NZIPP Pro Report - June 2012 by NZIPP NZ Institute of Professional Photography

BE INSPIRED, BE SUCCESSFUL, BELONG

MEMBER MAGAZINE JUNE 2012 / V.25

Contents

JUNE 2012

Executive Updates 04

Presidents Report

Commercial Directors Report

Acting Portrait Directors Report

Wedding Directors Report

Honours Council Report

NZIPP News

Cover Image: © Paul Daly - MNZIPP Illustrative Category - Silver Epson / NZIPP Iris Professional Photography Awards 2011

Ilford Diary

Welcome to New Members

NZIPP on Facebook

AIPP APPA Results

Q Dates for 2012

New Qualified Members

Jubilee Publications

Infocus 2012 16

Infocus 2012

Infocus Speaker - Steve Saporito

Regional Updates Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT Member Magazine of the NZIPP

Auckland/Northland Region

Waikato/BOP Region

Nelson/Marlborough Region

Canterbury/Westland Region

Contents

JUNE 2012

Contents The Missing Links 24

What Would Bill Do?

Photo Competitions 26 CreativeAsia 26

The Art of Photography Show

National Geographic Traveller 2012

NZ Geographic Photographer of the Year 2012

Photography Masters Cup

Canon EYECON

Industry News 29

Canon EYECON Mentors

Corporate Members 29

Thanks to our Corporate Members

PRO REPORT Member Magazine of the NZIPP

Executive Updates

Presidents Report

JUNE 2012

I have just returned from a highly successful Australian Professional Photography Awards in Melbourne, where it was my pleasure to witness our very own Tania Niwa being awarded the title of AIPP Grand Master of Photography. She is our second member to be awarded this highly converted title along with Sue Bryce, who also took out this years Australian Portrait Photographer of the Year. As well, our very own Jackie Ranken took out this year’s Australian Landscape Photographer of the Year’ title. Go the Kiwis! Also present at the awards dinner were our past presidents Lester De Vere and Jason Boa – both of who were acknowledged accordingly as was Kay Davis, our Chair of Honours. One very important thing that I noticed at the awards, was the genuine respect they hold for our members, and the continuing desire to have closer ties with the New Zealand Institute of Professional Photography in the future. The close relationship we have with them stems back to the early 1980’s, when James White actively wooed them and established the ‘Trans Tasman Trophy’, which continues to this very day. James also learnt from their awards program and integrated this into the Iris Awards we have today. Offers from the Australians to share their annual speaker program with us, will allow the NZIPP to present the highest calibre of international speakers in the future, at a cost we wouldn’t ordinarily be able to afford. Our relationship with the AIPP is just one of the many reasons why being a member of the NZIPP is important in our future as professional photographers. Lets take their lead and make our awards this year the best and most successful ever.

Mike Langford Hon F NZIPP, FNZIPP, Hon F AIPP, MAIPP NZIPP President

PRO REPORT Member Magazine of the NZIPP

Executive Updates

JUNE 2012

Commercial Directors Report

Who Runs YOUR Business? For those of you in the industry a decade ago might remember the great ACP contract saga of 2001. Back then the general apathy and defeatist attitude of many editorial contributors (I use that word as you certainly aren’t professional photographers) amazed me. Fast forward a decade and Fairfax Media have sent photographers a “Contributor Agreement” to sign and return. It seems that if you politely question or decline to sign it, they wish you luck in the future and suggest that you won’t hear from them again. Last week I turned 40, and after over 20 years of professional photography as my only job, a) I may have become a bitter old bugger, or b) my planet may have a sky with a different colour, or c) I may just be able to share a little wisdom or knowledge. Please enlighten me of and tell me what other industries does the customer present the (non-negotiable) Terms & Conditions to the service provider? Sure as a customer you get to choose whether or not to use a particular provider, but you don’t get to set the T&C’s. It’s true that the publishing industry has changed massively worldwide in the past decade. The global financial crisis, decline in subscriptions (note that some Fairfax titles have actually improved), the move to online content (both free and paid) and new digital media delivery methods such as iPads have certainly created a perfect storm. Times are changing, they (Fairfax) and you need to as well, but should you do so in a way that negatively impacts the long term viability of your business? Overall, the Fairfax contract does on the face of it seem to be offering a more attractive “deal” than ACP ten years ago. Here’s the highlights… • Copyright The photographer is “the sole owner of copyright in the Work” • Licence They ask for one year exclusive use “exclusivity period is one year after we accept the Work for publication”, after which “the licence to us will be nonexclusive.” Here’s a few major issues I see with Fairfax’s “agreement”... • Use in other Fairfax terriories/titles without additional payment “We may include the Work in advertising, promotions and merchandising for Fairfax’s brands and publications”. Remember that Fairfax Media is not just a small local publisher based in little old NZ. They have dozens of titles worldwide and likely have corporate goals to be the next Rupert Murdoch “News Corporation, i.e. a global brand. That simple/easy/obscure image shot in Hicksville, NZ may be used by them globally with no reward for you or your skill/contribution. • Warranties & Releases “You have obtained any necessary releases (from the subjects or for products featured) for us to use the Work under this Licence”. But they have in perpetuity rights to “include the Work in advertising, promotions and merchandising for Fairfax’s brands and publications”. PRO REPORT Member Magazine of the NZIPP

Executive Updates

Commercial Directors Report Continued

JUNE 2012

You are liable for uses by THEM outside YOUR control. “You indemnify us against all costs and losses that may arise as a result of a breach of the warranties”. Tip, don’t own your house or business in your own name and have a family trust before you sign this form. Someone will loose both over this one. • Use in Portfolio You may only link to a Fairfax website after publication and then only on a “personal” website • Payment They only need to pay when your work is “accepted for publication”. If they engage you based on your portfolio, then they should pay provided the work matches the standard of the portfolio, not on the whim of some editor. (Obviously work for Fairfax publications won’t be in your portfolio as it’s likely to be excluded as they can only be linked to Fairfax websites, if they decide to put it online). • Expenses “You must provide original tax invoices to support your expense claim and the expenses must be reasonable”. You’re not an employee asking for a taxi fare reimbursement, you are an independent contractor with real costs. Would you expect to see the original suppliers receipt for that Wagyu steak you at ate a restaurant tonight, and expect to only reimburse the restaurant owner the actual cost? If you’ve studied photography can you expense out the 2 years of fees and add student loan interest? Here’s some points I think must be addressed... • Credits/By-lines It’s your moral right, Fairfax should state that they will give you a credit or do all that they practically can to give you credit. • Use in Advertising by Fairfax I think, fair enough to use your work to promote an individual title that the work was created for, but should Fairfax be able to use to promote other Faifax titles, anywhere in the world? • Licence In a new media economy I believe that an in-perpetuity licence for the original title/purpose in any media (print/web/ebook) in the normal territory the title/ publication distributed in is probably quite reasonable. However, is the use by “sister” publications, in other territories or for other purposes e.g. a cookbook, fair game? • Portfolio Use Fair enough to prevent you from showing the work prior to first publication, but after that it is your work (they say you own the copyright after all). Why should you be prevented from choosing how you show your work to your prospective clients? • Payment We all know that the rates offered for editorial are about as low as it gets for professional photography. Publishers, while possibly not as profitable as in the past still have good cashflow (something most photographers don’t have). How about as a token of goodwill, when shooting editorial work at rates that are actually below the real cost of being in business for the average photographer, they help your cashflow by paying your account in say 14 days, rather than the double insult of poor pay and being a poor payer!

PRO REPORT Member Magazine of the NZIPP

Executive Updates

JUNE 2012

Overall I think that Fairfax’s desire to have a standard “Contributor Agreement” is not unreasonable or unprofessional. What does worry me is that the contract presented is a very bad deal for any photographer signing it. Normal industry standard Terms & Conditions with an appropriate licence agreement could fulfil the requirements and spirit they have. I have been discussing this contract and issues with numerous members of NZIPP and AIPA over the past few weeks and am optimistic that this may result in a more equitable agreement with Fairfax. You have to remember that it is not a case of winner-loser. A good business relationship should be win-win for both parties. Ultimately it is YOUR choice how you run YOUR business, how YOU charge and on YOUR terms. If you choose to let someone ELSE dictate these to you, please don’t complain. Sorry for the rant, had hoped to keep this month’s article shorter. I am VERY interested in hearing from readers about this situation. Ultimately if you shoot editorial, ”As you make your bed, so you must lie in it.”

Richard Linton NZIPP Commercial Director

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Executive Updates

Acting Portrait Directors Report

JUNE 2012

It really amazes me how many full time photographers don’t have an accountant. Understanding the numbers is an important part of running a successful photography business. My accountant has been an invaluable asset to my business. A basic rule for us is “whatever we invoice our profits are half.” You can easily work out your running costs here on the Cost of Business Calculator; it can be quite surprising how quickly “things” add up. I recently got a call from a photographer who wanted to know if they were charging the right amount for a commercial portrait job. My question to them was how much do you think you should be charging? “$800?” So I then asked how many hours will the consultations, preparation, photography, editing, proofing & final retouched photographs take you - really take you? They then estimated it would take 20 hours to complete the work. So that works out to be $40 an hour less running costs, so that is $20 an hour profit. The photographer replied, “that sounds great!” Perhaps it would be great if they were shooting more than one job a week at $800. I then asked what their salary was before they decided to become a photographer? “$60,000.” I then asked do you want to earn that kind of money from photography? “Yes”. This sounds like quite a modest salary: however when you start to calculate what you need to bill in order to achieve this, the target is anything but. With about 46 earning weeks (52 weeks in the year less holidays & sick days) and my accountant’s rule of thumb, that half of what you turnover should be profit, they would need to be achieving average weekly sales of $2600. For this photographer this would mean having to book 3-4 sittings a week & doing up to an 80 hour week! The photographer then started to justify why they couldn’t charge any more for their work; “But I live in a small town...”Why should you get paid less because of where you live? Do other professions get paid less?? NO! “I am going to put my prices up next time...” You can kiss your client goodbye, why would they pay you more next time when they haven’t asked for anything different.” “I am just starting out and I don’t have enough experience...” If you don’t have enough experience why are you quoting on the job to start with? My advice~ Get an accountant who specializes in small business accounting & can help explain the basics on running a small business. Try out Xero online accounting software - it’s saves so much time & is easy to understand. Work out what your average sale needs to be per week. Negotiate with your clients & don’t give everything away if they don’t have the budget. Sign up for the NZIPP Mentoring Program, which is rolling out very soon. Get some paid one on one advice from an experienced NZIPP photographer. Stop feeling sorry for your clients & start charging to stay in business, so you can continue to do what you love - photography. You are helping your clients enough by giving them great photography & excellent service.

Lisa Gane NZIPP Acting Portrait Director

PRO REPORT Member Magazine of the NZIPP

Executive Updates

JUNE 2012

Wedding Directors Report

You know what I think is crazy? When a potential client says to a photographer ‘we went with someone cheaper’, and the photographer thinks that means that they need to be cheaper to win work. The way I see it there are three possibilities; either they went cheap because the photographer didn’t give them enough other factors to use when making their decision so they had to use price. Or the clients chose the other guy for some other reason, but were too embarrassed to say so. Or they had no idea what price bracket the photographer is in, and they shouldn’t have been wasting each others time in the first place. The solution to the third problem is easy; be up front with your pricing. Let’s look at the first two.....which basically come down to being different. Unless your business model is built solely on price (and good luck with that if it is), you need to give potential clients information about what makes you different. Of course there’s different good and there’s different bad. Different good means being different in ways that work for you and your clients. I actually think that’s the only test that means anything...if it works then it’s ‘different good’. Some ways to be ‘different good’... •

Make your business super personalized or make it all automated.

•

Be ‘high touch’ full service or be ‘hands off’ and allow your clients to DIY.

•

Direct your subjects well and be known for a fashion style or master natural, unposed looking images.

•

Be more personality driven and sell yourself, or make it standardized and offer a consistent experience from numerous operators.

•

Be the life of the party or be a detached observer.

•

Be super professional and dress like a guest or be really laid back, relaxed and casual.

•

Use lighting to create exciting, dramatic images or become a master of natural light.

•

Sell your clients on the benefits of high quality prints or offer them the convenience of high-resolution files on a disk.

The more ways you can find to be different, the less likely it is that clients will feel that they have to choose a photographer on price.

Nicola Inglis NZIPP Wedding Director

PRO REPORT Member Magazine of the NZIPP

Executive Updates

Honours Council Report

JUNE 2012

Photography records the gamut of feelings written on the human face, the Report Mayman 2012 beauty of theHonours earth and skies -that has inherited, and the wealth and Report 2012 confusion manHonours has created. It is- May a major force in explaining man to man.

Edward Steichen Photography records the gamut of feelings written on the human face, the b man has inherited, and the wealth and confusion man has created. It is a m Photography records 104 days To Go ... (as of June 1st)the gamut of feelings written on the human face, the Edward Steichen man has inherited, and the wealth and confusion man has created. It is a m The Iris AwardsEdward countdown is now officially on, following the recent release of Steichen the Epson/NZIPP Iris Professional Photography Print Awards 2012 Call for Entries document. 104 days ... (as of June 1st)

104 days ... (as of June 1st)

Like most documents, thecountdown Call for Entries is anofficially evolving thatrecent release of th The Awards is now on,document following the incorporates changes from year to year. Not just the changes associated with Photography Awardsis2012 for Entries document. The Awards Print countdown now Call officially on, following the recent release of new or amended categories, but also refinements of the rules and regulations Photography Print Awards 2012 Call for Entries document. around entering Awards. So reading andfor understanding these is essential Likethe most documents, the Call Entries is an evolving document- that inco just the changes associated with new or amended categories, believe me, itNot isLike not a pleasant task to have to notify people that their entry or but most documents, the Call for Entries is an evolving document thatalso inc regulations around entering the Awards. So the reading and understanding entries have been disqualified for not meeting all the entry requirements! Not just the changes associated with new or amended categories, but also

is not a pleasant task to have to notify people that their entry or entries have

regulations around entering the Awards. So the reading andEntries understanding My recommendation isrequirements! that you download the full version of the Call for the entry is not a pleasant task to have to notify people that their entry or entries hav document and ensure you read it thoroughly. This should be your “Bible” over the entry requirements! the coming months while preparing images for entry. My recommendation is your that you download the full version of the Call for Entr

thoroughly. This should be your “Bible” over the coming months while prepa

My recommendation is that you download full things versiontoof the Call for En The following points, though not in their entirety, highlightthe a few thoroughly. This should be your “Bible” over the coming months while prep consider:

The following points, though not in their entireity, highlight a few things to co

1. Image Content The following points, though not in their entireity, highlight a few things to c 1.must Image Content “All entries have been photographed/captured by the entrant. The “All entries must haveoriginated been photographed/captured by the entrant. The main subject/element must have within the last two years - this 1. Image Content originated within the last two years this means it must have originated means it must have originated the 1st June 2010.” “All entries must since have been photographed/captured by the entrant. Th

originated within the last two years - this means it must have originated

This rule is used to ensure that work being entered is the photographers This rule is used to ensure that work being entered is the photographers most recent work and representative of their current professional practice. representative of their current professional practice. a saying th This rule is used to ensure that work being enteredThere is the is photographe your last image”. There is a saying that goes “you are only as good as your last image”. representative of their current professional practice. There is a saying t

yournot lastcaught image”.out with this check that your camera date To ensure you are To ensure you are not caught out with this check that your camera date and metadata is set correctly on each image.

To ensure you are not caught out with this check that your camera dat

2. Print Size 2. Print Size “All photographic images must be printed no smaller than 18cm on the photographic images must be printed no smaller than 18cm on the 2. “All Print Size longest side, and the largest print size accepted is 16” x 20” (406mm x size accepted is 16” x 20” (406mm x 508mm).” “All photographic images must be printed no smaller than 18cm on the 508mm).”

size accepted is 16” x 20” (406mm x 508mm).” All entries are presented as matted prints onto a 16 x 20” (406 x 508mm

All entries are presented as matted prints onto a 16 x 20” (406 x 508 mm) itself required to be no smaller than 18cm (7.09”) on it’s longest side. Th All entries areimage presented as mattedtoprints onto a 16than x 20”18(406 x 508m sized matt board, with the itself required be no smaller original Polaroid prints, where the medium dictates the size. The diagram itself required to be no smaller than 18cm (7.09”) on it’s longest side. T cm (7.09”) onexamples it’s longest The exception to this rule is for original forside. some of only the various formats. original Polaroid prints, where the medium dictates the size. The diagra Polaroid prints,examples where the the formats. size. The diagrams below formedium some ofdictates the various show minimum image size examples for some of the various formats.

minimum of 18cm minimum of 18cm Horizontal / Landscape Horizontal / Landscape

minimum of 18cm minimum of 18cm

minimum of 18cm minimum of 18cm Series

PRO REPORT Member Magazine of the NZIPP

Upright / Portrait

Series Upright / Portrait For further guidance on image sizes and matting your work check out P Entries document.

2. Print Size “All photographic images must be printed no smaller than 18cm on the longest side, and the largest print size accepted is 16” x 20” (406mm x 508mm).” Executive Updates

JUNE 2012

All entries are presented as matted prints onto a 16 x 20” (406 x 508mm) sized matt board, with the image itself required to be no smaller than 18cm (7.09”) on it’s longest side. The only exception to this rule is for original Polaroid prints, where the medium dictates the size. The diagrams below show minimum image size examples for some of the various formats.

minimum of 18cm minimum of 18cm

Horizontal / Landscape

minimum of 18cm

minimum of 18cm Series

Upright / Portrait

Square

For further guidance on image sizes and matting your work check out

For further guidance on image sizes andPages matting yourinwork check Pages 17-19 in the Call for 17-19 the Call for out Entries document. Entries document.

3. Entry Deadlines Entry Fees for this years Iris Print Awards remain the same as last year and can be found on Page 5 of the Call for Entries document. However, this year, in order to better gauge entry numbers earlier to assist us with our own processes and planning, we are offering an “Earlybird Special” for the Online Entry Registration process. Please note, that this applies to the Entry Handling component of individual photographer entries only, and does not apply to group entries made by Tertiary Institutes. NZ Entry

$55 per case Earlybird Special if the Online Entry Registration is made by 4pm Tuesday 4 September 2012

Overseas Entry

$95 per case Earlybird Special if the Online Entry Registration is made by 4pm Tuesday 4 September 2012

All Entries

If the Online Entry Registration is made between 4pm Tuesday 4 September and 4pm Wednesday 12 September 2012

$125 per case

The print delivery deadline for all entries, including Wedding Album and Fusion CD/DVD’s, is 4pm, Monday 17 September 2012. This is the date all prints must be received at the Christchurch collection depot (refer to Page 4 of the Call for Entries document). 4. Lighting Specifications As you are preparing and test printing your images allow time to view them under similar lighting conditions as used at the Awards judging. This will ensure they are seen at their best, avoiding loss of detail within highlight and shadow areas - a very important consideration if you’ve ever heard judges talking about the work put in front of them. The judging lighting setup is as follows - the light meter reading is taken from the centre point of a print and pointing toward the viewing position of the judges: •

Light meter set at 100 ISO

•

1/30th second at f2.8

•

Ambient room lighting is two stops less PRO REPORT Member Magazine of the NZIPP

JUNE 2012

Executive Updates

Honours Council Report Continued

5. Image Post-Production “Electronic, optical or manual retouching or image manipulation is permitted in many of the categories and will be judged on its merits. All digital manipulation must be either done by the photographer themselves, or under their specific direction and supervision. With multiple images, all photography must be the work of the entrant.” There has been much discussion in recent months on the issue of “The Photoshop Awards” and among Honours of third party involvement in creating entries. The philosophy of the Iris Print Judging Awards is to recognise the photographers talent and expertise, and this has always been the case. It is a platform that enables photographers to introduce new trends, push their photographic creativity and take the opportunity of learning new skills. With this in mind, we expect all entrants to have full control over all aspects of entry production, be it with the camera, video, lighting, post-production or printing. Use the Awards as an opportunity for learning new skills in whatever area they may be needed. Work with fellow photographers, you may have skills and knowledge that you can exchange. If you like to enlist the help of others, be it a lab or post-production expert, take along examples to illustrate what outcome you have envisioned for your images. This then ensures that the vision for your work is truly your own, and it is this vision that forms a large part of what the work will be judged on. I’ve been writing this while en route to Melbourne, heading over to judge at the Australian Professional Photography Awards. It’s been a very hectic time for me of late, and this will be a fantastic opportunity to meet up with some amazing people, see some incredible imagery, and hopefully gain some much needed inspiration towards my own entries for this year. However, I trust you are all finding your own ways of building enthusiasm, gaining inspiration and working on your own entries, so good luck to you all with the progress on this. Remember to pass on any feedback you may have to me at k.davis@ucol. ac.nz. Alternatively, make use of the NZIPP Facebook page or forum to ask questions and post inspirational links to share with others. Kind Regards

Kaye Davis - FNZIPP, AAIPP, MCGD Chair of the NZIPP Honours Council On behalf of the NZIPP Honours Council including: Ollie Dale, Blair Quax and Tony Stewart.

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Ilford Diary

JUNE 2012

Ilford Diary June 2012

Auckland/Northland Regional Meeting & Print Exhibition Opening

Wellington Regional Meeting

Waikato/BOP Regional Meeting

17 25

Kindly sponsored by

September 2012

Wellington Regional Meeting

Waikato/BOP Regional Meeting

Auckland/Northland Regional Meeting

Nelson/Marlborough Regional Seminar

NZIPP 2012 AGM - Notification of Delegates

Canty/Westland Regional AGM & Meeting

Canty/Westland Regional Meeting

20-22 Iris Awards 2012

23-24 Photoshop Masterclass with Paul Gummer

July 2012

August 2012

Wellington Regional Meeting

Waikato/BOP Regional Meeting

Auckland/Northland Regional Meeting

Canty/Westland Regional Meeting

NZIPP 2012 AGM - Notice of Meeting

Auckland/Northland Regional Meeting

NZIPP 2012 AGM - Close of Nominations, Remits & Notices

NZIPP Q Submission Closing Date

Wellington Regional Meeting

Waikato/BOP Regional Meeting

Canty/Westland Regional Meeting

NZIPP 2012 AGM - Publish Nominations, Remits & Notices

NZIPP 2012 AGM

23-24 Infocus 2012

October 2012

November 2012

December 2012

Infocus Masterclass

Wellington Regional Meeting

Waikato/BOP Regional Meeting

Canty/Westland Regional Meeting

NZIPP Q Submission Closing Date

Wellington Regional Meeting

Waikato/BOP Regional Meeting

Canty/Westland Regional Meeting

Wellington Regional Xmas Party

Waikato/BOP Regional Meeting

Donâ&#x20AC;&#x2122;t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region. CLICK ON A DIARY ENTRY FOR MORE INFORMATION.

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NZIPP News

JUNE 2012

NZIPP News New Members mbers for June..... Find NZIPP on Facebook - check out the links below.... NZIPP - National • NZIPP - Auckland/Northland Region • NZIPP - Waikato/BOP Region • NZIPP - Wellington Region • NZIPP - Canterbury/Westland Region

Welcome to our new

land al – Auckland/North Amy Cope – Provision rthland visional – Auckland/No Kirsten Granich – Pro land al – Auckland/North Matt Hunt – Provision d lan rth Auckland/No Dana Lee – Student – rthland d/ visional – Aucklan No Katrina Williams – Pro land rth ional – Auckland/No Jenna Young – Provis shot Camera Graham Boswell/Snap BOP to/ – Corporate – Waika P ion vis al – Waikato/BO Betty Shepherd – Pro nd al – Canterbury/Westla Andy Brown – Provision stland ional – Canterbury/We Anna Cargin – Provis nd stla We ry/ al – Canterbu Nicky Kerr – Provision stland We ry/ ional – Canterbu Penny Nichols – Provis Westland ry/ rbu – Provisional – Cante Heather Richardson nd stla ional – Canterbury/We Paul Willyams – Provis Southland Provisional – Otago/ Nicola Wilhelmsen –

AIPP 2012 APPA’s - Melbourne Congratulations to two NZIPP members who won categories at the recently judged Australian Institute of Professional Photography Awards – known as the APPAS in Melbourne. They were: Jackie Ranken - Otago/Southland - Winner Landscape Category 2012

Sue Bryce - Overseas - Winner Portrait Category 2012

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NZIPP News

JUNE 2012

Q Submission Dates 2012 For those who aren’t qualified yet it’s time to start planning for a Q submission in 2012. Once successful you’ll be able to work towards NZIPP Accreditation, & your member profile will appear in the Find a Photographer function on the NZIPP website. Mark the Q submission dates in your diaries & start planning now!

embers New Qualified M ..... wly qualified members r ne

Congratulations to ou

d - Auckland/Northlan Chris Loufte - Wedding land rth dding - Auckland/No Katrina Williams - We Westland dding - Canterbury/ Rebecca Watson - We land dding - Otago/South Emily Adamson - We land uth So o/ dding - Otag Kimberley Hutton - We

August 14th 2012 November 13th, 2012 For more info see the Q Programme under Quick Links on the NZIPP website.

NZIPP JUBILEE PUBLICATIONS Next year the NZIPP is publishing a range of publications for the 75th anniversarty of the NZIPP. To help build a history of the Institute we would like to track down as many of the Agfa Awards booklets that we can. These booklets were published with results from the early print competitions which preceded the Iris Awards. We aren’t sure when they started or finished, but we would like the opportunity to scan any existing copies so we can include them in our history. If you have any of these booklets stashed away can you get in touch with Fiona (E: info@nzipp.org.nz) with details of what you have available. Many thanks Mike Langford NZIPP President

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Infocus 2012

Principal Sponsor

Diary INFOCUS 2012 now!

20 – 22 September 2012: Epson/NZIPP Iris Professional Photography Print Awards 23 – 25 September 2012: Infocus Conference, Masterclass, & Industry Exhibition To be held at The Chateau on the Park, Christchurch With less than five months to go, it’s time to place Infocus in your diary, & if money is an excuse, start saving now! We have an amazing range of speakers appearing this year at Infocus 2012. INTERNATIONAL SPEAKERS •

Peter Coulson - Australia 2010 Canon AIPP Australian Professional Photographer of the Year

•

Marcus Bell - Australia World Renowned Wedding & Portrait Photographer

•

Peter Eastway - Australia International Landscape Photographer & Publisher

•

Steve Saporito - Australia The Portrait Studio Doctor

NEW ZEALAND SPEAKERS •

Esther Bunning

•

Isaac & Amber de Reus

•

Nicola Inglis

Chateau on the Park - Christchurch

PRO REPORT Member Magazine of the NZIPP

Infocus 2012

Steve Saporito tHe POrtrAit dOCtOr

SteveSpeaker Saporito is a Melbourne based Portrait Consultan Infocus Steve Saporito speaker specialising in transforming the lives of Studio O Steve Saporito is a Melbourne based Portrait Consultant and speaker, and their teams Australia wide. He gives control specialising in transforming the lives of Studio Owners and their teams owner and creates leaders in our industry. Australia wide. He gives control back to the owner and creates leaders in our industry.

back to

With a background in Chartered Accounting, Steve understands busine

and operating three portrait studios of understands his own, there is no situation or With a background in Chartered Accounting, Steve business. that Steve is unable to maximise. Owning and operating three portrait studios of his own, there is no situation or scenario that Steve is unable to maximise.

Steve is also a certified NLP Practitioner enabling him to mentor at a le byPractitioner this industry. The studio’s he assists Steve is alsoexperienced a certified NLP enabling him to mentor at a have level experienced growth in qualified bookings, sales, and referral’s while returning life ba never experienced by this industry. The studio’s he assists have experienced control to Studio Owners. The systems Steve integrates into these bus exponential growth in qualified bookings, sales, and referral’s while returning have led to efficiencies that reduce costs by 60% and increases consis life balance and control Studio Owners. Theto systems Steveper integrates turnover fromto$5,000 per month $120,000 month.

into these businesses have led to efficiencies that reduce costs by 60% and increases consistent turnover from $5,000 month to $120,000 per month. Steve Saporito’s one on oneper consultations with portrait studios nationw

resulted in average sales for his clients of up to $6,500 over a three mo

Steve Saporito - The Portrait Doctor

Speaking Engagements

Steve Saporito’s one ontechniques one consultations with portrait studios nationwide His unique and invaluable advice have established many su has resulted in average salesover for his up to $6,500 over a three month studios earning a clients millionofdollars per annum. period. His unique techniques and invaluable advice have established many successful studios earning over a million dollars per annum.

Speaker at August Exposure Hair of the Dog The AIPP Nikon Event Creative Asia NZIPP Conference Speaker

All Images © Steve Saporito

PRO REPORT Member Magazine of the NZIPP

JUNE 2012

Photo opportunity! Partnership with OHbaby! and NZIPP OHbaby! magazine has partnered with Huggies and Plunket to provide parents of newborns Nationwide, the opportunity to receive their own personalised OHbaby! magazine cover with their baby on it. New Zealand parents are being invited to load their child’s picture on their very own cover of the latest issue of OHbaby! magazine. This is a special opportunity for photographers nationwide, to offer one image of a clients newborn to be used for their special keepsake. Rather than using pictures taken themselves, this is an opportunity to put a beautiful photo on this timeless keepsake for their child to keep when they grow up. As such, we’re creating a ‘find a photographer’ directory on our website for this promotion for parents to find a participating photographer who will have a special ‘OHbaby!’ package to offer clients the image for their personalised cover at a special price.

This directory will be promoted on our website, in our emails and we will be doing shout outs on facebook for it as well.

The promotion ends 31st of July so don’t delay!

LY I YOUR

PASSIONS

I YOUR LIFES TYLE

autumn

If you’re interested contact angela@ohbaby.co.nz 09-3761778 with details and Angela will send through a booking form and upload your directory listing.

YOUR FAMI

issue 17

The cost to have a basic listing which will have your name, phone number on it costs $50 for 3 months and a full listing which includes image, name, phone, website and click through will cost $100 for 3 months.

Celebrate your newborn with your very own personalise d OHbaby! mag azine.* NEW ZEA LAN D

This package needs to be standard across all photographers and participants and we have worked with NZIPP to agree on a package of a sitting and digital photo on disc for $150.

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BRAND PRODUCTS

12/10/11

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CMK

carpe diem design

IMPORTANT CHECKING

L3/21 Solent

colours

Circuit Norwest

Quay Baulkham

Hills NSW | p +61 2 9299

4588 | fax +61 2 9299

2655 | PO Box 8192

what do you want

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artwork

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Production facilities OR APPROVAL and reproduction INFORMATION Instructions given to suppliers us by clients, or suppliers, that clients and suppliers can be subjective, correctly. This Production check this “Production” layout to incomplete or ambiguous. As such it is important ensure that all instructions Production layout may layout will be used to produce Artwork are being incorporated cause Artwork and artwork and artwork files to be wrong and/or files. Any errors or omissions in the DO NOT PROCEED: to be redone at additional expense. No reproduction of Production 1. Prior to any reproduction or Artwork files can be done unless the client and supplier checked and measured or print production, these files and agrees to the following: all technical print and by the client, production facility, printer,colour instructions must be read, understood, knifeline specifications, film or plate supplier 2. Prior to any print and all other requirements to ensure production of artwork, specific to this project; that they meet from artwork files and a that proof must havegood quality Chromaline proof or similar 3. Carpe Diem Design been must may resupply amended checked and approved by the client; andhave been produced requirements, but having artwork if any of this artwork is for any errors or costs asked all parties to check this artwork beyond supplying artwork carefully, Carpe Diemnot consistent with your Design will not be liable files. BC, NSW 2153 Australia | www.carpediem.com.au

Baulkham Hills

® Registered Trademark Kimberly-Clark Worldwide, Inc. © 2012 KCWW. *Promotion is open between 19 March and 31 July 2012. A $4.00 postage and handling fee applies. Additional personalised magazine can be ordered at the standard cost of $8.90 each. For full terms and conditions visit huggies.co.nz

PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2012

Regional Updates Upcoming Meeting… Auckland/Northland Reg. Meeting Iris Awards Print Exhibition Opening Venue: The Vero Centre, Shortland Street, Auckland Wednesday, 6th June, 2012 7pm - 9pm Auckland/Northland Reg. Meeting Venue: Evoke Studios, 86 Awanui Rise, RD 2, Papakura, Auckland Wednesday, 11th July, 2012

Auckland/Northland Region The first part of our May meeting was about business branding, knowing who your market is, the personality of your business and setting yourself apart from your competition. Kathryn Mountain from Essential Design shared a few tips with us. What is Branding? Branding is NOT your logo, it is the personality of your business as seen by your target market. Until potential clients know you, they judge the quality of your work on every contact, be that face-toface, or on seeing your business card, an ad in a magazine or your website. If you were to describe your work in 5 key words, what would they be? And not words like commercial or weddings – they don’t describe the personality of your brand. Words like boutique, classy, fun, quirky, sophisticated, leading-edge or architectural. Words that describe all aspects of your business, words that describe your work and your clients. And once you have your five words, take a look at all the things you hand your clients and decide if they truly represent who your are. If one of your words is quality, don’t have a card that looks cheap (it doesn’t matter how much you’ve paid for it, its whether it looks like you’ve spent the right amount). If one of your words is fun, don’t have a boring brochure! If you have a unique perspective, show it in your magazine ads. Kathryn has offered a free one-off initial consultation for NZIPP members. She is also happy to give some free advice in exchange for coffee and cake. You can contact Kathryn at Kathryn@essentialdesign.co.nz The second half of our meeting was dedicated to image judging in preparation for the Iris Awards. Our judges Chris Traill, Emma Hughes, Michel Perrin and guest judge John Crawford offered up valuable and honest criticism to the entrants. It can be a bit nerve racking entering the awards but this sort of feedback can really help when making your final selection of images to submit to the awards. At our July meeting will be a follow up and include information on print quality and fusion. The Iris Awards Exhibition Opening is on at the Vero Centre, 6th June from 7pm - 9pm. The NZIPP has been setting the highest standards for professional photography in New Zealand since 1938. This showcase stamps the NZIPP’s mark on the industry. If you are in the Auckland area it’s a great opportunity to see the highest scoring awards from last year and mix and mingle with the wider photographic community. Talia Stephens Auckland/Northland- Regional Chairperson PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2012

Regional Updates Upcoming Meeting… Waikato/BOP Regional Meeting Guest speaker BILL LINDBERG “ From Glass Neg to Digital “ Venue: Classic Flyers, Tauranga Tuesday, 12th June, 2012 5:30pm - Dinner & Drinks 7pm - Meeting & Guest Speaker

Waikato/BOP Region Our April meeting took place in Hamilton and we were fortunate to be able to use the fantastic facilities at Wintec. In turn the students benefited from sitting in on our Regional Meeting / Print Judging, and were wowed by the work of our much anticipated guest speakers from Auckland – Bayly and Moore.

Image by Mark McKeown

Simon Moore has years of experience in the Music Industry and Sophia Bayly came from advertising - a fusion which seems to be gold........ Master’s of Stop Motion and Documentary Photography, Sophia and Simon have a unique way of marrying music and imagery to create powerful stories. Interest in the moments before and after the “still shot” were key to incorporating stop motion into the business. The duo spend a great deal of the year travelling the world shooting a range of different projects from corporate’s to weddings, and allowed us access to their thought process for these shoots. Passionate for their craft.... you could not have walked away without being made to “ feel something “. Members and students had a great evening followed by coffee and cake...... seems we are all fond of cake!

Tracy Stamatakos Waikato/BOP - Regional Chairperson

PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2012

Nelson/Marlborough Region Sponsored by

NZIPP Regional Seminar Date:

17 June 2012

Location:

The Rutherford Hotel, Nelson

Cost:

Free to attend

Time:

1.00pm – 5.00 pm

1.00 – 2.15 pm

Introduction: Mike Langford - NZIPP President Mike will talk about why he became an NZIPP member, the ins and outs of International book publishing, and his experience working with the Australian Geographic for the last twelve years.

2.15 – 2.30 pm

Afternoon Tea

2.30 – 3.45 pm

Strobist Lighting: Richard Linton - NZIPP Commercial Director Strobist Techiques are about being able to use your flashes anywhere. The world is your studio! Generally Strobist techniques make use of small battery powered flash units & lightweight accessories to get sophisticated results. The basic kit to get started can be relatively cheap. It’s portable, flexible, quick to set-up, & promotes experimentation with your photography.

3.45 – 5.00 pm

Inspiration: Lisa Gane – NZIPP Acting Portrait Director Acting Portrait Director Lisa Gane will talk about how she started in the industry as a young photographer, and what it took to turn her passion into a business.

5.00 – 6.00 pm Social Hour: Meet with the NZIPP Board and regional members over drinks.

Although this seminar is complimentary, please email events@nzipp.org.nz to book your space. PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2012

Regional Updates Upcoming Meeting…

Canterbury/Westland Region

Canterbury/Westland Regional AGM & Meeting with Guest Speaker Mark Cornellison Venue: Linton Photography, Unit 2, 16 Bernard St, Christchurch Monday, 25th June, 2012 5:30pm

Images by James Ball

The most important aspect of a photography business is that it is first and foremost, a business. Although that may seem obvious to us now, realising and acting on that fact is an important stage in the career development of a professional photographer. Many develop their photographic and post-productions skills without always remembering that the same level of development needs to go into their business skills. Taking great pictures alone won’t guarantee that you keep operating, the family gets fed, and the mortgage gets paid. With those thoughts in mind, our recent Pricing Skills Workshop was very well received by a full house of members and guests. Hosted at Lightworkx Studio, the panel consisted of Lee Howell, Diederik van Heyningen, Rachel Callander, Richard Linton, and Lisa Gane. Who gave invaluable information and shared their own experiences in costing, quoting and invoicing work. The emphasis of the evening was not how much to charge your client, but how to go about the process in an effective way. Skills covered ranged from constructing a quote that was not only comprehensive but looked professional, through to using the costing tool provided on the NZIPP website. Also discussed were the pros and cons of donating time to charity work – why some photographers do it and why others don’t. Importantly, it was clear that there is plenty of room for different points of view, and that even donated time needs a paper trail for the accountant! Huge thanks to Diederik and the team at Lightworkx for hosting the evening, all the panel for their willingness to share their own experiences, and to Rachel for travelling up from Timaru to take part. The success of this workshop and the feedback that we received means that we have definite plans to hold more business-skill development workshops and seminars over the coming year for the regional members, in addition to our usual education and professional development sessions.

PRO REPORT Member Magazine of the NZIPP

Regional Updates

JUNE 2012

Richard Linton - NZIPP Commercial Director with Greg Webb - CR Kennedy Image by Lee Howell

The month of May also saw a visit from Greg at CR Kennedy. Many will know Greg from his time at PhotoWarehouse. His new role at CRK underlines their recognition that clients need to have access to staff with â&#x20AC;&#x2DC;hands-onâ&#x20AC;&#x2122; experience with some of the more specialised products (especially software) in the photographic industry. Greg ran members through his demonstration of the Nik Software plug-ins, and there was plenty of experimenting going on with the Hasselblad kits that he brought with him as well. With our regional AGM coming up on the 25th of June, is also seems a perfect opportunity to thank those members that have contributed many hours of their time over the last year to assist the Canterbury/Westland region. Some have served as committee members and officers, others have lent a hand at a workshop, or a premises when needed for a meeting. While many remain with us and will continue to help out, others have now moved away from Christchurch or even New Zealand, as they look for new challenges. Thank you for your efforts and we all look forward to seeing you again, any time you are in the neighborhood!

Ron Thow Canterbury/Westland - Acting Regional Chairperson

PRO REPORT Member Magazine of the NZIPP

The Missing Links

JUNE 2012

The Missing Links Written by Malcolm Somerville

What Would Bill Do? Photography for most of us is a business. It’s a creative business, but mostly we need to operate in structure, in administration, in respect of good management, planning and practice in a business like manner. As a business there are a lot of external examples of good management (and dreadful ones), that we can take on-board as we chart our own course. So what better way to set standards than to emulate the people who hold out best business practice as the holly grail of the future. New Zealand Inc. took further steps in May with the presentation of a budget that held dearly to a best business-like practice of planning ahead. So what would Bill do if he was in charge of planning your business, setting your goals, would they be different to what you would do? Firstly, it is a zero base, no new spending that doesn’t come from somewhere else. And of course removing non-essential spending. Reduce staff...if you have any, move all back office functions to front office operations ... i.e. take photos, make sales, trust that front office staff (mostly you) will absorb all the support functions - image processing, accounting etc. Bill thinks that in tight times a few luxuries such as superannuation should be canned until ‘better times’. As in foreign policy and aid, maybe you should cut participation in advertising and trade shows, limiting you charitable donations and volunteering? Also look at your footprint.... now with less staff and tighter focus you should be occupying less space, abandoning high cost leased space? Have your accountant set your objectives, as Bill references all things back to Treasury, and listens to their every rush of blood to the head .... take increased class sizes for instance. Unfortunately they do tend to get things wrong a bit...like being unable to predict accurately, already their Budget predictions are said to be ‘overoptimistic’ at best. But then that is where Bill (the ultimate public servant) was nurtured. It is a Budget reminiscent of Rob Muldoon’s philosophy “.... to leave the country in no worse shape than when I started”. Perhaps best business-like practice is not like that, a safe set of hands needs a future of growth, of being in a lot better shape in the future than it is today. The greater argument in world economic terms is that of the austerity budgets verses the more liberal philosophy of deliberately investing in new infrastructure. To build, to create jobs, a tax base, a better educated community, a growth base.

PRO REPORT Member Magazine of the NZIPP

The Missing Links

JUNE 2012

http://krugman.blogs.nytimes.com/ For a great overview/background to current world economic issues, take a look at the New York times blog of Paul Krugman, a Professor of International Politics and Economics at Princeton University. He manages a coherent and learned commentary on many of the current world events that do impact on us ... from the Greek issues to other implications that are having a real impact on us. Tight, meanness of function and spirit, is not standing still but going backwards. Your business deserves better than that. If Bill is the answer, what was the question?

Cheers Malcolm

PRO REPORT Member Magazine of the NZIPP

Photo Competitions

JUNE 2012

Photo Competitions The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

Entries Close: 13th June 2012

Call For Entries â&#x20AC;&#x201C; Photographers Worldwide Now in the second year, the awards are conducted in conjunction with the Creative Asia Conference, Asiaâ&#x20AC;&#x2122;s world class photography conference. 16-20 July 2012, Langham Place, Mongkok, HONG KONG ONLINE ENTRIES NOW OPEN AT www.creativeasia.com

Entries Close: 30th June 2012 Now in its 8th year, the Art of Photography Show is an established and critical force in the world of contemporary photography. The show provides tangible benefits to artists trying to break into the public eye. This well thought out international exhibition provides value to artists at every turn, from first-rate viewing in the judging process to exhibition and publication opportunities, photo industry connections and monetary awards. WEBSITE: www.artofphotographyshow.com

PRO REPORT Member Magazine of the NZIPP

Photo Competitions

JUNE 2012

Entries Close: 11th July 2012 As a leader in capturing our world through brilliant imagery, National Geographic sets the standard for photographic excellence. Last year, we received nearly 13,000 contest entries submitted by photographers from all around the world. Well, itâ&#x20AC;&#x2122;s that time of year againâ&#x20AC;&#x201D;We are accepting digital entries online in any of these four categories: Travel Portraits; Outdoor Scenes; Sense of Place; and Spontaneous Moments. In other words, keep it real. Enter now at http://travel.nationalgeographic.com/travel/traveler-magazine/photo-contest/2012/

Entries Close: 18th July 2012 The winner of the Wildlife category of the 2011 New Zealand Geographic Photographer of the Year competition was an amateur who shot the winning image on a compact camera, while at school. Today, the New Zealand Geographic Photographer of the Year competition opens for entries again, and the judges are looking for images that exude this same intimacy, timing and sense of special access to a unique situation that makes great editorial photography. The four main categories in the New Zealand Geographic Photographer of the Year 2011 are intended to celebrate the time-honoured art of editorial photography and showcase the extraordinary natural and cultural riches of New Zealand. More details at www.nzgeographic.co.nz/photocomp.

PRO REPORT Member Magazine of the NZIPP

Photo Competitions

JUNE 2012

Photo Competitions

Entries Close: 20th July 2012 Celebrating its 6th year, Photography Masters Cup is the leading international award honoring color photography. This celebrated event shines a spotlight on the best professional and amateur photographers in a prestigious annual contest and globally webcast event. With a collective Jury of the world’s most recognized experts from National Geographic Channel to Hasted Hunt Kraeutler in New York, the Masters Cup is the industry’s most authoritative and important photographic event for color photography and brings to light the best work of the year as nominated by members of the esteemed international panel. Click here for more information and entry details.

EYEcon Photographic Competition Register Interest by: 3rd September 2012

Final Submission Deadline: 1st November 2012

Canon’s annual EYEcon competition has once again drawn three of New Zealand’s most prominent photographers on board as mentors for the 2012 EYEcon photographic competition. Mike Langford, Nigel Marple, and Grahame Murray are highly recognised photographers and winners of numerous New Zealand awards. EYEcon 2012 gives tertiary level photography students and apprentice photographers a shot at one of the country’s largest and most diverse prize pools available for young photographers. The overall winner of the EYEcon competition will have a once in a lifetime experience, spending a full day on location with each mentor as part of their prize. Click here for more information.

PRO REPORT Member Magazine of the NZIPP

Corporate Members

JUNE 2012

Industry News

Corporate Members

Canon’s EYEcon competition draws NZ’s top photographers as mentors for another year

A special thank you to our Corporate Members for their continuing support:

Mike Langford

Nigel Marple

Grahame Murray

Canon’s annual EYEcon competition has once again drawn three of New Zealand’s most prominent photographers on board as mentors for the 2012 photographic competition. Mike Langford, Nigel Marple and Grahame Murray are highly recognised photographers and winners of numerous New Zealand awards. EYEcon 2012 gives tertiary level photography students and apprentice photographers a shot at one of the country’s largest and most diverse prize pools available for young photographers. The overall winner of the EYEcon competition will have a once in a lifetime experience, spending a full day on location with each mentor as part of their prize. Rochelle Mora, Brand Manager – Imaging, Consumer at Canon New Zealand explained they are absolutely thrilled that Mike, Nigel and Grahame are involved in EYEcon 2012 and will be sharing their knowledge with this year’s winner. “This is an incredible opportunity for the winner to be able to learn from the renowned photographers as well as receive cash and Canon product – a package that enables them to further explore who they are as a photographer.” “With three such well established photographers, all with different specialities and distinct styles, the 2012 EYEcon winner will gain invaluable knowledge to take with them through the rest of their photographic career” says Mora. Judges will be looking for a strong combination of creativity, originality, print quality and technical ability across the entire portfolio. The competition is open to tertiary institutions and industry nationwide. All students studying photography and assistant photographers are eligible to enter.

PRO REPORT Member Magazine of the NZIPP

NEW ZEALAND INSTITUTE OF PROFESSIONAL PHOTOGRAPHY