2024
OPERATIONAL PLAN
STRATEGIC PROPERTIES Northern NSW Football exists to inspire and unite everyone in northern NSW to reach their potential in football. Our vision is to empower everyone in northern NSW to be part of a thriving football community. STRATEGIC PILLARS
ENJOYABLE FOOTBALL EXPERIENCE
STRATEGIC OBJECTIVES
Offer the best experience across all levels of football for everyone involved to grow the game.
TALENT DEVELOPMENT FOR ALL
CHAMPIONS IN EXCELLENCE
Facilitate every participant to reach their full potential through accessible participation and robust identification and development programs.
SHOWCASE OUR GAME
Set the benchmark for excellence in sports through effective governance, beneficial partnerships and sustainable practices.
Be the sport of choice through the display and promotion of high-quality football from grassroots to elite.
PROPERTIES •
Establish a football environment that encourages and drives female participation
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Develop and deliver relevant football products that meet the market’s demand
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Minimise barriers to participation to ensure an accessible and inclusive football ecosystem
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Cultivate a respectful and positive football experience
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Support clubs and enhance facilities to increase capacity of the game
Integrity Innovation Respect Inclusivity Ambition Transparency
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Provide clear and comprehensive talent pathways for all participants
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Promote development and provide support for non-playing roles (coaches, match officials, volunteers and administrators)
•
Enhance the identification and development of elite talent
•
Ensure a tailored approach to talent identification and development in regional areas
•
Collectively align on and understand the roles and responsibilities across the NNSWF ecosystem
•
Lead football advocacy on behalf of the NNSWF community
•
Improve financial and environmental sustainability across the football ecosystem
•
Position football as an industry of choice to attract and retain the best talent
•
Elevate the status and visibility of NNSWF competitions and tournaments across all levels
•
Leverage the stories of the game to promote and grow football
•
Create an environment that enables the transition of participants to fans and fans to participants
2024
STRATEGIC ACTIVITIES
STRATEGIC ACTIVITIES
ENJOYABLE FOOTBALL EXPERIENCE STRATEGIC OBJECTIVES
OFFER THE BEST EXPERIENCE ACROSS ALL LEVELS OF FOOTBALL FOR EVERYONE INVOLVED TO GROW THE GAME
STRATEGIC PROPERTIES
Establish a football environment that encourages and drives female participation
Develop and deliver relevant football products that meet the market’s demand
Minimise barriers to participation to ensure an accessible and inclusive football ecosystem.
Cultivate a respectful and positive football experience.
Support clubs and enhance facilities to increase capacity of the game
2024 GOALS
21,000 registered female participants
20,000 participants registered in non-traditional formats
77,500 registered players within northern NSW
60 per cent annual retention rate of match officials
A player retention rate of 73 per cent
VALUES
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Invest in fit for purpose, female focused football programs and events
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Establish recommended standards for female facilities
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Identify target locations to establish female-specific introductory programs
Integrity Innovation Respect Inclusivity Ambition Transparency
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Establish the NNSWF Women & Girls Reference Group
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Deliver the Female Club Ambassador program
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Identify areas of opportunity to establish or grow MiniRoos for Girls leagues.
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Deliver NNSWF Female Football Week
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Undertake a product review to understand the strengths and gaps of current programs and services
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Review the cost of participation and identify opportunities to reduce it
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Deliver the NNSWF Mental Health Awareness program in conjunction with Talk 2 Me Bro Deliver AWD inclusion gala days in conjunction with the NSW government
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Expand NNSWF’s Walking Football program.
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Establish sanctioned futsal opportunities across northern NSW
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Develop and modify football programs in accordance with market demands
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Provide modified or introductory football programs in target areas.
Explore potential incentives to attract and retain volunteers
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Deliver a series of club and school MiniRoos gala days
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Deliver the NNSWF Multicultural MiniRoos program in partnership with Football Australia.
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Develop and implement a statewide zero tolerance position to address abusive and antisocial behaviour. Establish a suite of strong disciplinary actions in response to match official abuse Amplify the NSW government Shoosh for Kids campaign through the northern NSW football family Enforce consistent disciplinary processes and sanctions across NNSWF. Develop and implement education programs for participants and spectators about respecting the game. Develop and deliver a state volunteer, coach and referee Child Safe inductions
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Update NNSWF’s local infrastructure strategies and present to relevant LGAs throughout northern NSW Continue to update the facilities contact data base with key council, state and federal government contact information. Expand the roll out of Football Australia’s Club Changer program. Continue to update the NNSWF Facility Audit. Provide education opportunities for member clubs to enhance their grant writing and assist them to unlock facilities funding. Deliver the annual participant satisfaction survey. Develop and deliver MPIO and Child Safe education and resources for clubs.
STRATEGIC ACTIVITIES
TALENT DEVELOPMENT FOR ALL STRATEGIC OBJECTIVES
FACILITATE EVERY PARTICIPANT IN REACHING THEIR FULL POTENTIAL THROUGH ACCESSIBLE PARTICIPATION & ROBUST IDENTIFICATION & DEVELOPMENT PROGRAMS
STRATEGIC PROPERTIES
Provide clear and comprehensive talent pathways for all participants.
Promote development and provide support for non-playing roles. 1.
650 players that access NNSWF’s Talented Player Programs
2024 GOALS
VALUES Integrity Innovation
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Develop and promote an interactive app that outlines the TPP and guides players and coaches on opportunities to develop and progress
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Clearly outline and communicate NNSWF pathways from grassroots to elite for all participants.
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Work with the Women & Girls Premier Competition Structure Advisory Group to review and develop enhanced premier competitions and TPP’s for women and girls.
Respect Inclusivity
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Ambition •
Transparency
2.
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Establish competitive inter-state opportunities for NNSWF teams (boys & girls)
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Identify opportunities to form strategic partnerships with external organisations to develop elite talent.
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Establish competitive international opportunities for NNSWF teams (boys & girls)
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550 coaches that engage in development & education provided by NNSWF 1,000 referees that engage in development and education provided by NNSWF Deliver a series of online and face-to-face education and professional development sessions for registered volunteers. Provide clubs with education and training for the new National Registration System Deliver metro and regional coach conferences. Deliver advanced and community education courses in regional and metro areas of northern NSW. Provide opportunities for coaches and referees to experience international and interstate tournaments and events. Provide accessible and consistent coach and referee development resources and content. Showcase the opportunities and significance of non-playing roles to attract and recruit talent Establish a calendar of development workshops to assist regional and metro coaches and referees.
1. 2.
Enhance the identification and development of elite talent.
Ensure a tailored approach to talent identification and development in regional areas.
15 individuals developed within northern NSW who are selected for national teams 90 per cent of Jets Academy players who are developed within northern NSW
450 regional players engaged in NNSWF Talented Player Pathway Programs
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Formalise a measurable talent identification approach across northern NSW.
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Collaborate with member zones and Newcastle Jets to identify and develop a talent network across the region.
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Deliver talented development matches in partnership with A-League academies.
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Enhance delivery of TSP to turbo charge the development of our best players.
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Prepare NNSWF teams to compete at National Youth Championships and National Training Challenge
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Deploy a bespoke technical support program for premier clubs through the network of part-time technical advisors.
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Benchmark metro and regional development programs to ensure equal opportunities and quality of delivery.
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Deliver talented development matches throughout regional northern NSW.
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Support FFNC to deliver a club-based SAP program.
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Establish the Junior Development Training Program (9-12) throughout regional northern NSW.
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Employ a Regional Talent Development Officer.
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Provide competitive interstate opportunities specifically for regional northern NSW teams.
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Deliver TSP gala days in regional areas
STRATEGIC ACTIVITIES
CHAMPIONS IN EXCELLENCE STRATEGIC OBJECTIVES
SET THE BENCHMARK FOR EXCELLENCE IN SPORTS THROUGH EFFECTIVE GOVERNANCE, BENEFICIAL PARTNERSHIPS AND SUSTAINABLE PRACTICES.
STRATEGIC PROPERTIES
Collectively align on and understand the roles and responsibilities across the NNSWF ecosystem.
Lead football advocacy on behalf of the northern NSW football community
2024 GOALS
Achieve a quarterly member zone satisfaction rating of three stars or better
$500,000 of external funding secured by NNSWF
VALUES
•
Provide member zones with education and training for the new National Registration System
Integrity
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Deliver the new member zone website platform project
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Re-align the organisational structure of NNSWF to the new strategic pillars and priorities.
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Establish a whole of football organisation chart
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Provide member zones with a clear outline of NNSWF income and expenditure aligned to the strategic pillars.
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Provide member zones with MPIO and Child Safe training
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Ambition
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Transparency
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Innovation Respect Inclusivity
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Develop a government relations strategy that includes a formal list of priorities to collectively pitch to government and other external parties. Identify organisations and government departments that can benefit or align with NNSWF’s strategy.
Improve financial and environmental sustainability across the football ecosystem.
1.
Positive Actual v Budget YTD variance %
2.
10 green initiatives implemented that will reduce NNSWF’s carbon footprint
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Work with interested member zones to benchmark financial performance to assist in identifying areas of improvement.
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Educate and support clubs in refining operating models and achieving financial sustainability.
Position football as an industry of choice to attract and retain the best talent.
90 per cent annual staff retention rate across NNSWF’s business
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Invest in staff professional development aligned to each staff development plan.
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Deliver quarterly staff team building activities.
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Establish annual staff performance reviews.
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Re-establish the internal Sustainability Working Group
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Replace at least one pool car with an electric vehicle
Establish a quarterly staff well-being and connectedness check-in process
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Consider initiatives to reduce waste and single use packaging at NNSWF facilities and events.
Establish a series of NNSWF staff profiles for communication through social media channels.
Assist interested member zones with a constitutional review.
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Establish an internal structure to ensure clarity of purpose for all staff.
Create an organisation chart of NNSWF, member zones and standing committees with roles and responsibilities agreed through consultations
Establish a policy where flights for NNSWF’s staff and directors are offsetting carbon emissions
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Deliver internal MPIO and Child Safe training for NNSWF and member zone staff.
Facilitate regular working groups to foster ongoing collaboration on key function areas.
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Engage a grants writing consultant to assist member zones and clubs with applications for prioritised facility projects.
Build priority for sustainable, ethical, environmentally responsible organisations into NNSWF’s procurement policy
STRATEGIC ACTIVITIES
SHOWCASE OUR GAME STRATEGIC OBJECTIVES
BE THE SPORT OF CHOICE THROUGH THE DISPLAY AND PROMOTION OF HIGH-QUALITY FOOTBALL FROM GRASSROOTS TO ELITE.
STRATEGIC PROPERTIES
Elevate the status and visibility of NNSWF competitions and tournaments across all levels
Leverage the stories of the game to promote and grow football
Create an environment that enables the transition of participants to fans and fans to participants
2024 GOALS
1. 120,000 cumulative total NPL match attendance 2. 750,000 cumulative total NPL online viewership
1,000 positive print and social media articles relating to NNSWF
30 per cent of registered players that identify as football fanatics
VALUES •
Deliver the NNSWF Community State Championships and Champions of Champions tournaments.
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Highlight the success of high-achieving individuals and teams at the state and national level.
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Enhance the ‘non-football’ proposition at NPL /community matches to encourage greater attendance.
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Partner and leverage sponsors and media outlets to expand the game’s coverage and reach.
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Innovation
Work with BarTV to improve the viewer experience for NPL NNSW competition matches.
Promote Newcastle Jets home matches through NNSWF web and social media networks
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Position and ‘hero’ the NPL Men’s and Women’s as the leading competitions in northern NSW.
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Create hype and targeted communications campaigns around promotions/relegations
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Work with Newcastle Jets to provide money can’t buy opportunities for the northern NSW football family
Respect
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Provide premier clubs with a tool to track and report senior match day attendance.
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Communicate participation opportunities directly to Newcastle Jets membership
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Promote and communicate special rounds.
Partner with the Newcastle Jets on data sharing to support targeted communications and marketing to members and registered participants
Partner with the local community and businesses to transform NPL matches into ‘events’ that are more than just football.
Deliver the NNSWF Local Champions Awards program
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Use and grow social media channels to reach audiences and tell football stories in our region including Facebook, Instagram, X, LinkedIn and TikTok.
Establish a participant and fan strategy that leverages customer data to attract, retain and better engage participants and fans.
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Deliver a comprehensive recruitment and retention campaign aimed at growing the game and retaining existing participants.
Leverage Newcastle Jets players to engage with and add value to community football match days through northern NSW.
Integrity
Inclusivity Ambition Transparency
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Organise and run NNSWF’s annual awards night, the Van Egmond-Jennings Awards.
2024
GOALS
2024 GOALS NORTHERN NSW FOOTBALL EXISTS TO INSPIRE AND UNITE EVERYONE IN NORTHERN NSW TO REACH THEIR POTENTIAL IN FOOTBALL. OUR VISION IS TO EMPOWER EVERYONE IN NORTHERN NSW TO BE PART OF A THRIVING FOOTBALL COMMUNITY. STRATEGIC PILLARS
ENJOYABLE FOOTBALL EXPERIENCE
STRATEGIC OBJECTIVES
Offer the best experience across all levels of football for everyone involved to grow the game
Facilitate every participant to reach their full potential through accessible participation and robust identification and development programs
Set the benchmark for excellence in sports through effective governance, beneficial partnerships and sustainable practices
Be the sport of choice through the display and promotion of high-quality football from grassroots to elite
BY THE END OF 2024 WE WILL HAVE:
BY THE END OF 2024 WE WILL HAVE:
BY THE END OF 2024 WE WILL HAVE:
BY THE END OF 2024 WE WILL HAVE:
VALUES
• 21,000 registered female Integrity Innovation Respect Inclusivity Ambition
participants
• 20,000 participants registered in modified formats
• 77,500 registered players within northern NSW
• 60 per cent retention rate of match officials
• A player retention rate of 73 per cent
Transparency
TALENT DEVELOPMENT FOR ALL
• 650 players that access NNSWF’s Talented Player Programs
• 550 coaches that engage in
development and education provided by NNSWF
CHAMPIONS IN EXCELLENCE
• Achieved a quarterly member zone satisfaction rating of three stars or better • $500,000 of external funding secured by NNSWF
SHOWCASE OUR GAME
• 120,000 cumulative total NPL match attendance • 750,000 cumulative total NPL online viewership
• 1000 referees that engage in
• Positive Actual v Budget YTD variance %
• 1,000 positive print and social media articles relating to NNSWF
• 15 individuals developed within
• 10 green initiatives implemented that will reduce NNSWF’s carbon footprint
• 30 per cent of registered players that identify as football fanatics
development and education provided by NNSWF northern NSW who are selected for national teams
• 90% per cent of Jets Academy
players who are developed within northern NSW
• 450 regional players engaged in NNSWF Talented Player Pathway Programs
• 90 per cent annual staff retention rate across NNSWF’s business
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