What's Steeping? 2014 Spring Edition

NUMI-What's Steeping?

ISSUE 7, SPRING 2014

®

What's Steeping?

2014 and the trade show season is in full swing and we are thrilled to have the opportunity to personally share our latest product innovation.

Indulgent Tea is our new line of cocoa and tea blends. We look forward to having you enjoy one of the first sips of Chocolate Rooibos, Chocolate Earl Grey, Chocolate Mint, or Chocolate Spice at Expo West (Booth #2426).

We are also pleased to share the latest Numi news with you in our seventh issue of What’s Steeping?: • Hot Off the Press—Numi is making the news a lot lately and we have plenty of highlights to share.

• Communi’tea—Numi Tea love from Facebook to the floor of the Winter Fancy Food Show where we first unveiled Indulgent Tea to the industry.

Thank you for your continued support and partnership throughout this incredible journey.

In Friendship,

Co-Founders Ahmed and Reem Rahim

CONTENTS

Hello Partners, Friends, and Family,

TEA BUZZ PRODUCT NEWS INDULGENT TEAS COMMUNI'TEA HIGHLIGHTS

• Indulgent Teas—Learn more about our new line of Indulgent chocolate tea blends with real cacao.

TO LEARN MORE ABOUT OUR COMMITMENT TO PEOPLE. PLANET AND PURE TEA, VISIT US AT NUMITEA.COM.

TEA BUZZ

Specialty Food Association Our brand new Chocolate Earl Grey Indulgent Tea was identified as one of the Winter Fancy Food Show’s top trends – low sugar sips – by the Specialty Food Association. The list was picked up in top press outlets like CNBC.com and Yahoo Finance as well!

http://www.specialtyfood.com/fancy-food-show/winter-fancy-food-show/2014-specialty-food-trends/

ZAGAT http://www.specialtyfood.com/fancy-food-show/winter-fancy-food-show/2014-specialty-food-trends/

“SF-Centric Takeaways from the Winter Fancy Food Show” by Zagat features Numi’s new Indulgent Teas.

http://www.zagat.com/b/san-francisco/fancy-food-show-the-five-top-local-takeaways?utm_campaign=&utm_medium=social&utm_source=twitter&utm_content=SF&utm_term

New Hope 360 New Hope 360 included Numi’s new Chocolate Rooibos Indulgent Tea in its list of "8 trendsetting natural and organic products from Fancy Foods 2014.” http://newhope360.com/trends-watch/8-trend-setting-natural-and-organic-products-fancy-foods2014#slide-4-field_images-598261

pe360.com/trends-watch/8-trend-setting-natural-and-organic-products-fancy-foods2014#slide-4-field_images-598261

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NUMI-What's Steeping?

ISSUE 7, SPRING 2014

San Francisco Chronicle / SF Gate After a blind taste-test by a panel of experts, the San Francisco Chronicle decided “Numi’s organic chai tea bag hits the sweet spot” and named it best in category.

http://www.sfgate.com/food/tasterschoice/article/Numi-s-organic-chai-tea-bag-hits-the-sweet-spot5153792.php

Supermarket Guru on ABC’s The View Supermarket Guru Phil Lempert brought Savory Tea with him onto The View to share with host, Jenny McCarthy and guest Chris Harrison, and called it “phenomenal.”

Reader’s Digest

January 8, 2014

Reader’s Digest claimed cooking with tea would be one of the “10 Food Trends Worth Watching in 2014” and featured a quote from Ahmed Rahim.

http://www.rd.com/slideshows/food-trends-2014#slideshow=slide7

Fresh Cup Magazine Ahmed Rahim talked about “the magical pairing of tea and chocolate” in Fresh Cup Magazine’s “The Whole Leaf” column.

January 2014

Real Food Real Kitchens “Earth Rich Savory Teas” features Numi’s Savory Teas and a mention of Numi’s budding partnership with celebrity chef Carla Hall.

http://realfoodrealkitchens.com/news/2014/1/13/earth-rich-savory-teas

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PRODUCT NEWS

INDULGENT TEA We are very excited to introduce our brand

With only five calories per cup, no sugar, and

new product line: Indulgent Tea. Numi’s new

a SRP of $7.99 for a box of 12 tea bags, Numi’s

collection of organic and fair trade chocolate

Indulgent Teas make it easy to save on both

teas celebrates the blending of two of

calories and cash versus a fancy mocha or

humanity’s most revered traditions — tea and

chocolate bar. Enjoy them with milk or honey,

cacao. Indulgent Teas provide the perfect

or simply on their own.

guilt-free way for chocolate lovers to satisfy their sweet tooth and enjoy the good-for-you qualities of cacao.

Trade Show Feedback for Indulgent Teas Our Indulgent Tea line was a hit at the Winter Fancy Food Show, and was named one of the top 5 trends of the show by the Specialty Food Association. Zagat, New Hope 360, and the San Francisco Chronicle also included it in their show highlights.

To try our new Indulgent Teas at Expo West in Anaheim, California, stop by booth #2426 in the Organic Pavilion between March 7-9. We’ll be there serving samples of each new blend and will also be hosting happy hours with Indulgent Tea cocktails on Friday and Saturday at 4pm in our booth. We hope to see you there!

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NUMI-What's Steeping?

ISSUE 7, SPRING 2014

Our Indulgent Teas are certified organic, verified Non-GMO, Fair Trade Certified™, and made with 100% real ingredients, including real cacao powder. Consumers can choose from four flavors:

CHOCOLATE ROOIBOS

CHOCOLATE MINT

Smooth South African rooibos is enveloped by creamy real vanilla beans, sweet honeybush and rich cacao. This sensual treat is a delightful, soothing beverage you can melt into.

This blend of Numi’s Moroccan Mint, cacao and orange peel has a sweet balance. The spearmint flavor adds a bit of spice while orange peel adds a hint of citrus.

CHOCOLATE EARL GREY

CHOCOLATE SPICE

Numi’s delicious Aged Earl Grey™ tea blends perfectly with cacao and real vanilla beans. Sweet bergamot orange notes harmonize with creamy vanilla and chocolate for a captivating treat.

This melt-in-your-mouth chocolate spice tea blends rich cacao with a host of colorful chai spices. Ginger and allspice are warming while cardamom adds kick and cinnamon rounds off this exotic treat.

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COMMUNI'TEA HIGHLIGHTS

Inspiring messages Our social media communities are growing like crazy so be sure to join in on the fun at Facebook. com/numitea, Twitter.com/ numitea, and Instagram.com/ numiorganictea! Here’s a taste of what you can find happening online in our communi’tea:

Fun giveaways

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Delicious recipe ideas

COMMUNI'TEA HIGHLIGHTS

NUMI-What's Steeping?

ISSUE 7, SPRING 2014

Instagram moments around the Tea Garden Say Hello at Expo West 2014 in Anaheim, CA!

We’ll be handing out samples of our new Indulgent Teas at Booth #2426 in the Organic Pavilion between March 7-9.

We look forward to seeing you there!

... and lots of fun feedback and conversation

Adventures in Tea Training Our National Tea Trainer, Joe McKinnon has been busy traveling all over the U.S and Canada to give special tea training events. If you’re interested in hosting an event with Joe, please contact jmckinnon@numitea.com.

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