Twitter Media Stats

Twitter: Media A look at the quality of Twitter accounts within the Media sector in the North West

A publication of

Online Ventures Group :: an inbound digital marketing agency in the North West

Introduction Online Ventures Group has released numerous Data::North West reports in recent months.

Through analysing social media algorithms, the Data Department at Online Ventures has compiled a varied and in-­depth database with which is has been able to produce this Data::North West report into Media.

Many key indicators have been used when creating this report, such as engagement and quality of tweets. This has allowed Online Ventures to develop its own ranking system in order to bring you this report, which works as a recap for the industry to see how much has changed within it.

Social media is a valuable resource within Media, as it allows companies to connect with consumers and clients on a personal level, whilst also increasing their brand recognition. With this in mind, it is recommended that all North West companies use social media to their advantage.

Olivia Davies, Online Ventures

Online Ventures Group :: an inbound digital marketing agency in the North West

Research Techniques While developing this report, Online Ventures has analysed both on-­site factors and social media attributes for every company that is included. Twitter has been the main focus for this report, as this social media platform is one of the most beneficial ones available.

The Twitter API has been thoroughly analysed, through which Online Ventures has been able to develop calculations to provide a clear outlook for Media companies in North West that utilise Twitter.

All data used in this report was correct at the time of writing. However, as with all statistical information, data can change over time and so may be slightly different if re-­analysed.

If you would like to find out more about the data Online Ventures has developed, please contact us to arrange a meeting.

Online Ventures Group :: an inbound digital marketing agency in the North West

Top Followed Twitter Accounts The most-­followed Twitter accounts within the industry can show you how well these companies utilise social media. Online Ventures has re-­analysed this information to display how much development has been made by the following companies: Name

Username

1

Capital FM

@CapitalOfficial

2

BBC Radio 5 live

@bbc5live

3

BBC Radio 6 Music

@BBC6Music

4

BBC Radio 4

@BBCRadio4

5

BBC World Service

@bbcworldservice

6

Classic FM

@ClassicFM

7

The Yorkshire Post

@yorkshirepost

8

BBC Radio 3

@BBCRadio3

9

BBC Asian Network

@bbcasiannetwork

10

BBC Radio Leeds

@BBCLeeds

11

96.3 Radio Aire

@radioaire

12

BBC Radio 4 Extra

@BBCRadio4Extra

13

Heart fm

@Heartfm

14

Leeds TV

@leedstelevision

15

North Leeds Life

@NorthLeedsLife

16

LS & LSi

@LeedsStudent

17

Mossley Hillbilly

@downsouthlpool

18

OPEN [Liverpool]

@OPEN_MAGAZINE

19

MADE in Leeds

@madeinleeds

20

Wetherby News

@Wetherby_News

21

LSTV

@LeedsStudentTV

22

LSMedia

@LSMediaUK

23

LSRadio

@LSRadioUK

24

Heat Radio

@heatradio

25

UKUS TV

@UKUSTV

26

HotelNewspapers

@KVHHotelNews

27

radioLIPA

@radioLIPA

28

Combat Club

@CombatClubRadio

29

FraggleRADIO

@FraggleRADIO

30

butterfunkradio

@butterfunkradio

Followers

Online Ventures Group :: an inbound digital marketing agency in the North West

Most Prolific Tweeters The more a company tweets, the more interaction with followers and other Twitter users they can achieve. The below table ranks the companies in this report by the number of tweets they have posted: Name

Username

1

BBC World Service

@bbcworldservice

2

Capital FM

@CapitalOfficial

3

BBC Radio 3

@BBCRadio3

4

The Yorkshire Post

@yorkshirepost

5

Classic FM

@ClassicFM

6

BBC Radio 5 live

@bbc5live

7

BBC Radio 6 Music

@BBC6Music

8

BBC Radio 4

@BBCRadio4

9

BBC Asian Network

@bbcasiannetwork

10

BBC Radio Leeds

@BBCLeeds

11

Leeds TV

@leedstelevision

12

96.3 Radio Aire

@radioaire

13

North Leeds Life

@NorthLeedsLife

14

LS & LSi

@LeedsStudent

15

BBC Radio 4 Extra

@BBCRadio4Extra

16

OPEN [Liverpool]

@OPEN_MAGAZINE

17

LSMedia

@LSMediaUK

18

LSRadio

@LSRadioUK

19

Mossley Hillbilly

@downsouthlpool

20

LSTV

@LeedsStudentTV

21

MADE in Leeds

@madeinleeds

22

FraggleRADIO

@FraggleRADIO

23

UKUS TV

@UKUSTV

24

Combat Club

@CombatClubRadio

25

Wetherby News

@Wetherby_News

26

HotelNewspapers

@KVHHotelNews

27

radioLIPA

@radioLIPA

28

butterfunkradio

@butterfunkradio

29

Heat Radio

@heatradio

30

Heart fm

@Heartfm

Tweets

Online Ventures Group :: an inbound digital marketing agency in the North West

Top Accounts by Hashtag Usage (#) Hashtags are one of Twitters defining features, as they can help to categorise tweets by keyword.

Hashtags are vital to Twitter success, and the top accounts in this report are arranged by hashtag usage below: Name

Username

1

Leeds TV

@leedstelevision

2

The Yorkshire Post

@yorkshirepost

3

Heart fm

@Heartfm

4

Heat Radio

@heatradio

5

OPEN [Liverpool]

@OPEN_MAGAZINE

6

Wetherby News

@Wetherby_News

7

MADE in Leeds

@madeinleeds

8

BBC Radio 6 Music

@BBC6Music

9

BBC Asian Network

@bbcasiannetwork

10

Mossley Hillbilly

@downsouthlpool

11

LSRadio

@LSRadioUK

12

96.3 Radio Aire

@radioaire

13

Capital FM

@CapitalOfficial

14

BBC World Service

@bbcworldservice

15

LS & LSi

@LeedsStudent

16

BBC Radio Leeds

@BBCLeeds

17

North Leeds Life

@NorthLeedsLife

18

LSTV

@LeedsStudentTV

19

BBC Radio 3

@BBCRadio3

20

BBC Radio 5 live

@bbc5live

21

Classic FM

@ClassicFM

22

BBC Radio 4 Extra

@BBCRadio4Extra

23

Combat Club

@CombatClubRadio

24

BBC Radio 4

@BBCRadio4

25

radioLIPA

@radioLIPA

26

UKUS TV

@UKUSTV

27

LSMedia

@LSMediaUK

28

FraggleRADIO

@FraggleRADIO

29

butterfunkradio

@butterfunkradio

30

HotelNewspapers

@KVHHotelNews

Hashtag Usage

Online Ventures Group :: an inbound digital marketing agency in the North West

Top Accounts By URL Usage To become successful on Twitter, it is important that a company shares valuable content. This table ranks the accounts in this report by the number of links they have used in their posts: Name

Username

1

LS & LSi

@LeedsStudent

2

OPEN [Liverpool]

@OPEN_MAGAZINE

3

The Yorkshire Post

@yorkshirepost

4

BBC Radio 4

@BBCRadio4

5

Classic FM

@ClassicFM

6

Leeds TV

@leedstelevision

7

Wetherby News

@Wetherby_News

8

BBC Radio 4 Extra

@BBCRadio4Extra

9

96.3 Radio Aire

@radioaire

10

LSRadio

@LSRadioUK

11

BBC Radio 6 Music

@BBC6Music

12

North Leeds Life

@NorthLeedsLife

13

BBC World Service

@bbcworldservice

14

Heat Radio

@heatradio

15

Mossley Hillbilly

@downsouthlpool

16

BBC Asian Network

@bbcasiannetwork

17

MADE in Leeds

@madeinleeds

18

BBC Radio 3

@BBCRadio3

19

Combat Club

@CombatClubRadio

20

Heart fm

@Heartfm

21

radioLIPA

@radioLIPA

22

Capital FM

@CapitalOfficial

23

LSTV

@LeedsStudentTV

24

BBC Radio 5 live

@bbc5live

25

UKUS TV

@UKUSTV

26

BBC Radio Leeds

@BBCLeeds

27

LSMedia

@LSMediaUK

28

FraggleRADIO

@FraggleRADIO

29

butterfunkradio

@butterfunkradio

30

HotelNewspapers

@KVHHotelNews

URL Usage

Online Ventures Group :: an inbound digital marketing agency in the North West

Most Mentioned Twitter Accounts Interaction is key on Twitter, and being mentioned in tweets shows that followers and Twitter users are interested in the content that is being shared. The accounts in this report that are mentioned the most are ranked below: Name

Username

1

BBC Radio Leeds

@BBCLeeds

2

BBC Asian Network

@bbcasiannetwork

3

North Leeds Life

@NorthLeedsLife

4

Capital FM

@CapitalOfficial

5

BBC World Service

@bbcworldservice

6

Heart fm

@Heartfm

7

Wetherby News

@Wetherby_News

8

LSTV

@LeedsStudentTV

9

LSRadio

@LSRadioUK

10

BBC Radio 5 live

@bbc5live

11

Combat Club

@CombatClubRadio

12

BBC Radio 3

@BBCRadio3

13

Mossley Hillbilly

@downsouthlpool

14

Heat Radio

@heatradio

15

Classic FM

@ClassicFM

16

BBC Radio 4 Extra

@BBCRadio4Extra

17

BBC Radio 6 Music

@BBC6Music

18

BBC Radio 4

@BBCRadio4

19

The Yorkshire Post

@yorkshirepost

20

96.3 Radio Aire

@radioaire

21

LS & LSi

@LeedsStudent

22

OPEN [Liverpool]

@OPEN_MAGAZINE

23

MADE in Leeds

@madeinleeds

24

Leeds TV

@leedstelevision

25

radioLIPA

@radioLIPA

26

UKUS TV

@UKUSTV

27

LSMedia

@LSMediaUK

28

FraggleRADIO

@FraggleRADIO

29

butterfunkradio

@butterfunkradio

30

HotelNewspapers

@KVHHotelNews

Mentions

Online Ventures Group :: an inbound digital marketing agency in the North West

Top Accounts by Retweet Retweeting is a way of sharing content. The more retweets an account receives the more interaction it sees. The accounts with the highest level of retweets can be found below: Name

Username

1

Capital FM

@CapitalOfficial

2

OPEN [Liverpool]

@OPEN_MAGAZINE

3

BBC Radio 4

@BBCRadio4

4

BBC Asian Network

@bbcasiannetwork

5

BBC World Service

@bbcworldservice

6

North Leeds Life

@NorthLeedsLife

7

BBC Radio 5 live

@bbc5live

8

LSTV

@LeedsStudentTV

9

BBC Radio 6 Music

@BBC6Music

10

Classic FM

@ClassicFM

11

Heart fm

@Heartfm

12

LS & LSi

@LeedsStudent

13

BBC Radio Leeds

@BBCLeeds

14

Wetherby News

@Wetherby_News

15

LSRadio

@LSRadioUK

16

The Yorkshire Post

@yorkshirepost

17

BBC Radio 3

@BBCRadio3

18

Heat Radio

@heatradio

19

Mossley Hillbilly

@downsouthlpool

20

96.3 Radio Aire

@radioaire

21

BBC Radio 4 Extra

@BBCRadio4Extra

22

Combat Club

@CombatClubRadio

23

MADE in Leeds

@madeinleeds

24

Leeds TV

@leedstelevision

25

radioLIPA

@radioLIPA

26

UKUS TV

@UKUSTV

27

LSMedia

@LSMediaUK

28

FraggleRADIO

@FraggleRADIO

29

butterfunkradio

@butterfunkradio

30

HotelNewspapers

@KVHHotelNews

Retweets

Online Ventures Group :: an inbound digital marketing agency in the North West

Top Accounts by 'Favourited' Tweets Favouriting a post on Twitter is another way of showing appreciation for the tweet. The accounts shown in this report are organised by most retweets as follows: Name

Username

1

Heat Radio

@heatradio

2

Classic FM

@ClassicFM

3

LSTV

@LeedsStudentTV

4

Capital FM

@CapitalOfficial

5

BBC World Service

@bbcworldservice

6

Heart fm

@Heartfm

7

BBC Radio 3

@BBCRadio3

8

LSRadio

@LSRadioUK

9

Combat Club

@CombatClubRadio

10

BBC Asian Network

@bbcasiannetwork

11

MADE in Leeds

@madeinleeds

12

BBC Radio 4 Extra

@BBCRadio4Extra

13

Wetherby News

@Wetherby_News

14

OPEN [Liverpool]

@OPEN_MAGAZINE

15

BBC Radio 6 Music

@BBC6Music

16

Mossley Hillbilly

@downsouthlpool

17

BBC Radio 5 live

@bbc5live

18

96.3 Radio Aire

@radioaire

19

BBC Radio Leeds

@BBCLeeds

20

North Leeds Life

@NorthLeedsLife

21

LS & LSi

@LeedsStudent

22

The Yorkshire Post

@yorkshirepost

23

Leeds TV

@leedstelevision

24

radioLIPA

@radioLIPA

25

BBC Radio 4

@BBCRadio4

26

UKUS TV

@UKUSTV

27

LSMedia

@LSMediaUK

28

FraggleRADIO

@FraggleRADIO

29

butterfunkradio

@butterfunkradio

30

HotelNewspapers

@KVHHotelNews

Favourites

Online Ventures Group :: an inbound digital marketing agency in the North West

Top Twitter Accounts by Average Quality of Tweets The quality of a tweet can affect its success, so it is vital that every tweet is well-­written. Online Ventures Group has used its own algorithm when compiling the below information, which ranks the overall quality of the tweets from the accounts in this report. This has been compiled regardless of any other associated data: Name

Username

1

OPEN [Liverpool]

@OPEN_MAGAZINE

2

BBC Radio 4

@BBCRadio4

3

BBC Asian Network

@bbcasiannetwork

4

BBC World Service

@bbcworldservice

5

Capital FM

@CapitalOfficial

6

North Leeds Life

@NorthLeedsLife

7

The Yorkshire Post

@yorkshirepost

8

BBC Radio 6 Music

@BBC6Music

9

Leeds TV

@leedstelevision

10

Classic FM

@ClassicFM

11

BBC Radio 5 live

@bbc5live

12

LS & LSi

@LeedsStudent

13

LSTV

@LeedsStudentTV

14

Wetherby News

@Wetherby_News

15

Heart fm

@Heartfm

16

LSRadio

@LSRadioUK

17

Heat Radio

@heatradio

18

96.3 Radio Aire

@radioaire

19

BBC Radio 4 Extra

@BBCRadio4Extra

20

Mossley Hillbilly

@downsouthlpool

21

BBC Radio 3

@BBCRadio3

22

MADE in Leeds

@madeinleeds

23

BBC Radio Leeds

@BBCLeeds

24

Combat Club

@CombatClubRadio

25

radioLIPA

@radioLIPA

26

FraggleRADIO

@FraggleRADIO

27

LSMedia

@LSMediaUK

28

butterfunkradio

@butterfunkradio

29

HotelNewspapers

@KVHHotelNews

30

UKUS TV

@UKUSTV

Quality

Online Ventures Group :: an inbound digital marketing agency in the North West

Does the quality of a post really affect retweets and favourited posts?

Online Ventures has analysed the percentage of retweets the accounts in this report have received (x axis), as well as the number of favourites they have accrued (y axis), and have plotted this against the overall quality of the tweets.

The bubble graph below shows this information, with the size of the bubble being determined by the quality of the tweet. In this instance, the larger the bubble the better.

This graph clearly shows that there is a connection between the quality of a tweet and how often it is retweeted and favourited, proving that well-­written tweets see more interaction.

Online Ventures Group :: an inbound digital marketing agency in the North West

Top Twitter Accounts by Overall Score By collating all of the information in this report, Online Ventures Group is able to show which accounts in the industry achieved the highest overall scores. This is displayed below: Name

Username

1

BBC Radio 5 live

@bbc5live

2

BBC Radio 4

@BBCRadio4

3

BBC World Service

@bbcworldservice

4

BBC Radio 6 Music

@BBC6Music

5

Capital FM

@CapitalOfficial

6

Classic FM

@ClassicFM

7

BBC Radio 3

@BBCRadio3

8

The Yorkshire Post

@yorkshirepost

9

BBC Radio Leeds

@BBCLeeds

10

BBC Asian Network

@bbcasiannetwork

11

Leeds TV

@leedstelevision

12

BBC Radio 4 Extra

@BBCRadio4Extra

13

North Leeds Life

@NorthLeedsLife

14

96.3 Radio Aire

@radioaire

15

Heart fm

@Heartfm

16

LS & LSi

@LeedsStudent

17

Mossley Hillbilly

@downsouthlpool

18

OPEN [Liverpool]

@OPEN_MAGAZINE

19

MADE in Leeds

@madeinleeds

20

Wetherby News

@Wetherby_News

21

LSTV

@LeedsStudentTV

22

LSRadio

@LSRadioUK

23

Heat Radio

@heatradio

24

LSMedia

@LSMediaUK

25

Combat Club

@CombatClubRadio

26

UKUS TV

@UKUSTV

27

radioLIPA

@radioLIPA

28

HotelNewspapers

@KVHHotelNews

29

FraggleRADIO

@FraggleRADIO

30

butterfunkradio

@butterfunkradio

Overall Score

Online Ventures Group :: an inbound digital marketing agency in the North West

Summary Online Ventures has developed a number of key findings through the research carried out for this report. They include: -­ The account with the highest score is BBC Radio 5 live, which shows that their approach to Twitter is most successful.

-­ The most popular account within this report is BBC Radio Leeds. This increased number of mentions means that they are more adept at engaging Twitter users.

-­ OPEN [Liverpool] has the highest quality Twitter account. This has been achieved by sharing valuable and interesting content which their followers and other users on Twitter interact with.

Online Ventures has not compiled this report with a sales message in mind and instead looks to showcase its data skills, alongside its search and marketing experience.

Online Ventures Group :: an inbound digital marketing agency in the North West

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If you have any questions about at all, please contact us: Phone: 0844 871 7291 Email: olivia.davies@onlineventuresgroup.co.uk Come and see us: 51 Lever Street, The Hive, Core B-­ 4th Floor, Manchester, M1 1FN