Numi Foodservice Catalog 2015

FOODSERVICE CATALOG A premium tea program to suit your needs

Welcome, and thank you for choosing Numi Organic Tea. Our dedicated tea’m is committed to providing the highest quality product and service to your business, ensuring your tea program flourishes.

From presentation chests to premium iced teas, Numi provides a full array of items to suit your foodservice needs. We make Tea On-the-Go, Tableside, In-Room, and Loose Leaf Tea Service easy and elegant while elevating the tea experience.

We look forward to working with you and building a thriving partnership together.

TABLE OF CONTENTS OUR PHILOSOPHY ........................................................................ 3-4 TEA ON-THE-GO ............................................................................. 5-6 TABLESIDE & IN-ROOM TEA SERVICE ............................... 7-8 TEA & HERBAL TEASAN BAGS & BOXES ......................... 9-10 FRESH-BREWED ICED TEA .................................................... 11-12 LOOSE LEAF TEAS & FLOWERING TEA™ SERVICE ........ 13-16 SPECIALTY BLENDS ................................................................. 17-20 TEA GUIDE ...................................................................................... 21-22 MARKETING SUPPORT ............................................................. 23-24 SUSTAINABILITY OVERVIEW ..................................................... 25 TOGETHER FOR H2OPE ............................................................... 26

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OUR PHILOSOPHY Through authenticity, creativity, and commitment to people and planet, we bring you the purest, best-tasting organic tea.

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PURE TEA

PLANET

PEOPLE

Our exceptional tasting teas are captured in unique blends that use the highest quality organic ingredients. We blend premium full-leaf quality teas and herbs with only 100% real fruits, flowers and spices. Our flavors balance richness and nuance and allow the pure taste of tea to shine through. Elevate your palate with Numi!

Through thoughtful choices, we are committed to reducing our impact on the planet. We use organic ingredients packaged in verified non-GMO natural compostable filter-paper tea bags, not GMO corn or plastic “see-through” bags. Our recyclable boxes are made of 85% post-consumer waste and printed with soy-based inks. Most elements of our packaging can be recycled or composted!

Our dedicated tea’m shares our mission of bringing you the best-tasting organic tea, sourced directly from Fair Trade Certified™ gardens that guarantee livable wages and better opportunities for farmers and their families.

Kosher

Halal

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TEA ON-THE-GO Numi’s premium, organic, and Fair Trade tea bag program offers exceptional taste with on-the-go convenience. Our stylish displays are naturally appealing and add ambiance to any venue.

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8-COUNT DISPLAY RACK Holds 8 tea boxes (see top 8 list below) Unit Dimensions: 15” x 6.75” x 16.5” Item # 40408

12-COUNT DISPLAY RACK Holds 12 tea boxes (see top 12 list below) Unit Dimensions: 15” x 10” x 22” Item # 40412

LARGE STORAGE TIN Holds 60-ct. tea bags.

Labels for each flavor are available. Please inquire.

Unit Dimensions: 4.2” x 4.2” x 7.75” Item # 40149

Tea bags easily dispense through perforations at bottoms of boxes.

Refill with 100-ct bulk tea bags to reduce packaging waste and increase profitability.

Sturdy steel racks are modular and can be customized to fit various counter spaces.

Storage tins hold tea bags and loose tea for front-of-house display and back-of-house bulk storage.

ALTERNATIVE-COUNT DISPLAY RACKS Our modular display racks can be customized to fit any space necessary. Options for 4-ct, 6-ct, and 9-ct are available. Please reach out to your Numi Sales Representative for further information.

100-CT. BULK TEA BAGS See complete list of bagged teas on page 10 for a full range of Numi Organic Tea flavors.

TOP 8* & 12** FOODSERVICE FLAVORS: *Aged Earl Grey™ *Breakfast Blend *Gunpowder Green *Jasmine Green *Orange Spice *Rooibos Chai

*Chamomile Lemon *Moroccan Mint **Golden Chai **Mate Lemon **Decaf Ginger Lemon **Toasted Rice

All top Foodservice blends are organic and Fair Trade CertifiedTM. See page 10 for full range of Numi Organic Tea blends.

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TABLESIDE & IN-ROOM TEA SERVICE Whether offered tableside at a restaurant or placed in a banquet hall for self-service, Numi’s premium teas and elegant tea chests bring a touch of class to tea service and leave a lasting impression.

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4-COUNT VELVET GLASS TOP PRESENTATION CHEST Holds 4 tea bag flavors; 20 tea bags total (see top 4 list below) Unit Dimensions: 7.25” x 6.5” x 2” Item # 10147

8-COUNT VELVET HARD TOP PRESENTATION CHEST Holds 8 top-selling tea bag flavors; 40 tea bags total (see top 8 list below) Unit Dimensions: 14.5” x 6.75” x 2.75” Item # 10157

8-COUNT VELVET GLASS TOP PRESENTATION CHEST Holds 8 tea bag flavors; 40 tea bags total (see top 8 list below) Unit Dimensions: 14.5” x 6.75” x 2.75” Item # 10154

Bamboo Tea Caddy Holds 8 tea bags Unit Dimensions: 3.6” x 3.1” x 2.3” Item # 40455

Velvet-lined presentation chests made of pressed bamboo with a mahogany finish.

4-count velvet glass top chest, bamboo tea caddy, and Amenity Cards are ideal options for hotel in-room tea service.

The bamboo tea caddy is the perfect size for a quick and casual tableside presentation.

Refill with 100-ct bulk tea bags to reduce packaging waste and increase profitability.

100-COUNT BULK TEA BAGS See complete list of bagged teas on page 10 for a full range of Numi tea flavors.

AMENITY CARD FOR IN-ROOM TEA SERVICE Fold-out card holds two tea bags: Aged Earl Grey™ and herbal Moroccan Mint.

Unit Dimensions: 3.5” x 6” Item # 31303 Case pack: 100 cards

TOP 4* & 8** FOODSERVICE FLAVORS: *Aged Earl Grey™ *Moroccan Mint *Breakfast Blend *Jasmine Green

**Orange Spice **Gunpowder Green **Rooibos Chai **Chamomile Lemon

All top Foodservice blends are organic and Fair Trade CertifiedTM. See page 10 for full range of Numi Organic Tea blends.

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ORGANIC TEA & HERBAL TEASAN BAGS & BOXES Celebrating our commitment to people, planet and pure tea, our packaging communicates the great taste of our premium-quality teas and herbal teasans as well as our dedication to sustainable values.

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GREEN TEAS

BLACK TEAS

HERBAL TEASANS - Caffeine-free

AGED EARL GREY™* Assam black tea with real bergamot orange 18 ct box Item # 10170 100 ct tea bags Item # 30170

JASMINE GREEN* Green tea scented with real jasmine blossoms 18 ct box Item # 10108 100 ct tea bags Item # 30108

MOROCCAN MINT* Refreshing sweet mint leaves 18 ct box Item # 10104 100 ct tea bags Item # 30104

BREAKFAST BLEND* A rich hearty blend of black teas 18 ct box Item # 10220 100 ct tea bags Item # 30220

GUNPOWDER GREEN** Full leaf, smooth green tea pearls 18 ct box Item # 10109 100 ct tea bags Item # 30109

CHAMOMILE LEMON** Sweet flowers & bright lemon myrtle leaves 18 ct box Item # 10150 100 ct tea bags Item # 30150

CHINESE BREAKFAST™ Full-bodied Yunnan black tea 18 ct box Item # 10106 100 ct tea bags Item # 30106

MATE LEMON Yerba Mate, green tea & lemon myrtle 18 ct box Item # 10250 100 ct tea bags Item # 30250

ROOIBOS CHAI** Warming spices & earthy vanilla tones 18 ct box Item # 10200 100 ct tea bags Item # 30200

GOLDEN CHAI™ Assam black tea & sultry spices 18 ct box Item # 10180 100 ct tea bags Item # 30180

TOASTED RICE Nutty & savory smooth green tea & toasted rice 18 ct box Item # 10300 100 ct tea bags Item # 30300

GREEN ROOIBOS Sweet healing South African herbs 18 ct box Item # 10210 100 ct tea bags Item # 30210

DECAF GINGER LEMON Decaf green tea, ginger & lemongrass 16 ct box Item # 10260 100 ct tea bags Item # 30260

ROOIBOS Earthy vanilla South African healer 18 ct box Item # 10102 100 ct tea bags Item # 30102

WHITE TEAS ORANGE SPICE** White tea, real orange peel & spice 16 ct box Item # 10240 100 ct tea bags Item # 30240

ASSORTMENT WHITE ROSE White tea & fragrant rose buds 16 ct box Item # 10280 100 ct tea bags Item # 30280

NUMI’S COLLECTION™ Assorted melange from around the world 18 ct box Item # 10110

DRY DESERT LIME™ Reviving citrus pleasure 18 ct box Item # 10101 100 ct tea bags Item # 30101

PU•ERH TEAS CHOCOLATE PU•ERH Velvety cocoa, vanilla beans & pu•erh tea 16 ct box Item # 10360 100 ct tea bags Item # 30360

EMPEROR’S PU•ERH Black pu•erh is deep & bold with hints of malt 16 ct box Item # 10350 100 ct tea bags Item # 30350

HONEYBUSH Sweet honey South African nectar 18 ct box Item # 10103 100 ct tea bags Item # 30103

CARDAMOM PU•ERH Sweet, aromatic spice adds kick to pu•erh 16 ct box Item # 10430 100 ct tea bags Item # 30430

GINGER PU•ERH Rich black pu•erh with warm & peppery ginger 16 ct box Item # 10410 100 ct tea bags Item # 30410

PRODUCT SPECIFICATIONS: Case Pack: 6/16ct or 18ct Box Dimensions: 3.26’’ x 2.67’’ x 5.15’’ Case Dimensions: 8.25’’ x 7’’ x 5.5’’

Top 12 Foodservice Flavors

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FRESH-BREWED ORGANIC ICED TEA

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Let Numi’s Fresh-Brewed Iced Tea Program help you meet the growing demand for more premium and sustainable beverages! Numi transforms iced tea into an elevated and profitable beverage. Our iced teas are sourced from the finest organic tea leaves and blended with only real fruits and flowers for a refreshingly pure taste. Your customers will appreciate delicious flavors steeped in Numi’s sustainable and socially responsible values.

CELEBRATE 96% PROFIT! TRADITIONAL COLLECTION

Average Operator Cost per 16oz Cup = $0.07 Suggested Price to Customers = $2.50 Penny Profit per Cup = $2.43 PREMIUM COLLECTION

Average Operator Cost per 16oz Cup = $0.09 Suggested Price to Customers = $2.75 Penny Profit per Cup = $2.66

TRADITIONAL COLLECTION

high-quality, organic, Fair Trade tea, simply refreshing flavors!

CLASSIC BLACK Organic and Fair Trade, brisk black tea brews a smooth flavorful glass.

Item # 21040 1.2 oz/pouch

CITRUS GREEN Organic and Fair Trade, smooth green tea infused with a refreshing lemon zest.

Item # 21041 1.2 oz/pouch

TROPICAL SUNSET Organic and Fair Trade, black tea blended with exotic fruits for a tropical flavor.

Item # 21042 1.2 oz/pouch

Easy-to-brew 1 gallon-sized iced tea pouches for any brewer or dispenser.

Brewing instructions included in pouch cases.

PREMIUM COLLECTION

organic, estate-grown, full leaf teas, full-bodied, bold flavors!

HIGH MOUNTAIN BLACK™ Organic, single-estate, whole leaf tea brews a rich, deep flavor.

Item # 21001 1.2 oz/pouch

BERRIED TREASURES™ Organic blend of dried hibiscus, currants and real fruits for a sweet, tart flavor.

Item # 21004 2 oz/pouch

PRODUCT SPECIFICATIONS: Case Pack: 24/1 gallon pouches Case Dimensions: 9” x 7” x 7”

Numi labels for your iced tea brewer or dispenser available.

Iced tea flavors can be customized with accompanying fruit or syrup.

Specialized iced tea recipes available in our Beverage Recipe Guide!

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LOOSE LEAF AND FLOWERING TEA™ SERVICE Our premium selection of whole leaf teas and herbal teasans, as well as Flowering Teas, are from around the world. All are certified organic and most Fair Trade, sourced directly from the gardens-of-origin.

Accessories make loose tea service easy, simple and elegant.

See back of catalog for marketing support tools.

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FLOWERING TEA™ Leaves of Art™

Organic tea leaves and flowers are handsewn into bundles and blossom into exotic shapes and exquisite flavors when steeped in hot water.

SHOOTING STAR* GREEN TEA

GOLDEN JASMINE* BLACK TEA

Green tea and pink amaranth bulbs blossom into a buttery fragrance with fruity notes.

8oz. bag Item # 20820

Golden-tipped black tea scented with delicate jasmine imparts hints of chocolate.

8oz. bag Item # 20830

DRAGON LILY* WHITE TEA

SUNSET OOLONG* OOLONG TEA

White Tea bursts open to orange lily petals and osmanthus for a velvety apricot flavor.

8oz. bag Item # 20750

Oolong tea leaves and lily flower blossom into a nutty richness with highlights of peach.

8oz. bag Item # 20850

4 & 8-COUNT VELVET GLASS TOP PRESENTATION CHESTS Compartments showcase loose leaf or Flowering Tea™.

4-ct Unit Dimensions: 7.25” x 6.5” x 2” Item # 10147 8-ct Unit Dimensions: 14.5” x 6.75” x 2.75” Item # 10154

TEAHOUSE GLASS TEAPOT Holds 14 fluid oz. (414 ml.)

Strainer not available.

Unit Dimensions: 4.75” x 4.5” x 5.25” Item # 40170

URBAN GLASS TEAPOT Holds 16 fluid oz. (473 ml.)

Strainer not available.

Unit Dimensions: 4.75” x 4.5” x 5.375” Item # 40172

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LOOSE LEAF TEAS Every loose tea is made with the highest quality organic full leaf teas and blended with real fruits, flowers, and spices for a truly distinguished flavor.

Your guests will be delighted with the layers of flavor that steep in each cup.

LARGE STORAGE TIN Holds up to 1 lb. loose leaf or Flowering Tea™, depending on tea density.

Labels for each flavor are available. Please inquire.

Unit Dimensions: 4.2”x 4.2” x 7.75” Item # 40149

T-SAC TEA FILTER Size 2 (100 filters per box) Serves up to 16 fluid oz.

Item # 40120

TEAHOUSE GLASS TEAPOT Holds 14 fluid oz. (414 ml.)

Strainer not available.

Unit Dimensions: 4.75” x 4.5” x 5.25” Item # 40170

URBAN GLASS TEAPOT Holds 16 fluid oz. (473 ml.)

Strainer not available.

Unit Dimensions: 4.75” x 4.5” x 5.375” Item # 40172

Loose leaf tea sold in 1 lb bags.

4 varieties of Flowering Tea™ sold in ½ lb foil bags (approx. 25-30 buds).

Unique blown glass teapots are the best way to watch Flowering Teas bloom.

T-sac filters are made of 100% natural material and make serving loose tea simple and easy.

Velvet-lined bamboo chests make great presentations to showcase loose leaf or Flowering Tea. Storage tins hold loose tea for front-of-house display and back-of-house storage.

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LOOSE BLACK TEAS

LOOSE GREEN TEAS

LOOSE HERBAL TEASANS - Caffeine-free

CHINESE BREAKFAST™ Full-bodied Yunnan black tea with crisp floral notes Item # 20106

GUNPOWDER GREEN Full-leaf smooth green tea pearls Item # 20109

MOROCCAN MINT Refreshing sweet spearmint leaves Item # 20104

AGED EARL GREY™ Assam black tea aged with real bergamot orange Item # 20170

JASMINE PEARLS Hand-rolled jasmine scented green tea Item # 20580

CHAMOMILE LEMON Sweet flowers & lemon myrtle leaves Item # 20150

DECAF GINGER LEMON Decaf green tea, ginger & lemongrass Item # 20260

ROOIBOS CHAI Warming spices & earthy vanilla tones Item # 20200

BREAKFAST BLEND Rich hearty blend of black teas makes a robust brew Item # 20220

LOOSE PU•ERH TEAS

LOOSE WHITE TEAS

LOOSE OOLONG TEA

EMPEROR’S PU•ERH Classic black pu•erh has deep bold body with hints of malt Item # 20350

ORANGE SPICE White tea, real orange peel & spice Item # 20240

CHOCOLATE PU•ERH Velvety cocoa, vanilla beans, orange peel & pu•erh tea Item # 20360

JUSTINE’S BLEND Hibiscus, zesty ginger, licorice & white tea Item # 20123

TI KUAN YIN—IRON GODDESS OF MERCY Emerald leaves have smooth body & sweet finish, bright & floral (Silver Medal Winner) Item # 20550

PRODUCT SPECIFICATIONS: Unit: 1/1lb 8.5” x 3.5” x 11.5” Case: 6/1lb 30.48” x 25.4” x 20.32”

AGED PU•ERH TEA BRICK Pu•erh tea leaves are aged & compressed for a traditional pu•erh tea experience 12 portions/bar 4/6ct. Item # 10390

LOOSE LEAF TEA STEEPING INSTRUCTIONS 1. Place loose leaf tea into strainer or tea sac.

2. Bring fresh water to a boil. For white, green and oolong teas, below boil, or allow water to cool slightly.

3. Pour water over tea and steep for appropriate time.

4. Remove leaves from brew & place aside.

5. White, green, oolong, & pu•erh teas may be re-steeped two more times.

QUANTITY: 10oz teapot: 1 heaping teaspoon (3 grams) tea 16oz teapot: 2 teaspoons (5 grams) tea 20oz teapot: 1 tablespoon (6 grams) tea

WHITE

Steep 4-5 min at 175˚F

HERBAL

Steep 5-6 min at 212˚F

GREEN

Steep 2-3 min at 180˚F

OOLONG

Steep 2-3 min at 180˚F

BLACK

Steep 4-5 min at 212˚F

PU•ERH

Steep 3-5 min at 212˚F

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SPECIALTY BLENDS Numi’s mission is to be the most innovative tea company in the world that is dedicated to taste, quality, sustainable values, and a commitment to community. We were one of the first to introduce the US market to herbs like rooibos and honeybush. We pioneered a full line of pu•erh teas; and we have since introduced exciting blends like vegetable, spice, and tea-infused Savory Tea®, cacao-based Indulgent Tea, and a full line of Turmeric Tea.

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INDULGENT TEA Steeped in Chocolate

Celebrate the blending of two of humanity’s most revered traditions — tea and chocolate. Indulgent Tea blends 100% real ingredients — organic cacao, spices, teas and herbs, for tempting flavors that capture the imagination.

CHOCOLATE ROOIBOS

CHOCOLATE MINT

Real cacao with smooth vanilla notes & sweet rooibos 12 ct box Item # 10500 100 ct tea bags Item # 30500

Sweet spearmint & a touch of citrus accents with real cacao 12 ct box Item # 10501 100 ct tea bags Item # 30501

CHOCOLATE EARL GREY

CHOCOLATE SPICE

Rich cacao, bold Earl Grey & touches of vanilla 12 ct box Item # 10502 100 ct tea bags Item # 30502

Luxurious spices blended with real cacao make for an exquisite chai 12 ct box Item # 10503 100 ct tea bags Item # 30503

Enjoy four indulgent blends as a luxurious twist on traditional Foodservice tea offerings.

Made with real cacao, it is a perfect guilt-free chocolate treat.

Delicious any time of day with milk or honey. Serve as a Chocolate Tea Latte!

PRODUCT SPECIFICATIONS: Case Pack: 6/12ct Box Dimensions: 3.26’’ x 2.67’’ x 5.15’’ Case Dimensions: 8.25’’ x 7’’ x 5.5’’

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TURMERIC TEA Sip the Spice of Life

Turmeric is an ancient root related to the ginger family. It is used as a balancing ingredient in Ayurvedic diets and is associated with many health benefits. Numi’s latest innovation, organic Turmeric Tea, highlights the ingredient’s earthy and robust character.

THREE ROOTS

AMBER SUN

With ginger, licorice & rose 12 ct box Item # 10550 100 ct tea bags Item # 30550

With rooibos, cinnamon & vanilla 12 ct box Item # 10552 100 ct tea bags Item # 30552

GOLDEN TONIC

FIELDS OF GOLD

Enlivened by lemon verbena & lime 12 ct box Item # 10551 100 ct tea bags Item # 30551

With chamomile & lemon myrtle 12 ct box Item # 10553 100 ct tea bags Item # 30553

PRODUCT SPECIFICATIONS: Case Pack: 6/12ct Box Dimensions: 3.26’’ x 2.67’’ x 5.15’’ Case Dimensions: 8.25’’ x 7’’ x 5.5’’

Rich blends offer a cleansing, refreshing, and enlightening retreat.

Perfect for spas and other establishments providing relaxing and restorative offerings.

Turmeric is a key trending ingredient full of health benefits.

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SAVORY TEA®

Nourishing vegetable, spice and tea infusions These satiating veggie-spice-tea blends are inspired by recipes from around the world. Rich in flavor, they offer a delightful opportunity to mix up any tea offering. From office break rooms to foodservice establishments looking to provide their guests with new delicious options, Savory Tea is the perfect complement to any tea offering.

TOMATO MINT

CARROT CURRY

SPINACH CHIVE

A bright Mediterranean infusion of tomatoes, mint, decaf black tea and cinnamon.

12 ct box Item # 16004 100 ct tea bags Item # 36004

A rich exotic blend of curry and ginger envelop sweet carrots and decaf green tea.

12 ct box Item # 16002 100 ct tea bags Item # 36002

Layers of steamed spinach greens and herbs balance citrus notes and decaf green tea.

12 ct box Item # 16005 100 ct tea bags Item # 36005

FENNEL SPICE

BROCCOLI CILANTRO

BEET CABBAGE

A crisp concoction of fennel and orange peel with decaf green tea.

12 ct box Item # 16006 100 ct tea bags Item # 36006

Hearty flavors of broccoli, celery leaves and cilantro are accented by decaf green tea.

12 ct box Item # 16003 100 ct tea bags Item # 36003

A buttery blend of beets, cabbage, cloves and apple with decaf black tea.

12 ct box Item # 16001 100 ct tea bags Item # 36001

GARDEN SAMPLER This cornucopia of nourishing vegetables, herbs and spices features all six blends.

12 ct box Item # 16110

Numi’s Savory Tea can be enjoyed a number of ways: As a great complement to a light lunch.

As a delicious brew for cooking rice or noodles.

As a satisfying snack alternative to hold you over.

PRODUCT SPECIFICATIONS: Case Pack: 6/12ct Box Dimensions: 3.26’’ x 2.67’’ x 5.15’’ Case Dimensions: 8.25’’ x 7’’ x 5.5’’

As a comforting cup when you’re feeling under the weather.

As a great companion to keep at your desk or take on the road.

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REAL INGREDIENTS The Numi Tea’m travels and sources tea directly from the gardens of origin, ensuring organic practices, freshness and consistency. We hand-pick premium organic teas and herbs, blending them with only real fruits, flowers, and spices. Since we use real ingredients and high quality teas & herbs (not tea dust or fannings), there is no need to spray “natural” flavorings or fragrances onto the teas. We let nature speak for itself.

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Tea Guide by Type All tea comes from a single plant, the Camellia Sinensis. An evergreen bush, tea is grown predominantly in Southeastern Asia. Harvesting, picking, and processing this evergreen bush yields 5 classes of tea: white, green, oolong, black, and pu·erh.

WHITE

GREEN

Young tea leaf buds are picked in early spring before leaves unfurl. The buds are withered then gently dried.

White tea is the least processed tea.

Processing: The top leaf and bud are plucked and briefly dried, and then pan fried or steamed to prevent oxidation. Rolling and curling the leaf creates unique flavors and shapes that will be finished with a final firing.

Processing:

Flavor:

Delicate, smooth, and slightly sweet

Health: Contains antioxidants

polyphenol

Caffeine: Low

Flavor:

grassy

Fresh, vegetal, nutty,

Health:

Contains polyphenol antioxidants. Most abundant catechin in green tea is EGCG.

OOLONG

Processing:

Broader tea leaves picked later in the season are partially oxidized while being rolled, curled, twisted, and fired into their final form.

Flavor: Smooth, savory, and rich; or delicate with notes of orchid and exotic fruits

Health: Contains antioxidants

polyphenol

Caffeine: Medium

Caffeine: Medium

BLACK

PU•ERH

full-

polyphenol

Flavor: Smooth, rich, earthy with hints of malt

The top two leaves and bud are rolled, bruised and crushed, allowing the leaf to fully oxidize and transform to a deep coppery brown color.

Flavor:

Hearty, bodied, brisk

Health:

Contains antioxidants

Caffeine: High

Processing:

Broad leaves are picked from ancient, wild tea trees in Yunnan, China. Leaves are piled, dampened and turned – fermented for 60 days. They are then left loose or compacted into brick-like shapes for aging.

Processing:

robust,

Health: Traditionally known to have many health benefits Caffeine: High

HERBAL

Herbal:

Containing no tea leaves, herbal teas are herbs, fruits and flowers. Teasans are calming, grounding and exotic.

Processing: Herbs, fruits and flowers are fully dried and sifted of dust

Flavor Range: minty, earthy, tart, sweet, floral or fruity Health: Varies depending on herb Caffeine: Naturally caffeine-free

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MARKETING SUPPORT We offer a comprehensive marketing program with a variety of materials to educate your sales reps, train your wait staff, and inform your customers. From personalized menus and product sheets to customized trainings, innovative tea-based beverage recipes, and POS merchandising, we are here to support your success and maximize your profits. Please inquire with our foodservice sales tea’m for more details.

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AMENITY CARD Compact and elegant hotel card or sampling tool with Aged Earl Grey ™ and Moroccan Mint.

Encourage customers to taste the Numi Difference.

Unit Dimensions: 3.5” x 6” Item # 31303

OFFICE SAMPLER CARD Informative card with one tea bag sample designed for the office supply channel.

Unit Dimensions: 3.5” x 3.5” Item # 99870

MINI SAMPLER An 8-bag assortment of our top-selling foodservice flavors.

Excellent for sampling and introducing the brand.

Unit Dimensions: 2.5” x 2” x 3” Item # 10012

Our exceptional tasting teas are captured in unique blends that use only the highest quality organic ingredients. We blend premium full-leaf quality teas and herbs with only 100% real fruits, flowers and spices. Our flavors balance richness and nuance, allowing the pure taste of tea to shine.

Aged Earl Grey™

Assam aged with real bergamot.

Higher caffeine. Steep 4-5 minutes.

Assam aged with real bergamot.

Higher caffeine. Steep 4-5 minutes.

Berry Black

Celebrating People Planet and Pure Tea Item # 99654 Steeped in Good Taste Item # 99655

Aged Earl Grey™ Assam aged with real bergamot.

Higher caffeine. Steep 4-5 minutes.

Berry Black

Berry Black

Darjeeling black tea and real berries.

Medium caffeine. Steep 4-5 minutes.

Darjeeling black tea and real berries.

Medium caffeine. Steep 4-5 minutes.

Darjeeling black tea and real berries.

Medium caffeine. Steep 4-5 minutes.

Breakfast Blend

Breakfast Blend

Rich hearty blend of black teas.

Higher caffeine. Steep 4-5 minutes.

Rich hearty blend of black teas.

Higher caffeine. Steep 4-5 minutes.

Rich hearty blend of black teas.

Higher caffeine. Steep 4-5 minutes.

Chinese Breakfast

Chinese Breakfast

Full leaf black tea with floral notes.

Higher caffeine. Steep 4-5 minutes.

Full leaf black tea with floral notes.

Higher caffeine. Steep 4-5 minutes.

Chinese Breakfast Full leaf black tea with floral notes.

Higher caffeine. Steep 4-5 minutes.

Decaf Black Vanilla

Decaf Black Vanilla

Indian black tea and real vanilla beans.

Caffeine free. Steep 4-5 minutes.

Indian black tea and real vanilla beans.

Caffeine free. Steep 4-5 minutes.

Decaf Black Vanilla Indian black tea and real vanilla beans.

Caffeine free. Steep 4-5 minutes.

Decaf Earl Grey

Decaf Earl Grey

Decaf Earl Grey

Decaf assam aged with real bergamot.

Caffeine free. Steep 4-5 minutes.

Decaf assam aged with real bergamot.

Caffeine free. Steep 4-5 minutes.

Decaf assam aged with real bergamot.

Caffeine free. Steep 4-5 minutes.

Golden Chai

Golden Chai

Golden Chai

Assam black tea and sultry spices.

Medium caffeine. Steep 4-5 minutes.

Assam black tea and sultry spices.

Medium caffeine. Steep 4-5 minutes.

Assam black tea and sultry spices.

Medium caffeine. Steep 4-5 minutes.

Green tea scented with real jasmine blossoms.

Medium caffeine. Steep 2-3 minutes.

TABLE TENTS Pop-up table tents featuring hot or iced tea. Great merchandising for cafes and restaurants.

Unit Dimensions: 4” x 7”

Our exceptional tasting teas are captured in unique blends that use only the highest quality organic ingredients. We blend premium full-leaf quality teas and herbs with only 100% real fruits, flowers and spices. Our flavors balance richness and nuance, allowing the pure taste of tea to shine.

Breakfast Blend

Jasmine Green

NUMI POSTER(S) Increase brand presence and drive awareness to tea programs with attractive posters.

Unit Dimensions: 22” x 28”

Our exceptional tasting teas are captured in unique blends that use only the highest quality organic ingredients. We blend premium full-leaf quality teas and herbs with only 100% real fruits, flowers and spices. Our flavors balance richness and nuance, allowing the pure taste of tea to shine.

Aged Earl Grey™

NUMI BROCHURE An all-in-one educational brochure that shares the story behind the brand and highlight the Numi Difference.

Unit Dimensions: 4.3” x 6” Item # 99957

Jasmine Green

Jasmine Green

Green tea scented with real jasmine blossoms.

Medium caffeine. Steep 2-3 minutes.

Green tea scented with real jasmine blossoms.

Medium caffeine. Steep 2-3 minutes.

Gunpowder Green

Gunpowder Green

Gunpowder Green

Full leaf smooth green tea pearls.

Full leaf smooth green tea pearls.

Full leaf smooth green tea pearls.

Medium caffeine. Steep 2-3 minutes.

Medium caffeine. Steep 2-3 minutes.

Medium caffeine. Steep 2-3 minutes.

proudly offers NUMI ORGANIC TEA

proudly offers NUMI ORGANIC TEA

proudly offers NUMI ORGANIC TEA

MENU CARDS Beautifully designed, customized menu cards with your logo, tea offerings, steeping instructions and the Numi Difference.

Available on request

Hot Tea Table Tent Item # 99931 Iced Tea Table Tent Item # 99930

DISTRIBUTOR STOCK SHEET We can consolidate your offerings into one sheet for your sales reps and team. Features the Numi difference and your item numbers.

Unit Dimensions: 8.5” x 11”

CUSTOMIZED TRAINING SUPPORT We want to make tea easy, profitable and fun. We can offer personalized trainings and support to get your program and team up and running.

Bagged Tea Service Guide

HOTWATER

Tea Guide by Type

®

®

All tea comes from a single plant, the Camellia Sinensis. An evergreen bush, tea is grown predominantly in Southeastern Asia.

Harvesting, picking and processing this evergreen bush yields 5 classes of tea: white, green, oolong, black and pu·erh.

HOTWATER

®

Celebrating people, planet and pure tea

HOTWATER

2

HOTWATER Rinse teapot with HOT water and pour out.

Fill teapot with HOT water.

3

OR

4

5

Serve HOT tea pot immediately to the customer.

6

Instruct customer to brew tea bag(s) (see quantity guide below) in the teapot or cup.

Quantity Guide 10oz teapot or cup: 1 tea bag

=

1

10oz

OR

Steep according to flavor directions and enjoy.

Steeping Time Guide

10oz

WHITE

GREEN

BLACK

HERBAL

Steep 4-5 min at 175˚F

Steep 2-3 min at 180˚F

Steep 4-5 min at 212˚F

Steep 5-6 min at 212˚F

Picked early in the spring, white tea is unprocessed and unoxidized, retaining the delicate, smooth and slightly sweet flavors of a fresh leaf.

1

2

=

16oz

OR

16oz

Green tea is unoxidized and processed by rolling, curling and shaping the leaf to unlock its vegetal, grassy and nutty flavors.

GREEN

BLACK

Steep 2-3 min at 180˚F

Steep 4-5 min at 212˚F

HERBAL TEA 0mg

HERBAL

OOLONG

PU•ERH

Steep 5-6 min at 212˚F

Steep 2-3 min at 180˚F

Steep 3-5 min at 212˚F

WHITE TEA <20mg

GREEN TEA <35mg

HERBAL

Anything brewed like a tea, but not from the camellia sinensis is called a teasan. Herbs, fruits and flowers brew flavors that range from minty, earthy, tart, sweet and floral.

MOST

BLACK TEA <50mg

COFFEE 100+ mg

Processing: The top leaf and bud are air dried then pan fried, steamed or baked to prevent oxidation. The leaves are then rolled or curled and undergo firing and drying to remove all moisture.

Processing: The top two leaves and bud are air dried, then rolled or bruised, allowing the leaf to fully oxidize.

Flavor:

Robust, soft and full-

Flavor:

Health:

polyphenol

nutty

Vegetal,

grassy

and

Health: Contains polyphenol anti-oxidants. Most abundant catechin in green tea is EGCG.

PLANET

PURE TEA

PEOPLE

• Premium, organic, full leaf quality tea

• A leading brand purchaser of Fair Trade Certified Tea in North America

• 100% real fruits, flowers and spices

• Fair trade funds provide: health- care, education and community development projects at the farms of origin

• Through thoughtful choices, we are committed to reducing our impact on the planet • 1st Non GMO Verified tea & tea bag

Caffeine: High

Containing no tea leaves, herbals are herbs, fruits and flowers. “Teasan” is our term, from the French “tisanes”, for brewed herbal beverages.

Flavor Range: minty, earthy, tart, sweet, floral or fruity

Health: Varies depending on herb.

Caffeine: 0, naturally caffeine-free

PU•ERH

OOLONG

Processing: Young tea leaf buds are picked in early spring before leaves unfurl, buds are withered then steamed to prevent oxidation.

Processing: “Broad leaves” are picked from ancient wild tea trees in Yunnan, China. Leaves are piled, dampened and turned fermented for 60 days. they are then left loose or compacted to brick-like forms.

Processing: Broader tea leaves picked later in the season are partially oxidized while being rolled, curled, twisted and fired into their final form.

Caffeine: Low

polyphenol

Flavor: Earthy flavor; hints of malt Health: Contains polyphenol antioxidants; and is traditionally known to have many other health benefits.

Caffeine: High

Flavor:

Smooth, savory and rich; or delicate, with notes of orchid and exotic fruits. “Tea for Connoisseurs”

Health: Contains antioxidants.

Available on request

STAFF TRAINING TOOL Educate your staff with tea education and steeping specifics. Great for back of house prep.

Unit Dimensions: 8.5” x 11” Item # 99679

polyphenol

Caffeine: Medium

TO L E A R N M O R E A B O U T O U R CO M M I T T M E N T TO P E O P L E , P L A N E T A N D P U R E T E A , V I S I T U S AT N U M I T E A .CO M .

Beverage Recipe Guide

®

P.O. Box 20420, Oakland, CA 94620

numitea.com

TEA SERVICE GUIDES Implement your tea program with these easy to follow step-by-step instructions. Available for bagged, loose leaf, and iced tea.

Numi’s exceptional pure tea taste balances richness and nuance. · Premium Organic Teas & Herbs · Real Fruits, Flowers & Spices · No “Natural” Flavorings or Fragrances

Herbal:

Processing: Herbs, fruits or flowers are fully dried and sifted of dust.

WHITE

Health: Contains antioxidants.

MOST

bodied

Contains antioxidants.

Caffeine: Medium

Flavor: Delicate, smooth and slightly sweet OXIDATION SPECTRUM

• Unique and delicious blends that balance richness and nuance

numitea.com

Black tea is the bold, rich brew from leaves that have been crushed and oxidized.

The tannins yield robust flavors and a full-bodied cup.

CAFFEINE LEVELS (per 8-10 oz cup)

LEAST

WHITE

Steep 4-5 min at 175˚F

LEAST

16oz teapot or cup: 2 tea bags

BLACK

All tea comes from a single plant, the Camellia Sinensis.

An evergreen bush, tea is grown predominantly in Southeastern Asia.

HOTWATER

Prepare your tea service tray.

1

GREEN

What is Tea ?

HOTWATER

TEA EDUCATION CARD A great educational tool for all levels of need – from distributor partners to servers – elevate your tea knowledge!

Unit Dimensions: 5.5” x 8.5” Item # 99720

IN-STORE DISPLAY SUPPORT From elegant photos to educational signage, Numi can work with your team to elevate the customer experience.

Available on request

BEVERAGE RECIPE GUIDE With over 20 creative recipes, this unique concept will spruce up your beverage program with tasty treats.

Unit Dimensions: 5.5” x 8.5” Item # 99726

Contact our foodsevice tea’m for additional support • foodservice@numitea.com • numitea.com/foodservice

24

numitea.com 888.404.6864

ORGANIC AGRICULTURE

All of Numi’s teas and teasans are USDA Certified Organic, Kosher and Halal.

SOCIAL RESPONSIBILITY

Numi began purchasing Fair Trade Certified™ teas in April 2005, and is now a top purchaser of Fair Trade Certified™ tea to the U.S.

In February of 2013, Numi launched its new

Fair Labor Practices (FLP) program, a

proprietary verification focused on continuous

improvement of labor and workplace conditions throughout Numi’s entire foreign supply chain. Nine Numi products thrive under this program, including all of our Pu•erh teas.

SUSTAINABILITY

Almost all of Numi’s packaging materials are biodegradable and/or recyclable, and our retail products are cello-wrap free. More than 95% of Numi’s packaging materials incorporate the use of post-consumer waste or renewable bamboo. Utilizing 100% post-consumer waste paper has reduced Numi’s landfill usage by more than 82,000 pounds annually.

NON-GMO

All of Numi’s teas are Non-GMO Project Verified. In addition to its teas, Numi was also the first company to have its tea bags verified by the Non-GMO Project. Numi strongly believes that since tea bags are submerged in hot water along with tea before consumption, it is important that tea and tea bags are non-GMO verified as well.

ECO -responsibility AUDIT

Through thoughtful choices, Numi annually conserves:

9,037 trees

581,216 Lbs. of landfill

4,787 mil (000) BTU ENERGY

4,052,564 gallons water

817,335 net greenhouse emissions

Environmental impact estimates were made using the Environmental Paper Network Calculator.

For more information visit: http://www.papercalculator.org

FROM GARDEN TO CUP: A DIFFERENT KIND OF BUSINESS In all company initiatives, Numi Organic Tea strives to foster a healthy, thriving global community while offering the purest, best-tasting organic tea. Numi is a founding B Corporation, and operates on a quadruple-bottom-line model founded on four basic principles: people, planet, product, and profits. In its efforts to become a standard-bearer of sustainability in the tea industry, Numi enacts these principles through responsible packaging, organic and sustainable agriculture, sustainable business operations, and social responsibility.

25

BOILING DOWN THE WATER CRISIS One in every nine people on the planet (nearly 800 million) does not have access to clean, safe drinking water.

More people die from lack of water and sanitation each year than are killed by all forms of violence, including war.

We started Numi Organic Tea because we believe everyone deserves a good cup of quality tea. But, what is tea without water?

While we are fortunate to have access to clean, safe drinking water, nearly 1 billion people live without this basic human right. It all boils down to us.

Numi Organic Tea has pledged 1% of our profits to this important cause. Join us in helping build long term sustainable water solutions around the world for people in need.

4,000 children die every day from water related diseases.

Despite the dangers, women and children usually bear the responsibility of collecting water for the family. Many are required to walk up to three hours a day to collect and carry it.

Without access to latrines or water for washing, many girls drop out of school when they hit puberty.

IT ALL BOILS DOWN TO WATER numitea.com/H2OPE

#4H2OPE

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COMPANY VALUES Celebrating People: We are eclectic individuals who encourage each other to be ourselves while celebrating our differences and similarities.

We have a generous spirit and infuse kindness and respect into all of our interactions.

Be the Change: We are obligated to create a positive impact on the planet and our communi’Tea. Positive change is achieved through inspiration, transparency and consistency of words and actions. Our energies are focused on finding solutions.

Nurturing Growth: Numi provides a learning culture and supportive environment that encourages personal enrichment and expects professional growth as we collectively strive for excellence.

Embracing Possibilities: Steeped in innovation, we are forward-thinking, openminded and willing to take risks.

Entrepreneurial in our approach, we embrace promising ideas and creatively realize them as a Tea’m. Each of us has the responsibility to share our ideas and ask, “What if?”

FOUNDERS’ STORY Numi is a labor of love by a brother and sister. She is the artist and he is the alchemist behind all of Numi’s blends.

They named their company Numi after a Middle Eastern dried lime herbal teasan they drank as children.

Photographs below of Numi’s founders, Ahmed and Reem Rahim, with their mother.

Kosher

Halal

TO LEARN MORE ABOUT OUR COMMITMENT TO PEOPLE, PLANET AND PURE TEA, VISIT US AT NUMITEA.COM. #99830

To inquire about our products, contact your regional sales representative or us at: foodservice@numitea.com or 888.404.6864 P.O. Box 20420, Oakland, CA 94620 All Rights Reserved. © 2015 Numi, Inc.