work in the Company that cares about its staff so much, about our unity and recreation. Teona Utiashvili Office manager of KTW

ucxoelebi veliscixis maranSi

FOREIGNERS AT VELISTSIKHE CELLAR

Cveni sofeli veliscixe odiTgan ganTqmuli iyo ojaxuri meurneobebiT. maT Soris, mepurianT kari erT-erTi yvelaze gamorCeuli iyo. giguSa papas marani ki cnobili iyo soflis gareTac. rTvlis periodSi giguSa papas da liza bebos mTeli ojaxoba SromasTan erTad lxinSic gamorCeuli iyo. mTeli ubani tkbeboda maTi marnidan gamosuli Rvinis surneliT da kaxuri simRerebiT. gamoxda xani, Svilebi da SviliSvilebi gaizardnen, ojaxs gamorCeuli guruli siZe Sexvda da kaxur simRerebs nel-nela krimanWulebic Seeria. ojaxSi yvela saucxood mReroda. sabolood papa giguSas marans – `veliscixis veranda~ Searqves. verandis sawinaaRmdego aba ra unda mqondes, magrama albaT dRes ucxoelebisaTvis egre unda sjobdes. ucxoelebi ki xSirad Camodian aqa. vin ara yofila: ukrainelebi, polonelebi, yazaxebi, ingliselebi da, Tqven warmoidgineT, bolo dros Cinelebic SemogveCvivnen. hoda, dRes swored erT-erTi Cinelis stumrobaze minda mogiTxroT, romelic am Semodgomis miwuruls giguSas SviliSvilma, zurikom Camaiyvana, Tavis moxdenil TarjimanTan erTad. am Cinelma ezoSi SemosvlisTanave xelebi gulze rom daiwyo, yvelas welSi moxrili da momRimari saxiT gvesalmeboda. mere jibidan amaiRo erTi tyavis bloknoti, gaxsna, xelebi miusv-mousva da es bloknoti Cinurad alaparakda. Turme nu ityviT da es bloknoti ki ara kompiuteri yofila da es Cveni Cineli stumari giguSa papas marnidan pirdapir CineTs elaparakeboda. mere bloknotze TiTebis kakuniT ganuwyvetliv raRacas iniSnavda. igi saocari interesiT akvirdeboda yvelafers. jer iyo da kinaRam ToneSi Cagvivarda wiTeli nakverCxlebi da SoTebis Cakvra unda gadaviRoo. mere droze movaswariT, rom cxeli CurCxela ar Caedo pirSi, xolo WaWis gamoxdaze cxeli WaWiT magrad ixalisa. sul Cinur da iaponur cxel arays ixsenebda da `sake, sakes~ gaiZaxoda. gansakuTrebiT gaixara maranSi, sadac yvela kuTxe-kunWuli ramdenjerme Semoiara, yvela iaraRi: orkapi, sarcxebi, orSimo da sxva. didi interesiT daaTvaliera. xolo damagvirgvinebeli siamovneba miiRo Rvinis dawurvisas. unda genaxaT, ra bednieri saxiT idga sawnaxelSi da zurabTan erTad yurZens wuravda. rogorc gavige, Turme im qvevris avsebis mere man Cinurad daawera Tavisi firmis saxeli da gadawyvita, es 5 tona qvevris saferavi gazafxulze CineTSi waiRos. igi darwmunebulia, rom es Rvino mis Tanamemamuleebsac moewonebaT. daskvniTi akordi ki `zaotis~ sadegustacio darbazSi Rvinisa da axali aryis daWaSnikeba, mepurianT mayalze Samfurze Semwvari mwvadebis

Our village Velistsikhe has always been known for welldeveloped household economies. Among other households in the village, Mepuriant Kari was one of the most conspicuous. As for Grandfather Gigusha’s marani, it was known even beyond the village. Besides the hard work, the whole household of grandfather Gigusha and grandmother Liza celebrated the period of rtveli – the wine harvest, also with feasts. The district where they lived could do nothing but enjoy the smell of wine and sound of Kakhetian songs coming from the wine cellar. Time passed, children and grandchildren became older, and an excellent Gurian son-in-law came to the family, bringing with him Gurian Krimanchuli songs. All members of the family sang wonderfully. Today grandfather Gigusha’s marani is called Velistsikhe Veranda. I’ve nothing against veranda; I realize it must be better for foreigners the way it’s called now. Foreigners come often here. Ukrainians, Poles, Kazakhs, English and believe it or not, the Chinese, too. Today I want to tell you about a Chinese guest that came with Gigusha’s grandson –Zurab, bringing with them a slender company, a translator from the Chinese. As they entered the yard, the Chinese guest put his hands to his heart and bowed and smiled to everyone as he greeted us. Then he took a leather notebook out of his pocket and having opened it made a few passing movements barely touching the surface – and the notebook began to speak Chinese. Well, it turned out to be a computer and the Chinese guest used it to talk directly to China, even though he was in grandfather Gigusha’s wine cellar. Then, still tapping his fingers in the notebook, he made some records in it. He showed great interest in everything and he was very attentive to every single detail. As he tried to film the red coals and bread being backed, the way the dough was molded on the hot furnace walls of tone He almost fell into a tone bakery. Then, we advised him against biting off a still hot churchkhela, as for the hot distilled chacha, it turned out to be a real joy. “Sake, sake,” he said as Chinese and Japanese drink came to his mind. However, the true delight and enjoyment was still awaited him. The wine cellar, where he examined thoroughly every corner several times as he was observing the long handled wooden mixer and other utensils used in wine-making - that incited his utmost attention. But grapes pressing simply crowned his pleasure. You had to see the expression of happiness on his face as he pressed the grapes, standing in the winepress with Zurab! As I later learned, when the qvevri pitcher was filled, he put his firm’s name there in Chinese, sealing it as he decided to bring those 5 tons of wine to China in the spring. He is sure that his compatriots will like that wine. The final chord was wine-tasting and testing of freshly distilled vodka in the tasting room of the vodka distillery, the brazier fried mtsvadi and singing Georgian songs. The last

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dagemovneba da qarTul simReraSi Cinurad monawileoba iyo. bolo sasmisi ukve Tixis TasiT miarTves stumars verandaze da auxsnes, Tu ratom qvia am kar-midamos `veliscixis veranda~. veranda zevidan gadasaxeds niSnavs, gaSlili xedebiT da aq qeifis mere stumrebis winaSe iseTi xedebi iSleba, bevr maTgans mSobliuri vel-mindvrebi elandeba. kargad SezarxoSebuli Cveni Cineli stumari amaSi gulwrfelad dagveTanxma da kvlav xelisgulSeerTebuli, welamde Tavis dakvriT, odnav fexebareuli, RimiliT gamogveTxova. vano mepuriSvili, `veliscixis verandis~ menejeri

toast was dedicated to the guest in the clay pot, as they told him about the origin of the name of the place, Velistsikhe Veranda. Veranda is the place from which you observe the views from above; when you feast there, such landscapes are seen that there are times when some guests may even recognize their native places. Well under the influence, our Chinese guest sincerely agreed to this and smiling and bowing to his waist, with his palms together he told us good-bye, with his gait slightly unsteady. Vano Mepurishvili Manager of Velistsikhe Veranda

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WINE AND HEALTH mecnierTa mtkicebiT, rogorc janmrTelobis SenarCunebaSi, aseve sicocxlisunarianobis gaZlierebaSi, daavadebebis Semcirebasa da profilaqtikaSi udidesi wvlili im uZvirfases naturalur komponentebs ekuTvniT, romelTa deficitis SemTxvevaSi organizmisTvis aucilebelia maTi garedan miwodeba. miT umetes, rom asakis matebasTan erTad proporciulad mcirdeba biologiurad aqtiur nivTierebaTa kvota. bunebam kacobrioba uxvad daajildova iseTi uZvirfasesi samkurnalo saSualebebiT, romelTac SeswevT unari, gaaaqtiuron organizmis Sinagani rezervebi da win aRudgnen ama Tu im daavadebis warmoSobasa da ganviTarebas. erT-erTi swored naturaluri Rvinoa. uZvelesi droidan, istoriuli Canawerebidan moyolebuli uaxloes medicinamde irkveva, rom

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According to the scientists, the extremely valuable natural components play a great role in the reduction and prophylaxes of a number of diseases – as well as playing the significant role in maintaining and preservation of health – and in viability, with the continuous utilization of the said components – and in case of their deficiency the above-mentioned components should be added and administered. The case sounds deserving more attention in view of the growth and aging of an individual and the decrease of his quota of biologically active substances. Nature was generous towards the mankind, providing it with the remedies that are capable of activating the internal reserves that confront and resist the origin and development of some ailment – and natural wine is one of them Beginning from the ancient times, the historical records that embrace the period till the present-day medicine – prove

Rvino ufro samkurnalo saSualebaa, vidre mxolod siamovnebis momniWebeli sasmeli. sadReisod Cvens xelT arsebuli uZvelesi samedicino receptebi ukve mecnieruli daskvnebiTac sabuTdeba. Rvino xom nebismieri dResaswaulis, intimuri Sexvedrisa da samecniero disputebis aucilebeli atributia. sxvaTa Soris, albaT, bevrisTvis cnobili ar aris, rom berZnulad mecnierebis mier mowyobil msubuq „loTobas“ dReisaTvis sakmaod popularuli sityva „simpoziumi“ ewodeba. kacobriobam axalgazrduli wlebis gaxangrZlivebis uamravi saSualeba Seqmna, magram maT Soris yvelaze sasiamovno Rvino gaxlavT. Rvinos Sua saukuneebis adreul periodSi „RvTiur sasmels“ uwodebdnen. misi sasargeblo Tvisebebi uZvelesi droidanaa cnobili. jer kidev Zveli berZnebi Rvinos iyenebdnen rogorc antiseptikur saSualebas, Wrilobebs amuSavebdnen RvinoSi dasvelebuli naWrebiT, daWrilebs ki Zalis aRsadgenad asmevdnen. Sua saukuneebidan moyolebuli evropis mraval qveyanaSi RviniT mkurnaloba farTod gavrcelda, radganac mas magiur Tvisebebs miawerdnen. Rvinis sasargeblo Tvisebebi ki uamrav nivTierebas ukavSirdeba, rasac es „RvTiuri siTxe“ Seicavs. yurZnis Rvinis samkurnalo TvalsazrisiT gamoyenebis Semswavlel mecnierebas enoTerapia ewodeba. magram enologTa umravlesobas miaCnia, rom Rvinis dadebiTi Tvisebebi mis zomier gamoyenebaSi vlindeba. Warbi miReba ki, piriqiT, Tavisufali radikalebis producirebas iwvevs. Rvinis kidev erTi unikaluri Tviseba aRmoaCines _ is samkurnalo preparatebis farmakologiur efeqts aZlierebs. cnobili eqspertebis mtkicebiT, Sampanuris tipis Rvino aaqtiurebs samoci tipis bioqimiuri gadamcemis gamomuSavebas, romelic amZafrebs

that wine is a remedy rather than the pleasure-bringing drink. The ancient medicinal recipes we deal with now are supported by the results of scientific studies and researches. Wine is an obligatory attribute of any gala, fete or feast, or romantic meetings or scientific disputes. As a matter of fact not many are informed of the fact that in Hellenic Greece the gatherings of brightest minds that were accompanied with moderate drinking sessions were called symposium. In its endeavor to prolong the mankind’s period of youth people have created various means but the most enjoyable among them was wine that was named “the divine drink” in Middle Ages because its useful properties became known centuries ago – for instance, the Old Greeks used it as antiseptic applying pieces of cloth soaked in wine to wounds and bruises, and made the wounded drink it to revive them and to recuperate and regain their physical strength. Beginning from the Middle Ages the method of wine therapy and treatment spread in a number of European countries because the general opinion applied to wine certain magic properties; as for the wine’s beneficial properties – they are connected with a set of substances that the said divine liquid contains. The science that studies the healing properties of grape wine is called Enotherapy; at the same time, the major part of the enologists believes that the positive properties of wine are reflected in the habits of its moderate drinking; even more – the excessive drinking results with intensive production of free radicals – so, wine provides an additional unique property – it increases the pharmacological effects of medications. According to a number of the well-known experts, the champagne-type wine activates the production of biochemical transmitters of 60 types that intensify sensitive perception. The unique flavor of champagne increases the activity of special cells in the nasal duct that are connected with the central cells of the brain which are responsible for the emotions and memory. Sparkling wine helps to avoid heart attack. Winston Churchill, the legendary politician who knew the value of fine living used to say about his favorite drink, champagne: “I deserve it in the case of victory, and I need it in the case of defeat.” It is established that according to its chemical composition wine is indeed close to human blood. The grape wine contains two basic amino-acids that are indispensable for the cell growth and development; apart

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mgrZnobelobiT aRqmas. Sampanuris ganumeorebeli aromati aZlierebs cxviris RruSi gansakuTrebuli ujredebis moqmedebas, rac dakavSirebulia tvinis im centralur ujredebTan, romlebic emociebsa da maxsovrobaze agebs pasuxs. SuSxuna Rvino xels uwyobs gulis Setevis Tavidan acilebas. legendaruli politikosi, uinston CerCili, romelmac brwyinvaled icoda kargi cxovrebis fasi, sayvarel sasmelze, Sampanurze ambobda: `gamarjvebis SemTxvevaSi, me mas vimsaxureb, damarcxebisas ki _ me is mWirdeba“. dadgenilia, rom qimiuri SemadgenlobiT Rvino marTlac axlosaa adamianis sisxlTan. yurZnisgan miRebuli Rvino Seicavs or ZiriTad aminomJavas, romlebic aucilebelia ujredis zrdisa da ganviTarebisaTvis, aseve samas ormocdaaT qimiur naerTs, romlebic gansakuTrebiT saWiroa adami-

from that, it also contains 350 chemical compounds that are particularly important for the full life of an individual. Wine contains a number of the vitamins, scores of micro-elements and minerals. When speaking of healing properties of this truly divine liquid, we have to underline its positive effect on the cardiac diseases. According to the statistical data the death caused by the cardiac diseases is comparably higher among the nondrinkers of wine than among those who are accustomed to wine-consumption in moderate ranges. That type of research carried out in some French province the Americans named “The French paradox”. On the basis of his researches, Michel de Lorgerille, the French cardiologist came to the conclusion that the person who’s daily consumption of pure wine equals two glasses – faces twice less risks of cardiac diseases –

anis srulfasovani sicocxlisaTvis. Rvino Seicavs sxvadasxva vitamins, uamravi mikroelementsa da minerals. am marTlac RvTiuri siTxis samkurnalo Tvisebebidan aRsaniSnavia misi dadebiTi gavlena gul-sisxlZarRvTa sistemis daavadebebze. statistikuri monacemebis Tanaxmad, gul-sisxlZarRvTa daavadebebiT sikvdilianoba gacilebiT metia Rvinis aramomxmareblebSi, vidre mis zomierad msmelebSi. safrangeTis erT-erT provinciaSi Catarebuli msgavsi kvlevis Sedegebi amerikelebma „frangul paradoqsad“ monaTles. frangi kardiologi miSel de lorJerili Catarebuli gamokvlevebis safuZvelze im daskvnamde mivida, rom vinc yoveldRiurad or Wiqa sufTa

compared to the of abstainers. They established the fact that during the process of cell divisions their gradual deterioration and wear (or aging) is stimulated by the free radicals. These substances accelerate the oxidation - but wine in its turn contains the compounds that possess an anti-oxidation ability. The material now mentioned determined its effectiveness and is capable to stop the time and the aging of a human body. By its nature, the chemical composition and dietary properties, the grape wine amazingly corresponds to human physiology. The bio-energetic and enhancing effects of wine positively influence human body. The nitric acid existing in wine promotes the increase of male potency, restores vitality,

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Rvinos dalevs, mas sisxlZarRvovani garTulebebis orjer naklebi riski eqneba aramsmelTan SedarebiT. mecnierebma daadgines, rom ujredTa gamravlebis procesSi maT TandaTanobiT cveTas (anu daberebas) stimuls aZlevs Tavisufali radikalebi. es nivTierebebi aCqarebs JangviT procesebs, Rvino ki Tavis mxriv Seicavs iseT naerTebs, romlebsac Jangvis sawinaaRmdego (antioqsidanturi) moqmedebis unari aqvs. swored amis gamo is efeqturi saSualebaa, SeuZlia SeaCeros dro _ organizmis daberebis procesi. yurZnis Rvino Tavisi bunebiT, qimiuri SemadgenlobiTa da dieturi TvisebebiT saocrad esadageba adamianis fiziologias. Rvino adamianis organizmze dadebiTad moqmedebs, bioenergetikuli da gamaZlierebeli moqmedebebiT xasiaTdeba.

increases vigor, tonus – and raises the mark and period of aging – for this reason wine is called also the “milk of elders.” In the natural grape wine was discovered a unique substance of reservation that hinders the development of atherosclerosis, of aging processes, of malignant tumors, it decreases the level of cholesterol and increases the contraction of the heart muscle. It is scientifically established that the regions where wine drinking is a traditional habit – within the ranges of its moderate consumption the low level of cholesterol is observed – with the low risk of the heart attack. According to the data of our researches, the contingent of Kakhetian regions that systematically consumed the moderate daily amount of 300 gr. of natural dry wine faced three times less risk of heart attack – compared to the people who fully

RvinoSi arsebuli azotmJava xels uwyobs mamakacis potenciis amaRlebas. is sasicocxlo Zalebs aRadgens, organizms simxnevesa da tonuss matebs, zrdis xandazmulobis periods, amitom mas „moxucTa rZes“ uwodeben. yurZnis naturalur RvinoSi aRmoCenilia unikaluri nivTiereba _ resveratroli, romelic aferxebs aTerosklerozis, siberis, avTvisebiani simsivnis ganviTarebas, amcirebs qolesterinis dones, zrdis gulis kunTis kumSvadobas. mecnierulad dadgenilia, rom im regionebSi, sadac Rvinos zomierad da xSirad etanebian, mosaxleobaSi aRiniSneba qolesterinis dabali done da, Sesabamisad, gulis kunTis infarqtis ganviTare-

abstained from wine drinking – and six times less – compared to the group of people who drank excessively, and without any limitations in types of alcohol; thus, the negative effects of wine deserve mentioning only in the cases of people who drink excessive amount of wine. Beginning from the Middle Ages, the wine therapy was spread in many European countries which was caused by the natural phenol compounds represented by the easily absorbed flavonoids and are noted for their increased biological activity. The flavonoides are involved in the regulation of ferments of various classes – which is reflected in the wide scope of their pharmacological activity. The wines made according to the Kakhuri manner – with the grape juice fermentation

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bis dabali riski. Cveni gamokvlevebidan gamomdinare, kaxeTis regionis im kontingents, romelic naturalur, mSral Rvinos sistematurad, magram zomierad, dReSi samas gramamde Rebulobda, gulis kunTis infarqtis ganviTarebis riski samjer naklebi hqonda maTTan SedarebiT, vinc saerTod ar svamda, xolo eqvsjer naklebi _ im jgufTan SedarebiT, romelic nebismier alkoholian sasmels uzomod iyenebda. ase rom, Rvinis uaryofiT Tvisebebze mxolod maSin SeiZleba saubari, roca mosaxleobaSi aRiniSneba misi Warbi raodenobiT moxmareba. Sua saukunebidan moyolebuli, evropis mraval qveyanaSi farTod gavrcelda RviniT mkurnaloba. amis mizezi ki RvinoSi Semavali bunebrivi fenoluri naerTebia, romlebic advilad asaTvisebeli flavonidebiTaa warmodgenili da gaZlierebuli biologiuri aqtiurobiT gamoirCeva. flavonidebi axdens sxvadasxva klasis fermentTa regulacias, rac maTi farmakologiuri aqtivobis farTo speqtrSi gamoixateba. kaxuri wesiT damzadebul RvinoSi _ rodesac wvens WaWasTan erTad aduReben da duRilis dasrulebis Semdeg WaWaze

with chacha involved in the process, and after the completion of the process wine is still not separated from chacha for a certain amount of time, the amount of polyphenols is twice more than in the wines made in European manner. It is a well-known fact France ranks first in the world on consumption of the red wine per capita. The scientists established the fact that the French people who admire red wine are less likely to suffer from cardiological diseases – compared to the population of other leading states. It seems a paradox – yet it is a true fact that the effect so much wonderful is ensured by the existence of the bioflavonoid in wine – especially the antioxidant substance of reservation which exists abundantly in red wine. In view of the said the doctors consider it prudent – and recommend a glass of natural red wine to be included into the daily ration – in view of its properties in expulsion from the body the free radicals that participate in the development of many diseases – to name only atherosclerosis and heart attack is sufficient. Thus, the said resveratrol as a strong antioxidant holds the free radicals down before they cause the adverse effects; resveratrol is capable of reducing the risk of atherosclerosis

garkveuli droiT ayovneben _ masSi orjer metia polifenolebi, vidre evropulad damzadebul siTxeSi. cnobilia, rom safrangeTs msoflio masStabiT pirveli adgili uWiravs erT sul mosaxleze Rvinis, kerZod, wiTeli Rvinis moxmarebis saqmeSi. mecnierebma daadgines, rom wiTeli Rvinis moyvaruli frangebi naklebad midrekilni arian kardeologiuri daavadebebisadmi, vidre sxva wamyvani qveynebis mosaxleoba. paradoqsia, magram faqtia, rom aseTi mSvenieri efeqtis mizezi, swored RvinoSi arsebuli bioflavonidebia, kerZod, antidamJangavi, anu antioqsidanturi nivTiereba _ resveratroli, romelic gansakuTrebiT uxvadaa wiTel RvinoSi. aqedan gamomdinare, eqimebi mizanSewonilad Tvlian da rekomendacias iZlevian, yoveldRiur racionSi erTi Wiqa

– and moreover: with a long reception of wine – destroy the cholesterol plaques. Along with many positive matters, Nature endowed a man with a number of means to retain one’s health – and the natural grape wine is one among them that the present-day cardiologists prescribe among the arsenal of prophylactics and medical therapeutic measures in ischemic diseases – the same as various medications. Thus, to reduce the risk of primary and recurrent myocardial infarction we consider desirable the daily consumption of 100-300 gr. of natural dry wine, and the wine of Saperavi sort appears the best choice, as the wine of the world-scale highconcentration resveratol. We know that compared with other plants, vine absorbs the sunrays more than the others. Maxim Gorky, a famous

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naturaluri wiTeli Rvinis Setanas, romlis unarze damokidebulia organizmidan Tavisufali radikalebis gamodevna, romelic mravali daavadebis ganviTarebaSi monawileobs. amis magaliTad aTerosklerozisa da infarqtis dasaxelebac ki sakmarisia. ase rom, RvinoSi arsebuli resveratroli, rogorc mZlavri antioqsidanti, manamde boWavs Tavisufal radikalebs, sanam isini uaryofiT Sedegebs gamoiwvevdnen. resveratrols unari Seswevs Seamciros aTerosklerozis ganviTarebis riski da metic, xangrZlivi miRebisas daSalos qolesterinuli folaqi. bunebam adamians yovelgvar sikeTesTan erTad mravali saSualeba misca janmrTelobis SesanarCuneblad. erT-erTi maTgani swored yurZnis naturaluri Rvinoa, romelsac sadReisod kardiologebi iseve vuniSnavT gulis iSemiuri daavadebis profilaqtikuri da samkurnalo RonisZiebaTa arsenalSi, rogorc sxvadasxva medikaments. ase rom, gulis kunTis rogorc pirveladi, ise ganmeorebiTi infarqtis ganviTarebis riskis Sesamcireblad mizanSewonilad migvaCnia dReSi asidan samas gramamde yurZnis naturaluri, arafalsificirebuli mSrali, wiTeli Rvinis miReba. umjobesia saferavis jiSis Rvino, rogorc msoflio masStabiT resveratrolis maRali koncentraciis Semcveli siTxe. cnobilia, rom mcenareTa Soris vazi yvelaze didi raodenobiT STanTqavs mzis sxivebs. rus mwerals, maqsim gorkis aseTi frTiani gamonaTqvami aqvs: „RvinoSi yvelaze metia mze, gaumarjos adamianebs, romelTac SeuZliaT Rvinis damzadeba da amiT adamianis sulSi mzis Zala SehyavT“. iseTi sityvebia, kaci ukeTess rom ver ityvis, es sityvebi man albaT saqarTveloSi yofnisas warmoTqva. sibrZne zomierebaSiao, upirveles yovlisa, swored naturaluroba da zomiereba unda iqnes gaTvaliswinebuli am uZvirfasesi RvTaebrivi sasmelis _ Rvinis miRebis dros. tyuilad ar gamouTqvams leqsad Cvens brZen xalxs:

Russian writer once stated: “Wine contains the sun more than the other plant, so let us drink to the people who can make wine and with that bring the sun’s power into the human soul” – It is impossible to express the idea in better words, indeed. Apparently, he wrote them during his stay in Georgia. The wisdom lies in moderation – and the naturalness and moderation should be considered first of all when drinking that valuable divine liquid. Avtandil Kochlamazashvili Academican

uRvinod lxini vin naxa, vin gadixada Zeoba, davlie igi zomaze, momca Zala da mxneoba, guls Wiri gadameyara, enas mieca mzeoba, loToba, gzaSi barbaci ar aris Cveni zneoba! avTandil koWlamazaSvili, akademikosi

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