NORTON WAY PEUGEOT FEBRUARY.2017 ISSUE.28
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NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
THE ALL-NEW PEUGEOT 3008 SUV 4 REASONS TO CHOOSE IT
The all-new Peugeot 3008 SUV has been unveiled as being stronger and more characteristic than ever. This distinct SUV combines robustness with elegance, exploring a unique sensory and technological world, while enjoying an enhanced driving experience.
1. INSPIRED STYLING
Fall in love with the powerful front of the all-new Peugeot 3008 SUV. Embedded with stylish chrome detail and full LED headlights adding to the sleek, feline look. Discover the car’s fluid and dynamic lines, further emphasised by a strong shoulder line running the length of this striking SUV. The sharp design continues at the rear, thanks to its Black Diamond roof and gloss black rear panel incorporating the Peugeot signature claw effect LED lighting.
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2. AN ENHANCED EXPERIENCE
Drivers have never before had such a beautiful space for all their adventures. With its spectacular new PEUGEOT i-Cockpit® - winner of the Technology Award at the What Car? Car of the Year Awards 2017 - the all-new Peugeot 3008 SUV invites you to discover a 100% digital universe. The 8.0” capacitive touch screen, configurable 12.3” headup digital display instrument panel, compact steering wheel featuring integrated controls and electronic automatic transmission control system are the perfect combination to enhance your driving experience.
NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
3. INNOVATIVE TECHNOLOGY
We should explore the world but also respect it using environmentally-efficient technologies. The lighter chassis, BlueHDi and award-winning PureTech petrol engines and EAT6 automatic gearbox mean the all-new Peugeot 3008 SUV is among the most efficient SUVs in its class.
4. EXPERIENCE THE 3008 FOR YOURSELF
Book your test drive today at Norton Way Peugeot. Experience this impressive vehicle for yourself and discover the host of benefits from driving a brand new 3008 SUV! Call our sales today to find out more. HERE FOR MORE CLICK INFORMATION
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VICTORY 2017! NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
New Peugeot 3008 scores victory in the 2017 Dakar Rally
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eugeot has emerged as the dominant force to be reckoned with in the Dakar Rally as the French team not only took overall victory in the famously gruelling event, but locked out the final podium with a 1-2-3 finish. The landmark one-two-three result takes Peugeot’s score on the famous crosscountry rally to six outright victories and is ideally timed to coincide with the launch of the all-new Peugeot 3008 SUV’s career across the world. Peugeot has emerged as the dominant force to be reckoned with in the Dakar Rally as the French team not only took overall victory in the famously gruelling event, but locked out the final podium with a 1-2-3 finish.
The landmark one-two-three result takes Peugeot’s score on the famous cross-country rally to six outright victories and is ideally timed to coincide with the launch of the all-new Peugeot 3008 SUV’s career across the world. Despite a hard-fought campaign by nine-time World Rally Champion Sebastien Loeb, it was ultimately his teammate Stephane “Mr. Dakar” Peterhansel who took top honours for the second year in a row.
A WORTHY SUCCESSOR
The Peugeot 3008 DKR successfully took over the baton from last year’s winning car – the Peugeot 2008DKR – to make an immediate mark on the world’s toughest cross-country rally. The two-wheel drive car warded of its all-wheel drive opposition to reveal the value of the technical configuration chosen by Team Peugeot Total. In spite of unfavourable changes to the regulations
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NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
(bigger air restrictor), work on the car’s engine and suspension in recent months paid big dividends. At the same time, the switch to a body shape derived from that of the Peugeot 3008 SUV permitted an aerodynamic package which favoured high top speeds.
A SOLID GOLD DAKAR RECORD
Team Peugeot Total’s one-twothree finish on the 2017 event is the latest in a long list of Dakar Rally successes for the brand. It is Peugeot’s sixth overall victory and its second podium lockout from seven participations. That makes thirteen Dakar wins for Peterhansel, who has won the event seven times in the cars category and six more on bikes to make him the most victorious driver in the history of the landmark rally. After winning the final stage, Loeb emerged second in the cars category – 5 minutes and 13 seconds behind his teammate – with Cyril Despres finishing third (33 minutes off the lead). All three were driving the new Peugeot 3008 DKR launched specifically for this year’s rally – just as the French automaker gears up to launch the production version.
CLICK HERE TO READ THE FULL REPORT
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NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
PEUGEOT i-LAB revolutionising business travel
The launch of the new Peugeot Traveller combispace confirms the brand’s goal of applying its dynamic strategy to all segments. With the Peugeot Traveller i-Lab, it presents its vision of the future for business customer travel. Connectivity is revolutionising the services offered for a unique and streamline experience. Based on the EMP2 platform, this VIP shuttle 3.0 platform has an optimum balance between exterior volume and interior roominess. For on-board guests, travelling becomes an inspiring journey that is conducive to work. The four individual seats are arranged opposite one another around a giant 32” touch tablet, with the capacitive screen and supported by an arch. With the WiFi hotspot, Bluetooth®, induction charging docks or virtual reality headset, all uses are possible. Its exterior dimensions make it perfectly suitable for urban environments: 4.96 m long, 1.92 m wide, reduced overhangs. In addition, its 1.90 m height opens the way for underground and city car parks. The 32” giant tablet and smart devices are integrated into the connected journey experience developed in partnership with Samsung. The Peugeot Traveller i-Lab represents the vision of the future for the VIP shuttle according to the brand. Through connectivity, uses are multiplied and transform everyday life. The first step towards this future has been taken today with the launch of the new generation of connected 3D navigation on the Peugeot Traveller. HERE FOR MORE CLICK INFORMATION
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NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
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NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
TECHNOLOGY AWARD
Peugeot i-Cockpit® wins Technology Award The unique PEUGEOT i-Cockpit® driving environment of the all-new 3008 SUV has received a prestigious motoring accolade, winning the Technology Award at the What Car? Car of the Year Awards 2017. This second generation of PEUGEOT’s i-Cockpit®, which is standard across all models of the new 3008 SUV range, won praise for its ability to put the latest technology safely at the fingertips of the driver, while creating an optimal driving position for an engaging and focused drive. The latest evolution of the PEUGEOT i-Cockpit® includes an all-new infotainment system on an 8.0” capacitive high-resolution touch screen, as well as an elevated configurable 12.3” head-up digital instrument panel positioned above a compact multi-function steering wheel, designed to give an added sense of agility. These three key components come together to provide
a truly exceptional driver-focussed environment perfectly aligned with Peugeot’s brand values of uncompromising quality and that of an instinctive driving experience. Offering such an advanced technological package and a premium feel on a competitively priced vehicle sealed the win for the Peugeot i-Cockpit® interior on the new 3008 SUV, while the car’s excellent overall safety credentials led to further success, as the 3008 SUV was also commended in the Safety Award category, endorsed by Thatcham. On collecting the award Mark Pickles, Marketing Director at Peugeot UK commented: “Achieving the prestigious What Car? Technology Award for the PEUGEOT i-Cockpit® affirms our ambition to make brilliant in-car technology accessible to all drivers with no compromise on safety or driver appeal.” 8
NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
He continued: “The fact the 3008 SUV has also achieved significant recognition in the Safety category reflects the appeal of the car as an allround package. It is a truly stylish car, designed to meet the needs of the user to exceed their expectations of safety, space and luxury. It is safe to say it has done that, but also raised the bar as a benchmark for vehicle interior design.” Steve Huntingford, editor at What Car? said: “The fantastic thing about the PEUGEOT i-Cockpit® dashboard is that it takes desirable tech that was previously found only on high-end models and options lists, and gives it to buyers of everyday cars. That desirability is partly down to the sophisticated look it gives the 3008’s interior.” He continued: “It also makes the car easy and appealing to interact with and brings genuine safety benefits. On their own, any of
these strengths would have made the PEUGEOT i-Cockpit® worthy of consideration, but when combined they seal its victory. We expect to see other brands following Peugeot’s lead when they launch new models, but for now the French brand has stolen a march.” Now in its second year, the What Car? Technology Award is co-judged with AutoTech, a new car technology brand. The all-new 3008 SUV with its stunning PEUGEOT i-Cockpit® is available to test drive and order.
CLICK HERE FOR MORE INFORMATION
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NORTON WAY PEUGEOT • ISSUE 28 • FEB 2017
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.6 – 3.6), Extra Urban 54.3 – 88.3
ended as a guide for comparative purposes only, ed in the on the road price. The Dealer will provide models, maximum age 75. Policyholder must have otor insurance is provided and underwritten by UK quired. Written quotations available from Peugeot contribution £1500, customer initial rental £2,625, e car. Ownership is possible with JAF Passport, ask nly. Excludes wear parts. This offer is not available
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NORTON WAY PEUGEOT Norton Way Peugeot, Works Road, Letchworth, Hertfordshire, SG6 1NT. 01462 754 595 www.nortonwaypeugeot.co.uk Official Fuel Consumption in MPG (l/100km) and CO2 emissions (g/km) for the 108 Range are: Urban 52.3 - 56.5 (5.4 – 5.0), Extra Urban 74.3 – 78.5 (3.8 – 3.6), Combined 65.7 – 68.9 (4.3 – 4.1) and CO2 99 – 95 (g/km). For the 208 Range are: Urban 39.8 – 78.5 (7.1 – 3.6), Extra Urban 61.4 – 104.6 (4.6 – 2.7), Combined 50.4 – 94.2 (5.6 – 3.0) and CO2 129 – 79 (g/km). MPG figures are achieved under official EU test conditions, intended as a guide for comparative purposes only, and may not reflect actual on-the-road driving conditions. Terms and conditions apply, participating dealers only or visit peugeot.co.uk. Norton Way is acting as a credit broker and is not a lender. ^ Representative 2.9% and 9.9% over 37 months. Excludes 208 GTi models. JUST ADD FUEL Terms and Conditions - all contracts including Telematics A guarantee may be required. Age restrictions apply. Finance provided by and written quotations available from PSA Finance UK Limited t/a Peugeot Financial Services, Quadrant House, Princess Way, Redhill, RH1 1QA. Excess mileage charges may apply. Deposit may be required. Just Add Fuel (JAF) is subject to status. The first year Road Fund Licence (RFL) is provided with the car. Where vehicle tax is payable after the first year the Peugeot Dealer will provide customers with a cheque for the value of years 2 and 3 RFL (based on current rates). The customer must always apply for years 2 & 3 RFL. All offers available on qualifying vehicles ordered and registered between 01/01/2017 and 31/03/2017 or until such time as they may be withdrawn by PEUGEOT at its complete discretion.
Norton Way Peugeot Works Road, Letchworth Garden City Hertfordshire, SG6 1NT www.nortonwaypeugeot.com Tel: 01462 754 595