NZIPP Pro Report - June 2011 by NZIPP NZ Institute of Professional Photography

member magazine June 2011 / V.14

Contents

JUNE 2011

Executive Updates 05

Presidents Report

Wedding Directors Report

Commercial Directors Report

Portrait Directors Report

Honours Council Report

NZIPP News Cover Image: © Paul Wilson Gold - Landscape Category Epson / NZIPP Iris Professional Photography Awards 2010

Welcome to New Members

Thanks

12 AGM Time line 12 B&W Spider Awards 13

James White Scholarship

13 Newly Qualified Members 13

Congratulations

Q Submission Dates

CPD Programme 14

Overview

15 Accreditation 15 Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT Member Magazine of the NZIPP

Time line

Infocus 2011 16 Infocus Timetable 17

Keynote Speakers

Contents

JUNE 2011

Contents Regional Updates 18 Auckland Region 20

Wellington Region

Seminars 22

Photoshop Masterclass

Waikato/BOP Seminar - with Blair Quax & Lauretta Goode

Member Profiles 24

Mike Hill

Terry Wreford-Hann

Esther Bunning

Ilford Diary 30

Diary Dates for 2011

Photo Competitions 31 Epson / NZIPP Iris Awards 2011 31 EYEcon

The Missing Links 32 Malcolm Somerville

Corporate Members 33

Thanks to our Corporate

PRO REPORT Member Magazine of the NZIPP

JUNE 2011

TOP LEFT Image by Kaye Davis © TOP RIGHT Image by Sue Bryce © LEFT, ABOVE, RIGHT Images by Todd McGaw ©

Epson/NZIPP Iris Professional Photography Awards 4-6 AuGusT PRINCIPAl SPONSOR:

The annual Iris Awards celebrate the creative excellence of professional photographers in New Zealand. This is your best opportunity in 2011 to gain wide spread exposure by becoming an award-winning photographer. Entry is open to all professional photographers, with judging held in an open forum over three days.

Public Open Day

Infocus Conference

Judging for the Iris Awards is held in an open forum, to educate, inspire and inform. Award winning photographs from the previous two days judging will be on display.

The premier professional photography conference, which includes two days of international and local speakers, industry exhibition, practical workshops, Iris Awards gallery, social functions, Masterclass and Gala Awards dinner.

6 AuGusT

An Industry Exhibition, with over 20 leading photographic suppliers all in the one room, it is the perfect opportunity to see new products and services. This is a unique opportunity, to view judging, award winning images and an industry exhibition all under the one roof.

7-8 AuGusT

InFOcus 2011 VEnuE

Rotorua Convention Centre 1170 Fenton Street Rotorua

For more information visit: www.nzipp.org.nz

PRO REPORT Member Magazine of the NZIPP

Executive Updates

JUNE 2011

Presidents Report

Infocus 2011 Rotorua – just two months away! We have quite an event lined up for you! Because I’m not a wedding shooter I have to admit to not really knowing of our Keynote Speakers, but when our Wedding Director Nicola Inglis declares she’d “sell her grandmother” to hear them speak you know they’re gonna be great! Steve & Jen Bebb or “The Bebbs” as they’re more widely known, hail from Canada & are considered to be in the top 10 of wedding photographers in the world. Also coming to you live will be Queensland’s 2011 AIPP Wedding Photographer of the Year Todd Hunter McGaw (actually it wasn’t too hard to twist his arm to come & speak in the mountain biking capital of the world!); expat Sydney based portrait shooter extraordinaire Sue Bryce – she has just returned from wowing audiences at WPPI; Elisabeth Soffe will explain social media for your business, & if you’re dabbling with HDSLR video you won’t want to miss Chirstchurch’s Logan McMillan of Gorilla Pictures. And don’t think you can just sit back & listen! Kaye Davies from UCOL will be getting your creative juices flowing with a conceptual thinking workshop; we’ll need you participation in the marketing open forum, & there’ll be concurrent workshops running for Commercial, Wedding, & Portrait shooters on Monday. There’s a couple more we’re waiting on signed speaker contracts from too, but hopefully the line-up above is enough to make you want to sign up immediately. It’s fair to say it’s been quite a mission this year securing speakers with several who we talked to last year about speaking having to pull out for very valid reasons – like earthquakes & floods! Those of you who attended last year in Queenstown will know the event was really stepped up in terms of running the event professionally & our feedback was overwhelmingly positive. That was also evident when Arna & I spent a couple of days in Auckland recently visiting all our key sponsors. With the tough economic times we expected it to be a hard sell this year, but everyone we visited was exceedingly positive, loved the event last year, & are supportive of the event again this year. Epson have signed on as Principal Sponsor for another couple of years, & we have exceptional support again from HP, Canon, Aarque Graphics, Nulab & a couple of other’s who are still considering their sponsorship levels. One thing we’ve had to do this year (for the first time in over 3 years) with all the rising costs is pass those onto our delegates with an increased registration fee. For early bird members that will be $395, & for those who leave it until the last minute it will be $495. We still think this is exceptionally good value for money, with many other professional conferences charging that for a half-day seminar. In fact if it wasn’t for our sponsors it would cost you well over $1,000 to attend! So start watching for Grabaseats, look at sharing holiday homes with other members for accommodation, and get in early!! Remember it’s a fully deductable business expense & something you should consider as essential for your continuing professional development as a photographer. Looking forward to seeing you at Infocus in a couple of month’s time.

Craig Robertson NZIPP President PRO REPORT Member Magazine of the NZIPP

Executive Updates

Wedding Directors Report

JUNE 2011

The first time I ever saw print judging at the Iris Awards (or anywhere for that matter) was the year I entered. It was 2007 and I had been a member for a year and I don’t know what possessed me to think I was ready! Looking back I think I was fortunate in my ignorance actually, because I didn’t know that I was hopelessly far from the standard I just went ahead and boldly (perhaps stupidly) entered 10 prints that I liked. I didn’t ask anyone’s advice and I certainly didn’t show them to anyone in my region who might have been able to save me some money! I just entered them. There was a ridiculous comedy of errors involved in getting to the Heritage Hotel where the judging was taking place so that I arrived, stress and frazzled, after the walk through. The rooms were already dark and full of the backs of people’s heads. The were two rooms going simultaneously, and I had prints entered in both categories being judged. Because I had missed the walk through (having not even known it was important) I had no idea when my prints would come up. So I chose the ‘wedding room’ and a seat near the back. Up the front some guy whose face I didn’t recognize was talking about a print in a way I’d never heard anyone talk before about wedding photography. He was passionate and eloquent and he talked about the story it told and he waved his arms around. Print after print was displayed and judged. Between the darkened room and the five ‘priests’ up the front I felt like I was in church. Of course within about ten prints it became blindingly obvious that my images were not going to score well. Once I could see with my own eyes the standard of those that got medals (and those that didn’t) I could see that mine didn’t match up. It should have bothered me but it didn’t. I felt inspired, I could see what the next step, and the ones beyond that, looked like. I sat there and soaked up every word. I swear I didn’t move for about four hours until hunger, and the need to pee, forced me out into the real world again. It’s such a cliche but my head was spinning. I sat in a cafe down the street and tried to summarize what I’d seen and heard. I wrote pages and pages of notes but in the end I decided it all came down to the story. The images that stood out and the ones that scored well were the ones that had something to say. Now maybe I’m a slow learner for not having realized that sooner. Maybe it doesn’t sound like much of an epiphany to anyone else. Maybe I even missed the main point and that’s not the secret to Iris Awards success at all. But it changed the way I photograph weddings. Just like that. So to recap I did everything wrong...I arrived late, entered prints before I was ready, knew almost no one, and knew nothing about the judging process... and yet it was (and still is) one of the best, most influential, game changing experiences in my photographic life.

Nicola Inglis NZIPP Wedding Director

PRO REPORT Member Magazine of the NZIPP

JUNE 2011

Commercial Directors Report

Executive Updates

Bugger. Today’s Monday. For some, waking up this particular Monday was a big disappointment because Judgement Day didn’t actually happen. For me it’s a disappointment because the PROREPORT deadline is imminent and I was holding off until the last minute hedging by bets with a dollar each way and not doing it earlier. The good news is that I now have a whole 1 hour and 40 minutes of relative peace and quiet this morning as I fly up to Rotorua for a shoot. Unless you have been living in a cave (or a walled compound in Pakistan) you will know that Rotorua is this year’s location of Infocus. No matter were you are based in New Zealand don’t use cost as an excuse to not attend. There is a great line-up of presenters, and there will be plenty of opportunities to network with other photographers and trade suppliers. Can you afford to not attend? There are still plenty of good deals if you plan to fly. When checking out flights also consider flying into Hamilton or Tauranga as there are often better flight times and deals into these centers, and you could hitch a lift with another attendee. A thread on the NZIPP Facebook page <http://www.facebook.com/NZIPP> recently concerned a photographer who had passed off others work as their own. The images had been lifted from the photographers website. Placing your work online is a damned if you do, damned of you don’t, Catch 22 situation. The saving and redistribution of images by others is easy even if you have used ways to thwart theft. The methods employed to prevent theft may include disabling “right click” or “save image as” functionality, placing a transparent image over the photo, using Adobe Flash (but this limits viewability on most mobile devices), adding copyright metadata, adding hidden “Digimark” watermarking or physical, visible watermarking. No matter what method you use they can all be circumvented. You can also reduce the size of the image so that it can’t be enlarged too much, or get aggressive with your JPEG compression so that the image quality is limited. The problem is that doing this also affects the quality and perception on your own legitimate website. A couple of years ago I heard an Australian fashion photographer, Georges Antoni speak <http://www.georgesantoni.com>. He has had a meteoric rise from being a male model to a star of the fashion photographic world. His attitude was that a download for personal enjoyment or inspiration was a compliment and he doesn’t get all cut up about it. If the image is used for any commercial purpose (including editorial), he’ll throw the book at them. I suggest that your images should be of a decent enough size to do them justice on screen with the optimal compression to allow for fast loading without degrading quality. Do use highly visible watermarks that carry your name and URL but not so harsh that they wreck the viewers experience or appreciation of the work. An image downloaded and forwarded to another for personal use is effectively an advertisement for you. What’s worse, being talked about or not being talked about? While I don’t condone people stealing and reproducing images for commercial gain I think that you need to consider what’s more important, getting your images out there or not? If you do find commercial use infringements don’t let people away with it. If you let them do it once, they try it again, and again, and again.

PRO REPORT Member Magazine of the NZIPP

Executive Updates

“When considering compensation, do NOT accept a by-line/ credit as payment.”

JUNE 2011

I’ve heard all sorts of excuses over the years from people who have used images without permission. When considering compensation do NOT accept a by-line/credit as payment, this is your moral right that a publisher must do, it’s not a bonus or benefit. But remember that not all settlements need to be cash. Consider the ability to trade use of the image for advertising (as long as it will reach your target market), or even turn a tricky situation into an opportunity such as offering to refund a cash settlement now if they engage you for a paid shoot within a certain time frame in the future, this means you get paid now, and possibly add a new client long term. Whatever you decide just remember that you do need to show people your past work to get more future work. There is no 100% certain way to get your images in front of clients without potentially exposing a risk to misuse. Don’t let this small risk be the reason that prevents you from gaining the potentially bigger upside.

Richard Linton NZIPP Commercial Director

PRO REPORT Member Magazine of the NZIPP

Executive Updates

JUNE 2011

Portrait Directors Report

What a lovely time of year to be taking pictures. Autumn is a given of course in its splendor, but it leads into winter, a time I always enjoy shooting in. With the light often diffused & moody, lovely even exposures are to be had, sometimes at any angle. New whizz bang cameras can operate where we found it hard to go before. I like to give a few choices of background mood when I photograph my clients out here at the farm. Speckled light on leaves in the background, used well gives a nice romantic feel to an image. Placing clients in open light using cross light for texture, to the shadows, softer & even, with this one background, gives two distinct feelings sometimes hard for them to choose from. Having skin tones, lit by nature, jump out of a darker background that has subtle movement in it, is always good to the eye. Shallow depth of field, & our postproduction abilities means you get your cake & eat it too. You can expose perfectly for skin, & work the background ratio’s up or down to your liking later. I always like to get darker skinned people, clothed in darker tones, against a darker backdrop at least as one choice for them. The result always does wonders for their eyes & smiles. The darker skin loves light moving over it, with rim lighting etc less likely to over expose. The background darker still allows the skin to glow against it, but be complimentary with it. Indian women in sari’s are hard to beat. But their gorgeous doe eyed kids are harder still. The starkness of the nude trees, provides a strength not seen in summer, the linear verticals of the poplars in council parks, to the maze of fruit trees in a clients backyard are all opportunities .Not to be considered distractions, but used to take our eyes to our subjects. I like also that winter clothing is more voluminous. So much more texture & light play to be had, than just a white t- shirt & jeans. I’m a touchy feely kinda human, so often my clients are cajoled into manifesting their love for each other. The simple act of a quiet hug, has most of the visible creases following that action, enhancing & guiding our eye to each person. Bulkier clothing & hugging, quiet or not, is a match made in heaven. No more fatty dangles on ladies arms, & the old man’s lack of abdominal control nay a bother!!! Cityscapes too are not to be ignored .The subdued grey’s in concrete & the like, very complimentary to the steelier tones of winter fashion. The inherent “ grooviness’ of urban backdrops, gets buy in from the teens, & makes it easier for mum to part with the readies. Who cares if the littlies start to look like a pumpkin patch brochure, mum & dad love it. So when we are working hard to book winter clients, use the seasons uniqueness to excite them. It happens to be true, but whenever the client brings up the ‘ol weather chestnut, I say I hardly ever lose a shoot due to weather. Auckland especially four seasons in a day. We want them in front of our lenses, & never before has it been easier to get a great result in any conditions. Remember, if it’s a quieter time for you, book your time smart. Squash all the activities together. Take the rest of the bloody time off or market or whatever. I can just taste that pea and ham soup now!!

Russell Hamlet NZIPP Portrait Director PRO REPORT Member Magazine of the NZIPP

Executive Updates

Honours Council Report

JUNE 2011

We are now only a little more than two months away from the Iris Awards in Rotorua. On line entries are being activated on the 02 June and will close on the 25 July and it is essential that you read closely the call for entry document, as there are new changes and additions this year. In all there are now fifteen prizes to be won, including the prestigious Epson / NZIPP Professional Photographer of the Year. To be eligible for this you need to enter a minimum of 6 images. To be eligible to win the following awards you need to enter a minimum of three images into each category: Commercial / Advertising, Creative, Editorial / Photojournalism, Travel, Landscape, Wedding, plus we now have two portrait categories: Classic Portrait and Creative Portrait. Other awards include: Overseas Professional Photographer of the Year Award (minimum of four images), Highest Scoring Colour Print Award, Highest Scoring Monochrome Print Award (both of which need to be ticked in order to be considered), Wedding Album Award and the Student/Assistant Award (minimum of two images). It appears that some members are already starting to think about entering the awards this year as I have been receiving many enquiries wishing to know where they stand in terms of award levels and wishing to know how many of what they need to become an Associate, Master, Fellow or in a couple of cases Grand Master. To do this yourself you need to do the following:

•

Go to the NZIPP web site www.nzipp.org.nz

•

Login using your membership id and password. If you can’t remember your password click the Forgot Password link, enter your member id/ username, and you will receive a reply by E-mail containing your password that you should record somewhere safe along with your membership number (which you can find on your membership card). If you don’t know your membership id then email web@nzipp.org.nz for assistance.

•

Once logged in click on the profile menu item, then click on the Awards tab. Here you will find out what awards you currently have from previous entries.

•

At the top is your Honours Summary i.e. Associate, Master, Fellow + bars

•

Followed by your Awards Summary. You’ll notice there is a 4-year activity> 10 points: Yes or No. What this indicates is whether or not you have gained the necessary 10 points in the last 4 years in order to be valid to achieve another Honour (Master, Fellow etc) this year.

•

At this point you’ll need to do your own calculations to work out exactly what awards you will need in terms of gold, silver and bronze awards to achieve your next level this year.

•

The Help button on the top right hand side of the screen provides details of exactly what you need for each level.

PRO REPORT Member Magazine of the NZIPP

Executive Updates

JUNE 2011

From 2010 the following points and conditions are required to achieve the various Distinctions/Honours. To move to the next level of distinction, all conditions in that row must be satisfied:

Get thinking about your images now. Remember you have ten chances of becoming an award-winning photographer at this yearâ&#x20AC;&#x2122;s Iris Awards in Rotorua. Itâ&#x20AC;&#x2122;s only two months away now !!!!! Closing Date for Iris Awards Entry: 4:00pm, Monday 25 July 2011 - No late entries allowed. Closing Date for Delivery of Entries: 4:00 pm, Monday 01 August 2011. - No late deliveries allowed. Click here to go to the current Iris Awards 2011 Entry information on the NZIPP website.

Sincerely,

Mike Langford Chairman - NZIPP Honours Council On behalf of the Honours Board including: Shelly Amerio-Higgins, Stuart Riddell, Malcolm Somerville, Ollie Dale & Kaye Davis.

PRO REPORT Member Magazine of the NZIPP

NZIPP News

JUNE 2011

NZIPP News AGM Notices, Remits & Nominations

New Members mbers for June: Welcome to our new

It’s that time of year again when we start the countdown for the NZIPP AGM. Every year we accept nominations for the roles of President, & the 3 Directors - Commercial, Portrait, & Wedding.. Nominations should be made in writing on the “Board Nomination Form” (available in the members’ area of website), & be sent to the NZIPP Admin. Officer by 5.00pm Monday 27 June 2011. In addition any Remits or Notices of Motion to be considered by the Annual General Meeting should be made in writing on the “AGM Remit/ Notice of Motion Form” (available in the members’ area of website) & be sent to the NZIPP Admin. Officer by 5.00pm Monday 27 June 2011.

stland ing – Canterbury/We Janine Ross – Emerg rthland No d/ visional – Aucklan Ilan Wittenberg – Pro

Thank you

It’s now three months since the Christchurch earthquake struck. Christchurch based NZIPP members who were financial at the time of the quake have been given a three month waiver of membership subscriptions by the NZIPP Board. Even better news is that through the generosity of other members and the regions there have been a good number of donations to further help members in paying their subs. Christchurch members will be getting their subs invoices most likely later this month that will show an adjustment for the national subscription waiver and a pro-rata adjustment from the contributions made by other members and regions. Many Christchurch members are finding trading conditions trying. When you are paying the remaining balance of your subs remember just how much your peers and the institute has helped over this time.

Black & White Spider Awards

NZIPP member Derek Cook has been presented with the Winner - Merit of Excellence Award in the Professional Architecture category at the 6th Annual Black & White Spider Awards. The awards international Jury included captains of the industry from Magnum Photos, The Armory Show, Fratelli Alinari, Contrasto to Tate and Hamiltons in London who honoured Spider Fellows with 84 coveted title awards in 28 categories. The judges reviewed the entries online for eight weeks before making their final nominations. Derek’s “Le Louvre”, entered in the Professional Architecture category, was described as an exceptional image and received a high percentage of votes overall. Derek was also nominated in the professional People and Fine Art categories. This is the third time Derek has entered these awards and on each occasion he has won nominations in a variety of categories. In 2009 Derek also received a Winners - Honourable mention in the Nature (professional) category. “The Spider Awards celebrates photographers who operate at the highest levels of their craft,” said Basil O’Brien, the awards Creative Director. “Derek’s work represents black and white photography at its finest, and we’re pleased to present him with the Winner - Merit of Excellence.” Image © Derek Cook

The 6th Annual Winners Gallery can be viewed at www.thespiderawards.com/gala/index.php

PRO REPORT Member Magazine of the NZIPP

NZIPP News

JUNE 2011

James White Overseas Study Grant

The James White Overseas Study Grant is an award of $5000 to be used for the study of an area of photographic interest overseas. All fully qualified members of the NZIPP are entitled to apply for the Grant which is awarded annually. A Selection Panel reviews each application in light of its relevance to NZIPP members, and the ability of the applicant to impart to the membership any benefits or knowledge received from overseas training.

embers Newly QualifiedwlyMqu alified members: r ne

Congratulations to ou

mmercial - Auckland Rory Laubscher - Co ial - Canty/Westland Jason Blair - Commerc d - Auckland/Northlan Jess Burges - Wedding P BO Wedding - Waikato/ Katharina Borszick BOP Wedding - Waikato/ Justine McLachlan n gto ing - Wellin Jason Naylor - Wedd

Congratulations Congratulation to Arna & Antony on the safe arrival of their brand new Baby Girl (no name yet). She was born in the evening on the 27th May 2011, weighing a generous 9 pounds, 3 ounces (4.195kg), and 58cm long.

The successful recipient is announced annually at the Iris Awards Gala Dinner. Click here for more information and access to an Application Form. Applications close on Friday 29th July, 2011.

Q Submission Dates

For those who aren’t qualified yet it’s time to start planning a Q submission in 2011. Once successful you’ll be able to advertise your NZIPP qualification, & your profile will appear in the Find a Photographer function on the NZIPP website. Mark the Q submission dates in your diaries & start planning now! Tuesday 30 August 2011 Tuesday 15 November 2011 For more info see the Q Programme under Quick Links on the NZIPP website.

PRO REPORT Member Magazine of the NZIPP

CPD Overview

Continuing Professional Development

JUNE 2011

As a result of on going discussions with the NZIPP Board & at P&P Meetings, we believe the time has come for the NZIPP to step things up beyond a simple “Qualified Member” status. The current Q assessments & Qualified status currently means little to the photography buying public. We’ve been striking issues where long time qualified members are no longer current in their photography practices, but still advertise themselves as a “Qualified Member”. This has led to complaints from members & customers. We need a system where members’ professional standards are reviewed on a regular basis to provide credibility within our membership & the buying public. To support Accreditation the NZIPP must have a formalised Continuing Professional Development (CPD) Programme. This is common in other industries such as Architecture & Accounting, where members annually achieve a “points” to maintain membership & advertise themselves as professional members. This program would also encourage active involvement by all members at regional & national events, & raise the bar of professional photography in NZ. We’ve tried to make the targets for NZIPP Accreditation achievable for members both in terms of time & costs – for example you can earn a large portion of points annually by attending Infocus or most of your regional meetings. Likewise entering prints into the Iris Awards will count towards photographic standards. We’ve also allowed for a component of “self administrated” development including reading of photography magazines or belonging to online forums. To keep things simple we’ve set an annual CPD achievement of 100 points & a Photographic requirement to achieve 10 Iris Award professional standards over a 4 year period, or submission of a “Q” Portfolio for review every 4 years. The system will be managed by a new “module” within our current Membership system. We anticipate randomly auditing 5% of the members annually to ensure they are completing CPD components they claim to be doing, & anyone who has a formal complaint brought against them would automatically be audited. The Q assessment program will still exist for entry into the NZIPP as a qualified member at a base level. “Accredited Member” status would replace the Qualified status tagline for members with Qualified no longer used. Full qualified members who aren’t Accredited would still be able to display the NZIPP logo. The Honours programme of Associate, Master, & Fellow will continue in its current format. We believe there will be significant marketing advantages for NZIPP Accredited photographers. Particularly in terms of professional credibility, & separating themselves from non-members & the “weekend warriors” in the industry. This obviously becomes a good incentive for other photographers to become members of the NZIPP. The programme would ensure NZIPP could confidently market Accredited members to the public as being up to scratch both creatively & with business practices. Currently it’s difficult to do this with “Qualified” status because there’s no review process or time limits placed on being Qualified. A draft proposal has been tabled at the recent NZIPP Policy & Planning meeting in Wellington, and we would appreciate if the proposal could be discussed at your next Regional Meeting, and feedback sent to the NZIPP board (E: info@ nzipp.org.nz) by mid July. The plan is to present a final CPD document for approval at the 2011 AGM. Craig Robertson NZIPP President

PRO REPORT Member Magazine of the NZIPP

CPD Overview

JUNE 2011

ACCREDITATION REQUIREMENTS: The pupose of the CPD programme is to raise and maintain the standards of professional photography in New Zealand resulting in good faith, professional practice and security to fellow members and members of the public. Members must achieve the following requirements to achieve/maintain their Accreditation. Every 4 Years: Within the last 4 years Photographic Standards met. (See deatils below).

Annually: • Financial (subscription paid) • CPD Education requirements met - minimum 100 points per annum (see details below) • Ethics document signed • No unresolved disputes

PHOTOGRAPHIC STANDARDS (achieved every 4 years)

CPD ANNUAL EDUCATION REQUIREMENTS

Q – base requirement, only valid for 4 years: • • •

Regional meeting (educational)

15 points per meeting

Portrait – 10 images pass out of 13

•

Seminars/workshops NZIPP & other

10 1 hr / 20 ½ day / 40 full

submitted

•

Infocus 2 day Conference

Commercial – 10 images pass out of

•

National AGM Attendance (ex

13 submitted •

POINTS

Wedding – 3 PS albums

Either: •

Folio review (maintains the existing Q)

•

Iris Awards – 10 professional standards

office holders) •

Iris awards (spectator) or

•

Iris awards (judge/panel chair)

•

Subscribing to journals/magazines/

5 each max 10

online forums •

or above acheived in 4 years

•

Regional Committees •

Office holders

•

Committee members

•

Q Panel

20 points each submission

Speaking/presenting as professional

30 1 hr / 60 ½ day / 100 full

photographer •

Structured mentoring

5 per session max 50

•

NZIPP online training

TBA

•

Other professional/business

10 each max 20

memberships •

Publishing or Exhibiting

25 each max 50

•

James White Scholarship

100

TIMELINE FOR IMPLEMENTATION: 2011

• • •

June: Intial draft presented to Regional Chairs for feedback at 2011 Policy & Planning Meeting. June: Draft to be published in Proreport – members to discuss at regional meetings August: Constitutional changes identified and approved at 2011 AGM.

2012

•

1 April – start collecting CPD points. • 4 year Q validation requirement starts for historical Q’s. • Infocus 2012 counts for CPD points. • Iris Awards 2012 – PS points count for Q validation.

2013

• • •

31 March – stop collecting 2012/13 CPD points. Accredited Certificates sent out to members who meet the CPD requirements – “NZIPP Accredited Member, Qualified Commercial/Portrait/Wedding, 2012/2013 financial year”. Members who don’t meet the requirement not permitted to use the NZIPP logo.

2014

•

31 March – stop collecting 2013/14 CPD points.

2015

•

31 March – stop collecting 2014/15 CPD points.

2016

• •

31 March – stop collecting 2015/16 CPD points. First round of Q re-validations due.

PRO REPORT Member Magazine of the NZIPP

INFOCUS 2011

JUNE 2011

Infocus 2011 Timetable 4 - 9th August 2011 Rotorua Convention Centre 1170 Fenton Street Rotorua

date

EVENT

Thursday 04 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day one

Friday 05 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day two

Saturday 06 aug

Epson / NZIPP Iris Professional Photography Awards PRINT Judging - Day three

The Iris Awards 2011 Online Entry function is now available. The entry link, entry information and conditions are available online at www.nzipp.org.nz under the Infocus tab & Iris Awards menu items.

Industry exhibition open Happy Hour in the evening

Sunday 07 aug

Infocus Conference - Day one Industry exhibition open Welcome Reception in the evening

MONDAY 08 aug

Infocus Conference - Day two Industry exhibition open Gala Awards Dinner in the evening

Tuesday 09 aug

Specialist Masterclasses

The Infocus 2011 Conference Registration Brochure will be available shortly with a detailed overview and registration information for Infocus 2011.

PRO REPORT Member Magazine of the NZIPP

Workshops INFOCUS 2011

JUNE 2011 2011 JUNE

Keynote Speakers Steve & jen bebb - canada Photographers, educators and authors, the Bebbs have an impressive resume, put together over more than 11 years. While they love the opportunities their career has given them, they love the life it has given them more. Masters of their craft, leaders in their industry, the Bebbs take the most pride in their two favorite creations - their children. With nearly 600 weddings to their credit, and dozens of national and international awards, their credentials are some of the best in the business. Not only do they photograph weddings, they also educate other wedding and portrait photographers through seminars, convention platforms, and books. Steve & Jen will be presenting two sessions during Infocus 2011, as well as a specialist Masterclass on the last day.

modern weddings - working smarter Sunday 07 August, 8:45am; • Learn how to work less and make more money • 3 things you can do right now to increase sales with clients you already have booked • Work more efficiently and have more time for your life

the business of wedding photography Monday 08 August, 11.30am; • Plan for success • Inspired image making • Turn ideas into revenue streams

Masterclass - giving your clients more Tuesday 09 August, 9am Bebb Studios is considered a pioneer in Photo Fusion, literally writing the book on the subject. With the emphasis on still photography, they combine the audio of a wedding day with clips of moving pictures, to tell the whole story.

iMAGES © bebb studios

Find out how they are mixing stills with audio and video and making it work for their business. The Masterclass will cover why audio is important, and how the Bebbs are using it to increase bookings and sales. The equipment you need to make this part of the way you operate, and how to make it work with the coverage you already offer.

17 I

PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2011

Regional Updates Auckland Region At our May meeting “Expose Yourself”, three executive committee members revealed their inspirations and style as they shared their imagery. The evening started off with Gino Demeer who is our new Treasurer. Gino is best known for his work in the field of Body Art Photography. He also talked about his experiences as a sports and commercial photographer, and showed us some of his wedding imagery from over the years. Next up was Luci Harrison. Luci has a Master of Photography with the NZIPP and a Bachelor of Fine Arts from Elam School, Auckland University. With over 20 years of experience as a professional wedding and portrait photographer, she has an in-depth photographic knowledge. Luci was awarded the James White Scholarship in 1988. She has won Gold and Silver Iris awards and Kodak Gold awards. Luci’s photography has been published in the books ‘ Like An Apple A Day’ and ‘Like Chocolate For Women’. Luci shared her story and her very inspiring images. We also got to meet some of the other photographers that work with her, some of whom experienced the recent tornado when it hit their Albany studio. The key speaker of the evening was Chris Traill. Chris is well known to most of us but reintroduced himself to the newer members and shared his award winning images. He talked about his experiences and knowledge from working in the industry for over 30 years. He has a very impressive collection of images and has photographed many famous local and international celebrities. Chris has a passion for photographing people which was evident in his work. He also shared his beautiful work from a recent gallery exhibition of foliage and landscapes. We are very privileged to have passionate and inspiring members on the executive committee. The new team includes chairperson Talia Stephens, treasurer Gino Demeer, secretary Leanie Ferreira, members Lisa Crandall, Luci Harrison, and returning members Chris Traill and Sean Dick. Our goal as the new committee is to deliver high value knowledge, inspiration and support to our members. We have two exciting events happening in Auckland in June. The first event is the Opening of the Epson/NZIPP Iris Professional Photography Awards 2010 Exhibition at the Vero Centre, 48 Shortland Street, Auckland on 08 June. Be inspired by cutting-edge imagery from NZ’s top professional photographers. This travelling exhibition is part of the Auckland Festival of Photography, and the opening night is one of the ‘must go’ social events of the year for Auckland photographers. The second event is ‘Taking your images to the next level’ with Michel Perrin at Studio Lumiere, 5 Farnham Street, Auckland on 14 June. Michel will be sharing his knowledge and techniques on how to create stunning images.

PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2011

Michel is the 2010 Auckland Photographer of the Year and has achieved the prestige of Fellow with the NZIPP. Following his presentation, critiques will be offered on images submitted by members. This meeting is not to be missed if you are considering entering the Iris Awards or if you just want to get more out of your images.

Talia Stephens Auckland Regional Chair

Image © Gino Demeer

Image © Luci Harrison

Image © Chris Traill

PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2011

Regional Updates Wellington Region Wellington has squeezed two meetings into May. The first event was a look at HD Video with Mark Bellringer, the new Chair of Central Districts and based in New Plymouth. Mark discussed, demonstrated the equipment he uses and was able to give very well experienced advice on how and when stills photographers should approach the moving image. It was evident by the big attendance and range of questions that this is of great interest to our members ... and others. A very well presented seminar. Mark Bellringer with dead cat wind noise eliminator

He was supported by Chris McCarthy showing us his amazing iPhone application. Chris is a Wellington commercial photographer and also a partner in ‘The Design’ a Wellington digital consultancy. As an interest they developed PhotoTutor Module 1 as an introduction to DSLR cameras and it has become a very successful iPhone/iPod App - see it on http://www. islap101.com/ And a very big thank you to Tony Reisima and Wellington Photographic Supplies for hosting the evening, and some insight into the latest photographic gear. The second May event will take place almost as you read this. At the end of the month the NZIPP Board have their regular Board Meeting and the annual Policy and Planning meetings in Wellington. This is a rare opportunity to meet the Board and Directors in person, in one place, and hear what they have to say about this year’s Infocus, to be held in August in Rotorua. It is in the form of a meal and a Q & A Session. Our committee has prepared a ‘Mentoring Programme’ for presentation to the National Executive as part of our commitment to ‘Develop & Lobby the first initiative to take to Policy & Planning this year’. We would volunteer to pilot such a programme.

Chris McCarthy Presentation & iPhone app

We have two more important gathering for you to pencil into your diaries too. The first is a chance to check out your work in preparation for entry to 2011 Iris Awards. The second is a fun evening where you get to find out about all options for off camera flash AND to try it out!

PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2011

28 June 2011 – A Print Critique Evening with Guest Judges This year the “ NZIPP Wellington Photographer of the Year” will be the member with the highest aggregate score of their four top scoring prints at Infocus 2011 to be held in Rotorua. Whoever wins this will keep the Wellington cup for one year and be able to advertise as “NZIPP 2011 Wellington Photographer of the Year” Believe me it looks darn good on the bottom of your emails! So we are having a print critique evening so that you can test run some of your favorite images. See below for details. Present your work as per NZIPP Iris Awards 2011 Conditions of Entry

Tony Reisima from WPS

There will be 4 judges and they will offer critique and score your work, we are still confirming our judges and will let you know who there are soon. Up to three prints per person. Date: Time: Venue: Fee:

28 June 2011 6.30pm The Back Bencher (Upstairs in the Long room) opposite Parliament $15 to cover platters, buy your own drinks

26 July 2011 - 1st Lighting Workshop - Off Camera This workshop will be participatory. That’s right, you will be out and about trying various equipment and techniques. Date: Time: Venue:

26 July 2011 6.30pm To be confirmed

These events are open to all members, so if you are traveling from other centers and visiting Wellington you are most welcome.

Malcolm Somerville Wellington Region

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Seminars

JUNE 2011

PHOTOSHOP MASTERCLASS WITH PAUL GUMMER 25-26 JUNE 2011 UCOL INVITES YOU TO A PHOTOSHOP MASTERCLASS WITH AWARD WINNING PHOTOGRAPHER PAUL GUMMER. IN THIS TWO DAY INTENSIVE WORKSHOP YOU WILL LEARN TO USE ADVANCED PHOTOSHOP TECHNIQUES TO GIVE YOUR IMAGES THAT CREATIVE VISUAL EDGE – ESSENTIAL FOR THE NZIPP IRIS PRINT AWARDS OR FOR ENHANCING WHAT YOU ARE ABLE TO OFFER YOUR CLIENTS. NUMBERS WILL BE KEPT LOW (MAXIMUM 10) TO ENSURE EACH PARTICIPANT RECEIVES THE TIME FOR FEEDBACK AND TO WORK ON UP TO THREE OF THEIR OWN DIGITAL IMAGES. THE WORKSHOP IS SUITABLE FOR ALL FORMS OF PHOTOGRAPHIC WORK AS THE TECHNIQUES TAUGHT CAN BE ADAPTED TO SUIT PERSONAL STYLE AND APPROACH. GO TO WWW.UCOL.AC.NZ/PHOTOMASTERCLASS FOR MORE INFORMATION ON THE WORKSHOP, INCLUDING CONTENT, REGISTRATION AND TIMINGS. REGISTRATION AND WORKSHOP FEE OF $590 (INCL GST) DUE BY MONDAY 20TH JUNE.

MORE IMAGES ON paulgummerphotography.com

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Seminars

JUNE 2011

Tuesday 14 June 2011

Blair Quax & Lauretta Goode ‘What makes your world turn’ seminar 2.00pm - 5.30 pm

OMANU SURF CLUB Surf Road Mount Maunganui

This seminar is brought to you by Waikato/BOP

$ 75.00 - NZIPP members $125.00 - non NZIPP members

What Makes Your World Turn? - Influences & Defining Moments We are defined by our environment and the people we interact with everyday. This shapes us as people and photographers but only certain events and personalities have lasting and profound effects. Blair & Lauretta will host an open discussion around the topic of Influences and Defining Moments in relation to their experiences in photography and business including • Where we trained and how we got started • What have we done since then • How we maximise our wedding sales • What we do that is different • What technology we use • How we design our albums • What roles we have in the business • What is the photography mix • Where we see our future • NZIPP and our involvement.

Images by Shine Studios

Audience Participation for all attendees: Send in a 2 photos - one of a loved one (your child/partner/pet) - the other an inﬂuential photographic moment that has changed how you work or your views please send to info@shinestudios.co.nz for inclusion in a presentation.

SPACE IS LIMITED, ADVANCE BOOKING ESSENTIAL! RSVP BY 10 JUNE -----------------------------------------------------------------------------------------------------YES! Please book

for the ʻWhat makes your world turnʼ seminar

Names of those attending Studio Name Address Phone

NZIPP Member Rate of $75.00 OR Total Payment made $

non NZIPP Member Rate of $125.00 Enclosed Cheque to Waikato BOP District NZIPP

Online Banking to ANZ! 010414 !0347514! 01 (please put your surname and code: juneseminar) scan/email this booking form to: weddings@alanadresner.com OR Fax to 07 541 0258 OR Post to: The secretary, Waikato/BOP NZIPP, PO Box 9326, Greerton, Tauranga 3142 PRO REPORT Member Magazine of the NZIPP

Member Profile

JUNE 2011

Member Profile Name: Mike Hill Your website: www.mikehillphotography.co.nz Camera and accessories brands: Canon & Elinchrome. What type of photos do you take? Wedding, portraits, landscape and experimental What do you love about the professional photographic industry? Networking with like minded people and the continued learning curve and inspiration that they bring. Something that makes you grumpy? My daughters Chilli and Aaliyah waking up at 3am wanting to watch Dora. Website or blog site that you enjoy? Clayton Austin is flavour of the month at the moment, also Jonas Peterson, and ice society is a must.. Are you a collector of anything? Lots of shitty actions that I brought for Photoshop and never use. And an old addiction to the personal ink Name one thing not many people know about you: I cry far too much while listening to loud music and editing. Name one thing you miss about being a kid: The length of the day and no responsibilities. List five things you would need to survive, if left alone on a deserted island.

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Tequila

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Piano (so I can teach myself to play, or a great sunshade)

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Wilson

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Spear

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My family album(which if Queensberry will donate it can be a musee)

PRO REPORT Member Magazine of the NZIPP

JUNE 2011

Member Profile

Images ÂŠ Mike Hill

PRO REPORT Member Magazine of the NZIPP

Member Profile

JUNE 2011

Member Profile Name: Terry Wreford-Hann Your website: www.nzphotos.co.nz Camera and accessories brands: Nikon D3, favorite lens, the longer the better What type of photos do you take? Image by Geoff Walker

Anything fishy...people in industry...textures, moody low light and long shadows, backlit, anything that could make weird and wonderful faces when mirrored, agricultural, foody stuff for stock, creating illustrative / conceptual layered work. What do you love about the professional photographic industry? I like the fact that when I started shooting we were waving 4x5 hand held cameras around and twenty 5x4 double dark slides took up a whole gadget bag and now the equivalent plus 100 more will fit on a tin wee stick! The change is mind boggling, what a roller coaster ride! Something that makes you grumpy? Getting my finger caught between the camera and tripod when I forgot to lock it off, ouch, oh yes and the wind, I’m not to fond of power cuts crashing my mac either. Website or blog site that you enjoy? I should probably should spend more time surfing the net, but to be honest I can’t find the time, sometimes Esther shows me a startling (photographers) website that makes me feel “when I grow up I want to be a photographer” Are you a collector of anything? Vintage clothing, at 56 I am continually looking for retro stuff, like many baby boomers I find balance in mixing contemporary with retro stuff interesting. Name one thing not many people know about you: I am very shy...Red/green colorblind, dyslexic and I can’t spell to save myself, although I guess Wellington members will already know that if they read my newsletters! Name one thing you miss about being a kid: A minute, hour, day, a year was longer then...England...snow at Christmas List five things you would need to survive, if left alone on a deserted island.

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Time (to think with)

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Red wine

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Olives

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A good book

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A comfy bed

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A very long lens and a macro

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My mac

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My iphone to call Esther and Theo when I get lonely!

PRO REPORT Member Magazine of the NZIPP

JUNE 2011

Member Profile

Images ÂŠ Terry Wreford-Hann

PRO REPORT Member Magazine of the NZIPP

JUNE 2011

Member Profile

Member Profile Name: Esther Bunning Your website: www.estherbunning.com Camera and accessories brands:

Image by Geoff Walker

Nikon D3...fav lens: lensbaby composer, 55mm/1.2, 70-210mm/2.8 camera of choice at the mo: iphone camera with plastic bullet or hipstamatic apps...so easy, so portable, so much fun :) What type of photos do you take? Photographs of people...with a hankering for out of focus ‘oof’, minimal depth of field, movement/blur, lens flare. I love incorporating surface pattern design and textures into my work too and taking an image beyond being a ‘straight’ photograph. What do you love about the professional photographic industry? Sufficient room for a variety of photographic styles and diversity in the marketplace. The incredible advances in technology over the last 15 or so years enabling fusing of creative mediums. Something that makes you grumpy? Too many grey blah days in a row. Website or blog site that you enjoy? •

TradeMe...for fabulous finds

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Elisabeth Messina...http://www.kissthegroom.com/

Are you a collector of anything? Coats...fabrics... Name one thing not many people know about you: I LOVE baking - cakes/desserts...my favourite way to relax on a late sat/sun afternoon. Name one thing you miss about being a kid: Oh life on the farm...haymaking/blackberry picking/summer hols List five things you would need to survive, if left alone on a deserted island.

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Terry and Theo

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Sunshine...mandatory!

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Sparkling beverages...both champagne and water

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Sunhat

PRO REPORT Member Magazine of the NZIPP

JUNE 2011

Member Profile

Images ÂŠ Esther Bunning

PRO REPORT Member Magazine of the NZIPP

Ilford Diary

JUNE 2011

Ilford Diary June 2011

06 NZIPP AGM - Notice of Meeting 08 Auckland Regional Meeting 08

Kindly sponsored by

August 2011

07-08 Infocus 2011

08 Auckland Festival of Photographyopen till 8 July 2011

08 Iris Awards Gala Dinner 2011 23

10-20 2010 Touring Print Exhibition - 326 East St, Ashburton

14 20

Waikato/BOP Regional Seminar with Blair Quax & Lauretta Goode Canty/Westland Regional Meeting

24-26 Canon AIPP APPAs - Sydney, NSW 25-26 Photoshop Masterclass with Paul Gummer 27 NZIPP AGM - Close off for Remits, Nominations, & Notices of Motion 28

July 2011

Wellington Regional Meeting

30 NZIPP Q Assessment Closing Date

September 2011

October 2011 November 2011

Wellington Regional Meeting & Print Judging

06 NZIPP AGM - Nominations, Remits & Notices distributed to Regional Chairs

04-06 Iris Awards 2011 05 NZIPP 2011 AGM

2010 Touring Print Exhibition Opening - Vero Centre, Auckland

14 Auckland Regional Seminar with Michel Perrin

01 Iris Awards - Entry delivery closes

14 Auckland Regional Meeting 19

Canty/Westland Regional Meeting

Wellington Regional Meeting

Canty/Westland Regional Meeting

01 Epson Seminar - Auckland 03 Epson Seminar - Wellington 15 NZIPP Q Assessment Closing Date

December 2011

Canty/Westland Regional Meeting

Canty/Westland Christmas Party

Canty/Westland Regional Meeting

13 Auckland Regional Meeting 25 Iris Awards - online entries close 26

Wellington Regional Meeting & Lighting Workshop

29 NZIPP AGM - Confirmation of Voting Delegates

Donâ&#x20AC;&#x2122;t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region. Click on A DIARY ENTRY for more information.

PRO REPORT Member Magazine of the NZIPP

Photo Competitions

JUNE 2011

Photo Competitions Epson/ NZIPP Iris Professional Photography Awards 2011 Entries Close: 25 July 2011 Organised by the NZIPP for more than 30 years, these annual awards which are part of the Infocus 2011 event, celebrate the excellence of New Zealand’s professional photographers, providing a platform for recognition within the industry and the wider public. The Epson / NZIPP Iris Professional Photography Awards demonstrate the commitment of the NZIPP to raise the profile of professional photography throughout New Zealand, providing an annual showcase of cutting-edge imagery and creative photographic talent, which, together with the NZIPP conference and industry exhibition, form the Infocus event. The Iris Awards are open to ALL professional photographers resident in New Zealand, including members of the professional photography organisations AIPA and NZIPP. All professional entrants resident in New Zealand are eligible to win the prestigious title of Epson / NZIPP Professional Photographer of the Year 2011, as well as other major awards, by entering up to 10 entries across a range of categories. For entry information visit the NZIPP website

Canon’s EYEcon returns for 2011 Registrations Close: 1 September 2011 Entries are now open for New Zealand’s most talented emerging photographers in the 2011 Canon EYEcon photographic competition. Canon EYEcon 2011 will give tertiary photography students & apprentice photographers the chance to win an enviable prize pack of Canon product & cash as well as the unique opportunity to gain experience, insight & inspiration by spending a day with three of the country’s top photographers: Chris Sisarich, Hannah Johnston & NZIPP member Johannes van Kan. As well as the experience day with the Canon mentors, the overall winner of the competition will receive $4,000 Canon dollars, a Canon PIXMA Pro 9500 Mark II Printer, $1,000 cash, an A2 large format print of their choice & a year’s membership with NZIPP and AIPA. Judges will be looking for a strong combination of creativity, originality, print quality & technical ability across the entire portfolio. The competition is open to tertiary institutions & industry nationwide. All students studying photography & assistant (apprentice) photographers are eligible to enter. For important enrolment criteria and key dates visit www.canon.co.nz/EYEcon

Chris Sisarich

Hannah Johnston

Johannes van Kan

PRO REPORT Member Magazine of the NZIPP

The Missing Links

JUNE 2011

The Missing Links Written by Malcolm Somerville

Last weekend I produced an AV for the Gala Awards event of the ReelEarth Environmental Film Festival. They are in their 7th year; this is my 3rd production with them. It is the largest environmental film festival in the Southern Hemisphere & attracts entries in a number of categories from all over the world. Visit www.reelearth.org.nz This year the awards were MC’d by Lisa Chappell & musical backing was by a great new band, ‘Smokey Feel’. My production had over 6 gigs of HD content in Keynote running off a very fast MacBookPro. We even switched seamlessly to a presentation by guest speaker Rod Oram that he ran from a new 11 inch MacBook Air...& back again. Most important though was large venue projection now that is almost expected. Not just the 12 foot screen on the stage with black drapes & rear projection that you see at most conferences. This was the full monty, front projection onto a 50 ft wide screen.....& a full ‘concert’ sound system. These days the audience, the festival competitors & the sponsors deserve it. Look at this clip to see why: Winner of NZ Best Cinematography - sponsored by MediaWorks: Richard Sidey “Landscapes at the World’s Ends”

That ‘deserve it’ philosophy needs to be applied at every level in your business & how images appear to your client needs to respect that as well. More than they ‘deserve it’, your client’s expectations are now so heightened by what surrounds them: what they experience in the cinema, the mall, church & home; anything less can be corny. Even their iPad experience sets your client up for excitement & smart stuff. And that’s without adding in 3D or higher frame rates that Cameron & Jackson are scheduling for their new productions. How you display your images can result in a more impressive experience & lead to better sales. So why not enhance that experience ....with the screen....don’t just paint the wall a matt white! Research & trial your projector choice, talk to other photographers. Find out what ANSI Lumens are, how other design & output factors will influence the result - lens design, condenser efficiency, lamp design, resolution etc. Visit a site such as www.projectorcentral.com/ or www.projectorreviews.com/

PRO REPORT Member Magazine of the NZIPP

Corporate Members

JUNE 2011

Corporate Members This investment may give you astounding results for your business so be prepared to part with serious loot. Also be prepared to equip with the best cables so you deliver the best possible information to your projector from your computer ....and that is where it begins.

A special thank you to our Corporate Members for their continuing support:

Then add to that a 42 or 50 inch Plasma on slow rotate in your waiting area! At the end of the day though, content is very important & how you organise the content you show your client (or potential client) becomes more critical as your display gets better & your audienceâ&#x20AC;&#x2122;s expectation will continue to expand. So I finish where I started to link to another great piece of film. This time a full 5 minute item on YouTube called Grow Your Awareneess - an animation by Ralph Lengler from Sydney that was nominated as a finalist in Best UltraShort film at ReelEarth 2011.

A well researched examination on the real cost of alternative fuels.

Cheers Malcolm

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