i s s u e n o. 2 / 2 019 / a p r i l
N
Z
I
P
P
INSPIRATION
M
.
A
EDUCATION
G
.
A
Z
INFORMATION
I
N
E
CONTACT US NZ Institute of Professional Photography (NZIPP) P.O. Box 133158, Eastridge, Auckland 1146, New Zealand w: www.nzipp.org.nz e: info@nzipp.org.nz f: @NZIPP i: nzipp_national
COVER Katherine Williams - F.NZIPP
2 |
PRO REPORT NZIPP MAGA ZINE
We welcome your feedback and thoughts. If you have any questions or something to say, we’d love to hear from you, send it through to: info@nzipp.org.nz PRO Report is a publication of the NZIPP © NZIPP 2019. All rights reserved.
C
04
O
N
T
NZIPP UPDATE
E
N
T
82
NZIPP President, Ollie Dale, provides insight into what’s happening behind the scenes of NZIPP.
08
A GROWN-UP GAP YEAR
SERENDIPITY
87
NIKON IRIS AWARDS 2019
95
WHEN THE WHEELS FALL OFF Life often throws us curve balls - are you prepared? Simone Jackson shares her experience and advise of running a business when the unexpected happens.
64
NZIPP REGIONAL EVENTS Guest presenters, social gatherings and print critique evenings ... a great line up of events happeing across NZ over the next two months.
103
Check out the new Honours Distinction system, award entry criteria updates and a few more titbits ...
50
NZIPP NEWS The latest information on NZIPP Member benefits - the new n3 trade card, focus plus and shoppint local.
Teacher, photographer, father, designer, partner, firefighter (in no particular order) - there's a whole lot happening in Steve Hussey's life. 44
VALUING YOUR WORTH Here's a slightly different perspective, from Kim Hamblin, on valuing your worth as a photographer.
Packing up and heading off with an open mind and open heart, an adult gap year as experienced by Katherine Williams and her family. 28
S
NZIPP CALENDAR An overview of events, activities, dates and more on what's happening in and around the NZIPP.
105
NZIPP SPONSORS A huge thanks to all of our sponsors who continue to provide such great support to NZIPP, photographers and photography in NZ.
A BIG HEART We speak with Wellington photographer and animal lover Jo Moore and find out about some of her vonlunteer work with HUHA and the SPCA.
PRO REPORT NZIPP MAGA ZINE |
3
N
Z
I
P
P
U
P
D
A
T
E
Ollie Dale F.NZIPP I, NZIPP President
Nobody is immune to challenging times. Tragedy can come in many forms. While the tragic events of Christchurch have rocked the country, other more personal tragedies strike us every day. I’d like to take this opportunity to reach out to Mark Johnstone and his family as they mourn the loss of Janay, a young, vibrant mother and wife who passed away recently. It was wonderful to see the NZIPP community’s generous and heartfelt response, and we’re working with the Johnstone family on a way to remember Janay within our institute and the industry she called her own. I recently visited our friends in Australia, at their invitation, to be a part of their strategic planning weekend in Sydney. It’s possibly not at all surprising that they are facing many of the same issues as we are, and it was great to be a part of the conversation that will move the AIPP forward. Especially exciting was the appointment of Dan O'Day onto the AIPP Board, who will no doubt bring some great ideas and fresh views onto their leadership team. Some of you may have heard of the inception of the NZ Photography Collective. This manifestation of an online group of photographers indicates that you might not get everything you need in business, life and relationships from a Facebook group alone. Our industry needs genuine, authentic real-world conversations and interactions, so it’s great to see them take the next step. With a position currently available on the NZIPP Board, I recently reached out to a few of our own members to gauge their interest in filling the position. The Board is meeting next week (as I write this) for a 2-day retreat to strategise our own future and direction. We really need to focus on a few key areas to stay relevant and
4 |
PRO REPORT NZIPP MAGA ZINE
representative of the profession, and the vision and ideas going forward will need a courageous approach from both the Board and members alike. Do you have the courage to take on the challenge? Were you bummed that I didn’t reach out to you? Do you have your own vision or ideas for the institute? No matter what stage or level you are at in your membership, get in touch and talk to me about your vision, and perhaps we can combine our powers for the advancement of professional photography in New Zealand!
not a member of the nzipp yet?
new zealand institute of professional photography w. e. f. i.
www.nzipp.org.nz info@nzipp.org.nz @NZIPP nzipp_national
join today!
Image © Karolina Stus PRO REPORT NZIPP MAGA ZINE |
5
click here to get your TICKET 6 |
PRO REPORT NZIPP MAGA ZINE
Brooke Shaden Fine Art Photographer
Courtney Holmes Family Photographer & Videographer
Michael Clark Adventure Sports & Commercial Photxographer
Craig Parry Ocean & Nature Fine Art Photographer
Lauren Bath Travel Photographer & Professional Instagrammer
Craig Turner-Bullock Pet Portrait Photographer
Eric Ronald Wedding Photographer
PRO REPORT NZIPP MAGA ZINE |
7
A GROWN-UP GAP YEAR Text and images by Katherine Williams, F.NZIPP
8 |
PRO REPORT NZIPP MAGA ZINE
"What can be more empowering than when you have hold of an idea and it's something that you want so deeply and intensely ..." Can a more potent tool exist for regeneration of the mind, body, and soul than a seriously fat wedge of time out? Our creativity when we are in flow requires harmony with our internal being, and when creative blocks come at us like walls, there's often disquiet within us (sometimes requiring unearthing). When our creativity is challenged, what is next under self-attack? Self-growth. Feeling tired and stale, our passion drops and we project this onto our clients. They choose someone else. We start to obsess over where the next payments are coming from. While we 'tell' ourselves thoughts of success, that positive talk does nothing when the dis-ease has fills us, as our feelings do not agree with our thoughts. Our internal systems have moved into survival mode, and creativity and business take a hit. Time to ditch your love job? Or is it time to take off for a grown-up gap year?
PRO REPORT NZIPP MAGA ZINE |
9
MY STORY, MY WHY Like burning hot sand on my toes, downtime had never been something I could pause comfortably within and just be still. Its pleasurable allure made me want to burrow into it, but it would scald me with the sense that I needed to move into the next space rapidly. Perhaps it was an instilled belief that had become so ingrained in me that to be successful in this creative business game, I needed to be ‘doing’ all of the time, and I needed to work harder than all my "conventional-path counterparts”. But most likely the truth was that my choice to be really freaking busy allowed me escapism from the parts I didn't like about myself. Run from the present, and you can only see the future, which of course doesn't really exist.
10 |
PRO REPORT NZIPP MAGA ZINE
The greatest gift had been given to me a year before we left New Zealand. Like many life-changing gifts, it presented itself as something sinister, something callous, something that pinned me down and held me in that hot sand until I was blistered within. An injury that seemed at the outset innocuous wasn’t, and suddenly from my need to control my life at the redhot speed I was forced into nothingness. Ultimately, my derailment was the foreshadow of a glorious and one of the most impactive choices I have ever made. What can be more empowering than when you have hold of an idea, and it's something that you
Under the midnight sun of Alaska in Denali National Park, we were jetlagged, so midnight wildlife spotting and 1:00am dinners seemed a perfect solution. While Neil and I had our sights set on the big animals, the girls loved the snowshoe hares, who we later learned are affectionately nicknamed Tundra burritos.
want so deeply and intensely, and those close to you in your life provide you the freedom to just run with it? Upon floating the concept (which wasn't a new conversation, just in possession of a new catalyst), my husband Neil said 'ok, sounds great to me.' Once it was decided, it was in many ways more blind faith than planning that gave us the gift of the sabbatical of a lifetime. Sense and sensibility were pointing elsewhere, as they do for most of us, but from my vantage this was a non-negotiable; a 7-month world trip with our two girls (Olivia 11, Arabella 9) with our travel choices made on desire.
PRO REPORT NZIPP MAGA ZINE |
11
12 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
13
From there that hot sand possessed a fluidity to it like never before, so light that each and every grain pressed into me gently and reminded me to stay grounded yet with eyes on the horizon and what it offered. Any previous doubts that we could succeed with the travel plans were gone. With every particle of my being, I felt as if we had the tickets before we did. Having long admired nomads, adventurers, hackschoolers and black sheep, I had thought it could be a great idea to tell our story along the way on public platforms, blogs, webinars, social media, YouTube. I daydreamed about it and watched others 14 |
PRO REPORT NZIPP MAGA ZINE
who were doing just that and making the big bucks doing so. Upon leaving New Zealand, though, it almost immediately became apparent to me that to do it well is a heck of a lot of work. Also, most significantly, this could destroy the very fabric of why we were there: the impetus for this trip was the need for contemplation and reflection. And just as what you say no to is at least as powerful as what you say yes to, the disconnection is at least as powerful as the connection.
A New Benchmark Available for Canon & Nikon One of the most anticipated lenses from the Sigma Global Vision line. The Sigma 70-200mm F2.8 DG OS HSM Sports is the new flagship large-aperture telephoto zoom lens that meets the most stringent needs of professional photographers. Robust yet lightweight, the lens’ magnesium body ensures high mobility and its dust- and splash-proof structure ensure safe use even in the most challenging shooting conditions. It also incorporates Intelligent OS with an acceleration sensor and the latest algorithm capable of panning in all directions. Providing up to 4 stops of performance.
S
70-200mm F2.8 DG HSM Sports
Large case included
09 276 3271 CRK Ltd sales@crknz.co.nz 3 Hotunui Drive, Mt Wellington, PROAuckland REPORT NZIPP www.crknz.co.nz MAGA ZINE | 15
The wild little Greek Island Ikaria grabbed my heart. We stayed on an organic vineyard and farmstay, our hosts Eleni and George taught the girls how to make filo pastry, how to milk goats, and how to find the sweetest grapes first thing. Then after a day of exploring the rugged island, we'd meet at sunset for a wholesome meal with bottomless glasses of organic wine. Cheers!
16 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
17
18 |
PRO REPORT NZIPP MAGA ZINE
Watching the Olivia and Arabella experience vertigo panic as we jumped from a boat into deep blue water to snorkel in Okinawian water, then within just one single breath, seeing the fear being replaced with the intense overcome joy of another world beneath them.
PRO REPORT NZIPP MAGA ZINE |
19
20 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
21
22 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
23
"Blind faith and firm inner conviction had to be absolute, then the synchronicities and serendipities would only reveal themselves ..."
AT THE BUSINESS END OF MAKING IT HAPPEN Shutting up shop for the duration of our journey was never going to be an option, as significant fixed costs had to be covered. We started to share our studio lease with another photographer, and continue to do so now. We hired a part-time client coordinator to call prospects, book appointments and deal with general inquiries. Through outsourcing to a good friend, we continued to shoot commercial work. We had two photographers shoot portraits for us, and Kate (who we share the studio with) also conducted sales sessions for us and printed client orders, amongst other things. As we traveled, we continued with editing and producing work, preparing for print, etc. We are ever so grateful to our wonderful photography friends for their help and hope one day we can reciprocate. Blind faith and firm inner conviction had to be absolute: the synchronicities and serendipities would only reveal themselves if we expected they would. It wasn't that we entirely threw planning out the window, more that there was an innate trust that we didn't need to know every detail of how we would bring it into fruition. Merely possessing a knowing, it was a reality, not a dream.
24 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
25
Judge development & print critique workshops presented by the AIPP Judge development team
Bill BAchman & Robyn Campbell AUCKLAND - Thursday 16 May WELLINGTON - Friday 17 May CHRISTCHURCH - Saturday 18 May *More details coming soon
$55 NZIPP Members $110 non members *tickets on sale mid-april (limited numbers) 26 |
PRO REPORT NZIPP MAGA ZINE
S IRI AWARDS
Live print judging THURSDAY 20 - SATURDAY 22 June 2019 ACADEMY GALLERIES, Queens Wharf, WELLINGTON
PRO REPORT NZIPP MAGA ZINE |
27
SERENDIPITY Text and images by Steve Hussey, F.NZIPP
Do you know that every year 98% of the atoms in your body are replaced? That you get a new coat of skin every month? These questions keep me very aware that we are never the same person from day to day, which is both profoundly nerve-wracking and conducive to a blinding sense of optimism. I guess that pretty much defines who I am. A bundle of nervous energy, one moment engulfed by self-doubt and the next swinging from the rafters with hope that I am not the finished product and that there are new adventures and challenges hiding around every corner.
Image right courtesy of STUFF/Rosa Woods
28 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
29
I have had the great pleasure of growing up in Nelson and returning there as an adult, and I am fortunate enough to be raising four great kids there with my partner Sarah.
Back in 1972 my parents moved my family from Wainuiomata and bought a dairy. I remember ‘helping’ my dad deliver boxes of groceries to older customers and being spellbound by their stories. A few of them thought this cute little bespectacled 4-year-old was adorable (not much changes) and I remember one lady left me a gift in her will. It was an old wind-up gramophone with a stash of 78’s and a box camera. Hence my passion was ignited for both very old scratchy music and photography…. well, sort of. I know the lyrics to ‘Pecos Bill’ and how to take photos.
At the end of college I decided to become a teacher, because the holidays looked great. I went to teachers’ college and got an arts degree, but didn’t enjoy managing 30 kids in a classroom. I was then offered a position in a graphic design studio based on the fact I was pretty tech-savvy and had a sense for design. I had made lots of business cards for friends and knew how to use fledgling versions of CorelDraw and Photoshop. The business I worked for also needed some photography, which was a hobby I had always enjoyed.
So the path for the first 20 years of my career was in graphic design and eventually web and userinterface design; always with a little photography in the background but only enough to feed the urge to do more. When I hit 40 I decided to take the plunge and put my graphic design business on hold while I relaunched myself as a professional photographer. I bought some more gear, did some online training and
30 |
PRO REPORT NZIPP MAGA ZINE
"... I know the lyrics to 'Pecos Bill' and how to take photos."
changed my business card. In hindsight it was a risky thing to do with young kids and a mortgage, but you have to make the most of life. There were definitely financial challenges, but it was one of the best decisions I have ever made. After about two years of being a photographer I decided to enquire about joining the NZIPP. I committed to working towards being accredited and entered my first Iris Awards in 2013.
Entering the Iris Awards (as I have often heard tell), teaches you more about photography and what makes a good image than just about any other process you can go through. I was lucky enough to get along to a day of judging in Rotorua and I had an epiphany. I was in the right place, doing the right thing. The language being used to discuss the images and the feelings they evoked, and how they connect the photographer, subject and audience, was transformative. I was overwhelmed by an almost
spiritual feeling, looking at these images through the eyes of five exceptional human beings and seeing them in print. It is an experience that moves me every time I get to sit in on judging.
I will never forget being in Queenstown at the back of the room the day I won my first Gold in creative portraiture. My life was tumultuous during 2015 and 2016, with the end of my marriage, the death of my mum, and dealing with a very sick relative and serious business concerns. I often felt like I was becoming
sick myself due to the stress I was constantly under. It occurred to me that I felt more and more like two different people; a serious, dour businessman and a creative, passionate photographer and father. The two felt diametrically opposed and I wanted to try to tell that in a photograph. I had taken a headshot using a similar lighting set-up to the WWII Veterans Project that I had done some shooting for, and it struck me as an interesting idea to mirror the two halves of my face to try to illustrate how in varied light someone can look the same person but also uncannily different. It worked for me and so I entered it. The most amazing
PRO REPORT NZIPP MAGA ZINE |
31
32 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
33
34 |
PRO REPORT NZIPP MAGA ZINE
thing was hearing a judge, Anthony McKee, talk to my print and basically read the script from inside my head. I started sobbing at the back of the room and it really was the most unbelievable moment.
My life now is much more settled, I am happy to say, although certainly not without drama or excitement. My daily work is as a commercial photographer, shooting a very interesting mix of editorial, advertising, locations and events. I get to meet a lot of very beautiful people and am humbled to shoot in some magnificent locations throughout New Zealand. My partner Sarah and I also write and illustrate an ‘adventure’ column for Wild Tomato magazine, which encourages us to seek out slightly different activities and experiences. Alongside photography I have another role which keeps my life interesting and that is as a volunteer firefighter with Fire and Emergency New Zealand.
At the point that my life fell somewhat into pieces, I decided I wanted to change a few things. One of the articles I read at the time talked about keys to happiness, which included fairly obvious stuff like being fit, and eating and sleeping well. What caught my attention was the suggestion of the need for altruism and the necessity of making and maintaining social connections. I had thought about being a firefighter on and off through my life, but I had ruled it out due to my age and poor eyesight. Serendipity played a hand and I met a fellow father at a kid’s birthday party who was a ‘volly’. He assured me neither concern would necessarily be an impediment, and encouraged me to come along to the fire station and see what I thought. I straight away loved the idea of joining up but the commitment was a challenge at first, with four young kids and a new relationship. Now, two years since becoming a volunteer firefighter, it has been such an incredibly rewarding and enriching
"What caught my attention was the suggestion of the need for altruism and the necessity of making and maintaining social connections."
time for me and my family. I am sure they still have mixed feelings when my pager goes off, but I feel so much more confident about who I am now that it feels as though my family is stronger for it. Photographers have a great set of skills to bring to firefighting; we need to be flexible, confident and adapt to new situations quickly. We must be able to assure people that we have the situation in hand and have the skills, training and equipment to deal with whatever we are presented with.
PRO REPORT NZIPP MAGA ZINE |
35
About two weeks before the Pigeon Valley Fire in Nelson I was in the first crew responding to a major house fire in Stoke. My partner Dean and I were the first to enter the burning house. It was a surreal moment, as I felt so calm and confident. Even though I was working hard and fast I didn’t feel rushed or in any real danger. It obviously was a dangerous situation, but I had such confidence in my team and my training that I knew exactly what I should do and how to stay safe. I know someone lost their house and I am saddened by that, but the experience made a deep, profound impression on me.
And then one spark started the biggest fire in NZ’s recorded history…
A farmer inadvertently ignited the inferno when ploughing a tinder-dry paddock. Suddenly our region was covered in an immense cloak of shade as a 2,300ha fire established itself on the hills and valleys
36 |
PRO REPORT NZIPP MAGA ZINE
to the west of Richmond, turning the sun blood-red. In time over 3,000 people were evacuated from the grasp of this sprawling monster. The Nelson/Tasman region became the very best version of itself. The community came together in a way that was truly inspiring. Everyone was looking for opportunities to support each other. I honestly felt embarrassed saying I was a firefighter sometimes, as it would often lead to someone pouring out their heartfelt gratitude for our efforts. I guess that is a bit of the tall poppy syndrome kicking in, but it is so true that our firefighting community (and first responders in general) always have to work as a team. We are not very good at accepting praise individually, because nothing we do is as an individual.
Fighting the Pigeon Valley Fire took about 50 hours of my time. That is a challenge when you are selfemployed, though my clients were exceptionally understanding and supportive. Some 80% of NZ’s firefighters are volunteers, and as soon as the initial
PRO REPORT NZIPP MAGA ZINE |
37
38 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
39
fire attack was over and more resources could be brought in from around the country, we were released back to our own stations to ensure our own patches were crewed. The 50 hours were broken over four shifts. We were responsible for protecting homes and businesses, extinguishing hotspots and fire attack. The strongest impression I had was the strong sense of team and community. I remember coming back to the station after a long shift and finding a note on our lockers from the owner of the nearby Countdown supermarket saying we should go over and get any food or drink we needed.
I consider myself a very lucky guy. I experience living in a way many people don’t get to. I have made huge mistakes along the way but am trying to put good into the world. I am loved and challenged on a daily basis and that I think makes for a great life.
40 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
41
M
arty has been binding books for nearly two decades, which means 500,000 books could have passed through his hands. He learnt to bind from a master German bookbinder and here's his story...
42 |
PRO REPORT NZIPP MAGA ZINE
"I got into this business 20 years ago. I married into it. My father-in-law was a book binder for 45 years and he taught me everything I know. I love to bookbind because I love making things with my own hands.
Sometimes the work is detailed but at the end of the day you can see the difference.
I ran my own bindery for 10 years and Momento was my client. When they set up their own photo book production facility in 2008 I came on board to run their state-of-the-art bindery. Before I started binding photo books most of my work was thesis binding and while we always produced beautiful work, Momento ramped up the quality even more. We use the best materials. The best book board, linens from Germany, leathers from Italy. Every book is stitched, and when the Super Sewer threw a tantrum last year we had to sew the books by hand.
I think it’s great how the pages are printed on a high-end digital printer but we still use old-school binding techniques that have been used for centuries.
Until I worked for Momento I didn’t understand the different levels of print quality but the albums are printed with inkjet colour and they're really amazing.
A lot of books require embossing on the cover, and getting a clean crisp impression is an art in itself. Every material, and every design needs different heat, time and pressure to get it looking just right.
Most of my team have been working with me for eight years now and I just hope that people realise that it’s human beings who make their books, not just machines, and we genuinely care. If I’m not happy with a book there is no way that book is going out the door.
Then there’s the Flush Mount Albums with their perfectly flat gutter. They involve a new binding technique and equipment and the outcome is spectacular.
Get 25% off all client orders and 40% off Studio Displays at momentopro.co.nz/NZIPP PRO REPORT NZIPP MAGA ZINE |
43
I
R
I
S
A
W
A
R
D
S
from the NZIPP Honours council The lead up to the 2019 Nikon Iris Awards is now in full swing, following the release of the Call for Entries document at the beginning of March.
"... help us to make this year the first...!" Make sure you read through the Call for Entries document fully, to ensure you are familiar with all the rules and terms and conditions of entry. EVERY year the Honours Council reluctantly needs to disqualify entries that don't meet certain criteria, so, help us to make this year the first we don't have to do this, by ensuring your entries comply with all rules! CHECK - print size, matt size, file dates, metadata, post-production requirements, image content, submission requirements, deadlines, ... Most of all, challenge yourself, learn new skills, avoid overthinking things, and have fun with preparing your entries. We look forward to seeing some amazing imagery come June!
entry vetting For a number of years now the Honours Council have used a BTS vetting process to check entries for compliance of entry rules - to ensure all entries are judged on a level playing field. To make this process less time consuming, admittedly from our end, this year the requirement is that all entry submissions are to include a USB (or SD card) in their print case, containing all of the original/RAW files and working files for each and every element used in the creation of an entry. Working files are all unflattened/layered files (whether only two or whether several hundred layers) used to create the entry. Further details on the requirements for this can be found on pages 5 and 50 of the 2019 Call for Entries document. * FOR THIS YEAR ONLY, for any image (digital file) that shows a completion date prior to the release of the Call for Entries document date (07 March 2019) we will accept the submission of any associated working files (including flattened files) alongside the RAW/original files for each and every element used within an entry. * A reminder also, that ALL content within an entry must be the work of the photographer (entrant), including textures, borders, etc.
44 |
PRO REPORT NZIPP MAGA ZINE
S IRI AWARDS bo o k
c o mme rc i a l
d o c u me nt ary
c reat i ve
f a mi l y
l a nd s c a pe
i l l us t rat i v e
nat ure
po rt rai t o pe n
w e dd i n g i n-c a m e r a art i st ry
po rt rai t i n-c a m e r a art i st ry
s t ud e n t s t ud e n t
t rave l
w e dd i n g o pe n
download & the call for entries document now! PRO REPORT NZIPP MAGA ZINE |
45
I
R
I
S
A
W
A
R
D
S
NZIPP Honours Distinctions The NZIPP Honours Council is now very close to releasing the information to members on their updated status within the new NZIPP Honours Distinction system and the Honours Team believe that the new structure aligns really well with what the membership indicated they wanted through numerous conversations and the member survey. It's been an absolutely mamoth task within a complex system, and a huge thanks has to go to Jody Janssen for her mathmatical expertise (and patience), and to Harry Janssen, who has been a phenomenal support in helping coordinate all the data. All current members should receive an email in the coming month, outlining merit points totals and distinction level, as aligned to the new system. The information sent will also include details on the correct use and terminology to be used with the distinctions and the conditions associated with the use of NZIPP Honours Distinctions. Honours Distinction
Distinction Requirements
Associate
A minimum of 5 merit points is required.
Master of Photography
After achieving the Associate level, an additional 10 merit points is required to achieve the Master of Photography (a minimum total of 15 merit points).
Bars to Master of Photography
An additional 10 merit points is required for each of the five levels of Bars to Master of Photography (25, 35, 45, 55 and 65)
Grand Master of Photography
A minimum of 75 merit points is required, which must include a minimum of 25 Silver, 4 Silver Distinction and 6 Golds.
Bars to Grand Master of Photography
A minimum of 110 points is required to achieve the first Bar to Grand Master and a minimum of 145 points is required to achieve the second Bar to Grand Master.
* Terms and Conditions apply on how many points are required to be earned within the last four-year period, who is eligible to earn merit points, and who is eligible to be awarded NZIPP Honours Distinctions.
NZIPP Merit Points The Iris Awards programme is a forum aimed at supporting ongoing professional development, where photographers are challenged to grow their photographic capabilities year on year, which in turn supports raising the standard of professional photography in New Zealand. As part of this, NZIPP members earn merit points on awards won at the Iris Awards. As an Accredited Member, achieving awards and merit points are a pathway to being awarded NZIPP Honours Distinction levels - that of Associate, Master of Photography and Grand Master of Photography (see above). These distinctions offer recognition to NZIPP members who demonstrate sustained high levels of photographic practice, through vision, creativity, innovation and technical excellence.
46 |
PRO REPORT NZIPP MAGA ZINE
2019 Awards, points & judging criteria Score
95 - 100
90 - 94
85 - 89
80 - 84
75 - 79
60 - 74
50 - 59
Award
Gold Distinction
Gold
Silver Distinction
Silver
Bronze
Professional Standard
Below Professional Standard
Merit Points
2
2
1
1
0.5
0
0
Award Description •
Exceptional vision, creativity & innovation
•
Exceptional visual communication & interpretation of subject
•
High level of originality of thought/concept
•
Invokes a superior emotional response
•
Has an enduring quality
•
Exceptional mastery in all areas of creative & technical execution
•
Outstanding level of imagination & creativity
•
Outstanding visual communication, interpretation of subject &/or emotion
•
Originality of thought/concept
•
Outstanding mastery across all areas of technique, craft, production & print quality
•
Excellent level of imagination & creativity
•
Excellent visual communication, interpretation of subject &/or emotion
•
Excellent level of technique, craft, production & print quality
•
High level of imagination &/or creativity
•
High level of visual communication, interpretation of subject &/or emotion
•
Very high level of craft, skill and technique
•
Very high standard of professional practice, craft, skill & technique
•
Exceeds the normal level expected of professional practice
•
Approaching award level
•
Well executed, appropriate professional level of craft & technique
•
Good standard of professional practice - what a professional is expected to produce day to day
•
May show proficiency in some areas
•
Does not yet exhibit the standards required of professional practice
PRO REPORT NZIPP MAGA ZINE |
47
S IRI AWARDS
key DATES Online Entry Registrations Open - monDAY 29 April 2019 Online entry registrations close - monDAY 03 June 2019 Print/book delivery deadline - MONDAY 17 june 2019 48 |
PRO REPORT NZIPP MAGA ZINE
f l e s r u o y challenge t oday! by entering the 2019 nikon iris awards CALL FOR ENTRIES * click on the button
PRO REPORT NZIPP MAGA ZINE |
49
WHEN THE WHEELS FALL OFF Text and images by Simone Jackson, M.NZIPP
It’s a fact of life that we often don’t know what's around the corner. Life is busy enough as it is without worrying about the “what ifs”, right? We are busy professionals working hard, and suddenly we are pitched a massive curveball - how are we going to react? It could be an unexpected illness or family event, an accident, natural disaster or a change in financial circumstances out of our control. Our business can come to a grinding halt, especially as for most of us, we ARE our business.
50 |
PRO REPORT NZIPP MAGA ZINE
It can seem daunting, but remember you are not the first this has happened to and you will certainly not be the last. We’re going to look at dealing with the immediate impact of a serious illness or accident. Then we’ll consider “plan B” for our business – will it survive? What can we put in place now to make sure it does? How can we safeguard our mental and emotional wellbeing during this stressful time? Don’t panic. We already own the strongest tool to combat these challenges: our own thought process.
"... logic and positivity are the tools needed to get the "wheels" back on." When unexpected or upsetting news is first relayed, our minds can go into panic mode, often blocking useful information and details. It’s ok to be upset and shocked - these are natural responses. But logic and positivity are the tools needed to get the “wheels” back on. So gather as much information as you can, write notes or record what the health professionals tell you. Give yourself time to absorb all the information. Who is your immediate support network? Family, friends, work colleagues? It is good to meditate about
this now. Your bestie may be great company for drinks at the BBQ, but are they good at keeping you calm in other situations? A certain degree of emotional detachment is vital. This is not easy, but it’s important. It will help you take a step back and look at the whole scenario objectively. Do NOT react immediately! Give yourself and your family time to digest everything that has happened. Informing the public immediately, especially on social media, can do more harm than good when you realise your clients could find out information before you have put necessary systems in place. Your clients need to have the confidence that their investment is being managed well.
PLAN B Having a back-up plan will prevent you from falling into a state of fear, helplessness and doubt over what to do next. Here are some things to think about as you develop your Plan B. Income protection insurance. This is not as scary or complicated as you may think. Companies like Rothburys have agents who will sit down with you to work out a personalised package. Things like being able to nominate a certain amount of preferred income mean the choices are completely up to you. You can also pick and choose what types of cover are important. A business continuity plan (BCP) or emergency takeover instructions. Who will be your first contact person if something goes wrong? Can they access your phone, computer and contacts in order to be able to take care of necessary matters?
PRO REPORT NZIPP MAGA ZINE |
51
52 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
53
CARING FOR CLIENTS Our clients have picked us because they have connected with us through our work and personality. Connect with like-minded photographers to whom you would feel comfortable passing your clients for a while. Being a member of an organisation like the NZIPP gives an advantage, in that we can make personal connections with a wide group of professionals in different regions. If we don’t “click” personally with another photographer, could we expect our client to? Facebook/social media groups have a real relevance in our industry, but getting to know other photographers face to face is hugely important. If you are still able to cover a portion of your work, think about what you would be willing to hand over to other photographers. For example, a wedding photographer may have a trusted colleague who could cover some wedding dates. Talk to your back-up – will they do all or part of the job? Will you step back in for the editing? All these options need to be discussed clearly, and new contracts drawn up, ensuring that clients understand and are happy about the changes. Once these systems are in place, you will be able to allow yourself some breathing space. Also, make sure you let all your healthcare professionals know you are self-employed and your work commitments. They are very aware that selfemployed people need to get back to work. They do their very best to get us back to paying tax ASAP!
SAFEGUARDING MENTAL AND EMOTIONAL WELLBEING Remember, the event has happened. We cannot turn the clock back. It's now up to us how we manage it: not our partner, not our family, but ourselves.
54 |
PRO REPORT NZIPP MAGA ZINE
Every day can be different, which is why you hear the cliche “take one day at a time”. Acknowledge your emotions, and don’t feel guilty or silly when you are having a bad day. It’s only natural after a particularly difficult treatment, a thoughtless comment from someone or a disappointing development, that things can get us down.
".A lot of chemical reactions happen when we smile."" SOME PRACTICAL THINGS TO HELP YOU STAY POSITIVE Take all help offered. Use your time to get well. Others often want to help, and accepting their offer will benefit them as well. Smile! A lot of chemical reactions happen when we smile. Even a forced smile will release dopamine, endorphins and serotonin into your bloodstream, lowering stress and boosting your immune system. Have you ever watched a game show where the contestant has not done well and has lost the main prize? Very often, even though their eyes show disappointment, the contestant is still smiling as best as they can. Sure, they don’t want to look like a sore loser, but they have subconsciously helped themselves to accept the inevitable and they have already started the process of moving on. Smiling has the added benefit of attracting people. Your smile has unwittingly helped you cope. But it is vital to help yourself and keep those close to you in a positive mindset.
PRO REPORT NZIPP MAGA ZINE |
55
56 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
57
Be realistic. Don’t expect too much of yourself or set unrealistic goals. Your body is weakened. Dealing with the stress of an illness or accident and the associated treatment consumes a huge amount of your body’s energy. Take the time necessary to rest and heal. Look after yourself. Diet, adequate sleep and rehabilitative exercise are vital for a compromised body. You have only a small window of opportunity to get your muscles back to their best. If the healthcare professionals recommend a routine, keep to it and do not miss a session if at all reasonably possible. Stay positive. Embrace positive, happy company and boot the negatives. Positivity feeds and nourishes us. This is the best time to use your sense of humour! But what can we do if it’s virtually impossible to kick out some of the negatives in our life? Use this time to fully
58 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
59
utilise your imagination. For example, imagine that negative person has been put into the “ejector seat”. When they make a comment that gets you down or upsets you, press the ejector seat button in your imagination and watch them disappear! Make up thought patterns that will help you – it will be a hoot to think about this at a later stage! Say thank you. We love it if a client sends us a message or a thank you card. Are we grateful to the professionals helping us? Pause and reset button. What do you love? Take the time to enjoy it. Walk and revel in that salty beach air, watch your children sleep, feel the sun on your skin, observe the stars on a clear night, lean over your neighbour’s fence and smell the flowers, spend time with your pets. You need to appreciate life’s simple pleasures. It will make you thankful, and it will make you value what is most important. It will make
60 |
PRO REPORT NZIPP MAGA ZINE
you pause and reflect on many things we can still appreciate in life - the valuable things. And when we are ready to start work or take on more, the experience and journey we have gone through will make us stronger and able to cope with any future hurdles.
business Continuity Planning access the NZIPP BC Planner in the resources section through your NZIPP membership login not a member?
join today
new zealand institute of professional photography w. e. f. i.
www.nzipp.org.nz info@nzipp.org.nz @NZIPP nzipp_national
PRO REPORT NZIPP MAGA ZINE |
61
P
H
C
O
H
T
A
O
L
G
L
R
A P H I E N G E
C
© Vivian Laursen, M.NZIPP
CONGRATULATIONS! CONGRATULATIONS to Vivian Laursen, the winner of NZIPP's February Bokehrama Photography Challenge! A special thank you to Queensberry for providing the prizes.
62 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
63
A BIG HEART An interview with, and images by, Jo Moore
Volunteering is at the heart of so much of what we do and this is no more apparent than when disaster strikes. In this month's interview we get a little insight into the heart and soul of Wellington based photographer Jo Moore, and where her love of animals has taken her.
Tell us a little about your background. I’ve been a professional photographer for about 13 years, after finishing Massey University’s Bachelor of Design (majoring in Photographic Design) at the end of 2005.w I am pretty obsessed with animals. Seriously. Obsessed. In my four years at university I managed to give every photographic assignment (bar a handful) a theme of conservation or animal welfare. As soon as I finished my course I started my business Jo Moore Photographer. I worked in an office for the first couple of years while growing my business, and then went full time with my photography at the end of 2009.
64 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
65
What started you in your career as a photographer? To be honest I was never that interested in photography. I loved looking at books and magazines with photos in them (especially animal ones!) but I never really thought about the process of capturing the image. I wanted to be an artist – paint or pencil were my tool of choice. However, an unfortunate incident on a trip to Queensland’s Daintree Rainforest was the catalyst for me picking up an SLR. I had spent the day capturing all the glorious scenery on my point and shoot film camera and was taking a dip in a waterfall when someone on the tour started to drown in the waterfall’s pool. The tour guide (who was holding my camera) jumped straight in to save the guy… the camera and my whole day’s worth of images were ruined. At the time I was taking evening painting classes at Inverlochy Art School in Wellington and I had always been a little intrigued by the students going into the darkroom for the black and white film course.
66 |
PRO REPORT NZIPP MAGA ZINE
So I used the insurance money from my camera as a deposit on a Canon EOS 3000, enrolled in the Black and White course and instantly fell in love. The genre I’m in love with and best known for is my animal photography and my work with charities HUHA and SPCA Wellington Centre. However, I am also a wedding photographer, family portrait photographer and corporate event photographer.
What do you love about running a photography business? I worked in a corporate office for about 10 years all up, and I love running my own business because I run it completely to my code of ethics. I'm able to respond to events how I want to and don’t have to worry about towing the company line. I can say “no” to jobs I don’t want to take and can pursue the opportunities I do want. I am not a photographer because I want to make loads of money or to become “the best” or the most popular.
However, I do need to make enough money to cover all my bills and live comfortably, but I love my business because I can help animal welfare charities through it. I also love working from home – my cats are my co-workers and that never gets old. I think I would struggle to work in an office now.
How did your work with HUHA (Helping You Help Animals Charity Trust) come about? I meet HUHA founder and wonder woman Carolyn Press McKenzie through my vet. She was working part time as a vet nurse and I asked about the collection box for her sanctuary on the counter. We hit it off from there. I started taking photos for HUHA around 2008 when I did a documentary project there entitled A Blind Eye, which was exhibited in a small gallery in Khandallah, Wellington. It was a personal project, and the series consisted of portraits of animals from the Pakuratahi Farm Animal Sanctuary (which is now HUHA). The exhibition’s aim was to get people to consider the way we see other
species and to see them as individuals - not a "thing" or object. I am also the professional photographer for SPCA Wellington and do a lot of work for the National SPCA. All the work I do with animal charities is pro bono.
What is involved in the volunteer work you do with HUHA and the SPCA? I do anything photography-related that they ask me to do. That can be anything from adoption photos, images they need for PR, campaigns or marketing, event photography of things like protests, fundraising dog walks, animal rescues and most recently documenting the animal emergency centre set up my HUHA during the Nelson fires in February. I also donate lots of photography vouchers, which they raffle off or use as spot prizes at events.
PRO REPORT NZIPP MAGA ZINE |
67
68 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
69
What do you gain from the volunteer work you do? A feeling that I am doing SOMETHING. It is really easy to sit back and say “but I’m just one person, what can I do?” We can all do something for a cause that we are passionate about. Mine is animal welfare but yours could be cancer research, poverty, women’s rights, famine, global warming - whatever you care about. Everyone has skills that they can contribute. For me it is photography. I know my photos help shelter animals get adopted. I know my photos help raise awareness of the work these amazing charities do. I know my photos helped HUHA gain the huge social media presence they now have. Sometimes the photos I am asked to take don’t seem to be that connected to animal welfare, but I know that even by doing staff portraits at SPCA Wellington or photographing their event spaces for hire, I am helping their organisation run more effectively. Every little thing helps.
How does the work you do for HUHA and the SPCA feed into your business work? Because I do a lot of pet photography in my business, the adoption photo side of my charity work for both HUHA and SPCA Wellington is fantastic practise for me. Because you are often taking photos in less than optimal light conditions you learn to become quite creative and to think on your feet. Also, most animals don’t love being in a shelter environment, so they can often be a bit shy, stressed or, in the case of dogs, so excited to be out of their room that they won’t sit still for even a second. It is quite different work from photographing someone’s dog at their favourite dog park.
70 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
71
72 |
PRO REPORT NZIPP MAGA ZINE
Some of the more corporate work I do for the charities is often a challenge because we are trying to get a certain “look” or “vibe” within the confines of the shelter, which means some creative framing and cropping. Finally, working with animal charities isn’t just about photographing fluffy kittens. There are a lot of professional relationships that you need to build and constantly maintain. You need to be professional, sensitive, ethical and aware that you are often dealing with people who are giving their time for free, just as you are. All of this makes me grow and learn as a photographer - all these experiences are constantly feeding into my business.
Can you describe your experiences during the recent Nelson fires and what part you played in this? At 7am, on the 9th of February I received a call from Carolyn (the founder of HUHA). “Jo, do you want to come on an adventure?” Still half asleep, barely having sipped my coffee, I asked what she was on about. It was wedding season, and I had been consumed by editing (or “wediting”) and hadn’t been keeping up with current events. I vaguely knew that there was a fire in Nelson, but had no idea how bad it was. The Nelson Pigeon Valley fire had already been burning for several days, forcing hundreds of residents to evacuate with what they could load into their vehicles. They needed to get themselves and their animals to safety. Unfortunately, finding somewhere to stay if you have animals with you (especially larger animals like pet sheep and pigs) is not always the easiest. I had been staying off Facebook due to my mountain of images to process, so I had no idea HUHA had sprung into action and was managing the animal emergency centre that been set up at the Richmond Park show grounds.
PRO REPORT NZIPP MAGA ZINE |
73
Carolyn realised how huge and important the emergency centre was becoming and wanted me to document it so that animal welfare charities and MPI could learn from it for future emergencies. She also wanted the images for social media so the rest of New Zealand could see what was happening and why the centre was so important. So flights were booked and I was winging my way to Nelson the next morning. I have to admit; waiting at the airport for my flight I realised I was starting to feel apprehensive. As a fiercely protective cat mum, the thought that I may have to hand my cats over to strangers in an emergency situation fills me with absolute dread. Even now I feel slightly nauseous at the idea. I was expecting to walk into the centre and be overwhelmed with feelings of stress, anxiety and fear. I’m always being told that I am a sensitive person - I hate to see people upset. I especially get emotional when animals are in distress.
74 |
PRO REPORT NZIPP MAGA ZINE
I began to worry that maybe I wasn’t the best person to be photographing the centre. I also worried that this was a huge event and my self-doubt kicked in - I worried that I was not good enough to really capture the essence of what was happening down there. BUT - I arrived at Richmond Park and it was like walking into a giant hug from your best friend. People bringing animals in to be housed and cared for during the evacuation were greeted with huge smiles and an amazing openness from the HUHA team and volunteers. The centre was so well organised it was more like dropping your pet off to boarding kennels rather than a evacuation centre. The dog section had a sleeping area for the night, and several large enclosed play areas had been set up for the dogs for the daytime - fully stocked with toys, paddling pools and shade sails. There were even dog walkers!
NEW
LEICA Q2 Accept nothing but perfection.
PRO REPORT NZIPP MAGA ZINE |
75
76 |
PRO REPORT NZIPP MAGA ZINE
The team were constantly upgrading and evolving the centre - if there was an opportunity to make things less stressful or more comfortable for the animals then it was done. People were encouraged to come and visit their animals during the stay, with some pet parents taking their dogs out for walks to the beach, rabbit and cat owners coming in to have a cuddle and a wonderful gentleman even came in to milk his small herd of goats. There was just this amazing feeling of community and kindness. There was a wonderful team of volunteers that showed up each day to help with everything from cleaning out cages and building enclosures to checking every animal had shade and water. When the cry went out for help in the centre it was all hands on deck. Even I put down my camera several times and mucked in. There was also a huge response from the residents of Nelson, with a steady stream of people arriving with trailers full of hay, willow branches, pet food and bedding for the animals, and loads of baking for the humans. It was brilliant to see so many different organisations working together. HUHA, SPCA National Rescue Unit, MPI and Animal Evac NZ all deserve a standing ovation. To be a tiny part in this huge effort was an amazing, humbling experience and to know that my images will help with planning for evacuated animals in the future is incredible.
What do you find the biggest challenges are being a photographer? The biggest challenge for me is my confidence. I have been a professional photographer for 13 years, I have an honours degree in photography, get fantastic feedback from my clients all the time and am still in business ‌ yet I constantly look at my own work and think it’s not good enough.
PRO REPORT NZIPP MAGA ZINE |
77
This is the biggest hurdle I have to face. Lucky for me I have two amazing pro photographers for best friends who are my constant champions and push me to push myself. Being a pro photographer can be very isolating and lonely, so it’s incredibly important to have a solid support network that you can call on for help and advice.
Another aha moment was learning to say no. I used to take jobs that I really didn’t enjoy doing because I felt I had to do everything for everyone. I used to worry that if I said no I would be missing out on future work. I’ve realised that if I dreaded doing the initial job it was unlikely I was going to enjoy any subsequent work I would gain from it.
Tell us about two of your greatest/proudest achievements as a photographer? What have been your 'aha' moments during your photographic career? Realising that I didn’t care about being the BEST photographer. I want to continue to learn and row as a photographer, but being best of the best is extremely subjective, and for me it’s not worth the stress. This led me to stop worrying about what other photographers are doing, instead concentrating on my own work. I didn’t need to compare myself with others all the time - that creates a huge freedom to just be you and do what you want to do.
78 |
PRO REPORT NZIPP MAGA ZINE
Self-publishing my book last year The Perfect Mix was a pretty big deal for me. Just in producing the book I raised $2000 for the SPCA and a percentage from each book sold will be donated to the SPCA as well. For me, creating the book was a huge achievement, and I have my two best friends (also pro photographers) to thank for encouraging me do it. I met Amy at an NZIPP coffee morning and Mel at a non-NZIPP workshop, but we bonded at NZIPP coffees.
Those coffee mornings were amazing support when I first started. If I didn’t have their support and the support of my husband I never would have believed my work was good enough for anyone to want to buy the book.
I photographed over 60 beautiful, mixed breed dogs with the aim of showing that the term “mixed breed” covers a huge range of dogs from the tiny to the giant, shy to out-going, purpose-bred or the lucky dip surprise – each one its own unique masterpiece.
The marketing blurb for the book reads:
These dogs are all loved members of a family.
"I love dogs.I love little dogs, big dogs, fluffy dogs, old dogs, fast dogs…………. I love them all.
“Mixed Breed” is just a name – it’s not something to be feared.
But not everyone feels the same way. Unless you have a fear or a strong dislike of dogs most people would crack a smile if a golden retriever came ambling towards them. It’s often a different story though if the dog is a mixed breed – especially something like a staffy/lab mix. I am not an animal behaviourist, dog trainer, vet or indeed any sort of animal care expert, but being a pet photographer for several years I’ve seen a lot of interactions with dogs and heard a lot of anecdotes that have really got me thinking! And I think mixed breed dogs need some positive PR. So I created this book.
The book also advocated that people learn how to approach dogs, to recognise dog warning/ stress signals and to think about the behaviour of themselves and their dogs in public. Being a pet photographer I have been HORRIFIED by some of the behaviour I have seen from dog owners and members of the public, so this book was an amazing way to get my thoughts and knowledge onto paper for people to read and contemplate. The other achievement that makes me incredibly proud is still being in business and being able to pay all my bills.
PRO REPORT NZIPP MAGA ZINE |
79
Being a photographer is HARD. Not only are there so many of us, but the advancement in camera phones and cheaper more attainable SLRs means “everyone is a photographer nowadays”. It is hard to get people to value your work. I’ve lost track of how many times I have been told I am too expensive, that people will just take their own photos, that someone’s friend has a good camera and is going to photograph their wedding… we’ve all heard it before. But I’m still here. And I get amazing clients and great opportunities and that makes me really proud.
If you were to give some words of advice to someone starting a career in photography what would you say to them? Be professional. To me this means treating your clients, other vendors and other photographers with respect and integrity. Treat people how you want to be treated. Find your style – find the way you love to shoot. There are a lot of photographers out there, but fortunately for us, clients all like different styles and personalities. Try to have confidence in your work (this I think is one of the hardest things for many photographers including myself) and back yourself - but also don’t put yourself in positions where you can’t deliver. Learn from your mistakes. Learn to say no. Don’t be arrogant. If you think you know everything about photography and how to run a photography business you should look at a new career. Great photographers are always learning and growing. Be kind.
80 |
PRO REPORT NZIPP MAGA ZINE
PRO REPORT NZIPP MAGA ZINE |
81
VALUING YOUR WORTH By Kim Hamblin
Valuing your worth – a different perspective
Often, when we talk about valuing our worth, we tend to relate this to what our PHOTOGRAPHY is worth. We question what PRICE people will pay and we ask ourselves if we are GOOD ENOUGH to charge the price that we need to charge to stay in business. What I want to do is to ask a slightly different set of questions to help you to evaluate your worth. For this exercise, I’m going to assume that you are already proficient in your craft and that your work is of a professional standard. I’m also going to assume that you have a good understanding of the financial costs associated with your business and producing your work. I am passionate about the numbers in your business – but today I’m going to look at the bigger picture with you and the LIFE costs many photographers (including myself!) have experienced from running a business and not valuing their own worth. First, let’s look at some other costs of your business that are not covered by your accountant. If you are working long hours and not being compensated enough financially, this is going to be
82 |
PRO REPORT NZIPP MAGA ZINE
exhausting, stressful and disheartening. You need to think about the cost of that to your life and your wellbeing. When you don’t earn the amount you need to earn, what does that cost your financial situation? Your future? Your dreams? When you don’t have enough time for exercise, what does that cost your health and wellbeing? When you are too busy working, what does that cost your family and friendships? Now imagine you were working in a sustainable business earning a comfortable amount that was providing for your needs, your dreams, your goals, your future and your family. Imagine that you've got dreams and goals and you can see yourself achieving them through your business, and that you've got time to enjoy life outside
of your client work. And as you imagine this ideal life, ask yourself - how much income do you require to live this life? And ask yourself - how much time do you need for the important things and people in your life? Hopefully by now you are getting a sense that your worth is NOT just about your photography, but rather the fulfilment you get from LIFE. Your worth is your time with your loved ones. Your worth is your health. Your worth is your wellbeing and happiness. Your business needs to be a vehicle to achieve these things - not a barrier to them. Every time you sell yourself short or you doubt the price you need to charge, you are doubting your worth. You are denying yourself the chance to live your dream life.
Once you know what your worth is, how much you need to earn to move towards your dream life, and how much time you have available for this, that's when you can start learning the necessary skills like sales and marketing to achieve it. The biggest barrier to valuing your worth therefore is not your skillset, or your clients, or even your pricing. It’s your own sense of what YOU are worth. Once you break through the mental barrier and can shift the way you think about your business, the results you want will soon follow. Please don’t hesitate to contact me with any questions about this, and click HERE to download my pricing work sheet.
PRO REPORT NZIPP MAGA ZINE |
83
A
N Z I C C R E D I P R O G R
P T A
P A M
T I O M E
Accreditation Coordinator - Shar Devine F.NZIPP NZIPP Accredited Professional Photographers
The New Zealand Institute of Professional Photography has always been committed to and passionate about setting and encouraging minimum standards within the photographic profession of New Zealand. As such, it runs the NZIPP Accreditation Programme that recognises best professional practice in both business and photographic standards. This programme offers members the opportunity to be supported in their growth and development towards meeting set standards and becoming an NZIPP Accredited Professional Photographer. In todays market, we feel it is even more important for photographers to become accredited, as this recognition reflects an achieved level of business and photographic practice within the profession. Continued membership with NZIPP also helps support the maintenance of these levels, through professional development opportunities such as regional events, the annual Iris Awards, and the national conference. For information or questions please email: nzipp.accreditation@gmail.com
84 |
PRO REPORT NZIPP MAGA ZINE
"The strongest path to assured success is together"
2019 ACCREDITATION ROUNDS February 2019 May 2019 August 2019 November 2019
N
The search for uncompromising photography and videography performance is over. The Nikon D850 sets remarkable standards of quality with an impressive 45.7 effective megapixels. Capture the most awe-inspiring images and produce phenomenal 8K UHD time-lapse movies. Create epic film masterpieces in full-frame 4K UHD with NIKKOR wideangle lenses, or prolong exquisite moments with its 120p/100p Full HD slow-motion recording.
Purchase from an Authorised Nikon New Zealand Retailer to receive an Extended Two Year Local Warranty.
100
MARK SENSOR
www.MyNikonLife.co.nz/D850
PRO REPORT NZIPP MAGA ZINE |
85
86 |
PRO REPORT NZIPP MAGA ZINE
N N
Z
I E
P W
P S
new zealand institute of professional photography w. e. f. i.
www.nzipp.org.nz info@nzipp.org.nz @NZIPP nzipp_national
PRO REPORT NZIPP MAGA ZINE |
87
did you receive an email about the n3 card?
The n3 trade card is the first step towards bringing better and greater benefits to being an NZIPP member. The card is available for all fully financial NZIPP Accredited Members and the discounts you can make through using the n3 card will likely more than cover the cost of the annual membership fee. What is the n3 card? n3 is a national business buying Trade Card that offers instant discounts, both in-store or online, at a great range of suppliers, along with exclusive promotions for business purchases. If you are a fully financial NZIPP Accredited Member and have missed your email, contact us on: info@nzipp.org.nz
* Terms & Conditions apply. Only fully financial NZIPP Accredited Professional Photographers are eligible for an n3 card (annual subscription invoice must be paid in full at the time of receipt and excludes those on monthly payments).
88 |
PRO REPORT NZIPP MAGA ZINE
use your n3 card to save at the following suppliers
click the logo below to check out the n3 discounts
PRO REPORT NZIPP MAGA ZINE |
89
FOCUS PLUS HAS YOU COVERED! By Ashley Hodges
Rothbury Insurance Brokers have a long history of supporting New Zealand professional photographers. A benefit to being a member of the NZIPP is the special discount you receive on your insurances.
WHY USE FOCUS PLUS?
WHY USE AN INSURANCE BROKER?
It might interest you to know that over $200,000 was paid out last year for photography equipment damage claims alone!
As a Rothbury Insurance Broker, I work for you, not the insurance company. I’m here to provide you with personal service and quality advice, to make sure you have insurance cover that is right for you. You’re unique and your insurance advice should be too!
We know that in New Zealand, photographers provide a niche service and if something happens to your equipment or it’s rendered unusable as a result of damage or loss, you could find yourself unable to operate. Rothbury has designed an insurance product called Focus Plus that covers your equipment for loss or damage with a less than market standard excess. Claim settlement is direct credited to your nominated bank account based on the replacement value of the item that is damaged, making it your choice on what the compensation goes to. Our Focus Plus membership package is designed to get you back in business as soon as possible. We also review it annually to ensure we’re still providing a marketing leading offering for Photography Insurance.
90 |
PRO REPORT NZIPP MAGA ZINE
When it comes time to make a claim, our dedicated Rothbury Claims team have the expertise and knowledge to get the very best possible outcome for you. They will act as your advocate and manage your claim from beginning to end in the event of loss or damage occurring to your personal assets or those of your business. I will discuss your business activity with you – I want to know what you do on a daily basis – all this information helps me to recommend and collate an insurance program specifically for your needs. When managing your claim along with our Claims team, I will work with you to make sure you are getting your full entitlement under your policy. The New Zealand Institute of Professional Photograph (NZIPP) members also receive a special discount on their insurances.
GOT TOO MUCH EQUIPMENT TO NAME? You are not required to provide a list of all of your gear for your policy. However, I do recommend you maintain an inventory list with serial numbers. This will not only assist with your policy and ensuring your sum insured is kept up to date, it will also be invaluable in the event of a total loss claim such as a burglary. Rothbury’s Focus Plus Material Damage package is just one of the many policies we can provide. We also have other policies to support Focus Plus for additional exposures you may have:
Take the following self-assessment to determine your situation and whether you have enough cover for your business needs: 1. If all of your equipment was destroyed – are you in a financial position to be able to replace all of your items. 2. If all of your equipment was destroyed – could you proceed with the photoshoots you had lined up over the next couple of weeks? 3. If you drop your camera lens today – could you afford to replace it for a commercial shoot you have pending?
BUSINESS INTERRUPTION – compensation for financial loss as a result of you being unable to generate income because you have suffered a loss under your Material Damage policy. For example if you need to relocate studio premises.
4. If you crashed your drone into a Maserati, could you afford to pay the claim for the damage to the Maserati
PUBLIC LIABILITY – if you damage property that is not your own and are held liable. For example, leaving a piece of lighting equipment on in a rented premises which overheats and causes a fire to the building – the landlord and other tenants may come to you for financial compensation.
If you answered "No" to more than three of these questions ... talk to me and I can help.
STATUTORY LIABILITY – an innocent breach of a government Act cover. For example Privacy Act, Worksafe Act.
5. Do you have time to spend managing your own claims and seek alternative prices in the market for your insurances?
Let’s get you covered for all eventualities. Having the right insurance for your business means you get to have peace of mind and can focus your energy on doing what you do best - photography! Contact Ashley at: ashley.hodges@rothbury.co.nz
CYBER INSURANCE– someone hacks your hard drive and wipes out all of your images, customer sensitive information and bank account details. DRONE COVER – are you a real estate photographer and/or use an aerial device as part of your service offering? PROFESSIONAL INDEMNITY – what if you lose your client’s images and they take out a civil lawsuit against you? COMPUTER BREAKDOWN – your computer just stops working, how can you edit images and send emails?
PRO REPORT NZIPP MAGA ZINE |
91
Shop Local North ISLAND Auckland PHOTO WAREHOUSE Great North Rd and Queen St www.photowarehouse.co.nz AUCKLAND CAMERA CENTRE www.aucklandcamera.co.nz PHOTOGEAR www.photogear.co.nz PROGEAR LIMITED www.progear.co.nz APIX www.apix.co.nz JACOBS Photo & Digital www.jacobsdigital.co.nz TOPIC Rentals www.topicrentals.co.nz
NEW PLYMOUTH FRENCH PHOTOGRAPHICS www.digicam.co.nz
HAMILTON SNAPSHOT 1992 LTD www.snapshot.co.nz IMAGELAND HAMILTON www.imageland.co.nz
WHAKATANE LAZER PHOTO WHAKATANE www.lazerphoto.co.nz
TAURANGA CARTERS PHOTOGRAPHICS www.cartersphotographics.co.nz
PALMERSTON NORTH BRUCE WATT PHOTOGRAPHY www.brucewatt.co.nz
WELLINGTON WELLINGTON PHOTOGRAPHIC SUPPLIES www.wps.net.nz PHOTO WAREHOUSE www.photowarehouse.co.nz SPLENDID www.splendid.nz
Image © Sarah McGregor REPORT NZIPP MAGA ZINE 92 | PRO
Shop Local South ISLAND Christchurch PHOTO & VIDEO INTERNATIONAL www.photo.co.nz PHOTO WAREHOUSE www.photowarehouse.co.nz HANNAFINS Riccarton and Northlands www.hanafins.co.nz
QUEENSTOWN QUEENSTOWN CAMERAS Phone (03) 4426117
DUNEDIN PHOTO WAREHOUSE www.photowarehouse.co.nz
NZ CAMERA CHRISTCHURCH www.nzcamera.co.nz KEN'S CAMERAS www.kens.co.nz
Tina ZINE McGregor | 93 PRO REPORTImage NZIPP © MAGA
94 |
PRO REPORT NZIPP MAGA ZINE
N R
E U
Z G
P
I
P
I D
O A
P N
T
A E
L S
new zealand institute of professional photography w. e. f. i.
www.nzipp.org.nz info@nzipp.org.nz @NZIPP nzipp_national
PRO REPORT NZIPP MAGA ZINE |
95
B
A
Y
W
A O
I F
K
P
A
L
T
E
O
N
Image Š Ruth Gilmour
Thanks to an amazing bunch of people for providing a wicked selection of beach workshops at Mount Maunganui in March. Matt, from Carters Photographics, had a whole lot of lighting to play with, and play we did! Craig Robertson, from FujiFilm, shared some X Series gear - and wow - those lenses! Ruth Gilmour did the best family photography session where Mum, Dad, the kids, and their dog, ended up swimming in their clothes. Fun times! Many thanks to the Cooper family for allowing a number of photographers to follow them around. Justin Aitken showed us how he photographs couples and, luckily for us, gave us a live demonstration of how he creates his Bokehramas.
96 |
PRO REPORT NZIPP MAGA ZINE
T
Y
Thanks to Sarah Beaufoy and her handsome fiance Darren for being such a loved up pair! The landscape part was run by Tracey Scott, who gave us the most fantastic tips on being creative and looking at the world from a different perspective. It was great to see so many new faces! To our members - thank you too for being so welcoming, friendly and inclusive in the knowledge that you shared. It is awesome to be amongst such a great community of photographers! Image © Tracey Scott
Now that we are getting closer to the Iris Awards, it is the perfect time to have a mock print critique. This will take place on the afternoon of 9th April, at Tracey Scott's studio in Rotorua. Bring along up to three images - prints are preferred but come with a USB if you need to. Kaye Davis and Tracey Scott, both multi award winning photographers, will be there to give us some critique and guidance. Gen from Canon will be joining us for the print critique afternoon and bringing with her a printer and some lovely Canon paper for people to try out their prints on. Image © Alana Dresner
We also encourage everyone to bring along 2-3 awarded prints from 2018 as well as one or two that didn't do as well they'd hoped. We can learn so much by sharing! We'll also squeeze some dinner in. Heading to the Waikato in May, we will be holding an "On Safari Adventure Travel" evening with Alana Dresner. Not only is she an exceptional photographer, Alana is also a travel agent with lots of travel tips to share. Keep an eye out for more details coming soon. Marama Shearer Waikato/Bay of Plenty Regional Representative Image © Alana Dresner
PRO REPORT NZIPP MAGA ZINE |
97
W
E
L
L
I
N
G
T
O
Image © Katherine Williams
We’ve had a fantastic start to 2019 here in Wellington with a popular workshop held by one of New Zealand’s leading fashion photographers, Stephen Tilley, and we’re really excited to have lined up even more big names for the coming months. Our guest presenter for March 26 is none other than ex-NZIPP President Katherine Williams, who in 2016 earned the title of NZIPP Photographer of the Year. Katherine poured so much energy and love into the institute during her time as President, but then a health issue caused a “derailment” that lead to some big life changes. Katherine and her husband Neil, who together run Tandem Photography in Christchurch, took their two daughters out of school and set off to travel the world for seven months. Katherine will share some of the absolutely beautiful work she photographed during that trip, “some personal travel pictures I shot for the pure selfindulgent pleasure of wanting to”. She found the travel itself magnificent,
98 |
PRO REPORT NZIPP MAGA ZINE
N
but beyond simply being a wonderful trip (and an opportunity for some glorious photographs), the journey was a real enlightenment for her. Katherine will share some of the revelations and lessons she found in personal contemplation, and how their “time out” has reflected on their photography business. In April we hope to hear from one of New Zealand’s best-known photographers, Rob Suisted. You may own one of his 16 books, have licked one of his 30+ NZ Post postage stamps, or paid a bill with NZ bank notes carrying his photos. Or maybe you’ve noticed his huge photo murals that welcome arrivals at our large international airports. Rob regularly travels to the Antarctic and Arctic as an expedition lecturer, guide and photographer and regularly shoots for New Zealand Geographic magazine. So get April 30 into your diaries - you won’t want to miss this one. It’s the annual subscriptions paid by NZIPP members that have helped fund these amazing events and so we are pleased to be able to let NZIPP and AIPA members attend for FREE. Non-members are also welcome for a cover charge, which we use to help cover catering costs. With the annual Iris Awards fast approaching, we have several opportunities for getting some constructive feedback from your peers. There’s a photo critique evening coming up on April 10, our annual “mock print judging” on May 19, and also in May we have a judge development workshop with some visiting Australian judge trainers. Details of that will be released soon - it’s a fantastic learning opportunity for anyone keen to become a judge one day or just to improve their own critiquing skills. Finally congratulations to Nick Servian, who received an Honorary Mention in the International Color Awards for a photograph of paint on the road that he took while walking to an NZIPP Wellington coffee catchup. “It was another unexpected benefit of NZIPP membership!” he says. Catherine Cattanach Wellington Regional Representative
This page: Top image © Stephen Tilley Middle & bottom images © Catherine Cattanach PRO REPORT NZIPP MAGA ZINE |
99
S
O
O U
T T
A H
G L
O A
N
D
Nathan Wallis, photograph supplied by Nathan, photographer unknown.
Image Š David Oliver
Hello from the NZIPP Otago/Southland region! After what has been a busy summer, our region is well and truly getting back into making plans for a great year of events, with thoughts now turning to print critiques and preparations for this year's Nikon Iris Awards and Ilford ExposurePro Conference (coming up in June)! As always we have our fun social meet ups across the region, plus an incredible speaker event and two print critique evenings planned for the coming weeks.
100 |
PRO REPORT NZIPP MAGA ZINE
DUNEDIN EVENT - 7pm, Wednesday 3rd April 2019 Join us for a print critique evening in the lead up to the Nikon IRIS awards. We will be showing some and reviewing some possible award entries and go through some of the new entry requirements. If you're not an NZIPP member thats okay, this is a great opportunity to come along and meet some of the members from around Otago/Southland. The evening is a free event, and there will be a cuppa and a bite to eat supplied by our NZIPP members. Venue: Kelk Photography, 85 Great King St, Dunedin Please register for this free event via Eventfinda: https://www.eventfinda.co.nz/2019/nzipp-otagosouthland-print-critique-evening/dunedin Any queries please contact Nicola: nicola@kelkphoto.co.nz
QUEENSTOWN EVENT - 6pm, Monday 29 April 2019 An Evening with David Oliver David's ability to capture incredible images has been recognised not only by clients, but by the photographic profession where he is a Grand Master of Photography in the Australian Institute of Professional Photography, and an ambassador for Nikon and Epson. Check out his website and join us for this fabulous NZIPP member evening. www.davidoliver.com.au A print critique will follow David's presentation. NZIPP Members $20 pp - includes pizza! BYO drinks and a print or images on a USB. Venue: TBA This is a member only event, so if you are interested and want to find out all the benefits of becoming an NZIPP member get in touch with us today at: info@nzipp.org.nz. Heidi Horton Otago/Southland Regional Representative
Images Š David Oliver PRO REPORT NZIPP MAGA ZINE | 101
N E S
Z V
U
I
P
E M
N M
P T
A
S R
new zealand institute of professional photography w. e. f. i.
102 |
PRO REPORT NZIPP MAGA ZINE
www.nzipp.org.nz info@nzipp.org.nz @NZIPP nzipp_national
Y
N
Z
I
P
P
C
A
L
APRIL WEDNESDAY 03 APRIL
OTAGO /SOUTHLAND REGION Print critique evening Venue: Kelk Photography, 85 Great King St, Dunedin Time: 7.00pm All Welcome: Free entry
TUESDAY 09 APRIL
WAIKATO/BAY OF PLENTY REGION Printing & print critique workshop Tracey Scott and Kaye Davis take you through a print critique with the opportunity to also print files courtesy of Gen from Canon. Venue: Pig & Whistle Historic Pub 1182 Tutanekai Street, Rotorua Time: 4.30pm or join us for dinner from 5.30pm RSVP: waikato.nzipp@gmail.com NZIPP Members: Two free prints Non-Members: $25 per print
MONDAY 29 APRIL
OTAGO /SOUTHLAND REGION An evening with David Oliver Join us and learn from the acclaimed Australian wedding & portrait photographer, followed by a print critique for NZIPP members. Venue: TBA, Queenstown Time: 6.00pm NZIPP Members: $20 pp BYO drinks, plus a print or images on a USB. ONLINE REGISTRATIONS OPEN At 4.00pm, online registrations open for the 2019 Nikon Iris Professional Photography Awards.
N
D
A
R
MAY MONDAY 6 MAY
IRIS AWARDS FACEBOOK LIVE Q&A Shar Devine & Paul Daly answer all your questions on the upcoming Nikon Iris Awards entry process. Tune into the Nikon Iris Awards (New Zealand) Facebook group. Venue: Nikon Iris Awards (New Zealand) Facebook Group (online) Time: 7.30pm
TUESDAY 14 MAY
WAIKATO/BAY OF PLENTY REGION On Safari Adventure Travel evening with Alana Dresner. Not only is she an exceptional photographer, Alana is also a travel agent with lots of travel tips to share. Venue: TBA Time: TBA NZIPP Members: TBA Non-Members: TBA
THURSDAY 16 FRIDAY 17 SATURDAY 18 MAY
AUCKLAND / WELLINGTON / CHRISTCHURCH Judge Development & Print Critique Workshop Venues: TBA Time: TBA NZIPP Members: $55 Non-Members: $110
Bring award entry prints and/or digital files. MONDAY 29 APRIL
E
For updates and new events, check the NZIPP Facebook Page
click here PRO REPORT NZIPP MAGA ZINE | 103
GET CLICKING
CLICK HERE TO SUBSCRIBE TO PRO REPORT
Not receiving the NZIPP PRO Report to your inbox every month? Sign up for NZIPP’s PRO Report to stay in-touch with happenings in New Zealand’s photographic community.
CLICK HERE & LIKE THE NZIPP FACEBOOK PAGE
Get regular and live updates on events, and happenings, via the NZIPP Facebook Page.
SEARCH FOR AN NZIPP ACCREDITED PHOTOGRAPHER
Visit the NZIPP website to search our NZIPP recommended photographers: www.nzipp.org.nz
PRO REPORT
is published by the
104 |
PRO REPORT NZIPP MAGA ZINE
NZIPP SPONSORS
Thank you to our sponsors!
PRO REPORT NZIPP MAGA ZINE | 105