DOWNTOWN
INCU
BATOR
CONTEXT With global urbanization and the evolution of infrastructure and transportation means, mobility is becoming more and more accessible, making tourism a low-cost commodity. Equally, accessibility and transparency of data shared online demand a real coherence between quality, price and services, while allowing multiple interactions. Travelling today became a less enhanced experience, easy to consume. In a society that is constantly changing, guidebooks are becoming rapidly futile, as the cityscape often reinvent itself. Furthermore, cities tend to have one or several “touristic areas” created, separated from the “local” ones. Travelling today is a way to relax but also a way of working. When travelling during work, we don’t always have the time to see the city, which only exist through the hotel room.
LOCATION New York - the city that never sleeps constantly reinventing itself - requires an innovative model to host both its travellers and residents where the mix between business and leisure can offer a new way to experience the city. The Downtown incubator is more than a hotel. It is a machine to breed and intensify the metropolitan ways of life. The hotel is built around five intensities between work and leisure. Extracts of the grid, each floor is a platform representing a social singular activity, mixing New Yorkers with tourists and business travelers. The downtown incubator is using a simple and recurrent form of a tower (Temple Court situated at 5 Beekman Street, New York) - central core, atrium, as the background for a new paradigm of floor-by-floor conquest of a Skyscraper by social activities.
CONCEPT CONCEPT
DIGITAL SPACE PHYSICAL SPACE HORIZONTAL
DEMO CRATIC
SUSTAINABLE
SYNCHRONIZED INTERACTION REAL TIME
FLEXIBLE
MODULAR
INNOVATIVE
COLLECTIVE INTELLIGENCE
TECHNO LOGICAL
cuisine
sleeping
swimming urban farm
TRANSPARENT
SOCIETAL
wellness ECONOMICAL
CULTURE
SPONTE NUOUS
festival
HYBRID PLAYFUL
CREATIVE
POLY VALENT
design
NETWORKING
youtube
ECO FRIENDLY
leisure
SOCIAL facebook
conference
shopping
nightlife
ямВickr
theatre
work rooms
cinema
INTENSITIES The Downtown Incubator is sequence of five superimposed atmospheres inspired by contradictory yet compelling programs. Each floor takes the form and design of the specific flux of programs, each of the grounds, with its own hermetic iconography, represents another passion - for work or for leisure; the stack together represents the city of New York as a whole . THE CONTEM -PLATIVE GROUND Bob N.
THE BIG BLUE GROUND
Giselle M.
THE CARDIO GROUND
David S.
THE HYPER GROUND
THE NET WORKING GROUND
JOHN J. Caroline L G.
1st intensity INTENSITIES THE HYPER The Downtown incubator is, above all, a great public ground, nurturing all kind of customs and activities of its occupants. It is an intensified fragment of the metropole, a true synthesis by stratum.
GROUND
1st intensity INTENSITIES THE HYPER GROUND
JOHN JOHNSON, BUSINESSMAN (28) working nearby, looking for a place to eat
T-Mobile
12:34 PM
12:34 PM
T-Mobile
12:34 PM
T-Mobile
Hi John, welcome to New York downtown incubator!
12:34 PM
T-Mobile
EAT&DRINK
By OUI & YOU
The Cupcake Paradaise Hyper Ground $$
floor
what’s happening?
who’s around? 10
The Cupcake Paradise - Sweet treats in a ravighing retro setting A popular, retro-styled retail bakery, Cupcakes specializes in whimsical cupcakes, cakes and other nostalgic baked goods made fresh daily. Co-founded by best friends Heather White and Lori Joyce in 2002, Cupcakes employs 50-60 employees depending on the season and eight bakeries to date. Cupcakes bakes their products from scratch and use preservative-free, basic ingredients, offering customers fresh batches of yummy goodness daily. They also offer scrumptious retro cakes and cupcakes for weddings, birthdays, special events, or just to
10
INTENSITIES
INTENSITIES 2nd intensity THE NETWORKING The TABLE transforms this vast platform into multiple small spaces. It runs along the floor dividing space as it relinks everyone using it. You can work in a silent corner, attend lectures, meet people using the application; and you can rest, sleep for a night in the middle of the day - by using a sleeping pod
GROUND
INTENSITIES 2nd intensity THE NETWORKING GROUND
CAROLINE LE GRAND, GRAPHIC DESIGNER (32) visiting, looking for an (inexpnsive) place to sleep and work
T-Mobile
08:10 AM
T-Mobile
08:10 AM
Hi Caroline, welcome to New York downtown incubator!
08:10 AM
T-Mobile
08:10 AM
T-Mobile
THE NETWORKING GROUND
How many meters desk rent?
By OUI & YOU
D9 + D7
From 8.00am to 10.00pm
Networking Ground $
Rent a capsule? YES or NO
Sleeping pod D7 - Sweet dreams and work round the clock
Enjoy your stay !
The sleeping pod was designed with soft curves to promote comfort and good sleep. Completely rest your mind and body. Except for valuable possessions, we will keep luggage and belongings of the guests before checking-in and after checking-out. Wireless LAN is available on the networking ground. To get WEP Key, please ask the front desk.
10
10
INTENSITIES
INTENSITIES 3rd intensity THE CARDIO “PLAY FOR WORK” The cardio ground is invaded by activities related to the body. The running track, covering most of the floor, connects the activities and rooms, as a reminder to the continuous beat.
GROUND
INTENSITIES 3rd intensity THE CARDIO GROUND
DAVID SHEFFIELD, PHOTOGRAPHER (38)
came to town for shooting, discovered the incubator for streching
T-Mobile
05:37 PM
05:37 PM
T-Mobile
Through the shadows Wim Delvoye Rorschach
Exhibitions
2 min walk / Hyper ground
Helmut Newton
Eat & Drink
5 min walk / Contemplative ground
Nightlife
The Chromatics
Shopping
10:30PM / Under ground
Conferences & Work Sessions
Beth Ditto, the Gossip 12:00AM / Under ground
Sport
Running
Nature
5 min walk / Cardio ground
Power Yoga Class floor
05:37 PM
T-Mobile
WHAT’S HAPPENING?
7 min walk / Contemplative ground
New!
By OUI & YOU
05:37 PM
T-Mobile
Hi David, welcome to New York downtown incubator!
what’s happening?
who’s around?
5 min walk / Cardio ground 10
Power Yoga Class - Flex and breath Cardio ground is introducing a weekly Sunday morning Power Yoga Class to complement your crossfit and other sport or fitness training. As well as relieving muscle tightness and improving your flexibility, Power Yoga is a dynamic style of yoga that will build core strength, using breathing control techniques and postural adjustments to strengthen the deep layer of core muscles that support the spine and cardiovascular systems. Cardio’s Power Yoga class’s use a wide range of poses and
10
INTENSITIES
INTENSITIES 4th intensity THE BIG BLUE
“RELAX AND PLAY� This intensity is generated by a pool - distorted - creating singular, private and more public spaces. All the rooms face an iconic part of the pool, giving its users a special intimacy as well as a possible connection with all swimmers. Water is transformed from its fluid to vaporous conditions - a pool to spa, fountain to hammam etc. It becomes a promenade of tranquility and relaxation.
GROUND
INTENSITIES 4th intensity THE BIG BLUE
GROUND
GISELLE MORIN, MODEL (21)
just arrived to the city and would like to mingle
T-Mobile
10:04 AM
10:04 AM
T-Mobile
10:04 AM
T-Mobile
WHO’S ROUND?
Giselle
Last seen : The Blue Ground
10:04 AM
T-Mobile
THE BLUE GROUND livestream
John Johnson Hyper ground
Scarlett
Blue ground
By OUI & YOU
#10
John Johnson
3
#11
Jane Air
0
#15
Ryan G.
0
Jane Air
Blue ground
Lucy Brantly Cardio ground
Ryan G.
About Me:
Contemplative ground
Hi! I’m Giselle. I come from Sao Paulo
Robert K. Jr.
Contemplative ground
B Knowles floor
what’s happening?
who’s around?
Contemplative ground
10
10
INTENSITIES
5th intensity INTENSITIES THE CONTEMPLATIVE “RELAX” The rooftop is an urban nature resort, where anyone can enjoy a picnic in the shade of the trees, a night in a cabin, a party around the fire. This last intensity is a complete relaxing floor, back to the nature in the heart of the city.
GROUND
5th intensity INTENSITIES THE CONTEMPLATIVE GROUND
BOB NASH, (57)
came to visit his daughter, looking for a quiet corner
T-Mobile
12:34 PM
12:34 PM
T-Mobile
12:34 PM
Hi Bob, welcome to New York downtown incubator!
register
register
register
register
Cabin
register
1 TIPI AVAILABLE
By OUI & YOU
TODAY’S EVENTS
Tipi
2 ROOMS AVAILABLE
0 ROOM AVAILABLE
1 ROOM AVAILABLE
register
White Spirit
register
3 ROOM AVAILABLE
2 ROOM AVAILABLE
floor
what’s happening?
who’s around?
register
The Nest
ROOFTOP BBQ 6PM to 8PM
Star Observatory 11PM to 2AM
TOMORROW’S EVENTS register
Norwegian Woods
12:34 PM
T-Mobile
CABIN CHECK-IN Star Hub
Urban farming 7AM to 12AM
register
Learn how to tan
register
ROOFTOP BBQ
2PM to 4PM
6PM to 8PM
INTENSITIES