NORTON WAY CORPORATE • ISSUE 107 • DECEMBER 2023
MAZDA
THE MAZDA3: A 20-YEAR SUCCESS STORY In the highly competitive automotive industry, it takes innovation, style, and performance to stand out. For the past two decades, the Mazda3 has done just that. Since its debut at the 2003 Frankfurt Motor Show, this compact family hatchback has captured the hearts of drivers around the world. Combining affordability, driving pleasure, and superior build quality, the Mazda3 has become a mainstay in Mazda's lineup. In this article, we will take a journey through the history of the Mazda3, exploring its evolution, achievements, and its impact on Mazda's brand image.
Mazda's Skyactiv Technology platform and adopted the brand's Kodo design philosophy, known for its dynamic and sporty aesthetic. The Mazda3's exterior was a testament to its performance, with a longer wheelbase, shorter overhangs, and a striking appearance. Despite the absence of the MPS model in this generation, the Mazda3 continued to captivate drivers with its engaging driving experience and attention to detail. The introduction of Skyactiv G petrol and Skyactiv D diesel engines further enhanced its efficiency and performance.
A Resilient Spirit: The Fourth Generation
The fourth and current generation Mazda3 made a grand entrance at the 2018 Los Angeles Motor Show. Staying true to the stunning Mazda Kai concept car, this iteration took Mazda's Kodo design language to new heights. With its distinctive body panels, the Mazda3 exuded a sense of elegance and athleticism, rivaling even compact premium saloons. Under the hood, Mazda introduced its groundbreaking Skyactiv-X Spark Controlled Compression Ignition (SPCCI) petrol engine technology, complemented by the e-Skyactiv G engine and Mazda M Hybrid 24V mild-hybrid systems. The Mazda3's continued success is a testament to its timeless design, cutting-edge technology, and Mazda's commitment to delivering an exhilarating driving experience.
The First Generation: A Stylish Revelation
The Mazda3 made its grand entrance into the European market in 2003, succeeding the popular Mazda 323. Showcasing its future direction, Mazda unveiled the MX Sportif concept car at the Geneva Motor Show earlier that year. This concept, designed by Hideki Suzuki in collaboration with Mazda's design centers in California, Germany, and Japan, served as a strong indicator of the Mazda3's revolutionary design. When the production version was revealed at the Frankfurt Motor Show, it stayed true to the concept's bold style. With its hatchback and saloon body styles, the Mazda3 quickly gained recognition for its affordability, fun-to-drive nature, and exceptional build quality.
The Mazda Rotary Engine: A Legacy of Innovation
While the Mazda3 has been the face of Mazda's success in recent years, it is important to acknowledge the significant role of the Mazda rotary engine in shaping the brand's identity. Mazda has a rich history of developing rotary engines, which utilize the rotational movement of triangular rotors to generate power. The first vehicle to be equipped with a rotary engine was the Mazda Cosmo Sport, introduced in 1967. Since then, Mazda has continuously refined the performance, output, fuel economy, and durability of its rotary engines. In October 2023, Mazda proudly announced that the total production volume of rotary engine vehicles had surpassed two million units. This milestone is a testament to Mazda's dedication to the rotary engine and its enduring popularity among customers worldwide. Despite a temporary hiatus in production, Mazda recently resumed manufacturing rotary engine vehicles after an eleven-year gap, with the introduction of the Mazda MX-30 e-SKYACTIV R-EV. This electric vehicle showcases Mazda's commitment to innovation and sustainability, combining the iconic rotary engine technology with electrification.
A Growing Legacy: The Second Generation
Building on the success of its predecessor, the second-generation Mazda3 took the stage in 2008. Retaining the "C1" platform, this iteration boasted a completely new body and a more modern appearance. It also introduced the stop-start technology for improved fuel economy and lower emissions. Mazda's commitment to performance was evident in the return of the Mazda3 MPS hot hatch, equipped with a powerful 260ps 2.3-litre turbocharged MZR engine. The second-generation Mazda3 received updates throughout its lifespan, solidifying its position as a top contender in the compact car segment.
A Leap Forward: The Third Generation
In 2013, the Mazda3 entered its third generation, marking a significant leap forward in terms of technology and design. This iteration embraced 6
