Icon lounge brand manual

ICON LOUNGE AND RESTAURANT, BAHRAIN BRAND MANUAL DESIGNER: NOORIHAN D.S 18.09.2020

THE

STORY

“ ICON SHALL BE REGARDED AS A REPRESENTATIVE SYMBOL”

LOUNG E + B A R + R E STA UR A NT + LUX UR Y + I CON

CONCEPT

WA T E R MA R K

O P T IO N

1

I CON

LO UN G E

AN D

R EST AURA NT

WA T E R M A R K

O P T ION

2

I C O N LOUNGE

AND

RES TAUR ANT

LO G O

S P A C I N G

A N D

L O C K UP

I t i s i m p o r tant to keep co rpo rate m ar ks cle ar o f a ny ot h e r g ra ph ic e le m e nt s .

To reg ul ate t h is , an exclusi o n zon e ha s b e e n e stablished a ro un d t h e co r p o rate ma rk.

Thi s exclus io n zone i nd i cate s t he clo s e st a ny ot h e r g raphic e le m e nt or me ssa ge can be p o s i�o ned i n rel a�o n to t h e m ar k .

Lo go c l e ar s pace is o ne of t h e o rig inal lo go s ize

do t

ICON

LO UN G E

A ND

R E S T A U R A NT

L O G O

L O C KU P

The l o c k- up is t h e fo rma l co m bi na�o n o f all lo go el e m e nt s to get he r in a set po si �o n. H o r izo ntal vs . ve r �ca l , s ho r t vs . tall vs. sta c ke d, w it h an d w it h o ut sy m bo l s, w it h o r w i tho ut ta gl i ne s

Sy mbo l

Waterma rk

Ta g l i ne

ICO N

L OU N G E

A N D

R E S T A U R A N T

LO G O

B A C KG R O UN D S

C O LO U R

P A LL A TE

2 3 1 F 2 0

7 D7 7 7 3

7 B 75 6 C

DB C 2 9 6 c ha m p a g n e

7 B 75 6 C con crete

T Y PO G R A P H Y La�n Typ og ra phy Typ o gra p hy plays an im p o rta nt ro le in co m m u ni ca� n g an ove ra ll to ne an d qua l i t y. C aref u l u s e o f ty p o gra p hy re i nfo rc e s o u r p e rs o n ality and e nsu re s clar it y and ha rm o ny in all Tale b’s co m m u ni ca� o ns .

S el ected

i s

Hea dl i ne : C o co go o s e S ub�t l e an d b o d y : C alibri li ght Tagl i ne fo nt : Take n by Vu lt ure s Al te r n ates D e

HE ADLI NES S U BT I T L ES A , B, P, Q ,

C, R ,

D, E , F, G , H , I , J , K , S , T, U , V, W, X , Y, Z

L ,

M ,

N,

O,

a , b , c , d , e , f, g , h , i , j , k , l , m , n , o, p , q , r, s ,t , u , v, w, x , y, z 1,2,3, 4, 5, 6,7,8,9,10

IM A G E R Y

S T Y LE

U sin g d a rk mood l ig h�n g wi th hi gh focu s on deta i l of beverage, bar ten ders of human eleme nt. The focus o f t h e ima ges must a p p e ar l uxuri es a n d te m p�n g.

T h e su bjects a re ca pt u red i n a c �o n rather tha n be in g sta ged to estab lis h a more t r u s�n g connec�on wit h t h e a udi ence.

LOGO

F EATURES

I CON

L OU NGE

A ND

RE ST A U RA NT

xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx

THA NK

YOU