What's Steeping 2013 Summer Edition

NUMI-What's Steeping?

ISSUE 4, SUMMER 2013

®

What's Steeping?

Hello Partners, Friends, and Family,

We are pleased to share the latest Numi happenings with you in our fourth issue of What’s Steeping?:

• DIY Iced Tea—get ready for summer with this beloved hot-weather beverage. It’s easy to brew your own iced tea right at home!

As we reflect on the bounty of good fortune spring has provided and greet the coming summer months, we want to thank you again for your support and partnership.

In Friendship, • Fair Labor Practices—a ground- breaking, third-party verified program designed to improve working conditions in foreign supply chains.

• Our journey to Yunnan, China to visit the old-growth tea gardens from which we source our Verified Fair Labor pu-erh teas.

Co-Founders Ahmed and Reem Rahim

TEA BUZZ

CONTENTS

We hope your summer is off to a great start! It’s been a beautiful and inspiring spring here in Oakland, and each day has brought new joys to celebrate: features in major media publications, new strides in sustainability and social responsibility, and exciting feedback on our Savory Teas.

PRODUCT NEWS SAVORY TEA PRODUCT NEWS ICED TEA FAIR LABOR PRACTICES TRAVELS FOR TEA COMMUNITEA

TO LEARN MORE ABOUT OUR COMMITMENT TO PEOPLE. PLANET AND PURE TEA, VISIT US AT NUMITEA.COM.

TEA BUZZ

New York Times Numi’s co-Founder, CEO and Chief Alchemist Ahmed Rahim shared stories about his travels for tea in the New York Times’ Frequent Flier column, "Clearing the Jungle (Barely) on a Wing and a Pilot’s Prayer"!

March 26, 2013

Celebrity Apprentice March 26, 2013

The stars of Celebrity Apprentice served our Rooibos to a pair of executives from the South African board of tourism and they loved it, saying it smelled and tasted of home!

Woman’s World Tea lovers, take note! Woman’s World Magazine is giving three winners a year’s worth of Numi Tea. Check it out and throw your hat in!

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April 8, 2013

NUMI-What's Steeping?

ISSUE 4, SUMMER 2013

COSMOPOLITAN Cosmopolitan shared this Green Iced Tea cocktail made with Numi’s Decaf Ginger Lemon tea on St. Patrick’s Day, but we think it would make a great treat on any warm afternoon!

http://www.cosmopolitan.com/food/cocktails/st-patricks-day-cocktails#slide-5

Out.com Speaking of cocktails, check out Out.com’s list of 5 Iced Tea Cocktails for Hot Summer Nights – all made with Numi Organic Tea. It’s a perfect list to keep on hand as the weather warms up. http://www.out.com/travel-nightlife/city-guides/san-francisco/2013/03/27/toast-summer-nightscome#slide-1

Raising the Bar for Sustainable Packaging The Atlantic Have you ever wondered why Numi hasn’t jumped on the “silky” tea bag trend? Read this article and you’ll understand why we’re proud of our biodegradable filter paper tea bags. http://www.theatlantic.com/health/archive/2013/04/are-tea-bags-turning-us-into-plastic/274482/

Forbes In a column in Forbes, UPS highlighted Numi as an example of sustainable packaging that makes the “outside of products as ‘green’ as what’s inside.”

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PRODUCT NEWS

GARDEN YOUR TEACUP

SAVORY TEA

The Today Show called Savory Tea "a great way to hold you over in between your snacks," Huffington Post said it's "almost a soup but not quite," and Nourishing vegetable, spice and tea infusions the Supermarket Guru called it a hit with a score of 98 out of 100! Inspired by recipes from around the world, these satiating veggie-spice-tea blends are rich in flavor, yet light enough to enjoy any time of day.

TM

Try Savory Tea… • As a great complement to a light lunch • As a snack on your next hike or camping trip

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• As a fun infusion for a cocktail – like this Carrot Bloody Maria by Elsie Larson of A Beautiful Mess blog!

• As a tasty addition to your next cleanse

• As a satisfying snack alternative to hold you over

• As a perfect pairing with cheese and crackers

• As a comforting cup when you’re under the weather

Taste it at the NRA Show 2013 Join us at the National Restaurant Association’s NRA Show 2013 in Chicago, IL on May 18-21. We’ll be sampling our new Savory Tea blends at Booth #3478 in the South Hall of McCormick Place and we’d love to hear what you think of them!

TEA BUZZ

SAVORY TEA

NUMI-What's Steeping?

ISSUE 4, SUMMER 2013

TM

Nourishing vegetable, spice and tea infusions NBC Today Show “We’ve come a long way from just earl greys…these days you can actually get savory tea!” These words kicked off a spotlight on Numi’s new Savory Tea on the Today Show. Shape Magazine Editor Bahar Takhtehchian also called it “a great way to hold you over in between your snacks.”

New Hope 360 New Hope 360 nominated Numi for a NEXTY award after tasting Savory Tea at Expo West 2013 and gave us kudos for “bursting open the category with Savory Tea.”

A Beautiful Mess

http://newhope360.com/food-amp-beverage/nexty-nominees-61-companies-elevatingnew-level?cid=nl_360_daily#slide-37-field_images-297612

Elsie Larson of DIY lifestyle blog A Beautiful Mess infused our Carrot Curry Savory Tea into tequila for a delicious and unique Bloody Maria cocktail.

Yum! http://www.abeautifulmess.com/2013/04/carrot-bloody-maria-.html

Huliq Mechele R. Dillard of Huliq said she was initially skeptical of Savory Tea, but was “nicely surprised” by it, and offered up some of the most creative Savory Tea cooking ideas we’ve seen yet!

http://www.huliq.com/10473/numi-savory-teas-unique-taste-experience-both-tea-drinkers-and-cooks

EXPRESS

March 12, 2013

Looking to go on a cleanse? Express magazine suggests sipping Savory Tea as a light accompaniment to your routine.

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PRODUCT NEWS

Freshly Brewed Organic Iced Teas A premium and profitable offering There’s nothing more refreshing on a hot summer day than a big, cool glass of freshly brewed iced tea, so it’s no wonder that it’s the third-most-popular beverage ordered from restaurants. Numi transforms iced tea into a premium experience, with teas sourced from the finest organic tea leaves, blended with only real fruits and flowers, and brewed fresh.

While most iced teas on the market are made from concentrates filled with sugar and “natural” flavorings, Numi’s assortment of fresh brewed organic iced teas is a wonderful option for consumers looking for healthy alternatives.

TRADITIONAL COLLECTION

High-quality, full-leaf, organic and Fair Trade Certified teas in simply refreshing flavors:

CLASSIC BLACK Organic and fair trade brisk black tea brews a smooth flavorful glass.

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CITRUS GREEN Organic and fair trade smooth green tea infused with a refreshing lemon zest.

TROPICAL SUNSET Organic and fair trade black tea blended with exotic fruits for a tropical flavor.

PREMIUM COLLECTION

Organic, estate-grown, full-leaf tea and 100% real fruit provides a full-bodied and premium flavor profile

HIGH MOUNTAIN BLACK™ Organic single-estate whole leaf tea brews a rich, deep flavor.

BERRIED TREASURES™ Organic blend of dried hibiscus, currants and real fruits for a sweet, tart flavor.

Do It Yourself Iced Tea

it’s that easy.

How often do you brew yourself a cup of iced tea at home?

If you’ve never thought to try, you’ll love this healthy and cost-saving way to make a refreshing cup. DIY iced tea is as simple as adding ice to a cup of hot tea.

Just follow these simple steps to make the perfect cup: 1. Steep 2 bags of your favorite Numi Tea in hot water 2. Let cool for a few minutes 3. Pour over a large cup of ice

Here are some of our favorite blends to use for DIY Iced Tea:

Other easy, cost saving ways to brew iced tea at home: Cold Brew: the simplest of all methods, just drop a couple of tea bags into cold water and let steep for 20-30 minutes.

Sun Tea: Put 4-6 tea bags in a large glass pitcher and fill with water; place pitcher in a spot (indoors or out) with direct sunlight for 3-4 hours.

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FAIR LABOR PRACTICES

Fair Labor Practices Numi Organic Tea is proud to introduce our new Fair Labor Practices Program, a groundbreaking verification program focused on improved labor and workplace conditions throughout a product’s entire foreign supply chain.

The FLP program is designed to verify the agricultural and social standards of any agricultural supply chain, with annual 3rd party audits conducted by SCS Global Services. Numi’s innovative new program is unique in several ways:

View the history that made this launch possible:

• Environmental Compliance: Organic certification is a prerequisite for participation.

PASSPORT

• Entire Supply Chain: Each player within the supply chain is audited, providing end-to-end transparency and verification.

• Continuous Improvement: Requires continuous

Passage to Fairness

improvement, rather than simple pass-fail scoring.

• Direct Partnerships: Encourages companies to assume a direct role in the social development of their supply chain.

• Complementary to Fair Trade Certification: Applicable to individual products or entire supply

“All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.”

– Martin Luther King Jr.

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chains, so brands can verify the portions of their supply chain not covered by Fair Trade (shipping, packaging).

1999 S.Africa

2 CHoI10 NA

2o12 CHINA

Verified Fair Labor™ Products We are proud to launch the Verified Fair Labor standard with our collection of organic pu•erh teas.

Emperor’s Pu•erh Bold, rich & malty

Chocolate Pu•erh Velvety & smooth

Ginger Pu•erh Earthy, warm & peppery

Cardamom Pu•erh Sweet, aromatic & spicy

Basil Mint Pu•erh Herbal aromas & smooth flavor

Jasmine Pu•erh Sweet floral depth

Indulgent Pu•erh Tea Collection A selection of Numi’s pu•erh blends in a lovely dark bamboo display

Pu•erh Mini Sampler Assortment of 6 pu•erh tea bags

The Numi Foundation will be announcing specifically how other companies and brands can incorporate the Fair Labor Practices program into their business model later this year. If you are a member of an organization or enterprise who is interested in learning more, please contact us at info@numifoundation.org. www.numifoundation.org

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TRAVELS FOR TEA

Since our founding in 1999, our quest to offer the highest quality, ethically sourced, organic teas and teasans has taken us to incredible places, where we have met amazing people and forged lifelong partnerships. Each issue of What’s Steeping features a part of one Numi Tea’m member’s travel journal.

Numi Tea’m Guest Author: Brian Durkee, Vice President of Operations Locale: Yunnan, China

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e ng t iewi n v r e int garde tor audi ea tree P L dt ty F par in a wil ird h s t r e A pick

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Here at Numi we put a lot of passion and energy into social responsibility, and we’re excited to strengthen our supply chains even more with our new Fair Labor Practices program. These photos are from an FLP auditing trip in 2012 to SW Yunnan, China.

kers at the iewing wor rv te in r to y FLP audi ctory A third part entation fa pu•erh ferm

We facilitated significant year-over-year improvements with our pu•erh partners in Yunnan at the village where the wild tea trees grow, the processing factory, and the fermentation factory a couple hours away.

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ISSUE 4, SUMMER 2013

tea ing view tation r e t in ts tors eigh audi t the w FLP a Brian inte rviewing w orkers at raw tea pr the ocessing fa ctory

Our pu•erh purchases during the last few years have grown by more than 300%, so the people we work with are very pleased with the success our partnership is yielding.

ers

pick

We met with people all throughout the pu•erh supply chain - from tea pickers to factory managers, to thoroughly audit and improve workplace conditions. We’re excited to apply this program to several more SKUs in the next two years!

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#SavoryTea Snapshots of the conversation about Savory Tea on Twitter:

FREE!

Mini Samplers

PU•ERH TO THE PEOPLE:

Taste it. Feel it. Share it.

Here’s what people are saying about pu•erh…

We’re inviting tea enthusiasts everywhere to tell us how they enjoy our mysteriously wonderful pu•erh tea. Featured Facebook testimonials will receive two FREE Pu•erh Mini Samplers – one for them and one to share with a friend. Join our Facebook community and help us bring Pu•erh to the People!

Join us on Pinterest!

Are you on Pinterest?

Follow us for tea tips, recipes, and a celebration of all things tea!

Pinterest.com/ numitea

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COMMUNI'TEA NUMI-What's Steeping?

ISSUE 4, SUMMER 2013

Earth Day Clean-up We’ve adopted a spot in Embarcadero Cove here in Oakland, and had our first official clean-up on Earth Day, April 22nd! It was hard work, but we had a great time beautifying this lovely spot on the water and celebrating planet together.

Before

AFTER

Tea’m juicing The Numi team is sipping on something new at the office: fresh juice! We’re putting the vegetables from our garden to good use, so if you have any fun juice recipes we can try, let us know!

Tea Moments on Camera Follow us on Instagram (username: @numiorganictea) to see all the lovely #TeaMoments we capture inside and outside of our tea garden, and share your own with us!

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