NUMI-What's Steeping? ISSUE 6, WINTER 2013
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What's Steeping? The air is crisp, the leaves are turning, and tea season is upon us. It’s been an exciting summer full of hot press and iced tea, and now we are ready to cozy up to the holiday season with a warm cup of tea. We are pleased to share the latest Numi happenings with you in our sixth issue of What’s Steeping?: • Holiday Teas—Numi’s holiday tea varieties are the perfect complement to the season. • Exciting Gift Items—Travel the world with our World of Tea Collection and create your own unique blends with the Artisan’s Tea Blending Kit.
• Travels for Tea—Journey to Assam, India and see how Fair Trade is improving lives for tea pickers.
TEA BUZZ PRODUCT NEWS HOLIDAY TEAS
Thank you for your continued support and partnership throughout this journey. In Friendship,
Co-Founders Ahmed and Reem Rahim
CONTENTS
Hello Partners, Friends, and Family,
PRODUCT NEWS WORLD OF TEA PRODUCT NEWS ARTISAN'S TEA BLENDING KIT TRAVELS FOR TEA SOCIAL MEDIA HIGHLIGHTS COMMUNI'TEA
TO LEARN MORE ABOUT OUR COMMITMENT TO PEOPLE. PLANET AND PURE TEA, VISIT US AT NUMITEA.COM.
TEA BUZZ
FORTUNE MAGAZINE In “Numi Organic Tea’s Brother-and-Sister Brewers”, Fortune Magazine details Numi’s founding by Ahmed and Reem Rahim, their relationship as siblings and business partners, and their work on the Numi Foundation.
OK Magazine Looking for fall cocktail recipes made with Numi Tea? Look no further than this “Harvest Happy Hour” feature! http://okmagazine.com/photos/drink-me-recipe-ideas-for-your-harvest-happyhour/photo/1000689046/
Men’s Fitness “Immerse yourself in the unique flavors— and health-boosting benefits—of tea” in this Men’s Fitness guide which features numerous quotes from Numi’s own Ahmed Rahim.
Yahoo! Health November 2013
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Yahoo! Health highlighted Numi as a tea brand to trust in “5 Tea Ingredients That Are Harming Your Health” an article inspired by the Foodbabe tea investigation.
http://health.yahoo.net/articles/healthcare/5-tea-ingredients-are-harming-your-health
NUMI-What's Steeping? ISSUE 6, WINTER 2013
The Foodbabe Food blogger Vani Hari did an investigation of the tea industry and the common practice of using pesticides, natural flavors & GMOs by many tea brands. Not only does Vani share a quote by Ahmed Rahim, she also states that Numi is one of her favorite tea companies and one of the few she trusts to use real ingredients and safe packaging.
http://foodbabe.com/2013/08/21/do-you-know-whats-really-in-your-tea/
Women’s Health Magazine “3 Great Tea-Spiked Cocktails” features Numi Tea in “the latest trend brewing in the cocktail world.”
Prevention Magazine The tea cocktail love-fest continues with these 12 Healthy Tea Cocktails (5 of which contain Numi Tea!).
http://www.womenshealthmag.com/nutrition/tea-cocktails?fullpage=1
http://www.prevention.com/food/cook/tea-cocktails-12-drink-recipes
Tea Magazine Tea Magazine recommends relaxing with a cup of Numi’s Chamomile Lemon in its September issue.
Green Child Magazine More tea cocktails? Yes! Green Child Magazine featured 3 Numi drinks parents will love.
September/October 2013
September/October 2013
Fall 2013
Fresh Cup Magazine Looking for a great holiday gift? Fresh Cup recommends Numi’s World of Tea Collection.
September 2013
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PRODUCT NEWS
‘Tis the season for festivities with friends, cozy afternoons indoors, and of course, holiday teas! Numi’s Holiday collection is the perfect complement to a winter day.
HOLIDAY CHAI
HOLIDAY Herbal CHAI
Winter Spice
Our Holiday Chai blends Assam Black Tea with exotic spices such as organic cinnamon, cardamom, anise and ginger. This is the perfect tea to spice up your holiday season.
Enjoy the same exotic spices found in our Holiday Chai: organic cinnamon, cardamom, anise and ginger, but blended with organic rooibos. A caffeine free holiday treat.
Our Winter Spice Holiday Tea combines a festive blend of white tea, organic cinnamon, cloves & orange peel. Enjoy this tea with loved ones!
HOLIDAY SHIPPER
This 48-unit shipper contains 16 units of each of the 3 holiday SKUs and is a great incremental retail opportunity for the holidays!
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NUMI-What's Steeping? ISSUE 6, WINTER 2013
Wor l d O F T ea Co l l ect i o n
Celebrate people, planet and pure tea with Numi’s new World of Tea Collection, an array of flavors that will take you on a journey of tea types and the history of their origins. Packaged in a stylish bamboo box, the collection contains nine of our best organic tea blends, representing iconic tastes from around the world including Aged Earl Grey (Italy), Jasmine Green (China), and Rooibos (South Africa).
Tea Legends From Around the World
China:
INDIA:
4,000 years ago, Emperor Shen Nung rested beneath a tree to boil water for soup when several leaves drifted into his pot. Intrigued by the pleasant aroma, he drank heartily and was overcome with energy and wellbeing. Excited, he gathered more and shared the first tea leaves with China.
Bodhidharma fell asleep after 7 years of meditation, but he wasn’t finished. Furious, he cut off his eyelids and tossed them away so that he would never sleep again. As they floated to the ground, the first tea plant sprang to life with leaves the shape of eyelids and a stimulating energy to aid Buddhist monks in meditation.
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PRODUCT NEWS
artisan’s tea blending kit
This inspired Numi gift set invites tea connoisseurs and beginners alike to create their own tea blends. Packaged in a reusable craft box, this kit contains a total of 10 teas, herbs, fruits, flowers and spices, plus tea sacs, and a glass teapot.
Organic Teas & Herbal Teasans are a good base for all your blends. GREEN TEA PEARLS
MOROCCAN MINT
Rose Petals
Smooth, balanced and vegetal
Sweet and refreshing spearmint
Fragrant floral sweetness
BAI MU DAN WHITE TEA
LEMONGRASS
ORANGE PEEL
Subtle, floral and smooth
Light crisp citrus notes
Tart and tangy
YUNNAN BLACK TEA
CINNAMON
GINGER
Rich, deep and robust
Aromatic and spicy
Peppery and piquant flavor
ROOIBOS HERBAL TEASAN
Earthy, vanilla apple flavor
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Organic Fruits, Flowers, Herbs & Spices add aromatic notes and lingering aftertastes.
NUMI-What's Steeping? ISSUE 6, WINTER 2013
Create Numi’s Next Signature Blend! Create your own signature blend with
The winning alchemist will also be flown
ingredients found in the Artisan’s Tea
to San Francisco with a guest for a two
Blending Kit as well as spices and herbs
night stay and a private tea cupping at
in your own kitchen. A panel of Numi
Numi’s Headquarters in Oakland, Ca.
tea’m members will taste the finalists’ blends and award the winner to become the newest Numi Organic Tea blend.
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TRAVELS FOR TEA
Since our founding in 1999, our quest to offer the highest quality, ethically sourced, organic teas and teasans has taken us to incredible places, where we have met amazing people and forged lifelong partnerships. Each issue of What’s Steeping features a part of one Numi Tea’m member’s travel journal. Numi Tea’m Guest Author: Brian Durkee, Vice President of Operations Locale: Assam, India
o w up t ine ked. l s ic er st p ork a w y’ve ju e t de the Tra tea Fair the
As you may remember from What’s Steeping Vol. 5, Ahmed and I recently traveled to Assam, India to visit our Fair Trade tea suppliers and meet with the Joint Body of Fair Trade workers.
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to su pp or t iu ms ar e us ed em Pr e ad . Tr Fa ir te ’s ho sp it al th e Te a Es ta
Fair Trade has made many meaningful changes in the lives of tea garden workers here, and it’s exciting to see that in action; we visited homes, schools, and even a local hospital supported through Fair Trade funds.
NUMI-What's Steeping? ISSUE 6, WINTER 2013
fte An a A b o u t to m ee t w it h th e Fa ir Tr a de J o in t B o dy .
Tea gardens like Tonganagaon employ hundreds of workers, so they elect a Joint Body of workers to represent them in decisions about how best to use Fair Trade funds in the community.
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Fair Trade is driven by the market and the more tea we buy from tea estates like this, the more impact we have. We look forward to a continued partnership over time and are constantly seeking extra ways we can support the communities we source our tea from.
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What's your tea blend?
SOCIAL MEDIA HIGHLIGHTS
Throughout the month of November we’ll be sharing Numi Tea’m member favorite tea blends, ideas for getting creative with your tea, and tips on tea blending. Join the conversation and tell us what your unique tea blend is!
While you're there...
Share your Pu•erh Story! Tell us about your experiences with pu-erh for a chance to win a Pu-erh Mini Sampler for you and a friend if we select your story as the featured testimonial of the day.
Here’s what people are saying about Pu•erh…
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SOCIAL MEDIA HIGHLIGHTS
#NumiTeaIced Instagram Contest
NUMI-What's Steeping? ISSUE 6, WINTER 2013
Photos from some of our winners...
More love for Numi Tea Iced...
#SavoryTea Here’s what people are saying about Savory Tea...
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COMMUNI'TEA
Numi wins Community Gatepath Employer of the Year Award We are extremely proud to announce that we’ve been awarded 2013 Employer of the Year by Community Gatepath. Community Gatepath provides employment for adults with special needs and hopes that this job is the first step to more diverse and rewarding work. We have worked with Community Gatepath to co-pack our assorted boxes and gift packs for the past 12 years and look forward to our continued partnership!
Alameda Park Street Fair We spent a fun day in Alameda serving Do It Yourself Iced Tea Samples and playing games like Tea Bag Toss.
Ghirardelli Chocolate Festival The Numi Tea’m sampled our DIY Iced Tea and Savory Teas at Ghirardelli Chocolate’s Festival to benefit Project Open Hand.
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COMMUNI'TEA NUMI-What's Steeping? ISSUE 6, WINTER 2013
fremont Festival Our efforts to spread the word about DIY Iced Tea continued at the Fremont Festival where we set up inside the Whole Foods Market tent to share our samples.
Eat Real Festival We ended summer with a huge foodie festival right in our own backyard in Oakland. Our booth was busy the whole weekend!
Adventures in Tea Training Our National Tea Trainer, Joe McKinnon has been busy traveling all over the U.S and Canada to give special tea training events. If you’re interested in hosting an event with Joe, please contact jmckinnon@numitea.com.
Recent Events: • •
Provender Alliance Conference October 2-4, Hood River, OR Canadian Health Food Association show October 5-6, Toronto, Canada
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