NZIPP Pro Report - Oct 2010 by NZIPP NZ Institute of Professional Photography

member magazine October 2010 / V.07

Contents

OCTOBER 2010

Executive Updates

Cover Image: © Tony Carter - GMNZIPP NZ Professional Photographer of the Year 2010 Gold - Wedding Category Epson / NZIPP Iris Professional Photography Awards 2010

Letter From the Editors

Presidents Report

Commercial Directors Report

Wedding Directors Report

Portrait Directors Report

Honours Council Report

Iris Awards 2010 14 Tony Carter - NZ Professional Photographer of the Year 14 Iris Award Winners 15 NZIPP Distinctions

Infocus 2010 16 Infocus Update 18 Infocus Group Photo 19 Iris Award Press Releases 19

Kingsize Special Offer

NZIPP News

Contact NZ Institute of Professional Photography (NZIPP) PO Box 27 277 Christchurch New Zealand W: www.nzipp.org.nz E: info@nzipp.org.nz We welcome your feedback and thoughts. If you have something to say, send it through to: marketing@nzipp.org.nz

PRO REPORT Member Magazine of the NZIPP

Welcome to New Members

Q Submission Dates

Web Profiles

Contents

OCTOBER 2010

Contents Regional Updates 21 Central Districts Region 21

Wellington Region

Education 22

Pricing & Best Business Practice

The Missing Links 23

Malcolm Somerville

Ilford Diary 24

Diary Dates for 2010

Photo Competitions 25

Photography Masters Cup

One Life

Industry News/Events 26 AIPP The Event 26

Photoshop World

Photokina

Corporate Members 27 Thanks to our Corporate Members

PRO REPORT Member Magazine of the NZIPP

Letter from the Editors

Letter from the Editors “With any event there is so much that goes on behind the scenes, like the swan theory, gliding along on top of the water, paddling madly underneath!”

OCTOBER 2010

Well, our first Infocus is now under our belt, and the wash up begins! It was great to finally meet people that we had emailed or spoken to over the last six months. Queenstown put on beautiful weather for us and set us a fantastic backdrop. As non-professional photographers we were amused when we thought it was a bit of a grotty day outside but the photographers began commenting on how amazing the cloud formation was, perfect for taking photos! Shows you how much we know! With any event there is so much that goes on behind the scenes, like the swan theory, gliding along on top of the water, paddling madly underneath! Nothing like organising the final parts to a Conference, five days out from a natural disaster like an earthquake. The bits and pieces, which we planned to leave until Monday, suddenly turned into who is still operating and how can we get it sorted! Mild panic attack. All in all it was a fantastic week and hopefully all that attended were able to take back with them some valuable information to improve their photography and business. If you didn’t make it this year for whatever reason, we’re looking forward to seeing you next year in Rotorua. Hope you all get the opportunity to have three days off over Labour Weekend.

Kind regards

Arna Wahl Davies and Nerida Ramsay NZIPP Marketing and Development

The NZIPP is now on Facebook - check out the links below....

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NZIPP - National

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NZIPP - Auckland / Northland Region

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NZIPP - Waikato / BOP Region

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NZIPP - Wellington Region

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NZIPP - Canterbury / Westland Region

PRO REPORT Member Magazine of the NZIPP

OCTOBER 2010

Presidents Report

Executive Updates

Wow Infocus 2010 is over. In fact I’m still recovering from all the early mornings to start the day, and early mornings to finish the day! So I decided to take a last minute holiday with the family to Wellington for a much needed break. I’m writing this having just enjoyed riding the Rimutaka Rail Trail, and am now relaxing in a wee cottage we’ve rented for a few days. Thank you to all those who attended Infocus; spoke at Infocus; sponsored and supported Infocus; and helped at Infocus. You all made it an incredible success. We’ve had a huge amount of positive feedback during and since the event. Congratulations to all who won Iris Awards, to each of our category winners, and to Tony Carter as Photographer of the Year 2010. I hope you’ll all make the most of the media resources that are available on the NZIPP website to promote your success with local media (see the article later in Pro Report). It provides a great opportunity to get free marketing for your business and helps build your credibility as a successful photographer. Our new MAD women Arna and Nerida, were a huge factor in making the whole event run like clockwork. The run sheet for the event was the size of a small novel and incredibly detailed. The Board believes that contracting them has been a massive benefit to the NZIPP, and feel the event was run with a much higher level of professionalism, which allowed Board members to spend time with sponsors and looking after speakers. With their first Infocus completed, Arna and Nerida now have a few more ideas to make next year’s event even more successful. We had excellent feedback from delegates about bringing Michael Grecco over to speak. It was pretty impressive seeing him interacting comfortably with the UCOL students at the Pub one night – years of yoga obviously paying off as he was the only male able to pick the pen up off the floor without his hands touching the ground – I’m sure you know the game! Michael sent us an email to say he has never been so well looked after at a conference and was “missing us already” – so obviously the kiwi hospitality lived up to it’s reputation! We hope those of you who participated in his Masterclass are experimenting with new ways of lighting already. We tried a couple of new things at this year’s event - the discussion forums and Offsite Workshops. I was particularly nervous about the forums, but extremely impressed to see the level of participation from everyone in the room. We’ll be coming up with a couple more contentious issues for next year! Everyone seemed to enjoy the opportunity to enjoy a little bit of the Queenstown environment with the Workshops too. Another success was having last year’s Touring Print exhibition at the airport when people arrived. Thanks to Steve Sharp for that bit of inspiration. We now intend to make airports around the country a major target for the exhibition. People waiting for planes have plenty of time to look at the images. Time to start the process all over again now for Infocus 2011 on my home turf of Rotorua. The search for inspiring speakers has already started and soon we’ll be offering you the opportunity to put away a few dollars every month by automatic payment to attend next year’s event.

Touring Print at Queenstown Airport Images © Richard Linton

PRO REPORT Member Magazine of the NZIPP

Executive Updates

OCTOBER 2010

I will be attending AIPP’s “The Event” on the Sunshine Coast next month as AIPP’s guest and look forward to discussing their Continuing Professional Development Programme and Accredited Photographer status while I’m over there with the intention of implementing both programmes in NZ in the coming year. Right, back to my holiday now… the boys have just pointed out three fat Kereru sitting right outside the kitchen window – where’s the camera??

Regards

Craig Robertson NZIPP President

Commercial Directors Report

Being woken in the middle of the night is never pleasant. It might be a sick child, an alarm callout at the studio, or some drunk guy called Dave calling your mobile looking for Sharlene. But I can confirm, having experienced it, the absolute worst way is by an earthquake. No Cantabrian who was at home on 4 September will ever forget it. I cannot find words to describe the violence and noise of the event. Last week I read that the total energy of the 1000+ aftershocks amounts to something like 3% of the energy of the big one! Imagine multiple freight trains crashing into your house from every direction at once, and it lasting for 45 seconds, that might start to describe the experience. It doesn’t sound long but believe me time does slow down. Immediately after the noise and movement ends you regain your senses. The power had gone out, so there was absolutely no light at all. Our family met in the dining room, we checked that everyone was OK, got out a dynamo torch/radio (can’t endorse having one enough) and then we asked ourselves, was it only us that experienced that? A quick look outside with the torch confirmed that this was a big one. Our front door was jammed shut and the tiles in the porch had a large crack across them which confirmed the house had physically moved. This was huge! What next? Do you call your family? At 4:36am it has to be important. Does this meet the criteria? We decide it does, pick up phone, no dial tone on the cordless (due to no power), doh! Use mobile. A quick call to family in Auckland to say all safe.

PRO REPORT Member Magazine of the NZIPP

Executive Updates

OCTOBER 2010

“Imagine multiple freight trains crashing into your house from every direction at once, and it lasting for 45 seconds, that might start to describe the experience.”

My wife had been diligent in keeping a good supply of emergency water, food etc, no problems there. After checking on the neighbours, decided to head to the studio. Collected a generator, petrol, batteries and camera gear. Getting home my wife and daughter were still on edge. We talked it through. While part of me wanted to stay at home, there was little I could do at that time. I am not an ambulance chaser but I knew I just had to get out and document the event. As a professional photographer I think it is our duty to do this. So before dawn I headed into the central city which I had heard had sustained major damage. Ended up spending the much of the day in the city and surrounding suburbs. In the days that followed I know many NZIPP members made contact with one another offering support. While most suffered no major issues several had to leave their studios due to structural damage or the risk of damage from nearby buildings collapsing. When disaster strikes there will be an element of shock involved. You won’t necessarily think or act rationally. This got me thinking why not have a written disaster recovery plan you can implement if the need arises? Something pre-written that you can pull out and use with a degree of rational foresight. What constitutes a disaster for you or your work could be wide ranging, don’t just think natural disasters such as flood or earthquake, consider burglary, fire, death of a key person. Even an appearance on Fair Go could rate as a potential disaster. To start you off here are a few things that you might want to consider in your disaster recovery plan: • Are you and your family safe? Do you have essential supplies? • Are your home and work premises safe and secure? •Do you have a “plan B” for work? This may include alternative premises, your staff, your equipment and data protection. • Do you have insurance to cover damage or loss? Business interruption? Overheads? Wages? Relocation?

Christchurch The Morning After Images © Richard Linton

• Does the disaster also present opportunities for you? I know that numerous Christchurch photographers got work as a direct result of the quake. Any document you create should be considered an evolving work in progress. You should keep updating and modifying it as your circumstances and knowledge changes. Overall the experience has been an interesting one. Our family were relatively unscathed. Nothing a pile of EQC money can’t remedy. We were quite well prepared, but there were some oversights that won’t be repeated if it ever happens again. The way in which neighbours came together, colleagues assisted one another, and strangers stepped in to help was incredible. I just hope that I never get woken in the same manner again!

Richard Linton NZIPP Commercial Director

PRO REPORT Member Magazine of the NZIPP

Executive Updates

Wedding Directors Report

OCTOBER 2010

I didn’t seriously expect anyone to actually complete my scavenger hunt... but then I thought it would actually be an interesting way to report back on everything that happened at Infocus 2010. For me it turned out to be a pretty amazing week. So here are my results...... 10 Business cards (and not all from the Trade Show) - I totally failed on this one. And I think I only gave away a couple too. On the upside I probably have 10 new facebook friends so perhaps we’ll call it covered. 1 Conversation with someone you have blog stalked but never actually spoken to - I totally can tick this one off after having lunch with Michael Grecco. In case you missed that I’ll say it again...I got to have lunch with Michael Grecco *sigh* I can die happy now :-) 6 Hours of print judging spread over at least two categories - I was so privileged to have the job of doing the documentary photography of the print judging and that meant I had the best seat in the house, access to the behind the scenes stuff...everything! Such a buzz and really quite something to be sitting 2m from the judges as they discuss your print! 1 Thing you bought at the Trade Show - I didn’t even buy one thing...they had to wipe my drool off the new 85mm 1.4 and I had a stroke of the new Musee album but I was so strong. Don’t ask me about the Witchery sale because that was a whole ‘nother story :-) 10 Brochures of things you wanted to buy at the Trade Show (but didn’t) better than brochures was the ability to actually chat with my suppliers about new things they’re doing to help my business...LOVE that! We rely so much on each other that it totally makes sense to think of our suppliers as partners. 1 Emotional roller coaster ride - I think I may have overdone this one! The whole week felt like a crazy rollercoaster...high points included hanging out with some of the most inspiring, fantastic, talented, generous and friendly photographers anywhere...seeing emerging photographers, whose work I had just seen go through the Q process, winning a swag of awards on their first time entering...having lunch with Michael Grecco (see how I just dropped that in there? Subtle huh?). And then there were the low points... seeing my first print up (which was my fav) crash and burn into ‘professional standard’...seeing my friend’s prints judged harshly with reasoning that was beyond me...tiredness...and the snooty chick at Starbucks who told me off for ordering ‘non fat’ instead of ‘trim’ (no, it’s ok, I’m over it, really lol). On balance of course there were so many more highs than lows. 2 Things you’re going to tweak in your business straight away – I was inspired by both Robert Piccoli and Graham Monro who talked about creating a quality experience for our customers all the way through the process and I’m not sure it counts but I came home and weeded the pot plants outside my door and bought new plants for them! Change was already in the wings but my wedding packages were long overdue for an overhaul and I have some exciting stuff happening there too. 2 Things you’re going to think about changing over the next three months yes, definitely got this covered :-) One thing I’ve already started changing was inspired by Alan Dove saying it’s not about the smile in an image, it’s about the attitude. That really struck a chord with me and I’ve started trying to de-program my subjects (and myself!) about the need to ‘smile for the camera’.

PRO REPORT Member Magazine of the NZIPP

Executive Updates

OCTOBER 2010

3 Depressing thoughts about never being that good - *sigh* yes, I may have had three of those 3 Optimistic thoughts about being better next time - and omgosh yes, so many ideas for next year! I’m so excited to already have one image in my 2011 Iris Potentials folder...it will no doubt be kicked out before Christmas but the point is to begin I think. 4 Things you knew but needed to be reminded about - check :-)

Me and You Know Who

“In case you missed that I’ll say it again...I got to have lunch with Michael Grecco *sigh* I can die happy now”

1 Moment of despair - I tell you, I felt physically sick when my fav image got a 63 (so much for my silver hopes...clearly I was deluded lol). But I’m a big girl and I dealt with it maturely and constructively. By going shopping. At Witchery. Yup. 10 Great stories to tell that start with “This one time, at Infocus...” I have so many of these :-) But my favourite might be the look of utter shock on Blair Quax’s face when he won Wedding Photographer of the Year. I swear he made it all the way up on to the podium, got his statue, posed for a photo and was back in his seat before reality hit! So well deserved though! And while we’re on the topic of deserving winners...Emma Hughes won Wedding Album of the Year with her beautifully dreamy album. So much talent and hard work behind those stories :-) 1 Moment of glory - well I suppose it might have been lunch with Michael Grecco (again, subtle right?) but nope, really it was getting my Associateship. Four years ago I attended my first conference as a total noob. I sat there at the dinner and watched these photographers I idolised from afar going up on stage to get their medals as Associates, Masters, Fellows and I wished for it to be me. So it was one of those slightly surreal but wonderful ‘full circle’ things to be going up to get mine. And of course it’s just the beginning really. When I see that in the four years I have managed to get 10 points, Tony Carter has got 90...well, what can you say? Now I have a new wish :-) So there it is, my completed scavenger hunt! Do I have to shout myself a drink for finishing it?

Nicola Inglis NZIPP Wedding Director

PRO REPORT Member Magazine of the NZIPP

Executive Updates

Portrait Directors Report

OCTOBER 2010

First time ever at a Conference as a board member, was a whole new experience for me. The intensity of your participation is amplified big time, being part of a small, but awesome team trying to pull off an effective and enjoyable event. I don’t mind sharing with you, as that little family team, we had moments that tested us all on a very personal level. The result of which will make each of us stronger in the future, and even better equipped to serve you guys our members. I know for myself I grew heaps that long weekend, I’m even more of a believer in the power we each have to make others feel empowered. As Hillary once said “ We knocked the bugger off “ and you can feel proud of the effort your NZIPP Board, as well as Deborah, Fiona, Arna and Nerida put in for you at Infocus 2010. On a personal note I got my own professional arse kicked plenty. My dearest mate, Robert Piccoli was one of the main speakers. His presentation was worth the price to the conference on it’s own. His AV was 15 minutes solid of music and image after image of the highest quality. Shots of his images in situ showed the power of great photography, presented beautifully. While proud of how I do things, I realised there was more of a standard I have to achieve. In our personal time together Robbie is always in my ear about trying harder all the time. He does this cos he loves me, but mainly because it’s not bloody rocket science!!! We are in control of all the elements of our success. How we find, meet, greet, shoot, and serve our clients is all a choice. Giving yourself the best chance of taking a good image, nailing it, and selling it with décor in mind is a pretty simple recipe. First impressions are everything, and is where the most important element starts, that of perceived value. Dress to impress always, it shows your clients that you respect their investment in you. In the case of weddings I was always the best dressed there. Why? Because I was expensive and I was just another thing on the day that the couple wanted to show off. I don’t believe that bullshit, that as artists we can get away with whatever. “Show me the money honey“ and presentation is just another tool to get it. Your car whatever it’s worth should always be clean at a job. Your studio or place of greeting clients should also be the best effort you can make for them. If you meet clients in some part of your house you make damn sure they can’t smell any evidence of your cooking. Piccoli was so committed to this that he and his wife ate at five am so that any smells were gone by 9 am. I could go on and on, which no doubt I will over the coming months so I hope you guys don’t think I’m trying to sell coal to Newcastle. I got my arse kicked so I’m just passing it on!!

PRO REPORT Member Magazine of the NZIPP

Executive Updates

OCTOBER 2010

“First impressions are everything, and is where the most important element starts, that of perceived value.”

My new store opens in a few weeks and I’m getting very excited and nervous at the same time. It feels good to be trying something different to what I’ve been doing for quite a while now. As corny as it sounds I want to make quality photography accessible to more people who ordinarily couldn’t afford it. I know I’ll feel very proud of how it’s going to look. On the business side systems are everything and it will be the first time I will achieve a paperless studio. Even the clients signature on our contract will be digital! Cool eh! Even now we are 70 grand over budget so the pressure to perform will be ever present, as it is for all of us all the time. What the hell. Lets all give it a nudge in our own way, and don’t just muck around. MAKE CHANGES!!!!

Russell Hamlet NZIPP Portrait Director

PRO REPORT Member Magazine of the NZIPP

Executive Updates

Honours Council Report

OCTOBER 2010

Congratulations to everyone who won awards at this year’s Iris Awards in Queenstown – especially to Tony Carter – our first ‘Grand Master’, ‘NZ Professional Photographer of the Year 2010’, and winner of the ‘Highest Scoring Colour Print’. Just to give you an indication of what it takes to achieve the lofty status of ‘Grand Master’ – “it is only awarded to a Fellow, who has achieved an additional five bars to their Fellowship, and ten points in the last four years”. What this means is that they need to have achieved a total of 80 points, 14 of them being silvers and six of them golds. Within hours of Tony achieving Grand Master, he was followed by legendary Australian photographer, Peter Rossi, who also took out the title of ‘Overseas Photographer of the Year 2010’ – congratulations to Peter. Just prior to the Iris Awards being held in Queenstown, none of us on Honours or the NZIPP Board, were sure just how many people were going to enter ,or how many prints would be entered as a result of the tough economic climate. We were all very surprised to learn that there were only three less entrants to the previous year at 153 and that the print numbers were only down 215 from the previous year at 1013. So well done and thank you to all of you who believed in yourselves and entered. For those who did enter, you were rewarded with the highest tally of awards ever, which seems to indicate that the standard of professional photography is rising year by year. This year there were 21 golds awarded, (3 up on last year), 188 Silvers, (49 up on last year), and 390 bronzes, (27 up on last year). This year there were 16 new Associates, 13 new Masters, 7 bars to Masters, 5 new Fellows, 6 bars to Fellows, and 2 Grand Masters, all of which indicates that the awards system is thriving and healthy. Well done to all of you on your achievements. Finally, after several years of fine-tuning, we appear to have the Wedding Album category sorted with more albums being entered this year than ever before. Obviously the open judging method was a success both for the public as well as the entrants, as the room was full for the judging process even though it was held very late in the day on the final day of judging. Congratulations to Emma Hughes for taking out this title of “Wedding Album of the Year 2010”. Introduced this year were two new categories - Editorial/Photojournalism (requiring single capture/ non manipulated photography), and Travel. Well done to Mark McKeown and Dean MacKenzie on their wins in these two categories. We feel that there will be more interest in both of these categories in the future, so watch this space. In addition we feel this year had the highest standard of judging ever, and for anyone who was fortunate enough to attend the judging in Queenstown you would have benefited from the open, honest, and passionate debating by the judges. Thanks to all the Judges and Panel Chairs for their time, knowledge, and energy – without them we wouldn’t have the quality the Iris Awards achieve.

PRO REPORT Member Magazine of the NZIPP

Executive Updates

OCTOBER 2010

Also another big thanks to the tutors and students who did all the leg work behind the scenes as the Iris Awards crew. So in summary, I think weâ&#x20AC;&#x2122;ve just had the most successful print judging ever, despite the difficult economic times we are enduring. Thank you to all who entered and attended, and thank you mostly to my Honours Council including: Bryan Isbister, Shelley Amerio-Higgins, Stuart Riddell, and Malcolm Somerville, all of who worked tirelessly to make the event the success it was. Till next year....

Mike Langford Chairman of the NZIPP Honours Council

Images from the judging of the Epson/NZIPP Iris Professional Photography Awards 2010 Images by Nicola Inglis

PRO REPORT Member Magazine of the NZIPP

Iris Awards 2010

OCTOBER 2010

Iris Awards 2010

Craig Robertson - NZIPP President, & Greg Skinner - General Manager Epson NZ congratulates Tony Carter, winner of the 2010 NZ Professional Photographer of the Year

Congratulations to New Plymouth based photographer Tony Carter who has been named New Zealand Professional Photographer of the Year for the fifth time at the recent 2010 Epson / NZIPP Iris Professional Photography Awards. Tony has secured his position as one of the most awarded and qualified professional photographers in New Zealand, and this year is also the first NZIPP member to gain the title of Grand Master (GMNZIPP) at the awards. The GMNZIPP is the highest distinction that can be awarded at the Iris Awards, and is presented to photographers who have achieved the distinction of NZIPP Fellow (FNZIPP) six times. “Tony’s portfolio of work was eclectic and diverse,” said Mike Langford. - Chairman of NZIPP Honours, “You can always expect the unexpected from him as he continues to push even his own boundaries with his experimentation and originality.”

Tony Carter accepting his awards

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Images from Tony Carter’s Winning Portfolio Images © Tony Carter

Craig Robertson -NZIPP President, & Jeremy Brew from HP congratulates Tony Carter on winning the Highest Scoring Colour Print Images By Richard Linton

2010 IRIS AWARDS WINNERS Photographer of the Year: Tony Carter - New Plymouth Overseas Photographer of the Year: Peter Rossi - Cairns, Queensland Highest Scoring Colour Image: Tony Carter - New Plymouth Highest Scoring Monochrome Image: Kaye Davis - New Plymouth Tertiary Institution of the Year: UCOL - Palmerston North Commercial/Advertising: Chris Hill - New Plymouth Creative: Terry Wreford-Hann - Featherston Editorial/Photojournalism: Mark McKeown - Tauranga Illustrative: Jackie Ranken - Queenstown Landscape: Becky Nunes - Auckland Portrait: Niki Coates - New Plymouth Student/Assistant: Anna Kernohan - UCOL Palmerston Nth Travel: Dean MacKenzie - Christchurch Wedding: Blair Quax - Auckland Wedding Album: Emma Hughes - Auckland

PRO REPORT Member Magazine of the NZIPP

OCTOBER 2010

The Iris Awards 2010 Online Gallery is now available at www.nzipp.org.nz under the Iris Awards menu item

Iris Awards 2010

2010 IRIS AWARDS DISTINCTIONS The following 2010 Honours have been awarded in recognition of service to the NZIPP and to the photographic industry. • Honorary Member Fay Looney • Life Membership Nick Servian • Curtis/Poole Shield Central Districts - Gerald Wilson, Tony Carter, Kaye Davis, Richard Wood • Silver Spool Ian Rotherham The following honours have been earned through the achievement of merits at the 2010 Iris Professional Photography Awards. Entrants receive merit points towards NZIPP Honours which include Associate, Master, Fellow, and Grand Master levels, which permits the use of letters: ANZIPP, MNZIPP, FNZIPP, and GMNZIPP respectively. Grand Master - GMNZIPP • Tony Carter

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Peter Rossi

Fellow - FNZIPP • Michel Perrin • Lisa Saad • Donna-Marie Stark • Tracy Stamatakos • Tony Stewart

Bar to Fellow • Esther Bunning • Kaye Davis • Joanne Grams • Paul Gummer • Johannes van Kan • Terry Wreford-Hann

Master - MNZIPP • Bradley Boniface • Niki Coates • Lisa Crandall • Alana Dresner • Brian Eastwood • Matt Jordan • Becky Nunes • Robert Piccoli • Ian Rotherham • Amanda Wignell • Katherine Williams • Neil Williams • Richard Wood

Bar to Master • Adam Buckle • Moira Clark • Alan Dove • Emma Hughes • Bryan Isbister • Stewart Nimmo • Bob Tulloch

Associate - ANZIPP • • • • • • • •

Jason Blair Thomas Busby Paul Hoelen Nicola Inglis Mark McKeown Lydia Nimmo John O’Malley Mandi Lynn

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Steve Rutherford Jenny Siaosi Susan Siu Graeme Smallfield Maree Turner Helen Wilkin Tonia Wilson Richard Wood

PRO REPORT Member Magazine of the NZIPP

Infocus 2010

OCTOBER 2010

Infocus 2010 Infocus 2010 Review By Nicola Inglis Most people know that I am a compulsive note taker. It’s a sad day when I don’t have a pen and notebook in my bag & I’ve even been known to take notes while watching TV. I always take notes when I go to hear a guest speaker & I almost always re-write them later, when I’ve had a chance to digest (yeah, I’m geeky like that). So it should be easy to write up a quick summary from Infocus (and clearly I should have hidden my notebook better because I think that’s why I got the job!). But it’s not easy at all. The two days of speakers was a really intense period of inspiration, ideas & reflection. And I found that my notes from each talk were more notes to myself of things to think about rather than a recording of what was actually said (if that makes sense?).

Michael Grecco - Keynote Speaker

Of course if you ask someone else what they got from Michael Grecco or any of the other speakers you’ll probably get a completely different answer. But here are some of my notes from Infocus 2010 conference: Notes from Michael Grecco... •

Shoot your vision – not the generic safe shot

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Be prepared but be loose. Be open to possibility

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Work hard, be patient

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And look up this poem by a poet called Rumi:

The breeze at dawn has secrets to tell you. Don’t go back to sleep.

You must ask for what you really want. Don’t go back to sleep.

People are going back and forth across the doorsill where the two worlds touch.

The door is round and open. Don’t go back to sleep. Notes from Jackie Ranken... •

Think about repetition of shape, line and pattern

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Think about shadows

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Think about light against dark, dark against light

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Ask “What’s the key to this image? What’s the thing that unlocks it?”

Infocus 2010 Trade Show

The NZIPP would like to extend their gratitude to the following organisations for their generous support of Infocus 2010: Principal Sponsor

Platinum Sponsor

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Gold Sponsors

OCTOBER 2010

Infocus 2010

Notes from Doc Ross... •

A good landscape tells about a place & a time, an average landscape tells about a place

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Look up this book: The Ongoing Moment by Geoff Dyer

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Ask yourself “What makes this art?”

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Think about a city with no people

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Think about shooting with film; it makes you shoot more slowly & with more clarity

Notes from Robert Piccoli... •

Set goals, plot your course

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Photograph framed work hanging in clients homes, help people to visualise

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Think about high end = low volume

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Use your photography business to buy assets

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Think about posing – classical but relaxed (need to work on this!)

Notes from Graham Monro... •

Do 110% on every job. If you can’t do that don’t take the job

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Look outside of photography & think about how to become a brand people aspire to

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Spend time at the shooting, not the [photo]shopping

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Think about providing the highest standard of everything; website, displays, experience...everything

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Think about how to give them what they can’t get for themselves

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Think about ways to improve my displays

Notes from Alan Dove... •

Our clients are our competitors, they want what they can’t do for themselves

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Think about shooting for yourself too, try something different

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Think about using diptychs and triptychs to tell stories

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Explain how the session is going to go & remove the need to perform

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Think about longer sessions – would this work for me?

Michael Grecco - Masterclass

Silver Sponsors

Bronze Sponsor

Media Partner

PRO REPORT Member Magazine of the NZIPP

Infocus 2010

OCTOBER 2010

Infocus 2010

Infocus 2010 - Conference Photo Image By Richard Linton

PRO REPORT Member Magazine of the NZIPP

Infocus 2010 Contents

OCTOBER OCTOBER 2010 2010

IRIS AWARDS 2010 PRESS KIT

To assist NZIPP members to get public recognition and coverage in local newspapers for their achievements at the 2010 Iris Awards, the NZIPP has aranged for a selection of Press Release templates to be written. The templates are for use by members who are either Iris Award Category Winners, Finalists, or Iris Award winners. The press releases can be customised to include your personal details and unique news angle which will help attract a journalistâ&#x20AC;&#x2122;s attention. Advice has been provided in the Press Kit Overview on what sort of information might be considered newsworthy, how to make sure your press release gets noticed, and contact details for New Zealandâ&#x20AC;&#x2122;s main regional newspapers.! To access the Iris Awards 2010 Press Kit - log in to the NZIPP membership system using your members id and password, and go to the Iris Awards Press Kit menu item located on the left hand menu.

SPECIAL OFFER

Kingsize is offering 10% discount to all NZIPP members on all products listed in this catalogue (click on the link below). The produces and kits in this catalogue have been hand selected specifically from discussions, and demonstration in the lighting workshops at Infocus 2010, Queenstown. Offer is only available until Monday 11 October 2010 - 12pm. Get in quick! Click here to view the Kingszie catalogue.

Infocus 2010 Apres Ski!

Michael Grecco with the Students

PRO REPORT Member Magazine of the NZIPP

NZIPP News

OCTOBER 2010

NZIPP News Q Submission Dates

Members Welcome to New mbers for October:

For those who aren’t qualified yet be in quick for the last Q submission for 2010. Once successful you’ll be able to advertise your NZIPP qualification, & your profile will appear in the Find a Photographer function on the NZIPP website.

me Welcome to our new land al – Auckland/North Jess Burges – Provision borough visional – Nelson/Marl David Chadwick – Pro rthland visional – Auckland/No Melanie Cooper – Pro stland ing – Canterbury/We Lynda LeBrun – Emerg al – Wellington Jo Moore – Provision visional – Wellington Tonya Nobelen – Pro visional – Wellington Annette Scullion – Pro al – Central Districts Tonia Wilson – Provision land ional – Otago/South Andy Woods – Provis

Mark the last 2010 Q submission date in your diaries & start planning now! Wednesday 10 November 2010 For more info see the Q Programme Details under Quick Links on the NZIPP website.

Web Profiles for Qualified Members As a membership benefit, NZIPP Qualified members are entitled to a profile & gallery listing in the Find a Photographer function on the NZIPP website. Potential clients using the Find a Photographer function will first search by region, then by qualification (Commercial, Wedding, Portrait – remember you’re only listed in categories in which you have a Q). If 10 listings come up, & only two have galleries loaded to grab that buyer’s attention, guess who’s going to get the job! In addition those that have galleries loaded will appear at the top of the results list, & those who don’t have galleries will appear at the bottom - so loading your profile & gallery is really worth the effort. Don’t delay – login to the NZIPP membership system using your member ID & password, and go to the Q Profile tab of your membership record. Check out the Help pages for guidelines on how to use the system, & don’t forget to save & submit your new profile. Once submitted your profile is queued & will be available online once approved. This is not an automated task so can take up to 24 hours.

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Regional Updates

OCTOBER 2010

Regional Updates Central Districts Region Taranaki Celebration Event Last night the first of several regional celebrations was held in New Plymouth to award Categories to Niki Coates and Chris Hill who couldn’t make it to Awards Dinner. Plus recognition in the region of Tony Carer and Fay Looney and others who received honours.

Ailleen Guthrie & Honorary Member Fay Looney

Ailleen Guthrie & Commercial Category Winner Chris Hill

Guest Speaker: Hamish Clark The 2nd in a series to provide NZIPP members with quick insights into the rapidly rising social media phenomenon & how it can be leveraged to build rapport with your target audience & generate stronger business potential. About Hamish Clark Hamish co-founded NZ’s first commercial Internet incubator & as Group Manager, Enterprise Development, was seconded to lead a number of early stage ventures in the fields of brand management, electronic payments & e-learning. His current company, iMC2, is a niche business development consultancy with specialist skills in Internet marketing strategy. The company also exports this capability through in-market presence via ASENZ360 and a growing network of affiliates in Australia & North & Central America. Hamish is a highly experienced & engaging presenter, including over 5 years of program design & delivery for the Internet marketing component of NZTE’s Enterprise Training Program curriculum.

Portrait Category Winner Niki Coates

Ailleen Guthrie & 2010 NZ Professional Photographer of the Year - Tony Carter with the Rowan Guthrie Trophy

Wellington Region EPSON / NZIPP Iris Professional Photography Awards 2010 Congratulations to Wellington award winners - Catherine Cattanach, Chris Coad, Sharisse Eberlein, Jo Elliott, Lindsay Keats, Kate MacPherson, Mandi Lynn, Alicia Scott, Jenny Siaosi, Haran Sivathasan, Melissa Waite, Larissa Warren, Esther Bunning & Terry Hann. Honours also go to Nick Servian (Life Membership), Jenny Siaosi and Mandi Lynn (Associateship), Esther Bunning and Terry Hann (Bar to Fellow). We also took out the Creative Photographer category... So all in all a great presence from Wellington at the awards, well done Welly, onwards and upwards to next year in Rotorua! Our Next Meeting: Come along and learn something about the changing face of our business, if you go away with only one thing that impacts on your business you have not wasted your time. It makes you think… Also meet up with your peers, socialise and eat some pizza! When:

6.30pm, Wednesday 20 October 2010

Where:

Toi Poneke, 61-69 Able Smith St (Upper Chamber),Wellington.

Speaker:

Hamish Clark, 2nd session Optimising your Internet Visibility.

10 Slides in 10 Mins:Presented by Penny Towns on her project “Special Olympics” How to get to the venue...head in to the main building (61 Abel Smith St, which is the building next to Real Groovy). Take the stairs/lift to the 1st floor & then walk straight ahead along the walkway connecting the 2 buildings. The Upper Chamber is your first left as you cross over the walkway.

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Education

OCTOBER 2010

Education Pricing & Best Business Practice for Photographers Richard Linton will be scaring the pants off you in Palmerston North on 19 October! This may be the best $45.00 you will ever spend in your business! Starts at 1pm sharp at Gerald’s ‘Tirohanga’ studio on the Pahiatua Track. Directions will follow in the many reminders to come. The subjects covered in this seminar could easily fill a fill day and normally cost hundreds of dollars. The issues being discussed affect ALL photographers and there is a desire to reach as many photographers as possible. Invite all photographers you know, NZIPP members or not. This will be a very fast paced in order to cover all the topics in an afternoon. What you’ll learn:

•

“Just because you didn’t originally get into photography to make money doesn’t mean that you should aim to be a starving artist!

• • • • • • •

The Cold Hard Facts - benchmark yourself against other New Zealand Photographer’s incomes The Real Cost of Being in Business - most photographers don’t even know this, you’ll leave well informed Business Structures and Methods of Paying Yourself Tax Tips Best Business Practice - an overview of copyright, privacy, licensing, contract and consumer law, OSH, use of terms & conditions, ethics, business systems, DAM Negotiation Tips Estimating - how to decide how much to charge Case Studies & Job Scenarios - a group discussion of how others charge for various shoots, you’ll leave much more aware of the current market conditions.

Booking details to follow.

Wellington Chair Terry Wreford Hann said: “How about “ Makes you think” or “you owe it to your self to do the maths” or “ Wellingtonians shock horror financial revelations as Linton laments illogical losses”.....seriously it is a worthwhile exercise”. Canterbury Chair Lisa Gane had a few quotes from her members: “Richard’s business seminar is an eye opener that will help drive your business forward!” “I have been in business a few years and still found the seminar very interesting it raised a lot of questions about were our industry is heading...”

PRO REPORT Member Magazine of the NZIPP

The Missing Links

OCTOBER 2010

The Missing Links

Written by Malcolm Somerville

Every morning my computer wakes up with all my regular ‘callers’. They are the dozen or so sites that I get a daily blog from, then there are the weekly bloggers and monthly bloggers. Some I only need to skim the headlines before pushing delete, others get a more in-depth look.... So within a few minutes I get a sense of what is happening within our industry, in related industries, the world . Then I go to a cafe for coffee and to read the Dom. Such a vast amount of information is now instant and available. This week is Photokina week in Cologne, Germany. In previous years we all waited for the launch of new products - film, paper, processors and cameras and lenses. The local agents went to the fair, then came back and posted out news or supplied the local trade and public media with embargoed announcements. Then speculated on supply “sometime next year”. A number of regular sites such as www.dpreview.com have daily updates and reviews, other such as Christchurch’s Photo & Video provide daily updates as well. We are not staved of information, but still need to be able to sort it and make it relevant. Best practice matters too, how we operate in our business, how we expand our business, how we see the future. When we realise which sectors are loosing their shine, what should we walk away from because technology, competition and standards make them redundant. Washington DC photographer and photo business writer John Harrington http:// photobusinessforum.blogspot.com/ has signaled ahead many alerts of bad practice, trend change and opportunity. He is unafraid of controversy so has sparked a lot of boisterous discussion too. Famous too of writing what is considered the universal manual for photographers - ‘Best Business Practices for Photographers. Currently in it’s 2nd Edition, with a new 3rd Edition in 2011. Then there are organisations such as ASMP who provide a lot of public discussion material that is as relevant here as it is in the US. Typical of their reports and white papers is this one which resulted from ASMP commissioning attorney Chris Reese to review Terms of Service of six common social media sites and to recommend best practice for photographers posting images to those sites. http://asmp.org/articles/social-media-termsservice.html. The sites included in his assessment are Facebook, Photobucket, Flickr, MySpace, YouTube and Twitter. Some of my ‘wake-up’ sites I enjoy include my ‘Studio Daily’ fix. This is a page of wider industry news that stems from the main site. Included are reviews, training and trends, projects. All the new media that influences your marketplace and should influence your practice. What I love is the ‘Video of the Day’, which is often a new TVC, mostly demonstrating new techniques, innovative, trend setting. An example is this one for Givenchy Play perfume... a stylish night view of Paris staring Justin Timberlake.. http:// www.studiofilmfest.com/video/play-0 or http://www.youtube.com/watch?v= RlF22oSslNM&feature=related.

PRO REPORT Member Magazine of the NZIPP

Ilford Diary

OCTOBER 2010

Givenchy Play Perfume

Other wake-up sites include the massive Planet 5D blog, which has Canon HDSLR news, links and examples of productions and applications. Then comes Vincent Laforet’s blog, and other such as London’s National Portrait Gallery, Photo District News etc, etc. At times my information filter gets clogged so I need that coffee and to be able to laugh about Act or relate to the Mainland disasters. Finally, the true meaning of ‘media convergence’ is about here. I can stay in bed, use an iPad take in all the blogs, read the Dom ... just miss the coffee and gossip..... but maybe that’s an App to come.

Ilford Diary October 2010

Waikato/BOP Regional Meeting

13 Auckland Regional Meeting 18 Canty/Westland Regional Meeting 18

Wellington Regional Meeting

Kindly sponsored by

November 2010

Waikato/BOP Regional Meeting

10 NZIPP Q Assessment Closing Date 15 Canty / Westland Regional Meeting 29

Wellington Regional Meeting

Don’t forget, if you are travelling around New Zealand, as an NZIPP member you can go to any NZIPP Regional Meeting. If you are in the area, take the opportunity to participate in a regional meeting outside your own region.

Click on A DIARY ENTRY for more information.

PRO REPORT Member Magazine of the NZIPP

OCTOBER 2010

Photo Competitions

The NZIPP does not endorse any of the following competitions. Anyone interested in entering these or any other competitions should read the rules of entry carefully to ensure that the moral rights of the photographer are not being undermined in anyway. If you do come across any competitions where the copyright is demanded by the organisers, please send details to: marketing@nzipp.org.nz

Entries Close: 28 January 2011 Celebrating its 5th year, Photography Masters Cup is the leading international award honouring colour photography. This celebrated event shines a spotlight on the best professional and amateur photographers in a prestigious annual contest and globally webcast event. Last yearâ&#x20AC;&#x2122;s Photoshow attracted over 40,000 viewers from 154 countries who logged on live to see the Winners Gala. With a collective Jury of the worldâ&#x20AC;&#x2122;s most recognized experts from National Geographic Channel to Christies in New York, the Masters Cup is the industryâ&#x20AC;&#x2122;s most authoritative and important photographic event for color photography and brings to light the best work of the year as nominated by the esteemed international panel. Click here for more information.

Entries Close: 29 October 2010 One Life is an international open call for photography that delves into the lives of the global community. We are a world of a infinite stories and unique perspectives. Photography is our way to capture the moments as we experience them. The One Life Photography Competition is your opportunity to share your vision with the world. Artists Wanted and PDN have partnered to bring photographers together to share images illustrating their lives, loves and passions. The world is changing, but the power of images is constant. Photography allows us to transcend barriers and demonstrate that, with all our differences, we are one community, one world, One Life. Click here for more information. PRO REPORT Member Magazine of the NZIPP

Industry News

OCTOBER 2010

Industry News/Events

PRO REPORT Member Magazine of the NZIPP

Corporate Members

OCTOBER 2010

Corporate Members Photokina 2010 The Photokina ‘World of Imaging’ Trade Show is held every two years at the Cologne Exhibition Center, Germany.

A special thank you to our Corporate Members for their continuing support:

DPR Review has provided detailed coverage of product announcements as well as a live ‘from the show floor’ reports which are available on their website. Click here to see more information.

PRO REPORT Member Magazine of the NZIPP

New Zealand Institute of Professional Photography