Trend Runners AW16/17 Trend Report by Olivia Gascoine

FROM INSPIRATION

TREND RUNNERS THE KEY TRENDS OF THE SEASON

TO APPLICATION

A/W 16 17

TREND RUNNERS 50 Shades of Sweat Uni-flex Culture Exertion

Natural Utility Swing-tag Styling Cycle Me Up

Electric Vibrations Digital Surge Caption This

So, what are you reading. AW 16/17 is a time of evolving fascinations and advancements. Styles are hyper tech, sustainable and culturally diverse. Cultural capital and intelligence fuel these trends whilst always having fun, of course.

50 SHADES OF SWEAT Fig. 1 Helmut Newton | Vogue | Online Image | 1975

Fig. 2 Michi | Online Image | 2016

Fig. 3 Nike Ad | Online Image | 2014

50 SHADES OF SWEAT

Neoprene, Scuba and Lycra are key materials for this strong but sexy trend. The dominant and fierce confidence is shown through bold strap detailing and statement colours. Fig. 4 Michi | Own Image | 2016

SPORTSWEAR

NEOPRENE STRAPS, BANDAGES, BOLD DETAILING

BOLD FUNCTIONAL

STRONG NOT SKINNY SWEAT MEETS SEXY

LAYERED

CONCEPTUAL SMART

PLAYS WITH SHAPE, FORM & SIZE

WHERE DID THE TREND EVOLVE FROM?

Fig. 6 Balmain | Online Image | 2015

Fig. 7 Newton | Own Image | 2016

â&#x20AC;&#x2DC;THIS TREND IS DESIGNED TO EMPOWER WOMEN IN THEIR EVERYDAY LIVES; TO BE CONFIDENT, FEARLESS AND UNIQUEâ&#x20AC;&#x2122; Michelle Watson. Creative director of Michi. 2016

Fig. 9 Indiaward | Online Image | 2016

Fig. 10 Track | Online Image | 2014

The trend began with feminine textures, submissive narratives and restrictive delicate fabrics; underwear as outerwear. But AW16/17 sees these ladies toughen up, working Neoprene, Scuba and Lycra into their sportswear and athlesuire favourites. This trend harnesses the strong not skinny trend which is about looking great whilst improving performance, strength and stamina. The strong but sexy confidence is shown through bold strap detailing and statement colours. Cultural influences on this trend include 50 shades of Grey, #fitspo and underwear as outerwear.

Indecent Indigo

Fig. 11 Michi AW16 | Lookbook | Online Image | 2016

Nude Fetish

Strap me Black

UNI - FLEX Fig. 12 & Other Stories AW15 Campaign | Amos Mac | Online Image | 2015

Unisex and genderless has taken over the last few seasons in ready to wear, and is now ready to transform the sportswear market. Uni-flex explores gender fluid styles, expressive colours and oversize shapes, all whilst still being functional sportswear. UNI-FLEX

Fig. 13 Warhol | Own Image | 2016

Fig. 14 Crepe Black Collar | Online Image | 2014

Fig. 15 Filippo Minelli | Online Image | 2015

SPORTSWEAR

DYNAMIC STRAPS, TIES, ELASTIC, POCKETS, FOLDS

METALLIC FUNCTIONAL

AGENDER PINKS, CREAMS, SILVERS AND BLACK’S

LAYERED

CONCEPTUAL SMART

PLAYS WITH SHAPE, FORM & SIZE

Fig. 16 Cottweiler SS16 | Lookbook Image | Online Image | 2016

WHERE DID THE TREND EVOLVE FROM?

Fig. 18 Wang | Online Image | 2015

Fig. 19 Colo | Online Image | 2015

Fig. 20 Yeezy | Online Image | 2016 Fig. 17 Cottweiler SS16 | Online Image | 2016

‘THERE REALLY IS A LOT OF FLUIDITY BETWEEN DESIGNING FOR MEN AND WOMEN, AND I AM INTERESTED IN THE IDEA OF TRADITIONAL BOUNDARIES BEING BROKEN DOWN’ Craig Green Interview, Hypebeast. 2016

Fig. 21 & Other Stories | Online Image | 2015

Fig. 22 Jessica Smarsch | Online Image | 2015

Sportswear whether it be Adidas trainers or a Nike slogan t-shirt have always been somewhat unisex. This trend is not about blurring gender but defining and stylising this ‘third gender’, gender fluid which has been such a subject of conversation recently. Uni-flex is all about clever layering, textures and fabrics in futuristic styles. The trend plays with shape, form and size and feels dynamic for the wearer. Shades of Uni-flex no longer feel conventionally feminine or masculine but feel conceptual and developed for sportswear.

Unisex Haze

Fig. 23 Gabriel Castro | Online Image | 2016

Kayne Kamel

Neutral Iron

CULTURE EXERTION Fig. 24 Nike Lab | Fetty Wap | Cameron Russell | Online Image | 2016

Fig. 25 Finical Times | Online Image | 2015

Fig. 26 Nike Lab | Online Image | 2015

ORIENTAL EXERTION

Fig. 27 Finical Times | Online Image | 2015

Cultural appropriation shifts into the sportswear segment with nods to urban sportswear, Japan & Brazil. These diverse layered looks transform sportswear in Lycra, Nylon and athleisurewear. Pioneered by the dominant sportswear brands.

SPORTSWEAR

ATHLEISUREWEAR BOTANICAL, BIRDS, ANIMALS, PRINTS, DECORATIVE

CULTURAL APPROPRIATION FUNCTIONAL AND TECHNICAL

ORIENTAL PATTERNS BOTH CULTURAL AND URBAN STREET WEAR REFERENCING

PERFORMANCE

NEW HIPSTER SILKS, LYCRA & NYLON

KALEIDOSCOPIC COLOR PRINTS

Fig. 28 Marco De Vincenzo | Liberty | Own Image | 2016

WHERE DID THE TREND EVOLVE FROM?

Fig.30 Adidas | Online Image| 2014

Fig.31 Beaumont | Online Image | 2015

‘INNOVATIVE USE OF DRAMATIC SILHOUETTES, PRECISION TAILORING AND SEAMLESS LAYERS OF URBAN CULTURAL REFERENCES GIVE A HIGH-END SPORTSWEAR FEEL.’ Freshness Magazine. Online. 2016

Fig. 33 NikeLab | Online Image | 2015

Fig. 34 McDean | Online Image | 2016

Sportswear has always looked to urban and oriental culture for inspiration including floral, animal and kimono style prints. ‘Cultural Exertion’ takes this one step further and involves collaborations, culture clashes and intelligent referencing. Cultural appropriation is debated regularly in the industry for how brands take these inspirations and how genuine and tasteful they are. This trend is culturally influenced, gender fluid with bold graphics it is the new sportswear hipster.

Clashing colours, Prints

Fig. 35 Nike Lab | Cameron Russell | Online Image | 2016

Textures, Fabrics

Define Culture Exertion

NATURAL UTILITY Fig. 36 Merc and Marcus. US Vogue. Online Image. April 2016

Nature and technology unite to provide the busy city consumer with nature at itâ&#x20AC;&#x2122;s most functional, simplistic and easiest form. These elements combine elements of virtual reality for both retail spaces and city living. Fig. 37 Nature & technology fair | Online Image | 2013

NATURAL UTILITY

Fig. 38 Lettuce under London | Online Image | 2014

Fig. 39 IO Sprouts | Online Image | 2016

VM & INSTORE

FASHION + TECH UTILITY

EFFICIENCY FUNCTIONAL

HEALTH & WELLNESS NATURAL

GROWTH

VIRTUAL REALITY SMART

INDEPENDANT

WHERE DID THE TREND EVOLVE FROM?

Fig. Balmain | Online Image | 2016 Fig.241 H&M Own Image | 2016

Fig. 2 Helmut Newton Exhibition | Fig. 42 Sky Gardens 2016 | Own Image | Own Image | 2016

Fig. 43 Zara | Online Image | 2014 Fig. 40 Catherine Losing Photography | Online Image | 2012

‘WHO NEEDS A GREEN THUMB WHEN YOU HAVE THE HELP OF TECHNOLOGY?’ Marie Claire, 2016.

Fig. 44 Nature & technology | Online Image | 2013

Fig. 45 Schueco | Online Image | 2013

The outdoors, indoor started to inhabit our spaces in 2013 from cactuses to palm trees. Anything natural went, and the trend bloomed in retail VM, hospitality and interior design industries. Sprouts IO technology have pioneered ‘Natural Utility’ for AW16/17 with their plant technology that can grow plants without any natural light, any human interaction and can grow independently by the use of an app. Alive growing walls of foliage can be grown in store, plants can be grown upside down and grow optimally without any human interaction. Plants can be used in spaces and look beautiful at ease whilst filling our lives with natural goodness.

Hyper Tech Touch

Fig. 46 IO Sprouts | Online Image | 2016

Mantis

Interact Black

SWING - TAG STYLING Fig. 47 Bikini Berlin Dutchess Swingtag | Own Image | 2016

Fig.48 Bikini Berlin | Own Image | 2016

Fig. 49 Bikini Berlin | Own Image | 2016

SWING TAG STYLING

This season notices the potential for brand extension and promotion which the conventional swing tag presents. Used to show how to style the garment or pieces to add. Interact & inspire and great if the customer doesnâ&#x20AC;&#x2122;t want to try the item on.

Fig.50 D&G SS14 | Online Image | 2014

VM & INSTORE

PROMOTIONAL OPPORTUNITY FOR FURTHER BRANDING, POINT OF DIFFERENCE

ENGAGING DEVELOPS GARMENT’S IN STORE

STYLING PERSONALISATION TREND

VISUAL

TACTILE CREATIVE

THE LOOK, FEEL, CALL TO ACTION CAN BE ANYTHING YOU WANT

Fig. 51 Berlin Pop Up Shop | Own Image | 2016

WHERE DID THE TREND EVOLVE FROM?

Fig.53 Acne | Online Image | 2015

Fig. 54 PFW15 | Online Image | 2015

‘SMART, WELL EXECUTED SWING TAGS SHOULD EDUCATE SHOPPERS IN SIMPLE, CLEAR WAYS ABOUT THE BENEFITS OF THE PRODUCT’ Just Style 2012

Fig. 56 & Other Stories | Own Image | 2016

Fig. 57 & Other Stories | Own Image | 2016

‘Swing-tag styling’ was noticed initially in the worlds first concept store Bikini Berlin, in Berlin of course. This trend was then identified again in & Other stories, again a concept store which uniquely creates a series of clever edits in store suggesting how the consumer should edit together a look. It is easy to see why & Other Stories therefore has adopted the swingtag styling trend. The trend is in it’s very initial stages and can be used in many different ways. Whether the swingtag show how to style the outfit, how to multi wear or be just an extension of the brand the trend creates a more personalised and engaging retail experience.

Swingtag colour pallete

Fig. 58 & Other Stories | Own Image | London | 2016

Will utilise the brands

Colours

CYLE ME UP Fig. 59 DIY Magazine Holder | Online Image | 2015

Upcycling means IN with the old, think revamped, recycled, de-constructed whilst sophisticated. This trend pushes sustainability but also creativity. Think new uses for used items but in new ways. This trend done well can revolutionise a retail space. CYCLE ME UP

Fig.61 Nottingham | Own Image | 2016

Fig.60 Bikini Berlin | Own Image | 2016

Fig.62 A&T | Online Image | 2016

VM & INSTORE

CREATIVITY NOSTALGIA

METALLIC REUSED, RECYCLED, RE-PURPOSED

SUSTAINABILITY ETHICAL, ENVIRONMENTAL VALUES

CRAFT

CUSTOMISATION BESPOKE, PERSONALISED, CHARACTER

RAW MATERIALS, CONCRETE, WEATHERED WOOD

Fig. 63 Sarah E Owen | Stylist | Online Image | 2016

WHERE DID THE TREND EVOLVE FROM?

Fig. 65 Bikini Berlin | Own Image | 2016

Fig.66 H&M | Own Image | 2016

‘THE RECENT UP-CYCLING CRAZE IS ABOUT TO BECOME MORE SOPHISTICATED FOR 2016. Daniel Hopwood. President of British Institute of Interior Design . 2016

Fig. 68 Ego Movement | Own Image | 2016

Fig. 69 Pots | Online Image | 2016

‘Cycle Me Up’ has been around for a while, and initially looked very reworked, re made and reused. Popular up-cycled elements in store included wooden boxes, mismatch interiors, old vintage signs and metal poles. The focus now moves to items which are bespoke, personal and filled with character. This trend goes hand in hand with being sustainable and minimal VM trend. All items for 2016 will be instagram and instore luxe worthy. ‘Think contrasts, raw materials, concrete and weathered wood, against bright vivid futuristic colours or tropical exotic flavours.’ Daniel Hopwood

Weathered Wood

Fig. 70 Bikini Berlin store VM | Own Image | 2016

Compliments Cream

Minimal Metal

ELECTRONIC VIBRATIONS Fig. 71 Nike Flash Ad | Nike.com | Online Image | 2015

Fig. 72 inForm 3D Media Lab Project | Online Image | 2014

Fig. 74 Nat 2 | Own Image | 2016

ELECTRONIC VIBRATIONS

High voltage, luminous and technologically advance garments takes over. Flash fashion combines style with functionality; a movement of high tech and high energy.

Fig. 73 Nike Flash pack | Online Image | 2015

PRINT & GRAPHIC

HIGH VOLTAGE SILVERS, IRIDESCENT, BOLD USE OF COLOUR

FUNCTION MEETS FASHION LUMINOUS

HIGH ENERGY PSYCHEDELIC PATTERNS

NEON REFLECTIVE, RESPONSIVE HYPER GEOMETRIC

IMPROVE PERFORMANCE, SAFETY, ABILITY

WHERE DID THE TREND EVOLVE FROM?

Fig. 76 Serpentine | Own Image | 2015

Fig. 77 Yota | Online Image | 2010

Fig. 78 H&M | Own Image | 2016 Fig. 75 Isabel Marant SS16 Ad Camapaign | Online Image | 2015

‘LUMINOSITY AND ELECTRICITY POWER THIS HIGH VOLTAGE TREND FOR AW16/17’ Patternbank trend prediction. 2015

Fig.79 Versace | Online Image | 2015

Fig.80 Adidas Shoes | Online Image | 2015

Electric Vibrations had a pastel, iridescent upbringing with initial integration of technology, led lights and 3D printing. This included light up trainers, iridescent street style and 3D printed fixtures and fashion. For AW16/17 ‘Electric Vibrations’ is high voltage, luminous and technologically advance. We have coined this trend ‘flash fashion’ which combines style with functionality a movement of high tech and high energy. Technology includes reflective fabrics, with smart materials keeping the wearer visible, dry and on trend for AW16/17.

Luminous Lime

Fig. 81 Nike Flash Pack Ad | Online Image | 2015

Purple Haze

Power Trip Pink

DIGITAL SURGE Fig. 82 Akris & VOJD SS15 | Online Image | 2015

Fig.83 3D Printed Clutch | Maison 203 | Online Image | 2016

Fig.85 Fujimoto | Online Image | 2015

DIGITAL SURGE

Fig.84 Adidas Future Craft 3D Shoe | Online Image | 2016

3D printing is finally becoming accessible and the focus has evolved from purely 3D print to the style and design. Not only just luxury and runway, 3D printing specifically in jewellery, accessories and ready to wear is surging down to the consumer.

PRINT & GRAPHIC

JEWELLERY RINGS , BAGS, WATCHES, ALL READY TO WEAR

FASHION + TECH COMBINING FASHION, ARCHITECTURE, GEOMETRY, AND HIGH-PRECISION

COMPLEX UNIQUE, EXCLUSIVE

ACCESSORIES STRUCTURES AVANT-GARDE AESTHETIC

CAN BE PRINTED TO ANY SIZE

Fig. 86 Janne Kyttanen | Online Image | 2014

WHERE DID THE TREND EVOLVE FROM?

Fig.88 Peleg | Online Image | 2015

Fig.89 Peleg | Online Image | 2015

‘3D PRINTING HAS LONG BEEN USED FOR RAPID PROTOTYPING ACROSS A NUMBER OF INDUSTRIES. BUT AS PRINTING SYSTEMS BECOME BETTER AND CHEAPER, THE PROCESS IS INCREASINGLY BEING EMPLOYED FOR THE DIRECT DIGITAL PRODUCTION OF FINISHED PRODUCTS.’ Vikram Kansara . BOF. 2015

Fig.91 Nike 3D Print | Online Image | 2015

Fig.92 Janne Kyttanen | 2014

Digital surge’s journey began in 3D printing and high end runway and was not yet seen in everyday life, the trend and technology felt unrealistic and not fully functional. Digital surge for 2016/17 is high tech and super functional in ready to wear, accessories and footwear. These must have and ultra personalised items are smart whilst stylish and coming into more accessible markets. These pieces are no longer just about the technology but about style and functionality.

Textures

Fig.93 VOJD Studios x House of Flora | Online Image | 2016

Bonds

Processes

CAPTION THIS Fig.94 PFW15 | Comme Des Garcons Jacket | Online Image | 2015

No more brand names and basic slogans. Text on garments gets sarcastic and witty, personalised and attention seeking. The attitude is shouty, confident and hilariously ironic. Caption it, where ever you decide. Fig.95 Premium Berlin | Own Image | 2016

CAPTION THIS

Fig.96 Wood Wood SS16 | Online Image | 2016

Fig.97 Seek Berlin | Own Image | 2016

PRINT & GRAPHIC

SARCASTIC IRONIC, RUDE, SUGGESTIVE, CONTROVERSIAL, FUNNY

STATEMENT INSTAGRAMABLE

BECOME ‘IT PIECES’ SUBCULTURE, YOUTH, REBELLION

LOOK AT ME STREETWEAR, CASUAL CONTEMPORY T-SHIRT SLOGAN CULTURE

CULTURALLY RELEVANT

WHERE DID THE TREND EVOLVE FROM?

Fig.99 Emmack | Online Image 2016

Fig.100 PFW16 | Online Image | 2016

‘SWEAR WORD SLOGAN T-SHIRTS AT VÊTEMENTS ARE THE TALK OF PARIS FASHION WEEK’ The Telegraph. Victoria Moss. 2016

Fig.102 Knobel | Online Image | 2015

Fig.103 Bershka |Own Image | 2016

When brands realised T-shirts were the perfect canvas for brands and advertising but in a fun way, ‘Caption This’ was created. This trend mostly existed on the front of t-shirts, with no specific tone of voices and without a specific consumer in mind. ‘Caption This’ is shouty, sarcastic and ironic and mirrors current trends, vibes and feelings of the wearer. Promoted on Instagram and at Fashion Week these statement slogans have appeared a lot and will be getting more and more controversial for AW16/17. These garments are filled with personality and often use nod's to urban street or social media jokes.

Not defined by colour

Fig.104 Vetements AW16 | Online Image | 2016

Defined by

Attitude

ILLUSTRATIONS Fig. 1 Helmet Newton. Vogue. Online Image. 2014

Fig. 19 Colo Clothing. Lookbook. Online Image. 2015

Fig. 2 Founder of Michi. Online Image. 2014

Fig. 20 Yeezy Season 3. Online Image. 2016

Fig. 3 Nike Ad Campaign. Modelled by Karlie Kloss. Online Image. 2014

Fig. 21 & Other Stores. Lookbook SS15. Online Image. 2015

Fig. 4 Michi, Premium Berlin Trade Show. Own Image 2016

Fig. 22 Designer, Jessica Smarsch garments. Online Image. 2015

Fig. 5 Zana Bayne, designer. KURV Magazine. Online Image. 2012

Fig. 23 CSM Graudate Gabriel Castro. Sportswear garment. Online Image. 2015

Fig. 6 Balmain. SS15 Collection. Online Image. 2015

Fig. 24 Nike Lab Collaboration with Travis Scott and Fetty Wap. Photographed by Gregory Harris. Image Joan Smalls and Fetty Wap. Online Image. 2016

Fig. 7 Helmut Newton Exhibition, Berlin. Own Image of photograph. Thierry Mugler, Monaco. 1998. Helmet Newton. Own Image taken in 2016. Fig. 8 Phillip Plein, AW16/17. Online Image. 2015 Fig. 9 Indiaward. Instagram image. Online Image. 23rd Febuary 2016 Fig. 10 Track. Tumblr. Online Image. 2015 Fig. 11 Michi. AW16. Lookbook Online. Online Image. 2016 Fig. 12 & Other Stories, AW15 Campaign. Photographed by Amos Mac. Online Image. 2015 Fig. 13 Andy Warhol. Gagosian Gallery. Andy Warhol, Tina Freeman, 1975. Own Image of painting. 2016 Fig. 14 Crepe Black Collar. Circle Limit Campaign SS14. Online Image. 2014 Fig. 15 Filippo Minelli Photography. Online Image. 2015 Fig. 16, 17. Cottwelier SS16 Lookbook. Online Image. 2016

Fig. 18 Alexander Wang. Resort 2016. Online Image. 2015

Fig. 25 Kevin Sinclair. The Finicial Times. How To Spend It Issue. ‘Reorient Express’. March 2016 Fig. 26 NikeLab x Sacai. Model Binx. Photographed by Craig Mcdean. Styling by Karl Templar. Online Image. 2016 Fig. 27 Kevin Sinclair. The Finicial Times. How To Spend It Issue. ‘Reorient Express’. March 2016 Fig. 28 Marco De Vincenzo. Liberty London Store. Own Image. 2016 Fig. 29 A$AP Rocky. January Vogue. Photographed by Harley Weir. Magazine Scan. 2016 Fig. 30 Adidas x Farm.SS14 Lookbook Online Image. 2014 Fig. 31 Milligan Beaumont CSM graduate. Online Image. 2015 Fig. 32 Zara. Oxford Street Store. London. Own Image. 2016 Fig. 33 NikeLab x Sacai. Modelled by Fetty Wapp and Joan Smalls. Photographed by Craig Mcdean. Styling by Karl Templar. Online Image. 2016

Fig. 54 PFW15. Schön Magazine. Online Image. 2015 Fig. 34 ‘Game, Set, Match,’. Editorial Vogue January 2016. Photographed by Craig McDean | Vogue Magazine Scan | 2016 Fig. 55 Hannes Roether. Berlin Trade Show. Swing Tag detailing. Fig. 35 Nike Lab. Model Fetty Wap. Photographed by Cameron Own Image. 2016 Russell. Online Image. 2016 Fig. 56-58. & Other Stories. London. Swingtag Instore VM. Own Fig. 36 Merc and Marcus. US Vogue.. Online Image. April 2016 Image. 2016 Fig. 37 The Nature & technology fair, Munich | Fair deisgn for Scheueco at the Bau. Online Image. 2013

Fig. 59 DIY Magazine Holder. Online Image. 2015 Fig. 60 Bikini Berlin. Own Image. 2016

Fig. 38 Lettuce Growing under London. The Independant. Online Image. July 2014.

Fig. 61 Pudding Pantry VM. Nottingham. Own Image. 2016

Fig. 39 IO Sprouts. Website Image. 2016

Fig. 62 Atkin and Thyme’s. Upcyclyed Table. Online Image. 2016

Fig. 40 Catherline Losing Photography. Online Image. 2012 Fig. 41 H&M. Oxford Street Store, London. Own Image. 2016

Fig. 63 Sarah E Owen. Interior Deisgn Stylist. Online Image. 2016

Fig. 42 Sky Gardens. London. Own Image. 2016

Fig. 64 Ego Movement Store. Berlin. Own Image. 2016

Fig. 43 Zara Campaign SS14. Photographed by Patrick Demarchelier. Online image. 2014

Fig. 65 Bikini Berlin store VM. Own Image. 2016

Fig. 44, 45. The Nature & technology fair, Munich | Fair deisgn for Scheueco at the Bau. Online Image. 2013 Fig. 46 IO Sprouts. Website Image. 2016 Fig. 47-49. Bikini Berlin. Dutchess Swingtag. Own Image. 2016 Fig. 50 D&G SS14. Backstage Image. Vogue. Online Image 2014 Fig. 51 Berlin Pop Up Shop. Own Image. 2016 Fig. 52 In Haus Press. Lluxury stationery brand. Online Image. 2014 Fig. 53 Acne. Swing Tag in store. Online Image. 2015

Fig. 66 H&M. London Store. VM. Own Image. 2016 Fig. 67 Sugar Sin. Instore Upcycyling. London. Own Image. 2016 Fig. 68 Ego Movement VM. Berlin. Own Image. 2016 Fig. 69 House Beautiful. Upcycled pots. Online Image. 2016 Fig. 70 Bikini Berlin store VM. Own Image. 2016 Fig. 71 Nike Flash Ad Campaign 2015. Nike.com. Online Image. 2015 Fig. 72 inForm 3D Media Lab Project. Online Image. 2014 Fig. 73 Nike Flash Ad Campaign. Nike.com. Online Image. 2015

ILLUSTRATIONS Fig. 74 Nat 2. Premium. Berlin Tradshow. Own Image. 2016

Fig. 95 Premium Berlin. Own Image. 2016

Fig. 75 Isabel Marant SS16 Ad Camapaign. Online Image. 2015

Fig. 96 Wood Wood SS16. Online Image. 2016

Fig. 76 Serpentine Galleries. London. Own Image. 2015

Fig. 97 Seek Berlin. Own Image. 2016

Fig. 77 Yota Space Festival Russia. Online Image. 2010

Fig. 98 Tommy Ton. NYFW15. Online Image. 2014

Fig. 78 H&M Accessories. Oxford Street store, London. Own Image. 2016

Fig. 99 Isabella Emmack. Online Image. 2016

Fig 79. Versace AW16/17. Online Image. 2016 Fig 80. Adidas Holographic Shoes. Online Image. 2015 Fig 81. Nike Flash Pack Ad Campaign. Online Image. 2015

Fig. 100 Tyler Joe street style PFW16. Online Image. 2016 Fig. 101 Moschino. Online Image. 2015 Fig. 102 Isabelle Larsson Knobel. Online Image. 2015

Fig. 82 Akris & VOJD SS15. Online Image. 2015

Fig. 103 Bershka. Oxford Street Store, London. Own Image. 2016

FIg. 83 3D Printed Clutch. Maison 203. Online Image. 2016

Fig. 104 Vetements AW16. Online Image. 2016

Fig. 84 Adidas Future Craft 3D Shoe. Online Image. 2016 Fig. 85 Sou Fujimoto Pavilion. Japan. Online Image. 2015 Fig. 86 Janne Kyttanen, Lost luggage. Online Image. 2014 Fig. 87 Noa Raviv. Online Image. 2015 Fig. 88, 89 Danit Peleg. Online Image. 2015 Fig. 90 Andreia Chaves. Online Image. 2015 Fig. 91 Nike 3D print shoe. Nike.com. Online Image. 2016 Fig. 92 Janne Kyttanen. Online Image. 2014 Fig. 93 VOJD Studios x House of Flora. Online Image. 2016 Fig. 94 PFW15. Comme Des Garcons Jacket. Online Image. 2015

A/W 16 17

TREND RUNNERS