Self Promotion & Branding Development
What am I Like
This page is shows my, ‘What are you like’ and the objects in which I believe represent myself. The project that lead to these results helped me come up with a range of colours that I felt would work well for my promotion, gives me the change to create more than just your standard black on white logo. The colour scheme has come from a mixture of the two projects; the green from the top I wear most of the time, the blue from the sky from my favourite place in the world, the beige from the my scarf, the pink from the book I have enjoyed the most, the gold from my favourite posession and then the red from my favourite food, chocolate.
‘What are you like mood-board’ objects; - Posession - Simba - Place - Heacham - Comfort - My Bed - Clothes - Selection from Wardrobe - Book - Dancing Shoes - Food - Chocolate - Music - ITunes Playlist - Weather - Snow - Shoes - Converse
Represent Me object; - Green top - Black and white camo - Scarf - Grandmas Ring - Accessories - Monday-Friday Hanger
Inspiration
Inital Logo Development
These are the first stages of my logo development, when I didnt have a clue of what I wanted to do and as you can probably see there were some horrible ideas. I just thought I would play around with my initals and my full name to see what would like good then once I decided I wanted to use my initals I started to play around with some fonts and some colours but nothing was really jumping out to me.
Inital Logo Development
These logo’s are a futher development of my logo. I decided that firstly I’d just use the colours from the ‘what are you like’ moodboard and played around with typeface and colour to see what looked good.
Final Logo Development
These logo’s, along with a standard black on white logo, will be fronted for my self-promotion. Each colour says something about me and to me, this makes it more personal for companies I hope to apply to. I wont be applying with all six colours, I’ll send the colour I feel is most professional for the company I’m applying for. The two colours that have a red line though it are the colours I won’t be using. The reason for this is because I already have colours that are extremly similar and felt it was not necessary.
Branding
Development The selection of branding to the right is an example of how my logo would look on a letter, envolope, postcard and memory stick. This is just a few examples using the range of colours I have selected. Each cover letter and CV I send out will differ in colour depending on the company and what they do.
The business cards to the left are my first three examples of what I thought might look good for my busniess cards. I have gone on to work on these designs these and have developed the way my business cards look.
Branding
Development These business cards on the right are using photos that I took with the objects that I felt represented me the most. I’ve used the pattern from my scarf and just put into black and white to give it more of an effect with the back of the card being plan and simple with one of my coloured logos. It’s the same with the second card but instead of used the range of objects to show who I am abit more.
The business cards to the left are ways in which the colours can be used in two different ways. The first is just a block colour with the logo in white then the same back to the cards above. The second one is the coloured logo going across the front and back so when the cards lay next to each other they look like this, just with simple text on the back.
Curriculum Vitae
I decided for the best result and have them already prepared, I would do my CV’s in each colour from my colour scheme to see what it would look like. I played around with the design for awhile, using inspiration from pinterest and others on cargocollective to get the final design I was happy with. Here are a the plain CV’s and the coloured ones will follow.