Aramco 4.0 by Noorihan

HYPOTHETICAL EXHIBITION PROPOSAL SAUDI ARAMCO REVIEW

2020 COPYRIGHT © 2019 CITYNEON ARABIA All rights reserved. No part of this publication can be reproduced or transmitted in any form or by any means, electronic or mechanical without the express permission of the copyright holder

TABLE OF CONTENTS

INTRODUCTION BRIEF LOCATION EVENT CONCEPT AND THEME STRATEGY AND APPROACH CONCEPT RATIONAL MOOD BOARD DESIGN INSPIRATION EXHIBITION BRANDING IDENTITY BRAND FEATURES THE SPACE - ZONING AND CIRCULATION SPACE CONCEPT ZONING FLOW A FLOW B SPACES RECEPTION PRESENTATION AREA CATERING VIP MEETING ROOM STORAGE ROOM DISPLAY AREA 1 – PEOPLE DISPLAY AREA 2 – INNOVATION DISPLAY AREA 3 – TECHNOLOGY DISPLAY AREA 4 – OPPORTUNITY DISPLAY AREA 5 – SUSTAINABILITY SPACE FUNCTIONS AND ELEMENT MATERIAL BOARD TECH BOARD RENDER GALLERY TECHNICAL DRAWINGS PROJECT PLANNING AND EXECUTION

INTRODUCTION

BRIEF

10.08.2020 - 23.08.2020

3:00 PM - 11:00 PM

Al Midra Tower

AUDIANCE

1st day VIP and upper management opening ceremony 2nd day other employees

Aramco 4.0 exhibition is a space that represents a comprehensive overview of Saudi Aramco industrial advancements, technology and development. It offers a look into the background, achievements, foundation, vision and future.

LOCATION

Al Midra Building, Aramco Dhahran, Saudi Arabia

Illustrative images taken from public source on the internet have been used to convey ideas and concepts in the presentation. This document is confidential ideation created by Cityneon for the purpose of the brief

EVENT CONCEPT AND THEME Exhibit Theme: Saudi Aramco Company Overview.

STRATEGY AND APPROACH Saudi Aramco vision embraces integration, reinforcing, development and more that increases the motivation of the employees, businesses and communities to move forward. These key words represent some of the values Saudi Aramco believes in and were the spark of the exhibition design concept. The focus is the future with a glimpse of the past, a time line that shows key events that helped establishing this empire. These statements concluded in the following:

P E O P L E I N N O VAT I O N TECHNOLOGY OPPORTUNITY SUSTAINABILITY Illustrative images taken from public source on the internet have been used to convey ideas and concepts in the presentation. This document is confidential ideation created by Cityneon for the purpose of the brief

CONCEPT RATIONALE

Aramco’s future with all its goals has a core element in common which is the human element. People and their thoughts have a great impact on the innovation, technology, opportunity and the sustainability of businesses and the environment. The human uses the brain to think to produce creative ideas. In the brain there is a cell called Neuron. Neurons are electrically excitable cells in the nervous system that function to process and transmit information. A pattern of Neurons creates a thought. these thoughts turn into ideas, the ideas turn into innovations and achievements, that is what the exhibition proposal represents, the brain cell behind the operation in the past and in the future.

MOOD BOARD

A collection of inspiring images that help guide the exhibition creativeness from a design and technology perspectives

DESIGN INSPIRATION The dynamic movement between the elements of success for Saudi Aramco, people, innovation, technology, opportunity and Sustainability are essential to abstract the journey. Yet, the base is solid, straight lines, direct and focused. Great focus on light technology and illusion of shapes to maximize the experience and the use of the space.

EXHIBITION BRANDING

IDENTITY Story The identity of the exhibition is inspired by industry 4.0. highlighting the strength of Saudi Aramco’s mission in leading impact the 4th industrial revolution through innovation across its business

BRAND FEATURES

THE SPACE ZONING AND CIRCULATION

SPACE CONCEPT

Inspred from the Neuron the sketch spacing concept is built on experience planning. Establishing the zones and the journey was done in parallel. The concepts mesh The exhibition is high tech, the technology in it is in harmony with all spaces and functions from registration untill leaving

ZONING RECEPTION STORAGE

OPPORTUNITY - DISPLAY 4 SUSTAINABILITY - DISPLAY 5

LOUNGE AND CATERING STORAGE

TECHNOLOGY - DISPLAY 3

PRESENTATION AREA DISPLAY AREA 1

LOUNGE

PRESENTATION AREA

DISPLAY AREA 2 CATERING

INNOVATION - DISPLAY 2

DISPLAY AREA 3 DISPLAY AREA 4

RECEPTION

DISPLAY AREA 5 PEOPLE - DISPLAY 1 VIP MEETING ROOM

VIP MEETING ROOM

FLOW A

WAY FINDING Lit words – Acrylic

EXHIBITION VISITORS 6

INDICATORS: FLOOR LIGHTS AND SECTIONS SIGNS

5 4

7 LOUNGE

3 1 2

Flow A is for exhibition visitors, this circulation is indicated with floor recessed hidden lights that start with the registration counter and pass through all the display areas. The areas are designed in a way once you start the exhibition you cannot exit till you go through all of it. This flow ends in the common area that is open to the presentation stage and the lounge

FLOW B

WAY FINDING Lit words – Acrylic

EVENT ATTENDEES 3

INDICATORS: FLOOR LIGHTS AND SECTIONS SIGNS

LOUNGE

1 6

Flow B is for attendees that are visiting to attend a presentation or a show on the big screen. The circulation is designed in a way that attracts the visitor to look into the displays after the main purpose of the visit by leading them to the display areas starting from sustainability all the way to the people display area showcasing the history timeline of Saudi Aramco

SPACES

RECEPTION

Screen

4.0 is an app that can be developed for the exhibition with updates, news and resgitiration bracelate. Making the registration method more interactive. The bracelet will have three colours as an indication of the activity taking place QR codes to scan interactive activities and AR in the space

PRESENTATION AREA

Screen Screen

Podium

Seats

The presentation area is designed to host multiple activities. With a glass modern podium to reduce the visual impact of furniture and increase focus on the digital technology used in the space. The presentation area also includes a large 90° digital screen for major events or presentations. In the case of the stage not being used for the above it is equipped with an augmented reality showcasing different projects and innovations by the different departments across the company The steps are underlet for safety

CATERING Catering counter with stools

Partition rail

Seats

Catering area is interconnected with the lounge. The partition is movable making it easier to carry bigger catering areas when needed for exclusive events. This design aims to maximize the use of the space.

VIP MEETING ROOM

Wood choice

screens Green wal

The VIP meeting room with glass sliding door, fully opens to utilize the space for other activities. With a main table carrying up to 6 seats. The space has a digital LED screen for presentations and is equipped with a glass panel with a green wall behind it to enhance the work environment when the space is used. The wood is used to add a luxurious feeling since the meeting room is designed for VIP members of the company

STORAGE ROOM

Flushed (hidden) door

The storage space has a double function by nature being a storage area and back stage in case of events designed with a flushed door.

PEOPLE DISPLAY AREA 1

HOLOGRAM CONTENT THE BUILDING AND PRIDE OF WELL NO. 7

scr

screen

Hologram

PEOPLE display area will display individuals and team’s achievements within the company illustrating the impact of people in the past and present. A time line of the growth of Saudi Aramco, digital screens carrying E posters and videos of the operation then and now also hologram of the first well and other main highlights.

INNOVATION

screen

Hologram

screen

DISPLAY AREA 2

INNOVATION display area is meant to carry the innovations carried by the company and the people from Saudi Aramco from different service lines in the form of digital screens with E posters, videos and augmented reality

TECHNOLOGY DISPLAY AREA 3

Digital screen

COLOUR THE FLOOR POINT OUT THE HOLOGRAM

Hologram

Screen

TECHNOLOGY Aramco is a leading organization with its technology solutions that were demonstrated throughout the exhibition in different digital solutions, Holograms, VR and robots. To showcase Aramco’s technological advancements, a display was created but also shown in other parts of the exhibition

OPPORTUNITY DISPLAY AREA 4

OPPORTUNITY display is meant to carry the achievements done and the opportunity in the coming innovations and technologies

VR Screen Screen

Screen

Saudi Aramco’s vision is an opportunity and creates opportunity for the people and the future. That was illustrated on digital screens and VR.

SUSTAINABILITY DISPLAY AREA 5

Screen

SUSTAINABILITY Saudi Aramco has an enormous profile of innovations and achievements and the key factor in the constant growth is the sustainability strategy that is implemented on the business as well as the environmental impact of the products produced. That was illustrated by an influential screen size. Abstracted from Aramco guidelines is display shelves under lit and convey horizontal digital screens

SPACE FUNCTIONS AND ELEMENTS SPACE OVERLAP UTILIZATION

Storage and back stage

Interconnected lounge and catering area with movable partitions

Presentation area, AR available on aramco 4.0 exhibition phone application, a 90° digital screens and stage

VR and digital screens

Reception desk and catering counter

Hologram and VR

VIP meeting room with glass sliding door, fully opens to utilize the space for other activities if needed

Hologram and digital screens

MATERIAL BOARD

COLOURS From Jotun A kaleidoscope colours catalog

RAL 7035

Gypsum board

Precision Phosphated Steel Tub

Hidden LED light Recessed Aluminium Profile Indirectly Illuminating Protruding Wall Panel LED Profile for LED Strip with Comfortable Soften Light

RAL 7040

RAL 7030

RAL 7046

Dark brown wood

RAL 7016

Acrylic light box for signs and way finding words Illustrative images taken from public source on the internet have been used to convey ideas and concepts in the presentation. This document is confidential ideation created by Cityneon for the purpose of the brief

TECH BOARD

LARGE LED SCREENS Main screen at the presentation area and the rest around the exhibition in different sizes Slim line video wall 1.6" (42mm) thickness only is great solution for fixed installation directly on the wall without any supporting frames . Easy and fast assemble , totally front service using a magnetic tool to remove modules from a panel (cabinet). Basic tech spec: Available pitch: P1.9 , P2.6 , P3.1 , P3.9 Panel sizes : W39.4"xH9.8"XD1.6" or W29.5"xH9.8"XD1.6"

SPECIFICATIONS AND PURPOSE

HOLOGRAM Two main holograms, one showing the digging of the first well and one showing Aramco’s advanced technologies Pixel pitch : 1.875mm Resolution :450x240 pixels Supported formats : MP4, GIF, JPEG, PNG Storage : Mini SD card Computer software : Win7,8,10 Indoor use only : IP20 Weight : 3.3Lb (1.5kg)

Two locations around the exhibition Innovation and stage area.

VIRTUAL REALITY

Utilizing the presentation area when it is clear for augmented reality experiences illustrating different project explanations and exploring the companys’ products available on aramco 4.0 exhibition phone application

Full array guarantees the best resolution of the displayed media

DIGITALIZED AUGMENTED REALITY PHYSICAL DISPLAYS

TECH BOARD

SPECIFICATIONS AND PURPOSE

INFORMATION ROBOT

An interactive transparent screen to display general company information placed at the lounge area for visitors to look up what they are interested in. it is a very attractive piece of technology to have in a common area

TRANSPARENT LED SCREEN

INTERACTIVE TOUCH SCREENS AND E-POSTERS

Phone application for the exhibition for the purposes of registration, news, opening hours and QR code to scan interactive activities and AR in the space

EXHIBITION PHONE APPLICATION

TECH BOARD

SPECIFICATIONS AND PURPOSE

DIGITAL CONSOLE Illustrative images taken from public source on the internet have been used to convey ideas and concepts in the presentation. This document is confidential ideation created by Cityneon for the purpose of the brief

RENDERS GALLERY

FRONT ELEVATION

RENDER

TECHNICAL DRAWINGS

FLOOR PLAN

CELLING PLAN

1500.00

250.00

40.00

40.00 40.00 40.00 R84.93 R64.93

200.00 453

R64.93 R49.93 +50.0

480

1000 50.00 R169.80

50.00

50.00 125 315

50.00

206 R49.93 R34.93

40 400

+25.0

360

+20.0

Entrance

TECH PLAN

FLOOR PLAN WITH SECTION PLANES

SECTION A

SECTION B

SECTION C

PROJECT PLANNING AND EXECUTION

PROJECT PLANNING

IDEAS

APPLICATION

PLANNING

EXECUTION

REPORT

We analyse the event brief and identify the objectives. we research and develop creative concepts. We strategise and create rationales

We apply our ideas to realistic activities checking feasibility, time and cost. We then develop the events’ mechanics and detail the requirements

We develop timelines, schedules and a clear outline of the scope of work required. We then create relationships with our event support teams and third parties

We follow our project execution plan with key team members taking responsibility of the various project elements. We liaise with clients to ensure all aspects are executed up to standards and to their satisfaction

At the end of the event we consolidate all the data we collected throughout the event including any issues, challenges, best practices, achievements and produce a comprehensive holistic report

Due to our experience and knowledge in planning and execution of similar projects, we are confidant to solve any challenges or issues and provide a smooth and efficient working schedule to meet the objectives. Our overall approach to projects is as follows

EXECUTION PLAN

EXECUTION PLAN TENTATIVE EXECUTION PLAN

Saudi aramco company project: Overview Exhibit Requisition No. TBA JULY, 2020

AUGUST, 2020

22 23 24 25 26 27 28 29 30 1 T F S S M T W T F S

1 Contract awarding

2 3 4 5 6 S M T W T

7 F

8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S S M T W T F S S M T W T F S S M T W T F S S M

DESCRIPTION Pre-Produc�on Plan

1 Staﬀ distribu�on & Assignment 2 Site visit & kick-oﬀ Mee�ng 3 Prepare proposals

4 Submi�ng ﬁrst dra� design to Client & Selec�on phase 5 Client dra� approval

6 Submi�ng ﬁnal proposal to the Client 7 Client ﬁnal approval

Submission & Installa�ons Plan

1 Fabrica�on of Booths 2 Site Load-In

3 Se�ng Up and Installa�on of Exhibit as per approved proposals. 4 Final Touch-Ups and Troubleshoo�ng 5 Dry-Run 1 Event Days

Event Plan

Post Event 1 Dismantling and Load-out ( Exept the Greenhouse ) 2 Post Event Report

Legend Show date Action by client Action by contractor

Prepared by:

Reviewed by:

Date: Prepared by:

Verified by:

Approved by:

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