Russian Federation

GMW national coordinator: The Ministry of Finance of the Russian Federation, the Central Bank of the Russian Federation Participating organisations: Federal State Budgetary Institution «Financial Research Institute», 252 institutions of higher education, 17 partners (Vkontakte, Sberbank, The Moscow School of Management SKOLKOVO, Group of Companies “Riki”, Federal methodological centers of financial literacy on the basis of the Lomonosov Moscow State University, HSE University, RANEPA, Financial University under the Government of the Russian Federation and many others Total number of participating organisations: 20 Number of children reached directly: 2,200,000 Number of adults reached directly: 5,300,000 Number of people reached indirectly: 93,000,000

Celebrating Money Week is part of the strategy for the improvement of financial literacy in the Russian Federation. The goal is to educate children and youth about how to manage finances in a responsible way, give answers to the most popular questions about money, and educate parents about the importance of financial education. This year’s edition took place during March 22nd to April 30th. Key themes of this year’s week included financial fraud management, young entrepreneurs, and dialog between generations about family finances.

The Ministry of Finance of the Russian Federation and the Central Bank of the Russian Federation together planned the Money Week. The project was implemented by Federal State Budgetary Institution «Financial Research Institute».

Open lessons on financial literacy, financial quests, games, contests, expert discussions and live broadcasts with government officials were held in all 85 regions in Russia. In total, 2,2 million students from schools and secondary vocational education institutions, 17,800 educational establishments, 252 institutions of higher education and 105,000 university students participated in the campaign.

Total coverage of the Week’s campaign in the media reached almost 93 million people. Updates were shared through more than 2,200 publications online and in print, 650 TV and radio broadcasts. The digital resources of the national programme for financial literacy improvement had over 10 million visits. 165,600 copies of educational materials were distributed among the participants during the campaign.

The online financial literacy festival “My Money Fest” was the main event and organised on the platform of the Vkontakte, the most popular social network in Russia. “M Money Fest” includes a whole week of live broadcasts on a variety of themes related to financial literacy, talk shows with celebrities, interactions with the viewers and contests on social media. More than 70 experts participated in the festival from successful entrepreneurs, popular bloggers and journalists to representatives from the Ministry of Finance of the Russian Federation and the Central Bank of the Russian Federation. “My Money Fest” contest had more than 1,5 million views. Each day the festival focused on different target audiences such as preschoolers, junior, middle and senior students, parents and teachers. The first day of the festival was dedicated to the youngest participants. In live broadcast they met with the creators of “The Alphabet of Financial Literacy with Smeshariki”, the most popular educational cartoon in Russia. Recently the number of the views on all resources exceeded 100 million.