Best Day Ever - Company Highlights

In Oklahoma’s vibrant medical cannabis industry one company is setting itself apart from all the others by emphasizing the full spectrum of often overlooked minor cannabinoids Best Day Ever entered the Oklahoma cannabis market in 2022 led by the company’s owners and managers, brothers Byron and Matthew Nelson The Nelson brothers are joined by their Head of Product Development and chief scientist, Dr Spencer Shinabery (PhD , MIT) The trio set a goal of creating the most medicinally effective cannabis products for the Oklahoma market To that end, Best Day Ever now provides the market with an extremely effective topical pain cream, full spectrum CO2 extraction derived tincture, a sublingual sleep aid called Tinc-Tacs for the “best night ever”, and a THCV tincture that was voted #1 to Best in Oklahoma at The Cowboy Cup competition in December 2022 Luckily for Chronic, we had the opportunity to speak with the core of the company and got to hear their story straight from the horse's mouth

The Chronic: Tell me about winning the Cowboy Cup for Oklahoma’s Best Tincture 2022. Also, congratulations!

[All] Thank you!

[Byron] It was very exciting. It was a fun event with a lot of energy. There are a ton of companies who got to go, so we were really pleased to place, if anything, much less win first place! Especially since a lot of our competitors have been in the space for a while

[Matthew] Yeah, we had just launched in July Everyone around town was telling us, aside from the High Times Cannabis Cup, that the Cowboy Cup is the biggest and best experience in the cannabis industry in Oklahoma So we felt like we needed to be doing everything we could to get our name out there and grow

[Byron] Our plan wasn’t to win, it was simply to get our name out there That’s why we were just blown away by winning first place But, I mean, the tincture is truly just great! (laughs)

[Matthew] We had a great time. When we were listening for the prizes, once they got done announcing third, we figured we had lost and it wasn’t a big deal Then they called out our name for first and it was probably the most exciting moment we have had so far within the business We couldn’t be more proud about our win

The Chronic: Y’all entered your THCV Tincture, correct? (Quick background on the winning tincture: it is an enhanced spectrum of cannabinoids. Each full dropper (1 mL) contains 9 mg of THC and 6 mg of THCV, 10 mg of CBD, 10 mg of CBG, 10 mg of CBC, and 10 mg CBN. Much more than the typical ‘full spectrum.’ Dr. Shinabery says if you haven’t tried it, you have to “taste the spectrum!”)

[Matthew] Yes, and it’s very unique You get a calm, clear headed, focused effect with a little energy boost and appetite control A clear head and mental energy are the biggest pros It’s something that everyone can use, the way we formulated it, everything is very simple. Both serious medical and average patients can benefit from it, we are not alienating anyone If you have allergies, there are no added flavors, smells, or sugars We wanted to make our products as universal as possible

[Dr Shinabery] In my professional opinion, minor cannabinoids are the way to get the most of your cannabis When we look around in the industry, you might hear about them often, but you don’t always see companies incorporating or truly embracing the minor cannabinoids If you do see them being used, they will often have a token quantity so they can list it on the label Our approach is to incorporate the minor cannabinoids as much as we can.

The Chronic: What has this win done for your company?

[Matthew] We have definitely seen an uptick in sales and interest in our products! Minor cannabinoids are one of those things that you need exposure to get them more well known and to get people educated about I think we are seeing the market shift from wanting the highest THC to wanting a more well-rounded experience The Cowboy Cup victory plants our flag as a top tier, science based operator

[Byron] It puts it out there, and it makes people want to know more about it ‘It won Why did it win?’

[Dr Shinabery] I agree with what they said The winning of the Cowboy Cup is kind of a validation point when we are trying to explain the experience of the THCV tincture When people haven’t heard of something, it can be an uphill battle It’s definitely picking up steam, we knew it wasn’t just going to explode, but the growth is visible and building momentum every day!

The Chronic: Will you enter your products in more cannabis cups?

[All] Oh yeah! Absolutely

[Byron] With more confidence!

[Matthew] And we are always coming up with something new here Every year we are going to have a new and exciting product for the judges

The Chronic: What about the other products you carry?

[Matthew] We started with a more medicinal theme Topical creams, tinctures products to help you sleep

[Dr. Shinabery]The way I viewed it is there is a lot of potential in the various cannabinoids but a lot of the industry doesn’t always focus on that I think there are a lot of true medical needs that are being overlooked Getting good sleep without being groggy the next morning and getting pain relief that doesn’t impair you are both important A lot of people are in a lot of pain, but they still need to get stuff done You see it all the time where medical needs are being overlooked and the industry is focusing more on getting super stoned The other day, I saw a 14 gram blunt, like show me the doctor who’d prescribe a 14 gram blunt My background is in organic chemistry and compounding pharmacy so that’s why we really lean in on the medical benefits I take all the techniques and ingredients that we use in my family’s pharmacy to make prescriptions and switch the prescription drugs for cannabis and cannabinoids The products, in my opinion, speak for themselves With our (brand new!) Tinc Tacs for sleep, our THCV tincture for daytime pain management, and our 1000 mg (2:1 CBD:THC) topical pain cream, the majority of our products at Best Day Ever are designed to as non-impairing as possible while still delivering the effective relief that so many patients need to live their lives to the fullest.

The Chronic: Do you have a favorite product?

[Matthew] I think our favorite would probably be the THCV but all of our products work so well

[Dr. Shinabery] For me it’s hard because they’re all my babies! It’s hard for me to pick just one favorite. So, I’ll pick a favorite two: the THCV tincture and the Tinc Tacs but that’s because we just dropped them, and I had been so excited about them for well over a year while developing the formula Getting them to be where they are now was a long process I’m really, really happy with them The Tinc Tacs are designed to be used like regular oil-based tincture and held under your tongue. As many people, myself included, find it difficult to hold an oil under your tongue long enough to achieve true sublingual absorption, this delivery system makes it much easier With all the cannabinoids in the Tinc Tacs (5 mg THC, 5 mg CBD, 5 mg CBG, 5 mg CBN and 3 mg of melatonin per dose), I like to think of them working together in an orchestra, playing a lullaby of sleep

The Chronic: What's the best aspect of your job?

[Byron] This may be a big cliche, but I would say it’s the opportunity to help people I was a big cannabis skeptic for most of my life and it wasn’t until I actually saw the medicinal effects first hand that my mind was changed People with MS can take ten prescriptions a day that will hardly help, and then take a little bit of cannabis and they’d finally be able to keep the shaking in check People who have received our products, who have severe ailments, people with phantom pains that are amputees have seen relief from our pain cream. A woman who has bone cancer has seen relief from our 1000 mg full spectrum tincture It’s really that aspect that I enjoy the most

[Matthew] Getting calls with people telling us how appreciative they are you know, everyone is in the business of making money but seeing the good you’re doing and having repeat patients come in. You can see that you are helping and changing their lives It’s really rewarding to see stuff like that and get positive feedback too

[Dr. Shinabery] I definitely echo what they said That was my debate when I was in graduate school at MIT I’ve always had a passion for chemistry and medicine and wanting to help people but I’m sitting there knowing that if I worked for big-name companies, yes, I’d probably get paid really well But, at the end of the day, I’d just be a cog in the machine, there would be no heart in it for me That’s why I made the jump to cannabis, there is heart in it Furthermore, I am convinced that there is a well of untapped medical potential in the cannabis plant

The Chronic: What is your expectation for the future of cannabis and future of your company?

[Matthew] I think the future is kind of what we have been talking about, the full spectrum experience, and formulating products with more of the minor cannabinoids in them for both medical and recreational patients You know, overall we are just one big happy family over here. We can't wait to release a new line of edibles in 2023, so keep an eye out!

[Matthew] We expect, like most people in the industry, that legalization will progress until national legalization Then, I think, there is going to be a normalization of cannabis, such that it becomes like any other medication you can take, just with a lot fewer side effects!