Norton Way Corporate Magazine - August 2023

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AUG 2023 ISSUE 103

HONDA ELECTRIFIES ITS RANGE WITH HYBRID CARS

HONDA, A LEADING AUTOMOTIVE MANUFACTURER, IS MAKING WAVES IN THE INDUSTRY WITH ITS COMMITMENT TO ELECTRIFYING ITS RANGE OF VEHICLES.

HONDA NORTON WAY CORPORATE • ISSUE 101 • JUNE 2023

HONDA

HONDA ELECTRIFIES ITS RANGE WITH HYBRID CARS

With a focus on hybrid technology, Honda is driving towards a greener future while delivering exceptional performance and functionality. Read on to explore the latest developments from Honda, including the award-winning Honda Civic e:HEV and the new hybrid Honda ZR-V. We will also delve into the charging options for Honda hybrid cars.

Honda Civic e:HEV: Affordable Hybrid Car of the Year

The Honda Civic e:HEV has been making waves in the automotive world. This dynamic, self-charging, full hybrid hatchback has been named the Affordable Hybrid Car of the Year at the prestigious Auto Express New Car Awards 2023. Not only that, but it has also been commended in the Family Car of the Year category.

In its 11th generation, the Honda Civic e:HEV has evolved to deliver a blend of efficiency, comfort, and exceptional driving experience. This sporty hatchback boasts a new dynamic, electrified powertrain that showcases Honda's commitment to innovation and sustainability.

The Civic e:HEV features a range of impressive features, including a unique front bumper and grille, gloss black mirrors and window trim, and matte black wheels. Inside, you'll find a combination of fabric and synthetic leather interior trim, sports pedals, ambient LED lighting, and a hands-free power tailgate. With wireless charging and additional USB ports, the Civic e:HEV offers both convenience and cutting-edge technology.

To add to Hondas success at the Auto Express New Car Awards 2023 the Honda Civic Type R also continues to impress, being crowned Hot Hatch of the Year, solidifying its position as a leader in its class.

The New Honda ZR-V e:HEV is available Honda continues to push the boundaries the new Honda ZR-V which is now

The Honda ZR-V features sleek Its hybrid powertrain provides both for those looking to reduce their environmental performance.

Inside the ZR-V, you'll find a range convenience. From full leather seats and a panoramic sunroof, the ZR-V comes equipped with a premium 12-speaker information display, and an all-new experience. (Subject to trim levels)

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available for orders

boundaries of hybrid technology with the introduction of now available for orders is prices start from £39,495.00. sleek lines and a commanding presence on the road. both power and efficiency, making it an ideal choice environmental impact without compromising on range of premium features that enhance comfort and seats with perforated inserts to a heated steering wheel ZR-V exudes luxury. The flagship ZR-V model even 12-speaker BOSE sound system, a 10.2-inch multiall-new six-inch head-up display for an immersive driving

If you are interested in a new Honda ZR-V contact Norton Way Honda Today

How to Charge Your Honda Car at Home

Charging your Honda hybrid car at home is a convenient and cost-effective way to ensure that you always have enough power for your daily commute and adventures. While public charging points can provide fast charging speeds, having the ability to charge at home gives you the flexibility to top up your battery overnight or whenever it's most convenient for you.

To speed up the charging process at home, you can consider upgrading your charging point. Most installers offer a range of charge point speeds, allowing you to choose the one that best suits your needs. For example, if you currently have a 3.7kW charging point, you could upgrade to a 7kW or higher. However, it's important to check your vehicle's innate charging time, as some models have their charge rates artificially set to prolong battery life.

On average, the cost of installing a home EV charger range from £400 to £1,000, including the cost of the charger itself and the installation fees. However, it's important to note that this is just a general estimate, and the actual cost may be higher or lower based on your specific circumstances.

Conclusion

Honda's commitment to electrifying its range of vehicles is evident in the exceptional hybrid cars they offer. With Honda's range of hybrid cars and the convenience of home charging, you can embrace a greener future without compromising on performance or style. Experience the innovation and excitement of Honda's hybrid technology and join the movement towards a more sustainable automotive industry.

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MAZDA

MAZDA MX-30 E-SKYACTIV R-EV: A GROUND BREAKING STEP TOWARDS CARBON NEUTRALITY

As the automotive industry continues its shift towards sustainable mobility, Mazda Motor Corporation has taken a significant leap forward with the mass production of the European model of the MAZDA MX-30 e-SKYACTIV R-EV.

MAZDA MX-30 E-SKYACTIV R-EV: A GROUND BREAKING STEP TOWARDS CARBON NEUTRALITY

As the automotive industry continues its shift towards sustainable mobility, Mazda Motor Corporation has taken a significant leap forward with the mass production of the European model of the MAZDA MX-30 e-SKYACTIV R-EV. This marks Mazda's first mass-production rotary engine vehicle in 11 years, since the discontinuation of the Mazda RX-8 in 2012. With a focus on achieving carbon neutrality, Mazda's multi-solution approach is evident in the MX-30's unique plug-in hybrid design and environmentally-conscious materials.

A Pioneering Plug-In Hybrid Model

The MX-30 e-SKYACTIV R-EV is a trailblazing plug-in hybrid model that combines an 85 km battery electric driving range with a rotary engine that generates additional power to extend the driving distance. Mazda's dedication to reducing environmental impact is evident in the entire driving range being motor-powered. Introduced in 2020, the MX-30 is Mazda's first mass-production battery electric vehicle, expanding their product lineup to include both mild hybrid and plug-in hybrid models.

Innovative Design with Sustainable Materials

Mazda's commitment to sustainability goes beyond the MX-30's powertrain. The design process of the MX-30 incorporated environmentally-conscious materials, such as cork and fabrics made from recycled materials, to create a comfortable interior that showcases their natural appeal. By adopting these materials, Mazda aims to reduce their environmental footprint throughout the production process and contribute to a greener future.

Reducing Environmental Impact in the Production Process

Mazda's dedication to sustainability extends to their production process for the MX-30. Through a series of initiatives, Mazda has successfully reduced energy use and CO2 emissions, further minimizing their environmental impact.

Multi-tone Painting for Energy Efficiency

The MX-30's distinctive multi-tone paint design is

achieved through energy-saving initiatives in the painting process. Mazda has introduced a spray gun that precisely sprays areas where colours need to be applied separately, reducing paint loss. This precise control of the spray paint gun nozzle's distance from the body surface significantly reduces energy use compared to the multi-tone paint process on an ordinary line. Additionally, newly developed paints that harden at a lower temperature have been adopted, further reducing energy consumption. These efforts have resulted in a remarkable reduction in CO2 emissions, approximately 34% to 37% on an annual basis.

Solar Power System for Renewable Energy

Mazda's Hiroshima Plant has implemented a solar power system that went operational in July 2021. With an output of 1.1 MW, this system not only charges the MX-30 EV models produced at the plant but also powers the newly-mass produced e-SKYACTIV R-EV for shipment. Furthermore, the solar power system supplies electricity used throughout the entire plant, making a significant contribution to the adoption of renewable energy.

Mazda's Long-Term Vision for Carbon Neutrality

Mazda's efforts towards reducing their environmental impact in the MX-30 production process are part of a broader commitment to achieving carbon neutrality. By 2050, Mazda aims to make their entire supply chain carbon neutral, contributing to a future where coexistence with the planet is harmonious.

Conclusion

With the mass production of the MAZDA MX-30 e-SKYACTIV R-EV, Mazda has taken a significant step towards carbon neutrality. This plug-in hybrid model, combined with Mazda's dedication to incorporating sustainable materials and reducing environmental impact in the production process, showcases their commitment to a greener future. As Mazda continues its journey towards achieving carbon neutrality by 2050, their efforts serve as an inspiration for the automotive industry and a testament to their vision of coexistence with our beautiful plane

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NISSAN ELECTRIFIES LONDON’S COVENT GARDEN WITH 'FEEL ELECTRIC' FESTIVAL’

NISSAN NORTON WAY CORPORATE • ISSUE 103 • AUGUST 2023
ELECTRIC'

TO CELEBRATE THE FINALE OF THE FORMULA E SEASON, NISSAN ELECTRIFIES LONDON’S COVENT GARDEN WITH ‘FEEL ELECTRIC' FESTIVAL

Nissan is bringing a Formula E festival to London's bustling Covent Garden to mark its participation in the ABB FIA Formula E World Championship and the much anticipated seasonending races at London ExCeL. The area will be transformed by the Nissan "Feel Electric Festival" into a Japanese-themed park with a stunning display of cherry blossom trees and exciting events for the general public to enjoy, such as two Japanese Kabuki street plays.

From *10:30am Tuesday 25th until Sunday 30th July, Covent Garden’s East Piazza will open its doors to Nissan’s Feel Electric Festival and its Formula E lab. Step inside for an introduction into the world of Formula E from Nissan’s own race experts. Test your skills on one of the several race car simulators or compete in a head-to-head race using only the power of your brain. There’s also an opportunity to grab a photo with virtual images

of both Nissan Formula-E team drivers, Sacha Fenestraz and Norman Nato.

Outside in the stunning Cherry Blossom Garden and alongside one of the incredibly quick Nissan Formula E Gen3 race cars, will be the chance to sample complimentary Sakura (cherry blossom) themed Sushi. This Japanese inspired treat is served to guests in the chillout zone. Open to the public, these tables can either be booked in advance at https:// nissanfeelelectricfestival.co.uk/ or guests can take a chance and just turn up. On Friday and Saturday night from 8.45pm by the Formula E lab and open for all to see will be a spectacular demonstration of a Kabuki street performance, a theatrical form of Japanese music, dance, and mime with intricate and beautiful costumes.

NISSAN
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NISSAN TOWNSTAR STRETCHES THE COMPACT VAN CONCEPT TO SME OWNERS IN EUROPE WITH A LONGER WHEELBASE OPTION

Nissan introduces the all-new Nissan Townstar Van L2 (long wheelbase), an exceptional addition to its successful Light Commercial Vehicle (LCV) line-up in Europe.

The Nissan Townstar Van L2 redefines the idea of a small van to provide a new experience and versatility, with improved load space and length comparable to that of a mid-size van. The new model, which has all the cutting-edge characteristics of the well-liked Townstar Van but goes even farther to fulfil the changing needs of small and medium company (SME) owners, fleet firms and municipalities who need a flexible and effective transportation option.

The Nissan Townstar Van L2 boasts an increased length of 4910mm – close to that of a mid-sized van. This length allows for a wider side door of 831mm, ensuring customers can load one Euro pallet, and giving greater versatility in terms

of loading options to other competitors. This increased length, combined with its loading capabilities, set it apart from other small vans in the market. The cargo capacity is an impressive 4.3m³ representing a significant increase on the L1’s capacity of 3.3m³, while still matching the two Euro pallet capabilities and adding additional space. Moreover, the payload of the new model is up to 800kg, thanks to revised rear suspension, while the impressive maximum towing capacity of 1,500kg remains the same.

With its urban cycle range of up to 242 miles, the electric Townstar Van L2 delivers great benefits to city-based SMEs, while its total combined range is up to 171 miles.

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PEUGEOT UPDATES 208 AND E-208 WITH DESIGN, POWERTRAINS AND TECHNOLOGIES

PEUGEOT

WITH A NEW TECHNOLOGIES

PEUGEOT UPDATES 208

When it arrives later this year, the new PEUGEOT 208 will deliver:

AND

E-208 WITH A NEW DESIGN, POWERTRAINS AND TECHNOLOGIES

PEUGEOT has updated the 208 and E-208 with a new design, new powertrains and technologies across both fully electric and petrol variants. The 208 was the best-selling car in Europe in 2022, with the new updates ensuring it will remain a favourite with buyers. Orders for the new 208 and E-208 will open in October 2023.

• More Allure with an irresistible sporty look featuring a new, more modern, PEUGEOT light signature.

• More Emotion with an enhanced digital PEUGEOT i-Cockpit® that boosts driving pleasure.

• More Excellence with electrification in its DNA and a new E-208, offering a range of 248 miles (under approval), new HYBRID 100 and HYBRID 136 engines and the latest generation of PEUGEOT infotainment systems.

Allure: An eye-catching, athletic design

The new PEUGEOT front light signature, which was first displayed on the 9X8 Hypercar, the new 508 and 508 SW, and more recently on the new 2008, is now present on the new 208 and E-208 as well. A distinguishing feature of this trademark

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PEUGEOT

is the three long, vertical light claws, which are incorporated into the gloss black inserts on the bumper. The 208 now appears to be wider thanks to their relocation to the outside edge of the vehicle.

All new 208 versions have a completely redesigned front end that ushers the car into a new age of Peugeot design with the brand's new logo at its centrepiece. A changing body-color pattern on the grille has been extended into the bumper. The grille and body are now one piece rather than being divided into separate parts.

Rear light signature redesign

The new 208 horizontally arranges the brand's iconic rear light signature, which consists of three distinct red claws. They are made up of three stylish lines of LEDs that intersect the black strip across the boot lid, giving the car a dominating back view and giving the impression that it is wider. Reversing lights and indicators are also LEDs on GT models.

New wheel designs

A standout feature of the new 208 is the new alloy wheel designs inspired by the new 408. The new designs include 16-inch ‘NOMA’ diamond-cut two-tone wheels for ALLURE trim and 17-inch ‘YANAKA’ diamond-cut two-tone wheels with inserts for GT. All alloy wheels feature a new four-spoke centre cap, prominently featuring the PEUGEOT shield which also neatly conceals the wheel bolts.

Excellence: Electrification taken to the next level

Improved electric range

New E-208 models come with PEUGEOT’s new 115kW (156bhp) electric motor and 51kWh battery capable of up to 248 miles between charges (WLTP certification under approval).

A 7.4kW single-phase charger is supplied as standard on all E-208 models, while a three-phase 11kW charger is available as an option. A 20-80% charge is estimated to take less than 25 minutes when using a 100kW rapid charger, extending to 4hrs and 40 minutes when using a 7.4kW charger.

New hybrid powertrains: For the first time, the PEUGEOT 208 is offered with two new 48V hybrid powertrains that pair the most recent PureTech 100 bhp and 136 bhp petrol engines with an electric motor housed in the e-DSC6 dual-clutch, six-speed automatic transmission. This technology provides more torque at low revs and up to 15% less fuel usage thanks to a battery that recharges while you're driving. The new 208 HYBRID 100 and HYBRID 136 can operate in 100% zeroemission electric mode for more than 50% of the time while travelling in urban areas.

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FIRST GLIMPSE OF REFRESHED ŠKODA SCALA AND ŠKODA KAMIQ

SKODA
ŠKODA

First glimpse of refreshed Škoda Scala and Škoda Kamiq

Škoda Auto has released the first official exterior sketches previewing the refreshed versions of its Scala compact model and Kamiq city SUV. Both models have progressive design and technology enhancements as well as features from higher vehicle classes. The new Scala and Kamiq will be celebrating their digital world premieres on 1 August.

The Skoda Scala and the Skoda Kamiq are ready for an update after four years since the start of their initial manufacturing runs. Each model's distinctive features are brought to light by advancements in technology and exterior design, such as the dynamic appeal of the Scala and the rugged appearance of the Kamiq. Both now have new grilles, front and rear aprons, and headlights. The makeover is tastefully finished with new alloy wheels and tailboard branding in keeping with Skoda's revised CI.

Slimmed-down headlights and aprons with side wings for the Scala

The Scala’s slimmer headlights extend all the way to the grille, underscoring the car’s dynamic allure. The air intake in the new front apron is divided by additional side wings. Painted in the body colour, these are also found in the diffuser on the revised rear apron, which is flanked by crystalline elements. The tail lights now feature a new and more refined graphic design.

Enhanced SUV presence for the Kamiq

The upgraded Kamiq is now more visually appealing. The upper portion of the distinctive split headlights is now more prominent and thinner. The characteristic double slats in the Skoda grille's bigger, more vertical design form a U-shape at the bottom. The vehicle's width is highlighted in the front apron by a painted area below the grille and an air intake, which are joined vby a robust silver diffuser that offers underbody protection. The rear diffuser is made up of a broad upper piece in black and a tough lower section in silver. The split tail lights' updated L-shaped lighting design harmonises aesthetically with the reflectors' L-shaped design.

Crew Protect protection

Occupant Škoda’s more than has been safety buyers. is now Karoq, As 2022 show, safety released that there hour in 136,000 year1. Škoda’s introduced available and Enyaq the preserve with a to react As ensures levels of accident. proper various essential crash. from the do this. are automatically Assist, event of The Stability windows, panoramic entering

ŠKODA
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Protect Assist: Škoda's added layer of protection offers further reassurance to drivers

Occupant safety has been a cornerstone of Škoda’s approach to design and development for than 125 years. Over the decades, the brand been passionate about making advanced systems available and within reach of all car buyers. These include Crew Protect Assist, which available across Škoda’s Scala, Kamiq, Superb, Kodiaq and Enyaq ranges.

provisional UK road casualty figures for show, the need for intelligent, fast-acting systems is as important as ever. Figures released by the Department for Transport show there were 15 traffic collision casualties every Great Britain in 2022 with more than 136,000 road casualties over the course of the

Škoda’s Crew Protect Assist was first introduced in 2013 on the Octavia and is now available on Scala, Kamiq, Karoq, Kodiaq, Superb Enyaq ranges. The system, which was once preserve of premium and luxury cars, works vehicle’s radar and stability control systems react to an impending collision. its name implies, Crew Protect Assist ensures that vehicle occupants receive the highest of protection available in the case of an accident. Assuring that all occupants are in the positions to take advantage of the vehicle's various safety measures, such as airbags, is essential to lowering the chance of injury in a Crew Protect Assist responds to inputs the radar and stability systems of the car to this. The driver's and passenger's seatbelts automatically pre-tensioned by Crew Protect limiting any potential movement in the of an impact.

The system also engages with the Electronic Stability Control to partially close any open windows, leaving a 5cm gap, and fully close the panoramic sunroof to prevent foreign objects entering the vehicle and causing injuries.

CONTACT US TODAY FOR MORE INFORMATION

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‘EV9 ELECTRIC EXPERIENCE’: KIA EV9 GOES ON UK DEALER TOUR

KIA

‘EV9 ELECTRIC EXPERIENCE’: KIA EV9 GOES ON UK DEALER TOUR K

ia UK is set to roll out new nationwide ‘EV9 Electric Experience’ events to give customers the chhe events demonstrate Kia’s leadership in electrification and provide customers with the opportunity to learn more about the hotly anticipated EV9 seven-seat electric SUV and see it in the metal. Customers will also have the chance to explore the performance focused EV6 GT and the groundbreaking Niro EV.

The ‘EV9 Electric Experience’ events will be held across Kia’s 190 dealerships up and down the country, starting in the south east before heading north.ance to get hands-on for the first time with Kia’s latest electric model, the EV9. The EV9 will make its public and dynamic UK debut at the Goodwood Festival of Speed on 13-16 July 2023, before embarking on its tour of the UK. Two event teams will simultaneously work their way across the UK to host EV9 Electric Experience events. Citygate Kia Slough and JCB Kia Rainham will serve as the first dealers to host the tour starting on 20 July.

The ‘EV9 Electric Experience’ events run dealer-by-dealer until mid-November and are available to all members of the public who book a place via the website: www.kiaelectricexperience. co.uk Customers can see which dates their local dealerships will host the ‘EV9 Electric Experience’ using the dedicated website and searching by post code. If the closest event has reached maximum capacity, other dealers in the area will be available to choose. The EV9 is a seven-seat electric SUV available in three grades, ‘Air’, ‘GTLine’ and ‘GT-Line S’, a six-seat variant is also exclusively available for the range topping ‘GT-Line S’ grade. EV9 pre-orders are open now with prices starting from £64,995.

For the 'Air' model, the EV9 is driven by

a single motor with rear-wheel drive, while the 'GT-Line' and 'GT-Line S' models are powered by a dual motor all-wheel drive system. A sizable 99.8kWh fourth-generation lithium-ion battery is included with every grade of the EV9. The EV9 'Air', which has a rear-wheel drive system, has a range rating of up to 336 miles (WLTP combined), while the all-wheel drive EV9 'GT-Line' and EV9 'GT-Line S' models have a range rating of up to 308 miles. Every EV9 is capable of 800V charging, which can offer 10-80% charge in 24 minutes at the fastest 350kW ultra-fast charge stations, thanks to Kia's revolutionary E-GMP platform.

KIA EV9 MAKES EUROPEAN DYNAMIC DEBUT AT GOODWOOD FESTIVAL OF SPEED

On July 13 at the Goodwood Festival of Speed in Sussex, England, the much awaited Kia EV9 made its spectacular debut in Europe. The Kia EV9 has finally made its first dynamic appearance since its European static presentation in Frankfurt, Germany, in May, showcasing Kia's dedication to cutting-edge design and environmentally friendly transportation. More than 200,000 people attended the full-throttle, four-day summer extravaganza from July 13 to July 16, with millions watching the global broadcast.

The EV9, Kia’s brand-new all-electric flagship SUV, was on dynamic display at the prestigious hillclimb event. The car was driven up the 1.86-kilometre hill several times throughout the weekend by pro driver Jade Paveley. Between drives, the EV9 was on display in the ‘First Glance Paddock’. Kia also exhibited an EV9 vehicle at the event’s ‘Electric Avenue’ area, where visitors were able to explore the flagship SUV for themselves. Kia experts were available to provide in-depth insights into the new model.

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MG REVIVES XPOWER BRAND FOR FASTER MG4

MG

MG revives XPower brand for fasterMG4

MG is introducing a new rangetopping version of the MG4 with more power, improved handling and sportier styling.

The brand has revived the XPower name, which was created by MG Rover, in 2001, for its motorsport subsidiary.

The MG4 XPower is currently available for order and is priced starting at £36,495. It has a dual motor powertrain that produces 435PS and up to 600Nm of torque. The car can accelerate from 0 to 62 mph in 3.8 seconds thanks to it.

The vehicle has a combined maximum range of 239 miles when using a 64kWh battery. It is equipped with a 7kW AC onboard charger, allowing for a five-hour charge from empty to full. It can also be charged using a DC quick charger at speeds of up to 140 watt, enabling it to run from 10% to 80% in 35 minutes at a compatible charger.

Subtle styling changes include orange ‘XPower’ brake callipers, a two-tone black roof, 18-inch alloy wheels and polished trim accents, alongside a new Racing Green colour option. As well as offering impressive straight-line performance, the enhanced drivetrain features technological upgrades to effectively distribute power and maximise driver engagement while cornering.

For the first time on an MG, a brand-new Dynamic Cornering Control System will be offered. It includes a locking electronic differential and Intelligent Motor Control to enable torque vectoring between all four wheels, resulting in maximum traction and exceptional composure in a variety of driving circumstances.

Additionally, a number of suspension improvements have been finished, including new spring and damper tuning, firmer anti-roll bars, and quicker steering. When compared to the MG4, the overall suspension stiffness has improved by up to 25%.

MG’s engineering team has also recalibrated the regenerative braking software to allow one pedal driving in suitable situations.

Guy Pigounakis, commercial director at MG Motor UK, said: “We’re confident the MG4 XPower will shake-up the market like the MG4 SE and Trophy, showing that a compact EV can be affordable, practical and a terrific drive.”

“We expect it will appeal to customers looking for a pure performance offering which is the antithesis of the traditionally ‘loud’ high performance hatchback. The XPower also retains the generous technology and equipment levels, as well as practical hatchback features, of the awardwinning MG4 range.”

MG
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17 LUCKY OWNERS PICK

HONDA CBR1000RR-R

MCGUINNESS 100TH START

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FIREBLADE SP JOHN START TT REPLICA

CBR1000RR-R
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PICK UP THEIR NEW

17 Lucky Owners Pick Up Their New Honda CBR1000RR-R

Fireblade SP John McGuinness 100th Start TT Replica

Wednesday, 12th July was a special day for some very lucky people. 17 new owners of the Limited Edition CBR1000RR-R Fireblade SP John McGuinness 100th Start Replica attended the Honda Racing Centre in Louth to pick up their new bike – from the man himself.

The limited-edition JMG 100th start Fireblade SP, which was unveiled at Motorcycle Live last year, was almost immediately sold out. Each new owner then received their very own JMG 100th start Fireblade SP, complete with a brand-new JMG signature buried away, following a tour of Honda's racing headquarters, some photo opportunities, and the opportunity to speak with a true TT icon. A tour of the spectacular Honda Racing facilities was also included in the day.

McGuinness has a long history with Honda at the TT with 80 starts out of a total 108. His first lap in the 130mph plus bracket was in 2007, with his best ever lap of 132.7mph recorded in 2015. During the 2023 TT his fastest lap was 131.183mph, during the last lap of the Senior. And one detail to note; out of a total 1433.74 miles covered over the 2023 event, 430 were at full throttle… still super-fast, after all these years.

John McGuinness MBE really enjoyed his day out in Louth:

“I’ve come away buzzing. The bike looks mega but what means even more to me are the people I’ve met today. Like I said from the start the Fireblade has meant a lot to me and the TT over the last 30 years. But what I’ve been reminded

about is that the TT is more than racing bikes. It’s the fans that come from all over, that make it the unique event it is. What a great feeling, to shake hands with the new owners of my 100th start Fireblade SP, hand over the keys and see something so special – to me, and them – roll out the race shop door. Awesome!”

THE NEW OWNERS

Nicholas Taylor (number 2/30)

It’s been a day I’ve been looking forward to for some time. I own a few Fireblades and when this was launched at Motorcycle Live last year, I jumped straight in and paid my deposit hoping that I might be one of the lucky few to be picked. When I was told in December/January time that I’d be receiving number 2, I was absolutely delighted. I’m a big fan of John and enjoyed watching him at the TT and for him to be here whilst picking up this special Fireblade has simply made the day fantastic!

Rob Haywood (number 23/30)

Quite simply, I’m a massive Honda fan and had pretty much most of the Fireblades since 1992. I’m also a big TT fan, marshalled there for many years and have watched John since his first TT in 1996. As soon as the bike was launched, I had to have one. I specifically asked for number 23 which matches his current number of TT wins and to have him here, sign the bike and talk about his career and been absolutely awesome, what a day!

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Norton Way Corporate Department Unit 1 Arlesey Business Park, Mill Lane, Arlesey, Beds SG15 6RF Tel: 01462 754 700 www.nortonway.com CLICK HERE FOR ALL NORTON WAY DEALERSHIP DETAILS      

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