Twitter: Media A look at the quality of Twitter accounts within the Media sector in the North West
A publication of
Online Ventures Group :: an inbound digital marketing agency in the North West
Introduction Online Ventures Group has released numerous Data::North West reports in recent months. Through analysing social media algorithms, the Data Department at Online Ventures has compiled a varied and in-depth database with which is has been able to produce this Data::North West report into Media.
Many key indicators have been used when creating this report, such as engagement and quality of tweets. This has allowed Online Ventures to develop its own ranking system in order to bring you this report, which works as a recap for the industry to see how much has changed within it. Social media is a valuable resource within Media, as it allows companies to connect with consumers and clients on a personal level, whilst also increasing their brand recognition. With this in mind, it is recommended that all North West companies use social media to their advantage. Olivia Davies, Online Ventures
Online Ventures Group :: an inbound digital marketing agency in the North West
Research Techniques While developing this report, Online Ventures has analysed both on-site factors and social media attributes for every company that is included. Twitter has been the main focus for this report, as this social media platform is one of the most beneficial ones available. The Twitter API has been thoroughly analysed, through which Online Ventures has been able to develop calculations to provide a clear outlook for Media companies in North West that utilise Twitter. All data used in this report was correct at the time of writing. However, as with all statistical information, data can change over time and so may be slightly different if re-analysed. If you would like to find out more about the data Online Ventures has developed, please contact us to arrange a meeting.
Online Ventures Group :: an inbound digital marketing agency in the North West
Top Followed Twitter Accounts The most-followed Twitter accounts within the industry can show you how well these companies utilise social media. Online Ventures has re-analysed this information to display how much development has been made by the following companies: Name
Username
1
Capital FM
@CapitalOfficial
2
BBC Radio 5 live
@bbc5live
3
BBC Radio 6 Music
@BBC6Music
4
BBC Radio 4
@BBCRadio4
5
BBC World Service
@bbcworldservice
6
Classic FM
@ClassicFM
7
The Yorkshire Post
@yorkshirepost
8
BBC Radio 3
@BBCRadio3
9
BBC Asian Network
@bbcasiannetwork
10
BBC Radio Leeds
@BBCLeeds
11
96.3 Radio Aire
@radioaire
12
BBC Radio 4 Extra
@BBCRadio4Extra
13
Heart fm
@Heartfm
14
Leeds TV
@leedstelevision
15
North Leeds Life
@NorthLeedsLife
16
LS & LSi
@LeedsStudent
17
Mossley Hillbilly
@downsouthlpool
18
OPEN [Liverpool]
@OPEN_MAGAZINE
19
MADE in Leeds
@madeinleeds
20
Wetherby News
@Wetherby_News
21
LSTV
@LeedsStudentTV
22
LSMedia
@LSMediaUK
23
LSRadio
@LSRadioUK
24
Heat Radio
@heatradio
25
UKUS TV
@UKUSTV
26
HotelNewspapers
@KVHHotelNews
27
radioLIPA
@radioLIPA
28
Combat Club
@CombatClubRadio
29
FraggleRADIO
@FraggleRADIO
30
butterfunkradio
@butterfunkradio
Followers
Online Ventures Group :: an inbound digital marketing agency in the North West
Most Prolific Tweeters The more a company tweets, the more interaction with followers and other Twitter users they can achieve. The below table ranks the companies in this report by the number of tweets they have posted: Name
Username
1
BBC World Service
@bbcworldservice
2
Capital FM
@CapitalOfficial
3
BBC Radio 3
@BBCRadio3
4
The Yorkshire Post
@yorkshirepost
5
Classic FM
@ClassicFM
6
BBC Radio 5 live
@bbc5live
7
BBC Radio 6 Music
@BBC6Music
8
BBC Radio 4
@BBCRadio4
9
BBC Asian Network
@bbcasiannetwork
10
BBC Radio Leeds
@BBCLeeds
11
Leeds TV
@leedstelevision
12
96.3 Radio Aire
@radioaire
13
North Leeds Life
@NorthLeedsLife
14
LS & LSi
@LeedsStudent
15
BBC Radio 4 Extra
@BBCRadio4Extra
16
OPEN [Liverpool]
@OPEN_MAGAZINE
17
LSMedia
@LSMediaUK
18
LSRadio
@LSRadioUK
19
Mossley Hillbilly
@downsouthlpool
20
LSTV
@LeedsStudentTV
21
MADE in Leeds
@madeinleeds
22
FraggleRADIO
@FraggleRADIO
23
UKUS TV
@UKUSTV
24
Combat Club
@CombatClubRadio
25
Wetherby News
@Wetherby_News
26
HotelNewspapers
@KVHHotelNews
27
radioLIPA
@radioLIPA
28
butterfunkradio
@butterfunkradio
29
Heat Radio
@heatradio
30
Heart fm
@Heartfm
Tweets
Online Ventures Group :: an inbound digital marketing agency in the North West
Top Accounts by Hashtag Usage (#) Hashtags are one of Twitters defining features, as they can help to categorise tweets by keyword. Hashtags are vital to Twitter success, and the top accounts in this report are arranged by hashtag usage below: Name
Username
1
Leeds TV
@leedstelevision
2
The Yorkshire Post
@yorkshirepost
3
Heart fm
@Heartfm
4
Heat Radio
@heatradio
5
OPEN [Liverpool]
@OPEN_MAGAZINE
6
Wetherby News
@Wetherby_News
7
MADE in Leeds
@madeinleeds
8
BBC Radio 6 Music
@BBC6Music
9
BBC Asian Network
@bbcasiannetwork
10
Mossley Hillbilly
@downsouthlpool
11
LSRadio
@LSRadioUK
12
96.3 Radio Aire
@radioaire
13
Capital FM
@CapitalOfficial
14
BBC World Service
@bbcworldservice
15
LS & LSi
@LeedsStudent
16
BBC Radio Leeds
@BBCLeeds
17
North Leeds Life
@NorthLeedsLife
18
LSTV
@LeedsStudentTV
19
BBC Radio 3
@BBCRadio3
20
BBC Radio 5 live
@bbc5live
21
Classic FM
@ClassicFM
22
BBC Radio 4 Extra
@BBCRadio4Extra
23
Combat Club
@CombatClubRadio
24
BBC Radio 4
@BBCRadio4
25
radioLIPA
@radioLIPA
26
UKUS TV
@UKUSTV
27
LSMedia
@LSMediaUK
28
FraggleRADIO
@FraggleRADIO
29
butterfunkradio
@butterfunkradio
30
HotelNewspapers
@KVHHotelNews
Hashtag Usage
Online Ventures Group :: an inbound digital marketing agency in the North West
Top Accounts By URL Usage To become successful on Twitter, it is important that a company shares valuable content. This table ranks the accounts in this report by the number of links they have used in their posts: Name
Username
1
LS & LSi
@LeedsStudent
2
OPEN [Liverpool]
@OPEN_MAGAZINE
3
The Yorkshire Post
@yorkshirepost
4
BBC Radio 4
@BBCRadio4
5
Classic FM
@ClassicFM
6
Leeds TV
@leedstelevision
7
Wetherby News
@Wetherby_News
8
BBC Radio 4 Extra
@BBCRadio4Extra
9
96.3 Radio Aire
@radioaire
10
LSRadio
@LSRadioUK
11
BBC Radio 6 Music
@BBC6Music
12
North Leeds Life
@NorthLeedsLife
13
BBC World Service
@bbcworldservice
14
Heat Radio
@heatradio
15
Mossley Hillbilly
@downsouthlpool
16
BBC Asian Network
@bbcasiannetwork
17
MADE in Leeds
@madeinleeds
18
BBC Radio 3
@BBCRadio3
19
Combat Club
@CombatClubRadio
20
Heart fm
@Heartfm
21
radioLIPA
@radioLIPA
22
Capital FM
@CapitalOfficial
23
LSTV
@LeedsStudentTV
24
BBC Radio 5 live
@bbc5live
25
UKUS TV
@UKUSTV
26
BBC Radio Leeds
@BBCLeeds
27
LSMedia
@LSMediaUK
28
FraggleRADIO
@FraggleRADIO
29
butterfunkradio
@butterfunkradio
30
HotelNewspapers
@KVHHotelNews
URL Usage
Online Ventures Group :: an inbound digital marketing agency in the North West
Most Mentioned Twitter Accounts Interaction is key on Twitter, and being mentioned in tweets shows that followers and Twitter users are interested in the content that is being shared. The accounts in this report that are mentioned the most are ranked below: Name
Username
1
BBC Radio Leeds
@BBCLeeds
2
BBC Asian Network
@bbcasiannetwork
3
North Leeds Life
@NorthLeedsLife
4
Capital FM
@CapitalOfficial
5
BBC World Service
@bbcworldservice
6
Heart fm
@Heartfm
7
Wetherby News
@Wetherby_News
8
LSTV
@LeedsStudentTV
9
LSRadio
@LSRadioUK
10
BBC Radio 5 live
@bbc5live
11
Combat Club
@CombatClubRadio
12
BBC Radio 3
@BBCRadio3
13
Mossley Hillbilly
@downsouthlpool
14
Heat Radio
@heatradio
15
Classic FM
@ClassicFM
16
BBC Radio 4 Extra
@BBCRadio4Extra
17
BBC Radio 6 Music
@BBC6Music
18
BBC Radio 4
@BBCRadio4
19
The Yorkshire Post
@yorkshirepost
20
96.3 Radio Aire
@radioaire
21
LS & LSi
@LeedsStudent
22
OPEN [Liverpool]
@OPEN_MAGAZINE
23
MADE in Leeds
@madeinleeds
24
Leeds TV
@leedstelevision
25
radioLIPA
@radioLIPA
26
UKUS TV
@UKUSTV
27
LSMedia
@LSMediaUK
28
FraggleRADIO
@FraggleRADIO
29
butterfunkradio
@butterfunkradio
30
HotelNewspapers
@KVHHotelNews
Mentions
Online Ventures Group :: an inbound digital marketing agency in the North West
Top Accounts by Retweet Retweeting is a way of sharing content. The more retweets an account receives the more interaction it sees. The accounts with the highest level of retweets can be found below: Name
Username
1
Capital FM
@CapitalOfficial
2
OPEN [Liverpool]
@OPEN_MAGAZINE
3
BBC Radio 4
@BBCRadio4
4
BBC Asian Network
@bbcasiannetwork
5
BBC World Service
@bbcworldservice
6
North Leeds Life
@NorthLeedsLife
7
BBC Radio 5 live
@bbc5live
8
LSTV
@LeedsStudentTV
9
BBC Radio 6 Music
@BBC6Music
10
Classic FM
@ClassicFM
11
Heart fm
@Heartfm
12
LS & LSi
@LeedsStudent
13
BBC Radio Leeds
@BBCLeeds
14
Wetherby News
@Wetherby_News
15
LSRadio
@LSRadioUK
16
The Yorkshire Post
@yorkshirepost
17
BBC Radio 3
@BBCRadio3
18
Heat Radio
@heatradio
19
Mossley Hillbilly
@downsouthlpool
20
96.3 Radio Aire
@radioaire
21
BBC Radio 4 Extra
@BBCRadio4Extra
22
Combat Club
@CombatClubRadio
23
MADE in Leeds
@madeinleeds
24
Leeds TV
@leedstelevision
25
radioLIPA
@radioLIPA
26
UKUS TV
@UKUSTV
27
LSMedia
@LSMediaUK
28
FraggleRADIO
@FraggleRADIO
29
butterfunkradio
@butterfunkradio
30
HotelNewspapers
@KVHHotelNews
Retweets
Online Ventures Group :: an inbound digital marketing agency in the North West
Top Accounts by 'Favourited' Tweets Favouriting a post on Twitter is another way of showing appreciation for the tweet. The accounts shown in this report are organised by most retweets as follows: Name
Username
1
Heat Radio
@heatradio
2
Classic FM
@ClassicFM
3
LSTV
@LeedsStudentTV
4
Capital FM
@CapitalOfficial
5
BBC World Service
@bbcworldservice
6
Heart fm
@Heartfm
7
BBC Radio 3
@BBCRadio3
8
LSRadio
@LSRadioUK
9
Combat Club
@CombatClubRadio
10
BBC Asian Network
@bbcasiannetwork
11
MADE in Leeds
@madeinleeds
12
BBC Radio 4 Extra
@BBCRadio4Extra
13
Wetherby News
@Wetherby_News
14
OPEN [Liverpool]
@OPEN_MAGAZINE
15
BBC Radio 6 Music
@BBC6Music
16
Mossley Hillbilly
@downsouthlpool
17
BBC Radio 5 live
@bbc5live
18
96.3 Radio Aire
@radioaire
19
BBC Radio Leeds
@BBCLeeds
20
North Leeds Life
@NorthLeedsLife
21
LS & LSi
@LeedsStudent
22
The Yorkshire Post
@yorkshirepost
23
Leeds TV
@leedstelevision
24
radioLIPA
@radioLIPA
25
BBC Radio 4
@BBCRadio4
26
UKUS TV
@UKUSTV
27
LSMedia
@LSMediaUK
28
FraggleRADIO
@FraggleRADIO
29
butterfunkradio
@butterfunkradio
30
HotelNewspapers
@KVHHotelNews
Favourites
Online Ventures Group :: an inbound digital marketing agency in the North West
Top Twitter Accounts by Average Quality of Tweets The quality of a tweet can affect its success, so it is vital that every tweet is well-written. Online Ventures Group has used its own algorithm when compiling the below information, which ranks the overall quality of the tweets from the accounts in this report. This has been compiled regardless of any other associated data: Name
Username
1
OPEN [Liverpool]
@OPEN_MAGAZINE
2
BBC Radio 4
@BBCRadio4
3
BBC Asian Network
@bbcasiannetwork
4
BBC World Service
@bbcworldservice
5
Capital FM
@CapitalOfficial
6
North Leeds Life
@NorthLeedsLife
7
The Yorkshire Post
@yorkshirepost
8
BBC Radio 6 Music
@BBC6Music
9
Leeds TV
@leedstelevision
10
Classic FM
@ClassicFM
11
BBC Radio 5 live
@bbc5live
12
LS & LSi
@LeedsStudent
13
LSTV
@LeedsStudentTV
14
Wetherby News
@Wetherby_News
15
Heart fm
@Heartfm
16
LSRadio
@LSRadioUK
17
Heat Radio
@heatradio
18
96.3 Radio Aire
@radioaire
19
BBC Radio 4 Extra
@BBCRadio4Extra
20
Mossley Hillbilly
@downsouthlpool
21
BBC Radio 3
@BBCRadio3
22
MADE in Leeds
@madeinleeds
23
BBC Radio Leeds
@BBCLeeds
24
Combat Club
@CombatClubRadio
25
radioLIPA
@radioLIPA
26
FraggleRADIO
@FraggleRADIO
27
LSMedia
@LSMediaUK
28
butterfunkradio
@butterfunkradio
29
HotelNewspapers
@KVHHotelNews
30
UKUS TV
@UKUSTV
Quality
Online Ventures Group :: an inbound digital marketing agency in the North West
Does the quality of a post really affect retweets and favourited posts? Online Ventures has analysed the percentage of retweets the accounts in this report have received (x axis), as well as the number of favourites they have accrued (y axis), and have plotted this against the overall quality of the tweets. The bubble graph below shows this information, with the size of the bubble being determined by the quality of the tweet. In this instance, the larger the bubble the better.
This graph clearly shows that there is a connection between the quality of a tweet and how often it is retweeted and favourited, proving that well-written tweets see more interaction.
Online Ventures Group :: an inbound digital marketing agency in the North West
Top Twitter Accounts by Overall Score By collating all of the information in this report, Online Ventures Group is able to show which accounts in the industry achieved the highest overall scores. This is displayed below: Name
Username
1
BBC Radio 5 live
@bbc5live
2
BBC Radio 4
@BBCRadio4
3
BBC World Service
@bbcworldservice
4
BBC Radio 6 Music
@BBC6Music
5
Capital FM
@CapitalOfficial
6
Classic FM
@ClassicFM
7
BBC Radio 3
@BBCRadio3
8
The Yorkshire Post
@yorkshirepost
9
BBC Radio Leeds
@BBCLeeds
10
BBC Asian Network
@bbcasiannetwork
11
Leeds TV
@leedstelevision
12
BBC Radio 4 Extra
@BBCRadio4Extra
13
North Leeds Life
@NorthLeedsLife
14
96.3 Radio Aire
@radioaire
15
Heart fm
@Heartfm
16
LS & LSi
@LeedsStudent
17
Mossley Hillbilly
@downsouthlpool
18
OPEN [Liverpool]
@OPEN_MAGAZINE
19
MADE in Leeds
@madeinleeds
20
Wetherby News
@Wetherby_News
21
LSTV
@LeedsStudentTV
22
LSRadio
@LSRadioUK
23
Heat Radio
@heatradio
24
LSMedia
@LSMediaUK
25
Combat Club
@CombatClubRadio
26
UKUS TV
@UKUSTV
27
radioLIPA
@radioLIPA
28
HotelNewspapers
@KVHHotelNews
29
FraggleRADIO
@FraggleRADIO
30
butterfunkradio
@butterfunkradio
Overall Score
Online Ventures Group :: an inbound digital marketing agency in the North West
Summary Online Ventures has developed a number of key findings through the research carried out for this report. They include: - The account with the highest score is BBC Radio 5 live, which shows that their approach to Twitter is most successful. - The most popular account within this report is BBC Radio Leeds. This increased number of mentions means that they are more adept at engaging Twitter users. - OPEN [Liverpool] has the highest quality Twitter account. This has been achieved by sharing valuable and interesting content which their followers and other users on Twitter interact with. Online Ventures has not compiled this report with a sales message in mind and instead looks to showcase its data skills, alongside its search and marketing experience.
Online Ventures Group :: an inbound digital marketing agency in the North West
Want advice? We really like helping people, whether you are an individual or a business. If you have any questions about at all, please contact us: Phone: 0844 871 7291 Email: olivia.davies@onlineventuresgroup.co.uk Come and see us: 51 Lever Street, The Hive, Core B- 4th Floor, Manchester, M1 1FN