SOCIAL MEDIA

The Netherlands GMW2021 

GLOBAL COVERAGE: FROM PRESS TO SOCIAL MEDIA

The 2021 edition of Global Money Week received broad media coverage. Thanks to the efforts of organisations all around the world and based on self-reported information, the Week’s activities and events were mentioned in over 7.000 press articles from February to April 2021! In addition, throughout the Week, multiple social media platforms were buzzing with posts and shares about events taking place around the world! Social media provided partners and youth with the opportunity to engage with the global community.

The GMW Secretariat supported GMW participants’ press and social media efforts. Leading up to GMW, the Secretariat developed social media toolkits including sample posts, templates and visuals. Hundreds of posts by participating organisations were shared and retweeted in the lead-up, during and after the campaign.

New LinkedIn and YouTube accounts were created in 2021 and over 149,000 people visited the GMW website in March 2021. During the month of March, the social media accounts of GMW experienced notable increases. For example, over 1000 followers were gained on both Facebook and Instagram accounts and almost 500 on Twitter. Outreach was also high, with almost 300.000 impressions reached only in the month of March.