Peru

GMW national coordinator: Superintendence of Banking, Insurance and Private Pension Funds Administrators (SBS) Participating organisations: Central Reserve Bank of Peru, Museum of the Central Reserve Bank of Peru (MUCEN), National Institute for the Defense of Competition and Intellectual Property (INDECOPI), Superintendence of Securities Markets, National Tax Administration Superintendence (SUNAT), PRONABEC, Deposit Insurance Fund (FSD), Municipality of Lima, Ministry of Economy and Finance (MEF), Banco de la Nación, Banco Falabella, Scotiabank, BanBif, COFIDE (Banca de segundo piso), Peruvian Association of Insurance Companies (APESEG), Financiera Confianza, Financiera Efectiva, Compartamos Financiera, Banks Association (ASBANC), Association of Pension Fund Administrators, Peruvian Federation of Municipal Cajas of Savings and Credit (FEPCMAC), Federación de Cooperativas de ahorros y créditos’ (FENACREP), CMAC Trujillo, CMAC Arequipa, CMAC Cusco, CMAC del Santa, CMAC Huancayo, CMAC Ica, CMAC Maynas, CMAC Paita, CMAC Piura, CMAC Sullana, CMAC Tacna, Caja Lima Metropolitana, Caja del Centro, Caja los Andes, CREDIRAIZ, Pacifico Seguros, Cooperativa Abaco, WORLDVISION, World Council of Credit Unión (WOCCU), Peace Corps, Sparkassenstiftung fur Internationale Kooperation, International Plan, CEDRO, Superintendencia Financiera de Colombia, Comisión Nacional de Bancos y Seguros Honduras, Comisión para el Mercado Financiero de Chile, Alliance for Financial Inclusion (AFI), Banco de desarrollo de América Latina- CAF, Banco Mundial, ONG Kallarisunchis, Acomo, Cambia FX, Palgo, Tasatop, Tkambio, Tukuy, Tunki, Yape, BIM, Comparabien, BVL Center for Financial Studies, San Ignacio de Loyola University, CERTUS, PUCP, Universidad del Callao, Universidad de Lima, Universidad Cayetano Heredia, Pacifico University Business School, SENATI, I.E.S.T.P. ‘Santiago Antúnez de Mayolo, I.S.T.P. CEPEBAN, Instituto Continental, LMI, UNESCO, TGC & W Consultores Asociados, UGEL Quispicanchi, Grupo de Análisis para el Desarrollo (GRADE), Institute of Peruvian Studies (IEP), Sociedad Obrera de la Unión – Huacho, Junta de Usuarios Sub Distrito de Riego – Cañete, Empresa Pídelo – Huacho , Gobierno Regional de Ancash, Clínica Ramazinni – Huacho, Fundación BBVA Microfinanzas, Movimiento con la niñez y la juventud, 103 schools and others Total number of participating organisations: 191 Number of children and young people reached directly: 22,153 Number of adults reached directly: 192,381 Number of people reached indirectly: 2,262,252

GMW 2021 in Peru was led by the Superintendency of Banking, Insurance and Private Pension Funds Administrators (SBS), in coordination with various public, private entities and civil society organisations. It constitutes the largest initiative in the country to promote savings and financial education. This activity is in line with the main objective of the National Policy for Financial Inclusion (PNIF) approved in August 2019, “Generating greater confidence in all segments of the population in the financial system” and aims to enhance financial education for children, youth and their families through non-formal learning spaces that will serve them for their future interaction with the financial system.

The Peruvian GMW was framed under three pillars: (1) financial education actions with children, young people and their families in order to create awareness about the importance of saving, responsible management of money and personal finances; (2) provide a space to disseminate evidence and promote best practices on financial education and financial inclusion among policymakers, private institutions from the financial sector and academia; (3) promote access and responsible usage of saving products by the opening of savings accounts by financial institutions.

This year, the GMW involved more than 200,000 people and 191 entities across the country. The Campaign started with the inauguration of the GMW on March 22nd, following with conferences on “Financial Well-being in Latin America and the impact of COVID-19”. Through the platform more than 100 experts from the academia, public authorities, practitioners participated in 37 conferences. Experts discussed current issues and research regarding financial education and financial inclusion. They also gave financial education talks, reaching 40,913 visits through its four sections: “Promoting financial inclusion through research”, for scholars and policymakers; “Promoting financial inclusion for implementation”, for financial inclusion and financial education actors; “Informed, we decide better”, for citizens; and, “Playing, we learn about saving,” for children and families.

The virtual platform also had a dedicated channel that allocate 49 virtual stands distributed in four pavilions. In these stands, the participants of the GMW provided financial education materials, downloadable materials, videos, podcast, games and online support. During the seven days of the fair, the virtual stands had 50,343 visits.

During the fair, the participants were able to participate in the “Financial Rally” to collect points for attending the stands, participating in the presentations, review the financial education materials and videos, online orientations, and had the chance to test their knowledge. This section had 13,519 visits.

Additionally, every participating organisation disseminated messages via social network, institutional portals, mailing and virtual talks. The participants also carried out 102 different activities outside the GMW platform.

Did you know?

The virtual fair for Global Money Week 2021 in Peru had a monitoring and evaluation component to explore the participant’s financial knowledge. The evaluation tried to identify improvements in participant’s financial knowledge after visiting the different stands and conferences of the virtual fair. The SBS developed an entry test, an exit test, and an indicator of the level of interaction to collect information.