MEMBER MAGAZINE JULY 2012 / V.26
BE INSPIRED, BE SUCCESSFUL, BELONG
Contents
JULY 2012
Executive Updates 04
Presidents Report
05
Commercial Directors Report
06
Acting Portrait Directors Report
08
Wedding Directors Report
09
Honours Council Report
Infocus 2012
Cover Image: © Blair Quax - MNZIPP Landscape Category - Silver Epson / NZIPP Iris Professional Photography Awards 2011
Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz
PRO REPORT is a publication of the NZIPP © NZIPP 2010. All rights reserved.
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PRO REPORT Member Magazine of the NZIPP
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Infocus 2012
13
Infocus Speaker - Marcus Bell
NZIPP News 14
Welcome to New Members
14
New Qualified Members
14
NZIPP on Facebook
14
Jubilee Publications
15
CPD Update
15
Q Dates for 2012
15
Q Workshops
16
James White Study Grant
17
Ilford Diary
Contents
JULY 2012
Contents Regional Updates 18
Auckland/Northland Region
19
Waikato/BOP Region
20
Wellington Region
21
Canterbury/Westland Region
22
Otago/Southland Region
Member Profile 24
Emma Hughes
The Missing Links 26
Alpha Boomers
Photo Competitions 28
National Geographic Traveller 2012
28
NZ Geographic Photographer of the Year 2012
29
Photography Masters Cup
29
Canon EYECON
Corporate Members 31
Thanks to our Corporate Members
PRO REPORT Member Magazine of the NZIPP
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Executive Updates
Presidents Report
JULY 2012
Kick starting regions seems to be our mantra on the board this year, and it was in this respect that myself, Richard Linton (Commercial Director), and Lisa Gane (Acting Portrait Director) travelled to Nelson last month. The objective was to try and reactivate the Nelson/Marlborough region. A region that over a period of time, had lost most of it’s members, due to inactivity, apathy, and possibly a lack of leadership. To try and kick start the region we put on an afternoon of free seminars at the Rutherford Hotel in Nelson, covering topics as varied as Modern Photographic Book Publishing, Strobist Lighting, and Contemporary Commercial Photography. It was an attempt by the NZIPP Board to gather together professional photographers from throughout the Nelson/ Marlborough region and try to tie them together into an active and cohesive regional group under the umbrella of the NZIPP. In many ways it worked immediately, with over thirty people turning up for the afternoon from throughout the region. Most hadn’t previously met each other, and many considered each other competitors not colleagues at the start. Quite a few didn’t even know that the NZIPP considered them as a region and that there was already a system in place through which they could be active and constructive as a group. By the end of the day, many saw merit in becoming active as a group, as well as merit in becoming Accredited Professional Photographers through our newly introduced CPD program. Now it’s just a matter of this group working together under the umbrella of the NZIPP, with the common goal of supporting each other and growing in their collective professionalism. We look forward to their participation in all the things that we offer as a photographic community, including participation in the Epson/NZIPP Iris Professional Photography Awards and the Infocus Conference in Christchurch in September.
Mike Langford Hon F NZIPP, FNZIPP, Hon F AIPP, MAIPP NZIPP President
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PRO REPORT Member Magazine of the NZIPP
Executive Updates
JULY 2012
Commercial Directors Report
It was half a decade ago that I stepped onto the NZIPP Board as Commercial Director. Earlier this month I decided that it was time to step back a bit, and have informed the NZIPP Board that I will not be seeking re-election at this years AGM. I’ve been there through three Presidents, 8 different Wedding and Portrait Divisional directors, and two Honours Board Chairs over this time. During my time on the Board, the NZIPP and the wider industry has seen some significant changes. One of the first tasks I was involved with was the recruitment process of a number of part-time contractors, who provide specific support roles to the Board and the Institutes members. I have also been there through the development and rollout of a major IT infrastructure project covering the membership database, website, and print judging system, the creation and implementation of the Continuing Professional Development programme, and the Mentoring scheme which is about to be rolled out. Being totally honest, I would have to say that being on the national board can eat up a fair bit of time if you let it. At times it does present some challenges, and some sacrifices have to be made. However it also provides you with some great personal growth & development opportunities, and gives you a whole new skill set. Working as part of a team towards a wider collective goal for the benefit of all has been exciting. You do get better at time management and learn that the quote “if you want to get something done ask a busy person to do it” is so true. Q. Would I have done it if I knew five years ago, what I know now? A. Absolutely. I have talked to another very experienced, respected, and capable member about taking over the Commercial Director role from me, and they are prepared to step up to the task. This should not mean however that it is a done deal, and should any other member feel that they could fill a pair of size 9 shoes then put your name in the hat come election time. I do firmly believe that you get out what you put in. I’ve found the relationships, both professionally and personally, I have with other members have been by and large positive overall as a result of being involved at this level. In the future I certainly hope to still be actively involved with the Institute at both regional and national levels. In particular I’d like to assist on specific projects such as lobbying government on copyright issues, seminars, and mentoring. I’m very interested to hear from any members, but particularly those in the commercial fields, on what and how the NZIPP can better serve your needs. I’ll still be around in the role for the next 100 days or so (until the AGM) and would really like to deal with a few matters of unfinished business before then.
Richard Linton NZIPP Commercial Director PRO REPORT Member Magazine of the NZIPP
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Executive Updates
Acting Portrait Directors Report
JULY 2012
Mike, Richard and myself headed to Nelson a few weeks ago to drum up some new NZIPP membership for the region. It was great to meet and chat with some of the local photographers. While we were there one photographer was annoyed that another photographer was charging $650 for a wedding, which was below his own wedding pricing. Undercutting is happening throughout every industry, not just photography. So how do we compete with cheap photographers who aren’t making a living from it? We need to create a clear point of difference and make sure our clients see and understand why booking a NZIPP Qualified Professional photographer is in their best interest. Some good points;
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Join the NZIPP so you are part of a professional organisation. When you build a new house you want a registered master builder, so why wouldn’t you choose a Qualified Professional photographer to capture your family in a creative way?
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Get some specialised photography insurance, so when your light stand falls onto a priceless piece of art, or when a child trips on your camera bag, your business and personal assets are protected. Rothbury Insurance Brokers offers NZIPP members some great rates.
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Always answer your phone - it’s most likely a potential client ringing you. If you can’t answer a call make sure you have a professional message. Most people will just ring the next photographer if you fail to answer.
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Set-up a website and match your email to your website domain harry@photography.co.nz looks more professional than say a hotmail email address.
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Working from home isn’t always ideal for a number of reasons. Clients should feel comfortable and not distracted, so they can focus at your consultation together. If you don’t have a separate area to meet your clients you could set up one particular day for meetings, meet at their place, a local cafe, or hire a meeting room.
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It is very important that you meet with your potential clients so you can find out if they are the right type of client for your business, this should include finding out what products they like, and how much they want to spend.
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Explain how you work at your session together, your products, options, pricing, turnaround times, what makes you different, why you are the right person for the job, and how to book you.
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Sell tangible items that set you apart from non-professionals, and display what you want to sell, eg. print on fine art papers, create customised albums, large framed wall enlargements. Once the work is in the clients home it’s a great way for their friends to see your work and also book you.
PRO REPORT Member Magazine of the NZIPP
Executive Updates
JULY 2012
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Offering payment plans and being able to accept credit cards is key to any small business. Some good cost effective solutions are Paypal and Paymate .
One last note - is the cheap photographers client really the right client for you to begin with? Perhaps you could say your real competition is your clients new flat screen TV, iphone, or overseas holiday. At the end of the day you really do get what you pay for so don’t forget to explain this to your next potential client.
Lisa Gane NZIPP Acting Portrait Director
PRO REPORT Member Magazine of the NZIPP
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Executive Updates
Wedding Directors Report
JULY 2012
The very awesome Bill Lindberg spoke at our June regional meeting. After more than 50 years in business as a photographer he spoke about some of the changes he’s seen in his career as a photographer, and about some of things he’s done over the years to stand out from the pack. Back in the day Bill had a studio above Garden Place in Hamilton…at a time when it was the busy centre of the city. His shop window at street level saw a lot of foot traffic, including the office girls on their lunch breaks (and that’s important because they were his target market). He talks about how he would shoot each session with a view to creating something unique and exciting for the window. I’ve heard lots of photographers talk about this way of working; shoot for the clients first and foremost but then shoot something for yourself. Those images in the shop window were seen by a lot of eyes and they generated a lot of buzz. Bill is quick to point out that those images didn’t usually sell, but they cemented his reputation as the creative and innovative photographer in town. It hit me while I was listening to him that our Facebook pages serve exactly the same function and have exactly the same potential. Facebook is our shop window now; it’s the place that gets the ‘foot traffic’, particularly in the demographics that are shopping for wedding and portrait photography. So what are we putting in our window? What stories are we telling about the kind of photographers we are? Is our window display changing and evolving? Are we showing what we can do or just what we have always done? Here’s a challenge for the off season… •
Shoot something for yourself; whether it’s tacked on the end of a client shoot or something you set up specially, get out of your comfort zone
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Refresh your window display; use Facebook and your website to show what you do that makes you different
While some aspects of the photography business have undoubtedly got harder in the last 50 years, we can console ourselves that at least the ‘rent’ on a digital shop window is cheaper than a real one…it makes sense to make the best use of it we possibly can.
Nicola Inglis NZIPP Wedding Director
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PRO REPORT Member Magazine of the NZIPP
Executive Updates
JULY 2012
Honours Council Report
Become Part of the NZIPP Judging Team for 2012 “Learning to read a photograph is often more difficult than making a photograph” Richard Poole 74 days ... until close of entries (as of July 1st) I’m not sure about everyone else, but I’m certainly asking myself these days “Where has the last month gone, or should I say where have the last six months gone?”. In looking at the schedule, I’m not sure the next few months will be any different, with the Honours team working overtime to ensure the success of this year’s Epson/NZIPP Iris Professional Photography Print Awards. The success of any Awards event (in conjunction with the Infocus Conference) comes from a number of areas, including the planning, entries, sponsors, attendees, system operations / processes, and the numerous people who provide hours of voluntary support both behind the scenes and in the front rooms. So, I thought it was opportune that this issue month’s Proreport article focuses on a couple of these areas, so entrants are able to better understand how it all works. First off, the judging system. The NZIPP Judging System has been around for quite a number of years (in various forms) and involves professional photographers submitting images that are then peer-assessed by a panel of five judges. •
Following a set of guidelines and criteria, each Judge is required to score a piece of work between the range of 50 and 100. The scores from each judge are then calculated, using predetermined algorithms, to achieve an initial overall score for the image.
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If there is a consensus on the initial overall score with each judge’s score falling within a small range of each other, often defined through the Majority 3 or Majority 4 ruling within the system algorithms, the score is accepted and judging moves onto the next piece of work.
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Where a judge’s score (or even more than one judge) falls some distance from this initial overall score, as determined by the system’s algorithms, this results in either an Automatic Challenge (determined by the scoring system) or an Elective Challenge (determined by the Judge).
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In forming a Challenge, Judges present their arguments on the merits of the work and why they gave it a particular score. This is the stage where the true value of a good judge is tested; in their ability to draw on years of experience and knowledge and their ability to verbally articulate and communicate their ideas and feelings about the work. After all, it could be your work they are talking about, and anyone would want a judge to provide the best persuasive argument possible to encourage other judges to change their scores.
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Following what is often passionate discussion, judges are able to reconsider their original score and enter a new score based on these discussions.
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A final score for the image is reached.
There are (and no doubt will always be) anomalies within this system, however, the scoring system, including the predetermined system algorithms, has been created to provide as fair a system as possible. In addition, judges and trial judges are selected based on their experience, knowledge and the respect they have gained within the photographic community. PRO REPORT Member Magazine of the NZIPP
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Executive Updates
Honours Council Report Continued
JULY 2012
Secondly, the Awards wouldn’t function without the people, and two important people in the judging process are the Panel Chair and Assistant Panel Chair. Often underestimated, the people that undertake these roles form a valuable and vital part of the whole judging process. These are the people who manage the judging process, and aside from monitoring the scoring system they are responsible for ensuring that each print entered into the Awards is given the opportunity to be judged fairly and appropriately. These are the people who are at the front of the Awards, and who are the link between the Judges and the public watching the proceedings. The Honours Council is responsible for appointing the right people to fill all these roles, and, as you see below, they are of considerable importance to the success of the whole process. Currently, we are looking for expressions of interest from those of you who would like to join the team at this year’s Awards. The Panel Chair: •
Is the link between the judges, the scoring system and the audience.
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Is most often the person who determines the appropriate mix of judges on a panel, chosen from a category pool of judges.
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Ensures that no judge dominates or uses undue influence over other judges.
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Ensures that a judge is not on a panel when their own work comes up, or that they find themselves judging a print of someone whose work they are very familiar with.
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Is responsible for rotating judges on a panel to ensure they don’t become too tired.
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Communicates with judges (both verbally and through body language) identifying and enabling opportunities for Elective and Automatic Challenges and managing the debate process around these.
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Must have an ability to engage not only the judges, but through their enthusiasm the audience as well. This includes educating the audience on the judging process, introducing judges, promoting category sponsors and announcing print scores.
The Assistant Panel Chair:
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Plays the support role to the Panel Chair.
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Must be aware of and familiar with everything that the Panel Chair is doing in his or her role.
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Monitors the scoring system and ensures scores are recorded accurately.
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Needs to be conversant with the scoring process and system in order to identify any problems or concerns
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Is the liaison between the Panel Chair and behind-panel helpers to ensure the correct work is being seen by the judges.
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Must be able to stand in for the Panel Chair at any time.
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Notifies the Panel Chair if there needs to be a judge change, in the instances where the judge’s work may be coming up, or the work of someone they are very familiar with, or they need a break.
PRO REPORT Member Magazine of the NZIPP
Executive Updates
JULY 2012
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Is most often the liaison person with the Honours Team, ensuring everything is running smoothly.
I’d now like to reiterate what has been said in the past on some of the benefits of the being a part of and getting involved in the Awards: •
It becomes a forum for bringing together like-minded people who can talk photography, photography and photography - over images, over dinner and over wine (or whatever your choice of beverage is)
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Provides opportunities for motivating and extending (challenging) photographers in their work through encouraging innovation and creativity
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Offers education for those who attend in the form of listening to the comments of the Judges who assess the work, as well as getting feedback from others
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An opportunity to collectively view some of the best photographic work being produced today (what better inspiration do you need to carry you through the next twelve months)
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Provides an opportunity of being a part of, and giving to, something bigger, that is exciting, inspiring and rewarding.
By entering the awards, photographers not only have the opportunity to earn Gold, Silver or Bronze Awards, in recognition of their work, but also gain awards points from which they can achieve various NZIPP Honours levels. It is always great to have goals and the Awards Honours system is a great platform for this, and I want to emphasise the importance of the opportunities this can bring to your business, not to mention your self esteem. A reminder of this years entry closing dates: Earlybird Special for Online Entry Registrations made by 4pm, Tuesday 4 September, 2012 Online Entry Registrations close at 4pm, Tuesday 12 September, 2012 All prints and relevant CD/DVD’s must reach the depot no later than 4pm, Monday 17 September, 2012 With close to 400 NZIPP members out there it seems we on Honours are only reaching a very small portion of these people when making our selections for these roles. If you have ever thought you’d like to be involved with the Awards, or are wanting to find out more about it, please contact me at k.davis@ucol.ac.nz. We would love to hear from you!
Kind Regards
Kaye Davis - FNZIPP, AAIPP, MCGD Chair of the NZIPP Honours Council On behalf of the NZIPP Honours Council including: Ollie Dale, Blair Quax and Tony Stewart.
PRO REPORT Member Magazine of the NZIPP
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Infocus 2012
2012 ChristChurCh
TOP LEFT Image by Peter Coulson © ABOVE LEFT Image by Peter Eastway © TOP RIGHT, ABOVE, ABOVE RIGHT Images by Marcus Bell ©
Epson/NZIPP Iris Professional Photography Awards 20-22 SEPTEmBER PRINCIPAl SPONSOR:
The annual Iris Awards celebrate the creative excellence of professional photographers in New Zealand. This is your best opportunity in 2012 to gain wide spread exposure by becoming an award-winning photographer. Entry is open to all professional photographers, with judging held in an open forum over three days.
Public Open Day
Infocus Conference
SATuRdAy 22 SEPTEmBER
23-24 SEPTEmBER
An Industry Exhibition, with leading photographic suppliers all in the one room, it is the perfect opportunity to see new products and services.
The premier professional photography conference, which includes two days of international and local speakers, industry exhibition, practical workshops, Iris Awards gallery, social functions, Masterclass and Gala Awards dinner.
This is a unique opportunity, to view judging, award winning images and an industry exhibition all under the one roof.
InFOcuS 2012 VEnuE The Chateau on the Park 189 Deans Avenue Riccarton, Christchurch
For more information visit: www.nzipp.org.nz 12
PRO REPORT Member Magazine of the NZIPP
Infocus 2012
Infocus 2012 Infocus Speaker - Marcus Bell Based in Brisbane, Australia Marcus has been photographing weddings for over a decade. His emotive, photojournalistic style is sought after by brides and wedding professionals all over the world. Also known for his portrait, landscape, and art photography, Marcus has achieved the level of Master of Photography with the AIPP not once, but four times within his career. He is one of Australia’s most highly awarded photographers. Marcus reputation as a talented and experienced photographer has grown beyond Australia. He is now regarded in many countries as an authority on photography style, creative imagery, digital workflow, and master printing. He is sought after as a speaker within photographic industry, and has addressed audiences of professional and amateur photographers in the USA, Russia, Japan, Canada, England, France, Brazil, Wales, Ireland, Scotland, and Australia. Over 300,000 unique visitors per annum follow Marcus through the Studio Impressions blog and website.
Marcus Bell
His quiet, relaxed and calming nature that draws couples to hire him for their wedding. The true essence of Marcus’ talent lies in his ability to capture the real soul of people and their relationship. Stolen glances, tear-filled smiles and intimate moments plays in every masterful piece of art he creates; work that combines an emotive beauty with a modern realism.
All Images © Marcus Bell
PRO REPORT Member Magazine of the NZIPP
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NZIPP News
JULY 2012
NZIPP News New Members mbers for July..... Find NZIPP on Facebook - check out the links below.... NZIPP - National • NZIPP - Auckland/Northland Region • NZIPP - Waikato/BOP Region • NZIPP - Wellington Region
Welcome to our new
me
Plenty al – Waikato/Bay of Laura Vink – Provision ional – Wellington Anna Munro – Provis al – Wellington Andy Tan – Provision Westland visional – Canterbury/ Natasha Cropp – Pro land uth So visional – Otago/ Megan Graham – Pro d lan erging – Otago/South Matthew Hawke – Em
• NZIPP - Canterbury/Westland Region
embers New Qualified M ..... wly qualified members r ne
Congratulations to ou
d it – Auckland/Northlan Jenna Young – Portra nty – Waikato/Bay of Ple Kim Howells – Portrait nty Ple of y Ba to/ it – Waika Bridget Jump – Portra
NZIPP JUBILEE PUBLICATIONS Next year the NZIPP is publishing a range of publications for the 75th anniversary of the NZIPP. To help build a history of the Institute we would like to track down as many of the Agfa Awards booklets that we can. These booklets were published with results from the early print competitions which preceded the Iris Awards. We aren’t sure when they started or finished, but we would like the opportunity to scan any existing copies so we can include them in our history. If you have any of these booklets stashed away can you get in touch with Fiona (E: info@nzipp.org. nz) with details of what you have available. In addition any photos you may have from earlier times would be useful (prior 2000), particularly NZIPP conference images. Please contact Fiona with a description of what you have. Many thanks Mike Langford NZIPP President
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PRO REPORT Member Magazine of the NZIPP
NZIPP News
JULY 2012
NZIPP CPD UPDATE In the last couple weeks we’ve had the first few Qualified Professional members achieve their NZIPP Accreditation via the NZIPP CPD program. The CPD software has been live on the NZIPP website since April and many members have regularly entered their CPD points online as they have earned them. But we would love to have all members actively involved & entering their points on a regular basis. A few points to keep in mind when entering your CPD entries: •
Ensure you always sign in at Regional Meetings or Seminars. If their isn’t a sign in form available ask your Regional Chair to provide one. This is important as these forms are required when a member’s CPD entries are audited.
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Keep invoices for any journals, magazine subscriptions, online forums, or professional/business memberships in case they are required for an audit.
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All CPD categories & sub categories for Regional Meetings & Seminars are created when your Regional Chair emails details of the meetings/seminars to web@nzipp.org.nz. If you can’t find the category/sub category you require ask your Regional Chair to get in touch with the required meeting/seminar information & it will be set up.
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It’s important to use the CPD Notes field when entering new CPD entries. Entering information on the speaker & location of the meeting/seminar will be useful if you are chosen for a CPD Audit to validate your entries.
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If you don’t know your current NZIPP Member Id or password email web@nzipp.org.nz for assistance. Please don’t create/register a new member id as your member history or Iris Awards points won’t be associated with the new entry.
If you do have any questions about the CPD module in the NZIPP Members area please email web@nzipp.org.nz
Q Submission Dates 2012 For those who aren’t qualified yet it’s time to start planning for a Q submission in 2012. Once successful you’ll be able to work towards NZIPP Accreditation, & your member profile will appear in the Find a Photographer function on the NZIPP website. Mark the Q submission dates in your diaries & start planning now! August 14th 2012 November 13th, 2012 For more info see the Q Programme under Quick Links on the NZIPP website.
Q Workshop The Canterbury/Westland region are holding a Q Workshop this month - mark the date in your diary & start organising prints to bring along! July 16th 2012 - 6:30pm Creative Images 694 Ferry Road, Christchurch For more info contact your Regional Chair.
PRO REPORT Member Magazine of the NZIPP
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JULY 2012
NZIPP News
NZIPP News 2012 James White Overseas Study Grant - Applications now open.... Each year the NZIPP Honours Council has the privilege of being able to award the prestigious James White Overseas Study Grant. Established in 1990 to encourage ongoing professional development amongst New Zealand’s professional photographers, this scholarship is in recognition of the contribution made by James White (now deceased) to the New Zealand Institute of Professional Photography. Not only was he a President of the NZIPP (19801981), but also founder of the Honours System and judging process. Recipients of the James White Overseas Study Grant are based on merit. People who are passionate and inspired about not just expanding their own knowledge as a professional photographer, but also have the desire to discover and contribute new insights and research to the photographic industry as a whole. Virtually Famous, an Educational Documentary on Social Media, is the work that Ollie Dale, recipient of the 2011 James White Scholarship, is currently working on and will premier at this year’s Infocus Conference. Documenting how Creative Photographers, Videographers, and Musicians build their profile, business, and networks through social media. This will be a presentation not to be missed! Applications for the 2012 scholarship are open to all NZIPP Professional and Professional Employee members, with the application form and full details available on the NZIPP website.
Fine Art Printing Workshop With
CANTERBURY/WESTLAND REGION
Michel is based in Auckland as photographer with Creative Force Photography He is a Fellow of NZIPP and 2010 Auckland Photographer of the Year. Michel has won multiple honours in both the prestigious Black & White Spider Awards and our own Iris Awards in 2011. More about Michel, his work and achievements at his site, www.thecreativeforce.biz
This is an intensive and practical workshop, designed especially for photographers who are interested in the printing of fine art images for clients, exhibition and competition. Among the topics covered will be:
Selecting printers Selecting calibration hardware Setting up & calibrating your printer to the monitor Paper selection Printing samples Introducing fine art printing products into your existing photographic business
Cost:
Michel Perrin
About Michel… “I originally came from France, and have travelled extensively before settling in New Zealand fifteen years ago. My interest in all things visual, lead me to my great passion for photograph, in particular Portrait and Landscape photography. I describe my work as unique, innovative, and timeless. In an essence I capture an emotion or moment in time that can never be repeated. My broad range of work has featured in numerous NZ magazines. I have worked with a diverse range of New Zealand companies to showcase their company profile and products. The inspiration behind my work has been my other great love music. There is a fine line between balance, aesthetic sensibility and craftsmanship.”
NZIPP Members & Students $125.00 Non members: $165.00 Bookings to nzipp@rtphotography.co.nz Cheque or Credit card payment option available.
Light Lunch at 12.30pm & Afternoon tea is included -
Please advise if you have any dietary requirements when booking
Location: Community Room, South Public Library Colombo St, Beckenham
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PRO REPORT Member Magazine of the NZIPP
Monday 16th July, 2012. 12.30pm – 6.00pm
Ilford Diary
JULY 2012
Ilford Diary July 2012
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Canty/Westland Regional Meeting
10
Wellington Regional Meeting
10
Waikato/BOP Regional Meeting
10
Otago/Southland Regional Meeting
September 2012
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Otago/Southland Regional Matt Workshop with Jackie Ranken
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Wellington Regional Meeting
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Waikato/BOP Regional Meeting
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Auckland/Northland Regional Meeting
Auckland/Northland Regional Meeting
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Canty/Westland Regional Seminar with Michel Perrin
NZIPP 2012 AGM - Notification of Delegates
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Canty/Westland Regional Meeting
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Canty/Westland Q Workshop
20-22 Iris Awards 2012
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NZIPP 2012 AGM - Notice of Meeting
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August 2012
Kindly sponsored by
NZIPP 2012 AGM
23-24 Infocus 2012 25
Infocus Masterclass
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Wellington Regional Meeting
09
Waikato/BOP Regional Meeting
NZIPP 2012 AGM - Close of Nominations, Remits & Notices
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Otago/Southland Regional Meeting
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NZIPP Q Submission Closing Date
10
14
Wellington Regional Meeting
Auckland/Northland Regional Meeting
14
Waikato/BOP Regional Meeting
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Canty/Westland Regional Meeting
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Canty/Westland Regional Meeting
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NZIPP Q Submission Closing Date
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NZIPP 2012 AGM - Publish Nominations, Remits & Notices
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Wellington Regional Meeting
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Waikato/BOP Regional Meeting
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Canty/Westland Regional Meeting
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Otago/Southland Regional Meeting
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Wellington Regional Xmas Party
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Waikato/BOP Regional Meeting
07
Otago/Southland Regional Meeting
08
Auckland/Northland Regional Meeting
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October 2012
November 2012
December 2012
Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region. CLICK ON A DIARY ENTRY FOR MORE INFORMATION.
PRO REPORT Member Magazine of the NZIPP
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Regional Updates
JULY 2012
Regional Updates Auckland/Northland Region The Epson/NZIPP Iris Professional Photography Awards 2011 Exhibition Opening was a celebration of the talent and high quality imagery that our members produce. This showcase stamps the NZIPP’s mark on the industry. It was a great opportunity to see the highest scoring awards from last year including the images that gave Harry Jansen his Auckland NZIPP Photographer of the Year 2011 title, and mix and mingle with the wider photographic community. The exhibition is part of the Auckland Festival of Photography, which is on for the next few weeks. We had representatives from the Festival and Epson who shared a few words along with committee member and evening organiser Chris Traill. Our July meeting will help prepare members entering into this year’s Iris Awards. Ollie Dale will be speaking on the new Fusion category and what the judges will be looking for. We will also have a print challenge with Sean from Evoke Studios. He will show us the different style papers that will help enhance your images for the best results.
Upcoming Meetings: •
Wednesday, 11 July - Preparing for the Epson/NZIPP Iris Professional Photography Awards - Fusion & Print. Evoke Studio, Auckland
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Wednesday, 08 August
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Wednesday, 12 September
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Wednesday, 10 October
Talia Stephens Auckland/Northland- Regional Chairperson
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PRO REPORT Member Magazine of the NZIPP
Regional Updates
JULY 2012
Upcoming Meeting… Waikato/BOP Regional Meeting Venue: Wintec, Hamilton Tuesday, 10th July, 2012
Waikato/BOP Region Below are two images taken at our a workshop held just prior to our June meeting held on the 12th at Mount Maunganui. The presenter was Bill Lindberg and his presentation was entitled “From Glass negatives to Digital”. Bill had one of the largest photographic studios in the Waikato for many years, and although now retired is an invaluable member of the Waikato / BOP region, as he is a wealth of knowledge. He is pictured here teaching the finer arts of Studio lighting. The images were supplied by Bob Tulloch, who kindly loaned his studio for the workshop.
Tracy Robinson Waikato/BOP - Regional Secretary
Images by Bob Tulloch
PRO REPORT Member Magazine of the NZIPP
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Regional Updates
JULY 2012
Regional Updates Upcoming Meeting… Wellington Regional Meeting Portraiture with Karyn Flett & Esther Bunning Venue: WPS, Wellington Tuesday, 10th July, 2012
Wellington Region We’ve had a busy couple of months in Wellington. Two formal meetings and a number of Friday Southern Cross coffee get togethers. Finishing with a committee meeting held at Terry and Esther’s studio in Featherston. Only fair as they travel over the hill to all our events. May 17 was a well patronised meeting held in our normal venue - Wellington Photo Supplies. In line with our themed meeting programme, this one was Weddings and featured Kate MacPherson, a Wellington based wedding and commercial photographer.
Kate MacPherson and the Q&A Panel
Effective marketing of this event resulted in approximately a 50% ratio of members/non-members. Quite a few good words were said about the NZIPP, so hopefully we can keep up that pressure and convert a few of them to members. Kate did a brilliant job of presenting and had everyone mesmerised. The pizza got gobbled up, and the panel received a few good questions, and gave some very useful advice. 12 June was ‘Marketing your business’ with social media marketing consultant Eva-Maria http://www.socialemedia.co.nz/ and www.evamaria.co.nz. Another very well attended meeting .... made even better by a double up of the pizza order!
Full house for Kate’s presentation
Eva-Maria is an experienced presenter, who quickly and coherently bought people up to speed with her own experience and achieved her goal of presenting 7 Tips To Make Your Online Marketing Work in Sync for Social Media Success.... She left printouts of her talk and lots of links. The key to it was setting up a Facebook page and Twitter, and a tool-chest of ideas to link and maximise them. A kickstart for many present and a reminder to others. We’re excited to announce the upcoming monthly meetings for 2012
Eva- Maria
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10 July - ‘Portraiture’ with Karen Flett and Esther Bunning, followed by a panel Q&A discussion on portraiture
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14 August - ‘Print Critique’ get your images up to speed for the Epson / NZIPP Iris Professional Photography Awards in September
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11 September - ‘Commercial licensing with AIPA’s Ian Robertson’ and a panel discussion on the state of that industry
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09 October - ‘Fine Art’ with Kaye Davis and awarding of the ‘NZIPP Wellington Photographer of the Year 2012’
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13 November - ‘Travel photography’ with Jackie Ranken
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11 December - Christmas Party Social
Plus all the other side events and seminars and gatherings that occur.
Eva- Maria Images by Jason Naylor
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Malcolm Somerville Wellington - Regional Committee
PRO REPORT Member Magazine of the NZIPP
Regional Updates
JULY 2012
Upcoming Meeting… Canterbury/Westland Regional Meeting with Guest Speaker Rob Lile - PhotoNewZealand Venue: PhotoNewZealand, Level 1, 76 Moorhouse Ave, Christchurch Monday, 9th July, 2012 6:30pm
Canterbury/Westland Region It’s sad to see Lisa Gane leave as our Regional Chair, but as she got a better offer from the NZIPP Executive as Acting Portrait Director, has stood down from her position. Lisa has implemented some great initiatives during her time as Regional Chair, and it will be great to see these continued and developed over the coming years. Various commitments over the past two months, meant our AGM was held this month, later than would have been ideal, especially with our committee members having dwindled to an all time low. Three members having left the region, and with Lisa stepping up to Exec. In saying that, the enthusiasm of new members is fantastic to see, and has meant we have been able to create a larger committee than previously to create a ‘back-up’ system for when all members aren’t available. It also gives us the ability to create a committee with hopefully some longevity, and to build some depth and knowledge to carry through to future years. Ron Thow, who has been acting Regional Chair since Lisa stood down was elected into the position, with Kirsty Macdonald continuing on her role as Secretary and Paul Daly likewise as Treasurer. 2012 sees a relatively new committee, with our only two current members, Lee Howell and Ron Lindsay being joined by Kate Christie, Erin McLean, Danielle Colvin, Rachel Callander, Neil Williams & Maree Turner. The AGM was followed by an exceptionally educational and open presentation by Mark Cornellison, a US retoucher. Mark lived in New Zealand for five years, and returned to the States last year with his family. He spoke at a regional meeting a little under two years ago, and was well received then and so he kindly offered to come and speak to us while he was back here for a short visit. Mark was more that generous with his knowledge and information, and took us through his process for retouching skin.
Mark Cornellison Presentation
Show Me Some Skin, was an hour long session, with the premise that less, is more. As we discovered this doesn’t mean less work, but most definitely less killing of pixels and obliteration of the skin you are given to work with. Mark talked us through his workflow showing with two very different images showing us how effective working on skin can be, while still keeping the image ‘real’. He packed a vast amount of useful information into his hour and everyone who attended will have surely walked away having learnt something to aid them in their post-production.
Images by Lee Howell
Kirsty Macdonald Canterbury/Westland Regional Secretary
PRO REPORT Member Magazine of the NZIPP
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Regional Updates
JULY 2012
Regional Updates Otago/Southland Region Our region encompasses a large geographic area. From Dunedin through to Queenstown, including: Invercargill, Wanaka, Gore, Alexandra, Cromwell, Clyde, Balclutha, Ranfurly, TeAnau, Wyndham, and more. It amazing how so many photographers can live in a region, and yet never know one another on a personal level. Photographers can be isolated in their own town. Four months ago a group of photographers came together in Queenstown. It all started with Emily Adamson contacting Jackie Ranken via Facebook. “Hello Jackie, I just wanted to send you a message and say that I hope we meet one day. I recently met Hilary Wardhaugh on a photo seminar in Melbourne, and when she found out I lived in Queenstown, she asked after you. Actually that was many months ago now, and our paths have never crossed, so I thought I would send you this message. Hope you are well, have a great holiday season. Emily I answered Emily’s message and we met for coffee. On that day we decided to search through the local phone books and web sites and invite ‘all photographers who were making a living from Photography’ to come to an informal “Photographic Gathering”. The strategy worked and we had about twenty photographers at the first meeting. The goal of the group was to network together and raise the standards of Professional Photography in our Otago / Southland Region. NZIPP members and non-members are welcome. All members must be making part of their living from Photography. The full benefits of any membership in a group become apparent when it’s members are actively contributing to communications and discussions. At every meeting everyone in the room is encouraged to “show some images” most people bring along a USB drive with some of their latest work. After this year’s Regional AGM the office holders for Otago/Southland were elected in Queenstown and our sub region group has become regional. We understand the importance of all members being able to access support and will be encouraging the networking of Photographers in each local area. We encourage all members be keep an eye on the Otago / Southland Facebook page. For any inquires, send an email to Jackie Ranken Jackieranken@xtra.co.nz or the co-chair, Emily Adamson photography@ emilyadamson.com
Jackie Ranken Otago/Southland - Regional Co-Chairperson
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PRO REPORT Member Magazine of the NZIPP
Regional Updates
JULY 2012
Informal Breakfast Meetings: Check our Otago/Southland Facebook page for updates: •
Dunedin: Every second Monday, 9.30am at the Marbecks Cafe in the Wall Street Mall, George St. Email Alan Dove: alan@dovephotography. co.nz
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Queenstown: Every second Wednesday, 9.00am at Hamill’s Restaurant Remarkable Park, Alexandra Court House Café. Email Deb Hart: debhart@ihug.co.nz
Events: •
10 July - NZIPP Touring Print launch at Skyline, Queenstown, 6.30pm
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03 September - Print & Matt Cutting Workshop, 10am - 4.00pm with Jackie Ranken
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Date: TBA - Maniototo Field Trip with meeting at Wedderburn Tavern
NZIPP Otago/Southland Regional Meetings Venue: 7B Manchester Place, Queenstown Time: 6pm-9pm •
07 August – Critique night for Iris Award entries, advise on submitting, matt cutting/print options.
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09 October – Announcement of Otago/Southland Photographer of the year from this year’s Iris Awards entrants and report from the Q submission entrants on their experience.
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27 November - Speaker Alan Dove from Dunedin
Presentation by Julian Apse
Otago/Southland Breakfast Meeting
PRO REPORT Member Magazine of the NZIPP
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Member Profile
JULY 2012
Member Profile Emma Hughes Your website: www.emmahughes.co.nz How did you get into photography? I got the photography bug in my second to last year of secondary school, & have been in the industry ever since! I did a brief design course at Wellington Polytechnic before beginning work at Photography by Woolf, which has seen many awesome photographers through it’s doors over the years, & was an excellent training ground; I stayed with the company for almost five years before starting out on my own. Most interesting place you have ever photographed in? Photographing as I traveled through the US was pretty cool, & I loved shooting at the badlands in South Dakota ; texture & open space, two of my favorite things! Tell us about your business. I have a lovely little gallery on Waiheke Island from which I run my wedding & portrait photography business. The business has a focus on beautiful finished products; stunning albums, framed wall prints, etc. I shoot in a natural & relaxed manner, & capture people being themselves & looking gorgeous while they’re at it! Laughter, Love, Connection, the moments that make life sweet… this is the goal I am striving towards when I shoot. Other members of the business are Lance (second shooter on weddings, framer, accountant) & Jenny (production manager). A particularly satisfying job. I recently photographed an older couple, the husband of which died around a week after the shoot. He hadn’t allowed anyone to photograph him for years, & the family’s appreciation of how precious the images were was a real eye opener for me about the value of the moments that we as photographers capture every day. Something that makes you grumpy? Negativity. Some other photographers whose work you admire. Too many to create a comprehensive list! My recent photographer ‘crush’ is art photographer Jennifer Hudson who creates exquisite images. I also follow a street photographer on Instagram called ‘fisheyedreams’ who captures amazing imagery. I love how big the creative world is; so many sources of inspiration out there. Recent accomplishments. Taking out the NZIPP Wedding Album of the Year Award two years running (2010, 2011) was a real highlight.
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PRO REPORT Member Magazine of the NZIPP
JULY 2012
Member Profile
All Images Š Emma Hughes
PRO REPORT Member Magazine of the NZIPP
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The Missing Links
JULY 2012
The Missing Links Written by Malcolm Somerville
‘Alpha Boomers’ 44% of the boy babies and 50% of the girl babies you are photographing today are expected to reach a hundred years. There are a number of sobering ways to take that in; the implications opportunities and challenges are unlimited. Our viewpoint, based on our current experience, we can now only guess at. You wonder how they will be viewing those images at their 100th birthday function? It would be at least 3D holographic projection? Maybe already imbedded in a chip inserted in their brain? Perhaps a stylised retro photographic print sitting in a wooden frame ..... alongside an antique flat-screen LED TV set, even though they no longer had codecs or technology to make it work! The current discussion in the context of funding superannuation is unearthing a lot of stats, we know that eligibility for Government Super must rise, we know many already work well past what was once considered ‘normal’ retirement of 60. Most working lives were previously framed as 40 years work; retire about 60, live another 4 - 6 years. The Super schemes reflected that and now push the numbers out a bit, but full implications are just hitting home as pressure mounts on Government to acknowledge this reality. Interesting too is how little marketing notice is taken of the massive sector who have time, fitness, IT literacy, discretionary spend and mobility. Recent US surveys of this sector by NBC Universal from a media perspective, noted broadcasters and advertisers have built bands of audience demographics, but fail to acknowledge the riches slipping off their radar. Sobering too, that is not all that gets lost as this huge and growing audience vanishes. As closer examination gets taken of that audience, probably the first to take notice will be politicians, because as the numbers of voters who actually turn out to vote drops, the boomers will remain. As the exit to Australia takes the youthful and the young families, they will remain. It is that group who remember what ad free public service TV looked like and look on as TV7 gets chopped. It is they who have forgone the right to sue for a benevolent ACC. It is they who remember the last sell off of state assets. So lets bring this closer to home, what are some of the implications for photographers? First the new markets, how do you approach this longer-lived, more active, boomer group? You will need to as the population rebalance switches completely to dominance of the ‘boomers’, and particularly the new generations of ‘alpha-boomers’. Some of this new context for social photographers is through family events, milestones, celebrations, and second marriages. It is how you talk to them, how value is added.
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PRO REPORT Member Magazine of the NZIPP
The Missing Links
JULY 2012
There will also be other opportunities as new houses and apartments get added into their extended lives.... decor trends and technology, extended display prints of extended family. But lets also examine another risk. Foremost is the new growth of the photographer sector by the boomers themselves. In our sector, which has few barriers to entry either by technology, license, cost or knowledge; what a better way to earn a few bob in retirement can you imagine. Part-time, clean, interesting, respected.... a hobby that at least pays for the toys and becomes deductible. The added bonus is that most will be in a mortgage free base and have some form of pension scheme to offset income. Pricing is not a big issue! It presents a classic new entrant business substitution, at first they are hardly noticed, they service new sectors not on your normal radar, then they move to the low hanging opportunities - friends and family; then they develop talent, skills and refocus on what is mainstream opportunity. The second impact is that of photographers who once retired (or sold their businesses) at 60, have remained on, retained a few good clients, retained their name, retained their qualifications and memberships, simplified their equipment; and keep on working, but on their own terms. Also without the cost pressure that normally drives price.
Cheers, Malcolm
Disclosure..... a boomer too.
PRO REPORT Member Magazine of the NZIPP
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Photo Competitions
JULY 2012
Photo Competitions The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz
Entries Close: 11th July 2012 As a leader in capturing our world through brilliant imagery, National Geographic sets the standard for photographic excellence. Last year, we received nearly 13,000 contest entries submitted by photographers from all around the world. Well, it’s that time of year again—We are accepting digital entries online in any of these four categories: Travel Portraits; Outdoor Scenes; Sense of Place; and Spontaneous Moments. In other words, keep it real. Enter now at http://travel.nationalgeographic.com/travel/traveler-magazine/photo-contest/2012/
Entries Close: 18th July 2012 The winner of the Wildlife category of the 2011 New Zealand Geographic Photographer of the Year competition was an amateur who shot the winning image on a compact camera, while at school. Today, the New Zealand Geographic Photographer of the Year competition opens for entries again, and the judges are looking for images that exude this same intimacy, timing and sense of special access to a unique situation that makes great editorial photography. The four main categories in the New Zealand Geographic Photographer of the Year 2011 are intended to celebrate the time-honoured art of editorial photography and showcase the extraordinary natural and cultural riches of New Zealand. More details at www.nzgeographic.co.nz/photocomp.
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PRO REPORT Member Magazine of the NZIPP
Photo Competitions
JULY 2012
Entries Close: 20th July 2012 Celebrating its 6th year, Photography Masters Cup is the leading international award honoring color photography. This celebrated event shines a spotlight on the best professional and amateur photographers in a prestigious annual contest and globally webcast event. With a collective Jury of the world’s most recognized experts from National Geographic Channel to Hasted Hunt Kraeutler in New York, the Masters Cup is the industry’s most authoritative and important photographic event for color photography and brings to light the best work of the year as nominated by members of the esteemed international panel. Click here for more information and entry details.
EYEcon Photographic Competition Register Interest by: 3rd September 2012
Final Submission Deadline: 1st November 2012
Canon’s annual EYEcon competition has once again drawn three of New Zealand’s most prominent photographers on board as mentors for the 2012 EYEcon photographic competition. Mike Langford, Nigel Marple, and Grahame Murray are highly recognised photographers and winners of numerous New Zealand awards. EYEcon 2012 gives tertiary level photography students and apprentice photographers a shot at one of the country’s largest and most diverse prize pools available for young photographers. The overall winner of the EYEcon competition will have a once in a lifetime experience, spending a full day on location with each mentor as part of their prize. Click here for more information.
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JULY 2012
Photo opportunity! Partnership with OHbaby! and NZIPP OHbaby! magazine has partnered with Huggies and Plunket to provide parents of newborns Nationwide, the opportunity to receive their own personalised OHbaby! magazine cover with their baby on it. New Zealand parents are being invited to load their child’s picture on their very own cover of the latest issue of OHbaby! magazine. This is a special opportunity for photographers nationwide, to offer one image of a clients newborn to be used for their special keepsake. Rather than using pictures taken themselves, this is an opportunity to put a beautiful photo on this timeless keepsake for their child to keep when they grow up. As such, we’re creating a ‘find a photographer’ directory on our website for this promotion for parents to find a participating photographer who will have a special ‘OHbaby!’ package to offer clients the image for their personalised cover at a special price.
This directory will be promoted on our website, in our emails and we will be doing shout outs on facebook for it as well.
The promotion ends 31st of July so don’t delay!
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PASSIONS
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12
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If you’re interested contact angela@ohbaby.co.nz 09-3761778 with details and Angela will send through a booking form and upload your directory listing.
YOUR FAMI
issue 17
The cost to have a basic listing which will have your name, phone number on it costs $50 for 3 months and a full listing which includes image, name, phone, website and click through will cost $100 for 3 months.
Celebrate your newborn with your very own personalise d OHbaby! mag azine.* NEW ZEA LAN D
This package needs to be standard across all photographers and participants and we have worked with NZIPP to agree on a package of a sitting and digital photo on disc for $150.
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CMK
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Circuit Norwest
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what do you want
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Production facilities OR APPROVAL and reproduction INFORMATION Instructions given to suppliers us by clients, or suppliers, that clients and suppliers can be subjective, correctly. This Production check this “Production” layout to incomplete or ambiguous. As such it is important ensure that all instructions Production layout may layout will be used to produce Artwork are being incorporated cause Artwork and artwork and artwork files to be wrong and/or files. Any errors or omissions in the DO NOT PROCEED: to be redone at additional expense. No reproduction of Production 1. Prior to any reproduction or Artwork files can be done unless the client and supplier checked and measured or print production, these files and agrees to the following: all technical print and by the client, production facility, printer,colour instructions must be read, understood, knifeline specifications, film or plate supplier 2. Prior to any print and all other requirements to ensure production of artwork, specific to this project; that they meet from artwork files and a that proof must havegood quality Chromaline proof or similar 3. Carpe Diem Design been must may resupply amended checked and approved by the client; andhave been produced requirements, but having artwork if any of this artwork is for any errors or costs asked all parties to check this artwork beyond supplying artwork carefully, Carpe Diemnot consistent with your Design will not be liable files. BC, NSW 2153 Australia | www.carpediem.com.au
Baulkham Hills
® Registered Trademark Kimberly-Clark Worldwide, Inc. © 2012 KCWW. *Promotion is open between 19 March and 31 July 2012. A $4.00 postage and handling fee applies. Additional personalised magazine can be ordered at the standard cost of $8.90 each. For full terms and conditions visit huggies.co.nz
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PRO REPORT Member Magazine of the NZIPP
JULY 2012
Corporate Members
Corporate Members A special thank you to our Corporate Members for their continuing support:
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NEW ZEALAND INSTITUTE OF PROFESSIONAL PHOTOGRAPHY
www.nzipp.org.nz