Company
PROFILE
Profile
Brand Essence
Our product
Sustainability & impact
Table of Content
Sustainability facts
ABOUT US
Company Brief “OUR VISION IS OUR MISSION” At It’s Water it goes beyond the mission statements and manifestos. Our main focus is aligning with the 2030 vision as much as the social and environmental impact. Strategic planning is crucial to every single action taken by it’s Water. It sets the foundation for the energy, time and focus of our team to deliver the ideal sustainable solution shifting the community’s choice of drinking water purchased to more of an environmentally friendly lifestyle. We at it’s Water aim for Credibility, Trust, to be full of life, to be fun and to be alive!
Why boxed water? Not selling water but serving a cause in addition to creating a change and a lifestyle the health and sustainability benefits.
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Vision Create a cultural and social shift in the type of packaged water purchased
Mission Producing environmentally friendly packaging solutions for everyday products to contribute in the Eco system’s healing while providing post-use solutions for the consumed products.
Values - Committed - Reliable - Renewable - Sustainable
- Available - Recyclable - Quality
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BRAND ESSENCE
Focus & Commitment By focusing on building alternative solutions with an aligned operational team, we set a strong and a scalable foundation needed for hyper-growth in the environmental lifestyle that also aligns with the goals of vision 2030 We strive to protect our environment and be a part of the change from which our slogan is born
“Small Act, Big Impact”
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Identity It’s water falls under the mother company of it’s better. It illustrates what is better for the environment and the society from a lifestyle perspective and pushes towards healthier choices.
“
WE ARE YOUNG, COLORFUL, TRENDY, ECO-FRIENDLY, AVAILABLE AND ENTHUSIASTIC
”
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Goals
Value Creation
Brand Responsibility
Lifestyle Shift
Awareness
Engagement
Objectives
Growth
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OUR PRODUCT
Why it’s Water? It’s Water supports the kingdom’s visions for a more sustainable, energy efficient and Eco-friendly society by the year 2030. Considering vision 2030 and the direction of the public towards environmentally conscious decision-making, It’s Water seeks to upgrade the most essential consumed product in terms of the following:
it’s Local
it’s Renewable
it’s Responsible
it’s Progressive
A Saudi-born company
About 75% of the carton
Ships flat to production
Supports the 2030 Vision
with 100% localized
package is made from
facility and stacks more
and the transition to
production, packaging,
trees, a renewable
efficiently, requiring less
environmentally aware
and manufacturing.
resource.
fuel to ship.
decision making
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Nutritional Facts
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SUSTAINABILITY & IMPACT
Impact Social
Operational
Environmental
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Social Impact The society It’s water aims to create a social impact which we are already seeing the results of by creating and teaching the importance of the connection to nature to society and at it’s water the look and feel are essential to the connection.
it’s Water family The social sustainability in it’s water also maintains employees comfort, working hours, staff care in provided outfits and considered living conditions.
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Operational Impact At it’s water operational and logistics sustainability is a priority. We have created and continue to improve a full operational cycle that maintains excellence, sustainability, and durability starting from the order placing methods through our E-commerce and direct sales an internal systems is in place to arrange orders and schedules to ensure delivery and distribution efficiency, customer experience and employees shifts.
The purpose is to reduce general logistics, footprint and emissions, we have three main warehouses located in Dammam, Riyadh, and Jeddah. With an arranged schedule based on the order and the required quantity the distribution is then planned and accordingly the budget is to TBD based on the quantity requested.
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Environmental Impact OUR STRATEGY
Delivery food safety
Lead the sustainability transformation
Integrate & optimize customer operations
Innovate for customer growth
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Packaging LOW PLASTIC CONTENT Only 7.0 g of fossil plastic The 42% fossil plastics in the package is the lowest in the water category Saves 873 fossil plastic tonnes/year 72% less plastics vs. a typical bottle in the category
LOW CARBON FOOTPRINT This pack’s plant based content contributes to a low carbon circular economy 53% less CO vs. a typical plastic bottle in category
HIGH PLANT BASED SHARE & CERTIFICATIONS 53% plant based material By purchasing FSC ™ certified carton you help care for the world’s forests for future generations
RECYCLABLE Recyclable as part of the carton fraction Easy to flatten after use, taking up less space. and making recycling easier. Recycling is a simple process using only water; Blending packages & water the paper and plastic layers separate into two fractions, each can be recycled into new products.
EFFICIENT LOGISTICS Transported flat, efficient shape when filled and flat again when the final consumer is finished
Recycled materials can be used to produce paper tissues, secondary packaging, tiles or furniture.
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SUSTAINABILITY FACTS
RECYCLABILITY “ The paper or plastics and aluminium – in our cartons can be blended with other polymers and/or turned into new products, such as roofing sheets, crates, carton boxes and more.”
RENEWABILITY “ Fully Renewable plant-based carton packaging, made from responsibly managed forests and other controlled sources. At least
67% of the package is made of paper board, a renewable material, the only part of a can or glass jar that is renewable is the label – or 1g to 2g out of 150g of packaging.
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CO2 EMISSIONS AND ENERGY USE - FIVE TIMES
reduction of CO2 emissions than steel cans and glass jars.
-
less carbon footprint and lower impact to -
Climate change By can
19% compared to a steel
- 80% lower global warming versus a can -
Five times lower CO2 emissions than steel cans and glass jars over its lifetime in the process of making our packging the energy used is two-thirds less energy making it about
40% of the energy of steel cans and glass jars, from manufacturing to distribution to waste management.
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info@itswater.co
itswater.co
+966 54 616 1795
itswater.co
THANK YOU!