beauty from the inside and out
clean beauty. TAKING A CLOSER LOOK AT YOUR SKINCARE PRODUCTS Written by Natalie Holaday | Owner of Holaday & Co.
live in an age where consumers are becoming more We aware of what is in the foods we ingest and products we
apply to our body. Skin is the largest organ of the body and absorbs everything, so it’s important to understand what we are feeding our skin. While organic food has been a trend for many years, more recently beauty customers are being compelled to use products labeled natural and organic, which is understandable. Mankind has created enough harmful chemicals to scare us all. However, just because an ingredient is natural or organic doesn’t guarantee a benefit for your skin. Surprisingly enough, there are a lot of natural and organic ingredients that are actually detrimental to our skin’s overall health. In addition, there are many cosmetic companies selling products with ingredients that either aren’t legitimately natural or contain natural ingredients 26 may • june 2020
that can be problematic for skin. This can prove to be a challenge for the customer as well as a business owner. Even the most dedicated to “clean beauty” are at risk of being deceived. The beauty industry in the United States is one of the least regulated consumer categories. Europe has banned over 1,300+ cosmetic ingredients while the United States has only banned 30. It is legal in the U.S. for companies to use chemicals known to be harmful and/or ingredients that have never been evaluated for safety. The FDA doesn’t consider it misbranding for companies to label products as “natural,” even if they contain toxins like coal, tar, asbestos, and the list goes on. Because of this low standard for health and safety, the responsibility to filter out the “good” from the “bad” falls on the individual. Just because a product is or isn’t organic
